{"id":4791,"date":"2018-12-26T15:01:51","date_gmt":"2018-12-26T08:01:51","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4791"},"modified":"2023-12-04T11:41:17","modified_gmt":"2023-12-04T04:41:17","slug":"tong-hop-xu-huong-noi-bat-cua-thi-truong-thuong-mai-dien-tu-viet-nam-2018","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tong-hop-xu-huong-noi-bat-cua-thi-truong-thuong-mai-dien-tu-viet-nam-2018\/","title":{"rendered":"T\u1ed5ng h\u1ee3p xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eebng l\u00e0m m\u01b0a l\u00e0m gi\u00f3"},"content":{"rendered":"

N\u0103m qua, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111\u00e3 c\u00f3 m\u1ed9t n\u0103m ph\u00e1t tri\u1ec3n s\u00f4i \u0111\u1ed9ng. Theo s\u1ed1 li\u1ec7u m\u1edbi nh\u1ea5t t\u1eeb C\u1ee5c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Kinh t\u1ebf s\u1ed1 ph\u00e1t h\u00e0nh v\u00e0o cu\u1ed1i th\u00e1ng 9\/2018, doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong n\u0103m 2017 c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t 6,2 t\u1ec9 USD, t\u0103ng tr\u01b0\u1edfng 24% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.<\/p>\n

Nh\u1eefng c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ed9 ba Shopee, Lazada v\u00e0 Tiki, \u0111ang c\u1ea1nh tranh\u00a0quy\u1ebft li\u1ec7t trong cu\u1ed9c \u0111ua tranh gi\u00e0nh ng\u01b0\u1eddi d\u00f9ng v\u00e0 x\u00e1c l\u1eadp v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong n\u1ec1n kinh t\u1ebf s\u1ed1.
\nC\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Asia Plus v\u1eeba c\u00f4ng b\u1ed1 m\u1ed9t b\u00e1o c\u00e1o chuy\u00ean s\u00e2u v\u1ec1 t\u00ecnh h\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam trong n\u0103m 2018 so v\u1edbi c\u00e1c n\u0103m 2016 v\u00e0 2017. Nghi\u00ean c\u1ee9u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u01b0\u1eddng ni\u00ean v\u1edbi m\u1eabu kh\u1ea3o s\u00e1t h\u01a1n 1,000 ng\u01b0\u1eddi t\u1ea1i hai th\u00e0nh ph\u1ed1 l\u1edbn l\u00e0 H\u1ed3 Ch\u00ed Minh v\u00e0 H\u00e0 N\u1ed9i. Theo nghi\u00ean c\u1ee9u n\u00e0y, s\u1ef1 th\u00e2m nh\u1eadp c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111\u1ea1t t\u1edbi 80%.<\/span><\/p>\n

1. \u1ee8ng d\u1ee5ng mua s\u1eafm tr\u00ean di \u0111\u1ed9ng (mobile app) tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c mua h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/h2>\n

Th\u1ebf h\u1ec7 mua s\u1eafm ch\u1ee7 l\u1ef1c \u0111ang d\u1ecbch chuy\u1ec3n d\u1ea7n sang Millenials v\u00e0 trong t\u01b0\u01a1ng lai kh\u00f4ng xa s\u1ebd l\u00e0 Th\u1ebf h\u1ec7 Z (Gen Z). Hai th\u1ebf h\u1ec7 n\u00e0y c\u00f3 \u0111i\u1ec3m chung l\u00e0 d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian tr\u00ean m\u1ea1ng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. V\u00ec l\u00fd do n\u00e0y, nh\u1eefng \u1ee9ng d\u1ee5ng mua s\u1eafm tr\u00ean di \u0111\u1ed9ng \u0111ang ra \u0111\u1eddi ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u1eb1m n\u1eafm b\u1eaft v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u201cng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng\u201d th\u00e0nh \u201cng\u01b0\u1eddi mua s\u1eafm\u201d.<\/p>\n

\"Mobile<\/p>\n

T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 mua s\u1eafm \u0111\u00e3 t\u0103ng t\u1eeb 40% trong n\u0103m 2016 l\u00ean t\u1edbi 72% trong n\u0103m 2018. Nh\u1eefng \u1ee9ng d\u1ee5ng mua s\u1eafm tr\u00ean \u0111i\u1ec7n tho\u1ea1i n\u00e0y mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u01a1n gi\u1ea3n, thu\u1eadn ti\u1ec7n v\u00e0 m\u01b0\u1ee3t m\u00e0.<\/p>\n

>>> Xem th\u00eam: 8 xu h\u01b0\u1edbng Digital Marketing quan tr\u1ecdng b\u1eadc nh\u1ea5t d\u00e0nh cho doanh nghi\u1ec7p<\/a><\/p>\n

2. Shopee v\u01b0\u1ee3t Lazada gi\u00e0nh v\u1ecb tr\u00ed s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ed1 m\u1ed9t<\/h2>\n
\n

\u0110\u01b0\u1ee3c r\u00f3t v\u1ed1n t\u1eeb c\u00f4ng ty m\u1eb9 SEA, Shopee \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u1ef7 l\u1ee5c trong n\u0103m 2018, ch\u00ednh th\u1ee9c v\u01b0\u1ee3t qua Lazada tr\u1edf th\u00e0nh t\u00ean tu\u1ed5i ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn. Th\u1ee9 t\u1ef1 b\u1ed9 ba \u201c\u00f4ng l\u1edbn\u201d trong l\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n n\u00e0y l\u1ea7n l\u01b0\u1ee3t l\u00e0: Shopee, Lazada v\u00e0 Tiki. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a Shopee trong n\u0103m 2017.<\/span><\/span>C\u1ee5 th\u1ec3, Shopee l\u00e0 trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng nh\u1edb \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t khi mua s\u1eafm cho c\u00e1c h\u1ea1ng m\u1ee5c: th\u1eddi trang, l\u00e0m \u0111\u1eb9p v\u00e0 th\u1ef1c ph\u1ea9m. Ri\u00eang l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7\/\u0111i\u1ec7n m\u00e1y, d\u1eabn \u0111\u1ea7u l\u00e0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng, ti\u1ebfp \u0111\u1ebfn l\u00e0 Tiki.<\/p>\n

\"Shopee\"<\/p>\n

Ba s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t hi\u1ec7n nay \u0111ang nh\u1eafm t\u1edbi c\u00e1c t\u1eadp kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ea5t \u0111\u1ecbnh. Shopee c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng n\u1eef h\u01a1n kh\u00e1ch nam, Lazada ng\u01b0\u1ee3c l\u1ea1i kh\u00e1ch h\u00e0ng nam nhi\u1ec1u h\u01a1n kh\u00e1ch h\u00e0ng n\u1eef c\u00f2n Tiki th\u00ec kh\u00e1 c\u00e2n b\u1eb1ng gi\u1eefa hai nh\u00f3m. Shopee v\u00e0 Tiki c\u00f3 t\u1eadp kh\u00e1ch h\u00e0ng tr\u1ebb trong khi t\u1eadp kh\u00e1ch h\u00e0ng c\u1ee7a Lazada h\u01a1i nh\u1ec9nh h\u01a1n m\u1ed9t ch\u00fat v\u1ec1 \u0111\u1ed9 tu\u1ed5i.<\/p>\n

>>> Xem th\u00eam: Xu h\u01b0\u1edbng mobile marketing m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1<\/a><\/p>\n<\/div>\n

\n

3. Th\u01b0\u01a1ng m\u1ea1i qua m\u1ea1ng x\u00e3 h\u1ed9i (social commerce) ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n<\/h2>\n
\n

V\u1edbi \u0111\u1ed9 \u201cbao ph\u1ee7\u201d r\u1ed9ng kh\u1eafp, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng v\u00e0 marketing m\u1edbi gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c nhanh ch\u00f3ng v\u1edbi m\u1ed9t s\u1ed1 \u0111\u00f4ng ng\u01b0\u1eddi d\u00f9ng.Trong n\u0103m 2018, t\u1ef7 l\u1ec7 mua h\u00e0ng qua Facebook \u0111\u1ea1t 70%, t\u0103ng nh\u1eb9 so v\u1edbi n\u0103m 2017. Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm qua m\u1ea1ng x\u00e3 h\u1ed9i, 33% mua h\u00e0ng qua c\u1ea3 Facebook v\u00e0 Zalo, 37% ch\u1ec9 mua h\u00e0ng qua Facebook. S\u1ed1 ng\u01b0\u1eddi ch\u1ec9 mua h\u00e0ng qua Zalo khi\u00eam t\u1ed1n \u1edf m\u1ee9c 2%. Ngay c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng qua c\u1ea3 2 m\u1ea1ng x\u00e3 h\u1ed9i th\u00ec Facebook v\u1eabn \u0111\u01b0\u1ee3c d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u01a1n (77% so v\u1edbi 5%).<\/span><\/p>\n

\"M\u1ea1ng<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u01b0\u01a1ng t\u00e1c (social commerce) c\u00f3 nhi\u1ec1u tri\u1ec3n v\u1ecdng s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh trong n\u0103m 2019 khi xu h\u01b0\u1edbng n\u00e0y \u0111ang thu h\u00fat quan t\u00e2m c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/p>\n

>>> Xem th\u00eam: 27 c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3 nh\u1ea5t b\u1ea1n c\u1ea7n<\/a><\/strong><\/p>\n<\/div>\n

4.Nhu c\u1ea7u b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u00e1 nh\u00e2n \u0111ang gia t\u0103ng<\/h2>\n

V\u1edbi s\u1ef1 th\u00e2m nh\u1eadp cao c\u1ee7a internet, c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u c\u00e1 nh\u00e2n tham gia v\u00e0o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Trong s\u1ed1 h\u01a1n 1,000 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi, 25% \u0111\u00e3 t\u1eebng ho\u1eb7c \u0111ang b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

\"B\u1ea3n<\/p>\n

M\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c c\u00e1 nh\u00e2n b\u00e1n ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 \u0111\u1ed3 th\u1eddi trang (39%) (bao g\u1ed3m qu\u1ea7n \u00e1o, ph\u1ee5 ki\u1ec7n, t\u00fai x\u00e1ch, v.v.), m\u1ef9 ph\u1ea9m (28%) v\u00e0 \u0111\u1ed3 \u0103n, th\u1ee9c u\u1ed1ng (25%). Kh\u00f4ng ng\u1ea1c nhi\u00ean khi Facebook l\u00e0 trang b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c c\u00e1c c\u00e1 nh\u00e2n s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t v\u1edbi 66%. C\u0169ng trong top 3 l\u00e0 Shopee – 49% v\u00e0 Lazada – 26%.<\/span><\/p>\n

D\u00f9 v\u1eabn c\u00f2n nhi\u1ec1u th\u00e1ch th\u1ee9c, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y h\u1ea5p d\u1eabn v\u1edbi quy m\u00f4 d\u1ef1 \u0111o\u00e1n c\u00f3 th\u1ec3 \u0111\u1ea1t 10 t\u1ef7 USD v\u00e0o n\u0103m 2020. C\u00f9ng v\u1edbi vi\u1ec7c c\u00e1c d\u00f2ng v\u1ed1n ngo\u1ea1i ti\u1ebfp t\u1ee5c \u0111\u1ed5 v\u00e0o c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong n\u01b0\u1edbc, th\u1ecb tr\u01b0\u1eddng s\u1ebd ti\u1ebfp t\u1ee5c c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng v\u00e0 thay \u0111\u1ed5i l\u1edbn trong th\u1eddi gian s\u1eafp t\u1edbi.<\/p>\n

V\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean gia trong ng\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, Asia Plus lu\u00f4n lu\u00f4n theo d\u00f5i v\u00e0 cung c\u1ea5p nh\u1eefng xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng t\u1ea1i Ch\u00e2u \u00c1.<\/p>\n

>>> Xem th\u00eam: Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n

theo Kurokawa Kengo<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

N\u0103m qua, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111\u00e3 c\u00f3 m\u1ed9t n\u0103m ph\u00e1t tri\u1ec3n s\u00f4i \u0111\u1ed9ng. Theo s\u1ed1 li\u1ec7u m\u1edbi nh\u1ea5t t\u1eeb C\u1ee5c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Kinh t\u1ebf s\u1ed1 ph\u00e1t h\u00e0nh v\u00e0o cu\u1ed1i th\u00e1ng 9\/2018, doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong n\u0103m 2017 c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t 6,2 t\u1ec9 USD, t\u0103ng […]<\/p>","protected":false},"author":4,"featured_media":11342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[648],"class_list":["post-4791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-ecommerce",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4791"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4791\/revisions"}],"predecessor-version":[{"id":16608,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4791\/revisions\/16608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11342"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}