{"id":4776,"date":"2018-12-26T14:01:49","date_gmt":"2018-12-26T07:01:49","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4776"},"modified":"2019-12-06T12:01:43","modified_gmt":"2019-12-06T05:01:43","slug":"gioi-thieu-ve-neuro-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/gioi-thieu-ve-neuro-marketing\/","title":{"rendered":"Gi\u1edbi thi\u1ec7u v\u1ec1 Neuro Marketing"},"content":{"rendered":"<p>B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc d\u1ef1a tr\u00ean khoa h\u1ecdc th\u1ea7n kinh, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1ea1o th\u00f4ng \u0111i\u1ec7p marketing \u00a0v\u00e0 h\u00ecnh \u1ea3nh k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh<\/p>\n<p>Nh\u01b0 t\u00ean cho th\u1ea5y, marketing th\u1ea7n kinh c\u00f3 ngh\u0129a l\u00e0 \u1ee9ng d\u1ee5ng nghi\u00ean c\u1ee9u d\u1ef1a tr\u00ean n\u00e3o b\u1ed9 v\u00e0o k\u1ef7 lu\u1eadt marketing n\u00f3i chung v\u00e0 Digital marketing n\u00f3i ri\u00eang.\u00a0N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng h\u00ecnh \u1ea3nh c\u1ed9ng h\u01b0\u1edfng t\u1eeb (FMRI), \u0111o l\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng \u0111i\u1ec7n n\u00e3o ho\u1eb7c c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng ph\u1ea3n \u1ee9ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o marketing, nh\u01b0 copywriting, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, packaging v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n<p>V\u00ed d\u1ee5, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng m\u1ed9t k\u00edch th\u00edch \u0111\u1eb7c bi\u1ec7t g\u00e2y ra m\u1ed9t ph\u1ea3n \u1ee9ng trong b\u1ed9 n\u00e3o c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng th\u1eed nghi\u1ec7m c\u00f3 t\u01b0\u01a1ng quan v\u1edbi m\u1ed9t h\u00e0nh vi mong mu\u1ed1n (v\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c ph\u00e1t h\u00e0nh m\u1ed9t hormone &#8216;c\u1ea3m th\u1ea5y t\u1ed1t&#8217;).\u00a0R\u00f5 r\u00e0ng, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 marketing, b\u1ea1n mu\u1ed1n bi\u1ebft c\u00e1c m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3 n\u00e0y \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u00e0 do \u0111\u00f3 th\u00fac \u0111\u1ea9y c\u1ea3i thi\u1ec7n c\u00e1c ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i ch\u00ednh c\u1ee7a b\u1ea1n.<\/p>\n<p>Trong khi khoa h\u1ecdc th\u1ea7n kinh \u0111\u00e3 t\u1ed3n t\u1ea1i trong nhi\u1ec1u th\u1eadp k\u1ef7, n\u00f3 ch\u1ec9 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho marketing t\u1eeb gi\u1eefa nh\u1eefng n\u0103m 2000.\u00a0\u0110\u00e2y l\u00e0 c\u00e1ch ch\u00fang t\u00f4i chuy\u1ec3n t\u1eeb thi\u1ebft k\u1ebf &#8216;ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m&#8217; sang &#8216;t\u1eadp trung v\u00e0o n\u00e3o&#8217;.<\/p>\n<h1><strong>T\u1eeb thi\u1ebft k\u1ebf c\u1ea3m x\u00fac \u0111\u1ebfn Neuro Marketing<\/strong><\/h1>\n<p>Donald Norman, gi\u00e1m \u0111\u1ed1c Ph\u00f2ng th\u00ed nghi\u1ec7m thi\u1ebft k\u1ebf t\u1ea1i \u0110\u1ea1i h\u1ecdc California, San Diego, trong cu\u1ed1n s\u00e1ch\u00a0<em>Thi\u1ebft k\u1ebf c\u1ea3m x\u00fac<\/em>\u00a0n\u0103m 2003\u00a0<em>, \u0111\u00e3<\/em>\u00a0k\u00edch ho\u1ea1t c\u1ed9ng \u0111\u1ed3ng thi\u1ebft k\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 v\u01b0\u1ee3t ra ngo\u00e0i kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng truy\u1ec1n th\u1ed1ng v\u00e0 h\u01b0\u1edbng t\u1edbi thi\u1ebft k\u1ebf n\u0103ng \u0111\u1ed9ng, thuy\u1ebft ph\u1ee5c.\u00a0\u00d4ng m\u00f4 t\u1ea3 c\u00e1ch con ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c giao di\u1ec7n tr\u00ean ba c\u1ea5p \u0111\u1ed9: h\u00e0nh vi (t\u01b0\u01a1ng t\u00e1c), ph\u1ea3n \u1ee9ng n\u1ed9i t\u1ea1ng (ph\u1ea3n \u1ee9ng &#8216;ru\u1ed9t&#8217;) v\u00e0 ph\u1ea3n x\u1ea1 (ph\u1ea3n \u1ee9ng &#8216;nh\u00ecn l\u1ea1i&#8217;), v\u00e0 nh\u1eefng \u1ea5n t\u01b0\u1ee3ng n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c c\u1ee7a ch\u00fang ta \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong b\u1ed1i c\u1ea3nh mua s\u1eafm.<\/p>\n<p>Ti\u1ebfp theo, Robert Cialdini chia s\u1ebb, trong cu\u1ed1n s\u00e1ch l\u1edbn c\u1ee7a \u00f4ng\u00a0<em>\u1ea2nh h\u01b0\u1edfng<\/em>\u00a0, m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc d\u1ef1a tr\u00ean t\u00e2m l\u00fd thuy\u1ebft ph\u1ee5c, trong \u0111\u00f3 bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 \u0111\u00e1p l\u1ea1i, b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, th\u00edch v\u00e0 khan hi\u1ebfm.\u00a0Cu\u1ed1n s\u00e1ch c\u1ee7a Lieberman\u00a0<em>X\u00e3 h\u1ed9i<\/em>\u00a0\u0111\u00e3 th\u1ea3o lu\u1eadn n\u00e0y \u0111\u1ebfn c\u1ea5p \u0111\u1ed9 ti\u1ebfp theo b\u1eb1ng c\u00e1ch ch\u1ee9ng minh l\u00e0m th\u1ebf n\u00e0o s\u00e2u s\u1eafc t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i l\u00e1i xe h\u00e0nh vi c\u1ee7a ch\u00fang t\u00f4i.\u00a0Sau \u0111\u00f3 l\u00e0 c\u00e1c t\u00e1c ph\u1ea9m c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng d\u1ef1a tr\u00ean th\u1ea7n kinh, bao g\u1ed3m Jonah Lehrer (\u00a0<em>C\u00e1ch ch\u00fang ta quy\u1ebft \u0111\u1ecbnh<\/em>\u00a0), Dan Ariely (\u00a0<em>D\u1ef1 \u0111o\u00e1n th\u1ee7y l\u1ee3i<\/em>\u00a0), Renvoise (\u00a0<em>Neuromarketing<\/em>\u00a0) v\u00e0 Martin Lindstrom (\u00a0<em>Buyology<\/em>\u00a0).\u00a0H\u1ecd chia s\u1ebb nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ee9ng minh l\u00e0m th\u1ebf n\u00e0o con ng\u01b0\u1eddi ch\u00fang ta th\u1ef1c hi\u1ec7n h\u1ea7u h\u1ebft c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a ch\u00fang t\u00f4i d\u1ef1a tr\u00ean b\u1ea3n n\u0103ng h\u01a1n l\u00e0 t\u00ednh h\u1ee3p l\u00fd.<\/p>\n<p>Tuy nhi\u00ean, \u0111\u00f3 l\u00e0 c\u00f4ng tr\u00ecnh c\u1ee7a nh\u00e0 kinh t\u1ebf h\u1ecdc \u0111o\u1ea1t gi\u1ea3i Nobel Daniel Kahneman, nh\u01b0 \u0111\u01b0\u1ee3c ghi trong cu\u1ed1n s\u00e1ch\u00a0<em>Thinking Fast and Slow c\u1ee7a \u00f4ng<\/em>\u00a0, \u0111\u00f3 l\u00e0 \u0111i\u1ec1u th\u00fa v\u1ecb v\u00e0 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 marketing .\u00a0B\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i t\u00e2m l\u00fd h\u1ecdc v\u00e0 kinh t\u1ebf h\u1ecdc, c\u00f4ng vi\u1ec7c c\u1ee7a Kahneman c\u00f3 h\u1ec7 th\u1ed1ng t\u00edch h\u1ee3p hai th\u1ebf gi\u1edbi n\u00e0y, v\u00e0 do \u0111\u00f3 m\u1edf ra nh\u1eefng b\u00ed m\u1eadt \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi.\u00a0K\u1ec3 t\u1eeb khi khu\u00f4n kh\u1ed5 n\u00e0y l\u00e0 &#8216;ki\u1ebfn th\u1ee9c c\u1ed1t l\u00f5i&#8217; cho m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 marketing \u00a0th\u1ea7n kinh, cho ph\u00e9p t\u00f4i \u0111\u1ec3 c\u00f3 m\u1ed9t \u0111o\u1ea1n ng\u1eafn sang m\u1ed9t b\u00ean khoa h\u1ecdc n\u00e3o.<\/p>\n<p><strong>&gt;&gt;&gt;Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/ap-dung-7-nguyen-tac-tam-ly-tac-dong-den-hanh-vi-cua-khach-hang\/\">\u00c1p d\u1ee5ng 7 nguy\u00ean t\u1eafc t\u00e2m l\u00fd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n<h1><strong>Ba b\u1ed9 ph\u1eadn n\u00e3o c\u1ee7a ch\u00fang ta<\/strong><\/h1>\n<p>Nh\u01b0 \u0111\u00e3 tr\u00ecnh b\u00e0y \u1edf tr\u00ean, b\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta c\u00f3 ba ph\u1ea7n ch\u00ednh, \u0111\u00f3 l\u00e0:<\/p>\n<ul>\n<li><strong>B\u1ed9 n\u00e3o b\u1ea3n n\u0103ng c\u1ee7a ch\u00fang ta<\/strong>, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8216;b\u1ed9 n\u00e3o c\u0169&#8217;<\/li>\n<li><strong>B\u1ed9 n\u00e3o c\u1ea3m x\u00fac c\u1ee7a ch\u00fang ta<\/strong>, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8216;n\u00e3o gi\u1eefa&#8217;<\/li>\n<li><strong>B\u1ed9 n\u00e3o ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00fang t\u00f4i<\/strong>, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8216;b\u1ed9 n\u00e3o m\u1edbi&#8217;, ho\u1eb7c &#8216;t\u00e2n cortex&#8217;<\/li>\n<\/ul>\n<p>B\u1ed9 n\u00e3o b\u1ea3n n\u0103ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ngay l\u1eadp t\u1ee9c d\u1ef1a tr\u00ean b\u1ed1n F: chi\u1ebfn \u0111\u1ea5u, chuy\u1ebfn bay, th\u1ef1c ph\u1ea9m ho\u1eb7c f * &amp; k;\u00a0nh\u1eefng b\u1ea3n n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c g\u1eafn tr\u1ef1c ti\u1ebfp v\u1edbi ni\u1ec1m vui v\u00e0 s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a ch\u00fang ta.\u00a0Khu v\u1ef1c n\u00e0y c\u1ee7a n\u00e3o c\u0169ng \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ch\u1ee9c n\u0103ng sinh l\u00fd t\u1ef1 \u0111\u1ed9ng c\u1ee7a ch\u00fang ta nh\u01b0 th\u1edf v\u00e0 nh\u1ecbp tim.<\/p>\n<p>B\u1ed9 n\u00e3o c\u1ea3m gi\u00e1c c\u1ee7a ch\u00fang ta, ch\u1ee7 y\u1ebfu bao g\u1ed3m amygdala v\u00e0 v\u00f9ng hippocampus, ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t &#8216;c\u1ea3nh s\u00e1t giao th\u00f4ng&#8217; gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn n\u00e3o c\u0169 v\u00e0 m\u1edbi.\u00a0\u0110\u00e3 ph\u00e1t tri\u1ec3n h\u00e0ng ng\u00e0n n\u0103m tr\u01b0\u1edbc \u0111\u00e2y, khu v\u1ef1c n\u00e0y c\u00f3 hi\u1ec7u qu\u1ea3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh &#8216;ch\u1ee5p&#8217; d\u1ef1a tr\u00ean h\u00e0ng tr\u0103m th\u1ee9 ch\u00fang ta th\u1ea5y v\u00e0 tr\u1ea3i nghi\u1ec7m m\u1ed7i ng\u00e0y.<\/p>\n<p>B\u1ed9 n\u00e3o ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00fang ta l\u00e0 ph\u1ea7n &#8216;suy ngh\u0129&#8217; &#8211; \u0111\u00f3 l\u00e0 n\u01a1i m\u00e0 cu\u1ed9c s\u1ed1ng l\u00fd lu\u1eadn cao h\u01a1n c\u1ee7a ch\u00fang ta.\u00a0N\u1ebfu b\u1ea1n \u0111ang l\u00e0m to\u00e1n \u0111\u1ec3 xem li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ee7 kh\u1ea3 n\u0103ng ng\u00f4i nh\u00e0 m\u1edbi \u0111\u00f3 hay \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n \u0111ang s\u1eed d\u1ee5ng c\u00e1c kh\u1edbp th\u1ea7n kinh v\u00e0 c\u00e1c \u00f4 trong v\u00f9ng ph\u00e1t tri\u1ec3n cao h\u01a1n n\u00e0y.<\/p>\n<h1><strong>Hai h\u1ec7 th\u1ed1ng suy ngh\u0129 c\u1ee7a ch\u00fang ta<\/strong><\/h1>\n<p>C\u1ed1t l\u00f5i c\u1ee7a khu\u00f4n kh\u1ed5 Kahneman l\u00e0 s\u1ef1 ph\u00e2n bi\u1ec7t gi\u1eefa hai h\u1ec7 th\u1ed1ng c\u00e1c qu\u00e1 tr\u00ecnh tinh th\u1ea7n th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh vi c\u1ee7a ch\u00fang ta.\u00a0Anh g\u1ecdi hai h\u1ec7 th\u1ed1ng n\u00e0y l\u00e0 &#8216;System 1&#8217; v\u00e0 &#8216;System 2&#8217;.<\/p>\n<p>H\u1ec7 th\u1ed1ng 1 t\u00edch h\u1ee3p nh\u1eadn th\u1ee9c v\u00e0 tr\u1ef1c gi\u00e1c.\u00a0N\u00f3 lu\u00f4n lu\u00f4n ch\u1ea1y &#8216;trong n\u1ec1n&#8217; c\u1ee7a b\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta.\u00a0\u0110\u00f3 l\u00e0 si\u00eau nhanh, x\u1eed l\u00fd th\u00f4ng tin song song l\u00e0 h\u1ecdc t\u1eadp k\u1ebft h\u1ee3p v\u00e0 ch\u1eadm.\u00a0N\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n cho\u00a0<em>c\u00e1c h\u00e0nh \u0111\u1ed9ng tr\u1ef1c quan, t\u1ef1 \u0111\u1ed9ng, nhanh ch\u00f3ng m\u00e0 kh\u00f4ng c\u1ea7n suy ngh\u0129<\/em>\u00a0.\u00a0C\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00e2m th\u1ea7n c\u00f3 k\u1ef9 n\u0103ng cao nh\u1ea5t d\u1ef1a tr\u00ean H\u1ec7 th\u1ed1ng 1, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e1c s\u0129 tim m\u1ea1ch gi\u1ea3i th\u00edch m\u1ed9t d\u1ea5u v\u1ebft si\u00eau \u00e2m tim.<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, H\u1ec7 th\u1ed1ng 2 ch\u1eadm, ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch c\u00f3 ph\u01b0\u01a1ng ph\u00e1p v\u00e0 logic, v\u00e0 t\u1ed1n r\u1ea5t nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng v\u00ec n\u00f3 \u0111\u00f2i h\u1ecfi nhi\u1ec1u n\u1ed7 l\u1ef1c h\u01a1n.\u00a0Nh\u01b0ng h\u1ec7 th\u1ed1ng n\u00e0y cho ph\u00e9p ch\u00fang t\u00f4i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t, c\u00f3 ch\u1ee7 \u00fd.\u00a0N\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n cho t\u01b0 duy h\u1ee3p l\u00fd.<\/p>\n<p>\u00dd ngh\u0129a c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 digital marketing l\u00e0: b\u1eb1ng c\u00e1ch giao ti\u1ebfp theo c\u00e1ch g\u1ee3i l\u00ean ph\u1ea3n \u1ee9ng nhanh h\u01a1n v\u00e0 tr\u1ef1c quan c\u1ee7a H\u1ec7 th\u1ed1ng 1, thi\u1ebft k\u1ebf v\u00e0 nh\u1eafn tin c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf qua suy ngh\u0129 c\u1ee7a h\u1ec7 th\u1ed1ng suy \u0111o\u00e1n v\u00e0 suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0\u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n th\u00fac \u0111\u1ea9y nhi\u1ec1u giao d\u1ecbch mua &#8216;th\u00fac \u0111\u1ea9y&#8217; h\u01a1n s\u1ebd t\u0103ng\u00a0<em>doanh thu<\/em>\u00a0ch\u1ec9 s\u1ed1\u00a0<em>tr\u00ean m\u1ed7i kh\u00e1ch truy c\u1eadp (RPV), gi\u00e1 tr\u1ecb \u0111\u1eb7t h\u00e0ng trung b\u00ecnh (AOV) v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n<\/em>\u00a0.<\/p>\n<h1><strong>Ba hormone ch\u00ednh<\/strong><\/h1>\n<p>Ba k\u00edch th\u00edch t\u1ed1 trong b\u1ed9 n\u00e3o c\u1ee7a kh\u00e1ch truy c\u1eadp nh\u1ea5t x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng c\u1ee7a trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n: dopamine, cortisol v\u00e0 oxytocin.<\/p>\n<p><strong>Dopamine<\/strong>\u00a0l\u00e0 ch\u1ea5t d\u1eabn truy\u1ec1n th\u1ea7n kinh th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8216;h\u00f3a ch\u1ea5t ph\u1ea7n th\u01b0\u1edfng&#8217;.\u00a0N\u00f3 g\u1eafn li\u1ec1n v\u1edbi nghi\u1ec7n &#8211; n\u00f3 l\u00e0m cho ch\u00fang ta c\u1ea3m th\u1ea5y t\u1ed1t.\u00a0C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng thay v\u00ec khi\u1ebfn b\u1ea1n tr\u1ea3i nghi\u1ec7m ni\u1ec1m vui, dopamine th\u1ef1c s\u1ef1 khi\u1ebfn b\u1ea1n\u00a0<em>mu\u1ed1n, ham mu\u1ed1n, t\u00ecm ki\u1ebfm v\u00e0 t\u00ecm ki\u1ebfm<\/em>\u00a0.<\/p>\n<p>\u0110\u00f3 l\u00e0\u00a0<em>h\u1ec7 th\u1ed1ng opioid<\/em>\u00a0, nhi\u1ec1u h\u01a1n h\u1ec7 th\u1ed1ng dopamine, c\u00f3 li\u00ean quan \u0111\u1ebfn c\u1ea3m gi\u00e1c kho\u00e1i l\u1ea1c.\u00a0S\u1ef1 mong mu\u1ed1n (dopamine) v\u00e0 th\u00edch (opioid) \u0111i c\u00f9ng nhau: mong mu\u1ed1n \u0111\u1ea9y b\u1ea1n h\u00e0nh \u0111\u1ed9ng, v\u00e0 \u00fd th\u00edch l\u00e0m cho b\u1ea1n c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng (l\u00e0m cho b\u1ea1n ng\u1eebng t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n).<\/p>\n<p>Th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8216;h\u00f3a ch\u1ea5t c\u0103ng th\u1eb3ng&#8217;,\u00a0<strong>cortisol<\/strong>\u00a0\u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111i\u1ec1u h\u00f2a l\u01b0\u1ee3ng \u0111\u01b0\u1eddng trong m\u00e1u, h\u1ec7 th\u1ed1ng mi\u1ec5n d\u1ecbch v\u00e0 chuy\u1ec3n h\u00f3a.\u00a0Khi cortisol \u0111i l\u00ean, ni\u1ec1m tin \u0111i xu\u1ed1ng.\u00a0Do \u0111\u00f3, kinh nghi\u1ec7m tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i gi\u1ea3m m\u1ee9c \u0111\u1ed9 cortisol b\u1eb1ng c\u00e1ch gi\u1ea3m c\u0103ng th\u1eb3ng.\u00a0L\u1eddi nh\u1eafc tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp h\u1ecfi, &#8216;C\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi ho\u1eb7c quan ng\u1ea1i n\u00e0o ng\u0103n c\u1ea3n b\u1ea1n ho\u00e0n t\u1ea5t \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a m\u00ecnh kh\u00f4ng?&#8217;\u00a0l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y.<\/p>\n<p><strong>Oxytocin<\/strong>\u00a0l\u00e0 m\u1ed9t &#8216;h\u00f3a ch\u1ea5t tin c\u1eady&#8217; \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t khi m\u1ee9c \u0111\u1ed9 k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i cao, s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 s\u1ef1 tin t\u01b0\u1edfng t\u1ed3n t\u1ea1i.\u00a0Nghi\u00ean c\u1ee9u \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t giao ti\u1ebfp \u0111\u00e1ng tin c\u1eady s\u1ebd l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u nh\u1eefng g\u00ec b\u1ea1n \u0111ang n\u00f3i, v\u00e0 n\u00f3 th\u00e2m nh\u1eadp v\u00e0o c\u00e1c b\u1ed9 ph\u1eadn c\u1ea3m x\u00fac c\u1ee7a n\u00e3o (amygdala tr\u01b0\u1edbc, sau \u0111\u00f3 l\u00e0 c\u00e1c v\u00f9ng kh\u00e1c).\u00a0V\u00ec kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i tin t\u01b0\u1edfng b\u1ea1n tr\u01b0\u1edbc khi h\u1ecd mua t\u1eeb b\u1ea1n, qu\u1ea3ng c\u00e1o marketing \u00a0c\u1ee7a b\u1ea1n ph\u1ea3i k\u00edch ho\u1ea1t vi\u1ec7c ph\u00e1t h\u00e0nh hormone n\u00e0y.<\/p>\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u01b0\u1ee3c trang b\u1ecb c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 th\u1ea7n kinh, ch\u00fang ta h\u00e3y xem x\u00e9t m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng marketing \u00a0th\u1ea7n kinh cho c\u00e1c n\u1ed7 l\u1ef1c marketing \u00a0c\u1ee7a m\u00ecnh.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-hanh-vi-tim-kiem-cua-nguoi-dung-tren-internet\/\" target=\"_blank\" rel=\"noopener noreferrer\">&gt;&gt;&gt; Xem th\u00eam: Nghi\u00ean c\u1ee9u h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Internet<\/a><\/p>\n<h1><strong>\u00cdt l\u1ef1a ch\u1ecdn h\u01a1n b\u00e1n t\u1ed1t h\u01a1n<\/strong><\/h1>\n<p>C\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n kh\u00f4ng?\u00a0Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129, ch\u00fang th\u01b0\u1eddng kh\u00f4ng.\u00a0H\u1ea7u h\u1ebft ch\u00fang ta \u0111\u1ec1u bi\u1ebft t\u1eeb tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u tay, cho d\u00f9 ch\u00fang ta \u0111ang mua s\u1eafm trong th\u1ebf gi\u1edbi th\u1ef1c hay tr\u1ef1c tuy\u1ebfn, l\u00e0m sao ch\u00fang ta c\u00f3 th\u1ec3 b\u1ecb cho\u00e1ng ng\u1ee3p v\u1edbi qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn.\u00a0Ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y lo l\u1eafng, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 &#8216;\u0111\u00f3ng b\u0103ng&#8217;, v\u00e0 ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y nh\u1eb9 nh\u00f5m h\u01a1n khi th\u1ea5y nh\u00e0 t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng m\u1ec9m c\u01b0\u1eddi \u0111\u1ebfn gi\u00fap \u0111\u1ee1.<\/p>\n<p>Sheena Iyengar, trong cu\u1ed1n s\u00e1ch\u00a0<em>Ngh\u1ec7 thu\u1eadt ch\u1ecdn l\u1ef1a c\u1ee7a c\u00f4<\/em>\u00a0(2010), nghi\u00ean c\u1ee9u chi ti\u1ebft v\u1ec1 s\u1ef1 l\u1ef1a ch\u1ecdn trong nh\u1eefng g\u00ec b\u00e2y gi\u1edd \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8216;nghi\u00ean c\u1ee9u m\u1ee9t&#8217;.\u00a0C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u thi\u1ebft l\u1eadp c\u00e1c gian h\u00e0ng t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a cao c\u1ea5p b\u1eadn r\u1ed9n v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00e0m nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng.\u00a0H\u1ecd lu\u00e2n phi\u00ean l\u1ef1a ch\u1ecdn m\u1ee9t tr\u00e1i c\u00e2y tr\u00ean b\u00e0n;\u00a0m\u1ed9t n\u1eeda th\u1eddi gian h\u1ecd cung c\u1ea5p\u00a0<em>s\u00e1u l\u1ef1a ch\u1ecdn m\u1ee9t<\/em>\u00a0cho m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 th\u1eed, v\u00e0 m\u1ed9t n\u1eeda th\u1eddi gian h\u1ecd cung c\u1ea5p\u00a0<em>hai m\u01b0\u01a1i b\u1ed1n l\u1ef1a ch\u1ecdn m\u1ee9t<\/em>\u00a0.<\/p>\n<p>Ph\u00e1t hi\u1ec7n: khi c\u00f3 hai m\u01b0\u01a1i b\u1ed1n m\u1ee9t \u0111\u01b0\u1ee3c cung c\u1ea5p, 60% s\u1ed1 ng\u01b0\u1eddi \u0111\u1ebfn s\u1ebd d\u1eebng l\u1ea1i v\u00e0 n\u1ebfm th\u1eed.\u00a0Khi c\u00f3 s\u00e1u l\u1ecd, ch\u1ec9 c\u00f3 40% ng\u01b0\u1eddi d\u00e2n s\u1ebd d\u1eebng l\u1ea1i v\u00e0 n\u1ebfm th\u1eed.\u00a0Nh\u01b0ng \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 th\u00fa v\u1ecb nh\u1ea5t:\u00a0<em>31% s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 d\u1eebng l\u1ea1i \u1edf b\u00e0n 6 l\u1ed7 th\u1ef1c s\u1ef1 mua h\u00e0ng<\/em>\u00a0, so v\u1edbi\u00a0<em>ch\u1ec9 3% s\u1ed1 ng\u01b0\u1eddi d\u1eebng l\u1ea1i \u1edf hai m\u01b0\u01a1i b\u1ed1n c\u00e1i l\u1ecd<\/em>\u00a0.\u00a0Do \u0111\u00f3, b\u1ea3n tr\u00ecnh b\u00e0y l\u1ef1a ch\u1ecdn \u00edt h\u01a1n c\u00f3\u00a0<em>t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i g\u1ea5p 10 l\u1ea7n<\/em>\u00a0.<\/p>\n<p>N\u1ebfu &#8216;\u00edt nhi\u1ec1u h\u01a1n&#8217; trong ng\u1eef c\u1ea3nh mua s\u1eafm, t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi d\u01b0\u1eddng nh\u01b0 th\u00edch nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n?\u00a0\u0110\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a hi\u1ec7u \u1ee9ng dopamine \u0111\u00f3.\u00a0Th\u00f4ng tin l\u00e0 g\u00e2y nghi\u1ec7n, v\u00ec v\u1eady ch\u00fang t\u00f4i c\u00f3 xu h\u01b0\u1edbng li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm th\u00eam v\u1ec1 n\u00f3.\u00a0Tuy nhi\u00ean, ch\u1ec9 v\u00ec m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n ti\u00eau th\u1ee5 th\u00f4ng tin, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 h\u1ecd mu\u1ed1n h\u00e0nh \u0111\u1ed9ng, v\u00e0 \u0111\u00f3 l\u00e0 h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea1n nh\u01b0 m\u1ed9t nh\u00e0 marketing \u00a0k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<h1><strong>\u00dd ngh\u0129a marketing :<\/strong><\/h1>\n<p>B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m r\u1ed9ng l\u1edbn, \u0111i\u1ec1u tuy\u1ec7t v\u1eddi khi b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p th\u00eam gi\u1ea3i ph\u00e1p cho nhi\u1ec1u ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n hi\u1ec3n th\u1ecb t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y.<\/p>\n<p>\u0110\u1ec3 ng\u0103n ch\u1eb7n t\u00ecnh tr\u1ea1ng qu\u00e1 t\u1ea3i quy\u1ebft \u0111\u1ecbnh, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt sau:<\/p>\n<ul>\n<li>Bao g\u1ed3m t\u00f9y ch\u1ecdn &#8216;b\u1ed9 l\u1ecdc&#8217; tr\u00ean c\u00e1c trang danh m\u1ee5c c\u1ee7a b\u1ea1n \u0111\u1ec3 kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 nhanh ch\u00f3ng thu h\u1eb9p l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd.\u00a0L\u00e0m cho n\u00f3 n\u1ed5i b\u1eadt m\u1ed9t c\u00e1ch tr\u1ef1c quan \u0111\u1ec3 n\u00f3 kh\u00f4ng b\u1ecb che khu\u1ea5t.<\/li>\n<li>Cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 g\u00f3i \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t.\u00a0\u0110i\u1ec1u n\u00e0y gi\u00fap vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p &#8211; kh\u00f4ng ch\u1ec9 c\u00e1c s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb &#8211; nhanh h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u.<\/li>\n<li>Cung c\u1ea5p c\u00f4ng c\u1ee5 &#8216;c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m&#8217; (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8216;tr\u00ecnh h\u01b0\u1edbng d\u1eabn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng&#8217;) tr\u00ean c\u00e1c trang \u0111\u00edch v\u00e0 danh m\u1ee5c \u00e1p d\u1ee5ng khi b\u1ea1n c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/li>\n<li>T\u1ea1o c\u00e1c trang \u0111\u00edch \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm Internet c\u1ee5 th\u1ec3 h\u01a1n, \u0111\u01b0a c\u00e1c kh\u00e1ch truy c\u1eadp n\u00e0y \u0111\u1ebfn c\u00e1c trang b\u00e1n h\u00e0ng v\u00e0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/li>\n<\/ul>\n<p><strong>Th\u00ed d\u1ee5:<\/strong><\/p>\n<p><strong>Ng\u01b0\u1eddi b\u00e1n s\u1ea3n ph\u1ea9m gi\u00e1m s\u00e1t<\/strong><\/p>\n<p>SpyTec, m\u1ed9t ng\u01b0\u1eddi b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1m s\u00e1t, cung c\u1ea5p c\u00f4ng c\u1ee5 t\u00ecm s\u1ea3n ph\u1ea9m trong c\u00e1c trang ch\u00ednh cho t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m h\u00e0ng \u0111\u1ea7u c\u1ee7a m\u00ecnh.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec3m t\u00ecm ki\u1ebfm cho danh m\u1ee5c &#8216;m\u00e1y \u1ea3nh d\u1ea5u g\u1ea1ch ngang&#8217;.<\/p>\n<p>Nh\u1ea5p v\u00e0o n\u00fat &#8216;B\u1eaft \u0111\u1ea7u ngay b\u00e2y gi\u1edd&#8217; s\u1ebd \u0111\u01b0a kh\u00e1ch truy c\u1eadp \u0111\u1ebfn ba c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u1ec3 l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n<p>D\u1ef1a tr\u00ean c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c \u0111\u01b0a ra, trang web sau \u0111\u00f3 \u0111\u1ec1 xu\u1ea5t hai g\u00f3i s\u1ea3n ph\u1ea9m &#8211; m\u1ed9t ph\u00ed b\u1ea3o hi\u1ec3m v\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n &#8211; v\u00e0 c\u1ea3 hai \u0111\u1ec1u ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch truy c\u1eadp.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 &#8216;b\u00e1n gi\u1ea3i ph\u00e1p&#8217;.\u00a0N\u00f3 kh\u00f4ng ch\u1ec9 t\u0103ng chuy\u1ec3n \u0111\u1ed5i, m\u00e0 c\u00f2n nh\u00e2n b\u1ea3n h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 t\u00f4n tr\u1ecdng th\u1eddi gian c\u1ee7a kh\u00e1ch truy c\u1eadp, c\u1ea3 hai \u0111\u1ec1u khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 \u1ea5n t\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c (ph\u1ea7n &#8216;ph\u1ea3n chi\u1ebfu&#8217; m\u00e0 Donald Norman n\u00f3i)<\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc d\u1ef1a tr\u00ean khoa h\u1ecdc th\u1ea7n kinh, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1ea1o th\u00f4ng \u0111i\u1ec7p marketing \u00a0v\u00e0 h\u00ecnh \u1ea3nh k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh Nh\u01b0 t\u00ean cho th\u1ea5y, marketing th\u1ea7n kinh c\u00f3 ngh\u0129a l\u00e0 \u1ee9ng d\u1ee5ng nghi\u00ean c\u1ee9u d\u1ef1a tr\u00ean n\u00e3o b\u1ed9 v\u00e0o k\u1ef7 [&hellip;]<\/p>","protected":false},"author":4,"featured_media":4778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,126,127],"tags":[644],"class_list":["post-4776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-chuyen-doi-so","category-trend","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4776"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4776\/revisions"}],"predecessor-version":[{"id":9463,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4776\/revisions\/9463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/4778"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}