{"id":4710,"date":"2018-12-24T17:40:28","date_gmt":"2018-12-24T10:40:28","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4710"},"modified":"2019-11-27T10:30:45","modified_gmt":"2019-11-27T03:30:45","slug":"lua-chon-cac-chi-so-do-luong-hieu-suat-kpis","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/lua-chon-cac-chi-so-do-luong-hieu-suat-kpis\/","title":{"rendered":"L\u1ef1a ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t (KPIs)"},"content":{"rendered":"<p><strong>KPI (Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh)<\/strong> : trong khi KPI c\u00f3 th\u1ec3 l\u00e0 s\u1ed1 ho\u1eb7c t\u1ef7 l\u1ec7 v\u00e0 th\u01b0\u1eddng l\u00e0 m\u1ed9t t\u1ef7 l\u1ec7. M\u1eb7c d\u00f9 t\u1ed5ng s\u1ed1 v\u00e0 t\u1ef7 l\u1ec7 c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i trang web, KPI \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh &#8211; v\u00e0 do \u0111\u00f3, t\u1eadp h\u1ee3p c\u00e1c KPI th\u00edch h\u1ee3p th\u01b0\u1eddng kh\u00e1c nhau gi\u1eefa trang web v\u00e0 c\u00e1c nh\u00f3m ch\u1ec9 s\u1ed1 c\u1ea7n thi\u1ebft l\u1eadp KPIs<\/p>\n<p>M\u1ed9t \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd l\u00e0 thu\u1eadt ng\u1eef KPI v\u00e0 s\u1ed1 li\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng thay th\u1ebf cho nhau.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4713\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail-300x162.jpg\" alt=\"kpis-fail\" width=\"800\" height=\"433\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail-300x162.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail-768x416.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail-600x325.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail-260x141.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail-50x27.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail-139x75.jpg 139w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail.jpg 850w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 g\u00e2y hi\u1ec3u l\u1ea7m, b\u1edfi v\u00ec m\u1eb7c d\u00f9 KPI lu\u00f4n l\u00e0 ch\u1ec9 s\u1ed1, s\u1ed1 li\u1ec7u kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 KPI. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n bi\u1ebft s\u1ef1 kh\u00e1c bi\u1ec7t?<\/p>\n<ul>\n<li>\u00a0KPI lu\u00f4n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 g\u1eafn li\u1ec1n v\u1edbi m\u1ee5c ti\u00eau kinh doanh.<\/li>\n<li>\u00a0KPIs \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd c\u1ea5p cao: ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh ph\u1ea3i\u00a0 x\u00e1c \u0111\u1ecbnh v\u00e0 ki\u1ec3m so\u00e1t, qu\u1ea3n l\u00ed tr\u00ecnh \u0111i\u1ec1u khi\u1ec3n ch\u00ednh c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd s\u1ef1 th\u00e0nh c\u00f4ng.<\/li>\n<\/ul>\n<ul>\n<li>KPI \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi tr\u00ecnh \u0111i\u1ec1u khi\u1ec3n gi\u00e1 tr\u1ecb quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh ch\u00ednh: ch\u00fang ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho \u2018b\u1ed9 ph\u1eadn giao d\u1ecbch\u2019 trong vi\u1ec7c theo \u0111u\u1ed5i m\u1ee5c ti\u00eau t\u1ed5 ch\u1ee9c.<\/li>\n<\/ul>\n<ul>\n<li>KPIs c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u h\u1ee3p l\u1ec7: b\u1ea1n ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec b\u1ea1n \u0111\u01b0a v\u00e0o.<\/li>\n<li>KPIs c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ecbnh l\u01b0\u1ee3ng: b\u1ea1n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng KPI m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 c\u00f3 \u00fd ngh\u0129a theo th\u1eddi gian.<\/li>\n<li>C\u00e1c KPI c\u1ea7n ph\u1ea3i d\u1ec5 hi\u1ec3u: ch\u00fang ph\u1ea3i l\u00e0 th\u01b0\u1edbc \u0111o c\u1ee7a trang web hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n &#8211; xem nhanh c\u00e1c KPI c\u1ee7a b\u1ea1n b\u1ea5t c\u1ee9 ai trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n, t\u1eeb qu\u1ea3n l\u00fd \u0111\u1ebfn th\u1ef1c t\u1eadp, t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o marketing c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<li>KPI c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m tr\u00ecnh k\u00edch ho\u1ea1t cho h\u00e0nh \u0111\u1ed9ng t\u00edch c\u1ef1c: m\u1ed9t trong nh\u1eefng gi\u00e1 tr\u1ecb ch\u00ednh c\u1ee7a KPI l\u00e0 ch\u00fang ngay l\u1eadp t\u1ee9c l\u00e0m n\u1ed5i b\u1eadt n\u01a1i t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n &#8216;c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n&#8217; v\u00e0 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c khu v\u1ef1c h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u1ec3 \u0111\u01b0a m\u1ecdi th\u1ee9 tr\u1edf l\u1ea1i \u0111\u00fang h\u01b0\u1edbng.<\/li>\n<\/ul>\n<p>T\u1eeb quan \u0111i\u1ec3m <strong>marketing k\u1ef9 thu\u1eadt s\u1ed1<\/strong>, vi\u1ec7c ch\u1ecdn \u0111\u00fang <strong>KPI<\/strong> l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c theo d\u00f5i hi\u1ec7u su\u1ea5t marketing c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t \u0111\u1ec3 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. Nh\u01b0ng v\u1edbi m\u1ed9t hoang mang m\u1ed9t lo\u1ea1t c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1c nhau \u0111\u1ec3 l\u1ef1a ch\u1ecdn, n\u00f3 c\u0169ng n\u1ed5i ti\u1ebfng l\u00e0 kh\u00f3 kh\u0103n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1eefng g\u00ec \u0111\u1ea1i di\u1ec7n cho KPI cho trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n th\u1ea5y m\u00ecnh \u0111\u1ea5u tranh v\u1edbi \u0111i\u1ec1u n\u00e0y, n\u00f3 l\u00e0 m\u1ed9t khu v\u1ef1c m\u00e0 m\u1ed9t phi\u00ean ho\u1eb7c hai v\u1edbi m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n ph\u00e2n t\u00edch web chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chi ti\u00eau t\u1ed1t.<\/p>\n<p>\u0110\u1eebng \u0111\u1ec3 t\u01b0 v\u1ea5n ti\u1ebfp qu\u1ea3n &#8211; b\u1ea1n bi\u1ebft doanh nghi\u1ec7p c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n bao gi\u1edd h\u1ebft; thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 web \u0111\u1ec3 tr\u1ee3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh KPI c\u1ee7a ri\u00eang b\u1ea1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n k\u1ebft th\u00fac b\u1eb1ng m\u1ed9t b\u1ed9 KPIs c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd (th\u01b0\u1eddng \u0111\u00e1nh s\u1ed1 trong c\u00e1c s\u1ed1 li\u1ec7u) c\u00f9ng nhau \u0111\u00f3ng g\u00f3i hi\u1ec7u su\u1ea5t c\u1ee7a trang web c\u1ee7a b\u1ea1n.<\/p>\n<h1>M\u1ed9t s\u1ed1 KPI d\u1ef1a tr\u00ean web chung chung b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y h\u1eefu \u00edch:<\/h1>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong>: \u0111\u00e2y l\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc &#8211; ch\u1eb3ng h\u1ea1n nh\u01b0 ho\u00e0n t\u1ea5t mua h\u00e0ng, \u0111\u0103ng k\u00fd b\u1ea3n tin tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n, \u0111\u0103ng k\u00fd tr\u00ean di\u1ec5n \u0111\u00e0n, \u0111i\u1ec1n v\u00e0o m\u1ed9t bi\u1ec3u m\u1eabu y\u00eau c\u1ea7u ho\u1eb7c b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 chuy\u1ec3n \u0111\u1ed5i n\u00e0o kh\u00e1c m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh. \u0110\u01b0\u01a1ng nhi\u00ean, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n c\u00e0ng cao, c\u00e0ng c\u00f3 nhi\u1ec1u kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng b\u1ea1n mu\u1ed1n h\u1ecd th\u1ef1c hi\u1ec7n tr\u00ean trang web, v\u00e0 hi\u1ec7u su\u1ea5t trang web c\u1ee7a b\u1ea1n c\u00e0ng t\u1ed1t (\u0111\u1ec3 c\u00f3 \u00fd t\u01b0\u1edfng v\u1ec1 m\u1ed9t s\u1ed1 trung b\u00ecnh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean nhi\u1ec1u danh m\u1ee5c kinh doanh tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau http:\/\/index.fireclick.com).<\/li>\n<\/ul>\n<ul>\n<li><strong>L\u01b0\u1ee3t xem trang<\/strong>: \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u, \u0111\u00e2y l\u00e0 s\u1ed1 trang \u0111\u01b0\u1ee3c kh\u00e1ch truy c\u1eadp xem trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, cung c\u1ea5p cho b\u1ea1n b\u1ed9 l\u1ecdc l\u01b0u l\u01b0\u1ee3ng robot v\u00e0 nh\u1ec7n v\u00e0 qu\u1ea3n l\u00fd \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng xem c\u1ee7a kh\u00f3a h\u1ecdc!<\/li>\n<\/ul>\n<ul>\n<li><strong>Kh\u00e1ch truy c\u1eadp tuy\u1ec7t \u0111\u1ed1i duy nh\u1ea5t<\/strong>: s\u1ed1 l\u01b0\u1ee3ng c\u00e1 nh\u00e2n \u0111\u00e3 truy c\u1eadp v\u00e0o c\u1ee7a b\u1ea1n trang web trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 (tr\u00e1i ng\u01b0\u1ee3c v\u1edbi l\u01b0\u1ee3t truy c\u1eadp, n\u01a1i m\u1ed7i trang tr\u1edf l\u1ea1i kh\u00e1ch truy c\u1eadp \u0111\u01b0\u1ee3c t\u00ednh l\u1ea1i).<\/li>\n<\/ul>\n<ul>\n<li><strong>Kh\u00e1ch truy c\u1eadp quay l\u1ea1i m\u1edbi<\/strong>: t\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00e2y, gi\u1ea3 s\u1eed g\u00f3i ph\u00e2n t\u00edch c\u00f3 th\u1ec3 nh\u1eadn ra ch\u00fang th\u00f4ng qua s\u1ef1 h\u00f2a gi\u1ea3i v\u1edbi c\u00e1c d\u1eef li\u1ec7u kh\u00e1c (v\u00ed d\u1ee5 h\u1ecd ch\u1ea5p nh\u1eadn v\u00e0 ch\u01b0a x\u00f3a cookie).<\/li>\n<\/ul>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 tho\u00e1t<\/strong>: t\u1ef7 l\u1ec7 tho\u00e1t l\u00e0 s\u1ed1 ng\u01b0\u1eddi \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n, v\u00e0 sau \u0111\u00f3 \u0111\u1ec3 l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa khi ch\u1ec9 nh\u00ecn v\u00e0o \u0111\u0129a \u0111\u01a1n \u0111\u00f3 trang \u0111\u00edch. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u quan tr\u1ecdng, c\u00f3 kh\u1ea3 n\u0103ng nh\u1ea5n m\u1ea1nh r\u1eb1ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n c\u00f3 l\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ee7 (l\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a c\u00f3 th\u1ec3 qu\u00e1 chung chung) ho\u1eb7c trang \u0111\u00edch c\u1ee7a b\u1ea1n kh\u00f4ng ph\u00e2n ph\u1ed1i nh\u1eefng g\u00ec kh\u00e1ch truy c\u1eadp mong \u0111\u1ee3i khi h\u1ecd \u0111\u1ebfn. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 trang web s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao t\u1ef1 nhi\u00ean (h\u00e3y ngh\u0129 v\u1ec1 trang web t\u1eeb \u0111i\u1ec3n, v\u00ed d\u1ee5: kh\u00e1ch truy c\u1eadp \u0111\u1ebfn trang \u0111\u1ecbnh ngh\u0129a cho t\u1eeb m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm, \u0111\u1ecdc \u0111\u1ecbnh ngh\u0129a v\u00e0 sau \u0111\u00f3 r\u1eddi \u0111i).<\/li>\n<\/ul>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 b\u1ecf qua<\/strong>: t\u1ef7 l\u1ec7 b\u1ecf qua c\u00f3 nhi\u1ec1u h\u01b0\u01a1ng v\u1ecb kh\u00e1c nhau &#8211; v\u1ec1 c\u01a1 b\u1ea3n, n\u00f3 l\u00e0m n\u1ed5i b\u1eadt t\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u xu\u1ed1ng k\u00eanh chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc (m\u1ed9t lo\u1ea1t c\u00e1c trang d\u1eabn \u0111\u1ebfn m\u1ed9t h\u00e0nh \u0111\u1ed9ng ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i m\u1ee5c ti\u00eau), nh\u01b0ng b\u1ea3o l\u00e3nh tr\u01b0\u1edbc khi cam k\u1ebft H\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n. V\u00ed d\u1ee5 c\u1ed5 \u0111i\u1ec3n l\u00e0 kh\u00e1ch truy c\u1eadp b\u00e1n ph\u00e1 gi\u00e1 gi\u1ecf h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u01b0\u1edbc khi thanh to\u00e1n ho\u1eb7c t\u1eeb b\u1ecf quy tr\u00ecnh thanh to\u00e1n.<\/li>\n<\/ul>\n<ul>\n<li><strong>Gi\u00e1 m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (CPC)<\/strong>: v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e2y l\u00e0 ph\u00e9p t\u00ednh t\u1ed5ng chi ph\u00ed qu\u1ea3ng c\u00e1o (ho\u1eb7c c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 n\u01a1i b\u1ea1n \u0111\u00e3 g\u1eafn th\u1ebb qu\u1ea3ng c\u00e1o \u0111\u1ec3 ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp k\u1ebft qu\u1ea3) chia cho t\u1ed5ng s\u1ed1 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u01b0 l\u00e0 k\u1ebft qu\u1ea3.C\u00f3 nhi\u1ec1u h\u01a1n n\u1eefa. Xem trang t\u1ed5ng quan ho\u1eb7c trang t\u1ed5ng quan c\u1ee7a trang c\u1ee7a b\u1ea1n g\u00f3i ph\u00e2n t\u00edch web c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn s\u1ebd cung c\u1ea5p nhi\u1ec1u h\u01a1n n\u1eefa v\u00e0 b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y h\u00e0ng tr\u0103m KPI \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t tr\u1ef1c tuy\u1ebfn. Cu\u1ed1i c\u00f9ng, ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 c\u00f3 li\u00ean quan nh\u01b0 KPI cho trang web c\u1ee7a b\u1ea1n l\u00e0 t\u00f9y thu\u1ed9c v\u00e0o b\u1ea1n.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>KPI (Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh) : trong khi KPI c\u00f3 th\u1ec3 l\u00e0 s\u1ed1 ho\u1eb7c t\u1ef7 l\u1ec7 v\u00e0 th\u01b0\u1eddng l\u00e0 m\u1ed9t t\u1ef7 l\u1ec7. M\u1eb7c d\u00f9 t\u1ed5ng s\u1ed1 v\u00e0 t\u1ef7 l\u1ec7 c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i trang web, KPI \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh &#8211; v\u00e0 [&hellip;]<\/p>","protected":false},"author":4,"featured_media":4711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[655],"class_list":["post-4710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4710"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4710\/revisions"}],"predecessor-version":[{"id":8295,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4710\/revisions\/8295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/4711"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}