{"id":4700,"date":"2018-12-24T17:20:47","date_gmt":"2018-12-24T10:20:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4700"},"modified":"2019-12-03T10:15:22","modified_gmt":"2019-12-03T03:15:22","slug":"hieu-ve-nguoi-tieu-dung-so-digital-consumer-phan-1","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/hieu-ve-nguoi-tieu-dung-so-digital-consumer-phan-1\/","title":{"rendered":"Hi\u1ec3u v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 (Digital consumer) – Ph\u1ea7n 1"},"content":{"rendered":"

Nh\u01b0 \u1edf b\u00e0i tr\u01b0\u1edbc ch\u00fang t\u00f4i c\u00f3 nh\u1eafc \u0111\u1ebfn t\u1ea7m quan tr\u1ecdng c\u1ee7a y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi trong h\u1ec7 sinh th\u00e1i digital. Trong b\u00e0i n\u00e0y, ch\u00fang t\u00f4i mu\u1ed1n c\u00e1c b\u1ea1n hi\u1ec3u h\u01a1n trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 (c\u1ee5 th\u1ec3 l\u00e0 tr\u00ean m\u00f4i tr\u01b0\u1eddng Internet), \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 \u0111\u01b0a ra nh\u1eefng t\u00e1c \u0111\u1ed9ng ph\u00f9 h\u1ee3p t\u1edbi qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 kh\u00e1c g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng?<\/strong><\/h1>\n

V\u1ea5n \u0111\u1ec1 \u0111\u1ea7u ti\u00ean b\u1ea1n c\u00f3 th\u1ec3 th\u1eafc m\u1eafc l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 (hay c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean Internet) th\u00ec kh\u00e1c g\u00ec v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng? V\u1ec1 th\u1ef1c ch\u1ea5t, h\u1ecd kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c nhau c\u1ea3, v\u00e0 m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 n\u1ebfu h\u1ecd tham gia v\u00e0o m\u00f4i tr\u01b0\u1eddng s\u1ed1, c\u1ee5 th\u1ec3 l\u00e0 tham gia v\u00e0o Internet. Hay n\u00f3i c\u00e1ch kh\u00e1c, khi tham gia v\u00e0o m\u00f4i tr\u01b0\u1eddng s\u1ed1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 c\u0169ng ho\u1ea1t \u0111\u1ed9ng, giao ti\u1ebfp, t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau, v\u1edbi doanh nghi\u1ec7p, nh\u00e3n hi\u1ec3u v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nh\u01b0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng. Ch\u1ec9 c\u00f3 \u0111i\u1ec1u s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 cho ph\u00e9p h\u1ecd giao ti\u1ebfp v\u1edbi nhau nhanh h\u01a1n, \u00edt s\u1ef1 hi\u1ec7n th\u1ecb v\u1eady l\u00fd h\u01a1n v\u00ec h\u1ecd giao ti\u1ebfp v\u1edbi nhau qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, qua laptop, m\u00e1y t\u00ednh b\u1ea3ng\u2026 c\u00f3 k\u1ebft n\u1ed1i Internet. M\u1eb7t kh\u00e1c, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 quan t\u00e2m nh\u1ea5t l\u00e0 tr\u1ea3i nghi\u1ec7m. Ch\u00ednh v\u00ec v\u1eady, \u0111i\u1ec1u m\u00e0 c\u00e1c marketers th\u01b0\u1eddng l\u00e0m l\u00e0 t\u1ea1o ra h\u1ec7 sinh th\u00e1i \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n. V\u00e0 b\u1ea1n h\u00e3y nh\u1edb r\u1eb1ng con ng\u01b0\u1eddi l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c marketing n\u00e0o. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u00fang trong m\u00f4i tr\u01b0\u1eddng digital, nh\u1eefng ng\u01b0\u1eddi l\u00e0m digital marketing c\u1ea7n hi\u1ec3u m\u1ecdi ng\u01b0\u1eddi v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd, \u0111\u1eb7c bi\u1ec7t h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1. Tuy nhi\u00ea lu\u00f4n thay \u0111\u1ed5i k\u00e9o theo l\u00e0 nh\u1eefng thay \u0111\u1ed5i c\u00e1c h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng.<\/p>\n

>>> Xem th\u00eam: 3 l\u00fd do b\u1ea5t ng\u1edd khi\u1ebfn Baby Boomers d\u1ecbch chuy\u1ec3n sang s\u1eed d\u1ee5ng YouTube<\/a>
\n\"DigitalConsumer\"<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 th\u01b0\u1eddng \u1ea9n danh<\/strong> v\u00e0 quy\u1ec1n l\u1ef1c h\u01a1n<\/strong><\/h1>\n

\u00a0<\/strong><\/p>\n

M\u1ed9t s\u1ef1 th\u1eadt \u0111\u00f3 l\u00e0 c\u00e0ng ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham gia v\u00e0o m\u00f4i tr\u01b0\u1eddng s\u1ed1, h\u1ecd s\u1eed d\u1ee5ng Internet v\u00e0 online. Khi online, h\u1ecd th\u01b0\u1eddng tham gia c\u00e1c c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u0103ng c\u01b0\u1eddng c\u00e1c ho\u1ea1t \u0111\u1ed9ng giao ti\u1ebfp tr\u00ean Internet, nh\u01b0ng v\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi, ch\u00fang ta kh\u00f4ng h\u1ecd l\u00e0 ai, h\u1ecd \u1ea9n danh v\u00e0 d\u1ea5u \u0111i profile c\u1ee7a m\u00ecnh nh\u1edd nh\u1eefng t\u00f9y ch\u1ecdn c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5. Tham gia v\u00e0o Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00f3ng nhi\u1ec1u h\u01a1n kh\u1ecfi c\u00e1c r\u00e0ng bu\u1ed9c x\u00e3 h\u1ed9i; h\u1ecd \u0111\u01b0\u1ee3c t\u1ef1 do ph\u00e1t ng\u00f4n h\u01a1n, t\u1ef1 do l\u00e0m nh\u1eefng \u0111i\u1ec1u m\u00ecnh mu\u1ed1n h\u01a1n r\u00ean m\u1ea1ng Internet; h\u1ecd c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 quy\u1ec1n l\u1ef1c h\u01a1n bao gi\u1edd h\u1ebft. V\u00e0 do \u0111\u01b0\u1ee3c t\u1ef1 do v\u00e0 quy\u1ec1n l\u1ef1c h\u01a1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 th\u01b0\u1eddng \u00edt nh\u1eabn n\u00e3i h\u01a1n.<\/p>\n

T\u1ea1i c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ebf ki\u00ean nh\u1eabn ch\u1edd \u0111\u1ee3i h\u01a1n \u0111\u1ec3 mua \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n. Tr\u00ean internet th\u00ec kh\u00f4ng, h\u1ecd lu\u00f4n mu\u1ed1n s\u1ef1 ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c v\u00e0 s\u1eb5n s\u00e0ng b\u1ecf \u0111i n\u1ebfu kh\u00f4ng h\u00e0i l\u00f2ng hay ph\u1ea3i ch\u1edd \u0111\u1ee3i, ho\u1eb7c khi c\u00f3 m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t. V\u00e0 r\u1ed3i, s\u1ef1 t\u1ed3i t\u1ec7 c\u00f2n di\u1ec5n ra xa h\u01a1n khi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 chia s\u1ebb v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u1ec1 tr\u1ea3i nghi\u1ec7m t\u1ed3i t\u1ec7 khi h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Xem ti\u1ebfp Ph\u1ea7n 2:\u00a0Hi\u1ec3u v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 (Digital consumer)<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Nh\u01b0 \u1edf b\u00e0i tr\u01b0\u1edbc ch\u00fang t\u00f4i c\u00f3 nh\u1eafc \u0111\u1ebfn t\u1ea7m quan tr\u1ecdng c\u1ee7a y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi trong h\u1ec7 sinh th\u00e1i digital. Trong b\u00e0i n\u00e0y, ch\u00fang t\u00f4i mu\u1ed1n c\u00e1c b\u1ea1n hi\u1ec3u h\u01a1n trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 (c\u1ee5 th\u1ec3 l\u00e0 tr\u00ean m\u00f4i tr\u01b0\u1eddng Internet), \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 c\u00e1ch ti\u1ebfp […]<\/p>","protected":false},"author":4,"featured_media":4633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656],"class_list":["post-4700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4700"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4700\/revisions"}],"predecessor-version":[{"id":9298,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4700\/revisions\/9298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/4633"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}