{"id":4694,"date":"2018-12-24T16:44:09","date_gmt":"2018-12-24T09:44:09","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4694"},"modified":"2020-05-26T11:23:02","modified_gmt":"2020-05-26T04:23:02","slug":"8-xu-huong-digital-marketing-quan-trong-danh-cho-doanh-nghiep-cho-nam-2019","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/8-xu-huong-digital-marketing-quan-trong-danh-cho-doanh-nghiep-cho-nam-2019\/","title":{"rendered":"8 xu h\u01b0\u1edbng Digital Marketing quan tr\u1ecdng b\u1eadc nh\u1ea5t d\u00e0nh cho doanh nghi\u1ec7p"},"content":{"rendered":"

B\u00e0i \u0111\u00e1nh gi\u00e1 c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y c\u00e1c v\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u1ea3i ti\u1ebfn m\u1edbi nh\u1ea5t trong digital marketing, c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u \u0111\u1ec3 h\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1<\/p>\n

Ch\u00fang t\u00f4i th\u00edch xem x\u00e9t \u0111\u1ed5i m\u1edbi trong marketing.\u00a0Th\u1eadt th\u00fa v\u1ecb khi th\u1ea5y ‘c\u00f3 g\u00ec n\u00f3ng’ v\u00e0 ‘\u0111i\u1ec1u g\u00ec th\u00fa v\u1ecb’, nh\u01b0ng \u0111\u1ec3 gi\u1eef cho n\u00f3 th\u1ef1c t\u1ebf v\u00e0 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng theo \u00fd mu\u1ed1n, ch\u00fang t\u00f4i \u0111\u1ec1u quan t\u00e2m \u0111\u1ebfn nh\u1eefng k\u1ef9 thu\u1eadt truy\u1ec1n th\u00f4ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i n\u00e0o s\u1ebd mang l\u1ea1i c\u1ea3i thi\u1ec7n th\u01b0\u01a1ng m\u1ea1i l\u1edbn nh\u1ea5t cho doanh nghi\u1ec7p.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 c\u00f3 l\u00e0 Dominos.\u00a0G\u1ea7n \u0111\u00e2y t\u00f4i \u0111\u00e3 nghe v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ed1 h\u00f3a c\u1ee7a Dominos t\u1eeb Dave Wild, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Anh t\u1ea1i H\u1ed9i ch\u1ee3 tri\u1ec3n l\u00e3m C\u00f4ng ngh\u1ec7 \/ Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\u00a0Dominos UK ch\u1ec9 nh\u1eadn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 2010 khi doanh thu tr\u1ef1c tuy\u1ebfn chi\u1ebfm \u00edt h\u01a1n 30% doanh thu.\u00a0T\u00e1m n\u0103m sau, Dominos c\u00f3 th\u1ecb ph\u1ea7n h\u01a1n 50% v\u1edbi c\u00e1c giao d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 chi\u1ebfm h\u01a1n 80% doanh thu v\u00e0 \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh chi\u1ebfm h\u01a1n hai ph\u1ea7n ba doanh thu.<\/p>\n

Trong b\u00e0i \u0111\u00e1nh gi\u00e1 v\u1ec1 \u0111\u1ed5i m\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y, t\u00f4i s\u1ebd xem x\u00e9t c\u00e1c v\u00ed d\u1ee5 v\u1ec1 c\u00e1c k\u1ef9 thu\u1eadt marketing m\u1edbi nh\u1ea5t<\/strong> m\u00e0 c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u \u0111ang tri\u1ec3n khai c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng l\u00e0m xu h\u01b0\u1edbng tr\u00ean c\u00e1c doanh nghi\u1ec7p trong n\u0103m t\u1edbi.<\/p>\n

\u0110\u1ec3 c\u1ea5u tr\u00fac t\u1ed5ng quan c\u1ee7a t\u00f4i, t\u00f4i s\u1ebd xem x\u00e9t c\u00e1c k\u1ef9 thu\u1eadt v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi<\/strong> n\u00e0y trong 8 k\u1ef9 thu\u1eadt truy\u1ec1n th\u00f4ng digital marketing<\/strong> quan tr\u1ecdng.<\/p>\n

T\u00ecm hi\u1ec3u c\u00e1ch c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf trong n\u0103m 2019 b\u1eb1ng c\u00e1ch tri\u1ec3n khai c\u00e1c k\u1ef9 thu\u1eadt chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi lo\u1ea1i c\u1ea7n xem x\u00e9t \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh.<\/p>\n

Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean, m\u1ed9t c\u00e2u h\u1ecfi d\u00e0nh cho b\u1ea1n – Xu h\u01b0\u1edbng marketing n\u00e0o s\u1ebd quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea1n v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong n\u0103m t\u1edbi?<\/strong><\/p>\n

Th\u1eadt th\u00fa v\u1ecb khi \u0111\u1eb7t c\u00e2u h\u1ecfi n\u00e0y tr\u00ean blog c\u1ee7a ch\u00fang t\u00f4i trong v\u00e0i n\u0103m qua \u0111\u1ec3 xem xu h\u01b0\u1edbng quan tr\u1ecdng nh\u1ea5t l\u00e0 ‘tr\u00ean b\u1ea3ng’ v\u00e0 c\u00e1ch ch\u00fang thay \u0111\u1ed5i theo th\u1eddi gian.<\/p>\n

V\u00ec v\u1eady, h\u00e3y cho ch\u00fang t\u00f4i bi\u1ebft, ch\u00fang t\u00f4i ch\u1ec9 \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng g\u00ec s\u1ebd quan tr\u1ecdng nh\u1ea5t, v\u00ec v\u1eady\u2026<\/p>\n

\u201cVui l\u00f2ng cung c\u1ea5p k\u1ef9 thu\u1eadt digital marketing m\u00e0 b\u1ea1n hy v\u1ecdng s\u1ebd mang l\u1ea1i s\u1ef1 n\u00e2ng cao th\u01b0\u01a1ng m\u1ea1i l\u1edbn nh\u1ea5t v\u00e0o n\u0103m 2019.\u201d<\/em><\/p>\n

C\u1ea3m \u01a1n tr\u01b0\u1edbc v\u00ec \u0111\u00e3 chia s\u1ebb quan \u0111i\u1ec3m c\u1ee7a b\u1ea1n!<\/p>\n

B\u00e2y gi\u1edd t\u00f4i s\u1ebd xem x\u00e9t c\u00e1c lo\u1ea1i xu h\u01b0\u1edbng marketing kh\u00e1c nhau \u0111\u01b0\u1ee3c nh\u00f3m theo c\u00e1c k\u1ef9 thu\u1eadt ch\u00ednh trong h\u01b0\u1edbng d\u01b0\u01a1ng nhi\u1ec1u m\u00e0u c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

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  1. \n

    Chi\u1ebfn l\u01b0\u1ee3c digital marketing v\u00e0 xu h\u01b0\u1edbng l\u1eadp k\u1ebf ho\u1ea1ch<\/strong><\/h1>\n<\/li>\n<\/ol>\n

    M\u1ed9t xu h\u01b0\u1edbng ch\u00ednh trong ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c digital marketing t\u1ed5ng th\u1ec3<\/a> l\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn li\u00ean t\u1ee5c c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1. M\u1ed9t cu\u1ed9c th\u0103m d\u00f2 g\u1ea7n \u0111\u00e2y v\u1ec1 h\u1ed9i th\u1ea3o tr\u00ean web c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 cho th\u1ea5y r\u1eb1ng m\u1ed9t ph\u1ea7n ba doanh nghi\u1ec7p \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch chuy\u1ec3n \u0111\u1ed5i trong v\u00f2ng 12 th\u00e1ng t\u1edbi v\u1edbi m\u1ed9t ph\u1ea7n t\u01b0 \u0111\u00e3 b\u1eaft tay v\u00e0o h\u1ecd. \u0110i\u1ec1u n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y trong c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t t\u1ed5ng qu\u00e1t h\u01a1n c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

    Trong chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ef9 thu\u1eadt s\u1ed1, ti\u1ebfp t\u1ee5c quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n\u00a0c\u00e1c chi\u1ebfn l\u01b0\u1ee3c digital marketing t\u00edch h\u1ee3p <\/strong>tr\u00ean nhi\u1ec1u k\u00eanh.\u00a0C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t ph\u1ea3n \u1ee9ng v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a c\u00e1c silo k\u1ef9 thu\u1eadt s\u1ed1 \u1edf m\u1ed9t s\u1ed1 c\u00f4ng ty m\u00e0 \u0111\u00e3 c\u00f3 s\u1ef1 th\u1ea5t b\u1ea1i trong vi\u1ec7c t\u00edch h\u1ee3p k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean to\u00e0n c\u00f4ng ty.\u00a0Thay v\u00e0o \u0111\u00f3, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng \u0111\u1ec3 ki\u1ec3m tra c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nhau trong su\u1ed1t v\u00f2ng \u0111\u1eddi nh\u01b0 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u00ean d\u01b0\u1edbi.<\/p>\n

    Trong th\u1ebf gi\u1edbi marketing \u0111a k\u00eanh ng\u00e0y nay, c\u00f3 nhi\u1ec1u k\u1ef9 thu\u1eadt marketing tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n, s\u1edf h\u1eefu v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c m\u00e0 ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean xem x\u00e9t trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    >>> Xem th\u00eam: Thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n

    T\u1eeb digital marketing \u0111\u1ebfn \u0111a k\u00eanh \u0111\u1ec3 marketing \u0111a k\u00eanh<\/strong><\/h2>\n

    H\u00ecnh \u1ea3nh n\u00e0y l\u00e0m n\u1ed5i b\u1eadt xu h\u01b0\u1edbng marketing r\u1ed9ng h\u01a1n, \u0111\u00f3 l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n ‘truy\u1ec1n th\u00f4ng \u0111a k\u00eanh’ t\u1eadp trung xung quanh kh\u00e1ch h\u00e0ng \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing b\u00ean ngo\u00e0i l\u0129nh v\u1ef1c b\u00e1n l\u1ebb v\u00e0 du l\u1ecbch, n\u01a1i c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb k\u00eanh \u0111a k\u00eanh.<\/p>\n

    N\u1ebfu b\u1ea1n \u0111ang t\u1ef1 h\u1ecfi ‘t\u1ea1i sao Omnichannel<\/a>‘,\u00a0 Omni<\/em>\u00a0, d\u1ef1a tr\u00ean ti\u1ebfng Latin\u00a0Omnis<\/em>\u00a0c\u00f3 ngh\u0129a l\u00e0 ‘t\u1ea5t c\u1ea3, t\u1ea5t c\u1ea3, to\u00e0n b\u1ed9, c\u1ee7a m\u1ecdi lo\u1ea1i’ nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac trong t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh.\u00a0N\u00f3 cho th\u1ea5y m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ph\u00e1p y h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, nh\u01b0ng n\u00ean nh\u1eadn ra r\u1eb1ng ng\u00e2n s\u00e1ch c\u1ea7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean cho c\u00e1c k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

    Tr\u00edch d\u1eabn\u00a0n\u00e0y\u00a0t\u1eeb John Bowden, Ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ea5p cao v\u1ec1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ea1i Time Warner Cable gi\u1ea3i th\u00edch c\u00e1ch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c omnichannel t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

    \u201c\u0110a k\u00eanh l\u00e0 ch\u1ebf \u0111\u1ed9 xem ho\u1ea1t \u0111\u1ed9ng – c\u00e1ch b\u1ea1n cho ph\u00e9p kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t giao d\u1ecbch trong m\u1ed7i k\u00eanh.\u00a0<\/em><\/p>\n

    Omnichannel, tuy nhi\u00ean, \u0111ang xem tr\u1ea3i nghi\u1ec7m qua con m\u1eaft c\u1ee7a kh\u00e1ch h\u00e0ng, d\u00e0n tr\u1ea3i tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u0111\u1ec3 n\u00f3 li\u1ec1n m\u1ea1ch, t\u00edch h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n.\u00a0<\/em><\/p>\n

    Omnichannel d\u1ef1 \u0111o\u00e1n r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u trong m\u1ed9t k\u00eanh v\u00e0 chuy\u1ec3n sang k\u00eanh kh\u00e1c khi h\u1ecd ti\u1ebfn t\u1edbi gi\u1ea3i ph\u00e1p.\u00a0Vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1eefng ‘thao t\u00e1c’ ph\u1ee9c t\u1ea1p gi\u1eefa c\u00e1c k\u00eanh ph\u1ea3i l\u00e0 ch\u1ea5t l\u1ecfng cho kh\u00e1ch h\u00e0ng.\u00a0\u0110\u01a1n gi\u1ea3n ch\u1ec9 c\u1ea7n \u0111\u1eb7t, omni-k\u00eanh l\u00e0 \u0111a k\u00eanh th\u1ef1c hi\u1ec7n ngay! \u201d<\/em><\/p>\n

    2. Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch marketing<\/strong><\/h1>\n

    Cu\u1ed1i c\u00f9ng, \u0111\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kinh doanh, marketing v\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang \u0111\u1eafn tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n chi\u1ebfn thu\u1eadt k\u1ef9 thu\u1eadt s\u1ed1.\u00a0N\u1ebfu kh\u00f4ng, c\u00f3 kh\u1ea3 n\u0103ng c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n c\u1ee7a b\u1ea1n tr\u00ean chi\u1ebfn thu\u1eadt k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd b\u1ecb l\u00e3ng ph\u00ed n\u1ebfu h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn sai \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ee7 m\u1ea1nh.<\/p>\n

    Xu h\u01b0\u1edbng ch\u00ednh \u1edf \u0111\u00e2y l\u00e0 c\u00e1ch c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 cung c\u1ea5p c\u01a1 h\u1ed9i cho s\u1ef1 gi\u00e1n \u0111o\u1ea1n k\u1ef9 thu\u1eadt s\u1ed1.\u00a0Tuy nhi\u00ean, digital marketing kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t ch\u1ea5t g\u00e2y r\u1ed1i. Digital marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng h\u01a1n s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/p>\n

    Tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h2>\n

    Vi\u1ec7c t\u1ea1o ra c\u00e1c thi\u1ebft k\u1ebf trang web \u0111\u00e1p \u1ee9ng di \u0111\u1ed9ng cho vi\u1ec7c s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh chi\u1ebfm \u01b0u th\u1ebf hi\u1ec7n nay l\u00e0 tin t\u1ee9c c\u0169.\u00a0Ch\u00fang t\u00f4i th\u1ea5y s\u1ef1 \u0111\u1ed5i m\u1edbi trong t\u01b0\u01a1ng lai trong kinh nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 trong c\u00e1c l\u0129nh v\u1ef1c t\u1ed1c \u0111\u1ed9 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a v\u00e0\u00a0giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng\u00a0d\u1ef1a tr\u00ean c\u00e1i nh\u00ecn s\u00e2u s\u1eafc \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.\u00a0T\u00f4i s\u1ebd minh h\u1ecda \u0111i\u1ec1u n\u00e0y v\u1edbi m\u1ed9t v\u00e0i v\u00ed d\u1ee5.<\/p>\n

    Google t\u1eeb l\u00e2u \u0111\u00e3 tuy\u00ean b\u1ed1 t\u1ea7m quan tr\u1ecdng c\u1ee7a t\u1ed1c \u0111\u1ed9 t\u1ea3i xu\u1ed1ng v\u00e0 m\u1eb7c d\u00f9 vi\u1ec7c s\u1eed d\u1ee5ng RWD ph\u1ed5 bi\u1ebfn, hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c\u00a0ti\u00eau chu\u1ea9n\u00a0c\u1ee7a Google\u00a0cho th\u1ea5y nhi\u1ec1u doanh nghi\u1ec7p \u0111ang thi\u1ebfu t\u1ed1c \u0111\u1ed9 y\u00eau c\u1ea7u\u00a0.<\/p>\n

    B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh n\u00e0y x\u1ea3y ra ngay sau khi kh\u00e1ch h\u00e0ng t\u1ea1o t\u00e0i kho\u1ea3n Stitch Fix c\u1ee7a h\u1ecd.\u00a0Kh\u00e1ch h\u00e0ng thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n, qua email c\u1ee7a h\u1ecd ho\u1eb7c b\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi Facebook, \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft th\u00f4ng qua m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 C\u00e2u h\u1ecfi ki\u1ec3u (Style Quiz), m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng tr\u00f2 chuy\u1ec7n<\/p>\n

    >>> Xem th\u00eam: 3 chi\u1ebfn thu\u1eadt t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n

    3. T\u00ecm ki\u1ebfm xu h\u01b0\u1edbng marketing<\/strong><\/h1>\n

    V\u00ec Google th\u1ed1ng tr\u1ecb c\u00e1c k\u1ebft qu\u1ea3 m\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb marketing c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/a>, t\u00f3m t\u1eaft c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm \u1edf \u0111\u00e2y t\u1eadp trung v\u00e0o Google.\u00a0Carolanne Mangles \u0111\u00e3 b\u00e1o c\u00e1o cho ch\u00fang t\u00f4i tr\u1edf l\u1ea1i v\u00e0o th\u00e1ng 8 v\u1ec1 m\u1ed9t s\u1ed1\u00a0thay \u0111\u1ed5i l\u1edbn nh\u1ea5t m\u00e0 Google \u0111\u00e3 th\u1ef1c hi\u1ec7n trong n\u0103m 2018\u00a0, nhi\u1ec1u\u00a0thay \u0111\u1ed5i\u00a0s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0 ph\u00e1t tri\u1ec3n v\u00e0o n\u0103m 2019. Thay \u0111\u1ed5i r\u00f5 r\u00e0ng nh\u1ea5t l\u00e0 s\u1ef1 ra m\u1eaft c\u1ee7a N\u1ec1n t\u1ea3ng marketing c\u1ee7a Google \u0111\u00e3 th\u1ea5y AdWords \u0111\u01b0\u1ee3c \u0111\u1ed5i t\u00ean th\u00e0nh Qu\u1ea3ng c\u00e1o v\u00e0 C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o Doubleclick nh\u01b0 Google Analytics, Data Studio v\u00e0 th\u1eed nghi\u1ec7m AB th\u00f4ng qua studio d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p ch\u1eb7t ch\u1ebd h\u01a1n.<\/p>\n

    \u0110\u1ed1i v\u1edbi t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, b\u1ea3n c\u1eadp nh\u1eadt c\u1ea7n theo d\u00f5i v\u00e0o n\u0103m 2019 l\u00e0\u00a0\u00a0B\u1ea3n c\u1eadp nh\u1eadt t\u1ed1c \u0111\u1ed9 c\u1ee7a Google\u00a0, h\u00ecnh ph\u1ea1t n\u00e0y s\u1ebd ph\u1ea1t c\u00e1c trang web ch\u1eadm h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh sau nhi\u1ec1u th\u00e1ng d\u00f9ng th\u1eed.\u00a0M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y ban \u0111\u1ea7u ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c trang web ch\u1eadm nh\u1ea5t, t\u1eeb tr\u1ea3i nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 mong \u0111\u1ee3i Google s\u1ebd thay \u0111\u1ed5i tr\u1ecdng s\u1ed1 tr\u00ean thu\u1eadt to\u00e1n \u0111\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhi\u1ec1u trang web kh\u00f4ng c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 c\u1ee7a ch\u00fang trong th\u1eddi gian.<\/p>\n

    M\u1ed9t thay \u0111\u1ed5i h\u1eefu c\u01a1 \u0111ang di\u1ec5n ra kh\u00e1c \u0111\u1ec3 theo d\u00f5i trong n\u0103m 2019 l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c \u0111o\u1ea1n tr\u00edch t\u00ecm ki\u1ebfm c\u1ee7a Google m\u00e0 t\u00f4i theo d\u00f5i vi\u1ec7c \u00e1p d\u1ee5ng th\u00f4ng qua\u00a0ph\u00e2n t\u00edch t\u00ednh n\u0103ng\u00a0c\u1ee7a\u00a0Mozcast SERPs\u00a0:<\/p>\n

    \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o SERPS h\u1eefu c\u01a1 trong \u0111\u00f3 c\u00e1c c\u00e2u h\u1ecfi li\u00ean quan hi\u1ec7n \u0111ang \u1edf m\u1ee9c cao nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i v\u1edbi h\u00ecnh \u1ea3nh v\u00e0 c\u00e1c \u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt c\u00f2n l\u1ea1i quan tr\u1ecdng.\u00a0S\u1ef1 n\u1ed5i b\u1eadt c\u1ee7a c\u00e1c t\u00ednh n\u0103ng n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n h\u1ecfi khi t\u00ecm ki\u1ebfm nhi\u1ec1u cu\u1ed9c tr\u00f2 chuy\u1ec7n h\u01a1n ph\u00e1t tri\u1ec3n th\u00f4ng qua loa th\u00f4ng minh v\u00e0 loa th\u00f4ng minh \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1eb1ng gi\u1ecdng n\u00f3i.\u00a0Bi\u1ec3u \u0111\u1ed3 c\u0169ng cho th\u1ea5y vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ho\u00e0n to\u00e0n g\u1ea7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o https trong s\u1ed1 c\u00e1c trang web h\u00e0ng \u0111\u1ea7u theo d\u00f5i Mozcast trong \u0111\u00e1nh gi\u00e1 SERPS cho 10.000 t\u1eeb kh\u00f3a th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng<\/p>\n

    4. Xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/h1>\n

    \u0110\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng\u00a0h\u00e0ng n\u0103m do ch\u00ednh ph\u1ee7 \u1ee7y quy\u1ec1n\u00a0l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n t\u1ed1t nh\u1ea5t \u0111\u1ec3 bi\u00ean so\u1ea1n d\u1eef li\u1ec7u v\u1ec1 s\u1eed d\u1ee5ng Internet v\u00e0 Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

    B\u00e1o c\u00e1o m\u1edbi nh\u1ea5t, \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n th\u00e1ng tr\u01b0\u1edbc c\u00f3 m\u1ed9t h\u00ecnh \u1ea3nh t\u1ed1t t\u00f3m t\u1eaft nh\u1eefng thay \u0111\u1ed5i g\u1ea7n \u0111\u00e2y nh\u1ea5t trong vi\u1ec7c s\u1eed d\u1ee5ng li\u00ean quan \u0111\u1ebfn tu\u1ed5i c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i ch\u00ednh t\u1eeb n\u0103m 2016 \u0111\u1ebfn n\u0103m 2018:<\/p>\n

    \"social<\/p>\n

    H\u00ecnh \u1ea3nh cho m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft tuy\u1ec7t v\u1eddi v\u1ec1 nh\u1eefng thay \u0111\u1ed5i trong ba m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng ch\u00ednh:<\/p>\n