{"id":4682,"date":"2018-12-24T00:02:08","date_gmt":"2018-12-23T17:02:08","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4682"},"modified":"2019-07-17T12:53:33","modified_gmt":"2019-07-17T05:53:33","slug":"8-dieu-can-lam-va-nen-tranh-cho-thiet-ke-chuyen-doi-tren-di-dong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/8-dieu-can-lam-va-nen-tranh-cho-thiet-ke-chuyen-doi-tren-di-dong\/","title":{"rendered":"8 \u0111i\u1ec1u c\u1ea7n l\u00e0m v\u00e0 n\u00ean tr\u00e1nh cho thi\u1ebft k\u1ebf chuy\u1ec3n \u0111\u1ed5i tr\u00ean di \u0111\u1ed9ng"},"content":{"rendered":"<p>Smartphone \u1edf kh\u1eafp m\u1ecdi n\u01a1i, vi\u1ec7c b\u1eaft g\u1eb7p m\u1ecdi ng\u01b0\u1eddi g\u1ea7n nh\u01b0 li\u00ean t\u1ee5c c\u00fai m\u1eb7t trong di \u0111\u1ed9ng, v\u00e0 t\u1ea5t nhi\u00ean ch\u1eafc ch\u1eafn r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng trang web tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd t\u0103ng th\u00eam trong t\u01b0\u01a1ng lai.<\/p>\n<p>V\u00ec v\u1eady, khi ch\u00fang ta thi\u1ebft k\u1ebf chuy\u1ec3n \u0111\u1ed5i, ch\u00fang ta c\u1ea7n ph\u1ea3i l\u01b0u t\u00e2m \u0111\u1ebfn th\u1ef1c t\u1ebf r\u1eb1ng smartphone kh\u00f4ng ph\u1ea3i l\u00e0 n\u01a1i chuy\u1ec3n \u0111\u1ed5i x\u1ea3y ra, nh\u01b0ng th\u01b0\u1eddng xuy\u00ean h\u01a1n n\u01a1i n\u00f3<em>\u00a0<\/em>b\u1eaft \u0111\u1ea7u\u00a0&#8211; \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean ho\u1eb7c th\u1ee9 hai &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 khi n\u00f3i \u0111\u1ebfn c\u00e1c k\u1ecbch b\u1ea3n s\u1eed d\u1ee5ng lead chuy\u1ec3n \u0111\u1ed5i cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y b\u1ea1n s\u1ebd th\u1ea5y tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<h2>\u0110i\u1ec1u g\u00ec l\u00e0m cho tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o?<\/h2>\n<p>Tr\u01b0\u1edbc ti\u00ean, ch\u00fang ta h\u00e3y c\u00f9ng th\u1ed1ng nh\u1ea5t kh\u00e1i ni\u1ec7m v\u1ec1 thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 bao g\u1ed3m m\u1ecdi thi\u1ebft b\u1ecb c\u00f3 k\u00edch th\u01b0\u1edbc kh\u00e1c nhau t\u1eeb smartphone \u0111\u1ebfn phablet (m\u00e1y lai b\u1ea3ng \u0111i\u1ec7n tho\u1ea1i), t\u1edbi m\u00e1y t\u00ednh b\u1ea3ng nh\u1ecf v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng.\u00a0Trong v\u00e0i n\u0103m qua, \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o k\u1ebft h\u1ee3p di \u0111\u1ed9ng n\u00e0y.<\/p>\n<p>Trong khi m\u00e1y t\u00ednh b\u1ea3ng v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, n\u00f3 th\u01b0\u1eddng trong c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ed1 \u0111\u1ecbnh (v\u00ed d\u1ee5 nh\u01b0 trong khi touchsurfing), m\u00e0 kh\u00f4ng \u0111\u1eb7t nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c v\u00e0 suy ngh\u0129 g\u00e1nh n\u1eb7ng cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd.\u00a0\u1ede \u0111\u00e2y ch\u00fang ta s\u1ebd t\u1eadp trung v\u00e0o smartphone v\u00ec ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ee7 y\u1ebfu\u00a0 v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t, trong c\u00e1c t\u00ecnh hu\u1ed1ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng l\u00e0:<\/p>\n<ul>\n<li>Trong khi di chuy\u1ec3n<\/li>\n<li>S\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i b\u00ean ngo\u00e0i (trong \u0111i\u1ec1u ki\u1ec7n \u00e1nh s\u00e1ng ch\u00f3i)<\/li>\n<li>S\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i b\u1eb1ng m\u1ed9t tay<\/li>\n<li>\u0110a t\u00e1c v\u1ee5<\/li>\n<li>B\u1ecb gi\u00e1n \u0111o\u1ea1n<\/li>\n<li>\u0110ang v\u1ed9i<\/li>\n<\/ul>\n<p>Khi ch\u00fang ch\u00fang ta s\u1eed d\u1ee5ng smartphone c\u1ee7a m\u00ecnh, ch\u00fang ta v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 tr\u1ebb em b\u1ecb \u00e1p d\u1ee5ng cho ADD (attention deficit disorder \u00a0&#8211; r\u1ed1i lo\u1ea1n thi\u1ebfu t\u1eadp trung).\u00a0Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c nghi\u00ean c\u1ee9u nh\u00e2n t\u1ed1 g\u1ea7n \u0111\u00e2y \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng smartphone trong khi th\u1ef1c hi\u1ec7n m\u1ed9t nhi\u1ec7m v\u1ee5 kh\u00e1c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi vi\u1ec7c b\u1ecb ng\u1ed9 \u0111\u1ed9c v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd.\u00a0R\u00f5 r\u00e0ng, ch\u00fang ta kh\u00f4ng &#8216;\u0111i m\u1ed9t \u0111\u01b0\u1eddng th\u1eb3ng&#8217;, v\u1ec1 m\u1eb7t tinh th\u1ea7n hay th\u1ec3 ch\u1ea5t, khi ch\u00fang ta \u1edf tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a m\u00ecnh.<\/p>\n<p>Nh\u1eefng \u0111i\u1ec1u n\u00ean l\u00e0m khi thi\u1ebft k\u1ebf chuy\u1ec3n \u0111\u1ed5i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/p>\n<h2>1. Thi\u1ebft k\u1ebf chuy\u1ec3n \u0111\u1ed5i \u201cmobile first\u201d<\/h2>\n<p>B\u1ea1n \u0111\u00e3 c\u00f3 trang web v\u1edbi m\u1ed9t giao di\u1ec7n cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng?\u00a0\u0110\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u tuy\u1ec7t v\u1eddi.\u00a0Nh\u01b0ng \u0111\u1ed1i v\u1edbi k\u1ebft qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch truy c\u1eadp t\u1ed1t nh\u1ea5t, b\u1ea1n c\u1ea7n ph\u1ea3i thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u201cmobile first\u201d<\/p>\n<p>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 thi\u1ebft k\u1ebf &#8216;th\u00edch \u1ee9ng&#8217; k\u1ec3 t\u1eeb khi b\u1ea1n tr\u01b0ng ra c\u00e1c t\u00ednh n\u0103ng v\u00e0 ch\u1ee9c n\u0103ng kh\u00e1c nhau cho k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u1ecf h\u01a1n (nh\u1eefng g\u00ec c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n Web th\u01b0\u1eddng g\u1ecdi l\u00e0 &#8216;viewports&#8217;).\u00a0V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ef1 th\u1eeba nh\u1eadn r\u1eb1ng &#8216;m\u1ed9t k\u00edch th\u01b0\u1edbc kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3&#8217; khi n\u00f3i \u0111\u1ebfn thi\u1ebft k\u1ebf chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n.\u00a0V\u00ec v\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y?<\/p>\n<p>\u0110\u1ea7u ti\u00ean, h\u00e3y t\u1ef1 h\u1ecfi m\u00ecnh nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n<ul>\n<li>Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o tr\u00ean tr\u1ea3i nghi\u1ec7m tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n c\u1ee7a ch\u00fang ta \u00e1p d\u1ee5ng trong ng\u1eef c\u1ea3nh di \u0111\u1ed9ng?<\/li>\n<li>T\u00ednh n\u0103ng n\u00e0o tr\u00ean trang web tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n c\u1ee7a ch\u00fang ta b\u1ecb thi\u1ebfu (cho kh\u00e1ch truy c\u1eadp c\u1ee7a ch\u00fang ta c\u00f3 tr\u1ea3i nghi\u1ec7m &#8216;\u201cmobile first\u201d tuy\u1ec7t v\u1eddi v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang ta)?<\/li>\n<li>\u0110i\u1ec3m \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 m\u1ee5c nh\u1eadp n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi ng\u01b0\u1eddi d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng?<\/li>\n<li>Ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh n\u00e0o t\u1ed1t nh\u1ea5t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng (v\u00ed d\u1ee5: thu th\u1eadp email v\u00e0 ch\u0103m s\u00f3c hay b\u00e1n h\u00e0ng)?<\/li>\n<li>L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 gi\u1ea3m \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng l\u01b0\u1edbt qua v\u00e0 t\u01b0\u01a1ng t\u00e1c nhanh ch\u00f3ng?<\/li>\n<\/ul>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh t\u1eeb trang web EddieBauer.com.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4683 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/81-300x197.png\" alt=\"81\" width=\"800\" height=\"525\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/81-300x197.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/81-768x504.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/81-1024x672.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/81-600x394.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/81-223x146.png 223w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/81-50x33.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/81-114x75.png 114w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/81.png 1058w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4684 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/82.png\" alt=\"82\" width=\"476\" height=\"733\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/82.png 476w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/82-195x300.png 195w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/82-95x146.png 95w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/82-32x50.png 32w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/82-49x75.png 49w\" data-sizes=\"(max-width: 476px) 100vw, 476px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 476px; --smush-placeholder-aspect-ratio: 476\/733;\" \/><\/p>\n<p>L\u01b0u \u00fd r\u1eb1ng tr\u00ean trang web di \u0111\u1ed9ng c\u1ee7a EddieBauer.com:<\/p>\n<ul>\n<li>Menu \u0111\u01b0\u1ee3c chuy\u1ec3n sang d\u1ea1ng thu g\u1ecdn n\u00ean n\u00f3 kh\u00f4ng chi\u1ebfm nhi\u1ec1u kh\u00f4ng gian.<\/li>\n<li>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c n\u00fat &#8216;c\u1eeda h\u00e0ng nam&#8217; v\u00e0 &#8216;c\u1eeda h\u00e0ng d\u00e0nh cho n\u1eef&#8217; \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf ch\u1ebf \u0111\u1ed9 xem m\u1eb7c \u0111\u1ecbnh, ch\u00fang kh\u00f4ng hi\u1ec3n th\u1ecb thanh &#8216;Tham gia phi\u00eau l\u01b0u phi\u00eau l\u01b0u&#8217; \u1edf g\u1ea7n \u0111\u1ea7u.<\/li>\n<li>Trang web s\u1eed d\u1ee5ng th\u00f4ng tin (bi\u1ec3u t\u01b0\u1ee3ng &#8216;i&#8217;) trong thanh &#8216;B\u00e1n&#8217; m\u00e0u \u0111\u1ecf v\u00e0 b\u1ecf qua c\u00e1c li\u00ean k\u1ebft &#8216;\u0110\u00e0n \u00f4ng&#8217;, &#8216;Ph\u1ee5 n\u1eef&#8217; v\u00e0 &#8216;B\u00e1nh r\u0103ng&#8217; &#8211; \u0111\u1ec3 gi\u1ea3m s\u1ef1 l\u1ed9n x\u1ed9n.<\/li>\n<li>C\u00e1c s\u1ea3n ph\u1ea9m &#8216;\u0110\u01b0\u1ee3c gi\u1edbi thi\u1ec7u cho b\u1ea1n&#8217; kh\u00f4ng t\u1ef1 \u0111\u1ed9ng cu\u1ed9n sang ph\u1ea3i (nh\u01b0 ch\u00fang l\u00e0m tr\u00ean trang web d\u00e0nh cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n), l\u00e0m gi\u1ea3m s\u1ef1 m\u1ea5t t\u1eadp trung th\u1ecb gi\u00e1c.<\/li>\n<\/ul>\n<p>R\u00f5 r\u00e0ng, trong khi Bauer c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn nh\u1ea5t qu\u00e1n v\u00e0 c\u1ea3m nh\u1eadn cho kinh nghi\u1ec7m m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 di \u0111\u1ed9ng c\u1ee7a h\u1ecd, h\u1ecd \u0111\u00e3 th\u00edch nghi v\u1edbi c\u00e1c trang web di \u0111\u1ed9ng v\u1edbi m\u00f4 h\u00ecnh s\u1eed d\u1ee5ng kh\u00e1c nhau c\u1ee7a n\u00f3.<\/p>\n<h2>2. HO\u00c0N TO\u00c0N t\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 t\u1ea3i c\u1ee7a trang web c\u1ee7a b\u1ea1n<\/h2>\n<p>Nh\u01b0 ch\u00fang ta \u0111\u00e3 l\u01b0u \u00fd tr\u01b0\u1edbc \u0111\u00f3, kh\u00e1ch truy c\u1eadp tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a b\u1ea1n th\u01b0\u1eddng v\u1ed9i v\u00e0ng, c\u1ed1 g\u1eafng ho\u00e0n th\u00e0nh c\u00e1c t\u00e1c v\u1ee5 trong th\u1eddi gian ng\u1eafn.\u00a0V\u00e0 \u0111\u00f4i khi h\u1ecd th\u1ef1c s\u1ef1 c\u1ea7n th\u00f4ng tin\u00a0<em>ngay b\u00e2y gi\u1edd<\/em>\u00a0.\u00a0Theo m\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 2015 c\u1ee7a ComScore Media Metrix:<\/p>\n<ul>\n<li>53% kh\u00e1ch truy c\u1eadp tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u1eeb b\u1ecf n\u1ebfu trang web tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng m\u1ea5t h\u01a1n 3 gi\u00e2y \u0111\u1ec3 t\u1ea3i.<\/li>\n<li>Theo Google, t\u1ed1c \u0111\u1ed9 trang l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng AdWords c\u1ee7a b\u1ea1n.<\/li>\n<li>T\u1ed1c \u0111\u1ed9 trang c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn x\u1ebfp h\u1ea1ng Trang K\u1ebft qu\u1ea3 c\u1ee7a C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm (SERP) c\u1ee7a trang web.<\/li>\n<\/ul>\n<p>\u0110i\u1ec3m m\u1ea5u ch\u1ed1t: khi b\u1ea1n &#8211; ho\u1eb7c \u0111\u1ed1i t\u00e1c ph\u00e1t tri\u1ec3n di \u0111\u1ed9ng c\u1ee7a b\u1ea1n &#8211; \u0111ang ph\u00e1t tri\u1ec3n trang web tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a m\u00e3 v\u00e0 c\u00e1c cu\u1ed9c g\u1ecdi d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch t\u00e0n nh\u1eabn.\u00a0Sau \u0111\u00f3, b\u1ea1n n\u00ean ki\u1ec3m tra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a m\u00ecnh trong \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf &#8211; v\u00ed d\u1ee5: tr\u00ean \u0111i\u1ec7n tho\u1ea1i 2 tu\u1ed5i \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi m\u1ea1ng kh\u00f4ng d\u00e2y nh\u1ecf h\u01a1n 4G.\u00a0N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 nguy c\u01a1 kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u1ea1i tr\u01b0\u1edbc khi h\u1ecd th\u1eadm ch\u00ed b\u1eaft \u0111\u1ea7u mua s\u1eafm.<\/p>\n<h2>3. L\u00c0M CTA d\u1ec5 xem v\u00e0 nh\u1ea5p<\/h2>\n<p>Trong thi\u1ebft k\u1ebf chuy\u1ec3n \u0111\u1ed5i, \u0111\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c \u0111\u01b0a kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n xu\u1ed1ng &#8216;\u0111\u01b0\u1eddng d\u1eabn h\u1ea1nh ph\u00fac&#8217; \u0111\u1ebfn m\u1ed9t chuy\u1ec3n \u0111\u1ed5i (ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111\u1ed1i v\u1edbi chuy\u1ec3n \u0111\u1ed5i).\u00a0V\u00e0 \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n c\u00f3 n\u1ed9i dung h\u1ea5p d\u1eabn, ph\u00f9 h\u1ee3p v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng, l\u1edbn (CTA).<\/p>\n<p>\u0110\u00e2y l\u00e0 ph\u1ea7n d\u01b0\u1edbi c\u1ee7a trang s\u1ea3n ph\u1ea9m tr\u00ean c\u00f9ng m\u1ed9t trang web di \u0111\u1ed9ng c\u1ee7a EddieBauer.com:<\/p>\n<p>L\u01b0u \u00fd r\u1eb1ng n\u00fat &#8216;Th\u00eam v\u00e0o t\u00fai&#8217; n\u1ed5i b\u1eadt so v\u1edbi n\u1ec1n.\u00a0N\u00f3 th\u1eadm ch\u00ed s\u1ebd l\u00e0m nh\u01b0 v\u1eady n\u1ebfu nh\u00ecn v\u00e0o m\u1ed9t ng\u00e0y n\u1eafng t\u01b0\u01a1i s\u00e1ng.\u00a0C\u0169ng l\u01b0u \u00fd r\u1eb1ng c\u00e1c l\u1ef1a ch\u1ecdn &#8216;K\u00edch th\u01b0\u1edbc lo\u1ea1i&#8217; v\u00e0 &#8216;K\u00edch th\u01b0\u1edbc&#8217; l\u00e0 1 l\u1ea7n ch\u1ea1m, gi\u00fap kh\u00e1ch truy c\u1eadp th\u00eam c\u00f4ng vi\u1ec7c &#8211; v\u00e0 tr\u1ecdng t\u00e2m t\u01b0\u01a1ng t\u00e1c &#8211; b\u1eaft bu\u1ed9c ph\u1ea3i s\u1eed d\u1ee5ng b\u1ed9 ch\u1ecdn b\u1eadt l\u00ean.<\/p>\n<p>Trang n\u00e0y c\u0169ng bao g\u1ed3m t\u00f9y ch\u1ecdn &#8216;L\u01b0u v\u00e0o danh s\u00e1ch mong mu\u1ed1n&#8217;, cho ph\u00e9p kh\u00e1ch truy c\u1eadp n\u00e0y d\u1ec5 d\u00e0ng h\u01a1n &#8216;duy\u1ec7t ngay b\u00e2y gi\u1edd v\u00e0 mua sau&#8217;.<\/p>\n<h2>4. \u0110\u01a1n gi\u1ea3n h\u00f3a c\u00e1c m\u1ee5c nh\u1eadp bi\u1ec3u m\u1eabu li\u00ean h\u1ec7 c\u1ee7a b\u1ea1n<\/h2>\n<p>Thi\u1ebft k\u1ebf chuy\u1ec3n \u0111\u1ed5i t\u1ed1t, t\u1ea5t nhi\u00ean, quy \u0111\u1ecbnh r\u1eb1ng b\u1ea1n kh\u00f4ng bao g\u1ed3m b\u1ea5t k\u1ef3 tr\u01b0\u1eddng kh\u00f4ng c\u1ea7n thi\u1ebft n\u00e0o tr\u00ean bi\u1ec3u m\u1eabu li\u00ean h\u1ec7 ho\u1eb7c t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.\u00a0\u0110i\u1ec1u n\u00e0y l\u00e0 \u0111\u00fang cho c\u00e1c trang web di \u0111\u1ed9ng.\u00a0\u0110\u00f3 l\u00e0 b\u1edfi v\u00ec:<\/p>\n<ul>\n<li>M\u1ecdi m\u1ee5c nh\u1eadp \u0111\u1ec1u c\u00f3 t\u1ea3i ph\u1ee5 th\u00eam &#8211; \u0111\u01b0\u1ee3c khu\u1ebfch \u0111\u1ea1i khi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n \u0111ang chuy\u1ec3n \u0111\u1ed9ng.<\/li>\n<li>G\u00f5 v\u00e0o c\u00e1c l\u0129nh v\u1ef1c l\u00e0 th\u00eam kh\u00f3 kh\u0103n khi di chuy\u1ec3n.\u00a0Y\u00eau c\u1ea7u kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n d\u1eebng l\u1ea1i \u0111\u1ec3 nh\u1eadp s\u1ebd k\u00e9o d\u00e0i th\u1eddi gian \u0111i\u1ec1n bi\u1ec3u m\u1eabu c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<p>C\u1ea3 hai y\u1ebfu t\u1ed1 n\u00e0y l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng c\u1ee9u tr\u1ee3 h\u00ecnh th\u1ee9c.\u00a0V\u00e0 n\u1ebfu kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n bails, nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u bi\u1ebft n\u1ebfu h\u1ecd s\u1ebd bao gi\u1edd tr\u1edf l\u1ea1i.<\/p>\n<p>H\u00e3y nh\u1edb m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n cho kh\u00e1ch truy c\u1eadp giai \u0111o\u1ea1n \u0111\u1ea7u: \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u1ecba ch\u1ec9 email ho\u1eb7c m\u1ed9t s\u1ed1 m\u1ee5c nh\u1eadp cam k\u1ebft th\u1ea5p kh\u00e1c \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y vi\u1ec7c b\u1ea1n mang l\u1ea1i cho h\u1ecd th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb.\u00a0B\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 nh\u1eadn th\u00eam chi ti\u1ebft trong email ti\u1ebfp theo ho\u1eb7c c\u00e1c li\u00ean l\u1ea1c kh\u00e1c.<\/p>\n<p>Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 k\u1ebf to\u00e1n d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y S\u1ed5 tay m\u1edbi gi\u00fap m\u1ecdi th\u1ee9 tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n tr\u00ean bi\u1ec3u m\u1eabu kh\u00e1ch h\u00e0ng &#8216;Th\u1eed mi\u1ec5n ph\u00ed&#8217;;\u00a0h\u1ecd ch\u1ec9 y\u00eau c\u1ea7u m\u1ed9t email v\u00e0 m\u1eadt kh\u1ea9u.<\/p>\n<p>Tr\u00ean trang ti\u1ebfp theo, h\u1ecd n\u00f3i &#8216;\u0111\u1ec3 gi\u1eef cho th\u00f4ng tin c\u1ee7a b\u1ea1n an to\u00e0n v\u00e0 b\u1ea3o m\u1eadt&#8217;, b\u1ea1n c\u1ea7n x\u00e1c minh email c\u1ee7a m\u00ecnh.\u00a0\u0110\u00f3 l\u00e0 m\u1ed9t l\u1eddi gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng &#8211;\u00a0<em>and<\/em>\u00a0m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n<h1>4\u00a0<em>KH\u00d4NG<\/em>\u00a0thi\u1ebft k\u1ebf chuy\u1ec3n \u0111\u1ed5i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/h1>\n<p>B\u00e2y gi\u1edd ch\u00fang ta \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng g\u00ec b\u1ea1n\u00a0<em>n\u00ean l\u00e0m<\/em>\u00a0, ch\u00fang ta s\u1ebd n\u00eau b\u1eadt nh\u1eefng \u0111i\u1ec1u h\u00e0ng \u0111\u1ea7u b\u1ea1n\u00a0<em>kh\u00f4ng n\u00ean l\u00e0m<\/em>\u00a0khi t\u1ea1o tr\u1ea3i nghi\u1ec7m chuy\u1ec3n \u0111\u1ed5i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n<ol>\n<li>\n<h2>KH\u00d4NG \u00e9p bu\u1ed9c kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n nh\u1edb th\u00f4ng tin<\/h2>\n<\/li>\n<\/ol>\n<p>Tr\u01b0\u1edbc ti\u00ean, h\u00e3y \u0111\u1ec3 ch\u00fang ta cung c\u1ea5p cho b\u1ea1n m\u1ed9t b\u1ed9 nh\u1edb nhanh: nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t ch\u1ec9 ra r\u1eb1ng b\u1ed9 n\u00e3o ch\u1ec9 c\u00f3 th\u1ec3 ch\u1ee9a 4 m\u1ea9u th\u00f4ng tin t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m trong c\u00e1c c\u1eeda h\u00e0ng t\u1ea1m th\u1eddi, ho\u1eb7c &#8216;b\u1ed9 nh\u1edb l\u00e0m vi\u1ec7c&#8217; tr\u01b0\u1edbc khi n\u00f3 bi\u1ebfn m\u1ea5t.\u00a0(\u0110i\u1ec1u n\u00e0y tr\u00e1i ng\u01b0\u1ee3c v\u1edbi nghi\u00ean c\u1ee9u &#8216;b\u1ea3y, c\u1ed9ng ho\u1eb7c tr\u1eeb hai&#8217; c\u1ee7a George Miller, \u0111\u00e3 n\u00f3i v\u1edbi ch\u00fang ta v\u00e0o gi\u1eefa nh\u1eefng n\u0103m 1950).\u00a0\u0110\u1eb7c bi\u1ec7t l\u00e0 khi ch\u00fang ch\u00fang ta b\u1eadn r\u1ed9n, c\u0103ng th\u1eb3ng hay m\u1ec7t m\u1ecfi, ch\u00fang ch\u00fang ta kh\u00f4ng th\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ea7u trong \u0111\u1ea7u.<\/p>\n<p>T\u1ea1i sao ch\u00fang ta gi\u1ea3i th\u00edch \u0111i\u1ec1u n\u00e0y?\u00a0V\u00ec tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng qu\u00e1 th\u01b0\u1eddng xuy\u00ean khi\u1ebfn ch\u00fang ch\u00fang ta nh\u1edb\u00a0<em>nhi\u1ec1u<\/em>\u00a0h\u01a1n 4 m\u1ea3nh, l\u00e2u h\u01a1n 20-30 gi\u00e2y, ch\u00fang ch\u00fang ta ph\u1ea3i nh\u1eadp th\u00f4ng tin n\u00e0y tr\u00ean m\u00e0n h\u00ecnh kh\u00e1c.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn b\u1ed9 nh\u1edb ph\u1ed5 bi\u1ebfn, c\u00f9ng v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p:<\/p>\n<ul>\n<li>B\u1ed9 c\u00e2u l\u00e0m vi\u1ec7c c\u1ea5p 8 c\u1ea5p \u0111\u1ed9 \u0111\u1ecdc s\u00e1ch d\u00e0i h\u01a1n.\u00a0Vi\u1ebft c\u00e1c c\u00e2u ng\u1eafn h\u01a1n, v\u1edbi nhi\u1ec1u \u0111o\u1ea1n ng\u1eaft \u0111o\u1ea1n, v\u00e0 \u1edf c\u1ea5p \u0111\u1ed9 \u0111\u1ecdc th\u1ea5p h\u01a1n (v\u00ed d\u1ee5 nh\u01b0 c\u1ea5p l\u1edbp 5 l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn an to\u00e0n h\u01a1n).<\/li>\n<li>S\u1ed1 \u0111i\u1ec7n tho\u1ea1i l\u00e0 kh\u00f3 x\u1eed \u0111\u1ec3 sao ch\u00e9p v\u00e0 d\u00e1n v\u00e0o bi\u1ec3u m\u1eabu.\u00a0L\u01b0u kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n g\u1eb7p r\u1eafc r\u1ed1i n\u00e0y b\u1eb1ng c\u00e1ch \u0111i\u1ec1n tr\u01b0\u1edbc s\u1ed1 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong SIM c\u1ee7a \u0111i\u1ec7n tho\u1ea1i (b\u1ed9 nh\u1edb trong) tr\u1ef1c ti\u1ebfp v\u00e0o tr\u01b0\u1eddng S\u1ed1 \u0111i\u1ec7n tho\u1ea1i.<\/li>\n<li>Nh\u1eadp email ho\u1eb7c \u0111\u1ecba ch\u1ec9 \u0111\u01b0\u1eddng ph\u1ed1 th\u1ef1c s\u1ef1 c\u1ed3ng k\u1ec1nh tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.\u00a0B\u1eadt &#8216;t\u1ef1 \u0111\u1ed9ng ho\u00e0n t\u1ea5t&#8217; cho c\u00e1c m\u1ee5c nh\u1eadp bi\u1ec3u m\u1eabu \u0111\u1ec3, khi kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u nh\u1eadp \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd, \u0111\u1ecba ch\u1ec9 email v\u00e0 \u0111\u1ecba ch\u1ec9 \u0111\u01b0\u1eddng ph\u1ed1 \u0111\u01b0\u1ee3c tr\u00ecnh duy\u1ec7t s\u1ebd xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng c\u00e1c l\u1ef1a ch\u1ecdn c\u00f3 s\u1eb5n.<\/li>\n<\/ul>\n<p>\u0110\u00e2y l\u00e0 trang web di \u0111\u1ed9ng c\u00e1 nh\u00e2n c\u1ee7a ch\u00fang ta: c\u00e1c trang web di \u0111\u1ed9ng kh\u00f4ng cho ph\u00e9p \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ea5p \u0111\u1ec3 g\u1ecdi cho s\u1ed1 \u0111i\u1ec7n tho\u1ea1i li\u00ean h\u1ec7 (trong \u0111\u00f3, khi \u0111\u01b0\u1ee3c nh\u1ea5n, m\u1edf tr\u1ef1c ti\u1ebfp \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i g\u1ed1c, v\u1edbi s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u00e3 \u0111i\u1ec1n tr\u01b0\u1edbc).\u00a0Vi\u1ec7c tri\u1ec3n khai \u0111i\u1ec1u n\u00e0y th\u1eadt d\u1ec5 d\u00e0ng v\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 gi\u00fap chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n.<\/p>\n<h2>2. KH\u00d4NG &#8216;\u0110i \u0111\u1ebfn g\u1ea7n&#8217; s\u1edbm<\/h2>\n<p>Trong b\u00e1n h\u00e0ng c\u00f3 m\u1ed9t c\u00e2u n\u00f3i: &#8216;lu\u00f4n lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00f3ng c\u1eeda.&#8217;\u00a0Trong nhi\u1ec1u b\u1ed1i c\u1ea3nh mua s\u1eafm v\u1eadt l\u00fd, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 \u00fd ngh\u0129a.\u00a0Nh\u01b0ng \u0111i\u1ec3n h\u00ecnh l\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u, vi\u1ec7c \u0111\u00f3ng c\u1eeda s\u1edbm c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb v\u00e0 l\u00e0m t\u1ed5n th\u01b0\u01a1ng c\u00e1c chuy\u1ec3n \u0111\u1ed5i h\u1ea1 l\u01b0u.<\/p>\n<p>N\u1ebfu b\u1ea1n gi\u1ed1ng nh\u01b0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi b\u00e1n tr\u1ef1c tuy\u1ebfn, b\u1ea1n c\u00f3 nhi\u1ec1u ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ef1c ti\u1ebfp (c\u00f3 th\u01b0\u01a1ng hi\u1ec7u), kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 tr\u1ea3 ti\u1ec1n, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0V\u00e0 m\u1ed7i ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1c nhau.\u00a0Ghi nh\u1edb \u0111i\u1ec1u n\u00e0y cho t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh c\u1ee7a b\u1ea1n: m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n tr\u01b0\u1edbc ti\u00ean ph\u1ea3i l\u00e0\u00a0<em>b\u1eaft \u0111\u1ea7u<\/em>\u00a0m\u1ed9t m\u1ed1i quan h\u1ec7, sau \u0111\u00f3 ph\u00e1t tri\u1ec3n\u00a0m\u1ed1i quan h\u1ec7\u00a0<em>c\u00e1 nh\u00e2n v\u00e0 cam k\u1ebft<\/em>\u00a0h\u01a1n theo th\u1eddi gian v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n<p>T\u1eadn d\u1ee5ng nguy\u00ean t\u1eafc c\u00f3 \u0111i c\u00f3 l\u1ea1i: cung c\u1ea5p cho h\u1ecd th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y th\u1ee9 b\u1ea1n mu\u1ed1n \u0111\u1ed5i l\u1ea1i.\u00a0V\u00ed d\u1ee5:<\/p>\n<ul>\n<li>Y\u00eau c\u1ea7u m\u1ed9t \u0111\u1ecba ch\u1ec9 email \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y m\u1ed9t kho\u1ea3n gi\u1ea3m gi\u00e1 theo th\u1ee9 t\u1ef1 \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd.<\/li>\n<li>Y\u00eau c\u1ea7u th\u00eam th\u00f4ng tin c\u1ee5 th\u1ec3 (\u0111\u1ec3 l\u00e0m r\u00f5 c\u00e1c s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd) \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y m\u1ed9t m\u00f3n qu\u00e0 mi\u1ec5n ph\u00ed (v\u00ed d\u1ee5 nh\u01b0 m\u1ed9t th\u1ebb c\u00e0 ph\u00ea).<\/li>\n<li>Y\u00eau c\u1ea7u \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y s\u1ed1 th\u1ebb t\u00edn d\u1ee5ng ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n kh\u00e1c.<\/li>\n<\/ul>\n<p>\u0110i cho \u0111\u00f3ng qu\u00e1 s\u1edbm v\u00e0 b\u1ea1n s\u1ebd ch\u1ec9 xa l\u00e1nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.\u00a0Thay v\u00e0o \u0111\u00f3, h\u00e3y x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau &#8216;chuy\u1ec3n \u0111\u1ed5i nh\u1ecf&#8217; c\u1ee7a b\u1ea1n (h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n), sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn d\u1ecbch email v\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c s\u1ebd &#8216;gi\u1eef&#8217; b\u1ea1n nh\u1ea5p v\u00e0o &#8216;.\u00a0B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd quy\u1ebft \u0111\u1ecbnh kh\u00e1ch truy c\u1eadp c\u1ee7a m\u00ecnh mua sau \u0111\u00f3.<\/p>\n<ol start=\"3\">\n<li>\n<h2>KH\u00d4NG s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u khu v\u1ef1c m\u00e0n h\u00ecnh \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng<\/h2>\n<\/li>\n<\/ol>\n<p>\u0110\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng, kh\u00f4ng gian m\u00e0n h\u00ecnh &#8211; nh\u1eefng g\u00ec c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n g\u1ecdi l\u00e0 &#8216;k\u00edch th\u01b0\u1edbc khung nh\u00ecn&#8217; &#8211; l\u00e0 m\u1ee9c ph\u00ed b\u1ea3o hi\u1ec3m.\u00a0V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng m\u1ecdi \u0111i\u1ec3m \u1ea3nh c\u1ee7a n\u00f3 m\u1ed9t c\u00e1ch kh\u00f4n ngoan.<\/p>\n<p>B\u1ea1n ch\u1ec9 n\u00ean hi\u1ec3n th\u1ecb c\u00e1c li\u00ean k\u1ebft, n\u00fat v\u00e0 CTA \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t trong ph\u1ea7n ch\u00ednh c\u1ee7a trang.\u00a0\u0110\u1eb7t c\u00e1c t\u00f9y ch\u1ecdn \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1c trong menu &#8216;b\u00e1nh hamburger&#8217; \u1edf tr\u00ean c\u00f9ng b\u00ean tr\u00e1i ho\u1eb7c b\u00ean ph\u1ea3i.\u00a0B\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn \u0111i\u1ec1u h\u01b0\u1edbng n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t?\u00a0Xem l\u1ea1i s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n \u0111\u1ec3 xem th\u1ed1ng k\u00ea nh\u1ea5p chu\u1ed9t c\u1ee7a b\u1ea1n.<\/p>\n<p>Ngo\u00e0i ra, \u0111\u1ed3 h\u1ecda bi\u1ec3u ng\u1eef v\u00e0 c\u00e1c \u0111i\u1ec1u khi\u1ec3n kh\u00e1c ph\u1ea3i c\u00e0ng nh\u1ecf c\u00e0ng t\u1ed1t \u0111\u1ec3 t\u1eadp trung v\u00e0o n\u1ed9i dung.\u00a0Sau khi t\u1ea5t c\u1ea3, \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n mu\u1ed1n ti\u00eau th\u1ee5 v\u00e0 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n h\u1ecd nh\u1ea5p qua.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 trang web &#8211; cho m\u1ed9t lu\u1eadt s\u01b0 kinh doanh &#8211; \u0111i\u1ec1u \u0111\u00f3 l\u00e0m l\u00e3ng ph\u00ed r\u1ea5t nhi\u1ec1u kh\u00f4ng gian m\u00e0n h\u00ecnh:<\/p>\n<p>Trong khi h\u1ecd c\u00f3 tr\u00ecnh \u0111\u01a1n thu g\u1ecdn, h\u1ecd s\u1eed d\u1ee5ng 90% ch\u1ebf \u0111\u1ed9 xem m\u1eb7c \u0111\u1ecbnh c\u1ee7a h\u1ecd \u0111\u1ec3 n\u00eau r\u00f5 \u0111i\u1ec1u n\u00e0y, thay v\u00ec n\u00eau r\u00f5 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd v\u00e0 CTA r\u00f5 r\u00e0ng.\u00a0kh\u00e1ch truy c\u1eadp ph\u1ea3i cu\u1ed9n xu\u1ed1ng &#8211;\u00a0<em>xu\u1ed1ng d\u01b0\u1edbi<\/em>\u00a0&#8211; \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd.<\/p>\n<p>V\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u00e1p l\u00fd n\u1ed5i ti\u1ebfng s\u1eed d\u1ee5ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n tr\u00ean m\u00e0n h\u00ecnh c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch kh\u00f4n ngoan h\u01a1n:<\/p>\n<p>L\u01b0u \u00fd c\u00e1ch h\u1ecd n\u00eau r\u00f5 nh\u1eefng g\u00ec h\u1ecd l\u00e0m v\u00e0 cung c\u1ea5p c\u00e1c li\u00ean k\u1ebft h\u00e0nh \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1eebng khu v\u1ef1c kinh doanh c\u1ee7a h\u1ecd.\u00a0\u0110\u1ed3 h\u1ecda c\u1ee7a h\u1ecd c\u0169ng r\u1ea5t t\u1ed1i gi\u1ea3n, gi\u00fap gi\u1ea3m th\u1eddi gian t\u1ea3i trang.<\/p>\n<ol start=\"4\">\n<li>\n<h2>KH\u00d4NG l\u00e0m c\u0103ng m\u1eaft c\u1ee7a kh\u00e1ch truy c\u1eadp<\/h2>\n<\/li>\n<\/ol>\n<p>Ch\u00fang ta s\u1ebd th\u1eeba nh\u1eadn n\u00f3 &#8211; Ch\u00fang ta kh\u00f4ng c\u00f3 g\u00e0 m\u00f9a xu\u00e2n, v\u00e0 th\u1ecb l\u1ef1c c\u1ee7a ch\u00fang ta kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng g\u00ec n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0\u1ee3c (ngay c\u1ea3 v\u1edbi k\u00ednh).\u00a0Nh\u01b0ng d\u01b0\u1eddng nh\u01b0 n\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 ch\u00fang ta.\u00a0Theo m\u1ed9t b\u00e1o c\u00e1o n\u0103m 2016 c\u1ee7a Kh\u1ea3o s\u00e1t s\u1ee9c kh\u1ecfe qu\u1ed1c gia, 25,5 tri\u1ec7u ng\u01b0\u1eddi M\u1ef9 tr\u01b0\u1edfng th\u00e0nh t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o b\u1ecb m\u1ea5t th\u1ecb l\u1ef1c.\u00a0Trong s\u1ed1 25,5 tri\u1ec7u ng\u01b0\u1eddi M\u1ef9 tr\u01b0\u1edfng th\u00e0nh n\u00e0y, 15,3 tri\u1ec7u ph\u1ee5 n\u1eef v\u00e0 10,1 tri\u1ec7u ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng b\u00e1o c\u00e1o b\u1ecb m\u1ea5t th\u1ecb l\u1ef1c \u0111\u00e1ng k\u1ec3.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 g\u1ea7n 8% ng\u01b0\u1eddi M\u1ef9 c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1ec1 th\u1ecb l\u1ef1c \u0111\u00e1ng k\u1ec3.<\/p>\n<p>Ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 &#8216;m\u1eaft \u0111\u1ea1i b\u00e0ng&#8217; c\u0169ng kh\u00f4ng th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u1ecdc nhanh v\u0103n b\u1ea3n nh\u1ecf tr\u00ean m\u00e0n h\u00ecnh smartphone trong \u0111i\u1ec1u ki\u1ec7n \u00e1nh s\u00e1ng ch\u00f3i.\u00a0V\u1eady b\u1ea1n n\u00ean l\u00e0m g\u00ec?<\/p>\n<p>\u0110\u1ec3 b\u1eaft \u0111\u1ea7u, h\u00e3y l\u00e0m cho ph\u00f4ng ch\u1eef m\u1eb7c \u0111\u1ecbnh c\u1ee7a b\u1ea1n to h\u01a1n v\u00e0 t\u1ed1i h\u01a1n.\u00a0\u0110\u1ed9 t\u01b0\u01a1ng ph\u1ea3n c\u1ea7n ph\u1ea3i kh\u00e1 cao \u0111\u1ec3 c\u00e1c t\u1eeb d\u1ec5 \u0111\u1ecdc.\u00a0Nhi\u1ec1u n\u0103m tr\u01b0\u1edbc, ch\u00fang ta \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb m\u1ed9t \u0111\u1ed3ng nghi\u1ec7p v\u00e0 chuy\u00ean gia v\u1ec1 ki\u1ec3u ch\u1eef, c\u00e1c ph\u00f4ng ch\u1eef \u0111\u00f3 ph\u1ea3i c\u00f3 chi\u1ec1u cao t\u1ed1i thi\u1ec3u \u00bc inch \u0111\u1ec3 c\u00f3 \u0111\u1ed9 r\u00f5 r\u00e0ng cao nh\u1ea5t.\u00a0V\u00e0 ch\u00fang ph\u1ea3i l\u00e0 v\u0103n b\u1ea3n m\u00e0u \u0111en (ho\u1eb7c m\u00e0u x\u00e1m \u0111\u1eadm) tr\u00ean n\u1ec1n tr\u1eafng (ho\u1eb7c g\u1ea7n nh\u01b0 tr\u1eafng).\u00a0C\u00e1c takeaway ch\u00ednh: l\u00e0m cho phong c\u00e1ch ph\u00f4ng ch\u1eef c\u1ee7a b\u1ea1n r\u00f5 r\u00e0ng v\u00e0 l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n tr\u00ean 40.<\/p>\n<p>Cung c\u1ea5p cho trang web di \u0111\u1ed9ng c\u1ee7a b\u1ea1n m\u1ed9t s\u1ed1 t\u00ecnh y\u00eau<\/p>\n<p>Gi\u1edd \u0111\u00e2y, \u0111\u00e2y l\u00e0 m\u1ed9t th\u1ebf gi\u1edbi ho\u00e0n to\u00e0n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u1ee7a ch\u00fang ch\u00fang ta c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo nh\u1eefng g\u00ec l\u00e0m cho trang web tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o.\u00a0Th\u1ef1c t\u1ebf l\u00e0, kh\u00e1ch truy c\u1eadp tr\u00ean smartphone c\u1ee7a b\u1ea1n th\u01b0\u1eddng di chuy\u1ec3n, ph\u00e2n t\u00e2m v\u00e0 qu\u00e1 t\u1ea3i v\u1ec1 tinh th\u1ea7n.\u00a0(Con ng\u01b0\u1eddi ch\u00fang ta kh\u00f4ng th\u1ec3 th\u1ef1c s\u1ef1 \u0111a nhi\u1ec7m &#8211; \u0111\u00f3 l\u00e0 m\u1ed9t huy\u1ec1n tho\u1ea1i; ch\u1ec9 c\u1ea7n t\u00ecm ki\u1ebfm YouTube \u0111\u1ec3 &#8216;nh\u1eafn tin khi \u0111i b\u1ed9 kh\u00f4ng th\u00e0nh c\u00f4ng&#8217; \u0111\u1ec3 xem b\u1eb1ng ch\u1ee9ng v\u1ec1 \u0111i\u1ec1u n\u00e0y).<\/p>\n<p>V\u00ec v\u1eady, n\u1ebfu b\u1ea1n mu\u1ed1n thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 nu\u00f4i d\u01b0\u1ee1ng ch\u00fang, b\u1ea1n c\u1ea7n ph\u1ea3i KISS (gi\u1eef cho n\u00f3 \u0111\u01a1n gi\u1ea3n) &#8211; b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a b\u1ed1 c\u1ee5c cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 s\u1eed d\u1ee5ng b\u1ea3n sao ng\u1eafn h\u01a1n, d\u1ec5 \u0111\u1ecdc h\u01a1n v\u00e0 c\u00e1c n\u00fat l\u1edbn, s\u00e1ng .\u00a0V\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i gi\u1ea3m suy ngh\u0129 v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1ea3i tr\u1ecdng c\u1ee7a b\u1ea1n v\u00e0o b\u1ed9 n\u00e3o c\u1ee7a kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n.\u00a0Ch\u1ec9 b\u1eb1ng c\u00e1ch l\u00e0m nh\u01b0 v\u1eady m\u1edbi c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n xu\u1ed1ng con \u0111\u01b0\u1eddng h\u1ea1nh ph\u00fac \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ea1 l\u01b0u, cho d\u00f9 \u0111\u00f3 l\u00e0 tr\u00ean \u0111i\u1ec7n tho\u1ea1i hay m\u00e0n h\u00ecnh l\u1edbn h\u01a1n.<\/p>\n<p><strong>B\u1edfi Mark Hall<\/strong><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Smartphone \u1edf kh\u1eafp m\u1ecdi n\u01a1i, vi\u1ec7c b\u1eaft g\u1eb7p m\u1ecdi ng\u01b0\u1eddi g\u1ea7n nh\u01b0 li\u00ean t\u1ee5c c\u00fai m\u1eb7t trong di \u0111\u1ed9ng, v\u00e0 t\u1ea5t nhi\u00ean ch\u1eafc ch\u1eafn r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng trang web tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd t\u0103ng th\u00eam trong t\u01b0\u01a1ng lai. V\u00ec v\u1eady, khi ch\u00fang ta thi\u1ebft k\u1ebf chuy\u1ec3n \u0111\u1ed5i, ch\u00fang ta c\u1ea7n ph\u1ea3i l\u01b0u [&hellip;]<\/p>","protected":false},"author":4,"featured_media":4633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[],"class_list":["post-4682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4682"}],"version-history":[{"count":0,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/4633"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}