{"id":4675,"date":"2018-12-23T23:49:05","date_gmt":"2018-12-23T16:49:05","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4675"},"modified":"2020-01-06T16:02:52","modified_gmt":"2020-01-06T09:02:52","slug":"chien-luoc-digital-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-digital-marketing\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n."},"content":{"rendered":"<p>Ch\u1eafc ch\u1eafn kh\u00f4ng c\u00f3 g\u00ec b\u0103n kho\u0103n khi trong b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i, ph\u1ea7n quan tr\u1ecdng trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n l\u00e0 k\u1ef9 thu\u1eadt s\u1ed1.\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p c\u0169ng g\u1ea7n nh\u01b0 lu\u00f4n online internet &#8211; v\u00e0 b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn h\u1ecd v\u00e0 quan s\u00e1t h\u00e0nh vi c\u1ee7a h\u1ecd t\u1ea1i n\u01a1i h\u1ecd d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u1ea5t.<\/p>\n<p>Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o b\u1ea1n t\u1ea1o ra, tinh ch\u1ec9nh, v\u00e0 duy tr\u00ec m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital marketing\u00a0 hi\u1ec7u qu\u1ea3, b\u1eaft k\u1ecbp th\u1eadm ch\u00ed l\u00e0 \u0111\u00f3n \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7?.<\/p>\n<h1><strong>1.Chi\u1ebfn l\u01b0\u1ee3c digital marketing l\u00e0 g\u00ec?<\/strong><\/h1>\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/strong> l\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c h\u00e0nh \u0111\u1ed9ng s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c (c\u00e1c) m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt tr\u00ean n\u1ec1n t\u1ea3ng digital marketing.\u00a0Thu\u1eadt ng\u1eef &#8216;chi\u1ebfn l\u01b0\u1ee3c&#8217; c\u00f3 v\u1ebb \u0111\u00e1ng s\u1ee3, nh\u01b0ng vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital hi\u1ec7u qu\u1ea3 kh\u00f4ng c\u1ea7n ph\u1ea3i kh\u00f3 kh\u0103n.<\/p>\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u1ec9 l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau mong mu\u1ed1n, ho\u1eb7c nhi\u1ec1u m\u1ee5c ti\u00eau.\u00a0V\u00ed d\u1ee5: m\u1ee5c ti\u00eau bao qu\u00e1t c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 t\u1ea1o th\u00eam 25% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua trang web c\u1ee7a b\u1ea1n trong n\u0103m nay so v\u1edbi n\u0103m ngo\u00e1i.<\/p>\n<p>T\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn nhi\u1ec1u m\u1ee5c ti\u00eau v\u00e0 nhi\u1ec1u b\u1ed9 ph\u1eadn chuy\u1ec3n \u0111\u1ed9ng, nh\u01b0ng quay tr\u1edf l\u1ea1i c\u00e1ch suy ngh\u0129 \u0111\u01a1n gi\u1ea3n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n<p>M\u1eb7c d\u00f9 ch\u00fang t\u00f4i \u0111\u01a1n gi\u1ea3n h\u00f3a thu\u1eadt ng\u1eef &#8216;chi\u1ebfn l\u01b0\u1ee3c&#8217;, kh\u00f4ng nghi ng\u1edd g\u00ec c\u00f3 th\u1ec3 kh\u00f3 b\u1eaft \u0111\u1ea7u th\u1ef1c s\u1ef1 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c.\u00a0H\u00e3y xem chi\u1ebfn d\u1ecbch digital marketing tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 sau \u0111\u00f3, ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t \u0111\u1ebfn nh\u1eefng c\u00f4ng vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ec3 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c digital marketing hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong m\u00f4i tr\u01b0\u1eddng digital.<\/p>\n<h1><strong>2. Chi\u1ebfn d\u1ecbch digital marketing l\u00e0 g\u00ec?<\/strong><\/h1>\n<p>Th\u1eadt d\u1ec5 nh\u1ea7m l\u1eabn chi\u1ebfn l\u01b0\u1ee3c <strong>digital marketing<\/strong> v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch digital marketing, nh\u01b0ng \u0111\u00e2y l\u00e0 c\u00e1ch ph\u00e2n bi\u1ec7t hai kh\u00e1i ni\u1ec7m n\u00e0y.<\/p>\n<p>Nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01b0a ra,\u00a0<strong>chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/strong>\u00a0c\u1ee7a b\u1ea1n\u00a0l\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c h\u00e0nh \u0111\u1ed9ng b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing bao qu\u00e1t c\u1ee7a m\u00ecnh.\u00a0<strong>Chi\u1ebfn d\u1ecbch digital marketing <\/strong>l\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 trong chi\u1ebfn l\u01b0\u1ee3c gi\u00fap b\u1ea1n \u0111\u1eb7t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n<p>V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh ch\u1ea1y chi\u1ebfn d\u1ecbch chia s\u1ebb m\u1ed9t s\u1ed1 n\u1ed9i dung c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t tr\u00ean facebook, \u0111\u1ec3 t\u1ea1o th\u00eam kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua k\u00eanh \u0111\u00f3.\u00a0Chi\u1ebfn d\u1ecbch \u0111\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o th\u00eam kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 ngay c\u1ea3 khi m\u1ed9t chi\u1ebfn d\u1ecbch ch\u1ea1y trong m\u1ed9t v\u00e0i n\u0103m, n\u00f3 kh\u00f4ng l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c &#8211; n\u00f3 v\u1eabn l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt n\u1eb1m b\u00ean c\u1ea1nh c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c \u0111\u1ec3 h\u00ecnh th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u00e2y gi\u1edd ch\u00fang t\u00f4i \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 chi\u1ebfn d\u1ecbch marketing k\u1ef9 thu\u1eadt s\u1ed1, h\u00e3y t\u00ecm hi\u1ec3u c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7<\/p>\n<p><strong>&gt;&gt;&gt;Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-chien-luoc-marketing-dinh-huong-khach-hang\/\">Thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n<h1><strong>3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 to\u00e0n di\u1ec7n \u2013 album <\/strong><\/h1>\n<h2><strong>1) X\u00e2y d\u1ef1ng ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n personas.<\/strong><\/h2>\n<p>\u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c marketing\u00a0 n\u00e0o &#8211; ngo\u1ea1i tuy\u1ebfn ho\u1eb7c tr\u1ef1c tuy\u1ebfn &#8211; b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft b\u1ea1n \u0111ang marketing\u00a0 \u00a0\u0111\u1ebfn ai. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c digital marketing\u00a0 t\u1ed1t nh\u1ea5t \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ng\u01b0\u1eddi mua chi ti\u1ebft c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o ra ch\u00fang.<\/p>\n<p>Ng\u01b0\u1eddi mua personas \u0111\u1ea1i di\u1ec7n cho (c\u00e1c) kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t v\u00e0 ph\u1ecfng v\u1ea5n \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.\u00a0\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 th\u00f4ng tin n\u00e0y ph\u1ea3i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o c\u00f3 th\u1ec3, v\u00ec vi\u1ec7c \u0111\u01b0a ra c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u1ec1 kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing\u00a0 c\u1ee7a b\u1ea1n \u0111i sai h\u01b0\u1edbng.<\/p>\n<p>\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh tr\u00f2n v\u1ec1 c\u00e1 t\u00ednh c\u1ee7a b\u1ea1n, nh\u00f3m nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n n\u00ean bao g\u1ed3m m\u1ed9t h\u1ed7n h\u1ee3p c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00ean ngo\u00e0i c\u01a1 s\u1edf d\u1eef li\u1ec7u danh b\u1ea1 c\u1ee7a b\u1ea1n, nh\u1eefng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<p>Nh\u01b0ng lo\u1ea1i th\u00f4ng tin n\u00e0o b\u1ea1n n\u00ean thu th\u1eadp cho (c\u00e1c) ng\u01b0\u1eddi mua c\u1ee7a ri\u00eang b\u1ea1n \u0111\u1ec3 th\u00f4ng b\u00e1o cho chi\u1ebfn l\u01b0\u1ee3c digital marketing\u00a0 c\u1ee7a b\u1ea1n?\u00a0\u0110i\u1ec1u \u0111\u00f3 t\u00f9y thu\u1ed9c v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o vi\u1ec7c b\u1ea1n l\u00e0 B2B hay B2C hay s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 chi ph\u00ed cao hay chi ph\u00ed th\u1ea5p.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u, nh\u01b0ng b\u1ea1n s\u1ebd mu\u1ed1n tinh ch\u1ec9nh ch\u00fang, t\u00f9y thu\u1ed9c v\u00e0o doanh nghi\u1ec7p c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n<h3><strong>Th\u00f4ng tin \u0111\u1ecbnh l\u01b0\u1ee3ng (ho\u1eb7c nh\u00e2n kh\u1ea9u h\u1ecdc)<\/strong><\/h3>\n<ul>\n<li><strong>V\u1ecb tr\u00ed.\u00a0<\/strong>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng\u00a0c\u00e1c\u00a0c\u00f4ng c\u1ee5\u00a0ph\u00e2n t\u00edch trang web\u00a0nh\u01b0 Google Analytics \u0111\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/li>\n<li><strong>Tu\u1ed5i t\u00e1c.\u00a0<\/strong>T\u00f9y thu\u1ed9c v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 th\u1ec3 kh\u00f4ng li\u00ean quan.\u00a0T\u1ed1t nh\u1ea5t l\u00e0 thu th\u1eadp d\u1eef li\u1ec7u n\u00e0y b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng trong c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Thu nh\u1eadp.\u00a0<\/strong>T\u1ed1t nh\u1ea5t l\u00e0 thu th\u1eadp th\u00f4ng tin nh\u1ea1y c\u1ea3m nh\u01b0 thu nh\u1eadp c\u00e1 nh\u00e2n trong c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n nghi\u00ean c\u1ee9u c\u00e1 nh\u00e2n, v\u00ec m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng mu\u1ed1n chia s\u1ebb th\u00f4ng tin \u0111\u00f3 th\u00f4ng qua bi\u1ec3u m\u1eabu tr\u1ef1c tuy\u1ebfn.<\/li>\n<li><strong>Ch\u1ee9c v\u1ee5.\u00a0<\/strong>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t \u00fd t\u01b0\u1edfng th\u00f4 t\u1eeb c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, v\u00e0 c\u00f3 li\u00ean quan nh\u1ea5t cho c\u00e1c c\u00f4ng ty B2B.<\/li>\n<\/ul>\n<h3><strong>Th\u00f4ng tin \u0111\u1ecbnh t\u00ednh (ho\u1eb7c t\u00e2m l\u00fd h\u1ecdc)<\/strong><\/h3>\n<ul>\n<li><strong>Nh\u1eefng m\u1ee5c ti\u00eau.\u00a0<\/strong>T\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 ph\u1ee5c v\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t v\u1ec1 nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 persona c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.\u00a0Tuy nhi\u00ean, t\u1ed1t nh\u1ea5t l\u00e0 n\u00ean c\u1ee7ng c\u1ed1 c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng n\u1ed9i b\u1ed9 v\u00e0 \u0111\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Th\u00e1ch th\u1ee9c.\u00a0<\/strong>M\u1ed9t l\u1ea7n n\u1eefa, n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebft \u00fd ki\u1ebfn v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 chung m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/li>\n<li><strong>Th\u00f3i quen v\u00e0 s\u1edf th\u00edch.\u00a0<\/strong>N\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\u00a0V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang, s\u1ebd h\u1eefu \u00edch khi bi\u1ebft li\u1ec7u c\u00e1c ph\u00e2n kh\u00fac kh\u00e1n gi\u1ea3 l\u1edbn c\u1ee7a b\u1ea1n c\u00f3 quan t\u00e2m \u0111\u1ebfn th\u1ec3 l\u1ef1c v\u00e0 h\u1ea1nh ph\u00fac kh\u00f4ng, v\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap th\u00f4ng b\u00e1o cho vi\u1ec7c t\u1ea1o v\u00e0 h\u1ee3p t\u00e1c n\u1ed9i dung trong t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>\u01afu ti\u00ean.\u00a0<\/strong>N\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm hi\u1ec3u \u0111i\u1ec1u g\u00ec l\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ecd li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.\u00a0V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m B2B, bi\u1ebft r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n coi tr\u1ecdng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng qua m\u1ed9t m\u1ee9c gi\u00e1 c\u1ea1nh tranh l\u00e0 th\u00f4ng tin r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb.<\/li>\n<\/ul>\n<p>Nh\u1eadn th\u00f4ng tin n\u00e0y v\u00e0 t\u1ea1o m\u1ed9t ho\u1eb7c nhi\u1ec1u s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u01b0\u1ee3c l\u00e0m tr\u00f2n, nh\u01b0 Marketing Molly b\u00ean d\u01b0\u1edbi v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u00fang l\u00e0 c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c digital marketing\u00a0 c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho startups v\u00e0 SMEs<\/a><\/strong><\/p>\n<h2><strong>2) X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 digital marketing\u00a0 b\u1ea1n s\u1ebd c\u1ea7n<\/strong><\/h2>\n<p><strong>M\u1ee5c ti\u00eau marketing<\/strong> c\u1ee7a b\u1ea1n\u00a0ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c g\u1eafn l\u1ea1i v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n c\u1ee7a doanh nghi\u1ec7p.\u00a0V\u00ed d\u1ee5: n\u1ebfu m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n l\u00e0 t\u0103ng doanh thu tr\u1ef1c tuy\u1ebfn th\u00eam 20%, th\u00ec m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 nh\u00e0 marketing\u00a0 \u00a0c\u00f3 th\u1ec3 t\u1ea1o th\u00eam 50% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua trang web so v\u1edbi n\u0103m ngo\u00e1i \u0111\u1ec3 \u0111\u00f3ng g\u00f3p cho th\u00e0nh c\u00f4ng \u0111\u00f3.<\/p>\n<p>D\u00f9 m\u1ee5c ti\u00eau bao qu\u00e1t c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch \u0111o l\u01b0\u1eddng n\u00f3 v\u00e0 quan tr\u1ecdng h\u01a1n, th\u1ef1c s\u1ef1 c\u00f3\u00a0th\u1ec3\u00a0\u0111o l\u01b0\u1eddng n\u00f3 (v\u00ed d\u1ee5, c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 digital marketing\u00a0 ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u1ef1c hi\u1ec7n).\u00a0C\u00e1ch b\u1ea1n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd kh\u00e1c nhau \u0111\u1ed1i v\u1edbi t\u1eebng doanh nghi\u1ec7p v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 v\u1eady, v\u00ec \u0111\u00f3 l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh T\u01b0\u01a1ng lai.<\/p>\n<h2><strong>3) \u0110\u00e1nh gi\u00e1 c\u00e1c k\u00eanh v\u00e0 t\u00e0i s\u1ea3n digital marketing\u00a0 hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n<\/strong><\/h2>\n<p>Khi xem x\u00e9t c\u00e1c k\u00eanh digital marketing\u00a0 ho\u1eb7c t\u00e0i s\u1ea3n s\u1eb5n c\u00f3 c\u1ee7a b\u1ea1n \u0111\u1ec3 k\u1ebft h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n, b\u1ea1n n\u00ean xem x\u00e9t b\u1ee9c tranh l\u1edbn h\u01a1n \u0111\u1ec3 tr\u00e1nh b\u1ecb cho\u00e1ng ng\u1ee3p.\u00a0Khung ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu, ki\u1ebfm \u0111\u01b0\u1ee3c v\u00e0 tr\u1ea3 ti\u1ec1n gi\u00fap ph\u00e2n lo\u1ea1i &#8216;xe&#8217;, t\u00e0i s\u1ea3n ho\u1eb7c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng.<\/p>\n<h3><strong>S\u1edf h\u1eefu ph\u01b0\u01a1ng ti\u1ec7n<\/strong><\/h3>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1edf h\u1eefu &#8211; cho d\u00f9 \u0111\u00f3 l\u00e0 trang web, h\u1ed3 s\u01a1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, n\u1ed9i dung blog ho\u1eb7c h\u00ecnh \u1ea3nh, k\u00eanh s\u1edf h\u1eefu l\u00e0 nh\u1eefng th\u1ee9 m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t s\u1ed1 n\u1ed9i dung ngo\u00e0i trang web m\u00e0 b\u1ea1n s\u1edf h\u1eefu, nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef tr\u00ean trang web c\u1ee7a b\u1ea1n, v\u00ed d\u1ee5 nh\u01b0 blog b\u1ea1n xu\u1ea5t b\u1ea3n tr\u00ean Ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n<h2><strong>Earned Media<\/strong><\/h2>\n<p>R\u1ea5t \u0111\u01a1n gi\u1ea3n, Earned media \u0111\u1ec1 c\u1eadp \u0111\u1ebfn hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o b\u1ea1n \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c th\u00f4ng qua truy\u1ec1n mi\u1ec7ng. Cho d\u00f9 \u0111\u00f3 l\u00e0 n\u1ed9i dung b\u1ea1n \u0111\u00e3 ph\u00e2n ph\u1ed1i tr\u00ean c\u00e1c trang web kh\u00e1c (v\u00ed d\u1ee5: b\u00e0i \u0111\u0103ng c\u1ee7a kh\u00e1ch), c\u00f4ng vi\u1ec7c PR b\u1ea1n \u0111\u00e3 l\u00e0m ho\u1eb7c tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ea1n \u0111\u00e3 ph\u00e2n ph\u1ed1i th\u00ec ph\u01b0\u01a1ng ti\u1ec7n ki\u1ebfm \u0111\u01b0\u1ee3c l\u00e0 nh\u1eadn d\u1ea1ng b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng b\u1eb1ng c\u00e1ch nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ec1 c\u1eadp b\u00e1o ch\u00ed, \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 b\u1edfi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, ch\u1eb3ng h\u1ea1n.<\/p>\n<h2><strong>Paid media<\/strong><\/h2>\n<p>Paid media tr\u1ea3 ti\u1ec1n l\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn k\u00eanh m\u00e0 b\u1ea1n chi ti\u00eau ti\u1ec1n v\u00e0o \u0111\u1ec3 n\u1eafm b\u1eaft s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n personas. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 Google AdWords, b\u00e0i \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 tr\u1ea3 ti\u1ec1n, qu\u1ea3ng c\u00e1o g\u1ed1c (nh\u01b0 b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 tr\u00ean c\u00e1c trang web kh\u00e1c) v\u00e0 b\u1ea5t k\u1ef3 ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o kh\u00e1c m\u00e0 b\u1ea1n tr\u1ea3 tr\u1ef1c ti\u1ebfp \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb.<\/p>\n<p>Thu th\u1eadp nh\u1eefng g\u00ec b\u1ea1n c\u00f3, v\u00e0 ph\u00e2n lo\u1ea1i t\u1eebng chi\u1ebfc xe ho\u1eb7c t\u00e0i s\u1ea3n trong m\u1ed9t b\u1ea3ng t\u00ednh, v\u00ec v\u1eady b\u1ea1n c\u00f3 m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n, ki\u1ebfm \u0111\u01b0\u1ee3c v\u00e0 tr\u1ea3 ti\u1ec1n.<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c digital marketing\u00a0 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a c\u1ea3 ba k\u00eanh, t\u1ea5t c\u1ea3 l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.\u00a0V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t\u00a0ph\u1ea7n n\u1ed9i dung \u0111\u01b0\u1ee3c\u00a0s\u1edf h\u1eefu\u00a0tr\u00ean trang \u0111\u00edch tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ea1o \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0\u0110\u1ec3 khu\u1ebfch \u0111\u1ea1i s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ea1o n\u1ed9i dung, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t n\u1ed7 l\u1ef1c th\u1ef1c s\u1ef1 \u0111\u1ec3 c\u00f3 th\u1ec3 chia s\u1ebb n\u1ed9i dung, c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111ang ph\u00e2n ph\u1ed1i n\u00f3 qua h\u1ed3 s\u01a1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd, t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang \u0111\u00edch.\u00a0\u0110\u00f3 l\u00e0\u00a0th\u00e0nh ph\u1ea7n truy\u1ec1n th\u00f4ng\u00a0ki\u1ebfm \u0111\u01b0\u1ee3c\u00a0.\u00a0\u0110\u1ec3 h\u1ed7 tr\u1ee3 th\u00e0nh c\u00f4ng c\u1ee7a n\u1ed9i dung, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u0103ng n\u1ed9i dung l\u00ean trang Facebook c\u1ee7a m\u00ecnh v\u00e0 \u0111\u00e3\u00a0tr\u1ea3 ti\u1ec1n\u00a0\u0111\u1ec3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi xem h\u01a1n trong \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u00f3 ch\u00ednh x\u00e1c l\u00e0 c\u00e1ch ba ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.\u00a0T\u1ea5t nhi\u00ean, kh\u00f4ng b\u1eaft bu\u1ed9c ph\u1ea3i s\u1eed d\u1ee5ng c\u1ea3 ba.\u00a0N\u1ebfu ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n s\u1edf h\u1eefu v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c \u0111\u1ec1u th\u00e0nh c\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o thanh to\u00e1n.\u00a0\u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c \u0111\u00e1nh gi\u00e1 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 sau \u0111\u00f3 k\u1ebft h\u1ee3p c\u00e1c k\u00eanh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing\u00a0 \u00a0k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<p>B\u00e2y gi\u1edd b\u1ea1n bi\u1ebft nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 nh\u1eefng g\u00ec \u0111\u1ec3 gi\u1eef v\u00e0 nh\u1eefng g\u00ec \u0111\u1ec3 c\u1eaft gi\u1ea3m.<\/p>\n<h2><strong>4) Ki\u1ec3m to\u00e1n v\u00e0 k\u1ebf ho\u1ea1ch own media<\/strong><\/h2>\n<p>T\u1ea1i trung t\u00e2m c\u1ee7a digital marketing\u00a0 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n, m\u00e0 kh\u00e1 nhi\u1ec1u lu\u00f4n lu\u00f4n c\u00f3 h\u00ecnh th\u1ee9c n\u1ed9i dung.\u00a0M\u1ecdi th\u00f4ng \u0111i\u1ec7p m\u00e0 ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 n\u1ed9i dung, cho d\u00f9 \u0111\u00f3 l\u00e0 trang &#8216;Gi\u1edbi thi\u1ec7u&#8217;, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, b\u00e0i \u0111\u0103ng blog, s\u00e1ch \u0111i\u1ec7n t\u1eed, infographics ho\u1eb7c b\u00e0i \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.\u00a0N\u1ed9i dung gi\u00fap chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp trang web th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi gi\u00fap n\u00e2ng cao h\u1ed3 s\u01a1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1ef1c tuy\u1ebfn &#8211; v\u00e0 khi \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u0103ng b\u1ea5t k\u1ef3 n\u1ed7 l\u1ef1c n\u00e0o b\u1ea1n c\u00f3 xung quanh l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \/ kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n.\u00a0D\u00f9 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1edf h\u1eefu \u0111\u1ec3 h\u00ecnh th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c digital marketing\u00a0 c\u1ee7a m\u00ecnh.<\/p>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing\u00a0 \u00a0k\u1ef9 thu\u1eadt s\u1ed1, b\u1ea1n c\u1ea7n quy\u1ebft \u0111\u1ecbnh n\u1ed9i dung n\u00e0o s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.\u00a0N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o th\u00eam 50% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua trang web so v\u1edbi n\u0103m ngo\u00e1i, c\u00f3 th\u1ec3 trang &#8216;Gi\u1edbi thi\u1ec7u&#8217; c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c bao g\u1ed3m trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n &#8211; tr\u1eeb khi trang \u0111\u00f3 b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3 l\u00e0 m\u00e1y t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong qu\u00e1 kh\u1ee9.<\/p>\n<p>N\u00f3 c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0 m\u1ed9t ebook gated b\u1edfi m\u1ed9t h\u00ecnh th\u1ee9c tr\u00ean trang web c\u1ee7a b\u1ea1n \u1ed5 \u0111\u0129a d\u1eabn nhi\u1ec1u h\u01a1n, v\u00e0 k\u1ebft qu\u1ea3 l\u00e0, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 b\u1ea1n mu\u1ed1n l\u00e0m nhi\u1ec1u h\u01a1n n\u1eefa.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ng\u1eafn g\u1ecdn \u0111\u1ec3 l\u00e0m theo \u0111\u1ec3 l\u00e0m vi\u1ec7c ra nh\u1eefng g\u00ec\u00a0thu\u1ed9c s\u1edf h\u1eefu\u00a0n\u1ed9i dung b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau digital marketing\u00a0 c\u1ee7a b\u1ea1n:<\/p>\n<h3><strong>Ki\u1ec3m tra n\u1ed9i dung hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n<\/strong><\/h3>\n<p>T\u1ea1o danh s\u00e1ch n\u1ed9i dung hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n v\u00e0 x\u1ebfp h\u1ea1ng t\u1eebng m\u1ee5c theo nh\u1eefng g\u00ec \u0111\u00e3 th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc \u0111\u00f3 t\u1ed1t nh\u1ea5t li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.\u00a0V\u00ed d\u1ee5: n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, h\u00e3y x\u1ebfp h\u1ea1ng ch\u00fang theo \u0111\u00f3 t\u1ea1o ra nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t trong n\u0103m qua.\u00a0\u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee5 th\u1ec3, s\u00e1ch \u0111i\u1ec7n t\u1eed ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u1ed9t trang c\u1ee5 th\u1ec3 tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111ang chuy\u1ec3n \u0111\u1ed5i t\u1ed1t.<\/p>\n<p>\u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y l\u00e0 \u0111\u1ec3 t\u00ecm ra nh\u1eefng g\u00ec hi\u1ec7n \u0111ang l\u00e0m vi\u1ec7c, v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp cho m\u00ecnh th\u00e0nh c\u00f4ng khi l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung trong t\u01b0\u01a1ng lai.<\/p>\n<h3><strong>X\u00e1c \u0111\u1ecbnh kho\u1ea3ng tr\u1ed1ng trong n\u1ed9i dung hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n<\/strong><\/h3>\n<p>D\u1ef1a tr\u00ean ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n personas, x\u00e1c \u0111\u1ecbnh b\u1ea5t k\u1ef3 kho\u1ea3ng tr\u1ed1ng n\u00e0o trong n\u1ed9i dung b\u1ea1n c\u00f3.\u00a0N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty d\u1ea1y k\u00e8m to\u00e1n v\u00e0 \u0111\u00e3 ph\u00e1t hi\u1ec7n trong nghi\u00ean c\u1ee9u kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n r\u1eb1ng m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 t\u00ecm nh\u1eefng c\u00e1ch th\u00fa v\u1ecb \u0111\u1ec3 nghi\u00ean c\u1ee9u, nh\u01b0ng b\u1ea1n kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o n\u00f3i v\u1ec1 m\u1ed1i quan t\u00e2m \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 xem .<\/p>\n<p>B\u1eb1ng c\u00e1ch xem x\u00e9t ki\u1ec3m tra n\u1ed9i dung c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 r\u1eb1ng s\u00e1ch \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef tr\u00ean m\u1ed9t lo\u1ea1i trang \u0111\u00edch nh\u1ea5t \u0111\u1ecbnh chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ef1 t\u1ed1t cho b\u1ea1n (v\u00ed d\u1ee5: t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi h\u1ed9i th\u1ea3o tr\u00ean web).\u00a0Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00f4ng ty d\u1ea1y k\u00e8m m\u00f4n to\u00e1n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00eam m\u1ed9t ebook v\u1ec1 &#8216;c\u00e1ch l\u00e0m cho vi\u1ec7c h\u1ecdc t\u1eadp th\u00fa v\u1ecb h\u01a1n&#8217; v\u1edbi k\u1ebf ho\u1ea1ch s\u00e1ng t\u1ea1o n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n<h3><strong>T\u1ea1o k\u1ebf ho\u1ea1ch t\u1ea1o n\u1ed9i dung<\/strong><\/h3>\n<p>D\u1ef1a tr\u00ean nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng kho\u1ea3ng tr\u1ed1ng b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh, h\u00e3y t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch s\u00e1ng t\u1ea1o n\u1ed9i dung ph\u00e1c th\u1ea3o n\u1ed9i dung c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.\u00a0\u0110i\u1ec1u n\u00e0y n\u00ean bao g\u1ed3m:<\/p>\n<ul>\n<li>Ch\u1ee9c v\u1ee5<\/li>\n<li>\u0111\u1ecbnh d\u1ea1ng<\/li>\n<li>M\u1ee5c ti\u00eau<\/li>\n<li>K\u00eanh qu\u1ea3ng c\u00e1o<\/li>\n<li>T\u1ea1i sao b\u1ea1n t\u1ea1o ra n\u00f3 (v\u00ed d\u1ee5: &#8220;Marketing \u00a0Molly \u0111\u1ea5u tranh \u0111\u1ec3 t\u00ecm th\u1eddi gian l\u00ean k\u1ebf ho\u1ea1ch cho n\u1ed9i dung blog c\u1ee7a c\u00f4 \u1ea5y, v\u00ec v\u1eady ch\u00fang t\u00f4i \u0111ang t\u1ea1o l\u1ecbch bi\u00ean t\u1eadp m\u1eabu&#8221;)<\/li>\n<li>M\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean (\u0111\u1ec3 gi\u00fap b\u1ea1n quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec s\u1ebd mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u nh\u1ea5t &#8220;bang cho buck c\u1ee7a b\u1ea1n&#8221;)<\/li>\n<\/ul>\n<p>\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u1ea3ng t\u00ednh \u0111\u01a1n gi\u1ea3n v\u00e0 c\u0169ng n\u00ean bao g\u1ed3m th\u00f4ng tin ng\u00e2n s\u00e1ch n\u1ebfu b\u1ea1n d\u1ef1 \u0111\u1ecbnh thu\u00ea ngo\u00e0i vi\u1ec7c t\u1ea1o n\u1ed9i dung ho\u1eb7c \u01b0\u1edbc t\u00ednh th\u1eddi gian n\u1ebfu b\u1ea1n t\u1ef1 s\u1ea3n xu\u1ea5t n\u00f3.<\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam:<a href=\"https:\/\/dtmconsulting.vn\/en\/agency-can-marketing-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\"> 4 l\u00fd do khi\u1ebfn Agency c\u1ea7n Marketing Automation \u0111\u1ec3 t\u1ed3n t\u1ea1i<\/a><\/strong><\/p>\n<h2><strong>5) Ki\u1ec3m tra v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho earned media<\/strong><\/h2>\n<p>\u0110\u00e1nh gi\u00e1 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a b\u1ea1n so v\u1edbi m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c n\u01a1i c\u1ea7n t\u1eadp trung v\u00e0o th\u1eddi gian c\u1ee7a m\u00ecnh.\u00a0Xem l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u (n\u1ebfu \u0111\u00f3 l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n) v\u00e0 x\u1ebfp h\u1ea1ng t\u1eebng ngu\u1ed3n ph\u01b0\u01a1ng ti\u1ec7n ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ebfn \u00edt hi\u1ec7u qu\u1ea3 nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u00f4ng tin n\u00e0y t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng m\u1ed9t b\u00e0i vi\u1ebft c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u00f3ng g\u00f3p cho b\u00e1o ch\u00ed ng\u00e0nh \u0111\u00e3 th\u00fac \u0111\u1ea9y r\u1ea5t nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n, do \u0111\u00f3, chuy\u1ec3n \u0111\u1ed5i n\u00e0y th\u1ef1c s\u1ef1 t\u1ed1t.\u00a0Ho\u1eb7c, b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 ra r\u1eb1ng LinkedIn l\u00e0 n\u01a1i b\u1ea1n th\u1ea5y h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y r\u1ea5t nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.\u00a0\u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t b\u1ee9c tranh v\u1ec1 nh\u1eefng g\u00ec ph\u01b0\u01a1ng ti\u1ec7n thu \u0111\u01b0\u1ee3c s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 nh\u1eefng g\u00ec s\u1ebd kh\u00f4ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed.\u00a0Tuy nhi\u00ean, n\u1ebfu c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi b\u1ea1n mu\u1ed1n th\u1eed, \u0111\u1eebng lo\u1ea1i tr\u1eeb \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 v\u00ec n\u00f3 ch\u01b0a \u0111\u01b0\u1ee3c th\u1eed v\u00e0 th\u1eed nghi\u1ec7m.<\/p>\n<h2><strong>6) Ki\u1ec3m tra v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho\u00a0Paid media<\/strong><\/h2>\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y li\u00ean quan \u0111\u1ebfn nhi\u1ec1u qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u1ef1: B\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 ph\u01b0\u01a1ng ti\u1ec7n tr\u1ea3 ti\u1ec1n hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng (v\u00ed d\u1ee5: Google AdWords, Facebook, Twitter, v.v.) \u0111\u1ec3 t\u00ecm ra nh\u1eefng g\u00ec c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 chi ti\u00eau nhi\u1ec1u ti\u1ec1n cho AdWords v\u00e0 ch\u01b0a th\u1ea5y k\u1ebft qu\u1ea3 mong mu\u1ed1n, c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u1ebfn l\u00fac tinh ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n ho\u1eb7c x\u00f3a ho\u00e0n to\u00e0n v\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00e1c c\u00f3 v\u1ebb mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.\u00a0(\u00a0Xem h\u01b0\u1edbng d\u1eabn AdWords mi\u1ec5n ph\u00ed n\u00e0y \u0111\u1ec3 bi\u1ebft th\u00eam v\u1ec1 c\u00e1ch t\u1eadn d\u1ee5ng n\u00f3 cho doanh nghi\u1ec7p\u00a0.)<\/p>\n<p>\u0110\u1ebfn cu\u1ed1i qu\u00e1 tr\u00ecnh, b\u1ea1n n\u00ean c\u00f3 \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng c\u00f3 tr\u1ea3 ti\u1ec1n n\u00e0o b\u1ea1n mu\u1ed1n ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng v\u00e0 b\u1ea1n mu\u1ed1n lo\u1ea1i b\u1ecf n\u1ec1n t\u1ea3ng n\u00e0o (n\u1ebfu c\u00f3) t\u1eeb chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n<h2><strong>7) T\u1ed5ng h\u1ee3p<\/strong><\/h2>\n<p>B\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n quy ho\u1ea1ch v\u00e0 nghi\u00ean c\u1ee9u, v\u00e0 b\u00e2y gi\u1edd b\u1ea1n c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn v\u1eefng ch\u1eafc v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 s\u1ebd t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c digital marketing\u00a0 c\u1ee7a b\u1ea1n.\u00a0\u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec b\u1ea1n n\u00ean c\u00f3 cho \u0111\u1ebfn nay:<\/p>\n<ol>\n<li>X\u00f3a (c\u00e1c) ti\u1ec3u s\u1eed c\u1ee7a (c\u00e1c) ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n<\/li>\n<li>M\u1ed9t ho\u1eb7c nhi\u1ec1u m\u1ee5c ti\u00eau marketing \u00a0c\u1ee5 th\u1ec3<\/li>\n<li>Kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c s\u1edf h\u1eefu, ki\u1ebfm \u0111\u01b0\u1ee3c v\u00e0 tr\u1ea3 ti\u1ec1n hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n<\/li>\n<li>Ki\u1ec3m tra ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c s\u1edf h\u1eefu, ki\u1ebfm \u0111\u01b0\u1ee3c v\u00e0 tr\u1ea3 ti\u1ec1n hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n<\/li>\n<li>M\u1ed9t k\u1ebf ho\u1ea1ch t\u1ea1o n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1edf h\u1eefu ho\u1eb7c danh s\u00e1ch mong mu\u1ed1n<\/li>\n<\/ol>\n<p>B\u00e2y gi\u1edd, \u0111\u00e3 \u0111\u1ebfn l\u00fac k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 l\u1ea1i v\u1edbi nhau \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t t\u00e0i li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c g\u1eafn k\u1ebft.\u00a0H\u00e3y xem x\u00e9t l\u1ea1i\u00a0<strong>chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1<\/strong>\u00a0c\u00f3 ngh\u0129a l\u00e0 g\u00ec: h\u00e0ng lo\u1ea1t h\u00e0nh \u0111\u1ed9ng s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng marketing\u00a0 \u00a0tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>Theo \u0111\u1ecbnh ngh\u0129a \u0111\u00f3, t\u00e0i li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n n\u00ean v\u1ea1ch ra h\u00e0ng lo\u1ea1t h\u00e0nh \u0111\u1ed9ng b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y.\u00a0B\u1ea3ng t\u00ednh l\u00e0 \u0111\u1ecbnh d\u1ea1ng hi\u1ec7u qu\u1ea3 &#8211; v\u00e0 v\u00ec m\u1ee5c \u0111\u00edch nh\u1ea5t qu\u00e1n, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u1ec3 l\u1eadp b\u1ea3n \u0111\u1ed3 theo khu\u00f4n kh\u1ed5 truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c s\u1edf h\u1eefu, ki\u1ebfm \u0111\u01b0\u1ee3c v\u00e0 tr\u1ea3 ti\u1ec1n m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/p>\n<p>B\u1ea1n c\u0169ng s\u1ebd c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh cho m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i h\u01a1n &#8211; th\u00f4ng th\u01b0\u1eddng, kho\u1ea3ng 12 th\u00e1ng l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u t\u1ed1t, t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.\u00a0B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 che ph\u1ee7\u00a0khi\u00a0b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n t\u1eebng h\u00e0nh \u0111\u1ed9ng.\u00a0V\u00ed d\u1ee5:<\/p>\n<ul>\n<li>V\u00e0o th\u00e1ng 1, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t blog s\u1ebd \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c m\u1ed7i tu\u1ea7n m\u1ed9t l\u1ea7n, trong c\u1ea3 n\u0103m.<\/li>\n<li>V\u00e0o th\u00e1ng 3, b\u1ea1n c\u00f3 th\u1ec3 kh\u1edfi ch\u1ea1y m\u1ed9t ebook m\u1edbi, k\u00e8m theo qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/li>\n<li>V\u00e0o th\u00e1ng 7, b\u1ea1n c\u00f3 th\u1ec3 \u0111ang chu\u1ea9n b\u1ecb cho th\u00e1ng kinh doanh l\u1edbn nh\u1ea5t c\u1ee7a m\u00ecnh &#8211; b\u1ea1n hy v\u1ecdng \u0111i\u1ec1u g\u00ec s\u1ebd quan s\u00e1t v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u1ed9i dung b\u1ea1n s\u1ea3n xu\u1ea5t \u0111\u1ec3 h\u1ed7 tr\u1ee3 n\u00f3?<\/li>\n<li>Trong th\u00e1ng 9, b\u1ea1n c\u00f3 th\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch t\u1eadp trung v\u00e0o ph\u01b0\u01a1ng ti\u1ec7n ki\u1ebfm \u0111\u01b0\u1ee3c d\u01b0\u1edbi d\u1ea1ng PR \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp b\u1ed5 sung trong th\u1eddi gian ch\u1ea1y.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y, b\u1ea1n c\u0169ng \u0111ang t\u1ea1o m\u1ed9t d\u00f2ng th\u1eddi gian c\u00f3 c\u1ea5u tr\u00fac cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap truy\u1ec1n \u0111\u1ea1t k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n cho \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a b\u1ea1n &#8211; ch\u01b0a k\u1ec3 \u0111\u1ebfn, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n lu\u00f4n kh\u1ecfe m\u1ea1nh.<\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam:<a href=\"https:\/\/dtmconsulting.vn\/en\/xu-huong-social-media-2020\/\"> Xu h\u01b0\u1edbng Social Media 2020<\/a><\/strong><\/p>\n<p><strong>Con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c digital marketing th\u00e0nh c\u00f4ng<\/strong><\/p>\n<p>T\u00e0i li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n s\u1ebd r\u1ea5t c\u00e1 nh\u00e2n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i h\u1ea7u nh\u01b0 kh\u00f4ng th\u1ec3 t\u1ea1o ra m\u1ed9t m\u1eabu chi\u1ebfn l\u01b0\u1ee3c digital marketing\u00a0 m\u1ed9t k\u00edch th\u01b0\u1edbc ph\u00f9 h\u1ee3p.\u00a0H\u00e3y nh\u1edb r\u1eb1ng, m\u1ee5c \u0111\u00edch c\u1ee7a t\u00e0i li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n l\u00e0 v\u1ea1ch ra c\u00e1c h\u00e0nh \u0111\u1ed9ng b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian &#8211; mi\u1ec5n l\u00e0 n\u00f3 truy\u1ec1n \u0111\u1ea1t \u0111i\u1ec1u \u0111\u00f3, sau \u0111\u00f3 b\u1ea1n \u0111\u00e3 \u0111\u00f3ng \u0111inh nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n v\u1ec1 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1<\/p>","protected":false},"excerpt":{"rendered":"<p>Ch\u1eafc ch\u1eafn kh\u00f4ng c\u00f3 g\u00ec b\u0103n kho\u0103n khi trong b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i, ph\u1ea7n quan tr\u1ecdng trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n l\u00e0 k\u1ef9 thu\u1eadt s\u1ed1.\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p c\u0169ng g\u1ea7n nh\u01b0 lu\u00f4n online internet &#8211; v\u00e0 b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn h\u1ecd v\u00e0 quan s\u00e1t h\u00e0nh vi c\u1ee7a h\u1ecd t\u1ea1i n\u01a1i h\u1ecd 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