{"id":4646,"date":"2018-12-21T12:08:03","date_gmt":"2018-12-21T05:08:03","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4646"},"modified":"2019-11-27T10:54:20","modified_gmt":"2019-11-27T03:54:20","slug":"lang-nghe-nguoi-dung-tren-digital-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/lang-nghe-nguoi-dung-tren-digital-marketing\/","title":{"rendered":"L\u1eafng nghe ng\u01b0\u1eddi d\u00f9ng tr\u00ean Digital Marketing"},"content":{"rendered":"

Digital marketing kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec3 thay th\u1ebf marketing truy\u1ec1n th\u1ed1ng. Thay v\u00e0o \u0111\u00f3 c\u1ea3 2 n\u00ean c\u00f9ng t\u1ed3n t\u1ea1i v\u00e0 h\u1ed7 tr\u1ee3 vai tr\u00f2 cho nhau trong su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n

\u1ede giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, marketing truy\u1ec1n th\u1ed1ng \u0111\u00f3ng vai tr\u00f2 ch\u00ednh trong vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o nhu c\u1ea7u. Khi s\u1ef1 t\u01b0\u01a1ng t\u00e1c gia t\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i h\u01a1n v\u1edbi doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u th\u00ec vai tr\u00f2 c\u1ee7a digital marketing tr\u1edf n\u00ean quan tr\u1ecdng. Vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t c\u1ee7a digital marketing l\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng v\u00e0 \u1ee7ng h\u1ed9. Ngo\u00e0i ra, v\u1edbi nh\u1eefng doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf, vai tr\u00f2 c\u1ee7a digital marketing chi\u1ebfm h\u1ea7u h\u1ebft trong c\u00e1c giai \u0111o\u1ea1n truy\u1ec1n th\u00f4ng ( t\u1eeb nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean internet \u0111\u1ebfn c\u00e1c giai \u0111o\u1ea1n t\u01b0\u01a1ng t\u00e1c, \u1ee7ng h\u1ed9 sau mua h\u00e0ng). Thay v\u00ec ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng theo c\u00e1ch truy\u1ec1n th\u1ed1ng doanh nghi\u1ec7p n\u00ean th\u1ec3 hi\u1ec7n s\u1ef1 ch\u00e2n th\u00e0nh b\u1eb1ng c\u00e1ch l\u1eafng nghe, ph\u1ea3n h\u1ed3i v\u00e0 kh\u00f4ng ng\u1eebng th\u1ef1c hi\u1ec7n nh\u1eefng cam k\u1ebft \u0111\u00e3 \u0111\u01b0a ra.<\/p>\n

\"social<\/p>\n

L\u1eafng nghe ng\u01b0\u1eddi d\u00f9ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t quy tr\u00ecnh ch\u1ee7 \u0111\u1ed9ng gi\u00e1m s\u00e1t nh\u1eefng \u0111i\u1ec1u \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00ean internet \u0111\u1eb7c bi\u1ebft tr\u00ean c\u00e1c k\u00eanh social media v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. Vi\u1ec7c l\u1eafng nghe kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1, theo d\u00f5i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n di\u1ec5n ra xung quang n\u1ed9i dung marketing, x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 qu\u1ea3n l\u00ed m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ph\u00e1t hi\u1ec7n kh\u1ee7ng ho\u1ea3ng xu\u1ea5t hi\u1ec7n. Ngo\u00e0i ra, l\u1eafng nghe c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f2n \u0111em l\u1ea1i nh\u1eefng th\u00f4ng tin, d\u1eef li\u1ec7u h\u1eefu \u00edch nh\u1ea5t l\u00e0 c\u00e1c cu\u1ed9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u00e0 \u0111\u00f4i khi ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng kh\u00f4ng n\u00f3i s\u1ef1 th\u1eadt. Th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng \u0111\u00f4i khi kh\u00f4ng th\u1ec3 b\u00e0y t\u1ecf h\u1ebft nh\u1eefng g\u00ec h\u1ecd ngh\u0129 m\u1eb7c d\u00f9 h\u1ecd mu\u1ed1n nh\u01b0 v\u1eady. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng tho\u1ea3i m\u00e1i h\u01a1n khi chia s\u1ebb, trao \u0111\u1ed5i h\u00e0ng ng\u00e0y v\u1edbi b\u1ea1n b\u00e8 v\u1edbi ng\u01b0\u1eddi kh\u00e1c khi kh\u00f4ng c\u00f3 t\u00e1c \u0111\u1ed9ng hay \u1ea3nh h\u01b0\u1edfng t\u1eeb ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n, ng\u01b0\u1eddi h\u1ecfi,\u2026<\/p>","protected":false},"excerpt":{"rendered":"

Digital marketing kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec3 thay th\u1ebf marketing truy\u1ec1n th\u1ed1ng. Thay v\u00e0o \u0111\u00f3 c\u1ea3 2 n\u00ean c\u00f9ng t\u1ed3n t\u1ea1i v\u00e0 h\u1ed7 tr\u1ee3 vai tr\u00f2 cho nhau trong su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. \u1ede giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, marketing truy\u1ec1n th\u1ed1ng \u0111\u00f3ng vai tr\u00f2 […]<\/p>","protected":false},"author":4,"featured_media":4611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[655],"class_list":["post-4646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4646"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4646\/revisions"}],"predecessor-version":[{"id":8984,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4646\/revisions\/8984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/4611"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}