{"id":4644,"date":"2018-12-21T12:03:01","date_gmt":"2018-12-21T05:03:01","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4644"},"modified":"2019-12-03T11:53:27","modified_gmt":"2019-12-03T04:53:27","slug":"quang-cao-tren-facebook-va-instagram-cai-nao-tot-hon-cho-doanh-nghiep-cua-ban","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/quang-cao-tren-facebook-va-instagram-cai-nao-tot-hon-cho-doanh-nghiep-cua-ban\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 Instagram: c\u00e1i n\u00e0o t\u1ed1t h\u01a1n cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?"},"content":{"rendered":"

C\u00e1c nh\u00e0 marketing m\u1edbi b\u1eaft \u0111\u1ea7u xem x\u00e9t tung ra m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0C\u00e1c nh\u00e0 marketing c\u00f3 kinh nghi\u1ec7m kh\u1edfi \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch social media tr\u00ean Facebook.\u00a0C\u00e1c nh\u00e0 marketing th\u00f4ng minh nghi\u00ean c\u1ee9u t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng social media v\u00e0 kh\u1edfi ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch social media t\u00edch h\u1ee3p th\u00e0nh c\u00f4ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd.<\/p>\n

B\u1ea1n \u0111i\u1ec1u bi\u1ebft truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9<\/strong>i<\/a>\u00a0l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 linh ho\u1ea1t, ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n c\u00e1c k\u00eanh kh\u00e1c \u0111\u1ec3 s\u1eed d\u1ee5ng cho c\u00e1c nh\u00e0 marketing v\u00e0 ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf.\u00a0N\u00f3 gi\u00fap ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u0103ng doanh thu, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n v\u00e0 th\u1eadm ch\u00ed, c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.\u00a0Kh\u00f4ng c\u00f3 th\u1eafc m\u1eafc, sau \u0111\u00f3, ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a ph\u01b0\u01a1ng ti\u1ec7n social media v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a h\u1ecd.<\/p>\n

Trong th\u1ef1c t\u1ebf, theo\u00a0Statista\u00a0, \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o social media \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd t\u0103ng t\u1eeb 32 t\u1ef7 \u0111\u00f4 la trong n\u0103m 2017 l\u00ean x\u1ea5p x\u1ec9\u00a048 t\u1ef7 \u0111\u00f4 v\u00e0o n\u0103m 2021. Kh\u00e1 \u1ea5n t\u01b0\u1ee3ng, ph\u1ea3i kh\u00f4ng?<\/p>\n

B\u00e2y gi\u1edd, cho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 marketing m\u1edbi hay l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n bi\u1ebft n\u1ec1n t\u1ea3ng n\u00e0o \u0111\u1ec3 kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch social media c\u1ee7a b\u1ea1n.\u00a0Sau khi t\u1ea5t c\u1ea3, qu\u1ea3ng c\u00e1o social media c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m v\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00fang qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p.<\/p>\n

>>>Xem th\u00eam: 6 xu h\u01b0\u1edbng th\u1ef1c thi Marketing cho n\u0103m 2019<\/a><\/strong><\/p>\n

    \n
  1. \n

    Facebook v\u00e0 Instagram: ch\u00fang cung c\u1ea5p cho b\u1ea1n \u0111i\u1ec1u g\u00ec?<\/strong><\/h1>\n<\/li>\n<\/ol>\n

    Trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng social media c\u00f3 hai k\u00eanh hi\u1ec7n \u0111ang c\u00f3 nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c nh\u1ea5t, c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t ROI \u0111\u00e1ng k\u1ec3: Facebook v\u00e0 Instagram.<\/p>\n

    Facebook, nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 bi\u1ebft l\u00e0 n\u00f3 l\u1edbn h\u01a1n, th\u1eadm ch\u00ed l\u00e0 l\u1edbn nh\u1ea5t.\u00a0K\u1ec3 t\u1eeb khi ra m\u1eaft v\u00e0o n\u0103m 2004, Facebook \u0111\u00e3 ph\u00e1t tri\u1ec3n r\u1ea5t nhi\u1ec1u \u0111\u1ebfn m\u1ee9c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng trung b\u00ecnh h\u00e0ng ng\u00e0y cho th\u00e1ng 6 n\u0103m 2018 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng\u00a01.47 t\u1ef7\u00a0.\u00a0M\u1eb7c d\u00f9 nhi\u1ec7m v\u1ee5 ban \u0111\u1ea7u c\u1ee7a n\u00f3 l\u00e0 gi\u00fap m\u1ecdi ng\u01b0\u1eddi gi\u1eef li\u00ean l\u1ea1c v\u1edbi b\u1ea1n b\u00e8 v\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh, ng\u00e0y nay, n\u00f3 c\u0169ng gi\u00fap c\u00e1c c\u00f4ng ty ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd th\u00f4ng qua qu\u1ea3ng c\u00e1o.<\/p>\n

    Instagram, m\u1eb7t kh\u00e1c, l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ebb h\u01a1n.\u00a0Ra m\u1eaft v\u00e0o n\u0103m 2010, Instagram l\u00e0 ng\u00f4i nh\u00e0 \u0111\u1ec3 k\u1ec3 chuy\u1ec7n tr\u1ef1c quan cho m\u1ecdi ng\u01b0\u1eddi: ngh\u1ec7 s\u0129, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, thi\u1ebfu ni\u00ean, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.\u00a0Sau khi ra m\u1eaft, n\u00f3 ngay l\u1eadp t\u1ee9c tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 v\u00e0o n\u0103m 2017, \u0111\u00e3 c\u00f3\u00a0800 tri\u1ec7u\u00a0ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

    Trong th\u1ef1c t\u1ebf, Mark Zuckerberg, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Facebook, th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a Instagram, quy\u1ebft \u0111\u1ecbnh mua n\u00f3 v\u00e0o th\u00e1ng 4 n\u0103m 2012.<\/p>\n

    B\u00e2y gi\u1edd, r\u00f5 r\u00e0ng l\u00e0 c\u1ea3 hai n\u1ec1n t\u1ea3ng \u0111\u1ec1u tuy\u1ec7t v\u1eddi cho qu\u1ea3ng c\u00e1o.\u00a0Tuy nhi\u00ean, b\u1ea1n c\u00f3 n\u00ean kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch social media c\u1ee7a m\u00ecnh tr\u00ean m\u1ed9t ho\u1eb7c c\u1ea3 hai chi\u1ebfn d\u1ecbch \u0111\u00f3 kh\u00f4ng?
    \n\"digital-marketing-bd\"<\/p>\n

    2.\u00a0Facebook v\u00e0 Instagram: S\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m.<\/strong><\/h1>\n

    B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng c\u00f3 h\u01a1n\u00a060 tri\u1ec7u\u00a0trang doanh nghi\u1ec7p tr\u00ean Facebook kh\u00f4ng?<\/p>\n

    Th\u1eadt kh\u00f4ng may, m\u1eb7c d\u00f9 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng Th\u00edch ho\u1eb7c theo d\u00f5i m\u1ed9t Trang Doanh nghi\u1ec7p c\u1ee7a FB, ch\u1ec9\u00a032%\u00a0trong s\u1ed1 h\u1ecd tham gia v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Facebook th\u01b0\u1eddng xuy\u00ean b\u1eb1ng c\u00e1ch chia s\u1ebb n\u1ed9i dung, \u0111\u1ec3 l\u1ea1i nh\u1eadn x\u00e9t v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi.<\/p>\n

    T\u00ecnh h\u00ecnh c\u00f3 v\u1ebb t\u1ed1t h\u01a1n m\u1ed9t ch\u00fat v\u1edbi Instagram.\u00a070,7%\u00a0c\u00e1c c\u00f4ng ty M\u1ef9 s\u1eed d\u1ee5ng Instagram cho m\u1ee5c \u0111\u00edch marketing.\u00a0Nhi\u1ec1u ng\u01b0\u1eddi t\u1ea1o H\u1ed3 s\u01a1 kinh doanh Instagram v\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng xuy\u00ean h\u01a1n.\u00a0H\u01a1n n\u1eefa,\u00a080%\u00a0ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i m\u1ed9t doanh nghi\u1ec7p tr\u00ean Instagram v\u00e0, nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u1edf tr\u00ean, 68% trong s\u1ed1 h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean.<\/p>\n

    Gi\u1edd \u0111\u00e2y, v\u00ec Instagram c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n, \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t xem, l\u01b0\u1ee3t chia s\u1ebb v\u00e0 nh\u1eadn x\u00e9t h\u01a1n khi \u0111\u0103ng m\u1ecdi lo\u1ea1i n\u1ed9i dung ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean Instagram thay v\u00ec tr\u00ean Facebook kh\u00f4ng?<\/p>\n

    M\u1eb7c d\u00f9 Facebook c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ea5p h\u01a1n nh\u01b0ng n\u00f3 \u0111\u1ea1t h\u01a1n\u00a08 t\u1ef7\u00a0l\u01b0\u1ee3t xem video h\u00e0ng ng\u00e0y.\u00a0Instagram, m\u1eb7t kh\u00e1c, l\u1ea1i c\u00f3 l\u1ee3i th\u1ebf v\u1edbi h\u00ecnh \u1ea3nh.\u00a0V\u00ec v\u1eady, b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o Qu\u1ea3ng c\u00e1o video tr\u00ean Facebook v\u00e0 Qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh tr\u00ean Instagram<\/p>\n

    >>> Xem th\u00eam: C\u00e1ch t\u0103ng Conversion rate ( t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) tr\u00ean c\u1ed9ng \u0111\u1ed3ng<\/a><\/strong><\/p>\n

    3.Facebook v\u00e0 Instagram: \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau.<\/strong><\/h1>\n

    Facebook c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 n\u1ec1n t\u1ea3ng social media t\u1ed1t nh\u1ea5t v\u1ec1 s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng b\u1edfi v\u00ec n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng social media l\u00e2u \u0111\u1eddi nh\u1ea5t v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u1ea5t, n\u00f3 c\u00f3 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 kh\u1ed5ng l\u1ed3 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

    Theo\u00a0nghi\u00ean c\u1ee9u\u00a0, nam gi\u1edbi v\u00e0 n\u1eef gi\u1edbi \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook.\u00a0Tuy nhi\u00ean, nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng 25-34 tu\u1ed5i.<\/p>\n

    Instagram, m\u1eb7t kh\u00e1c, c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng nh\u1ecf h\u01a1n.\u00a0Th\u1ed1ng k\u00ea\u00a0*cho th\u1ea5y m\u1eb7c d\u00f9 c\u1ea3 nam gi\u1edbi v\u00e0 n\u1eef gi\u1edbi \u0111\u1ec1u s\u1eed d\u1ee5ng Instagram, c\u1ea3 hai gi\u1edbi v\u00e0 c\u1ea3 c\u00e1c nh\u00f3m tu\u1ed5i \u0111\u1ec1u c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng.\u00a0\u0110a ph\u1ea7n ng\u01b0\u1eddi d\u00f9ng Instagram l\u00e0 t\u1eeb 18 \u0111\u1ebfn 34 tu\u1ed5i tr\u00ean c\u1ea3 2 gi\u1edbi.<\/p>\n

    V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111ang c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn ph\u1ee5 n\u1eef t\u1eeb c\u00e1c th\u1ebf h\u1ec7 tr\u1ebb h\u01a1n, \u0111\u00f3 l\u00e0 Th\u1ebf h\u1ec7 Z v\u00e0 Millennials, b\u1ea1n n\u00ean qu\u1ea3ng c\u00e1o ch\u1ee7 y\u1ebfu tr\u00ean Instagram.\u00a0N\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i, th\u00ec b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd tr\u00ean c\u1ea3 hai n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

    V\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u00f3 c\u00f3 li\u00ean quan, h\u1ecd kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u1ea3 hai n\u1ec1n t\u1ea3ng.\u00a0Tuy nhi\u00ean, b\u1ea1n c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn h\u1ecd tr\u00ean Facebook h\u01a1n l\u00e0 tr\u00ean Instagram<\/p>\n

    4.Facebook so v\u1edbi Instagram: th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng.<\/strong><\/h1>\n

    Facebook c\u00f3 kh\u00e1c bi\u1ec7t nhi\u1ec1u khi truy c\u1eadp qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng h\u01a1n l\u00e0 th\u00f4ng qua tr\u00ecnh duy\u1ec7t web tr\u00ean PC c\u1ee7a b\u1ea1n kh\u00f4ng?\u00a0Kh\u00f4ng h\u1eb3n.\u00a0S\u1ef1 kh\u00e1c bi\u1ec7t duy nh\u1ea5t l\u00e0 trong b\u1ed1 tr\u00ed v\u00e0 thi\u1ebft k\u1ebf t\u1ed5ng th\u1ec3 (sau khi t\u1ea5t c\u1ea3, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u00f3 m\u00e0n h\u00ecnh nh\u1ecf h\u01a1n nhi\u1ec1u so v\u1edbi laptop tay v\u00e0 m\u00e1y t\u00ednh).\u00a0Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra ho\u1ea1t \u0111\u1ed9ng c\u0169ng nh\u01b0 \u0111\u1ecdc v\u00e0 t\u1ea1o b\u00e0i \u0111\u0103ng c\u1ea3 qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.\u00a0Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp Messenger t\u1eeb c\u1ea3 hai thi\u1ebft b\u1ecb.\u00a0V\u00ec v\u1eady, Facebook l\u00e0 ho\u00e0n to\u00e0n t\u1ed1i \u01b0u h\u00f3a cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, laptop tay c\u0169ng nh\u01b0 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/p>\n

    Instagram, m\u1eb7t kh\u00e1c, thi\u1ebfu m\u1ed9t tr\u1ea3i nghi\u1ec7m cho m\u00e1y t\u00ednh.\u00a0N\u00f3 \u0111\u1eb7t m\u1ed9t s\u1ed1\u00a0h\u1ea1n ch\u1ebf\u00a0v\u1ec1 ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd \u0111\u0103ng nh\u1eadp th\u00f4ng qua tr\u00ecnh duy\u1ec7t Web.\u00a0V\u00ed d\u1ee5: tr\u00ean Instagram, b\u1ea1n kh\u00f4ng th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea3i l\u00ean \u1ea3nh, ch\u1ec9nh s\u1eeda c\u00e1c b\u00e0i \u0111\u0103ng hi\u1ec7n c\u00f3 ho\u1eb7c xem c\u00e1c c\u00e2u chuy\u1ec7n tr\u00ean Instagram.\u00a0N\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra ch\u1ee7 y\u1ebfu cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng \u0111\u1ec3 chia s\u1ebb nh\u1eefng kho\u1ea3nh kh\u1eafc th\u00fa v\u1ecb c\u1ee7a cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd ngay l\u1eadp t\u1ee9c.
    \n\"consumer\"<\/p>\n

    V\u00ec v\u1eady, khi b\u1ea1n mu\u1ed1n tri\u1ec3n khai chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, tr\u00ean Facebook th\u00ec b\u1ea1n s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb n\u00e0o v\u00e0 c\u00e1ch b\u1ea1n truy c\u1eadp n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c.\u00a0Nh\u01b0ng tr\u00ean\u00a0Instagram\u00a0, b\u1ea1n ph\u1ea3i l\u00e0m t\u1ea5t c\u1ea3 th\u00f4ng qua m\u1ed9t \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/p>\n

    Hi\u1ec7n t\u1ea1i, nghi\u00ean c\u1ee9u cho th\u1ea5y\u00a095,1%\u00a0t\u00e0i kho\u1ea3n ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng truy c\u1eadp Facebook th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, 31,8% th\u00f4ng qua laptop v\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 ch\u1ec9 8,8% qua m\u00e1y t\u00ednh b\u1ea3ng.\u00a0Theo nh\u01b0 Instagram, h\u1ea7u nh\u01b0 kh\u00f4ng ai truy c\u1eadp v\u00e0o n\u1ec1n t\u1ea3ng th\u00f4ng qua m\u00e1y t\u00ednh.\u00a0H\u1ea7u h\u1ebft truy c\u1eadp th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng.<\/p>\n

    \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a, n\u1ebfu b\u1ea1n mu\u1ed1n kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch social media c\u1ee7a b\u1ea1n tr\u00ean Facebook, b\u1ea1n\u00a0n\u00ean<\/em>\u00a0t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.\u00a0V\u00e0 v\u1edbi b\u1ea1n\u00a0kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c <\/em>ngo\u00e0i vi\u1ec7c l\u00e0m cho t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i \u0111\u0103ng v\u00e0 \/ ho\u1eb7c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

    >>> Xem th\u00eam: L\u00e0m th\u1ebf n\u00e0o x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 Marketing t\u1ed1t h\u01a1n?<\/a><\/strong><\/p>\n

    5.Facebook so v\u1edbi Instagram: c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o.<\/strong><\/h1>\n

    Facebook c\u00f3\u00a0ph\u1ea3i l\u00e0\u00a0m\u1ed9t n\u1ec1n t\u1ea3ng t\u1ed1t h\u01a1n \u0111\u1ec3 ti\u1ebfn h\u00e0nh truy\u1ec1n th\u00f4ng h\u01a1n Instagram kh\u00f4ng?<\/p>\n

    Khi b\u1ea1n xem\u00a0H\u01b0\u1edbng d\u1eabn Qu\u1ea3ng c\u00e1o tr\u00ean Facebook,<\/a>\u00a0b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng c\u00f3 nhi\u1ec1u lo\u1ea1i qu\u1ea3ng c\u00e1o kh\u00e1c nhau c\u00f3 s\u1eb5n tr\u00ean Facebook.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 11 lo\u1ea1i qu\u1ea3ng c\u00e1o b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn:<\/p>\n

      \n
    1. Qu\u1ea3ng c\u00e1o video: video \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t t\u1ed1i \u0111a 15 gi\u00e2y v\u1edbi ph\u1ee5 \u0111\u1ec1.<\/li>\n
    2. Qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh: h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft k\u00e8m theo th\u00f4ng \u0111i\u1ec7p thuy\u1ebft ph\u1ee5c.<\/li>\n
    3. Collections Ads: h\u00ecnh \u1ea3nh b\u00eca ho\u1eb7c video \u0111\u01b0\u1ee3c theo sau b\u1edfi m\u1ed9t v\u00e0i h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m.<\/li>\n
    4. Carousel Ads : b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb t\u1ed1i \u0111a 10 h\u00ecnh \u1ea3nh (ho\u1eb7c video) trong m\u1ed9t qu\u1ea3ng c\u00e1o, m\u1ed7i qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean k\u1ebft ri\u00eang.<\/li>\n
    5. Qu\u1ea3ng c\u00e1o tr\u00ecnh chi\u1ebfu: qu\u1ea3ng c\u00e1o gi\u1ed1ng nh\u01b0 video, s\u1eed d\u1ee5ng chuy\u1ec3n \u0111\u1ed9ng, \u00e2m thanh v\u00e0 v\u0103n b\u1ea3n \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n.<\/li>\n
    6. Tr\u1ea3i nghi\u1ec7m t\u1ee9c th\u00ec tr\u00ean Facebook \/ Qu\u1ea3ng c\u00e1o Canvas: qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng hi\u1ec3n th\u1ecb t\u1ea5t c\u1ea3 video, \u1ea3nh, b\u0103ng chuy\u1ec1n v\u00e0 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n trong m\u1ed9t qu\u1ea3ng c\u00e1o.<\/li>\n
    7. Lead Generation Ads: thu th\u1eadp th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
    8. Qu\u1ea3ng c\u00e1o phi\u1ebfu mua h\u00e0ng: cho ph\u00e9p b\u1ea1n t\u1ea1o v\u00e0 m\u1edf r\u1ed9ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 k\u1ecbp th\u1eddi cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/li>\n
    9. Qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c \/ B\u00e0i \u0111\u0103ng t\u0103ng c\u01b0\u1eddng: gi\u00fap b\u1ea1n chia s\u1ebb th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
    10. Qu\u1ea3ng c\u00e1o s\u1ef1 ki\u1ec7n: gi\u00fap b\u1ea1n qu\u1ea3ng b\u00e1 s\u1ef1 ki\u1ec7n.<\/li>\n
    11. Th\u00edch trang: c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n Th\u00edch trang Facebook c\u1ee7a b\u1ea1n.<\/li>\n<\/ol>\n

      Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, c\u00f3 nhi\u1ec1u qu\u1ea3ng c\u00e1o b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o tr\u00ean Facebook.\u00a0Tuy nhi\u00ean, m\u1eb7c d\u00f9 t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 th\u1ec3 mang l\u1ea1i cho b\u1ea1n k\u1ebft qu\u1ea3 tuy\u1ec7t v\u1eddi, nh\u01b0ng c\u00f3 m\u1ed9t v\u00e0i k\u1ebft qu\u1ea3 h\u1ea5p d\u1eabn nh\u1ea5t, cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u kh\u00f4ng gian cho s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho b\u1ea1n ROI \u0111\u00e1ng k\u1ec3:\u00a0Facebook Carousel Ads v\u00e0\u00a0Facebook Collection Ads:<\/p>\n

      V\u1eady c\u00f2n\u00a0Instagram\u00a0th\u00ec sao?\u00a0Instagram c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t l\u01b0\u1ee3ng l\u1edbn qu\u1ea3ng c\u00e1o kh\u00f4ng?<\/p>\n

      Ch\u1ec9 c\u00f3 4 lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn tr\u00ean Instagram:<\/p>\n

        \n
      1. Qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh: cho ph\u00e9p b\u1ea1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00f4ng qua h\u00ecnh \u1ea3nh.<\/li>\n
      2. Qu\u1ea3ng c\u00e1o video: c\u00f3 th\u1ec3 l\u00ean t\u1edbi 60 gi\u00e2y.<\/li>\n
      3. Carousel Ads: chuy\u1ec1n: ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 vu\u1ed1t qua t\u1ed1i \u0111a 10 h\u00ecnh \u1ea3nh ho\u1eb7c video, m\u1ed7i h\u00ecnh \u1ea3nh c\u00f3 n\u00fat CTA k\u1ebft n\u1ed1i ch\u00fang v\u1edbi trang web c\u1ee7a b\u1ea1n.<\/li>\n
      4. Stories Ads: qu\u1ea3ng c\u00e1o to\u00e0n m\u00e0n h\u00ecnh, trong \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb \u1ea3nh v\u00e0 video v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/li>\n<\/ol>\n

        Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, c\u00f3 \u00edt lo\u1ea1i qu\u1ea3ng c\u00e1o tr\u00ean Instagram h\u01a1n l\u00e0 tr\u00ean Facebook.\u00a0Tuy nhi\u00ean, Instagram c\u00f3\u00a0m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 kh\u00e1c bi\u1ec7t<\/em> cung c\u1ea5p cho ch\u00fang ta.\u00a0H\u00e3y xem x\u00e9t k\u1ef9 h\u01a1n v\u1ec1 Stories Ads tr\u00ean instagram.<\/p>\n

        B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng Stories Ads t\u1ed1t h\u01a1n Qu\u1ea3ng c\u00e1o ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u (Feed Ads) kh\u00f4ng?\u00a0M\u1ed9t\u00a0nghi\u00ean c\u1ee9u\u00a0g\u1ea7n \u0111\u00e2y\u00a0c\u1ee7a Agora Pulse \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng Stories Ads tr\u00ean Instagram c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n 23% so v\u1edbi Qu\u1ea3ng c\u00e1o ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u v\u00e0 c\u00f3 th\u00eam 78% nh\u1ea5p chu\u1ed9t.\u00a0Th\u1eadt tuy\u1ec7t ph\u1ea3i kh\u00f4ng?<\/p>\n

        Ngo\u00e0i ra, v\u00ec Stories Ads c\u00f2n cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u kh\u00f4ng gian cho s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 cho ph\u00e9p b\u1ea1n kh\u1edfi ch\u1ea1y nhi\u1ec1u lo\u1ea1i chi\u1ebfn d\u1ecbch social media kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, \u1ee9ng d\u1ee5ng, t\u1ea1o ph\u1ec5u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho nh\u1ea5p chu\u1ed9t ho\u1eb7c b\u00e1n h\u00e0ng.\u00a0V\u00ec v\u1eady, h\u1ecd l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng tr\u00ean Instagram.<\/p>\n

        B\u00e2y gi\u1edd, \u0111\u00e2y l\u00e0 c\u00e2u h\u1ecfi cu\u1ed1i c\u00f9ng: b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o n\u00e0o tr\u00ean hai n\u1ec1n t\u1ea3ng n\u00e0y?<\/p>\n

        T\u00f4i e r\u1eb1ng \u0111i\u1ec1u\u00a0\u0111\u00f3<\/em>\u00a0ph\u1ee5 thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1eb9o nh\u1ecf cho b\u1ea1n: \u0111\u1ecdc th\u00eam v\u1ec1 t\u1eebng lo\u1ea1i qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/p>\n

        >>> Xem th\u00eam: B\u1ea1n c\u00f3 ch\u1eafc m\u00ecnh \u0111ang nh\u1eafm \u0111\u00fang th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau?<\/a><\/strong><\/p>\n

        5.Facebook so v\u1edbi Instagram: chi ph\u00ed.<\/strong><\/h1>\n

        Kh\u00f4ng li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u1ec1n t\u1ea3ng, m\u1ed7i chi\u1ebfn d\u1ecbch marketing social media \u0111\u1ec1u t\u1ed1n k\u00e9m.\u00a0Qu\u1ea3ng c\u00e1o tr\u00ean Facebook\u00a0kh\u00f4ng h\u1ec1 r\u1ebb.\u00a0M\u1eb7c d\u00f9 CPC trung b\u00ecnh (gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t) ch\u1ec9 b\u1eb1ng 0,27 \u0111\u00f4 la v\u00e0 CPM (gi\u00e1 m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb) $ 7,19, c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n:<\/p>\n