{"id":4594,"date":"2018-12-21T11:29:09","date_gmt":"2018-12-21T04:29:09","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4594"},"modified":"2020-11-27T16:09:39","modified_gmt":"2020-11-27T09:09:39","slug":"xu-huong-mobile-marketing-2019","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-mobile-marketing-2019\/","title":{"rendered":"Xu h\u01b0\u1edbng mobile marketing m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1"},"content":{"rendered":"

Xu h\u01b0\u1edbng marketing k\u1ef9 thu\u1eadt s\u1ed1 2019: B\u1ea1n n\u00ean t\u00ecm c\u00e1ch t\u00edch h\u1ee3p g\u00ec trong n\u0103m t\u1edbi<\/p>\n

Khi n\u00f3i \u0111\u1ebfn c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111i tr\u01b0\u1edbc \u0111\u01b0\u1eddng cong khi \u00e1p d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng. Nh\u1eefng c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 n\u00e0y th\u01b0\u1eddng c\u00f3 l\u1ee3i cho c\u00e1c nh\u00e0 marketing. Ch\u00fang ta s\u1ebd xem x\u00e9t c\u1ea3nh quan c\u1ee7a di \u0111\u1ed9ng khi ch\u00fang ta ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn n\u0103m m\u1edbi \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u00e1nh b\u1ea1i \u0111\u01b0\u1eddng cong \u0111\u00f3. T\u00f4i s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u s\u1ebd n\u1ed5i b\u1eadt trong n\u0103m 2019 \u0111\u1ec3 ti\u1ebfp t\u1ee5c chu\u1ed7i xu h\u01b0\u1edbng m\u00e0 Dave Chaffey kh\u1edfi \u0111\u1ea7u v\u00e0o \u0111\u1ea7u th\u00e1ng n\u00e0y.<\/p>\n

1. Th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng (AR)<\/strong><\/h1>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Google v\u00e0 Apple cho th\u1ea5y c\u00e1c b\u1ea3n tr\u00ecnh di\u1ec5n AR m\u1edbi tr\u00ean iPhone 8 v\u00e0 iPhone X l\u00e0 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y AR s\u1ebd l\u00e0 tr\u00f2 ch\u01a1i n\u0103m 2019. V\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n g\u1ea7n \u0111\u00e2y nh\u1ea5t c\u1ee7a ARKit 2, Apple \u0111ang cung c\u1ea5p cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 t\u1ed5 ch\u1ee9c m\u1ed9t n\u1ec1n t\u1ea3ng c\u1ea3i ti\u1ebfn \u0111\u1ec3 t\u1ea1o c\u00e1c \u1ee9ng d\u1ee5ng AR.<\/p>\n

Tuy nhi\u00ean, c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng AR s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng ch\u1ee9c n\u0103ng c\u1ee7a n\u00f3 v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c cho doanh nghi\u1ec7p. C\u00e1c b\u1ea3n tr\u00ecnh b\u00e0y ba chi\u1ec1u v\u00e0 c\u00e1c h\u1ed9i th\u1ea3o t\u01b0\u01a1ng t\u00e1c ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ra c\u00e1c n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng.<\/p>\n

\u0110\u00e3 qua nh\u1eefng ng\u00e0y khi th\u1ef1c t\u1ebf \u1ea3o (VR) v\u00e0 c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng (AR) \u0111\u01b0\u1ee3c coi l\u00e0 d\u00e0nh cho c\u00e1c \u1ee9ng d\u1ee5ng ch\u01a1i game cao c\u1ea5p m\u00e0 th\u00f4i. Trong khi c\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 Real Strike v\u00e0 Pokemon Go ch\u1eafc ch\u1eafn cho th\u1ea5y ti\u1ec1m n\u0103ng ch\u01a1i game d\u1ef1a tr\u00ean AR, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng \u0111ang m\u1edf r\u1ed9ng trong c\u1ea3 kh\u00f4ng gian doanh nghi\u1ec7p v\u00e0 kh\u00f4ng gian c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Khu v\u1ef1c Ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 l\u00e0 m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng AR di \u0111\u1ed9ng tr\u00ean to\u00e0n c\u1ea7u – v\u1edbi d\u1ef1 ki\u1ebfn \u0111\u1ea1t 80 t\u1ef7 USD v\u00e0o cu\u1ed1i n\u0103m 2022. C\u00e1c \u1ee9ng d\u1ee5ng AR chuy\u00ean d\u1ee5ng s\u1ebd t\u0103ng g\u1ea7n g\u1ea5p ba l\u1ea7n trong kho\u1ea3ng th\u1eddi gian 2018-2022 ( 4680 tri\u1ec7u v\u00e0o n\u0103m 2022; 1570 tri\u1ec7u v\u00e0o n\u0103m 2018).<\/p>\n

V\u00e0o n\u0103m t\u1edbi, t\u1ed5ng s\u1ed1 \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean AR \/ VR s\u1ebd v\u01b0\u1ee3t qu\u00e1 5 t\u1ef7. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u00e3 hi\u1ec3u nhu c\u1ea7u mang l\u1ea1i tr\u1ea3i nghi\u1ec7m 360 \u0111\u1ed9 s\u1ed1ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i c\u00f9ng – v\u00e0 nh\u01b0 v\u1eady, h\u1ecd \u0111ang c\u1ed1 g\u1eafng k\u1ebft h\u1ee3p c\u00e1c m\u00f4-\u0111un AR trong \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/p>\n

>>> Xem th\u00eam: B\u00e1o c\u00e1o xu h\u01b0\u1edbng Internet th\u01b0\u1eddng ni\u00ean 2019<\/a><\/strong><\/p>\n

2.Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/strong><\/h1>\n

Khi ch\u00fang ta ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn nh\u1eefng b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u00ecm th\u1ea5y vi\u1ec7c s\u1eed d\u1ee5ng th\u00eam cho tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) trong m\u1ed9t lo\u1ea1t c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. AI gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n b\u1ea3o m\u1eadt h\u1ec7 th\u1ed1ng an ninh c\u1ee7a h\u1ecd trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n. C\u00f4ng ngh\u1ec7 n\u00e0y cho ph\u00e9p h\u1ecd d\u1ef1 \u0111o\u00e1n c\u00e1c l\u1ed7 h\u1ed5ng b\u1ea3o m\u1eadt tr\u01b0\u1edbc khi ch\u00fang x\u1ea3y ra. C\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u01a1i AI c\u1ea3i thi\u1ec7n an ninh xung quanh vi\u1ec7c thanh to\u00e1n.<\/p>\n

AI c\u0169ng c\u00f3 s\u1eed d\u1ee5ng trong \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. C\u00f4ng ngh\u1ec7 n\u00e0y n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng gi\u1ecdng n\u00f3i v\u00e0 d\u1ef1 \u0111o\u00e1n c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc khi b\u1ea1n th\u1ef1c hi\u1ec7n ch\u00fang tr\u00ean thi\u1ebft b\u1ecb c\u1ee7a m\u00ecnh. AI c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 cho c\u00e1c nh\u00e0 marketing tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng. C\u00f4ng ngh\u1ec7 nh\u01b0 \u201cpixel\u201d c\u1ee7a Facebook cho ph\u00e9p c\u00e1c nh\u00e0 marketing \u0111\u1ea9y c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ti\u00eau th\u1ee5, tr\u1ef1c ti\u1ebfp v\u00e0o ngu\u1ed3n c\u1ea5p tin t\u1ee9c c\u1ee7a b\u1ea1n.
\n<\/p>\n

C\u00e1c \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 h\u1ed7 tr\u1ee3 AI t\u00edch h\u1ee3p s\u1ebd tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n trong n\u0103m 2019 v\u00e0 h\u01a1n th\u1ebf n\u1eefa. C\u00e1c tr\u1ee3 l\u00fd k\u1ef9 thu\u1eadt s\u1ed1 ‘th\u00f4ng minh’ nh\u01b0 Google Assitant, Siri v\u00e0 Amazon Alexa \u0111ang ch\u1ec9 \u0111\u01b0\u1eddng – v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ‘robot’ trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y s\u1ebd gia t\u0103ng \u0111\u00e1ng k\u1ec3 trong t\u01b0\u01a1ng lai g\u1ea7n. Hi\u1ec7n t\u1ea1i, 4 trong s\u1ed1 10 nh\u00e0 kinh doanh s\u1eed d\u1ee5ng tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o v\u00e0 machine learning tinh t\u1ebf h\u01a1n \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a (ngh\u0129 v\u1ec1 c\u00e1c \u1ee9ng d\u1ee5ng mua s\u1eafm c\u00f3 h\u1ed7 tr\u1ee3 tr\u00f2 chuy\u1ec7n d\u1ef1a tr\u00ean AI, \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi mua v\u00e0 th\u1eadm ch\u00ed gi\u00fap h\u1ecd ho\u00e0n th\u00e0nh giao d\u1ecbch).<\/p>\n

M\u1ed9t y\u1ebfu t\u1ed1 l\u1edbn trong s\u1ef1 gia t\u0103ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a AI trong ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a chatbots. Theo \u01b0\u1edbc t\u00ednh, c\u00e1c \u1ee9ng d\u1ee5ng chatbot c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m m\u1ed7i n\u0103m l\u00ean \u0111\u1ebfn 7,5 t\u1ef7 \u0111\u00f4 la cho c\u00e1c doanh nghi\u1ec7p. Gi\u00e1 tr\u1ecb c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p AI tr\u00ean to\u00e0n th\u1ebf gi\u1edbi s\u1ebd v\u01b0\u1ee3t qua 1.2 ngh\u00ecn t\u1ef7 \u0111\u00f4 la trong n\u0103m 2019 – v\u00e0 ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t quang c\u1ea3nh to l\u1edbn h\u01a1n bao gi\u1edd h\u1ebft c\u1ee7a ‘\u1ee9ng d\u1ee5ng th\u00f4ng minh’. Ngay t\u1eeb vi\u1ec7c t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i, v\u0103n b\u1ea3n ti\u00ean \u0111o\u00e1n \u0111\u1ec3 nh\u1eadp v\u00e0 \u0111\u1ecbnh tuy\u1ebfn GPS d\u1ec5 d\u00e0ng h\u01a1n, \u0111\u1ec3 ph\u00e2n lo\u1ea1i email, d\u1ecbch nhanh v\u00e0 ch\u00ednh x\u00e1c c\u0169ng nh\u01b0 ph\u00e2n lo\u1ea1i email \/ \u1ea3nh – AI c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng theo v\u00f4 s\u1ed1 c\u00e1ch.<\/p>\n

>>> Xem th\u00eam: Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng s\u1ebd thay \u0111\u1ed5i trong v\u00e0 sau COVID-19 ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd<\/a><\/p>\n

3.\u1ee8ng d\u1ee5ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y (IOT)<\/strong><\/h1>\n

\u0110i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 thi\u1ebft y\u1ebfu cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng. C\u00e1c \u1ee9ng d\u1ee5ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o, h\u1ecdc m\u00e1y v\u00e0 IoT (Internet of Things) \u0111\u00f2i h\u1ecfi kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef.<\/p>\n

\"IOT\"<\/p>\n

Vi\u1ec7c th\u1ef1c thi t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u c\u00f3 li\u00ean quan n\u00e0y tr\u00ean m\u00e1y ch\u1ee7 n\u1ed9i b\u1ed9 l\u00e0 kh\u00f4ng th\u1ef1c t\u1ebf v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t chi ph\u00ed. Do \u0111\u00f3, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y cung c\u1ea5p gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 l\u01b0u tr\u1eef n\u00e0y. Ng\u01b0\u1eddi d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u0169ng kh\u00f4ng c\u00f3 dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef tr\u00ean thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng y\u00eau c\u1ea7u kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn. M\u1ed9t l\u1ea7n n\u1eefa, \u0111\u00e1m m\u00e2y cung c\u1ea5p dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef gi\u1ea3i ph\u00f3ng b\u1ed9 nh\u1edb thi\u1ebft b\u1ecb cho ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng.<\/p>\n

 <\/p>\n

T\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c chuy\u00ean gia c\u00f4ng ngh\u1ec7, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u00e3 nghe v\u1ec1 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0 c\u00e1ch n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn cu\u1ed9c s\u1ed1ng t\u1eadp th\u1ec3 c\u1ee7a ch\u00fang ta. H\u00f4m nay, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y cu\u1ed1i c\u00f9ng \u0111\u00e3 t\u00ecm th\u1ea5y v\u1ecb tr\u00ed c\u1ee7a n\u00f3 v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng. B\u00e2y gi\u1edd, ch\u00fang ta c\u00f3 th\u1ec3 mong \u0111\u1ee3i c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng m\u1ea1nh m\u1ebd tr\u1ef1c ti\u1ebfp l\u1ea5y d\u1eef li\u1ec7u t\u1eeb \u0111\u00e1m m\u00e2y v\u00e0 chi\u1ebfm kh\u00f4ng gian t\u1ed1i thi\u1ec3u trong b\u1ed9 nh\u1edb trong c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a b\u1ea1n.<\/p>\n

Google Drive, Dropbox v\u00e0 OneDrive ch\u1ec9 l\u00e0 \u0111\u1ec9nh c\u1ee7a t\u1ea3ng b\u0103ng tr\u00f4i. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Cisco cho bi\u1ebft: Tr\u00ean to\u00e0n c\u1ea7u, c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u00e1m m\u00e2y s\u1ebd th\u00fac \u0111\u1ea9y 90% t\u1ed5ng l\u01b0u l\u01b0\u1ee3ng d\u1eef li\u1ec7u di \u0111\u1ed9ng v\u00e0o n\u0103m 2019 v\u00e0 l\u01b0u l\u01b0\u1ee3ng \u0111\u00e1m m\u00e2y di \u0111\u1ed9ng s\u1ebd g\u1ea5p 11 l\u1ea7n v\u1edbi t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00e0 60%.<\/p>\n

>>> Xem th\u00eam: 3 c\u1ea5p \u0111\u1ed9 v\u1ec1 social insights tr\u00ean Digital marketing<\/a><\/strong><\/p>\n

4.Blockchain cho b\u1ea3o m\u1eadt \u1ee9ng d\u1ee5ng<\/strong><\/h1>\n

75% \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd kh\u00f4ng v\u01b0\u1ee3t qua c\u00e1c ki\u1ec3m tra b\u1ea3o m\u1eadt c\u01a1 b\u1ea3n. \u0110\u1ec3 h\u1ed7 tr\u1ee3, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a HP cho bi\u1ebft r\u1eb1ng 70,6% \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o b\u1ed9 nh\u1edb ngo\u00e0i v\u00e0 94,7% \u1ee9ng d\u1ee5ng bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ghi nh\u1eadt k\u00fd. Tin t\u1eb7c s\u1ebd c\u00f3 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c v\u1edbi xu h\u01b0\u1edbng khai th\u00e1c kho\u1ea3ng tr\u1ed1ng b\u1ea3o m\u1eadt \u0111\u00e3 bi\u1ebft trong \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 l\u1ea5y c\u1eafp th\u00f4ng tin nh\u1ea1y c\u1ea3m v\u00e0 b\u00ed m\u1eadt. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng ti\u00eau c\u1ef1c s\u1ebd ti\u1ebfp t\u1ee5c trong n\u0103m t\u1edbi.<\/p>\n

\"blockchain\"<\/p>\n

Th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i \u0111ang ng\u00e0y c\u00e0ng di \u0111\u1ed9ng, v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u1eb7t ra nh\u1eefng m\u1ed1i \u0111e d\u1ecda m\u1edbi cho an ninh c\u1ee7a c\u00f4ng ty. Nghi\u00ean c\u1ee9u c\u1ee7a Dell cho th\u1ea5y 22% nh\u00e2n vi\u00ean \u1edf c\u00e1c t\u1ed5 ch\u1ee9c quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf \u0111\u00e3 m\u1ea5t thi\u1ebft b\u1ecb l\u00e0m vi\u1ec7c do c\u00f4ng ty ph\u00e1t h\u00e0nh. \u0110\u1ed3ng th\u1eddi, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Vi\u1ec7n Ponemon cho th\u1ea5y ch\u1ec9 c\u00f3 35% cho bi\u1ebft h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng m\u1eadt kh\u1ea9u ho\u1eb7c m\u00e3 PIN \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd. Thi\u1ebft b\u1ecb do c\u00f4ng ty ph\u00e1t h\u00e0nh trong tay sai c\u00f3 th\u1ec3 g\u00e2y ra s\u1ef1 c\u1ed1 khi kh\u00f4ng c\u00f3 kh\u00f3a m\u1eadt m\u00e3i<\/p>\n

V\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111ang cho \u0103n v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u b\u00ed m\u1eadt trong \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c c\u1ee7a h\u1ecd, h\u1ecd c\u1ea7n c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt tuy\u1ec7t v\u1eddi t\u1ea1i ch\u1ed7. V\u00e0o n\u0103m 2019, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ebd ch\u00fa \u00fd h\u01a1n \u0111\u1ebfn vi\u1ec7c t\u1ea1o c\u00e1c t\u00ednh n\u0103ng b\u1ea3o m\u1eadt t\u00edch h\u1ee3p trong c\u00e1c \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng. C\u00f4ng ngh\u1ec7 ch\u00ednh cung c\u1ea5p th\u00f4ng tin an to\u00e0n v\u00e0 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi d\u00f9ng s\u1ebd l\u00e0 m\u00e3 h\u00f3a blockchain.<\/p>\n

M\u00e3 h\u00f3a c\u0169ng r\u1ea5t ph\u1ee9c t\u1ea1p v\u1edbi c\u00f4ng ngh\u1ec7 blockchain. N\u00f3 qu\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ebfn n\u1ed7i n\u00f3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng c\u00f3 kh\u00f3a gi\u1ea3i m\u00e3 \u0111\u1ec3 \u0111\u00e1nh l\u1eeba h\u1ec7 th\u1ed1ng. \u0110i\u1ec1u n\u00e0y t\u1ef1 vay cho b\u1ea5t k\u1ef3 h\u1ec7 th\u1ed1ng n\u00e0o y\u00eau c\u1ea7u c\u1ea5p quy\u1ec1n truy c\u1eadp cho nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng c\u0169ng c\u1ea7n x\u00e1c minh th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n

V\u00ed d\u1ee5: trong l\u0129nh v\u1ef1c ph\u00e1p l\u00fd v\u00e0 t\u00e0i ch\u00ednh, th\u00f4ng th\u01b0\u1eddng c\u1ea7n nhi\u1ec1u ch\u1eef k\u00fd tr\u00ean h\u1ee3p \u0111\u1ed3ng ho\u1eb7c t\u00e0i li\u1ec7u. Th\u00f4ng qua blockchain, th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ch\u1ec9nh s\u1eeda v\u00e0 truy c\u1eadp c\u00f9ng m\u1ed9t l\u00fac b\u1edfi nhi\u1ec1u b\u00ean m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 ai c\u1ea7n giao ti\u1ebfp v\u1edbi nhau. Vi\u1ec7c x\u00e1c minh duy nh\u1ea5t \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u s\u1ebd l\u00e0 ph\u00e2n t\u00edch blockchain v\u00e0 xem c\u00e1c \u0111i\u1ec1u ch\u1ec9nh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n

Nh\u1eefng g\u00ec c\u00e1c nh\u00e0 marketing c\u1ea7n ph\u1ea3i suy ngh\u0129 v\u1ec1 l\u00e0 nh\u1eefng g\u00ec c\u00e1c xu h\u01b0\u1edbng n\u00e0y c\u00f3 ngh\u0129a l\u00e0 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt ho\u1eb7c b\u1ed5 sung c\u00f3 li\u00ean quan t\u1ea1i ch\u1ed7 tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n

B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u c\u1ea7n thi\u1ebft, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y nhi\u1ec1u gi\u1ea3i ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 l\u00e0m cho c\u00e1c xu h\u01b0\u1edbng n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c. Lu\u00f4n ch\u1ee7 \u0111\u1ed9ng v\u00e0 kh\u00f4ng ph\u1ea3n \u1ee9ng.<\/p>\n

Theo\u00a0\u00a0Kag Katumba<\/p>","protected":false},"excerpt":{"rendered":"

Xu h\u01b0\u1edbng marketing k\u1ef9 thu\u1eadt s\u1ed1 2019: B\u1ea1n n\u00ean t\u00ecm c\u00e1ch t\u00edch h\u1ee3p g\u00ec trong n\u0103m t\u1edbi Khi n\u00f3i \u0111\u1ebfn c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111i tr\u01b0\u1edbc \u0111\u01b0\u1eddng cong khi \u00e1p d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng. Nh\u1eefng c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 n\u00e0y th\u01b0\u1eddng c\u00f3 l\u1ee3i cho c\u00e1c nh\u00e0 marketing. Ch\u00fang ta s\u1ebd […]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[644],"class_list":["post-4594","post","type-post","status-publish","format-standard","hentry","category-blog","category-trend","tag-chien-luoc-marketing","no-thumb"],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4594"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4594\/revisions"}],"predecessor-version":[{"id":12305,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4594\/revisions\/12305"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}