{"id":4568,"date":"2018-12-19T16:03:40","date_gmt":"2018-12-19T09:03:40","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=4568"},"modified":"2020-12-14T15:56:10","modified_gmt":"2020-12-14T08:56:10","slug":"multi-channel-cross-channel-va-omni-channel","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/multi-channel-cross-channel-va-omni-channel\/","title":{"rendered":"Multi channel, Cross channel, Omni channel v\u00e0 v\u00ed d\u1ee5 v\u1ec1 ch\u00fang"},"content":{"rendered":"<p><span style=\"color: #000000;\">B\u1ea1n c\u00f3 nh\u1edb c\u00e1i th\u1eddi m\u00e0 kh\u00e1ch h\u00e0ng ch\u1ec9 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\/doanh nghi\u1ec7p c\u1ee7a b\u1ea1n theo m\u1ed9t trong ba c\u00e1ch: g\u1ecdi \u0111i\u1ec7n, g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng v\u00e0 \u0111\u1ebfn tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng.<\/span><\/p>\n<p><span style=\"color: #000000;\">Tuy nhi\u00ean, k\u1ec3 t\u1eeb khi c\u00f3 Internet v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n t\u1ea5t c\u1ea3 \u0111i\u1ec1u \u0111\u00f3 &#8211; d\u1eabn \u0111\u1ebfn v\u00f4 s\u1ed1 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, giao ti\u1ebfp v\u00e0 thi\u1ebft b\u1ecb m\u1edbi m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\/doanh nghi\u1ec7p t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/span><\/p>\n<h2>C\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/h2>\n<p><span style=\"color: #000000;\">\u0110i\u1ec1u n\u00e0y c\u0169ng d\u1eabn \u0111\u1ebfn xu\u1ea5t hi\u1ec7n c\u00e1c thu\u1eadt ng\u1eef m\u1edbi khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch th\u1ee9c, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.\u00a0Thu\u1eadt ng\u1eef n\u00e0y t\u1eadp trung v\u00e0o <strong>c\u00e1c\u00a0lo\u1ea1i k\u00eanh m\u00e0\u00a0kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng<\/strong> t\u1ea1i \u0111i\u1ec3m ti\u1ebfp x\u00fac. N\u00f3 c\u00f3 th\u1ec3 g\u1ed3m c\u00e1c \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng, trang web, v.v. B\u1ea5t k\u1ef3 ph\u01b0\u01a1ng ph\u00e1p n\u00e0o m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\/doanh nghi\u1ec7p \u0111\u01b0\u1ee3c coi l\u00e0 k\u00eanh.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ba c\u00e1ch ti\u1ebfp c\u1eadn ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ph\u00e1t tri\u1ec3n li\u00ean quan \u0111\u1ebfn c\u00e1c k\u00eanh bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Multichannel (\u0111a k\u00eanh)<\/strong>:\u00a0N\u01a1i c\u00e1c c\u00f4ng ty cung c\u1ea5p nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Cross-channel<\/strong>: Thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c k\u00eanh kh\u00e1c nhau, qua \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p nhanh h\u01a1n, ti\u1ec7n l\u1ee3i h\u01a1n<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Omni channel<\/strong>: \u0110\u1eb7t ra mong mu\u1ed1n, y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p ph\u00e2n t\u00edch t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac \u01b0a th\u00edch, v.v.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">C\u1ea3 ba c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u1ec1u c\u00f3 l\u1ee3i \u00edch v\u00e0 th\u00e1ch th\u1ee9c ri\u00eang, nh\u01b0ng ch\u1ec9 c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p l\u00e0 l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd nh\u1ea5t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<h1><span style=\"color: #000000;\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">1. Multi-channel<\/span><\/span><\/strong><\/span><\/h1>\n<h2>\u0110\u1eb7c \u0111i\u1ec3m Multi channel l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"color: #000000;\"><strong>Tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh (multi channel)<\/strong> cung c\u1ea5p th\u00f4ng tin li\u00ean l\u1ea1c tr\u00ean nhi\u1ec1u k\u00eanh h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng, trang web, social media, email, \u1ee9ng d\u1ee5ng,\u2026 \u2014 gi\u1eefa doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p nhi\u1ec1u t\u00f9y ch\u1ecdn h\u01a1n v\u00ec ch\u00fang c\u00f3 s\u1eb5n thay v\u00ec t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec c\u00f3 \u00fd ngh\u0129a t\u1eeb nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/multichannel-marketing.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6501 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/multichannel-marketing.png\" alt=\"multichannel marketing l\u00e0 g\u00ec\" width=\"599\" height=\"380\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/multichannel-marketing.png 599w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/multichannel-marketing-300x190.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/multichannel-marketing-230x146.png 230w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/multichannel-marketing-50x32.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/multichannel-marketing-118x75.png 118w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/moi-nhat-cach-tiep-can-khach-hang-tiem-nang-tren-internet\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/a><\/strong> n\u00e0y th\u01b0\u1eddng tr\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng n\u1ed7 l\u1ef1c marketing kh\u00e1c nhau th\u00f4ng qua nhi\u1ec1u k\u00eanh: m\u1ea1ng x\u00e3 h\u1ed9i, di \u0111\u1ed9ng, n\u01a1i m\u1ed9t c\u00f4ng ty cung c\u1ea5p c\u00e1c th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i kh\u00e1c nhau cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00f9y thu\u1ed9c v\u00e0o m\u1ed7i k\u00eanh \u0111\u00f3.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>Benefits<\/strong><\/span><\/h2>\n<ul>\n<li><span style=\"color: #000000;\">Cho ph\u00e9p kh\u00e1ch h\u00e0ng giao d\u1ecbch tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau theo nh\u1eefng c\u00e1ch m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng c\u00f3<\/span><\/li>\n<li><span style=\"color: #000000;\">H\u1eefu \u00edch cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ea7u v\u00e0o c\u1ee7a c\u00e1c k\u00eanh khi doanh nghi\u1ec7p c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng nhu c\u1ea7u ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u1edbn.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\"><strong>Th\u00e1ch th\u1ee9c<\/strong><\/span><\/h2>\n<ul>\n<li><span style=\"color: #000000;\">C\u00e1c k\u00eanh, ph\u00f2ng ban trong doanh nghi\u1ec7p kh\u00f4ng trao \u0111\u1ed5i, chia s\u1ebb d\u1eef li\u1ec7u v\u1edbi nhau (v\u00ed d\u1ee5: thi\u1ebft b\u1ecb di \u0111\u1ed9ng, trong c\u1eeda h\u00e0ng).<\/span><\/li>\n<li><span style=\"color: #000000;\">\u0110i ng\u01b0\u1ee3c v\u1edbi vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ec3 giao ti\u1ebfp, k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li><span style=\"color: #000000;\">Kh\u00f4ng c\u00f3 s\u1ef1 chuy\u1ec3n ti\u1ebfp li\u1ec1n m\u1ea1ch gi\u1eefa c\u00e1c k\u00eanh(tr\u1ea3i nghi\u1ec7m \u201ckh\u00e1c nhau\u201d tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau)<\/span><\/li>\n<\/ul>\n<p><strong>Xem th\u00eam:<\/strong> <a href=\"https:\/\/dtmconsulting.vn\/en\/marketing-intelligence-system\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 Marketing<\/a><\/p>\n<h1><span style=\"color: #000000;\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2. Cross-channel<\/span><\/span><\/strong><\/span><\/h1>\n<h2>\u0110\u1eb7c \u0111i\u1ec3m Cross channel<\/h2>\n<p><span style=\"color: #000000;\">Khi so s\u00e1nh v\u1edbi\u00a0tr\u1ea3i nghi\u1ec7m <strong>M<\/strong><strong>ultichannel\u00a0, Cross-channel<\/strong> quan t\u00e2m h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. Tr\u1ea3i nghi\u1ec7m t\u1ea1i cross-channel thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c k\u00eanh kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, mang \u0111\u1ebfn <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/\" target=\"_blank\" rel=\"noopener noreferrer\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/strong> li\u1ec1n m\u1ea1ch h\u01a1n, thu\u1eadn ti\u1ec7n h\u01a1n.<\/span><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/cross-channels.png\"><img decoding=\"async\" class=\"size-full wp-image-6502 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/cross-channels.png\" alt=\"cross channels\" width=\"574\" height=\"588\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/cross-channels.png 574w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/cross-channels-293x300.png 293w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/cross-channels-143x146.png 143w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/cross-channels-50x50.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/cross-channels-73x75.png 73w\" data-sizes=\"(max-width: 574px) 100vw, 574px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 574px; --smush-placeholder-aspect-ratio: 574\/588;\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c <strong>cross-channel<\/strong> \u0111ang ho\u1ea1t \u0111\u1ed9ng s\u1ebd l\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1eb7t h\u00e0ng qu\u1ea7n \u00e1o online (qua \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng) sau khi th\u1eed tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 ng\u01b0\u1ee3c l\u1ea1i h\u1ecd th\u1eed t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 v\u1ec1 nh\u00e0 m\u1edbi \u0111\u1eb7t qua m\u1ea1ng.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>L\u1ee3i \u00edch:<\/strong><\/span><\/h2>\n<ul>\n<li><span style=\"color: #000000;\">Cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 1 nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li><span style=\"color: #000000;\">\u0110em l\u1ea1i k\u1ebft n\u1ed1i li\u00ean t\u1ee5c gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<li><span style=\"color: #000000;\">S\u1eed d\u1ee5ng c\u00e1c k\u00eanh kh\u00e1c nhau \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo \u0111\u01b0\u1eddng d\u1eabn mua h\u00e0ng.\u00a0V\u00ed d\u1ee5: kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ecdc v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, mua s\u1ea3n ph\u1ea9m tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n (\u1edf tr\u1ea1ng th\u00e1i \u0111\u00e3 \u0111\u0103ng nh\u1eadp c\u1ee7a h\u1ecd), nh\u01b0ng h\u00e3y mua n\u00f3 trong c\u1eeda h\u00e0ng.<\/span><\/li>\n<li><span style=\"color: #000000;\">Cho ph\u00e9p\u00a0m\u1ed9t s\u1ef1 t\u01b0\u01a1ng t\u00e1c li\u1ec1n m\u1ea1ch tr\u00ean c\u00e1c k\u00eanh t\u1eeb c\u00e1c doanh nghi\u1ec7p n\u01a1i qu\u1ea3ng c\u00e1o v\u00e0 giao d\u1ecbch t\u01b0\u01a1ng t\u1ef1 cho d\u00f9 ch\u00fang \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong email, tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v.v.<\/span><\/li>\n<li><span style=\"color: #000000;\">\u1ee8ng d\u1ee5ng vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a, khi c\u00e1c c\u00f4ng ty <a href=\"https:\/\/dtmconsulting.vn\/en\/thu-thap-du-lieu-trong-marketing-khai-niem-phuong-phap-ky-thuat\/\" target=\"_blank\" rel=\"noopener noreferrer\">thu th\u1eadp d\u1eef li\u1ec7u<\/a> v\u1ec1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang k\u00eanh t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng (t\u1ee9c l\u00e0, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 th\u00edch t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i h\u01a1n l\u00e0 email).<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\"><strong>Th\u00e1ch th\u1ee9c:<\/strong><\/span><\/h2>\n<ul>\n<li><span style=\"color: #000000;\">M\u1eb7c d\u00f9 c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y mang l\u1ea1i tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch h\u01a1n, nh\u01b0ng m\u1ed7i k\u00eanh l\u1ea1i c\u00f3 nh\u1eefng k\u0129 thu\u1eadt ri\u00eang<\/span><\/li>\n<\/ul>\n<hr \/>\n<p class=\"entry-title\">B\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c xem nhi\u1ec1u<\/p>\n<p class=\"entry-title\"><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/dtmconsulting.vn\/en\/5-cach-cai-thien-trai-nghiem-cua-khach-hang-nam-2019\/\">5 c\u00e1ch c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng n\u0103m 2019<\/a><\/span><\/p>\n<h1><span style=\"color: #000000;\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3. Omni-channel<\/span><\/span><\/strong><\/span><\/h1>\n<h2>\u0110\u1eb7c \u0111i\u1ec3m Omni Channel<\/h2>\n<p><span style=\"color: #000000;\">Trong m\u1ed7i tr\u1ea3i nghi\u1ec7m c\u1ee7a <strong>cross-channel<\/strong> \u1edf tr\u00ean, ta c\u00f3 th\u1ec3 t\u00edch h\u1ee3p c\u00e1c k\u00eanh kh\u00e1c nhau v\u00e0 k\u1ebft h\u1ee3p <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-customer-needs-wants-va-demand\/\" target=\"_blank\" rel=\"noopener noreferrer\">nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/strong> \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p t\u01b0\u01a1ng t\u00e1c t\u1ed1t nh\u1ea5t.\u00a0\u0110i\u1ec1u n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 mua h\u00e0ng theo c\u00e1ch h\u1ecd mu\u1ed1n.<\/span><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/omni-channel-experience.jpg\"><img decoding=\"async\" class=\"size-full wp-image-6505 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/omni-channel-experience.jpg\" alt=\"omni-channel-experience\" width=\"590\" height=\"527\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/omni-channel-experience.jpg 590w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/omni-channel-experience-300x268.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/omni-channel-experience-163x146.jpg 163w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/omni-channel-experience-50x45.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/omni-channel-experience-84x75.jpg 84w\" data-sizes=\"(max-width: 590px) 100vw, 590px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 590px; --smush-placeholder-aspect-ratio: 590\/527;\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch <strong>Omni-channel ho\u1ea1t\u00a0\u0111\u1ed9ng<\/strong>: m\u1ed9t kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m c\u1eeda h\u00e0ng, mua h\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, nh\u1eadn \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u t\u1eeb th\u01b0\u01a1ng hi\u1ec7u y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 giao d\u1ecbch mua (\u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi email sau khi mua) v\u00e0 ph\u1ea3n h\u1ed3i \u0111\u00f3 sau \u0111\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch h\u01a1n trong t\u01b0\u01a1ng lai.\u00a0C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c m\u1eabu trong s\u1ed1 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed x\u1ea3y ra s\u1ef1 s\u1ee5t gi\u1ea3m.\u00a0\u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p h\u1ecd ch\u1ee7 \u0111\u1ed9ng giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch th\u00f4ng minh, \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 ng\u0103n ch\u1eb7n t\u00ecnh tr\u1ea1ng r\u1eddi b\u1ecf c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-ban-le-omni-channel\/\">Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb Omni Channel v\u00e0 v\u00ed d\u1ee5<\/a><\/strong><\/p>\n<h2><span style=\"color: #000000;\"><strong>Benefits<\/strong><\/span><\/h2>\n<ul>\n<li><span style=\"color: #000000;\">L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m<\/span><\/li>\n<li><span style=\"color: #000000;\">Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao d\u1ef1a tr\u00ean t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li><span style=\"color: #000000;\">Cung c\u1ea5p th\u00f4ng \u0111i\u1ec7p cho kh\u00e1ch h\u00e0ng c\u00f3 li\u00ean quan v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00fang n\u01a1i, thi\u1ebft b\u1ecb ph\u00f9 h\u1ee3p (ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 tr\u1ef1c ti\u1ebfp).<\/span><\/li>\n<li><span style=\"color: #000000;\">Cung c\u1ea5p\u00a0t\u00edch h\u1ee3p th\u1ef1c s\u1ef1 -ph\u00e1 v\u1ee1 c\u00e1c r\u00e0o c\u1ea3n kinh doanh, cho ph\u00e9p chia s\u1ebb d\u1eef li\u1ec7u, m\u1ee5c ti\u00eau, v.v.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\"><strong>Th\u00e1ch th\u1ee9c:<\/strong><\/span><\/h2>\n<ul>\n<li><span style=\"color: #000000;\">C\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c v\u1ec1 ngu\u1ed3n l\u1ef1c, chi ph\u00ed cho m\u1ed9t doanh nghi\u1ec7p \u0111\u1ec3 th\u1ef1c hi\u1ec7n, nh\u01b0ng nh\u01b0\u1ee3c \u0111i\u1ec3m n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u1eafc ph\u1ee5c v\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n ho\u1eb7c c\u01a1 quan b\u00ean ngo\u00e0i.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">V\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a VA, VR v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi s\u1ed1 l\u01b0\u1ee3ng k\u00eanh s\u1eb5n c\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p v\u00e0 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng h\u01a1n trong nh\u1eefng n\u0103m t\u1edbi.\u00a0B\u00e2y gi\u1edd l\u00e0 l\u00fac doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 chuy\u1ec3n sang s\u1eed d\u1ee5ng Omni channel\u00a0\u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t v\u00e0 cung c\u1ea5p cho h\u1ecd c\u00e1c lo\u1ea1i tr\u1ea3i nghi\u1ec7m h\u1ecd mu\u1ed1n.<\/span><\/p>\n<h1>4-V\u00ed d\u1ee5<\/h1>\n<h2>V\u00ed d\u1ee5 v\u1ec1 Multi Channel<\/h2>\n<p>C\u00e1i t\u00ean \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn t\u1ea1i \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c: Apple<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12430 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store.jpg\" alt=\"C\u1eeda h\u00e0ng c\u1ee7a Apple\" width=\"800\" height=\"450\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store-133x75.jpg 133w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/p>\n<p>Apple\u00a0\u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed9c \u0111\u00e1o v\u1edbi c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u1ee7a m\u00ecnh sau khi nh\u1eadn ra r\u1eb1ng ph\u1ea7n l\u1edbn doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 th\u00f4ng qua th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\u00a0Thay v\u00ec t\u1eadp trung v\u00e0o b\u00e1n h\u00e0ng, c\u00e1c \u0111\u1ecba \u0111i\u1ec3m b\u00e1n l\u1ebb cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng n\u00e2ng cao, gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u1eafm ch\u00ecm v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Apple.\u00a0B\u1edfi v\u00ec kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u00edt \u00e1p l\u1ef1c h\u01a1n khi mua h\u00e0ng, h\u1ecd th\u01b0\u1eddng xuy\u00ean \u0111\u1ebfn c\u1eeda h\u00e0ng h\u01a1n.<\/p>\n<p>C\u00e1c c\u1eeda h\u00e0ng c\u0169ng \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t qu\u1ea3ng c\u00e1o tuy\u1ec7t v\u1eddi v\u1edbi t\u00ednh th\u1ea9m m\u1ef9 nh\u1ea5t qu\u00e1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft. Ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng v\u1ecb tr\u00ed \u0111\u00e1ng m\u01a1 \u01b0\u1edbc v\u00e0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi c\u00e1c chi ti\u1ebft ki\u1ebfn \u200b\u200btr\u00fac hi\u1ec7n \u0111\u1ea1i, n\u1ed5i b\u1eadt trong m\u1ecdi m\u00f4i tr\u01b0\u1eddng. \u0110\u1ec3 gi\u1eef m\u1ecdi ng\u01b0\u1eddi g\u1eafn b\u00f3 h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd su\u1ed1t c\u1ea3 ng\u00e0y, Apple \u0111ang b\u1ed5 sung th\u00eam c\u00e1c lu\u1ed3ng doanh thu m\u1edbi th\u00f4ng qua c\u00e1c s\u1ea9n ph\u1ea9m kh\u00e1c nh\u01b0 Apple TV + v\u00e0 Apple News +.<\/p>\n<h2>V\u00ed d\u1ee5 v\u1ec1 Cross channel<\/h2>\n<p>Casestudy: Starbucks v\u00e0 chi\u1ebfn d\u1ecbch Frappuccino Happy Hour<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12432 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/starbucks.jpg\" alt=\"Starbucks\" width=\"700\" height=\"391\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/starbucks.jpg 700w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/starbucks-300x168.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/starbucks-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/starbucks-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/starbucks-134x75.jpg 134w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/391;\" \/><\/p>\n<p>Starbucks v\u00e0 chi\u1ebfn d\u1ecbch Gi\u1edd h\u1ea1nh ph\u00fac Frappuccino (<a title=\"Frappuccino happy hour campaign\" href=\"https:\/\/www.marketwatch.com\/story\/starbucks-says-social-media-success-of-unicorn-frappuccino-sets-stage-for-frappuccino-happy-hour-2017-04-28\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Frappuccino happy hour<\/a>) c\u1ee7a h\u1ecd l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 chi\u1ebfn d\u1ecbch cross channel mang l\u1ea1i k\u1ebft qu\u1ea3. Starbucks \u0111\u00e3 c\u1eadp nh\u1eadt trang web c\u1ee7a h\u1ecd v\u00e0 ph\u00e1t h\u00e0nh m\u1ed9t qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch k\u00e9o d\u00e0i 10 ng\u00e0y. H\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh chung tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u0111\u1ec3 k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn thu\u1eadt v\u00e0 phong c\u00e1ch nh\u1eafn tin kh\u00e1c nhau m\u00e0 h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng cho n\u00f3. H\u1ecd bao g\u1ed3m c\u00e1c chi\u1ebfn thu\u1eadt kh\u00e1c nh\u01b0 m\u1ed9t tin nh\u1eafn trong \u1ee9ng d\u1ee5ng cho kh\u00e1ch h\u00e0ng khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng nh\u1eafn tin &#8220;WOOHOO&#8221; \u0111\u1ec3 t\u00ecm hi\u1ec3u xem th\u01b0\u01a1ng hi\u1ec7u c\u00f3 g\u00ec trong c\u1eeda h\u00e0ng v\u1ec1 nh\u1eefng \u0111i\u1ec1u b\u1ea5t ng\u1edd trong m\u00f9a h\u00e8 m\u00e0 h\u1ecd s\u1ebd cung c\u1ea5p.<\/p>\n<p>Starbucks ti\u1ebfp t\u1ee5c g\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p th\u01b0\u1eddng xuy\u00ean nh\u1eb1m qu\u1ea3ng c\u00e1o ch\u00e9o ch\u01b0\u01a1ng tr\u00ecnh &#8220;\u0110i\u1ec3m th\u01b0\u1edfng Starbucks c\u1ee7a t\u00f4i&#8221; \u0111\u1ec3 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n \u0111\u0103ng k\u00fd v\u00e0 s\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft n\u00e0y. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng t\u1ea1o ra b\u1ea3n s\u1eafc truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a ri\u00eang h\u1ecd cho Starbucks Frappuccino t\u1eeb s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u1eddng xuy\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Starbucks. Tuy nhi\u00ean, c\u1ea3 hai danh t\u00ednh \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 chi\u1ebfn d\u1ecbch Gi\u1edd h\u1ea1nh ph\u00fac Frappuccino m\u00e0 kh\u00f4ng ch\u1ec9 sao ch\u00e9p n\u1ed9i dung c\u1ee7a nhau.<\/p>\n<p>Tr\u1ecdng t\u00e2m \u0111\u1ec3 th\u00e0nh c\u00f4ng \u1edf \u0111\u00e2y l\u00e0 ch\u1ecdn th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u00e1ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o, gi\u1edbi h\u1ea1n th\u1eddi gian t\u1ea1o ra s\u1ef1 \u0111\u1ed9c quy\u1ec1n v\u00e0 nhu c\u1ea7u \u0111\u00f3 \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i v\u00e0 duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c k\u00eanh nh\u01b0 Starbucks \u0111\u00e3 l\u00e0m v\u1edbi h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n nh\u01b0ng n\u1ed9i dung v\u00e0 c\u01a1 ch\u1ebf ph\u00e2n ph\u1ed1i t\u00f9y ch\u1ec9nh.<\/p>\n<h2>V\u00ed d\u1ee5 v\u1ec1 Omni Channel<\/h2>\n<p>Casestudy: Disney<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12431 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/disney-land.jpg\" alt=\"Disney Land\" width=\"631\" height=\"388\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/disney-land.jpg 631w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/disney-land-300x184.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/disney-land-237x146.jpg 237w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/disney-land-50x31.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/disney-land-122x75.jpg 122w\" data-sizes=\"(max-width: 631px) 100vw, 631px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 631px; --smush-placeholder-aspect-ratio: 631\/388;\" \/><\/p>\n<p>Disney c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh ngay t\u1eeb nh\u1eefng chi ti\u1ebft nh\u1ecf nh\u1ea5t. N\u00f3 b\u1eaft \u0111\u1ea7u v\u1edbi tr\u1ea3i nghi\u1ec7m ban \u0111\u1ea7u c\u1ee7a b\u1ea1n tr\u00ean trang web \u0111\u1eb9p, \u0111\u00e1p \u1ee9ng di \u0111\u1ed9ng c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 gi\u1ea3i tr\u00ed. Ngay c\u1ea3 trang web l\u1eadp k\u1ebf ho\u1ea1ch chuy\u1ebfn \u0111i c\u1ee7a n\u00f3 c\u0169ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng &#8211; \u0111\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea1n kh\u00f4ng m\u1ea5y khi th\u1ea5y.<\/p>\n<p>Khi b\u1ea1n \u0111\u00e3 \u0111\u1eb7t m\u1ed9t chuy\u1ebfn \u0111i, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 My Disney Experience \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch cho to\u00e0n b\u1ed9 chuy\u1ebfn \u0111i c\u1ee7a m\u00ecnh, t\u1eeb n\u01a1i b\u1ea1n s\u1ebd d\u00f9ng b\u1eefa cho \u0111\u1ebfn khi mua Fast Pass.\u00a0Trong c\u00f4ng vi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u00e1c \u0111i\u1ec3m tham quan b\u1ea1n mu\u1ed1n xem, c\u0169ng nh\u01b0 xem th\u1eddi gian ch\u1edd \u01b0\u1edbc t\u00ednh cho t\u1eebng \u0111i\u1ec3m tham quan \u0111\u00f3.<\/p>\n<p>Tuy nhi\u00ean, c\u00f4ng ty gi\u1ea3i tr\u00ed c\u00f2n ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc n\u1eefa v\u1edbi vi\u1ec7c ph\u00e1t h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh Magic Band . C\u00f4ng c\u1ee5 n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t ch\u00eca kh\u00f3a ph\u00f2ng kh\u00e1ch s\u1ea1n, thi\u1ebft b\u1ecb l\u01b0u tr\u1eef \u1ea3nh cho b\u1ea5t k\u1ef3 b\u1ee9c \u1ea3nh n\u00e0o b\u1ea1n ch\u1ee5p v\u1edbi c\u00e1c nh\u00e2n v\u1eadt Disney v\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t \u0111\u1ed3 \u0103n. Th\u00eam v\u00e0o \u0111\u00f3, n\u00f3 th\u1eadm ch\u00ed c\u00f2n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p Fast Pass \u0111\u1ec3 gi\u00fap k\u1ef3 ngh\u1ec9 c\u1ee7a b\u1ea1n lu\u00f4n tr\u00f4i ch\u1ea3y.<\/p>\n<p>\u0110\u00f3 th\u1ef1c s\u1ef1 l\u00e0 tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh &#8211; omni channel ho\u00e0n h\u1ea3o v\u1edbi Disney Land<\/p>\n<h1>K\u1ebft<\/h1>\n<p>M\u1ed7i chi\u1ebfn l\u01b0\u1ee3c k\u00eanh t\u1eeb Multi Channel, Cross Channel hay Omni Channel \u0111\u1ec1u mang \u0111\u1ebfn c\u00e1c hi\u1ec7u qu\u1ea3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p. Omni channel ho\u00e0n thi\u1ec7n nh\u1ea5t nh\u01b0ng kh\u00f4ng ph\u1ea3i b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng. Cross channel c\u00f3 s\u1ef1 ph\u1ed1i h\u1ee3p, c\u00f3 th\u1ec3 th\u1ea5y nh\u01b0 m\u1ed9t c\u1ea3i ti\u1ebfn c\u1ee7a Multi channel nh\u01b0ng \u0111\u1ed1i v\u1edbi v\u00ed d\u1ee5 v\u1ec1 Apple Store th\u00ec ch\u1ec9 c\u00f3 Multi channel m\u1edbi th\u00edch h\u1ee3p cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd.<\/p>\n<p>H\u00e3y xem x\u00e9t l\u1ef1a ch\u1ecdn v\u00e0 v\u1eadn d\u1ee5ng \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c kinh doanh cho doanh nghi\u1ec7p m\u00ecnh.<\/p>\n<p style=\"text-align: right;\"><em><span style=\"color: #000000;\"> Theo: <a style=\"color: #000000;\" href=\"https:\/\/centricdigital.com\/blog\/author\/centric-digital\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Centric Digital<\/a><\/span><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 nh\u1edb c\u00e1i th\u1eddi m\u00e0 kh\u00e1ch h\u00e0ng ch\u1ec9 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\/doanh nghi\u1ec7p c\u1ee7a b\u1ea1n theo m\u1ed9t trong ba c\u00e1ch: g\u1ecdi \u0111i\u1ec7n, g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng v\u00e0 \u0111\u1ebfn tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng. Tuy nhi\u00ean, k\u1ec3 t\u1eeb khi c\u00f3 Internet v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n t\u1ea5t c\u1ea3 \u0111i\u1ec1u [&hellip;]<\/p>","protected":false},"author":4,"featured_media":4571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,126,74],"tags":[644],"class_list":["post-4568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-chuyen-doi-so","category-blog","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=4568"}],"version-history":[{"count":16,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4568\/revisions"}],"predecessor-version":[{"id":12434,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/4568\/revisions\/12434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/4571"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=4568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=4568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=4568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}