{"id":18186,"date":"2025-05-12T19:32:01","date_gmt":"2025-05-12T12:32:01","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=18186"},"modified":"2025-05-12T19:32:01","modified_gmt":"2025-05-12T12:32:01","slug":"ai-dinh-hinh-nganh-tieu-dung-4","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ai-dinh-hinh-nganh-tieu-dung-4\/","title":{"rendered":"[Insight by DTM Consulting] T\u00e1i \u0111\u1ecbnh h\u00ecnh ng\u00e0nh ti\u00eau d\u00f9ng: Khi th\u1ecb tr\u01b0\u1eddng \u0111ang \u201cv\u1ee1 c\u1ea5u tr\u00fac\u201d&#8230;. (Ph\u1ea7n 4)"},"content":{"rendered":"<p class=\"\" data-start=\"2163\" data-end=\"2422\">Trong m\u1ed9t ng\u00e0nh ti\u00eau d\u00f9ng thay \u0111\u1ed5i li\u00ean t\u1ee5c, doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n m\u1ed9t \u0111\u1ed9i ng\u0169 \u201cc\u00f3 s\u1eb5n t\u1ea5t c\u1ea3\u201d, m\u00e0 c\u1ea7n <strong data-start=\"2262\" data-end=\"2332\">nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng h\u1ecdc nhanh, d\u1ea5n th\u00e2n, v\u00e0 ph\u1ea3n \u1ee9ng linh ho\u1ea1t<\/strong>. C\u1ea5u tr\u00fac ph\u1eb3ng, nh\u00f3m l\u00e0m vi\u1ec7c \u0111a nhi\u1ec7m, c\u1ed9ng t\u00e1c li\u00ean ch\u1ee9c n\u0103ng \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng.<\/p>\n<p class=\"\" data-start=\"518\" data-end=\"702\">T\u00e1i c\u1ea5u tr\u00fac \u0111\u1ed9i ng\u0169 theo h\u01b0\u1edbng linh ho\u1ea1t \u0111ang l\u00e0 xu h\u01b0\u1edbng m\u1edbi trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p ng\u00e0nh ti\u00eau d\u00f9ng.<\/p>\n<blockquote>\n<h3 class=\"\" data-start=\"2069\" data-end=\"2161\"><strong data-start=\"2075\" data-end=\"2161\">T\u00e1i c\u1ea5u tr\u00fac \u0111\u1ed9i ng\u0169 theo h\u01b0\u1edbng linh ho\u1ea1t \u2013 \u01afu ti\u00ean t\u1ed1c \u0111\u1ed9 h\u1ecdc h\u1ecfi h\u01a1n b\u1eb1ng c\u1ea5p<\/strong><\/h3>\n<\/blockquote>\n<h2 class=\"\" data-start=\"709\" data-end=\"768\">1. V\u00ec sao c\u1ea7n t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p ng\u00e0nh ti\u00eau d\u00f9ng theo h\u01b0\u1edbng linh ho\u1ea1t?<\/h2>\n<p class=\"\" data-start=\"770\" data-end=\"953\">Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng, c\u00f4ng ngh\u1ec7 b\u00f9ng n\u1ed5, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng li\u00ean t\u1ee5c bi\u1ebfn \u0111\u1ed9ng \u2013 c\u00e1c m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb truy\u1ec1n th\u1ed1ng \u0111ang d\u1ea7n b\u1ed9c l\u1ed9 s\u1ef1 c\u1ed3ng k\u1ec1nh v\u00e0 ch\u1eadm ch\u1ea1p. Doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i kh\u00f4ng c\u1ea7n nh\u1eefng nh\u00e2n vi\u00ean &#8220;c\u00f3 s\u1eb5n m\u1ecdi k\u1ef9 n\u0103ng&#8221;, m\u00e0 c\u1ea7n nh\u1eefng <strong data-start=\"1038\" data-end=\"1116\">ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng h\u1ecdc h\u1ecfi nhanh, s\u1eb5n s\u00e0ng d\u1ea5n th\u00e2n v\u00e0 linh ho\u1ea1t th\u00edch nghi<\/strong>.<\/p>\n<p data-start=\"770\" data-end=\"953\"><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/insight-gioi-tre-viet-nam\/\" rel=\"bookmark\">Insight gi\u1edbi tr\u1ebb Vi\u1ec7t Nam: Nh\u1eefng thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p<\/a><\/strong><\/p>\n<p data-start=\"770\" data-end=\"953\"><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/08\/Insight-gioi-tre-Viet-Nam-Nhung-thay-doi-manh-me-trong-hoat-dong-marketing-cua-cac-doanh-nghiep.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-15139 size-medium lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/08\/Insight-gioi-tre-Viet-Nam-Nhung-thay-doi-manh-me-trong-hoat-dong-marketing-cua-cac-doanh-nghiep-300x156.jpg\" alt=\"Insight gi\u1edbi tr\u1ebb Vi\u1ec7t Nam Nh\u1eefng thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p\" width=\"300\" height=\"156\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/08\/Insight-gioi-tre-Viet-Nam-Nhung-thay-doi-manh-me-trong-hoat-dong-marketing-cua-cac-doanh-nghiep-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/08\/Insight-gioi-tre-Viet-Nam-Nhung-thay-doi-manh-me-trong-hoat-dong-marketing-cua-cac-doanh-nghiep-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/08\/Insight-gioi-tre-Viet-Nam-Nhung-thay-doi-manh-me-trong-hoat-dong-marketing-cua-cac-doanh-nghiep-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/08\/Insight-gioi-tre-Viet-Nam-Nhung-thay-doi-manh-me-trong-hoat-dong-marketing-cua-cac-doanh-nghiep-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/08\/Insight-gioi-tre-Viet-Nam-Nhung-thay-doi-manh-me-trong-hoat-dong-marketing-cua-cac-doanh-nghiep-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/08\/Insight-gioi-tre-Viet-Nam-Nhung-thay-doi-manh-me-trong-hoat-dong-marketing-cua-cac-doanh-nghiep.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/156;\" \/><\/a><\/p>\n<h2 class=\"\" data-start=\"1124\" data-end=\"1164\">2. Nh\u1eefng xu h\u01b0\u1edbng c\u01a1 c\u1ea5u doanh nghi\u1ec7p ng\u00e0nh ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i, linh ho\u1ea1t<\/h2>\n<p>Nh\u1eb1m gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u00eam nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng, g\u1ee3i \u00fd trong vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i t\u1ed5 ch\u1ee9c, b\u1ed9 m\u00e1y doanh nghi\u1ec7p sao cho linh ho\u1ea1t v\u00e0 d\u1ec5 th\u00edch nghi trong b\u1ed1i c\u1ea3nh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u00e0 r\u1ee7i ro nh\u01b0 hi\u1ec7n nay. DTM Consulting g\u1ee3i \u00fd m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng c\u1ea5u tr\u00fac doanh nghi\u1ec7p sau \u0111\u00e2y:<\/p>\n<h3>1\/ C\u1ea5u tr\u00fac &#8220;ph\u1eb3ng&#8221; v\u00e0 \u0111\u01a1n gi\u1ea3n h\u01a1n<\/h3>\n<ul data-start=\"1189\" data-end=\"1275\">\n<li class=\"\" data-start=\"1189\" data-end=\"1223\">\n<p class=\"\" data-start=\"1191\" data-end=\"1223\">Gi\u1ea3m t\u1ea7ng l\u1edbp qu\u1ea3n l\u00fd trung gian<\/p>\n<\/li>\n<li class=\"\" data-start=\"1224\" data-end=\"1275\">\n<p class=\"\" data-start=\"1226\" data-end=\"1275\">Quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n, lu\u1ed3ng th\u00f4ng tin r\u00f5 r\u00e0ng h\u01a1n<\/p>\n<\/li>\n<\/ul>\n<h3>2\/ Th\u00e0nh l\u1eadp c\u00e1c nh\u00f3m l\u00e0m vi\u1ec7c \u0111a nhi\u1ec7m v\u00e0 li\u00ean ch\u1ee9c n\u0103ng<\/h3>\n<ul data-start=\"1325\" data-end=\"1436\">\n<li class=\"\" data-start=\"1325\" data-end=\"1366\">\n<p class=\"\" data-start=\"1327\" data-end=\"1366\">C\u00e1c nh\u00f3m kh\u00f4ng gi\u1edbi h\u1ea1n trong ph\u00f2ng ban<\/p>\n<\/li>\n<li class=\"\" data-start=\"1367\" data-end=\"1436\">\n<p class=\"\" data-start=\"1369\" data-end=\"1436\">Th\u00e0nh vi\u00ean t\u1eeb nhi\u1ec1u chuy\u00ean m\u00f4n kh\u00e1c nhau c\u00f9ng gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1<\/p>\n<\/li>\n<\/ul>\n<h3>3\/ \u01afu ti\u00ean t\u01b0 duy v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a nh\u00e2n s\u1ef1<\/h3>\n<ul data-start=\"1484\" data-end=\"1615\">\n<li class=\"\" data-start=\"1484\" data-end=\"1544\">\n<p class=\"\" data-start=\"1486\" data-end=\"1544\">Kh\u00f4ng tuy\u1ec3n ng\u01b0\u1eddi v\u00ec \u201cb\u1eb1ng MBA\u201d hay \u201c10 n\u0103m kinh nghi\u1ec7m\u201d. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u01b0 duy t\u1ed1t, t\u01b0 duy\/k\u1ef9 n\u0103ng x\u1eed l\u00fd v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/p>\n<\/li>\n<li class=\"\" data-start=\"1545\" data-end=\"1615\">\n<p class=\"\" data-start=\"1547\" data-end=\"1615\">Tuy\u1ec3n ng\u01b0\u1eddi v\u00ec h\u1ecd h\u1ecdc nhanh, th\u00edch nghi t\u1ed1t, d\u00e1m th\u1eed v\u00e0 d\u00e1m thay \u0111\u1ed5i<\/p>\n<\/li>\n<\/ul>\n<h2 class=\"\" data-start=\"2134\" data-end=\"2175\">3. Doanh nghi\u1ec7p ng\u00e0nh ti\u00eau d\u00f9ng n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i kinh doanh?<\/h2>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/07\/chuy\u00ean-gia-t\u01b0-v\u1ea5n-marketing-marketing-consultant.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-11621 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/07\/chuy\u00ean-gia-t\u01b0-v\u1ea5n-marketing-marketing-consultant.jpg\" alt=\"L\u00ean chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i\" width=\"750\" height=\"500\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/07\/chuy\u00ean-gia-t\u01b0-v\u1ea5n-marketing-marketing-consultant.jpg 750w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/07\/chuy\u00ean-gia-t\u01b0-v\u1ea5n-marketing-marketing-consultant-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/07\/chuy\u00ean-gia-t\u01b0-v\u1ea5n-marketing-marketing-consultant-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/07\/chuy\u00ean-gia-t\u01b0-v\u1ea5n-marketing-marketing-consultant-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/07\/chuy\u00ean-gia-t\u01b0-v\u1ea5n-marketing-marketing-consultant-113x75.jpg 113w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<h3 data-start=\"2177\" data-end=\"2225\">C\u1eaft gi\u1ea3m t\u1ea7ng l\u1edbp qu\u1ea3n l\u00fd kh\u00f4ng c\u1ea7n thi\u1ebft<\/h3>\n<ul data-start=\"2227\" data-end=\"2287\">\n<li class=\"\" data-start=\"2227\" data-end=\"2287\">\n<p class=\"\" data-start=\"2229\" data-end=\"2287\">Lo\u1ea1i b\u1ecf c\u00e1c m\u1eaft x\u00edch tr\u00ec tr\u1ec7 trong quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh nh\u01b0 c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd trung gian.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"2289\" data-end=\"2322\">\u00a0\u0110\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 li\u00ean ng\u00e0nh<\/h3>\n<ul data-start=\"2324\" data-end=\"2410\">\n<li class=\"\" data-start=\"2324\" data-end=\"2359\">\n<p class=\"\" data-start=\"2326\" data-end=\"2359\">Khuy\u1ebfn kh\u00edch h\u1ecdc th\u00eam k\u1ef9 n\u0103ng m\u1edbi<\/p>\n<\/li>\n<li class=\"\" data-start=\"2360\" data-end=\"2410\">\n<p class=\"\" data-start=\"2362\" data-end=\"2410\">H\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean chuy\u1ec3n v\u1ecb tr\u00ed linh ho\u1ea1t khi c\u1ea7n<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"2412\" data-end=\"2451\">T\u1ea1o m\u00f4i tr\u01b0\u1eddng ph\u1ea3n bi\u1ec7n c\u1edfi m\u1edf<\/h3>\n<ul data-start=\"2453\" data-end=\"2566\">\n<li class=\"\" data-start=\"2453\" data-end=\"2524\">\n<p class=\"\" data-start=\"2455\" data-end=\"2524\">M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi, tranh lu\u1eadn m\u00e0 kh\u00f4ng lo s\u1ee3 \u201cph\u1ea1m th\u01b0\u1ee3ng\u201d<\/p>\n<\/li>\n<li class=\"\" data-start=\"2525\" data-end=\"2566\">\n<p class=\"\" data-start=\"2527\" data-end=\"2566\">Nu\u00f4i d\u01b0\u1ee1ng t\u01b0 duy ph\u1ea3n bi\u1ec7n v\u00e0 s\u00e1ng t\u1ea1o<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"2568\" data-end=\"2611\">Tuy\u1ec3n d\u1ee5ng d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng h\u1ecdc h\u1ecfi<\/h3>\n<ul data-start=\"2613\" data-end=\"2736\">\n<li class=\"\" data-start=\"2613\" data-end=\"2674\">\n<p class=\"\" data-start=\"2615\" data-end=\"2674\">T\u1eadp trung v\u00e0o n\u0103ng l\u1ef1c th\u00edch nghi h\u01a1n l\u00e0 s\u1ed1 n\u0103m kinh nghi\u1ec7m<\/p>\n<\/li>\n<li class=\"\" data-start=\"2675\" data-end=\"2736\">\n<p class=\"\" data-start=\"2677\" data-end=\"2736\">D\u00f9ng c\u00e1c b\u00e0i test ph\u1ea3n \u1ee9ng nhanh, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf<\/p>\n<\/li>\n<\/ul>\n<h2 class=\"\" data-start=\"2743\" data-end=\"2786\">4. G\u1ee3i \u00fd cho doanh nghi\u1ec7p ng\u00e0nh ti\u00eau d\u00f9ng<\/h2>\n<h3 data-start=\"2743\" data-end=\"2786\"><strong data-start=\"2790\" data-end=\"2856\">Chuy\u1ec3n t\u1eeb c\u1ea5u tr\u00fac ph\u00f2ng ban sang m\u00f4 h\u00ecnh nh\u00f3m d\u1ef1 \u00e1n linh ho\u1ea1t<\/strong><\/h3>\n<p data-start=\"2743\" data-end=\"2786\">\u2192 V\u00ed d\u1ee5: Nh\u00f3m &#8220;ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m&#8221; g\u1ed3m l\u1eadp tr\u00ecnh vi\u00ean, thi\u1ebft k\u1ebf, marketing c\u00f9ng ng\u1ed3i l\u1ea1i gi\u1ea3i quy\u1ebft \u0111\u1ea7u\u2013cu\u1ed1i.<\/p>\n<h3 data-start=\"2971\" data-end=\"3091\"><strong data-start=\"2973\" data-end=\"3010\">Tuy\u1ec3n v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n s\u1ef1 \u0111a n\u0103ng<\/strong><\/h3>\n<p class=\"\" data-start=\"2971\" data-end=\"3091\">\u2192 H\u1ecd kh\u00f4ng ch\u1ec9 \u201cl\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c A\u201d, m\u00e0 s\u1eb5n s\u00e0ng h\u1ecdc \u0111\u1ec3 l\u00e0m B, C khi c\u00f4ng ty c\u1ea7n.<\/p>\n<h3 data-start=\"3093\" data-end=\"3184\"><strong data-start=\"3095\" data-end=\"3149\">Th\u1eed nghi\u1ec7m m\u00f4 h\u00ecnh Agile trong 1\u20132 ph\u00f2ng ban tr\u01b0\u1edbc<\/strong><\/h3>\n<p class=\"\" data-start=\"3093\" data-end=\"3184\">\u2192 \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 r\u1ed3i m\u1edf r\u1ed9ng.<\/p>\n<p class=\"\" data-start=\"3204\" data-end=\"3365\">Trong th\u1eddi \u0111\u1ea1i bi\u1ebfn \u0111\u1ed9ng, doanh nghi\u1ec7p m\u1ea1nh kh\u00f4ng ph\u1ea3i l\u00e0 doanh nghi\u1ec7p c\u00f3 \u0111\u1ed9i ng\u0169 gi\u1ecfi nh\u1ea5t, m\u00e0 l\u00e0 <strong data-start=\"3303\" data-end=\"3364\">doanh nghi\u1ec7p c\u00f3 \u0111\u1ed9i ng\u0169 h\u1ecdc nhanh v\u00e0 th\u00edch nghi gi\u1ecfi nh\u1ea5t<\/strong>.<\/p>\n<blockquote data-start=\"3367\" data-end=\"3488\">\n<p class=\"\" data-start=\"3369\" data-end=\"3488\"><strong data-start=\"3369\" data-end=\"3414\">T\u00e1i c\u1ea5u tr\u00fac \u0111\u1ed9i ng\u0169 theo h\u01b0\u1edbng linh ho\u1ea1t<\/strong> kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 y\u00eau c\u1ea7u s\u1ed1ng c\u00f2n \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n<\/blockquote>\n<blockquote data-start=\"5645\" data-end=\"5803\">\n<p class=\"\" data-start=\"5647\" data-end=\"5803\">T\u00e1i \u0111\u1ecbnh h\u00ecnh ng\u00e0nh b\u00e1n l\u1ebb kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c thay \u0111\u1ed5i t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u2013 m\u00e0 l\u00e0 ch\u1ecdn l\u1ecdc \u0111i\u1ec1u g\u00ec c\u1ea7n gi\u1eef l\u1ea1i, \u0111i\u1ec1u g\u00ec c\u1ea7n r\u0169 b\u1ecf, v\u00e0 s\u1eb5n s\u00e0ng h\u1ecdc l\u1ea1i t\u1eeb \u0111\u1ea7u.<\/p>\n<\/blockquote>\n<h2 class=\"\" data-start=\"3904\" data-end=\"3921\"><strong data-start=\"3910\" data-end=\"3921\">T\u00f3m l\u1ea1i<\/strong><\/h2>\n<p class=\"\" data-start=\"3923\" data-end=\"4110\">Trong th\u1ebf gi\u1edbi h\u1eadu k\u1ef9 thu\u1eadt s\u1ed1, <strong data-start=\"3955\" data-end=\"3981\">s\u1ef1 \u1ed5n \u0111\u1ecbnh l\u00e0 \u1ea3o t\u01b0\u1edfng<\/strong>. Doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n tr\u1edf th\u00e0nh k\u1ebb m\u1ea1nh nh\u1ea5t, m\u00e0 c\u1ea7n tr\u1edf th\u00e0nh <strong data-start=\"4047\" data-end=\"4078\">ng\u01b0\u1eddi th\u00edch nghi nhanh nh\u1ea5t<\/strong>. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n ph\u1ea3i:<\/p>\n<ul data-start=\"4112\" data-end=\"4300\">\n<li class=\"\" data-start=\"4112\" data-end=\"4135\">\n<p class=\"\" data-start=\"4114\" data-end=\"4135\">Ch\u1ea5p nh\u1eadn s\u1ef1 h\u1ed7n lo\u1ea1n<\/p>\n<\/li>\n<li class=\"\" data-start=\"4136\" data-end=\"4175\">\n<p class=\"\" data-start=\"4138\" data-end=\"4175\">H\u1ecdc c\u00e1ch th\u1eed nghi\u1ec7m v\u00e0 th\u1ea5t b\u1ea1i nhanh<\/p>\n<\/li>\n<li class=\"\" data-start=\"4176\" data-end=\"4216\">\n<p class=\"\" data-start=\"4178\" data-end=\"4216\">Ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng theo th\u1eddi gian th\u1ef1c<\/p>\n<\/li>\n<li class=\"\" data-start=\"4217\" data-end=\"4248\">\n<p class=\"\" data-start=\"4219\" data-end=\"4248\">X\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 d\u00e1m thay \u0111\u1ed5i<\/p>\n<\/li>\n<li class=\"\" data-start=\"4249\" data-end=\"4300\">\n<p class=\"\" data-start=\"4251\" data-end=\"4300\">V\u00e0 quan tr\u1ecdng nh\u1ea5t: <strong data-start=\"4271\" data-end=\"4300\">d\u00e1m bu\u00f4ng b\u1ecf \u0111\u1ec3 b\u01b0\u1edbc ti\u1ebfp<\/strong><\/p>\n<\/li>\n<\/ul>\n<p>Xem th\u00eam:<\/p>\n<p class=\"entry-title\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tai-dinh-hinh-nganh-tieu-dung-1\/\" rel=\"bookmark\">[Insight by DTM Consulting] T\u00e1i \u0111\u1ecbnh h\u00ecnh ng\u00e0nh ti\u00eau d\u00f9ng: Khi th\u1ecb tr\u01b0\u1eddng \u0111ang \u201cv\u1ee1 c\u1ea5u tr\u00fac\u201d\u2026. (Ph\u1ea7n 1)<\/a><\/strong><\/p>\n<p class=\"entry-title\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tai-dinh-hinh-nganh-tieu-dung-2\/\" rel=\"bookmark\">[Insight by DTM Consulting] T\u00e1i \u0111\u1ecbnh h\u00ecnh ng\u00e0nh ti\u00eau d\u00f9ng: Khi th\u1ecb tr\u01b0\u1eddng \u0111ang \u201cv\u1ee1 c\u1ea5u tr\u00fac\u201d\u2026. (Ph\u1ea7n 2)<\/a><\/strong><\/p>\n<p class=\"entry-title\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tai-dinh-hinh-nganh-tieu-dung-3\/\" rel=\"bookmark\">[Insight by DTM Consulting] T\u00e1i \u0111\u1ecbnh h\u00ecnh ng\u00e0nh ti\u00eau d\u00f9ng: Khi th\u1ecb tr\u01b0\u1eddng \u0111ang \u201cv\u1ee1 c\u1ea5u tr\u00fac\u201d\u2026. (Ph\u1ea7n 3)<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Trong m\u1ed9t ng\u00e0nh ti\u00eau d\u00f9ng thay \u0111\u1ed5i li\u00ean t\u1ee5c, doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n m\u1ed9t \u0111\u1ed9i ng\u0169 \u201cc\u00f3 s\u1eb5n t\u1ea5t c\u1ea3\u201d, m\u00e0 c\u1ea7n nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng h\u1ecdc nhanh, d\u1ea5n th\u00e2n, v\u00e0 ph\u1ea3n \u1ee9ng linh ho\u1ea1t. C\u1ea5u tr\u00fac ph\u1eb3ng, nh\u00f3m l\u00e0m vi\u1ec7c \u0111a nhi\u1ec7m, c\u1ed9ng t\u00e1c li\u00ean ch\u1ee9c n\u0103ng \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng. T\u00e1i [&hellip;]<\/p>","protected":false},"author":4,"featured_media":18219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644,651],"class_list":["post-18186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=18186"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18186\/revisions"}],"predecessor-version":[{"id":18220,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18186\/revisions\/18220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/18219"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=18186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=18186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=18186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}