{"id":18172,"date":"2025-04-14T17:22:08","date_gmt":"2025-04-14T10:22:08","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=18172"},"modified":"2025-04-17T16:07:52","modified_gmt":"2025-04-17T09:07:52","slug":"tai-dinh-hinh-nganh-tieu-dung-2","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tai-dinh-hinh-nganh-tieu-dung-2\/","title":{"rendered":"[Insight by DTM Consulting] T\u00e1i \u0111\u1ecbnh h\u00ecnh ng\u00e0nh ti\u00eau d\u00f9ng: Khi th\u1ecb tr\u01b0\u1eddng \u0111ang \u201cv\u1ee1 c\u1ea5u tr\u00fac\u201d…. (Ph\u1ea7n 2)"},"content":{"rendered":"

Ng\u00e0nh ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam nh\u1eefng th\u00e1ng \u0111\u1ea7u n\u0103m 2025 \u0111ang ch\u1ee9ng ki\u1ebfn nh\u1eefng bi\u1ebfn \u0111\u1ed9ng ch\u01b0a t\u1eebng c\u00f3<\/strong>. Kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh n\u1ed9i \u0111\u1ecba kh\u1ed1c li\u1ec7t, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t c\u00f2n ph\u1ea3i \u0111\u1ed1i \u0111\u1ea7u v\u1edbi l\u00e0n s\u00f3ng c\u1ea1nh tranh to\u00e0n c\u1ea7u t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xuy\u00ean bi\u00ean gi\u1edbi, c\u00e1c t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 l\u1edbn v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0\u00a0s\u1ef1 x\u00e2m l\u1ea5n m\u1ea1nh m\u1ebd c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/strong>\u00a0trong ho\u1ea1t \u0111\u1ed9ng marketing, qu\u1ea3ng b\u00e1 v\u00e0 qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng.<\/p>\n

Xem th\u00eam: [Insight by DTM Consulting] T\u00e1i \u0111\u1ecbnh h\u00ecnh ng\u00e0nh ti\u00eau d\u00f9ng: Khi th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111ang \u201cv\u1ee1 c\u1ea5u tr\u00fac\u201d\u2026. (Ph\u1ea7n 1)<\/a><\/p>\n

Doanh nghi\u1ec7p \u0111ang \u201c\u0111i l\u00f9i\u201d \u0111\u1ec3 nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc?<\/h2>\n

Ng\u01b0\u1eddi Hy L\u1ea1p c\u1ed5 \u0111\u1ea1i c\u00f3 m\u1ed9t ni\u1ec1m tin \u0111\u1eb7c bi\u1ec7t: con ng\u01b0\u1eddi khi ti\u1ebfn \u0111\u1ebfn t\u01b0\u01a1ng lai, th\u1ef1c ra l\u00e0 \u0111ang \u0111i l\u00f9i<\/strong> \u2013 b\u1edfi ta ch\u1ec9 c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y qu\u00e1 kh\u1ee9 ph\u00eda sau, trong khi t\u01b0\u01a1ng lai th\u00ec b\u1ecb che khu\u1ea5t. Doanh nghi\u1ec7p hi\u1ec7n nay c\u0169ng \u0111ang nh\u01b0 v\u1eady \u2013 \u0111i l\u00f9i m\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c<\/strong>, c\u1ed1 d\u1ef1a v\u00e0o qu\u00e1 kh\u1ee9 \u0111\u1ec3 ph\u00e1n \u0111o\u00e1n hi\u1ec7n t\u1ea1i, d\u00f9 th\u1ef1c t\u1ebf \u0111\u00e3 thay \u0111\u1ed5i qu\u00e1 nhi\u1ec1u.<\/p>\n

Trong khi \u0111\u00f3, b\u1ed9 n\u00e3o con ng\u01b0\u1eddi l\u1ea1i th\u00edch s\u1ef1 quen thu\u1ed9c<\/strong>, th\u00edch \u201cpattern \u0111\u00e3 c\u00f3\u201d, th\u00edch l\u00e0m l\u1ea1i c\u00e1i t\u1eebng \u0111\u00fang \u2013 khi\u1ebfn ch\u00fang ta th\u01b0\u1eddng l\u1ef1a ch\u1ecdn duy tr\u00ec hi\u1ec7n tr\u1ea1ng<\/strong> thay v\u00ec d\u1ea5n th\u00e2n v\u00e0o v\u00f9ng ch\u01b0a bi\u1ebft. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y l\u1ea1i l\u00e0 nguy c\u01a1 l\u1edbn nh\u1ea5t trong m\u1ed9t th\u1ebf gi\u1edbi thay \u0111\u1ed5i theo t\u1eebng gi\u00e2y.<\/p>\n

V\u1eady doanh nghi\u1ec7p ng\u00e0nh ti\u00eau d\u00f9ng c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 b\u01b0\u1edbc ti\u1ebfp?<\/h2>\n
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H\u00e3y nh\u1edb: kh\u00f4ng ai c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i<\/strong>, nh\u01b0ng \u0111i\u1ec1u ch\u1eafc ch\u1eafn l\u00e0 doanh nghi\u1ec7p c\u1ea7n h\u1ecdc c\u00e1ch th\u00edch nghi nhanh v\u00e0 d\u00e1m thay \u0111\u1ed5i<\/strong>.<\/p>\n<\/blockquote>\n

Thay v\u00ec c\u1ed1 g\u1eafng \u201c\u0111o\u00e1n \u0111\u00fang\u201d ngay t\u1eeb \u0111\u1ea7u, doanh nghi\u1ec7p n\u00f3i chung v\u00e0 doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c c\u00f3 t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i nhanh nh\u01b0 b\u00e1n l\u1ebb c\u1ea7n chuy\u1ec3n sang t\u01b0 duy th\u1eed – sai – h\u1ecdc – th\u00edch nghi<\/strong>. Kh\u00f4ng c\u00f2n \u0111\u00fang hay sai tuy\u1ec7t \u0111\u1ed1i, ch\u1ec9 c\u00f3 nhanh hay ch\u1eadm trong vi\u1ec7c ph\u1ea3n \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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Case study Sendo: B\u00e0i h\u1ecdc v\u1ec1 ch\u1ea5p nh\u1eadn s\u1ef1 b\u1ea5t \u1ed5n, th\u00edch nghi v\u00e0 th\u1eed nghi\u1ec7m li\u00ean t\u1ee5c<\/h2>\n

Sendo t\u1eebng l\u00e0 m\u1ed9t trong nh\u1eefng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) \u0111\u1ea7u ti\u00ean c\u1ee7a Vi\u1ec7t Nam, nh\u01b0ng \u0111\u1ebfn 2025, h\u1ecd bu\u1ed9c ph\u1ea3i\u00a0chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh ho\u00e0n to\u00e0n<\/strong>\u00a0sang “si\u00eau th\u1ecb online” (Sendo Farm) sau nhi\u1ec1u n\u0103m v\u1eadt l\u1ed9n gi\u1eefa th\u1ecb tr\u01b0\u1eddng TM\u0110T \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng. H\u00e0nh tr\u00ecnh c\u1ee7a Sendo l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho tinh th\u1ea7n\u00a0“ch\u1ea5p nh\u1eadn r\u1ee7i ro, d\u00e1m th\u1eed nghi\u1ec7m \u0111\u1ec3 sinh t\u1ed3n”<\/strong>.<\/p>\n

1\/ Ch\u1ea5p nh\u1eadn s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn – B\u1ed1i c\u1ea3nh \u0111\u1ea7y th\u00e1ch th\u1ee9c<\/h3>\n