{"id":18157,"date":"2025-04-11T22:28:45","date_gmt":"2025-04-11T15:28:45","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=18157"},"modified":"2025-04-14T17:25:08","modified_gmt":"2025-04-14T10:25:08","slug":"tai-dinh-hinh-nganh-tieu-dung-1","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tai-dinh-hinh-nganh-tieu-dung-1\/","title":{"rendered":"[Insight by DTM Consulting] T\u00e1i \u0111\u1ecbnh h\u00ecnh ng\u00e0nh ti\u00eau d\u00f9ng: Khi th\u1ecb tr\u01b0\u1eddng \u0111ang \u201cv\u1ee1 c\u1ea5u tr\u00fac\u201d&#8230;. (Ph\u1ea7n 1)"},"content":{"rendered":"<h2 class=\"\" data-start=\"467\" data-end=\"533\">B\u1ed1i c\u1ea3nh \u0111\u1ea7u n\u0103m 2025: Khi th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb \u0111ang \u201cv\u1ee1 c\u1ea5u tr\u00fac\u201d<\/h2>\n<p class=\"\" data-start=\"535\" data-end=\"936\">Ng\u00e0nh ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam nh\u1eefng th\u00e1ng \u0111\u1ea7u n\u0103m 2025 \u0111ang ch\u1ee9ng ki\u1ebfn nh\u1eefng <strong data-start=\"608\" data-end=\"634\">bi\u1ebfn \u0111\u1ed9ng ch\u01b0a t\u1eebng c\u00f3<\/strong>. Kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh n\u1ed9i \u0111\u1ecba kh\u1ed1c li\u1ec7t, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t c\u00f2n ph\u1ea3i \u0111\u1ed1i \u0111\u1ea7u v\u1edbi l\u00e0n s\u00f3ng c\u1ea1nh tranh to\u00e0n c\u1ea7u t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xuy\u00ean bi\u00ean gi\u1edbi, c\u00e1c t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 l\u1edbn v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 <strong data-start=\"829\" data-end=\"877\">s\u1ef1 x\u00e2m l\u1ea5n m\u1ea1nh m\u1ebd c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/strong> trong ho\u1ea1t \u0111\u1ed9ng marketing, qu\u1ea3ng b\u00e1 v\u00e0 qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng.<\/p>\n<h3 class=\"\" data-start=\"938\" data-end=\"1006\">Nh\u1eefng \u201cc\u00fa s\u1ed1c\u201d \u0111ang t\u00e1i \u0111\u1ecbnh ngh\u0129a l\u1ea1i l\u00f2ng tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/h3>\n<ul data-start=\"1008\" data-end=\"1470\">\n<li class=\"\" data-start=\"1008\" data-end=\"1179\">\n<p class=\"\" data-start=\"1010\" data-end=\"1179\"><strong data-start=\"1010\" data-end=\"1043\">KOLs\/KOCs li\u00ean t\u1ee5c \u201cng\u00e3 ng\u1ef1a\u201d<\/strong> v\u00ec b\u00ea b\u1ed1i \u0111\u1ea1o \u0111\u1ee9c, qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt, livestream \u201ctreo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3\u201d khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ea5t ni\u1ec1m tin v\u00e0o nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1180\" data-end=\"1288\">\n<p class=\"\" data-start=\"1182\" data-end=\"1288\"><strong data-start=\"1182\" data-end=\"1200\">KOC, KOL \u1ea3o b\u1eb1ng AI<\/strong> tr\u00e0n lan, t\u1ea1o ra s\u1ef1 ho\u00e0i nghi s\u00e2u s\u1eafc: \u201cNg\u01b0\u1eddi th\u1eadt hay AI? T\u00f4i \u0111ang b\u1ecb d\u1eabn d\u1eaft b\u1edfi ai?\u201d<\/p>\n<\/li>\n<li class=\"\" data-start=\"1289\" data-end=\"1470\">\n<p class=\"\" data-start=\"1291\" data-end=\"1470\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng <strong data-start=\"1307\" data-end=\"1345\">ng\u00e0y c\u00e0ng th\u00f4ng minh, t\u1ec9nh t\u00e1o h\u01a1n<\/strong>, kh\u00f4ng c\u00f2n d\u1ec5 b\u1ecb thao t\u00fang b\u1edfi chi\u00eau tr\u00f2 marketing, m\u00e0 quan t\u00e2m \u0111\u1ebfn t\u00ednh x\u00e1c th\u1ef1c, gi\u00e1 tr\u1ecb th\u1eadt s\u1ef1 v\u00e0 c\u1ea3 \u0111\u1ea1o \u0111\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n<\/ul>\n<p data-sourcepos=\"10:1-10:336\"><b>Tr\u01b0\u1edbc nh\u1eefng kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c \u0111\u00f3, nhi\u1ec1u nh\u00e0 kinh doanh, th\u01b0\u01a1ng hi\u1ec7u \u0111ang ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c h\u00e0ng ti\u00eau d\u00f9ng, b\u00e1n l\u1ebb b\u1ed1i r\u1ed1i kh\u00f4ng bi\u1ebft n\u00ean l\u00e0m g\u00ec ti\u1ebfp theo trong khi chi ph\u00ed qu\u1ea3ng c\u00e1o, chi ph\u00ed chi tr\u1ea3 cho c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng gia t\u0103ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec ng\u00e0y c\u00e0ng &#8220;th\u00f4ng minh&#8221; h\u01a1n, h\u1ecd quan t\u00e2m \u0111\u1ebfn nhi\u1ec1u th\u1ee9 h\u01a1n b\u00ean c\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3,&#8230;..<\/b><\/p>\n<h2 class=\"\" data-start=\"1472\" data-end=\"1522\">Khi qu\u00e1 kh\u1ee9 kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec3m t\u1ef1a cho t\u01b0\u01a1ng lai<\/h2>\n<p class=\"\" data-start=\"1524\" data-end=\"1645\">Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi <strong data-start=\"1607\" data-end=\"1644\">t\u00ecnh tr\u1ea1ng kh\u1ee7ng ho\u1ea3ng \u0111\u1ecbnh h\u01b0\u1edbng<\/strong>:<\/p>\n<ul data-start=\"1647\" data-end=\"2064\">\n<li class=\"\" data-start=\"1647\" data-end=\"1786\">\n<p class=\"\" data-start=\"1649\" data-end=\"1786\">Kh\u00f4ng bi\u1ebft n\u00ean \u0111i theo m\u00f4 h\u00ecnh n\u00e0o: t\u1eadp trung v\u00e0o offline hay online? K\u1ebft h\u1ee3p O2O (Online to Offline) th\u1ebf n\u00e0o? L\u00e0m m\u1ea1nh branding hay quay v\u1ec1 t\u1ed1i \u01b0u v\u1eadn h\u00e0nh?<\/p>\n<\/li>\n<li class=\"\" data-start=\"1787\" data-end=\"1919\">\n<p class=\"\" data-start=\"1789\" data-end=\"1919\">Nh\u1eefng g\u00ec t\u1eebng hi\u1ec7u qu\u1ea3 trong giai \u0111o\u1ea1n 2017-2020 (qu\u1ea3ng c\u00e1o Facebook, KOLs, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh loyalty&#8230;) gi\u1edd <strong data-start=\"1898\" data-end=\"1918\">m\u1ea5t d\u1ea7n hi\u1ec7u l\u1ef1c<\/strong>.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1920\" data-end=\"2064\">\n<p class=\"\" data-start=\"1922\" data-end=\"2064\">M\u1eb7c d\u00f9 \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o branding, PR, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng&#8230; nh\u01b0ng <strong data-start=\"1987\" data-end=\"2016\">kh\u00e1ch h\u00e0ng v\u1eabn \u201cr\u01a1i r\u1ee5ng\u201d<\/strong> m\u1ed7i ng\u00e0y. H\u1ecd y\u00eau nhanh \u2013 ch\u00e1n nhanh \u2013 b\u1ecf nhanh.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2066\" data-end=\"2198\">Chi ph\u00ed v\u1eadn h\u00e0nh, qu\u1ea3ng c\u00e1o, logistics&#8230; th\u00ec ng\u00e0y m\u1ed9t leo thang, khi\u1ebfn doanh nghi\u1ec7p ph\u1ea3i <strong data-start=\"2156\" data-end=\"2197\">chi ti\u00eau nhi\u1ec1u h\u01a1n \u0111\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c \u00edt h\u01a1n<\/strong>.<\/p>\n<p data-start=\"2066\" data-end=\"2198\">Th\u1ef1c t\u1ebf, trong qu\u00e1 tr\u00ecnh ti\u1ebfp x\u00fac v\u1edbi c\u00e1c doanh nghi\u1ec7p, c\u00e1c chuy\u00ean gia t\u1ea1i DTM Consulting nh\u1eadn ra r\u1eb1ng&#8230;.<\/p>\n<h2 class=\"\" data-start=\"1179\" data-end=\"1220\">1. Khi kinh nghi\u1ec7m tr\u1edf th\u00e0nh g\u00e1nh n\u1eb7ng<\/h2>\n<p class=\"\" data-start=\"1222\" data-end=\"1506\">M\u1ed9t trong nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o l\u00e0 <strong data-start=\"1279\" data-end=\"1317\">qu\u00e1 tin v\u00e0o nh\u1eefng g\u00ec t\u1eebng hi\u1ec7u qu\u1ea3<\/strong>. H\u1ecd v\u1eadn h\u00e0nh doanh nghi\u1ec7p theo logic c\u1ee7a qu\u00e1 kh\u1ee9, hy v\u1ecdng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u201c\u0111\u00e3 t\u1eebng th\u1eafng\u201d s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t huy. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y l\u1ea1i d\u1ec5 d\u00e0ng bi\u1ebfn th\u00e0nh <strong data-start=\"1472\" data-end=\"1505\">r\u00e0o c\u1ea3n \u0111\u1ed5i m\u1edbi v\u00e0 th\u00edch nghi<\/strong>.<\/p>\n<p class=\"\" data-start=\"1508\" data-end=\"1578\"><strong data-start=\"1511\" data-end=\"1578\">V\u00ed d\u1ee5 th\u1ef1c t\u1ebf: Trung Nguy\u00ean Legend \u2013 T\u1eeb bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ebfn l\u1ea1c l\u00f5ng gi\u1eefa ng\u00e0nh F&amp;B<\/strong><\/p>\n<p class=\"\" data-start=\"1580\" data-end=\"2060\">T\u1eebng l\u00e0 t\u01b0\u1ee3ng \u0111\u00e0i trong ng\u00e0nh c\u00e0 ph\u00ea v\u1edbi \u0111\u1ecbnh v\u1ecb \u201cc\u00e0 ph\u00ea tri th\u1ee9c\u201d, Trung Nguy\u00ean l\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. Nh\u01b0ng trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng F&amp;B thay \u0111\u1ed5i nhanh ch\u00f3ng, Trung Nguy\u00ean l\u1ea1i thi\u1ebfu s\u1ef1 linh ho\u1ea1t trong \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m, tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng m\u1edbi. Trong khi \u0111\u00f3, <strong data-start=\"1876\" data-end=\"1928\">Highlands Coffee, Ph\u00fac Long hay The Coffee House<\/strong> li\u00ean t\u1ee5c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng, c\u1ea3i ti\u1ebfn kh\u00f4ng gian, t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7\u2026 khi\u1ebfn Trung Nguy\u00ean d\u1ea7n \u0111\u00e1nh m\u1ea5t s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u1ebb.<\/p>\n<blockquote>\n<p class=\"\" data-start=\"2062\" data-end=\"2175\"><strong>B\u00e0i h\u1ecdc kinh doanh:<\/strong><em><br \/>\n&#8220;Kinh nghi\u1ec7m l\u00e0 con dao hai l\u01b0\u1ee1i. N\u1ebfu kh\u00f4ng \u201cg\u1ee1 b\u1ecf\u201d \u0111\u00fang l\u00fac, n\u00f3 s\u1ebd c\u1ea3n tr\u1edf s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 ti\u1ebfn h\u00f3a&#8221;<\/em><\/p>\n<\/blockquote>\n<h2 class=\"\" data-start=\"2182\" data-end=\"2249\">2. Kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i, nh\u01b0ng doanh nghi\u1ec7p th\u00ec ch\u01b0a k\u1ecbp \u0111\u1ed5i theo<\/h2>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7203 size-medium\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers-300x270.jpg\" alt=\"Kh\u00e1ch h\u00e0ng trung th\u00e0nh\" width=\"300\" height=\"270\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers-300x270.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers-768x692.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers-600x541.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers-162x146.jpg 162w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers-50x45.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers-83x75.jpg 83w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/involve-potential-customers.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p class=\"\" data-start=\"2251\" data-end=\"2443\">Kh\u00e1ch h\u00e0ng ng\u00e0y nay <strong data-start=\"2271\" data-end=\"2317\">\u00edt trung th\u00e0nh h\u01a1n nh\u01b0ng \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n<\/strong>. H\u1ecd t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m ti\u1ec7n l\u1ee3i, nhanh ch\u00f3ng, c\u00e1 nh\u00e2n h\u00f3a \u2013 v\u00e0 h\u1ecd s\u1eb5n s\u00e0ng r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u ngay khi c\u00f3 l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n.<\/p>\n<p class=\"\" data-start=\"2251\" data-end=\"2443\"><strong data-start=\"2448\" data-end=\"2517\">V\u00ed d\u1ee5: Tiki v\u00e0 Sendo \u2013 \u201c\u0111\u1ed1t ti\u1ec1n\u201d nh\u01b0ng kh\u00f4ng gi\u1eef \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng<\/strong><\/p>\n<p class=\"\" data-start=\"2519\" data-end=\"2906\">T\u1eebng l\u00e0 hai \u201ck\u1ef3 l\u00e2n\u201d ti\u1ec1m n\u0103ng c\u1ee7a <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-thi-truong-thuong-mai-dien-tu\/\"><strong>th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/a> Vi\u1ec7t Nam, Tiki v\u00e0 Sendo \u0111\u00e3 \u0111\u1ea7u t\u01b0 m\u1ea1nh tay v\u00e0o voucher, mi\u1ec5n ph\u00ed giao h\u00e0ng, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9. Nh\u01b0ng khi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t h\u01a1n, kh\u00e1ch h\u00e0ng ch\u1ec9 \u201cs\u0103n khuy\u1ebfn m\u00e3i\u201d ch\u1ee9 kh\u00f4ng th\u1ef1c s\u1ef1 g\u1eafn b\u00f3. Chi ph\u00ed cao, hi\u1ec7u qu\u1ea3 th\u1ea5p \u2013 khi\u1ebfn hai n\u1ec1n t\u1ea3ng n\u00e0y bu\u1ed9c ph\u1ea3i t\u00e1i c\u1ea5u tr\u00fac, c\u1eaft gi\u1ea3m chi ti\u00eau v\u00e0 t\u00ecm h\u01b0\u1edbng \u0111i b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n<blockquote>\n<p class=\"\" data-start=\"2908\" data-end=\"3014\"><strong>B\u00e0i h\u1ecdc kinh doanh<\/strong><\/p>\n<p class=\"\" data-start=\"2908\" data-end=\"3014\"><em>&#8220;Marketing t\u1ed1t l\u00e0 ch\u01b0a \u0111\u1ee7. <strong data-start=\"2948\" data-end=\"3014\">C\u1ed1t l\u00f5i l\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c v\u00e0 tr\u1ea3i nghi\u1ec7m li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn&#8221;<\/strong><\/em><\/p>\n<\/blockquote>\n<p data-start=\"3021\" data-end=\"3090\"><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/shoppertainment-thuong-mai-xa-hoi\/\" rel=\"bookmark\">Shoppertainment (Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i): T\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 marketing hi\u1ec7n \u0111\u1ea1i<\/a><\/strong><\/p>\n<h2 class=\"\" data-start=\"3021\" data-end=\"3090\">3. Th\u1ebf gi\u1edbi thay \u0111\u1ed5i nhanh h\u01a1n kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u1ee7a doanh nghi\u1ec7p<\/h2>\n<p class=\"\" data-start=\"3092\" data-end=\"3412\">Ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1eddi \u0111\u1ea1i <strong data-start=\"3126\" data-end=\"3134\">VUCA<\/strong> (Volatile \u2013 Bi\u1ebfn \u0111\u1ed9ng, Uncertain \u2013 B\u1ea5t \u0111\u1ecbnh, Complex \u2013 Ph\u1ee9c t\u1ea1p, Ambiguous \u2013 M\u01a1 h\u1ed3) v\u00e0 c\u1ea3 <strong data-start=\"3225\" data-end=\"3233\">BANI<\/strong> (Brittle \u2013 Mong manh, Anxious \u2013 Lo l\u1eafng, Non-linear \u2013 Phi tuy\u1ebfn, Incomprehensible \u2013 Kh\u00f4ng th\u1ec3 hi\u1ec3u n\u1ed5i). Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, <strong data-start=\"3361\" data-end=\"3411\">l\u1eadp k\u1ebf ho\u1ea1ch 5 \u2013 10 n\u0103m g\u1ea7n nh\u01b0 l\u00e0 b\u1ea5t kh\u1ea3 thi<\/strong>.<\/p>\n<p class=\"\" data-start=\"3414\" data-end=\"3473\"><strong data-start=\"3417\" data-end=\"3473\">V\u00ed d\u1ee5: Vingroup b\u00e1n VinMart, t\u1eeb b\u1ecf m\u1ea3ng kinh doanh ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb Vincom Retail \u0111\u1ec3 t\u1eadp trung cho VinFast<\/strong><\/p>\n<p class=\"\" data-start=\"3475\" data-end=\"3794\">N\u0103m 2019, Vingroup g\u00e2y b\u1ea5t ng\u1edd khi r\u00fat kh\u1ecfi ng\u00e0nh ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb \u2013 m\u1ed9t l\u0129nh v\u1ef1c m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ea7u t\u01b0 r\u1ea5t l\u1edbn. Ti\u1ebfp t\u1ee5c, n\u0103m 2024, Vincom b\u00e1n Vincom Retail. Nhi\u1ec1u ng\u01b0\u1eddi ho\u00e0i nghi, nh\u01b0ng th\u1ef1c t\u1ebf, \u0111\u00e2y l\u00e0 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c: <strong data-start=\"3640\" data-end=\"3687\">t\u1eeb b\u1ecf m\u1ed9t l\u0129nh v\u1ef1c kh\u00f4ng c\u00f3 l\u1ee3i th\u1ebf d\u00e0i h\u1ea1n<\/strong>, \u0111\u1ec3 d\u1ed3n l\u1ef1c v\u00e0o \u00f4 t\u00f4 \u0111i\u1ec7n \u2013 ng\u00e0nh c\u00f4ng ngh\u1ec7 ti\u1ec1m n\u0103ng c\u00f3 kh\u1ea3 n\u0103ng gi\u00fap Vi\u1ec7t Nam b\u01b0\u1edbc ra s\u00e2n ch\u01a1i to\u00e0n c\u1ea7u.<\/p>\n<blockquote>\n<p class=\"\" data-start=\"3796\" data-end=\"3894\"><strong>B\u00e0i h\u1ecdc kinh doanh:<\/strong><\/p>\n<p class=\"\" data-start=\"3796\" data-end=\"3894\"><em>&#8220;\u0110\u00f4i khi \u201cl\u00f9i m\u1ed9t b\u01b0\u1edbc\u201d kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ea5t b\u1ea1i, m\u00e0 l\u00e0 <strong data-start=\"3863\" data-end=\"3893\">\u0111\u1ecbnh v\u1ecb l\u1ea1i \u0111\u1ec3 ti\u1ebfn xa h\u01a1n<\/strong>.&#8221;<\/em><\/p>\n<\/blockquote>\n<p data-start=\"3901\" data-end=\"3949\">Xem th\u00eam:<strong>\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/tai-dinh-vi-thuong-hieu-thanh-cong\/\" rel=\"bookmark\">Khi n\u00e0o c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u? L\u00e0m sao \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng?<\/a><\/strong><\/p>\n<h2 class=\"\" data-start=\"3901\" data-end=\"3949\">4. V\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf ch\u00ednh c\u00e1ch con ng\u01b0\u1eddi suy ngh\u0129<\/h2>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao.jpg\"><img decoding=\"async\" class=\"size-full wp-image-10726 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh\" width=\"725\" height=\"459\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao.jpg 725w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-300x190.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-231x146.jpg 231w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-50x32.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-118x75.jpg 118w\" data-sizes=\"(max-width: 725px) 100vw, 725px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 725px; --smush-placeholder-aspect-ratio: 725\/459;\" \/><\/a><\/p>\n<p class=\"\" data-start=\"3951\" data-end=\"4230\">V\u1ec1 m\u1eb7t sinh h\u1ecdc, <strong data-start=\"3968\" data-end=\"4024\">n\u00e3o b\u1ed9 ch\u00fang ta \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 \u1ed5n \u0111\u1ecbnh<\/strong>, nh\u1eadn di\u1ec7n c\u00e1c m\u00f4 h\u00ecnh quen thu\u1ed9c v\u00e0 n\u00e9 tr\u00e1nh r\u1ee7i ro. Trong th\u1ebf gi\u1edbi s\u1ed1 \u2013 n\u01a1i s\u1ef1 thay \u0111\u1ed5i l\u00e0 b\u00ecnh th\u01b0\u1eddng \u2013 ch\u00ednh t\u01b0 duy n\u00e0y l\u1ea1i khi\u1ebfn doanh nghi\u1ec7p d\u1ec5 <strong data-start=\"4175\" data-end=\"4229\">ch\u1eadm tr\u1ec5, l\u00fang t\u00fang ho\u1eb7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m<\/strong>.<\/p>\n<p class=\"\" data-start=\"4232\" data-end=\"4316\"><strong data-start=\"4235\" data-end=\"4316\">V\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn: &#8220;Ch\u00fang t\u00f4i v\u1eabn l\u00e0m nh\u01b0 c\u0169, nh\u01b0ng k\u1ebft qu\u1ea3 kh\u00f4ng c\u00f2n nh\u01b0 tr\u01b0\u1edbc&#8221;<\/strong><\/p>\n<p class=\"\" data-start=\"4318\" data-end=\"4574\">Nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn gi\u1eef \u0111\u1ed9i ng\u0169 c\u0169, m\u00f4 h\u00ecnh c\u0169, quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh ch\u1eadm v\u00e0 c\u1ed3ng k\u1ec1nh, kh\u00f4ng \u0111\u1ee7 nhanh \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng. D\u00f9 \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u ti\u1ec1n v\u00e0o truy\u1ec1n th\u00f4ng, h\u1ecd v\u1eabn kh\u00f4ng th\u1ec3 \u201cv\u01b0\u1ee3t l\u00ean\u201d \u2013 v\u00ec g\u1ed1c r\u1ec5 v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf <strong data-start=\"4552\" data-end=\"4573\">t\u01b0 duy v\u00e0 t\u1ed5 ch\u1ee9c<\/strong>.<\/p>\n<h2 data-start=\"4318\" data-end=\"4574\">V\u1eady doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 b\u01b0\u1edbc ti\u1ebfp?<\/h2>\n<p>T\u00ecm hi\u1ec3u chi ti\u1ebft g\u1ee3i \u00fd nh\u1eefng gi\u1ea3i ph\u00e1p trong Ph\u1ea7n 2 c\u1ee7a series &#8220;[Insight by DTM Consulting] T\u00e1i \u0111\u1ecbnh h\u00ecnh ng\u00e0nh ti\u00eau d\u00f9ng&#8221; c\u1ee7a DTM Consulting ho\u1eb7c <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT<\/a><\/strong> V\u1edaI CH\u00daNG T\u00d4I \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n t\u1eeb chuy\u00ean gia<\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ed1i c\u1ea3nh \u0111\u1ea7u n\u0103m 2025: Khi th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb \u0111ang \u201cv\u1ee1 c\u1ea5u tr\u00fac\u201d Ng\u00e0nh ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam nh\u1eefng th\u00e1ng \u0111\u1ea7u n\u0103m 2025 \u0111ang ch\u1ee9ng ki\u1ebfn nh\u1eefng bi\u1ebfn \u0111\u1ed9ng ch\u01b0a t\u1eebng c\u00f3. Kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh n\u1ed9i \u0111\u1ecba kh\u1ed1c li\u1ec7t, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t c\u00f2n ph\u1ea3i \u0111\u1ed1i [&hellip;]<\/p>","protected":false},"author":4,"featured_media":18166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[647,644,667],"class_list":["post-18157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-chien-luoc-marketing","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=18157"}],"version-history":[{"count":9,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18157\/revisions"}],"predecessor-version":[{"id":18195,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18157\/revisions\/18195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/18166"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=18157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=18157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=18157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}