{"id":18149,"date":"2025-03-06T18:28:14","date_gmt":"2025-03-06T11:28:14","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=18149"},"modified":"2025-03-06T18:28:14","modified_gmt":"2025-03-06T11:28:14","slug":"nghien-cuu-dinh-tinh-qualitative-research-2","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-dinh-tinh-qualitative-research-2\/","title":{"rendered":"Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh &#8211; Qualitative Research: Gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc th\u1ef1c ti\u1ec5n &#8211; P2"},"content":{"rendered":"<p>Sau khi thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh (ph\u1ecfng v\u1ea5n, quan s\u00e1t, nh\u00f3m t\u1eadp trung&#8230;), b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 <strong>m\u00e3 h\u00f3a v\u00e0 ph\u00e2n t\u00edch<\/strong> d\u1eef li\u1ec7u \u0111\u1ec3 r\u00fat ra c\u00e1c xu h\u01b0\u1edbng, m\u1ed1i quan h\u1ec7 v\u00e0 \u00fd ngh\u0129a t\u1eeb th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c \u0111\u01a1n gi\u1ea3n ch\u1ec9 \u0111\u1ebfm s\u1ed1 li\u1ec7u m\u00e0 c\u00f2n l\u00e0 qu\u00e1 tr\u00ecnh <strong>di\u1ec5n gi\u1ea3i, nh\u1eadn di\u1ec7n c\u00e1c m\u1eabu h\u00ecnh v\u00e0 hi\u1ec3u s\u00e2u v\u1ec1 c\u00e1c hi\u1ec7n t\u01b0\u1ee3ng<\/strong> \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh t\u1ed3n t\u1ea1i \u1edf nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng v\u00e0 h\u00ecnh th\u1ee9c kh\u00e1c nhau, kh\u00f3 c\u00f3 th\u1ec3 m\u00e3 h\u00f3a nhanh ch\u00f3ng nh\u01b0 d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng. Do \u0111\u00f3, vi\u1ec7c t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh kh\u00f4ng ch\u1ec9 c\u1ea7n c\u00f3 chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng m\u00e0 c\u00f2n l\u00e0 s\u1ef1 nh\u1ea1y b\u00e9, kinh nghi\u1ec7m c\u1ee7a nh\u00e0 nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng.<\/p>\n<p>N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-dinh-tinh-qualitative-research\/\" rel=\"bookmark\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh \u2013 Qualitative Research: Gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc th\u1ef1c ti\u1ec5n \u2013 P1<\/a><\/p>\n<h2>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh ch\u00ednh<\/h2>\n<h3><strong>\u00a0C\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh\u00a0<\/strong><\/h3>\n<ol>\n<li>\n<h4><strong>Ph\u00e2n t\u00edch ch\u1ee7 \u0111\u1ec1 (Thematic Analysis)<\/strong>:<\/h4>\n<ul>\n<li><strong>M\u1ee5c ti\u00eau:<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1c <strong>ch\u1ee7 \u0111\u1ec1 ch\u00ednh<\/strong>, kh\u00e1i ni\u1ec7m ho\u1eb7c v\u1ea5n \u0111\u1ec1 xu\u1ea5t hi\u1ec7n trong d\u1eef li\u1ec7u.<\/li>\n<li><strong>Quy tr\u00ecnh:<\/strong>\n<ul>\n<li>\u0110\u1ecdc qua to\u00e0n b\u1ed9 d\u1eef li\u1ec7u \u0111\u1ec3 n\u1eafm b\u1eaft n\u1ed9i dung t\u1ed5ng th\u1ec3.<\/li>\n<li>M\u00e3 h\u00f3a c\u00e1c \u0111o\u1ea1n v\u0103n b\u1ea3n li\u00ean quan \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 ho\u1eb7c kh\u00e1i ni\u1ec7m c\u1ee5 th\u1ec3.<\/li>\n<li>Ph\u00e2n nh\u00f3m c\u00e1c m\u00e3 h\u00f3a v\u00e0 t\u00ecm ra c\u00e1c <strong>ch\u1ee7 \u0111\u1ec1 l\u1edbn<\/strong> li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u.<\/li>\n<\/ul>\n<\/li>\n<li><strong>L\u1ee3i \u00edch:<\/strong> Gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c <strong>m\u1eabu h\u00ecnh<\/strong> and <strong>xu h\u01b0\u1edbng<\/strong> quan tr\u1ecdng t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u.<\/li>\n<li><strong>V\u00ed d\u1ee5:<\/strong> M\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1eed d\u1ee5ng ph\u00e2n t\u00edch ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 <strong>hi\u1ec3u nhu c\u1ea7u v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><strong>Ph\u00e2n t\u00edch t\u1eeb v\u1ef1ng (Lexical Analysis)<\/strong><\/h4>\n<ul>\n<li><strong>M\u1ee5c ti\u00eau:<\/strong> \u0110\u1ebfm t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n c\u1ee7a <strong>c\u00e1c t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb quan tr\u1ecdng<\/strong> trong d\u1eef li\u1ec7u, t\u1eeb \u0111\u00f3 ph\u00e1t hi\u1ec7n nh\u1eefng kh\u00e1i ni\u1ec7m n\u1ed5i b\u1eadt.<\/li>\n<li><strong>Quy tr\u00ecnh:<\/strong>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a ho\u1eb7c c\u1ee5m t\u1eeb c\u1ea7n ph\u00e2n t\u00edch.<\/li>\n<li>S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u1ec3 <strong>\u0111\u1ebfm t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n<\/strong> c\u1ee7a c\u00e1c t\u1eeb v\u00e0 ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a ch\u00fang.<\/li>\n<li><strong>M\u00e3 h\u00f3a<\/strong> c\u00e1c t\u1eeb v\u00e0 nh\u00f3m c\u00e1c t\u1eeb c\u00f3 c\u00f9ng ch\u1ee7 \u0111\u1ec1.<\/li>\n<\/ul>\n<\/li>\n<li><strong>L\u1ee3i \u00edch:<\/strong> Gi\u00fap nh\u1eadn di\u1ec7n c\u00e1c <strong>th\u1ef1c t\u1ebf ng\u1eef ngh\u0129a<\/strong> ho\u1eb7c <strong>m\u1ed1i quan t\u00e2m ch\u00ednh<\/strong> c\u1ee7a ng\u01b0\u1eddi tham gia nghi\u00ean c\u1ee9u.<\/li>\n<li><strong>V\u00ed d\u1ee5:<\/strong> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang ph\u00e2n t\u00edch c\u00e1c b\u00ecnh lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm ra c\u00e1c <strong>xu h\u01b0\u1edbng th\u1ecbnh h\u00e0nh<\/strong> and <strong>m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><strong>Ph\u00e2n t\u00edch n\u1ed9i dung (Content Analysis)<\/strong><\/h4>\n<ul>\n<li><strong>M\u1ee5c ti\u00eau:<\/strong> Ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u theo t\u1eebng <strong>nh\u00f3m ch\u1ee7 \u0111\u1ec1<\/strong> ho\u1eb7c <strong>d\u1eef li\u1ec7u \u0111\u1eb7c th\u00f9<\/strong>, t\u1eeb \u0111\u00f3 r\u00fat ra c\u00e1c k\u1ebft lu\u1eadn c\u00f3 \u00fd ngh\u0129a.<\/li>\n<li><strong>Quy tr\u00ecnh:<\/strong>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c <strong>ch\u1ee7 \u0111\u1ec1<\/strong> ho\u1eb7c <strong>nh\u00f3m v\u1ea5n \u0111\u1ec1<\/strong> c\u1ea7n nghi\u00ean c\u1ee9u.<\/li>\n<li><strong>M\u00e3 h\u00f3a<\/strong> v\u00e0 ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u v\u00e0o c\u00e1c nh\u00f3m ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng \u1ee9ng.<\/li>\n<li>Ph\u00e2n t\u00edch v\u00e0 <strong>\u0111\u01b0a ra k\u1ebft lu\u1eadn<\/strong> t\u1eeb c\u00e1c nh\u00f3m ch\u1ee7 \u0111\u1ec1 \u0111\u00f3.<\/li>\n<\/ul>\n<\/li>\n<li><strong>L\u1ee3i \u00edch:<\/strong> Gi\u00fap ph\u00e2n t\u00edch v\u00e0 <strong>t\u1ed5 ch\u1ee9c th\u00f4ng tin<\/strong> m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng.<\/li>\n<li><strong>V\u00ed d\u1ee5:<\/strong> M\u1ed9t t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 ph\u00e2n t\u00edch c\u00e1c b\u00e0i b\u00e1o v\u1ec1 <strong>bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu<\/strong> \u0111\u1ec3 <strong>x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh<\/strong> g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi m\u00f4i tr\u01b0\u1eddng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><strong>L\u00fd thuy\u1ebft n\u1ec1n t\u1ea3ng (Grounded Theory)<\/strong><\/h4>\n<ul>\n<li><strong>M\u1ee5c ti\u00eau:<\/strong> X\u00e2y d\u1ef1ng <strong>l\u00fd thuy\u1ebft m\u1edbi t\u1eeb d\u1eef li\u1ec7u th\u1ef1c t\u1ebf<\/strong> m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c l\u00fd thuy\u1ebft hi\u1ec7n c\u00f3.<\/li>\n<li><strong>Quy tr\u00ecnh:<\/strong>\n<ul>\n<li><strong>Thu th\u1eadp d\u1eef li\u1ec7u<\/strong> v\u00e0 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch ngay t\u1eeb \u0111\u1ea7u, kh\u00f4ng gi\u1ea3 \u0111\u1ecbnh tr\u01b0\u1edbc c\u00e1c kh\u00e1i ni\u1ec7m.<\/li>\n<li><strong>M\u00e3 h\u00f3a m\u1edf<\/strong>: X\u1eed l\u00fd d\u1eef li\u1ec7u b\u1eb1ng c\u00e1ch <strong>t\u1ea1o ra c\u00e1c m\u00e3<\/strong> t\u1eeb nh\u1eefng ph\u1ea7n d\u1eef li\u1ec7u c\u00f3 \u00fd ngh\u0129a.<\/li>\n<li><strong>M\u00e3 h\u00f3a ch\u1ecdn l\u1ecdc<\/strong>: T\u1eadp trung v\u00e0o c\u00e1c m\u00e3 quan tr\u1ecdng \u0111\u1ec3 h\u00ecnh th\u00e0nh l\u00fd thuy\u1ebft.<\/li>\n<li><strong>M\u00e3 h\u00f3a l\u00fd thuy\u1ebft<\/strong>: X\u00e1c \u0111\u1ecbnh c\u00e1c kh\u00e1i ni\u1ec7m t\u1ed5ng qu\u00e1t v\u00e0 x\u00e2y d\u1ef1ng l\u00fd thuy\u1ebft d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n<\/li>\n<li><strong>L\u1ee3i \u00edch:<\/strong> Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y r\u1ea5t h\u1eefu \u00edch trong c\u00e1c l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u m\u00e0 <strong>l\u00fd thuy\u1ebft ch\u01b0a \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ea7y \u0111\u1ee7<\/strong>.<\/li>\n<li><strong>V\u00ed d\u1ee5:<\/strong> M\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 <strong>h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00fd thuy\u1ebft n\u1ec1n t\u1ea3ng \u0111\u1ec3 <strong>x\u00e2y d\u1ef1ng l\u00fd thuy\u1ebft m\u1edbi v\u1ec1 \u0111\u1ed9ng c\u01a1 ti\u00eau d\u00f9ng<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\" rel=\"bookmark\">Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Mu\u1ed1n-b\u00e1n-\u0111\u01b0\u1ee3c-s\u1ea3n-ph\u1ea9m-ph\u1ea3i-t\u00ecm-hi\u1ec3u-kh\u00e1ch-h\u00e0ng.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9982 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Mu\u1ed1n-b\u00e1n-\u0111\u01b0\u1ee3c-s\u1ea3n-ph\u1ea9m-ph\u1ea3i-t\u00ecm-hi\u1ec3u-kh\u00e1ch-h\u00e0ng.jpg\" alt=\"Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?\" width=\"940\" height=\"491\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Mu\u1ed1n-b\u00e1n-\u0111\u01b0\u1ee3c-s\u1ea3n-ph\u1ea9m-ph\u1ea3i-t\u00ecm-hi\u1ec3u-kh\u00e1ch-h\u00e0ng.jpg 940w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Mu\u1ed1n-b\u00e1n-\u0111\u01b0\u1ee3c-s\u1ea3n-ph\u1ea9m-ph\u1ea3i-t\u00ecm-hi\u1ec3u-kh\u00e1ch-h\u00e0ng-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Mu\u1ed1n-b\u00e1n-\u0111\u01b0\u1ee3c-s\u1ea3n-ph\u1ea9m-ph\u1ea3i-t\u00ecm-hi\u1ec3u-kh\u00e1ch-h\u00e0ng-768x401.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Mu\u1ed1n-b\u00e1n-\u0111\u01b0\u1ee3c-s\u1ea3n-ph\u1ea9m-ph\u1ea3i-t\u00ecm-hi\u1ec3u-kh\u00e1ch-h\u00e0ng-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Mu\u1ed1n-b\u00e1n-\u0111\u01b0\u1ee3c-s\u1ea3n-ph\u1ea9m-ph\u1ea3i-t\u00ecm-hi\u1ec3u-kh\u00e1ch-h\u00e0ng-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Mu\u1ed1n-b\u00e1n-\u0111\u01b0\u1ee3c-s\u1ea3n-ph\u1ea9m-ph\u1ea3i-t\u00ecm-hi\u1ec3u-kh\u00e1ch-h\u00e0ng-144x75.jpg 144w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/a><\/p>\n<h4><strong>C\u00f4ng C\u1ee5 H\u1ed7 Tr\u1ee3:<\/strong><\/h4>\n<ul>\n<li><strong>Nvivo, Atlas.ti<\/strong>: L\u00e0 ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch \u0111\u1ecbnh t\u00ednh, h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch ch\u1ee7 \u0111\u1ec1 t\u1ef1 \u0111\u1ed9ng v\u00e0 m\u00e3 h\u00f3a d\u1eef li\u1ec7u nhanh ch\u00f3ng.<\/li>\n<li><strong>Alceste, Prospero<\/strong>: C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch t\u1eeb v\u1ef1ng, gi\u00fap x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ebfm t\u1ea7n su\u1ea5t t\u1eeb ng\u1eef, gi\u00fap ph\u00e1t hi\u1ec7n c\u00e1c kh\u00e1i ni\u1ec7m n\u1ed5i b\u1eadt trong d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/07\/Tu-van-trien-khai-nghien-cuu-thi-truong-insight-khach-hang-dtm-consulting.png\"><img decoding=\"async\" class=\"aligncenter wp-image-17285 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/07\/Tu-van-trien-khai-nghien-cuu-thi-truong-insight-khach-hang-dtm-consulting-300x169.png\" alt=\"T\u01b0 v\u1ea5n tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng dtm consulting\" width=\"500\" height=\"281\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/07\/Tu-van-trien-khai-nghien-cuu-thi-truong-insight-khach-hang-dtm-consulting-300x169.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/07\/Tu-van-trien-khai-nghien-cuu-thi-truong-insight-khach-hang-dtm-consulting-1024x576.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/07\/Tu-van-trien-khai-nghien-cuu-thi-truong-insight-khach-hang-dtm-consulting-768x432.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/07\/Tu-van-trien-khai-nghien-cuu-thi-truong-insight-khach-hang-dtm-consulting-1536x864.png 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/07\/Tu-van-trien-khai-nghien-cuu-thi-truong-insight-khach-hang-dtm-consulting-18x10.png 18w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/07\/Tu-van-trien-khai-nghien-cuu-thi-truong-insight-khach-hang-dtm-consulting-410x230.png 410w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/07\/Tu-van-trien-khai-nghien-cuu-thi-truong-insight-khach-hang-dtm-consulting-570x321.png 570w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/07\/Tu-van-trien-khai-nghien-cuu-thi-truong-insight-khach-hang-dtm-consulting.png 1920w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><\/a><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT US<\/a><\/span> \u0110\u1ec2 \u0110\u01af\u1ee2C NH\u1eacN T\u01af V\u1ea4N T\u1eea CHUY\u00caN GIA<\/strong><\/p>\n<\/blockquote>\n<h2><strong> T\u1ed5ng h\u1ee3p v\u00e0 vi\u1ebft b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh chuy\u00ean nghi\u1ec7p<\/strong><\/h2>\n<p>M\u1ed9t b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u m\u00e0 c\u00f2n ph\u1ea3i <strong>tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng, logic v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn<\/strong>. Vi\u1ec7c n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c <strong>hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng<\/strong> hi\u1ec7u qu\u1ea3 trong th\u1ef1c ti\u1ec5n.<\/p>\n<p><strong>C\u1ea5u tr\u00fac ti\u00eau chu\u1ea9n c\u1ee7a b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh:<\/strong><\/p>\n<ol>\n<li>\n<h3><strong>T\u00f3m t\u1eaft ch\u00ednh (Executive Summary)<\/strong><\/h3>\n<ul>\n<li><strong>M\u1ee5c \u0111\u00edch<\/strong>: T\u00f3m t\u1eaft c\u00e1c \u0111i\u1ec3m ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u, bao g\u1ed3m m\u1ee5c ti\u00eau, ph\u01b0\u01a1ng ph\u00e1p, k\u1ebft qu\u1ea3 ch\u00ednh v\u00e0 khuy\u1ebfn ngh\u1ecb.<\/li>\n<li><strong>\u0110\u1ed9 d\u00e0i<\/strong>: Th\u01b0\u1eddng t\u1eeb <strong>1 \u0111\u1ebfn 2 trang<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>Gi\u1edbi thi\u1ec7u v\u1ea5n \u0111\u1ec1 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/strong><\/h3>\n<ul>\n<li><strong>Gi\u1edbi thi\u1ec7u v\u1ec1 b\u1ed1i c\u1ea3nh nghi\u00ean c\u1ee9u<\/strong>: Gi\u1ea3i th\u00edch v\u1ec1 <strong>v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u<\/strong>, m\u1ee5c ti\u00eau v\u00e0 l\u00fd do nghi\u00ean c\u1ee9u.<\/li>\n<li><strong>M\u00f4 t\u1ea3 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/strong>: Tr\u00ecnh b\u00e0y <strong>c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh.<\/strong><\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u &amp; k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/strong><\/h3>\n<ul>\n<li><strong>Tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch<\/strong> t\u1eeb c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u.<\/li>\n<li><strong>Minh h\u1ecda b\u1eb1ng v\u00ed d\u1ee5<\/strong> t\u1eeb d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u00e0 m\u00f4 t\u1ea3 c\u00e1c <strong>ch\u1ee7 \u0111\u1ec1, m\u00e3 h\u00f3a, v\u00e0 k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>Th\u1ea3o lu\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1<\/strong><\/h3>\n<ul>\n<li><strong>Gi\u1ea3i th\u00edch k\u1ebft qu\u1ea3<\/strong> nghi\u00ean c\u1ee9u, so s\u00e1nh v\u1edbi c\u00e1c l\u00fd thuy\u1ebft hi\u1ec7n c\u00f3.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng<\/strong> \u0111\u1ebfn k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u v\u00e0 <strong>nh\u1eefng v\u1ea5n \u0111\u1ec1 ch\u01b0a \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>K\u1ebft lu\u1eadn v\u00e0 khuy\u1ebfn ngh\u1ecb<\/strong><\/h3>\n<ul>\n<li><strong>T\u00f3m t\u1eaft c\u00e1c k\u1ebft lu\u1eadn ch\u00ednh<\/strong>.<\/li>\n<li><strong>Khuy\u1ebfn ngh\u1ecb<\/strong> cho c\u00e1c nghi\u00ean c\u1ee9u ti\u1ebfp theo ho\u1eb7c \u1ee9ng d\u1ee5ng trong th\u1ef1c ti\u1ec5n.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><strong>T\u00e0i li\u1ec7u tham kh\u1ea3o v\u00e0 ph\u1ee5 l\u1ee5c<\/strong><\/h3>\n<ul>\n<li><strong>Danh s\u00e1ch t\u00e0i li\u1ec7u<\/strong> tham kh\u1ea3o \u0111\u00e3 s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u.<\/li>\n<li>C\u00e1c <strong>ph\u1ee5 l\u1ee5c<\/strong> (n\u1ebfu c\u00f3): bao g\u1ed3m b\u1ea3ng c\u00e2u h\u1ecfi, b\u1ea3n ghi \u00e2m ph\u1ecfng v\u1ea5n, b\u1ea3ng ph\u00e2n t\u00edch&#8230;<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><strong>L\u01b0u \u00dd Quan Tr\u1ecdng Khi Vi\u1ebft B\u00e1o C\u00e1o:<\/strong><\/h3>\n<ul>\n<li><strong>Ng\u00f4n ng\u1eef r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u<\/strong>: Tr\u00e1nh s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt ng\u1eef qu\u00e1 chuy\u00ean ng\u00e0nh m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng quen thu\u1ed9c.<\/li>\n<li><strong>Tr\u00ecnh b\u00e0y tr\u1ef1c quan<\/strong>: S\u1eed d\u1ee5ng <strong>bi\u1ec3u \u0111\u1ed3, s\u01a1 \u0111\u1ed3, v\u00e0 c\u00e1c h\u00ecnh \u1ea3nh minh h\u1ecda<\/strong> \u0111\u1ec3 l\u00e0m r\u00f5 c\u00e1c \u0111i\u1ec3m ch\u00ednh.<\/li>\n<li><strong>C\u0103n c\u1ee9 v\u00e0o d\u1eef li\u1ec7u<\/strong>: \u0110\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi <strong>k\u1ebft lu\u1eadn \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1eb1ng d\u1eef li\u1ec7u th\u1ef1c t\u1ebf<\/strong>.<\/li>\n<\/ul>\n<p><strong>K\u1ebft Lu\u1eadn<\/strong><\/p>\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh kh\u00f4ng ch\u1ec9 gi\u00fap ch\u00fang ta <strong>hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi, c\u1ea3m x\u00fac v\u00e0 \u0111\u1ed9ng c\u01a1<\/strong> c\u1ee7a con ng\u01b0\u1eddi m\u00e0 c\u00f2n cung c\u1ea5p nh\u1eefng <strong>k\u1ebft qu\u1ea3 s\u00e2u s\u1eafc v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n<\/strong>. Khi k\u1ebft h\u1ee3p v\u1edbi ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng, nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd, h\u1ed7 tr\u1ee3 trong vi\u1ec7c x\u00e2y d\u1ef1ng <strong>chi\u1ebfn l\u01b0\u1ee3c marketing, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong>, and <strong>qu\u1ea3n l\u00fd t\u1ed5 ch\u1ee9c<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sau khi thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh (ph\u1ecfng v\u1ea5n, quan s\u00e1t, nh\u00f3m t\u1eadp trung&#8230;), b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 m\u00e3 h\u00f3a v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 r\u00fat ra c\u00e1c xu h\u01b0\u1edbng, m\u1ed1i quan h\u1ec7 v\u00e0 \u00fd ngh\u0129a t\u1eeb th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ecbnh [&hellip;]<\/p>","protected":false},"author":4,"featured_media":18152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[679,651],"class_list":["post-18149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-nghien-cuu-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=18149"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18149\/revisions"}],"predecessor-version":[{"id":18156,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18149\/revisions\/18156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/18152"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=18149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=18149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=18149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}