{"id":18046,"date":"2024-12-27T17:03:12","date_gmt":"2024-12-27T10:03:12","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=18046"},"modified":"2024-12-27T17:03:55","modified_gmt":"2024-12-27T10:03:55","slug":"8-giai-doan-shoppertainment","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/8-giai-doan-shoppertainment\/","title":{"rendered":"8 giai \u0111o\u1ea1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u trong Shoppertainment (mua s\u1eafm gi\u1ea3i tr\u00ed)"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (<\/span><\/i>e-commerce<\/span><\/i><\/a>) ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, <\/span><\/i>Shoppertainment (th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i)<\/i><\/b><\/a>\u00a0n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. Qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c mua s\u1eafm m\u00e0 c\u00f2n l\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m to\u00e0n di\u1ec7n.\u00a0<\/span><\/i><\/p>\n

V\u1edbi 8 giai \u0111o\u1ea1n t\u1eeb kh\u00e1m ph\u00e1 \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i, <\/span><\/i>Shoppertainment<\/i><\/b> gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng h\u00e0nh tr\u00ecnh mua s\u1eafm \u0111\u1ea7y th\u00fa v\u1ecb. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 chi ti\u1ebft t\u1eebng b\u01b0\u1edbc c\u1ee7a h\u00e0nh tr\u00ecnh n\u00e0y!<\/span><\/i><\/p>\n

1. 8 giai \u0111o\u1ea1n Shoppertainment (mua s\u1eafm gi\u1ea3i tr\u00ed)<\/b><\/h2>\n

Shoppertainment l\u00e0 m\u1ed9t v\u00f2ng l\u1eb7p li\u00ean t\u1ee5c. M\u1ed7i giai \u0111o\u1ea1n trong \u0111\u00f3 \u0111\u1ec1u g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c chia th\u00e0nh hai ph\u1ea7n ch\u00ednh: b\u1ed1n giai \u0111o\u1ea1n \u0111\u1ea7u t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng t\u1ed1c, t\u1eeb n\u00e2ng cao nh\u1eadn th\u1ee9c \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i doanh s\u1ed1. B\u1ed1n giai \u0111o\u1ea1n sau h\u01b0\u1edbng t\u1edbi vi\u1ec7c lan t\u1ecfa trong c\u1ed9ng \u0111\u1ed3ng, t\u1ea1o hi\u1ec7u \u1ee9ng c\u1ed9ng h\u01b0\u1edfng \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft l\u00e2u d\u00e0i.<\/span><\/p>\n

\"8<\/p>\n

8 giai \u0111o\u1ea1n Shoppertainment<\/span><\/i><\/p>\n

1.1. Kh\u00e1m ph\u00e1 – Shoppertainment giai \u0111o\u1ea1n 1<\/b><\/h3>\n

Kh\u00e1m ph\u00e1 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong h\u00e0nh tr\u00ecnh Shoppertainment v\u1edbi m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. Trong giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p t\u00ecm c\u00e1ch thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra d\u1ea5u \u1ea5n ban \u0111\u1ea7u m\u1ea1nh m\u1ebd, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n v\u00e0 ghi nh\u1edb trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh.<\/span><\/p>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 TikTok, Facebook. Nh\u1eefng thu\u1eadt to\u00e1n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00e2y, nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1eb7t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho c\u00e1c giai \u0111o\u1ea1n ti\u1ebfp theo, t\u1eeb t\u01b0\u01a1ng t\u00e1c \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i v\u00e0 lan t\u1ecfa.<\/span><\/p>\n

Xem th\u00eam: <\/span>Gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p, ti\u1ebft ki\u1ec7m chi ph\u00ed cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/span><\/a><\/p>\n

1.2. T\u01b0\u01a1ng t\u00e1c – Shoppertainment giai \u0111o\u1ea1n 2<\/b><\/h3>\n

T\u01b0\u01a1ng t\u00e1c l\u00e0 b\u01b0\u1edbc ti\u1ebfp theo trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m Shoppertainment. \u0110\u00e2y l\u00e0 l\u00fac th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung x\u00e2y d\u1ef1ng s\u1ef1 k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 bi\u1ebfn ng\u01b0\u1eddi d\u00f9ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i th\u1ee5 \u0111\u1ed9ng th\u00e0nh nh\u1eefng ng\u01b0\u1eddi tham gia t\u00edch c\u1ef1c. T\u01b0\u01a1ng t\u00e1c l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Ho\u1ea1t \u0111\u1ed9ng trong giai \u0111o\u1ea1n n\u00e0y xoay quanh vi\u1ec7c t\u1ea1o n\u1ed9i dung mang t\u00ednh gi\u1ea3i tr\u00ed cao. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng video ng\u1eafn, livestream \u0111\u1ec3 thu h\u00fat v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, t\u1ed5 ch\u1ee9c mini-games ho\u1eb7c c\u00e1c th\u1eed th\u00e1ch k\u00e8m hashtag tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng t\u1ea1o n\u1ed9i dung li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Ngo\u00e0i ra, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng (AR) c\u0169ng mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m s\u00e1ng t\u1ea1o, h\u1ea5p d\u1eabn. Ch\u1eb3ng h\u1ea1n, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m qua AR \u0111\u1ec3 tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u01a1i g\u1ee3i c\u1ea3m gi\u00e1c th\u00fa v\u1ecb v\u00e0 m\u1edbi m\u1ebb, \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi c\u00e1c giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a Shoppertainment.<\/span><\/p>\n

Xem th\u00eam: <\/span>7 Strategies for Building Customer Loyalty<\/span><\/a><\/p>\n

1.3. C\u00e2n nh\u1eafc – <\/b>Shoppertainment giai \u0111o\u1ea1n 3<\/b><\/h3>\n

C\u00e2n nh\u1eafc l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh Shoppertainment. \u1ede b\u01b0\u1edbc n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o vi\u1ec7c k\u00edch th\u00edch \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi m\u1ee5c ti\u00eau khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng y\u00eau th\u00edch v\u00e0 th\u1ef1c s\u1ef1 c\u00e2n nh\u1eafc vi\u1ec7c mua s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n chuy\u1ec3n t\u1eeb vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd sang vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh trong giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m vi\u1ec7c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m qua c\u00e1c bu\u1ed5i livestream ho\u1eb7c video. Nh\u1eefng h\u00ecnh th\u1ee9c n\u00e0y cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng, c\u00f4ng d\u1ee5ng v\u00e0 nh\u1eefng l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m, gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi ra quy\u1ebft \u0111\u1ecbnh mua. Ngo\u00e0i ra, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1 ho\u1eb7c khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00f4ng th\u1ec3 b\u1ecf qua trong giai \u0111o\u1ea1n n\u00e0y l\u00e0 vi\u1ec7c t\u1ea1o d\u1ef1ng l\u00f2ng tin. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n cung c\u1ea5p nh\u1eefng n\u1ed9i dung minh b\u1ea1ch v\u00e0 th\u1ef1c t\u1ebf, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y an t\u00e2m h\u01a1n v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua. Qua \u0111\u00f3, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y \u00fd \u0111\u1ecbnh mua h\u00e0ng m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

Xem th\u00eam: Kh\u00e1ch h\u00e0ng quen thu\u1ed9c v\u1edbi gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i? Doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec?<\/a><\/strong>\"kh\u00e1ch<\/a><\/p>\n

1.4. Chuy\u1ec3n \u0111\u1ed5i – Shoppertainment giai \u0111o\u1ea1n 4<\/b><\/h3>\n

V\u1edbi m\u1ee5c ti\u00eau bi\u1ebfn \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf, chuy\u1ec3n \u0111\u1ed5i tr\u1edf th\u00e0nh b\u01b0\u1edbc quy\u1ebft \u0111\u1ecbnh trong m\u1ed9t h\u00e0nh tr\u00ecnh Shoppertainment. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng v\u00ec t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc \u0111\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm cu\u1ed1i c\u00f9ng. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1ea1o ra nh\u1eefng y\u1ebfu t\u1ed1 k\u00edch th\u00edch m\u1ea1nh m\u1ebd, khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ea7n ch\u1eeb m\u00e0 th\u1ef1c s\u1ef1 ho\u00e0n t\u1ea5t giao d\u1ecbch.<\/span><\/p>\n

Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh trong giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng nh\u01b0 n\u00fat “mua ngay”, gi\u1ecf h\u00e0ng ho\u1eb7c link \u0111\u1eb7t h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c website th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng t\u00ednh n\u0103ng n\u00e0y gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh mua h\u00e0ng, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m thu\u1eadn ti\u1ec7n v\u00e0 li\u1ec1n m\u1ea1ch cho ng\u01b0\u1eddi d\u00f9ng. B\u00ean c\u1ea1nh \u0111\u00f3, t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh flash sale ho\u1eb7c \u01b0u \u0111\u00e3i gi\u1edbi h\u1ea1n th\u1eddi gian c\u0169ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 quy\u1ebft \u0111o\u00e1n trong h\u00e0nh \u0111\u1ed9ng mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

K\u1ebft qu\u1ea3 mong mu\u1ed1n c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch kinh t\u1ebf r\u00f5 r\u1ec7t. H\u01a1n n\u1eefa, giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng c\u0169ng g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 l\u00f2ng tin v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, m\u1edf ra c\u01a1 h\u1ed9i cho nh\u1eefng giao d\u1ecbch ti\u1ebfp theo.<\/span><\/p>\n

\"Chuy\u1ec3n<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i – Shoppertainment giai \u0111o\u1ea1n 4<\/span><\/i><\/p>\n

1.5. \u0110\u00e1nh gi\u00e1 – Shoppertainment giai \u0111o\u1ea1n 5<\/b><\/h3>\n

\u0110\u00e1nh gi\u00e1 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m sau khi mua h\u00e0ng, t\u1ea1o n\u00ean m\u1ed9t chu k\u1ef3 lan t\u1ecfa t\u1ef1 nhi\u00ean cho th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng b\u00e0y t\u1ecf c\u1ea3m nh\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng kh\u00e1c. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh v\u00e0 gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/p>\n

Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh trong giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m vi\u1ec7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u0103ng \u0111\u00e1nh gi\u00e1 ho\u1eb7c chia s\u1ebb n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. V\u00ed d\u1ee5, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay video “unbox” s\u1ea3n ph\u1ea9m v\u00e0 chia s\u1ebb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Ngo\u00e0i ra, t\u1eadn d\u1ee5ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (User-Generated Content \u2013 UGC) c\u0169ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, gi\u00fap lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng \u0111\u00f2i h\u1ecfi qu\u00e1 nhi\u1ec1u chi ph\u00ed marketing tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

Khi kh\u00e1ch h\u00e0ng chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, h\u1ecd kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n t\u1ea1o n\u00ean m\u1ed9t c\u1ed9ng \u0111\u1ed3ng t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y s\u1ef1 tin c\u1eady. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi c\u1ea3 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai.<\/span><\/p>\n

1.6. Tham gia – Shoppertainment giai \u0111o\u1ea1n 6<\/b><\/h3>\n

Tham gia l\u00e0 b\u01b0\u1edbc ti\u1ebfp theo \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng tham gia s\u00e2u h\u01a1n v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng s\u1ef1 k\u1ebft n\u1ed1i b\u1ec1n ch\u1eb7t v\u00e0 c\u1ea3m gi\u00e1c thu\u1ed9c v\u1ec1 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao l\u00f2ng trung th\u00e0nh m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh trong giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh t\u01b0\u01a1ng t\u00e1c \u0111\u1ecbnh k\u1ef3, ch\u1eb3ng h\u1ea1n nh\u01b0 livestream h\u1ecfi \u0111\u00e1p ho\u1eb7c h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn. B\u00ean c\u1ea1nh \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tham gia v\u00e0o c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn, tr\u00f2 chuy\u1ec7n ho\u1eb7c b\u00ecnh lu\u1eadn li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o kh\u00f4ng gian giao ti\u1ebfp hai chi\u1ec1u m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

Thi\u1ebft l\u1eadp m\u1ed9t m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n trong giai \u0111o\u1ea1n tham gia. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng duy tr\u00ec s\u1ef1 g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 t\u00edch c\u1ef1c v\u00e0 l\u00e2u d\u00e0i cho s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Xem th\u00eam: S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? 5 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft t\u1ea1o n\u00ean kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/a><\/strong><\/p>\n

\"S\u1ef1<\/a><\/p>\n

1.7. Lan t\u1ecfa – Shoppertainment giai \u0111o\u1ea1n 7<\/b><\/h3>\n

Lan t\u1ecfa t\u1eadp trung v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 s\u00e1ng t\u1ea1o. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ed9ng \u0111\u1ed3ng, bi\u1ebfn kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 nhi\u00ean, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 lan t\u1ecfa m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1eadn d\u1ee5ng s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 uy t\u00edn \u0111\u00e3 x\u00e2y d\u1ef1ng \u1edf c\u00e1c giai \u0111o\u1ea1n tr\u01b0\u1edbc.<\/span><\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh nh\u01b0 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o, k\u1ebft h\u1ee3p chia s\u1ebb n\u1ed9i dung do kh\u00e1ch h\u00e0ng t\u1ea1o ra (UGC), t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch hashtag ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi KOLs (Key Opinion Leaders) th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 tham gia c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, gi\u00fap n\u1ed9i dung \u0111\u01b0\u1ee3c lan truy\u1ec1n nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng.<\/span><\/p>\n

Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o ra hi\u1ec7u \u1ee9ng lan truy\u1ec1n t\u00edch c\u1ef1c. Khi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u00f9ng tham gia chia s\u1ebb, doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng quy m\u00f4 \u1ea3nh h\u01b0\u1edfng v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi.<\/span><\/p>\n

Xem th\u00eam: <\/span>[Influence Marketing] 5 tips t\u0103ng hi\u1ec7u qu\u1ea3 khi book KOLs<\/span><\/a><\/p>\n

1.8. Chuy\u1ec3n \u0111\u1ed5i l\u1ea7n hai – Shoppertainment giai \u0111o\u1ea1n 8<\/b><\/h3>\n

Chuy\u1ec3n \u0111\u1ed5i l\u1ea7n hai l\u00e0 b\u01b0\u1edbc t\u00e1i th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng t\u1eeb ng\u01b0\u1eddi d\u00f9ng, kh\u00e9p l\u1ea1i m\u1ed9t v\u00f2ng l\u1eb7p c\u1ee7a Shoppertainment v\u00e0 chu\u1ea9n b\u1ecb cho chu k\u1ef3 ti\u1ebfp theo. Doanh nghi\u1ec7p mong mu\u1ed1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch h\u1ecd ti\u1ebfp t\u1ee5c \u0111\u1ed3ng h\u00e0nh c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i l\u1ea7n hai bao g\u1ed3m vi\u1ec7c cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng trung th\u00e0nh. Nh\u1eefng \u01b0u \u0111\u00e3i n\u00e0y kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n s\u1ef1 tr\u00e2n tr\u1ecdng m\u00e0 c\u00f2n t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng quay l\u1ea1i mua s\u1eafm. B\u00ean c\u1ea1nh \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p ho\u1eb7c t\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o.<\/span><\/p>\n

K\u1ebft qu\u1ea3 mong mu\u1ed1n c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 k\u00edch ho\u1ea1t l\u1ea1i chu k\u1ef3 Shoppertainment, gi\u00fap v\u00f2ng l\u1eb7p quay tr\u1edf l\u1ea1i giai \u0111o\u1ea1n Kh\u00e1m ph\u00e1, qua \u0111\u00f3 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c t\u00e1i chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng ch\u1ec9 mang l\u1ea1i doanh thu m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh.<\/span><\/p>\n

\"Chuy\u1ec3n<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i l\u1ea7n hai – Shoppertainment giai \u0111o\u1ea1n 8<\/span><\/i><\/p>\n

2. \u00dd ngh\u0129a c\u1ee7a 8 giai \u0111o\u1ea1n Shoppertainment (mua s\u1eafm gi\u1ea3i tr\u00ed)<\/b><\/h2>\n

8 giai \u0111o\u1ea1n Shoppertainment kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1, m\u00e0 c\u00f2n m\u1edf ra m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c k\u1ebft n\u1ed1i \u0111\u1ed9c \u0111\u00e1o gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, 8 giai \u0111o\u1ea1n gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c marketing th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed9c \u0111\u00e1o gi\u1eefa gi\u1ea3i tr\u00ed v\u00e0 th\u01b0\u01a1ng m\u1ea1i. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c chi\u1ebfn d\u1ecbch marketing n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 m\u00e0 c\u00f2n t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, Shoppertainment g\u00f3p ph\u1ea7n gia t\u0103ng l\u00f2ng trung th\u00e0nh, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y s\u1ef1 lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u trong c\u1ed9ng \u0111\u1ed3ng, mang l\u1ea1i l\u1ee3i \u00edch b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, Shoppertainment gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa gi\u1ea3i tr\u00ed v\u00e0 th\u01b0\u01a1ng m\u1ea1i. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 tham gia v\u00e0o h\u00e0nh tr\u00ecnh mua s\u1eafm m\u00e0 c\u00f2n c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 th\u00fa v\u1ecb, h\u1ee9ng kh\u1edfi khi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c n\u00e0y t\u1ea1o c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i, gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 quay l\u1ea1i v\u00e0 l\u00f2ng trung th\u00e0nh.<\/span><\/p>\n

Vai tr\u00f2 c\u1ee7a Shoppertainment trong vi\u1ec7c k\u1ebft n\u1ed1i doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1eb1m \u1edf kh\u1ea3 n\u0103ng chuy\u1ec3n h\u00f3a h\u00e0nh tr\u00ecnh mua s\u1eafm truy\u1ec1n th\u1ed1ng th\u00e0nh m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u. M\u00f4 h\u00ecnh n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tham gia t\u00edch c\u1ef1c h\u01a1n qua c\u00e1c giai \u0111o\u1ea1n nh\u01b0 kh\u00e1m ph\u00e1, c\u00e2n nh\u1eafc v\u00e0 chuy\u1ec3n \u0111\u1ed5i. Nh\u1edd \u0111\u00f3, Shoppertainment kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u00e0 l\u00e2u d\u00e0i v\u1edbi h\u1ecd.<\/span><\/p>\n

\"\u00dd<\/p>\n

\u00dd ngh\u0129a c\u1ee7a 8 giai \u0111o\u1ea1n Shoppertainment<\/span><\/i><\/p>\n

V\u1edbi 8 giai \u0111o\u1ea1n t\u1eeb kh\u00e1m ph\u00e1 \u0111\u1ebfn lan t\u1ecfa v\u00e0 chuy\u1ec3n \u0111\u1ed5i, <\/span><\/i>Shoppertainment<\/i><\/b> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i m\u1ea1nh m\u1ebd gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. M\u00f4 h\u00ecnh n\u00e0y mang l\u1ea1i l\u1ee3i \u00edch to\u00e0n di\u1ec7n nh\u01b0 gia t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft l\u00e2u d\u00e0i. \u0110\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 <\/span><\/i>Shoppertainment<\/i><\/b> v\u00e0o doanh nghi\u1ec7p, h\u00e3y li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t.<\/span><\/i><\/p>","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce) ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, Shoppertainment (th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i)\u00a0n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. Qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c mua s\u1eafm m\u00e0 c\u00f2n l\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m […]<\/p>","protected":false},"author":26,"featured_media":18062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[656,724],"class_list":["post-18046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-insights-khach-hang","tag-thuong-mai-dien-tu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=18046"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18046\/revisions"}],"predecessor-version":[{"id":18063,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18046\/revisions\/18063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/18062"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=18046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=18046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=18046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}