{"id":18034,"date":"2024-12-23T18:44:29","date_gmt":"2024-12-23T11:44:29","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=18034"},"modified":"2024-12-23T18:45:08","modified_gmt":"2024-12-23T11:45:08","slug":"shoppertainment-thuong-mai-xa-hoi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/shoppertainment-thuong-mai-xa-hoi\/","title":{"rendered":"Shoppertainment (Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i): T\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 marketing hi\u1ec7n \u0111\u1ea1i"},"content":{"rendered":"

Shoppertainment\u00a0 (Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i)<\/i><\/b>\u2013 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa mua s\u1eafm v\u00e0 gi\u1ea3i tr\u00ed tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i\u2013 \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i t\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (<\/span><\/i>e-commerce<\/span><\/i><\/a>) v\u00e0 marketing hi\u1ec7n \u0111\u1ea1i. Xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat gi\u1edbi tr\u1ebb nh\u01b0 Gen Z, Millennials m\u00e0 c\u00f2n m\u1edf r\u1ed9ng \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau d\u00f9ng kh\u00e1c. B\u00e0i vi\u1ebft s\u1ebd kh\u00e1m ph\u00e1 \u0111\u1ecbnh ngh\u0129a, ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng, c\u00e1c h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch doanh nghi\u1ec7p \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y.<\/span><\/i><\/p>\n

1. \u0110\u1ecbnh ngh\u0129a Shoppertainment<\/b><\/h2>\n

Shoppertainment l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed9c \u0111\u00e1o gi\u1eefa mua s\u1eafm (shopping) v\u00e0 gi\u1ea3i tr\u00ed (entertainment), mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m v\u1eeba th\u00fa v\u1ecb, v\u1eeba ti\u1ec7n l\u1ee3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u00e1i ni\u1ec7m n\u00e0y xoay quanh vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ed9i dung gi\u1ea3i tr\u00ed nh\u01b0 video tr\u1ef1c ti\u1ebfp, tr\u00f2 ch\u01a1i h\u00f3a ho\u1eb7c th\u1ef1c t\u1ebf \u1ea3o \u0111\u1ec3 l\u00e0m cho qu\u00e1 tr\u00ecnh mua s\u1eafm tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n, kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 giao d\u1ecbch m\u00e0 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n

V\u1edbi vai tr\u00f2 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c mua s\u1eafm truy\u1ec1n th\u1ed1ng, Shoppertainment bi\u1ebfn h\u00e0nh tr\u00ecnh mua s\u1eafm t\u1eeb m\u1ed9t ho\u1ea1t \u0111\u1ed9ng nh\u00e0m ch\u00e1n tr\u1edf th\u00e0nh tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed h\u1ea5p d\u1eabn. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u00e1ng t\u1ea1o. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 <\/span>l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng (customer loyalty)<\/span><\/a>.<\/span><\/p>\n

\"\u0110\u1ecbnh<\/p>\n

\u0110\u1ecbnh ngh\u0129a Shoppertainment<\/span><\/i><\/p>\n

Xem th\u00eam: <\/span>7 Strategies for Building Customer Loyalty<\/span><\/a><\/p>\n

2. Th\u1ecb tr\u01b0\u1eddng Shoppertainment<\/b><\/h2>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Tik Tok v\u00e0 BCG (2022), th\u1ecb tr\u01b0\u1eddng Shoppertainment \u0111ang m\u1edf ra m\u1ed9t c\u01a1 h\u1ed9i tr\u1ecb gi\u00e1 1 ngh\u00ecn t\u1ef7 USD t\u1ea1i khu v\u1ef1c APAC, tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng to\u00e0n c\u1ea7u trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1. D\u1ef1 ki\u1ebfn, gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng n\u00e0y s\u1ebd t\u0103ng t\u1eeb 500 t\u1ef7 USD l\u00ean 1 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2025, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m k\u00e9p (CAGR) \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea1t 63%. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho s\u1ef1 chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd trong h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00f4ng ngh\u1ec7.<\/span><\/p>\n

Shoppertainment \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i v\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tu\u1ed5i – nh\u1eefng ng\u01b0\u1eddi c\u00f3 mong mu\u1ed1n tr\u1ea3i nghi\u1ec7m n\u1ed9i dung ch\u00e2n th\u1ef1c v\u00e0 mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ea7y c\u1ea3m h\u1ee9ng. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 c\u00f2n l\u00e0m thay \u0111\u1ed5i c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

3. <\/b>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/b><\/a> mua s\u1eafm\u00a0trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/b><\/h2>\n

Shoppertainment – Xu h\u01b0\u1edbng mua s\u1eafm n\u1ed5i b\u1eadt trong th\u1eddi \u0111\u1ea1i truy\u1ec1n th\u00f4ng m\u1edbi \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, \u0111\u1eb7c bi\u1ec7t t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. T\u1ea1i Vi\u1ec7t Nam, nh\u1eefng s\u1ef1 ki\u1ec7n nh\u01b0 Mega Sales l\u00e0 th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng chu\u1ea9n b\u1ecb mua s\u1eafm v\u00e0 ch\u1ed1t giao d\u1ecbch, gi\u00fap c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn v\u00e0 \u0111\u1ea9y m\u1ea1nh doanh thu. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Tik Tok Shop, n\u01a1i c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng n\u1ed9i dung s\u00e1ng t\u1ea1o \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, Shoppertainment \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i ngh\u00ecn t\u1ef7 \u0111\u00f4 la t\u1ea1i APAC v\u00e0o n\u0103m 2025, tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. H\u00ecnh th\u1ee9c n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra gi\u00e1 tr\u1ecb doanh thu l\u1edbn m\u00e0 c\u00f2n thay \u0111\u1ed5i c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng mua s\u1eafm gi\u1ea3i tr\u00ed l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft l\u00e2u d\u00e0i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

4. C\u00e1c h\u00ecnh th\u1ee9c Shoppertainment ph\u1ed5 bi\u1ebfn<\/b><\/h2>\n

Shoppertainment \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch c\u00e1c doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng h\u00ecnh th\u1ee9c s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn. Trong \u0111\u00f3, Livestream b\u00e1n h\u00e0ng (Live Selling Streams), Th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng (Augmented Reality), Tr\u00f2 ch\u01a1i h\u00f3a (Gamification) v\u00e0 Video mua s\u1eafm (Shoppable Video) l\u00e0 b\u1ed1n h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t, mang l\u1ea1i s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa gi\u1ea3i tr\u00ed v\u00e0 th\u01b0\u01a1ng m\u1ea1i (L\u00ea Qu\u1ef3nh, 2023).<\/span><\/p>\n

M\u1ed7i h\u00ecnh th\u1ee9c kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm m\u1edbi l\u1ea1, gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 chi ti\u1ebft t\u1eebng h\u00ecnh th\u1ee9c \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ti\u1ec1m n\u0103ng c\u1ee7a Shoppertainment trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n

4.1. Livestream b\u00e1n h\u00e0ng (Live Selling Streams)<\/b><\/h3>\n

Livestream b\u00e1n h\u00e0ng (Live Selling Streams)<\/a> l\u00e0 h\u00ecnh th\u1ee9c ng\u01b0\u1eddi ph\u00e1t tr\u1ef1c ti\u1ebfp t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n b\u00e1n h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (nh\u01b0 Shopee) ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i (nh\u01b0 Tik Tok). H\u1ecd gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua vi\u1ec7c ph\u00e1t tr\u1ef1c ti\u1ebfp, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm s\u1ed1ng \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn. Vi\u1ec7c t\u01b0\u01a1ng t\u00e1c ngay l\u1eadp t\u1ee9c nh\u01b0 v\u1eady gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/span><\/p>\n

\u0110\u1ec3 Livestream b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 th\u00ec tr\u01b0\u1edbc m\u1ed7i s\u1ef1 ki\u1ec7n, ng\u01b0\u1eddi ph\u00e1t tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng \u0111\u0103ng c\u00e1c video ng\u1eafn ho\u1eb7c danh s\u00e1ch s\u1ea3n ph\u1ea9m l\u00ean n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem tham gia ph\u00f2ng tr\u1ef1c ti\u1ebfp. Trong s\u1ef1 ki\u1ec7n, h\u1ecd kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m chi ti\u1ebft m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi d\u1eabn d\u1eaft d\u01b0 lu\u1eadn, t\u1ea1o hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng t\u00edch c\u1ef1c t\u1eeb \u0111\u00f3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua mua h\u00e0ng.<\/span><\/p>\n

Ngo\u00e0i vi\u1ec7c cung c\u1ea5p th\u00f4ng tin s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ph\u00e1t tr\u1ef1c ti\u1ebfp c\u00f2n chia s\u1ebb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi ra quy\u1ebft \u0111\u1ecbnh mua. \u0110\u1ed3ng th\u1eddi, h\u1ecd x\u00e2y d\u1ef1ng m\u1ed9t kh\u00f4ng gian d\u1ec5 ch\u1ecbu, k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c t\u01b0\u01a1ng t\u00e1c vui v\u1ebb v\u00e0 ch\u00e2n th\u00e0nh, t\u1eeb \u0111\u00f3 gia t\u0103ng hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng.<\/span><\/p>\n

\"Livestream<\/p>\n

Livestream b\u00e1n h\u00e0ng (Live Selling Streams)<\/span><\/i><\/p>\n

4.2. Th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng (Augmented Reality)<\/b><\/h3>\n

Th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng (Augmented Reality – AR)<\/a> \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 c\u00f4ng ngh\u1ec7 k\u1ebft h\u1ee3p th\u1ebf gi\u1edbi th\u1ef1c v\u00e0 th\u1ebf gi\u1edbi \u1ea3o trong th\u1eddi gian th\u1ef1c, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c \u0111\u1ed9c \u0111\u00e1o. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1eed s\u1ea3n ph\u1ea9m nh\u01b0 trang \u0111i\u1ec3m, ch\u1ecdn k\u00ednh m\u1eaft ho\u1eb7c b\u00e0i tr\u00ed n\u1ed9i th\u1ea5t \u1ea3o ngay t\u1ea1i nh\u00e0. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m c\u1ea3 hai th\u1ebf gi\u1edbi c\u00f9ng l\u00fac m\u00e0 c\u00f2n mang \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1ng t\u00e1c s\u1ed1ng \u0111\u1ed9ng v\u1edbi c\u1ea3 v\u1eadt th\u1ec3 th\u1ef1c v\u00e0 \u1ea3o.<\/span><\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 t\u00ednh n\u0103ng AR tr\u00ean Lazada, n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1eed \u0111\u1eb7t c\u00e1c m\u00f3n \u0111\u1ed3 n\u1ed9i th\u1ea5t v\u00e0o kh\u00f4ng gian s\u1ed1ng c\u1ee7a m\u00ecnh ho\u1eb7c ki\u1ec3m tra xem ki\u1ec3u trang \u0111i\u1ec3m n\u00e0o ph\u00f9 h\u1ee3p. C\u00f4ng ngh\u1ec7 n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng s\u1ef1 t\u1ef1 tin khi mua s\u1eafm m\u00e0 c\u00f2n gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"T\u00ednh<\/p>\n

T\u00ednh n\u0103ng AR tr\u00ean Lazada<\/span><\/i><\/p>\n

Xem th\u00eam: <\/span>Metaverse Marketing l\u00e0 g\u00ec? C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho doanh nghi\u1ec7p (c\u1eadp nh\u1eadt 2025)<\/span><\/a><\/p>\n

4.3. Tr\u00f2 ch\u01a1i h\u00f3a (Gamification)<\/b><\/h3>\n

Tr\u00f2 ch\u01a1i h\u00f3a (Gamification)<\/a> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c mua s\u1eafm gi\u1ea3i tr\u00ed \u00e1p d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 t\u1eeb tr\u00f2 ch\u01a1i nh\u1eb1m t\u1ea1o h\u1ee9ng th\u00fa cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi mua c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 k\u1ebft n\u1ed1i c\u1ee7a ng\u01b0\u1eddi mua trong qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/span><\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a gamification l\u00e0 t\u00ednh n\u0103ng thu th\u1eadp xu tr\u00ean Tik Tok Shop. T\u00ednh n\u0103ng n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ki\u1ebfm ph\u1ea7n th\u01b0\u1edfng v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh ti\u1ec1n k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u1eb7c bi\u1ec7t h\u1ea5p d\u1eabn v\u1edbi th\u1ebf h\u1ec7 Gen Z am hi\u1ec3u c\u00f4ng ngh\u1ec7 (Wiyojo v\u00e0 c\u1ed9ng s\u1ef1, 2020). C\u00f3 th\u1ec3 th\u1ea5y gamification kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng t\u00ednh c\u1ea1nh tranh, t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i v\u00e0 gi\u1ea3i tr\u00ed, t\u1eeb \u0111\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng.<\/span><\/p>\n

Xem th\u00eam: <\/span>Gamification Marketing l\u00e0 g\u00ec? Ng\u00e0nh h\u00e0ng n\u00ean \u00e1p d\u1ee5ng Gamification marketing<\/span><\/a><\/p>\n

4.4. Video mua s\u1eafm (Shoppable Video)<\/b><\/h3>\n

Video mua s\u1eafm (Shoppable Video)<\/a> l\u00e0 h\u00ecnh th\u1ee9c k\u1ebft h\u1ee3p n\u1ed9i dung video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, cho ph\u00e9p ng\u01b0\u1eddi xem mua h\u00e0ng ngay khi xem video. H\u00ecnh th\u1ee9c n\u00e0y th\u01b0\u1eddng s\u1eed d\u1ee5ng n\u1ed9i dung s\u00e1ng t\u1ea1o, h\u1ea5p d\u1eabn nh\u01b0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1eb9o v\u1eb7t \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 TikTok Shop, n\u01a1i c\u00e1c video ng\u1eafn li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111i k\u00e8m v\u1edbi n\u00fat mua h\u00e0ng tr\u1ef1c ti\u1ebfp, gi\u00fap ng\u01b0\u1eddi xem d\u1ec5 d\u00e0ng \u0111\u1eb7t mua ch\u1ec9 trong v\u00e0i c\u00fa ch\u1ea1m. Ngo\u00e0i ra, Tik Tok c\u0169ng cung c\u1ea5p t\u00ednh n\u0103ng m\u1edbi trong Tik Tok Shop Seller Center nh\u01b0 Shoppable Video – m\u1ed9t t\u00ednh n\u0103ng cung c\u1ea5p c\u00e1c m\u1eb9o, \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi b\u00e1n t\u1ea1o video h\u1ea5p d\u1eabn \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

5. \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a Shoppertainment<\/b><\/h2>\n

\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a Shoppertainment bao g\u1ed3m Gen Z v\u00e0 Millennials, hai nh\u00f3m ti\u00eau d\u00f9ng ch\u1ee7 l\u1ef1c trong th\u1eddi \u0111\u1ea1i s\u1ed1. Gen Z, v\u1edbi t\u00ednh c\u00e1ch n\u0103ng \u0111\u1ed9ng, y\u00eau th\u00edch gi\u1ea3i tr\u00ed v\u00e0 c\u00f4ng ngh\u1ec7, th\u01b0\u1eddng b\u1ecb thu h\u00fat b\u1edfi n\u1ed9i dung tr\u1ef1c quan, s\u00e1ng t\u1ea1o. H\u1ecd d\u00e0nh nhi\u1ec1u th\u1eddi gian tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, Shopee Live, t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. Shoppertainment \u0111\u00e1p \u1ee9ng ho\u00e0n h\u1ea3o nhu c\u1ea7u n\u00e0y, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft.<\/span><\/p>\n

Trong khi \u0111\u00f3, Millennials \u2013 nh\u00f3m kh\u00e1ch h\u00e0ng tr\u01b0\u1edfng th\u00e0nh h\u01a1n \u2013 coi tr\u1ecdng s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 hi\u1ec7u qu\u1ea3 trong mua s\u1eafm. H\u1ecd \u0111\u00e1nh gi\u00e1 cao c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 livestream b\u00e1n h\u00e0ng ho\u1eb7c video mua s\u1eafm, n\u01a1i th\u00f4ng tin s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u. So v\u1edbi Gen Z, Millennials \u00edt tham gia v\u00e0o c\u00e1c tr\u00f2 ch\u01a1i h\u00f3a nh\u01b0ng l\u1ea1i c\u00f3 kh\u1ea3 n\u0103ng chi ti\u00eau cao h\u01a1n, m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn cho doanh nghi\u1ec7p \u1edf c\u00e1c ng\u00e0nh h\u00e0ng cao c\u1ea5p.<\/span><\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Gen Z v\u00e0 Millennials gi\u00fap Shoppertainment c\u00f3 th\u1ec3 \u0111a d\u1ea1ng h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn. Gen Z ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung gi\u1ea3i tr\u00ed mang t\u00ednh s\u00e1ng t\u1ea1o cao, trong khi Millennials \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa th\u00f4ng tin v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf. Vi\u1ec7c \u0111\u00e1p \u1ee9ng t\u1ed1t c\u1ea3 hai nh\u00f3m s\u1ebd mang l\u1ea1i ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc cho doanh nghi\u1ec7p.<\/span><\/p>\n

\"\u0110\u1ed1i<\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a Shoppertainment<\/span><\/em><\/p>\n

Xem th\u00eam:<\/span><\/p>\n

C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c nh\u1ea5t<\/span><\/a><\/p>\n

Kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2013 Th\u1ebf h\u1ec7 Z (Gen Z) tr\u01b0\u1edfng th\u00e0nh?<\/span><\/a><\/p>\n

6. Nh\u1eefng doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi Shoppertainment<\/b><\/h2>\n

C\u00e1c doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi Shoppertainment th\u01b0\u1eddng n\u1eb1m trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb nh\u01b0 th\u1eddi trang, m\u1ef9 ph\u1ea9m, gia d\u1ee5ng, th\u1ef1c ph\u1ea9m, \u2026. \u0110\u00e2y l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 s\u1ea3n ph\u1ea9m d\u1ec5 t\u1ea1o s\u1ee9c h\u1ea5p d\u1eabn th\u00f4ng qua h\u00ecnh \u1ea3nh, video v\u00e0 c\u1ea1nh tranh r\u1ea5t cao tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u1eady n\u00ean, c\u00e1c ng\u00e0nh h\u00e0ng n\u00e0y th\u01b0\u1eddng c\u1ea7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u0111\u1ec3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Vi\u1ec7c tri\u1ec3n khai v\u00e0 \u00e1p d\u1ee5ng Shoppertainment v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb h\u00ecnh th\u1ee9c livestream b\u00e1n h\u00e0ng \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c, trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f3 th\u1ec3 tri\u1ec3n khai AR ho\u1eb7c video mua s\u1eafm \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a h\u00ecnh th\u1ee9c mua s\u1eafm n\u00e0y l\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung thu h\u00fat v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n

\"Nh\u1eefng<\/p>\n

Nh\u1eefng doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi Shoppertainment<\/span><\/i><\/p>\n

Shoppertainment<\/i><\/b> ch\u00ednh l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 marketing hi\u1ec7n \u0111\u1ea1i khi v\u1eeba t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng v\u1eeba gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed s\u00e1ng t\u1ea1o. N\u1ebfu c\u00f2n b\u0103n kho\u0103n h\u00e3y li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n c\u1ee7a DTM Consulting \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh Shoppertainment hi\u1ec7u qu\u1ea3 cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/i><\/p>","protected":false},"excerpt":{"rendered":"

Shoppertainment\u00a0 (Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i)\u2013 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa mua s\u1eafm v\u00e0 gi\u1ea3i tr\u00ed tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i\u2013 \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i t\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce) v\u00e0 marketing hi\u1ec7n \u0111\u1ea1i. Xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat gi\u1edbi tr\u1ebb nh\u01b0 Gen Z, Millennials m\u00e0 c\u00f2n m\u1edf r\u1ed9ng \u0111\u1ebfn […]<\/p>","protected":false},"author":26,"featured_media":18055,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[724],"class_list":["post-18034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-thuong-mai-dien-tu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=18034"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18034\/revisions"}],"predecessor-version":[{"id":18057,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/18034\/revisions\/18057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/18055"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=18034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=18034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=18034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}