{"id":17895,"date":"2024-11-19T16:37:04","date_gmt":"2024-11-19T09:37:04","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17895"},"modified":"2024-11-19T16:37:04","modified_gmt":"2024-11-19T09:37:04","slug":"nghien-cuu-netnography","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-netnography\/","title":{"rendered":"Nghi\u00ean c\u1ee9u Netnography l\u00e0 g\u00ec? L\u1ee3i \u00edch, h\u1ea1n ch\u1ebf v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c khi s\u1eed du\u0323ng"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh s\u1ed1 h\u00f3a hi\u1ec7n nay, <\/span><\/i>Nghi\u00ean c\u1ee9u Netnography<\/i><\/b> \u0111ang d\u1ea7n tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap c\u00e1c chuy\u00ean gia marketing v\u00e0 nh\u00e0 <\/span><\/i>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/i><\/a> hi\u1ec3u s\u00e2u v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft sau \u0111\u00e2y cu\u0309a DTM Consulting s\u1ebd gi\u1edbi thi\u1ec7u <\/span><\/i>Nghi\u00ean c\u1ee9u Netnography l\u00e0 g\u00ec<\/i><\/b>, \u0111\u1ed3ng th\u1eddi ph\u00e2n t\u00edch l\u1ee3i \u00edch, th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c khi doanh nghi\u1ec7p \u00e1p d\u1ee5ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/span><\/i><\/p>\n

1. L\u1ecbch s\u1eed v\u00e0 ngu\u1ed3n g\u1ed1c nghi\u00ean c\u1ee9u Netnography<\/b><\/h2>\n

Netnography \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0o cu\u1ed1i th\u1eadp ni\u00ean 1990 b\u1edfi Robert Kozinets, m\u1ed9t gi\u00e1o s\u01b0 ng\u01b0\u1eddi M\u1ef9 trong l\u0129nh v\u1ef1c marketing. Kozinets nh\u1eadn th\u1ea5y r\u1eb1ng v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a Internet, c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn d\u1ea7n tr\u1edf th\u00e0nh m\u00f4i tr\u01b0\u1eddng quan tr\u1ecdng \u0111\u1ec3 con ng\u01b0\u1eddi th\u1ec3 hi\u1ec7n quan \u0111i\u1ec3m, chia s\u1ebb s\u1edf th\u00edch. Ph\u01b0\u01a1ng ph\u00e1p Netnography ra \u0111\u1eddi nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ec3 khai th\u00e1c v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u1ed9ng \u0111\u1ed3ng n\u00e0y, gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

Kh\u1edfi ngu\u1ed3n t\u1eeb nghi\u00ean c\u01b0\u0301u Ethnography (nghi\u00ean c\u01b0\u0301u d\u00e2n t\u1ed9c h\u1ecdc)<\/a>, Netnography \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng s\u1ed1 h\u00f3a. Thay v\u00ec thu th\u1eadp th\u00f4ng tin qua quan s\u00e1t th\u1ef1c t\u1ebf ho\u1eb7c <\/span>ph\u1ecfng v\u1ea5n<\/span><\/a>, Netnography d\u1ef1a v\u00e0o d\u1eef li\u1ec7u c\u00f4ng khai t\u1eeb c\u00e1c di\u1ec5n \u0111\u00e0n, nh\u00f3m Facebook v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. So v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u truy\u1ec1n th\u1ed1ng, Netnography cung c\u1ea5p c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf v\u00e0 \u0111a chi\u1ec1u h\u01a1n v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh t\u1ef1 nhi\u00ean c\u1ee7a h\u1ecd. V\u00ec v\u1eady, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c v\u00e0 \u00edt b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi t\u00e1c \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi nghi\u00ean c\u1ee9u.<\/span><\/p>\n

Xem th\u00eam: <\/span>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/span><\/a><\/p>\n

2. \u0110\u1ecbnh ngh\u0129a nghi\u00ean c\u1ee9u Netnography<\/b><\/h2>\n

Kozinets (2002) \u0111\u1ecbnh ngh\u0129a <\/span>Netnography<\/b> hay <\/span>Ethnography tr\u00ean m\u1ea1ng Internet<\/b>, l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p <\/span>nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/span><\/a> m\u1edbi s\u1eed d\u1ee5ng nh\u1eefng k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u mang t\u00ednh d\u00e2n t\u1ed9c h\u1ecdc \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u0103n h\u00f3a th\u00f4ng qua c\u00e1c c\u1ed9ng \u0111\u1ed3ng giao ti\u1ebfp v\u1edbi nhau b\u1eb1ng trung gian m\u00e1y vi t\u00ednh<\/span>.<\/span><\/p>\n

Bartl v\u00e0 c\u1ed9ng s\u1ef1 (2016) nh\u1eadn \u0111\u1ecbnh: V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i (Facebook, Youtube v\u00e0 Twitter) nh\u01b0 hi\u1ec7n nay, Netnography kh\u00f4ng ch\u1ec9 ph\u00f9 h\u1ee3p cho nghi\u00ean c\u1ee9u h\u00e0n l\u00e2m m\u00e0 c\u00f2n c\u00f3 \u1ee9ng d\u1ee5ng m\u1ea1nh m\u1ebd trong th\u1ef1c ti\u1ec5n nghi\u00ean c\u1ee9u h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c<\/span>.<\/span><\/p>\n

T\u1eeb \u0111\u00f3, Netnography d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00e0 chuy\u00ean gia marketing. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, \u0111\u00e1nh gi\u00e1 ph\u1ea3n h\u1ed3i s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/span><\/p>\n

Xem th\u00eam:<\/span><\/p>\n

Emphatic \u2013 Nghi\u00ean c\u1ee9u x\u00e2m nh\u1eadp<\/a><\/p>\n

Hi\u1ec3u v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 (Digital consumer) \u2013 Ph\u1ea7n 1<\/span><\/a><\/p>\n

Hi\u1ec3u v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 (Digital consumer) – Ph\u1ea7n 2<\/span><\/a><\/p>\n

3. L\u1ee3i \u00edch nghi\u00ean c\u1ee9u Netnography trong Marketing v\u00e0 Kinh doanh<\/b><\/h2>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a nghi\u00ean c\u1ee9u Netnography l\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed. Kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t quy m\u00f4 l\u1edbn hay g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi tham gia, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u ngay t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3m thi\u1ec3u chi ph\u00ed nh\u00e2n l\u1ef1c v\u00e0 t\u00e0i ch\u00ednh m\u00e0 c\u00f2n \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, mang l\u1ea1i th\u00f4ng tin k\u1ecbp th\u1eddi \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng.<\/span><\/p>\n

Netnography c\u0169ng mang l\u1ea1i c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c, b\u00ecnh lu\u1eadn, chia s\u1ebb \u00fd ki\u1ebfn trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean c\u1ee7a h\u1ecd, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 <\/span>nhu c\u1ea7u<\/span><\/a>, mong mu\u1ed1n v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Cu\u1ed1i c\u00f9ng, d\u1eef li\u1ec7u t\u1eeb Netnography h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Nh\u1eefng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n c\u00e1c xu h\u01b0\u1edbng m\u1edbi. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p h\u01a1n.<\/span><\/p>\n

\"Nghi\u00ean<\/p>\n

Netnography gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed nghi\u00ean c\u1ee9u<\/span><\/i><\/p>\n

4. Nh\u01b0\u0303ng h\u1ea1n ch\u1ebf v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c khi th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u Netnography<\/b><\/h2>\n

M\u1ed9t trong nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a nghi\u00ean c\u1ee9u Netnography l\u00e0 v\u1ea5n \u0111\u1ec1 v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0. Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 x\u00e2m ph\u1ea1m quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u1ea9n tr\u1ecdng.<\/span><\/p>\n

\u0110\u1ec3 kh\u1eafc ph\u1ee5c, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u1ea7n tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ea1o \u0111\u1ee9c nh\u01b0 \u0111\u1ea3m b\u1ea3o th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c \u1ea9n danh, ch\u1ec9 thu th\u1eadp nh\u1eefng d\u1eef li\u1ec7u c\u00f4ng khai, \u0111\u1ed3ng th\u1eddi xin ph\u00e9p ho\u1eb7c th\u00f4ng b\u00e1o r\u00f5 r\u00e0ng n\u1ebfu s\u1eed d\u1ee5ng th\u00f4ng tin t\u1eeb c\u00e1c nh\u00f3m ho\u1eb7c di\u1ec5n \u0111\u00e0n ri\u00eang t\u01b0.<\/span><\/p>\n

M\u1eb7t kh\u00e1c, nghi\u00ean c\u1ee9u Netnography c\u1ea7n ph\u00e2n t\u00edch l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn<\/a> t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. D\u1eef li\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 r\u1ea5t ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi nghi\u00ean c\u1ee9u ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 chuy\u00ean bi\u1ec7t \u0111\u1ec3 ph\u00e2n t\u00edch ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 v\u00e0 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 t\u1ef1 \u0111\u1ed9ng h\u00f3a trong qu\u00e1 tr\u00ecnh x\u1eed l\u00fd v\u00e0 <\/span>ph\u00e2n t\u00edch d\u1eef li\u1ec7u (data analysis)<\/span><\/a>.<\/span><\/p>\n

\"Nghi\u00ean<\/p>\n

Netnography c\u1ea7n ph\u00e2n t\u00edch kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u<\/span><\/i><\/p>\n

Cu\u1ed1i c\u00f9ng, \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng. Th\u00f4ng tin tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 thi\u1ebfu ki\u1ec3m ch\u1ee9ng ho\u1eb7c b\u1ecb sai l\u1ec7ch do \u00fd ki\u1ebfn ch\u1ee7 quan c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u, nh\u00e0 nghi\u00ean c\u1ee9u c\u1ea7n k\u1ebft h\u1ee3p nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0 x\u00e1c minh \u0111\u1ed9 tin c\u1eady c\u1ee7a c\u00e1c th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c. Ngo\u00e0i ra, c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 \u0111\u1ec3 l\u1ecdc v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u nh\u1eb1m gi\u1ea3m thi\u1ec3u r\u1ee7i ro t\u1eeb nh\u1eefng th\u00f4ng tin thi\u1ebfu ch\u00ednh x\u00e1c.<\/span><\/p>\n

Nghi\u00ean c\u1ee9u Netnography<\/i><\/b> mang l\u1ea1i gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng s\u1ed1. V\u1edbi kh\u1ea3 n\u0103ng ti\u1ebft ki\u1ec7m chi ph\u00ed, cung c\u1ea5p d\u1eef li\u1ec7u ch\u00e2n th\u1ef1c v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh, Netnography \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00e1c chuy\u00ean gia marketing v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i.<\/span><\/i><\/p><\/blockquote>\n

\u0110\u1ec3 n\u1eafm b\u1eaft k\u1ecbp th\u1eddi xu h\u01b0\u1edbng v\u00e0 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng Nghi\u00ean c\u1ee9u Netnography v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c. N\u1ebfu c\u1ea7n t\u01b0 v\u1ea5n th\u00eam v\u1ec1 c\u00e1ch tri\u1ec3n khai Netnography, h\u00e3y li\u00ean h\u1ec7 v\u1edbi DTM Consulting \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 chi ti\u1ebft v\u00e0 t\u1eadn t\u00e2m!<\/span><\/i><\/p>\n

Xem th\u00eam: Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng g\u1ed3m nh\u1eefng g\u00ec? Nh\u1eefng l\u01b0u \u00fd quan tr\u1ecdng doanh nghi\u1ec7p c\u1ea7n bi\u1ebft<\/a><\/strong><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh s\u1ed1 h\u00f3a hi\u1ec7n nay, Nghi\u00ean c\u1ee9u Netnography \u0111ang d\u1ea7n tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap c\u00e1c chuy\u00ean gia marketing v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec3u s\u00e2u v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft sau \u0111\u00e2y cu\u0309a DTM Consulting s\u1ebd gi\u1edbi thi\u1ec7u Nghi\u00ean c\u1ee9u Netnography l\u00e0 g\u00ec, \u0111\u1ed3ng th\u1eddi ph\u00e2n t\u00edch […]<\/p>","protected":false},"author":26,"featured_media":17927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[651],"class_list":["post-17895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=17895"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17895\/revisions"}],"predecessor-version":[{"id":18020,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17895\/revisions\/18020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/17927"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=17895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=17895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=17895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}