{"id":17815,"date":"2024-11-05T18:14:26","date_gmt":"2024-11-05T11:14:26","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17815"},"modified":"2024-11-05T18:14:26","modified_gmt":"2024-11-05T11:14:26","slug":"khi-nao-trien-khai-nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/khi-nao-trien-khai-nghien-cuu-thi-truong\/","title":{"rendered":"Khi n\u00e0o tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? C\u00e1c y\u1ebfu t\u1ed1 n\u00ean xem x\u00e9t tr\u01b0\u1edbc khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"

Khi n\u00e0o tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? Quy\u1ebft \u0111\u1ecbnh ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u01a1n gi\u1ea3n, m\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e2n nh\u1eafc s\u00e2u s\u1eafc t\u1eeb ph\u00eda nh\u00e0 qu\u1ea3n l\u00fd. \u0110\u1ee9ng tr\u01b0\u1edbc m\u1ed9t v\u1ea5n \u0111\u1ec1, ng\u01b0\u1eddi qu\u1ea3n l\u00fd kh\u00f4ng n\u00ean ph\u1ea3n x\u1ea1 ngay l\u1eadp t\u1ee9c b\u1eb1ng c\u00e1ch tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Thay v\u00e0o \u0111\u00f3, c\u1ea7n ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb c\u1ee7a nghi\u00ean c\u1ee9u \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi quan tr\u1ecdng: li\u1ec7u vi\u1ec7c gi\u1ea3m thi\u1ec3u r\u1ee7i ro c\u00f3 x\u1ee9ng \u0111\u00e1ng v\u1edbi chi ph\u00ed v\u00e0 th\u1eddi gian ch\u1edd \u0111\u1ee3i \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kh\u00f4ng?<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p, m\u00e0 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1, d\u1eabn l\u1ed1i doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e0nh tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c con s\u1ed1, c\u00e1c bi\u1ec3u \u0111\u1ed3 m\u00e0 c\u00f2n mang \u0111\u1ebfn s\u1ef1 th\u00f4ng su\u1ed1t v\u00e0 s\u00e1ng su\u1ed1t, l\u00e0m n\u1ec1n t\u1ea3ng cho nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u1eefng v\u00e0ng, t\u1ea1o ra s\u1ee9c h\u00fat cho th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 gi\u00fap doanh nghi\u1ec7p tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c kh\u00f4ng nghi\u00ean c\u1ee9u l\u1ea1i l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t. Do \u0111\u00f3, y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean m\u00e0 nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i xem x\u00e9t l\u00e0 li\u1ec7u c\u00f3 c\u1ea7n thi\u1ebft th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho t\u00ecnh hu\u1ed1ng n\u00e0y hay kh\u00f4ng. C\u00f9ng DTM Consulting t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh n\u00e0y bao g\u1ed3m:<\/p>\n

Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n

M\u1ee9c \u0111\u1ed9 li\u00ean quan<\/strong><\/h3>\n
\n

Ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1edbi th\u00f4ng tin c\u1ea7n thi\u1ebft<\/h2>\n<\/blockquote>\n

Market and Customer Research<\/a> ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 \u00fd ngh\u0129a khi th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra quy\u1ebft \u0111\u1ecbnh. Th\u00f4ng tin n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng d\u1eef li\u1ec7u ng\u1eabu nhi\u00ean m\u00e0 l\u00e0 nh\u1eefng m\u1ea3nh gh\u00e9p ho\u00e0n ch\u1ec9nh \u0111\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi tr\u1ecdng y\u1ebfu: Kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mu\u1ed1n g\u00ec? \u0110i\u1ec1u g\u00ec s\u1ebd l\u00e0m h\u1ecd h\u1ea1nh ph\u00fac v\u00e0 quay l\u1ea1i l\u1ea7n n\u1eefa?<\/strong> V\u1edbi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00fang, doanh nghi\u1ec7p s\u1ebd c\u00f3 h\u01b0\u1edbng \u0111i r\u00f5 r\u00e0ng, tr\u00e1nh \u0111\u01b0\u1ee3c r\u1ee7i ro v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed1i li\u00ean k\u1ebft s\u00e2u s\u1eafc gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ed3ng th\u1eddi, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi nhu c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u1ec3 th\u1ecfa m\u00e3n s\u1ef1 t\u00f2 m\u00f2 hay ki\u1ec3m ch\u1ee9ng l\u1ea1i nh\u1eefng quy\u1ebft \u0111\u1ecbnh trong qu\u00e1 kh\u1ee9. Nghi\u00ean c\u1ee9u c\u1ea7n ph\u1ea3i \u0111\u00f3ng vai tr\u00f2 h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp cho qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch marketing<\/strong><\/a>, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u0110\u00e2y l\u00e0 ngu\u1ed3n th\u00f4ng tin ch\u00ednh y\u1ebfu \u0111\u1ec3 duy tr\u00ec m\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng tin v\u1eadn h\u00e0nh li\u00ean t\u1ee5c. Khi t\u00ecnh h\u00ecnh thay \u0111\u1ed5i v\u00e0 c\u00e1c ph\u01b0\u01a1ng \u00e1n quy\u1ebft \u0111\u1ecbnh tr\u1edf n\u00ean c\u1ee5 th\u1ec3 h\u01a1n, c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin ph\u00f9 h\u1ee3p. Trong su\u1ed1t qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c d\u1ef1 \u00e1n n\u00e0y, y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t l\u00e0 nghi\u00ean c\u1ee9u ph\u1ea3i lu\u00f4n h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 l\u1ee3i.<\/p>\n

Xem th\u00eam: Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n

Lo\u1ea1i v\u00e0 b\u1ea3n ch\u1ea5t th\u00f4ng tin c\u1ea7n thu th\u1eadp<\/strong><\/h3>\n

Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u m\u1edbi, nh\u1ea5t l\u00e0 khi v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft b\u1eb1ng th\u00f4ng tin \u0111\u00e3 c\u00f3 s\u1eb5n. N\u1ebfu t\u1ed5 ch\u1ee9c \u0111\u00e3 s\u1edf h\u1eefu d\u1eef li\u1ec7u t\u1eeb nh\u1eefng nghi\u00ean c\u1ee9u tr\u01b0\u1edbc ho\u1eb7c c\u00f3 s\u1eb5n l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn (big data)<\/a> v\u1edbi ngu\u1ed3n t\u00e0i nguy\u00ean ki\u1ebfn th\u1ee9c phong ph\u00fa, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u m\u1edbi ch\u1ec9 g\u00e2y l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 chi ph\u00ed.<\/p>\n

V\u00ed d\u1ee5, Procter & Gamble \u0111\u00e3 t\u1eadn d\u1ee5ng hi\u1ec3u bi\u1ebft chuy\u00ean s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea M\u1ef9 \u0111\u1ec3 ra m\u1eaft s\u1ea3n ph\u1ea9m Folger\u2019s Instant Coffee m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 ch\u1ec9 c\u1ea7n h\u1ed7 tr\u1ee3 t\u1eeb m\u1ed9t v\u00e0i nghi\u00ean c\u1ee9u nh\u1ecf. Nh\u1eefng doanh nghi\u1ec7p c\u00f3 kinh nghi\u1ec7m l\u00e2u n\u0103m trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u m\u1edbi.<\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

H\u01b0\u1edbng d\u1eabn ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi cho doanh nghi\u1ec7p<\/a><\/strong><\/p>\n

\u0110\u1eebng gi\u00e0u d\u1eef li\u1ec7u v\u00e0 ngh\u00e8o insight!!<\/a><\/strong><\/p>\n

\"gi\u00e0u<\/a><\/p>\n

Th\u1eddi gian \u2013 Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i<\/strong><\/h3>\n

Th\u1eddi gian l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t khi quy\u1ebft \u0111\u1ecbnh tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi hay \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng thay \u0111\u1ed5i b\u1ea5t ng\u1edd c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p><\/blockquote>\n

M\u1ed9t k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u d\u00f9 ho\u00e0n h\u1ea3o nh\u01b0ng l\u1ea1i \u0111\u1ebfn mu\u1ed9n s\u1ebd ch\u1eb3ng c\u00f2n \u00fd ngh\u0129a. \u0110\u00f4i khi, doanh nghi\u1ec7p ph\u1ea3i h\u00e0nh \u0111\u1ed9ng nhanh, quy\u1ebft \u0111o\u00e1n, v\u00ec c\u01a1 h\u1ed9i kh\u00f4ng ch\u1edd \u0111\u1ee3i. Thay v\u00ec b\u1ecb c\u1ea3n tr\u1edf b\u1edfi quy tr\u00ecnh qu\u00e1 d\u00e0i, doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t \u0111\u1ec3 n\u1eafm b\u1eaft th\u1eddi \u0111i\u1ec3m \u201cv\u00e0ng\u201d \u2013 khi m\u1ecdi th\u1ee9 \u0111\u1ec1u h\u1ed9i t\u1ee5 cho th\u00e0nh c\u00f4ng.<\/p>\n

Trong c\u00e1c chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c khi ph\u1ea3i ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, vi\u1ec7c nghi\u00ean c\u1ee9u c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh t\u1eeb s\u1edbm \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh k\u1ecbp th\u1eddi. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng v\u00e0o m\u00f9a xu\u00e2n, c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u, t\u1eeb gi\u00e1 c\u1ea3 \u0111\u1ebfn n\u1ed9i dung qu\u1ea3ng b\u00e1, \u0111\u1ec1u ph\u1ea3i ho\u00e0n th\u00e0nh s\u1edbm.<\/p>\n

Xem th\u00eam: K\u1ebf ho\u1ea1ch \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng cho m\u1ecdi doanh nghi\u1ec7p \u2013 G\u1ee3i \u00fd k\u1ebf ho\u1ea1ch m\u1eabu PDF<\/a><\/strong><\/p>\n

\u0110\u1eb7c bi\u1ec7t, khi \u0111\u1ed1i ph\u00f3 v\u1edbi h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7, nh\u00e0 qu\u1ea3n l\u00fd lu\u00f4n mu\u1ed1n c\u00f3 k\u1ebft qu\u1ea3 “ngay l\u1eadp t\u1ee9c.” Tuy nhi\u00ean, c\u0169ng c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p, quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00ec ho\u00e3n \u0111\u1ec3 ch\u1edd \u0111\u1ee3i k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u. D\u00f9 v\u1eady, v\u1eabn c\u1ea7n c\u00e2n nh\u1eafc r\u1eb1ng s\u1ef1 ch\u1eadm tr\u1ec5 trong h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 g\u00e2y ra m\u1ea5t c\u01a1 h\u1ed9i, \u1ea3nh h\u01b0\u1edfng t\u1edbi v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Khi c\u1ea7n c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nhanh ch\u00f3ng, t\u00f9y thu\u1ed9c v\u00e0o t\u00ecnh h\u00ecnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc t\u1ef1 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> ho\u1eb7c thu\u00ea ngo\u00e0i uq c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng<\/a>.<\/p>\n

Ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 nh\u00e2n l\u1ef1c<\/strong><\/h3>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng, doanh nghi\u1ec7p c\u1ea7n c\u1ea3 ngu\u1ed3n t\u00e0i ch\u00ednh v\u1eefng ch\u1eafc v\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n l\u1ef1c t\u1eadn t\u00e2m. S\u1ef1 \u0111\u1ea7u t\u01b0 n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 ti\u1ec1n b\u1ea1c m\u00e0 c\u00f2n l\u00e0 c\u00f4ng s\u1ee9c, t\u00e2m huy\u1ebft c\u1ee7a c\u1ea3 \u0111\u1ed9i ng\u0169. Thi\u1ebfu nh\u00e2n l\u1ef1c gi\u1ecfi v\u00e0 t\u00e0i ch\u00ednh \u0111\u1ee7 \u0111\u1ea7y s\u1ebd l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 nghi\u00ean c\u1ee9u, bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t chi ph\u00ed thay v\u00ec l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n.<\/p><\/blockquote>\n

Do \u0111\u00f3, doanh nghi\u1ec7p n\u1ebfu ch\u01b0a c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng n\u00ean h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng \u0111\u1ed1i t\u00e1c c\u00f3 chuy\u00ean m\u00f4n, hi\u1ec3u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111em l\u1ea1i nh\u1eefng hi\u1ec3u bi\u1ebft th\u1ef1c s\u1ef1 h\u1eefu \u00edch. DTM Consulting – c\u00f4ng ty t\u01b0 v\u1ea5n marketing v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng – c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u01b0 v\u1ea5n, h\u01b0\u1edbng d\u1eabn v\u00e0\/ho\u1eb7c tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u1ebfu b\u1ea1n c\u00f3 nhu c\u1ea7u.<\/p>\n

\"T\u01af<\/a><\/p>\n

Ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh v\u00e0 nh\u00e2n l\u1ef1c l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng. Thi\u1ebfu ng\u00e2n s\u00e1ch c\u00f3 th\u1ec3 khi\u1ebfn cho qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u di\u1ec5n ra s\u01a1 s\u00e0i, kh\u00f4ng hi\u1ec7u qu\u1ea3, v\u00e0 t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u thi\u1ebfu ch\u00ednh x\u00e1c. T\u01b0\u01a1ng t\u1ef1, ngay c\u1ea3 khi c\u00f3 \u0111\u1ee7 ng\u00e2n s\u00e1ch \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u nh\u01b0ng kh\u00f4ng \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 tri\u1ec3n khai k\u1ebft qu\u1ea3 th\u00ec to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh s\u1ebd tr\u1edf n\u00ean v\u00f4 ngh\u0129a. M\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c l\u00e0 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n c\u1ee7a \u0111\u1ed9i ng\u0169 nghi\u00ean c\u1ee9u. Khi c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u b\u00ean ngo\u00e0i kh\u00f4ng c\u00f3 \u0111\u1ee7 kinh nghi\u1ec7m v\u00e0 s\u1ef1 am hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 gi\u00e1 tr\u1ecb c\u1ea7n thi\u1ebft, l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ednh \u1ee9ng d\u1ee5ng c\u1ee7a nghi\u00ean c\u1ee9u.<\/p>\n

Ph\u00e2n t\u00edch chi ph\u00ed v\u00e0 l\u1ee3i \u00edch<\/strong><\/h3>\n

Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch chi ph\u00ed – l\u1ee3i \u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a th\u00f4ng tin m\u00e0 nghi\u00ean c\u1ee9u \u0111em l\u1ea1i. Quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean thu th\u1eadp th\u00eam th\u00f4ng tin t\u1eeb nghi\u00ean c\u1ee9u ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c li\u1ec7u nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 \u0111\u00e1nh gi\u00e1 cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb th\u00f4ng tin \u0111\u00f3 so v\u1edbi chi ph\u00ed v\u00e0 th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u hay kh\u00f4ng. Vi\u1ec7c \u01b0\u1edbc t\u00ednh tr\u01b0\u1edbc gi\u00e1 tr\u1ecb c\u1ee7a th\u00f4ng tin s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ee9c ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd cho nghi\u00ean c\u1ee9u, t\u1eeb \u0111\u00f3 tr\u00e1nh l\u00e3ng ph\u00ed v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p.<\/p>\n

\u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 s\u00e1ng t\u1ea1o trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng<\/h3>\n

V\u1edbi s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a c\u00f4ng ngh\u1ec7, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n trong c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t truy\u1ec1n th\u1ed1ng. C\u00f4ng ngh\u1ec7 d\u1eef li\u1ec7u l\u1edbn (Big Data), ph\u00e2n t\u00edch c\u1ea3m x\u00fac qua m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn \u0111ang gi\u00fap doanh nghi\u1ec7p hi\u1ec3u kh\u00e1ch h\u00e0ng v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p khai th\u00e1c s\u00e1ng t\u1ea1o trong t\u1eebng b\u01b0\u1edbc nghi\u00ean c\u1ee9u, t\u1eeb vi\u1ec7c ch\u1ecdn m\u1eabu, thu th\u1eadp d\u1eef li\u1ec7u cho \u0111\u1ebfn ph\u00e2n t\u00edch v\u00e0 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3. Ch\u00ednh s\u1ef1 s\u00e1ng t\u1ea1o n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt v\u00e0 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

X\u00e2y d\u1ef1ng v\u0103n h\u00f3a nghi\u00ean c\u1ee9u v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb th\u1ea5t b\u1ea1i<\/h3>\n

Doanh nghi\u1ec7p th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m t\u1ed1t m\u00e0 c\u00f2n l\u00e0 n\u01a1i th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a h\u1ecdc h\u1ecfi. M\u1ed9t t\u1ed5 ch\u1ee9c tr\u00e2n tr\u1ecdng v\u00e0 hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ee7a th\u00f4ng tin l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c m\u1ea1nh m\u1ebd, s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn nh\u1eefng b\u00e0i h\u1ecdc t\u1eeb th\u1ea5t b\u1ea1i. M\u1ed7i th\u1ea5t b\u1ea1i l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 r\u00fat ra kinh nghi\u1ec7m, \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 \u0111\u1ec3 tr\u01b0\u1edfng th\u00e0nh. V\u0103n h\u00f3a nghi\u00ean c\u1ee9u v\u00e0 h\u1ecdc h\u1ecfi n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p tr\u00e1nh sai l\u1ea7m trong t\u01b0\u01a1ng lai m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 c\u00f3 t\u01b0 duy nh\u1ea1y b\u00e9n v\u00e0 tinh th\u1ea7n s\u00e1ng t\u1ea1o.<\/p>\n

X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i \u0111\u1ec3 doanh nghi\u1ec7p hi\u1ec3u s\u00e2u s\u1eafc kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh. Khi doanh nghi\u1ec7p th\u1eadt s\u1ef1 l\u1eafng nghe, th\u1ea5u hi\u1ec3u, v\u00e0 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, m\u1ed1i quan h\u1ec7 s\u1ebd kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 mua b\u00e1n m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i b\u1ec1n ch\u1eb7t. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng, gi\u1eef v\u1eefng v\u1ecb th\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

Bi\u1ebfn th\u00f4ng tin th\u00e0nh h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf<\/h3>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd kh\u00f4ng th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb n\u1ebfu th\u00f4ng tin kh\u00f4ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong th\u1ef1c t\u1ebf. Nh\u1eefng ph\u00e1t hi\u1ec7n t\u1eeb nghi\u00ean c\u1ee9u c\u1ea7n \u0111i v\u00e0o t\u1eebng h\u00e0nh \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, t\u1eeb chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. T\u00ednh kh\u00e1ch quan v\u00e0 minh b\u1ea1ch trong b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin, gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd m\u1ea1nh d\u1ea1n ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, thay v\u00ec c\u1ea3m t\u00ednh. \u0110\u1ec3 th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed1i m\u1eb7t v\u00e0 ch\u1ea5p nh\u1eadn s\u1ef1 th\u1eadt m\u00e0 nghi\u00ean c\u1ee9u \u0111em l\u1ea1i.<\/p>\n

K\u1ebft lu\u1eadn<\/h3>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 xa x\u1ec9 m\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. N\u00f3 mang l\u1ea1i hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc, gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh. Khi bi\u1ebft t\u1eadn d\u1ee5ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch s\u00e1ng su\u1ed1t, m\u1ed7i b\u01b0\u1edbc \u0111i c\u1ee7a doanh nghi\u1ec7p s\u1ebd tr\u1edf n\u00ean v\u1eefng ch\u1eafc, t\u1eebng s\u1ea3n ph\u1ea9m ra m\u1eaft \u0111\u1ec1u mang \u0111\u1eadm d\u1ea5u \u1ea5n c\u1ee7a s\u1ef1 th\u1ea5u hi\u1ec3u, \u0111\u00e1p \u1ee9ng v\u00e0 s\u00e1ng t\u1ea1o \u2013 nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.<\/p>","protected":false},"excerpt":{"rendered":"

Khi n\u00e0o tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? Quy\u1ebft \u0111\u1ecbnh ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u01a1n gi\u1ea3n, m\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e2n nh\u1eafc s\u00e2u s\u1eafc t\u1eeb ph\u00eda nh\u00e0 qu\u1ea3n l\u00fd. \u0110\u1ee9ng tr\u01b0\u1edbc m\u1ed9t v\u1ea5n \u0111\u1ec1, ng\u01b0\u1eddi qu\u1ea3n l\u00fd kh\u00f4ng n\u00ean ph\u1ea3n x\u1ea1 ngay l\u1eadp t\u1ee9c b\u1eb1ng c\u00e1ch tri\u1ec3n khai […]<\/p>","protected":false},"author":4,"featured_media":17817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[656,651],"class_list":["post-17815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=17815"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17815\/revisions"}],"predecessor-version":[{"id":17818,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17815\/revisions\/17818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/17817"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=17815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=17815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=17815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}