{"id":17672,"date":"2024-10-22T17:21:58","date_gmt":"2024-10-22T10:21:58","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17672"},"modified":"2024-10-22T17:21:58","modified_gmt":"2024-10-22T10:21:58","slug":"thi-truong-gia-vi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thi-truong-gia-vi\/","title":{"rendered":"Ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng gia v\u1ecb (Seasoning and Spices Market) t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

1. Quy m\u00f4 dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng gia v\u1ecb v\u00e0 th\u1ecb ph\u1ea7n<\/b><\/h2>\n

Theo Mordor Intelligence n\u0103m 2023, quy m\u00f4 Th\u1ecb tr\u01b0\u1eddng Gia v\u1ecb (Seasoning and Spices Market) khu v\u1ef1c Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) \u01b0\u1edbc t\u00ednh \u0111\u1ea1t 5,28 t\u1ef7 USD v\u00e0o n\u0103m 2024 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 6,95 t\u1ef7 USD v\u00e0o n\u0103m 2029, t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR 5,63% trong giai \u0111o\u1ea1n d\u1ef1 b\u00e1o (2024 – 2029).<\/span><\/p>\n

T\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng gia v\u1ecb hi\u1ec7n \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, thu h\u00fat c\u1ea3 doanh nghi\u1ec7p trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. Ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y \u0111ang t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh t\u1eeb 4-5% m\u1ed7i n\u0103m cho th\u1ea5y nhu c\u1ea7u ti\u00eau th\u1ee5 gia v\u1ecb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng cao. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng gia v\u1ecb \u0111\u00e3 \u0111\u1ea1t kho\u1ea3ng 33.500 t\u1ef7 \u0111\u1ed3ng, trong \u0111\u00f3 n\u01b0\u1edbc m\u1eafm, n\u01b0\u1edbc t\u01b0\u01a1ng v\u00e0 t\u01b0\u01a1ng \u1edbt chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn.<\/span><\/p>\n

Xem th\u00eam: B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 \u0111\u1ed3 \u0103n, th\u1ef1c ph\u1ea9m Vi\u1ec7t Nam 2023- 2030<\/a><\/strong><\/p>\n

Doanh thu th\u1ecb tr\u01b0\u1eddng gia v\u1ecb Vi\u1ec7t Nam 2018 -2029 (Ngu\u1ed3n: Statista)<\/i><\/span><\/p>\n

\"Doanh<\/p>\n

Nielsen Vi\u1ec7t Nam cho r\u1eb1ng th\u1ecb tr\u01b0\u1eddng gia v\u1ecb Vi\u1ec7t Nam \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh h\u00e0ng n\u0103m 25 \u2013 32% trong giai \u0111o\u1ea1n 2016 \u2013 2022. \u0110\u1eb7c bi\u1ec7t, ng\u00e0nh n\u00f4ng nghi\u1ec7p v\u00e0 c\u00f4ng nghi\u1ec7p s\u1ea3n xu\u1ea5t gia v\u1ecb v\u00e0 h\u01b0\u01a1ng li\u1ec7u c\u1ee7a Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i \u1ea5n t\u01b0\u1ee3ng, \u0111\u01b0a Vi\u1ec7t Nam tr\u1edf th\u00e0nh ngu\u1ed3n cung quan tr\u1ecdng cho th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi. Trong \u0111\u00f3, n\u01b0\u1edbc m\u1eafm chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t v\u1edbi t\u1ed5ng quy m\u00f4 \u0111\u1ea1t 15.000 t\u1ef7 \u0111\u1ed3ng, ti\u1ebfp sau l\u00e0 n\u01b0\u1edbc t\u01b0\u01a1ng v\u1edbi quy m\u00f4 2.800 t\u1ef7 \u0111\u1ed3ng v\u00e0 t\u01b0\u01a1ng \u1edbt 2.600 t\u1ef7 \u0111\u1ed3ng.<\/span><\/p>\n

Dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng gia v\u1ecb Vi\u1ec7t Nam 2028 – 2029 (Ngu\u1ed3n: Statista)<\/i><\/span><\/p>\n

\"Dung<\/p>\n

Vi\u1ec7t Nam hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 cung c\u1ea5p gia v\u1ecb l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, \u0111\u1ee9ng th\u1ee9 ba v\u1ec1 s\u1ea3n xu\u1ea5t v\u00e0 ch\u1ebf bi\u1ebfn, v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u01b0 h\u1ed3 ti\u00eau, qu\u1ebf, h\u1ed3i, \u1edbt, g\u1eebng, ngh\u1ec7. Tuy nhi\u00ean, ng\u00e0nh c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c nh\u01b0 s\u1ef1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c n\u01b0\u1edbc kh\u00e1c, bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng, v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m\u200b. <\/span>\u0110\u1ed3ng th\u1eddi, c\u00e1c s\u1ea3n ph\u1ea9m gia v\u1ecb truy\u1ec1n th\u1ed1ng \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec7n \u0111\u1ea1i h\u00f3a \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i, h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 t\u00ednh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00f9ng mi\u1ec1n.<\/span><\/p>\n

Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng gia v\u1ecb Vi\u1ec7t Nam \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0ng c\u0169ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Do \u0111\u00f3, \u0111\u1ec3 d\u1ec5 d\u00e0ng th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/a> (market entry) th\u00ec doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 DN n\u01b0\u1edbc ngo\u00e0i c\u1ea7n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng hi\u1ec7n nay c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/span><\/p>\n

Xem th\u00eam: Th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m (product testing) tr\u00ean th\u1ecb tr\u01b0\u1eddng \u2013 D\u1ecbch v\u1ee5 th\u1eed nghi\u1ec7m c\u1ee7a DTM Consulting<\/a><\/strong><\/p>\n

\"Th\u1ecb<\/p>\n

2. Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng gia v\u1ecb<\/b><\/h2>\n

2.1. S\u1eed d\u1ee5ng gia v\u1ecb \u201cclean label\u201d<\/b><\/h3>\n

Xu h\u01b0\u1edbng “clean label” \u0111ang tr\u1edf n\u00ean ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng gia v\u1ecb t\u1ea1i Vi\u1ec7t Nam. \u201cClean label\u201d hay \u201cnh\u00e3n s\u1ea1ch\u201d l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin minh b\u1ea1ch, \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean, d\u1ec5 nh\u1eadn di\u1ec7n, ngu\u1ed3n g\u1ed1c b\u1ec1n v\u1eefng, kh\u00f4ng ch\u1ee9a c\u00e1c ch\u1ea5t ph\u1ee5 gia t\u1ed5ng h\u1ee3p hay c\u00e1c ch\u1ea5t kh\u00f4ng t\u1ed1t cho s\u1ee9c kh\u1ecfe.<\/span><\/p>\n

Hi\u1ec7n nay c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc \u0111\u00e3 v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 n\u01b0\u1edbc m\u1eafm truy\u1ec1n th\u1ed1ng, h\u1ea1t n\u00eam t\u1ef1 nhi\u00ean, v\u00e0 c\u00e1c gia v\u1ecb ch\u1ebf bi\u1ebfn t\u1eeb th\u1ea3o m\u1ed9c \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng n\u00e0y. \u0110\u00e2y l\u00e0 ph\u00e2n kh\u00fac t\u0103ng tr\u01b0\u1edfng kh\u00e1 nhanh v\u00e0 m\u1ea1nh khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m an to\u00e0n.<\/span><\/p>\n

Ngo\u00e0i ra, vi\u1ec7c theo \u0111u\u1ed5i “clean label” c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u1ecd kh\u00f4ng ch\u1ec9 ch\u00fa tr\u1ecdng \u0111\u1ebfn l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe m\u00e0 c\u00f2n mu\u1ed1n b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. C\u00e1c doanh nghi\u1ec7p gia v\u1ecb t\u1ea1i Vi\u1ec7t Nam \u0111ang t\u1eadn d\u1ee5ng \u201cclean label\u201d \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m mang l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc c\u0169ng nh\u01b0 qu\u1ed1c t\u1ebf.<\/span><\/p>\n

Xem th\u00eam: 3 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam n\u0103m 2024<\/a><\/strong><\/p>\n

2.2. S\u1eed d\u1ee5ng gia v\u1ecb \u0111\u1eb7c s\u1ea3n v\u00f9ng mi\u1ec1n<\/b><\/h3>\n

Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u1eb7c s\u1ea3n v\u00f9ng mi\u1ec1n \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m nh\u1ea5n n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng gia v\u1ecb t\u1ea1i Vi\u1ec7t Nam. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng c\u00e1c s\u1ea3n ph\u1ea9m mang \u0111\u1eadm h\u01b0\u01a1ng v\u1ecb truy\u1ec1n th\u1ed1ng v\u00e0 \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng. <\/span>H\u1ecd c\u0169ng mu\u1ed1n kh\u00e1m ph\u00e1 nh\u1eefng h\u01b0\u01a1ng v\u1ecb \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t nh\u01b0ng v\u1eabn ph\u1ea3i ti\u1ec7n l\u1ee3i \u0111\u1ec3 s\u1eed d\u1ee5ng trong c\u00e1c b\u1eefa \u0103n h\u00e0ng ng\u00e0y. C\u00e1c lo\u1ea1i gia v\u1ecb nh\u01b0 mu\u1ed1i s\u1ea5y t\u1eeb T\u00e2y Ninh, n\u01b0\u1edbc m\u1eafm Ph\u00fa Qu\u1ed1c, hay ti\u00eau Qu\u1ea3ng Tr\u1ecb kh\u00f4ng ch\u1ec9 th\u1ecfa m\u00e3n nhu c\u1ea7u \u1ea9m th\u1ef1c m\u00e0 c\u00f2n mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a \u0111\u1eb7c bi\u1ec7t.<\/span><\/p>\n

Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c h\u01b0\u01a1ng v\u1ecb \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t trong b\u1eefa \u0103n h\u00e0ng ng\u00e0y, \u0111\u1ed3ng th\u1eddi k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 v\u00e0 kh\u00e1m ph\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 \u1ea9m th\u1ef1c \u0111a d\u1ea1ng kh\u1eafp c\u00e1c v\u00f9ng mi\u1ec1n. <\/span>C\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111ang t\u1eadn d\u1ee5ng \u0111\u1eb7c s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (<\/span>brand positioning<\/span><\/a>) g\u1eafn li\u1ec1n v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a. Xu h\u01b0\u1edbng n\u00e0y g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh gia v\u1ecb Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi b\u1ea3o t\u1ed3n v\u00e0 ph\u00e1t huy gi\u00e1 tr\u1ecb \u1ea9m th\u1ef1c truy\u1ec1n th\u1ed1ng.\u00a0<\/span><\/p>\n

2.3. S\u1eed d\u1ee5ng gia v\u1ecb theo combo ho\u1eb7c gia v\u1ecb ch\u1ebf bi\u1ebfn s\u1eb5n<\/b><\/h3>\n

Xu h\u01b0\u1edbng s\u1eed d\u1ee5ng gia v\u1ecb theo combo ho\u1eb7c gia v\u1ecb ch\u1ebf bi\u1ebfn s\u1eb5n \u0111ang ng\u00e0y c\u00e0ng th\u1ecbnh h\u00e0nh tr\u00ean th\u1ecb tr\u01b0\u1eddng gia v\u1ecb Vi\u1ec7t Nam. V\u1edbi l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, b\u1eadn r\u1ed9n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ec7n l\u1ee3i trong vi\u1ec7c n\u1ea5u n\u01b0\u1edbng m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng m\u00f3n \u0103n. V\u00ec v\u1eady, c\u00e1c s\u1ea3n ph\u1ea9m gia v\u1ecb combo nh\u01b0 b\u1ed9 gia v\u1ecb n\u1ea5u l\u1ea9u, gia v\u1ecb kho th\u1ecbt, ho\u1eb7c gia v\u1ecb l\u00e0m c\u00e1c m\u00f3n n\u01b0\u1edbng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebft ki\u1ec7m th\u1eddi gian m\u00e0 kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c pha ch\u1ebf v\u00e0 \u0111o l\u01b0\u1eddng nguy\u00ean li\u1ec7u.<\/span><\/p>\n

C\u00e1c doanh nghi\u1ec7p gia v\u1ecb hi\u1ec7n \u0111ang \u0111\u1ea7u t\u01b0 kh\u00e1 m\u1ea1nh v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng s\u1ea3n ph\u1ea9m gia v\u1ecb ch\u1ebf bi\u1ebfn s\u1eb5n v\u1edbi h\u01b0\u01a1ng v\u1ecb \u0111a d\u1ea1ng v\u00e0 t\u00ednh n\u0103ng ti\u1ec7n l\u1ee3i. C\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n v\u00e0 s\u1eed d\u1ee5ng. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u00e3 c\u1ea3i ti\u1ebfn bao b\u00ec \u0111\u1ec3 s\u1ea3n ph\u1ea9m v\u1eeba \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng l\u00e2u d\u00e0i, v\u1eeba thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua m\u1eabu m\u00e3 \u0111\u1eb9p m\u1eaft v\u00e0 c\u00e1ch h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng chi ti\u1ebft\u200b.<\/span><\/p>\n

3. Insight kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng gia v\u1ecb<\/b><\/h2>\n

Kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng gia v\u1ecb t\u1ea1i Vi\u1ec7t Nam c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng n\u1ed5i b\u1eadt nh\u01b0:<\/span><\/p>\n

3.1. \u01afu ti\u00ean s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n th\u1ef1c ph\u1ea9m<\/b><\/h3>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea3m b\u1ea3o s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n th\u1ef1c ph\u1ea9m. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang khi c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 \u00f4 nhi\u1ec5m th\u1ef1c ph\u1ea9m \u0111ang l\u00e0 m\u1ed1i quan t\u00e2m l\u1edbn t\u1ea1i Vi\u1ec7t Nam, th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn l\u1ef1a c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch\u200b.<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng c\u0169ng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ee9ng nh\u1eadn an to\u00e0n th\u1ef1c ph\u1ea9m ho\u1eb7c c\u00e1c ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf nh\u01b0 HACCP, ISO, ho\u1eb7c ch\u1ee9ng nh\u1eadn h\u1eefu c\u01a1. H\u1ecd s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m gia v\u1ecb \u0111\u1ea1t ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng cao, th\u1eadm ch\u00ed thay \u0111\u1ed5i th\u00f3i quen mua s\u1eafm \u0111\u1ec3 ch\u1ecdn nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u v\u1ec1 an to\u00e0n v\u00e0 s\u1ee9c kh\u1ecfe.<\/span><\/p>\n

T\u1eeb \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p gia v\u1ecb t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c t\u1ef1 nhi\u00ean v\u00e0 minh b\u1ea1ch v\u1ec1 th\u00e0nh ph\u1ea7n. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c ch\u1ee9ng nh\u1eadn an to\u00e0n th\u1ef1c ph\u1ea9m \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (<\/span>Brand value<\/span><\/a>). B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a bao b\u00ec th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00f4ng b\u1ed1 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 ngu\u1ed3n g\u1ed1c nguy\u00ean li\u1ec7u tr\u00ean nh\u00e3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u0103ng t\u00ednh minh b\u1ea1ch.<\/span><\/p>\n

Xem th\u00eam: <\/span>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m chay v\u00e0 c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb th\u1ef1c v\u1eadt<\/span><\/a><\/p>\n

3.2. \u01afu ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m ti\u1ec7n l\u1ee3i<\/b><\/h3>\n

V\u1edbi nh\u1ecbp s\u1ed1ng ng\u00e0y c\u00e0ng b\u1eadn r\u1ed9n, s\u1ef1 thu\u1eadn ti\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m gia v\u1ecb gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian n\u1ea5u n\u01b0\u1edbng nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o h\u01b0\u01a1ng v\u1ecb th\u01a1m ngon cho m\u00f3n \u0103n.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng trong vi\u1ec7c ti\u00eau th\u1ee5 c\u00e1c lo\u1ea1i gia v\u1ecb ch\u1ebf bi\u1ebfn s\u1eb5n, gia v\u1ecb t\u1ea9m \u01b0\u1edbp ho\u1eb7c combo gia v\u1ecb ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng m\u00f3n \u0103n nh\u01b0 l\u1ea9u, kho, n\u01b0\u1edbng. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng chi ti\u1ebft, gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng ch\u1ebf bi\u1ebfn m\u00f3n \u0103n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111o l\u01b0\u1eddng hay pha ch\u1ebf nguy\u00ean li\u1ec7u ph\u1ee9c t\u1ea1p.<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00e1c s\u1ea3n ph\u1ea9m gia c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y c\u00f2n kh\u00e1 d\u1ec5 b\u1ea3o qu\u1ea3n v\u1edbi bao b\u00ec nh\u1ecf g\u1ecdn. \u0110\u1eb7c bi\u1ec7t, c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m mang t\u00ednh ch\u1ea5t \u0111a n\u0103ng nh\u01b0 n\u01b0\u1edbc s\u1ed1t ch\u1ebf bi\u1ebfn s\u1eb5n gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng linh ho\u1ea1t cho nhi\u1ec1u m\u00f3n \u0103n kh\u00e1c nhau. S\u1ef1 ti\u1ec7n l\u1ee3i kh\u00f4ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p gia v\u1ecb ti\u1ebfp c\u1eadn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng tr\u1ebb tu\u1ed5i, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 nhu c\u1ea7u cao v\u1ec1 t\u00ednh nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.<\/span><\/p>\n

\"\"<\/a><\/p>\n

V\u1edbi nhu c\u1ea7u tr\u00ean, doanh nghi\u1ec7p gia v\u1ecb Vi\u1ec7t Nam c\u00f3 th\u1ec3 t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m gia v\u1ecb ch\u1ebf bi\u1ebfn s\u1eb5n, combo gia v\u1ecb theo t\u1eebng m\u00f3n, ho\u1eb7c gia v\u1ecb \u0111a n\u0103ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u1ebft ki\u1ec7m th\u1eddi gian n\u1ea5u n\u01b0\u1edbng. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y c\u1ea7n c\u00f3 thi\u1ebft k\u1ebf bao b\u00ec nh\u1ecf g\u1ecdn, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 b\u1ea3o qu\u1ea3n, v\u1edbi h\u01b0\u1edbng d\u1eabn chi ti\u1ebft gi\u00fap ng\u01b0\u1eddi d\u00f9ng ch\u1ebf bi\u1ebfn nhanh ch\u00f3ng m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o h\u01b0\u01a1ng v\u1ecb ngon mi\u1ec7ng.<\/span><\/p>\n

Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng th\u1ee9c gia v\u1ecb m\u1edbi, mang h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c m\u00f3n \u0103n ph\u1ed5 bi\u1ebfn. H\u01a1n n\u1eefa vi\u1ec7c k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 ti\u1ec7n l\u1ee3i v\u1edbi xu h\u01b0\u1edbng s\u1ee9c kh\u1ecfe, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c gia v\u1ecb ch\u1ebf bi\u1ebfn s\u1eb5n t\u1eeb nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 kh\u00f4ng ch\u1ee9a ch\u1ea5t b\u1ea3o qu\u1ea3n s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p nhi\u1ec1u h\u01a1n. \u0110\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng v\u1ec1 t\u00ednh ti\u1ec7n d\u1ee5ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u (<\/span>brand awareness<\/span><\/a>) v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Xem th\u00eam: X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh trong \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam<\/a><\/strong><\/p>\n

3.3. T\u00ecm ki\u1ebfm h\u01b0\u01a1ng v\u1ecb \u0111a d\u1ea1ng v\u00e0 \u0111\u1eb7c s\u1ea3n v\u00f9ng mi\u1ec1n<\/b><\/h3>\n

Nhu c\u1ea7u kh\u00e1m ph\u00e1 c\u00e1c h\u01b0\u01a1ng v\u1ecb m\u1edbi v\u00e0 \u0111\u1eb7c s\u1ea3n v\u00f9ng mi\u1ec1n \u0111ang gia t\u0103ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 ch\u1ecdn c\u00e1c gia v\u1ecb ph\u1ed5 th\u00f4ng m\u00e0 c\u00f2n \u01b0a chu\u1ed9ng nh\u1eefng s\u1ea3n ph\u1ea9m mang t\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng gia v\u1ecb \u0111\u1eb7c s\u1ea3n nh\u01b0 mu\u1ed1i s\u1ea5y, n\u01b0\u1edbc m\u1eafm truy\u1ec1n th\u1ed1ng\u200b. H\u1ecd mong mu\u1ed1n th\u1ecfa m\u00e3n s\u1edf th\u00edch \u1ea9m th\u1ef1c v\u00e0 kh\u00e1m ph\u00e1 v\u0103n h\u00f3a \u1ea9m th\u1ef1c \u0111a d\u1ea1ng c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng ch\u1ec9 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m h\u01b0\u01a1ng v\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean n\u00e9t \u0111\u1eb7c tr\u01b0ng cho c\u00e1c m\u00f3n \u0103n h\u00e0ng ng\u00e0y\u200b.<\/span><\/p>\n

Vi\u1ec7c t\u00ecm ki\u1ebfm h\u01b0\u01a1ng v\u1ecb \u0111a d\u1ea1ng v\u00e0 \u0111\u1eb7c s\u1ea3n v\u00f9ng mi\u1ec1n c\u00f2n th\u1ec3 hi\u1ec7n mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c kh\u00e1m ph\u00e1 v\u00e0 l\u01b0u gi\u1eef nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng, c\u0169ng nh\u01b0 \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m n\u1ed9i \u0111\u1ecba.\u00a0<\/span><\/p>\n

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m gia v\u1ecb \u0111\u1eb7c s\u1ea3n v\u1edbi nhi\u1ec1u lo\u1ea1i h\u01b0\u01a1ng v\u1ecb ph\u00f9 h\u1ee3p cho c\u00e1c m\u00f3n \u0103n kh\u00e1c nhau. Ngo\u00e0i ra, c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn bao b\u00ec \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt y\u1ebfu t\u1ed1 truy\u1ec1n th\u1ed1ng v\u00e0 ngu\u1ed3n g\u1ed1c c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 d\u1ec5 b\u1ea3o qu\u1ea3n. Vi\u1ec7c qu\u1ea3ng b\u00e1 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, l\u1ecbch s\u1eed v\u00e0 \u0111\u1eb7c tr\u01b0ng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0o c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Cu\u1ed1i c\u00f9ng, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p nguy\u00ean li\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c c\u00e1c ngh\u1ec7 nh\u00e2n ch\u1ebf bi\u1ebfn gia v\u1ecb c\u00f3 th\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho c\u00e1c c\u1ed9ng \u0111\u1ed3ng s\u1ea3n xu\u1ea5t.<\/span><\/p>\n

3.4. \u1ea2nh h\u01b0\u1edfng t\u1eeb xu h\u01b0\u1edbng ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u<\/b><\/h3>\n

Nh\u1eefng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng qu\u1ed1c t\u1ebf nh\u01b0 “clean eating,” “natural ingredients,” v\u00e0 “farm-to-table” \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. Nh\u1eefng xu h\u01b0\u1edbng n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, t\u01b0\u01a1i ngon v\u00e0 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, \u0111\u1ed3ng th\u1eddi tr\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ee9a ch\u1ea5t ph\u1ee5 gia ho\u1eb7c ch\u1ea5t b\u1ea3o qu\u1ea3n nh\u00e2n t\u1ea1o. S\u1ef1 lan t\u1ecfa c\u1ee7a l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh tr\u00ean to\u00e0n c\u1ea7u \u0111\u00e3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe, khi\u1ebfn h\u1ecd t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m gia v\u1ecb \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed an to\u00e0n v\u00e0 s\u1ea1ch\u200b.<\/span><\/p>\n

Vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m gia v\u1ecb “clean label” kh\u00f4ng ch\u1ee9a ch\u1ea5t ph\u1ee5 gia, ph\u1ea9m m\u00e0u, hay ch\u1ea5t b\u1ea3o qu\u1ea3n nh\u00e2n t\u1ea1o c\u0169ng l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i ti\u1ec1m n\u0103ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 ti\u1ec7n l\u1ee3i v\u00e0 dinh d\u01b0\u1ee1ng, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m gia v\u1ecb ch\u1ebf bi\u1ebfn s\u1eb5n t\u1eeb nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eadn r\u1ed9n nh\u01b0ng v\u1eabn quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe. \u0110\u1ed3ng th\u1eddi, truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n c\u1ee7a s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Xem th\u00eam: T\u1ea1i sao nhi\u1ec1u s\u1ea3n ph\u1ea9m Vi\u1ec7t \u0111\u1ea1t ti\u00eau chu\u1ea9n, \u0111\u1ea1t ch\u1ee9ng nh\u1eadn m\u00e0 v\u1eabn kh\u00f4ng th\u01b0\u01a1ng m\u1ea1i h\u00f3a th\u00e0nh c\u00f4ng?<\/a><\/strong><\/p>\n

D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p Vi\u1ec7t<\/strong><\/h2>\n

N\u1ebfu b\u1ea1n th\u1ea5y qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00e0y ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 kh\u00f4ng \u0111\u1ee7 chuy\u00ean m\u00f4n, n\u0103ng l\u1ef1c th\u00ec t\u1ea1i sao kh\u00f4ng th\u1eed\u00a0tham kh\u1ea3o \u00fd ki\u1ebfn t\u01b0 v\u1ea5n c\u1ee7a c\u00e1c chuy\u00ean gia c\u1ed1 v\u1ea5n<\/strong>\u00a0c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m c\u0169ng nh\u01b0 nh\u1eadn nh\u1eefng ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 MI\u1ec4N PH\u00cd.<\/p>\n

Contact<\/a>\u00a0ngay \u0111\u1ec3 nh\u1eadn\u00a0PH\u00c2N T\u00cdCH, T\u01af V\u1ea4N MI\u1ec4N PH\u00cd\u00a0t\u1eeb c\u00e1c chuy\u00ean gia c\u1ee7a DTM Consulting<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

1. Quy m\u00f4 dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng gia v\u1ecb v\u00e0 th\u1ecb ph\u1ea7n Theo Mordor Intelligence n\u0103m 2023, quy m\u00f4 Th\u1ecb tr\u01b0\u1eddng Gia v\u1ecb (Seasoning and Spices Market) khu v\u1ef1c Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) \u01b0\u1edbc t\u00ednh \u0111\u1ea1t 5,28 t\u1ef7 USD v\u00e0o n\u0103m 2024 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 6,95 t\u1ef7 USD v\u00e0o n\u0103m […]<\/p>","protected":false},"author":26,"featured_media":17693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[656,651,667],"class_list":["post-17672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=17672"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17672\/revisions"}],"predecessor-version":[{"id":17694,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17672\/revisions\/17694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/17693"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=17672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=17672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=17672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}