{"id":17637,"date":"2024-10-22T17:59:12","date_gmt":"2024-10-22T10:59:12","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17637"},"modified":"2024-10-22T17:59:12","modified_gmt":"2024-10-22T10:59:12","slug":"chi-phi-nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chi-phi-nghien-cuu-thi-truong\/","title":{"rendered":"Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng g\u1ed3m nh\u1eefng g\u00ec? Nh\u1eefng l\u01b0u \u00fd quan tr\u1ecdng doanh nghi\u1ec7p c\u1ea7n bi\u1ebft"},"content":{"rendered":"<p><a href=\"https:\/\/dtmconsulting.vn\/en\/service\/dich-vu-nghien-cuu-thi-truong\/\">Market and Customer Research<\/a> (market research) l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111em l\u1ea1i d\u1eef li\u1ec7u, th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 nh\u01b0 mong mu\u1ed1n v\u00e0 \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i chi tr\u1ea3 v\u00e0 quan t\u00e2m \u0111\u1ebfn nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u <strong>chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng g\u1ed3m nh\u1eefng g\u00ec<\/strong> v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed \u0111\u00f3.<\/p>\n<h2>L\u1eadp k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng<\/h2>\n<p>L\u1eadp k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng. T\u1ea1i \u0111\u00e2y, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, ph\u1ea1m vi, ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u c\u0169ng nh\u01b0 d\u1ef1 tr\u00f9 chi ph\u00ed cho to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh. Chi ph\u00ed l\u1eadp k\u1ebf ho\u1ea1ch bao g\u1ed3m vi\u1ec7c thu\u00ea c\u00e1c chuy\u00ean gia ho\u1eb7c \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd v\u00e0 tri\u1ec3n khai d\u1ef1 \u00e1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch logic v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u thu v\u1ec1 l\u00e0 ch\u00ednh x\u00e1c, \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<p>Trong giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u00ednh \u0111\u1ebfn chi ph\u00ed cho vi\u1ec7c t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng s\u01a1 b\u1ed9 v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00f4ng tin c\u1ea7n thu th\u1eadp. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 khu v\u1ef1c, ph\u1ea1m vi c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1ef1 ki\u1ebfn nghi\u00ean c\u1ee9u. M\u1ecdi quy\u1ebft \u0111\u1ecbnh trong giai \u0111o\u1ea1n n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u00e2n s\u00e1ch t\u1ed5ng th\u1ec3 c\u1ee7a qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 ph\u00e1t sinh m\u1ed9t s\u1ed1 kho\u1ea3n chi ph\u00ed nh\u1ea5t \u0111\u1ecbnh n\u1ebfu <a href=\"https:\/\/dtmconsulting.vn\/en\/service\/tu-van-nghien-cuu-thi-truong\/\">doanh nghi\u1ec7p t\u1ef1 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, insight kh\u00e1ch h\u00e0ng<a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p \u2013 L\u1ee3i \u00edch \u2013 C\u00e1ch l\u00e0m \u2013 D\u1ecbch v\u1ee5<\/a> nh\u01b0:<\/p>\n<ul>\n<li><strong>Nh\u00e2n s\u1ef1:<\/strong> Chi ph\u00ed thu\u00ea \u0111\u1ed9i ng\u0169 chuy\u00ean gia ho\u1eb7c c\u1ed1 v\u1ea5n \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u<\/li>\n<li><strong>Nghi\u00ean c\u1ee9u s\u01a1 b\u1ed9:<\/strong> \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin c\u1ea7n nghi\u00ean c\u1ee9u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u s\u01a1 b\u1ed9 ho\u1eb7c thu th\u1eadp d\u1eef li\u1ec7u c\u01a1 b\u1ea3n t\u1eeb ngu\u1ed3n c\u00f3 s\u1eb5n nh\u01b0 d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p ho\u1eb7c chi ph\u00ed cho ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 (historical data, d\u1eef li\u1ec7u b\u00e1n h\u00e0ng,&#8230;)<\/li>\n<\/ul>\n<p>Xem th\u00eam:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-so-cap\/\" rel=\"bookmark\">H\u01b0\u1edbng d\u1eabn ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p cho doanh nghi\u1ec7p<\/a><\/strong><\/li>\n<li><strong><a title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p \u2013 L\u1ee3i \u00edch \u2013 C\u00e1ch l\u00e0m \u2013 D\u1ecbch v\u1ee5\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p \u2013 L\u1ee3i \u00edch \u2013 C\u00e1ch l\u00e0m \u2013 D\u1ecbch v\u1ee5<\/a><\/strong><\/li>\n<\/ul>\n<h2>Chi ph\u00ed ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng<\/h2>\n<p>Chi ph\u00ed chi\u1ebfm ph\u1ea7n l\u1edbn trong ng\u00e2n s\u00e1ch c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 ch\u00ednh l\u00e0 chi ph\u00ed b\u1ecf ra \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u (data collection). D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u kh\u00e1c nhau, bao g\u1ed3m d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i tr\u00ean internet (<a href=\"https:\/\/dtmconsulting.vn\/en\/social-nghien-cuu-thi-truong-truc-tuyen-thuong-hieu\/\">social listening<\/a>), <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-dinh-tinh\/\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> (quan s\u00e1t &#8211; observation, ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u (IDI), th\u1ea3o lu\u1eadn nh\u00f3m t\u1eadp trung (FGI), nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng (kh\u1ea3o s\u00e1t &#8211; survey).<\/p>\n<p>Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd thay \u0111\u1ed5i d\u1ef1a tr\u00ean ph\u01b0\u01a1ng ph\u00e1p m\u00e0 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn. C\u1ee5 th\u1ec3, DTM Consulting ch\u00fang t\u00f4i s\u1ebd tr\u00ecnh b\u00e0y chi ti\u1ebft sau \u0111\u00e2y:<\/p>\n<h3>Chi ph\u00ed nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/h3>\n<h4>Chi ph\u00ed tri\u1ec3n khai ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u <strong>(In-depth Interview &#8211; IDI)<\/strong><\/h4>\n<p>Ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u (IDI) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin chi ti\u1ebft t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng tham gia qua c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp. Chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 cao h\u01a1n so v\u1edbi kh\u1ea3o s\u00e1t truy\u1ec1n th\u1ed1ng v\u00ec y\u00eau c\u1ea7u s\u1ef1 \u0111\u1ea7u t\u01b0 v\u1ec1 nh\u00e2n s\u1ef1 v\u00e0 th\u1eddi gian.<\/p>\n<ul>\n<li><strong>Nh\u00e2n s\u1ef1:<\/strong> Do c\u1ea7n chuy\u00ean gia c\u00f3 k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m ph\u1ecfng v\u1ea5n \u0111\u1ec3 khai th\u00e1c s\u00e2u t\u00e2m l\u00fd, h\u00e0nh vi v\u00e0 \u0111\u1ed9ng c\u01a1 ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 nh\u00e2n s\u1ef1 chuy\u00ean nghi\u1ec7p, chi ph\u00ed thu\u00ea ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n c\u00f3 kinh nghi\u1ec7m s\u1ebd cao h\u01a1n.<\/li>\n<li><strong>Chi ph\u00ed ng\u01b0\u1eddi tham gia:<\/strong> Nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n th\u01b0\u1eddng y\u00eau c\u1ea7u th\u00f9 lao cao \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y th\u1eddi gian v\u00e0 s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd.<\/li>\n<li><strong>Chi ph\u00ed \u0111\u1ecba \u0111i\u1ec3m:<\/strong> N\u1ebfu th\u1ef1c hi\u1ec7n ph\u1ecfng v\u1ea5n t\u1ea1i m\u1ed9t kh\u00f4ng gian ri\u00eang t\u01b0, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea7n thu\u00ea ph\u00f2ng ho\u1eb7c kh\u00f4ng gian \u0111\u1ec3 ph\u1ecfng v\u1ea5n.<\/li>\n<\/ul>\n<h4>2.5. <strong>Th\u1ea3o Lu\u1eadn Nh\u00f3m (Focus Group Interview &#8211; FGI)<\/strong><\/h4>\n<p>Th\u1ea3o lu\u1eadn nh\u00f3m hay <a href=\"https:\/\/dtmconsulting.vn\/en\/phong-van-nhom-focus-group\/\">ph\u1ecfng v\u1ea5n nh\u00f3m (focus group)<\/a> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu th\u1eadp \u00fd ki\u1ebfn c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh. Th\u00f4ng qua vi\u1ec7c trao \u0111\u1ed5i, c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quan \u0111i\u1ec3m s\u00e2u s\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. Chi ph\u00ed cho FGI bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Chi ph\u00ed thu\u00ea \u0111\u1ecba \u0111i\u1ec3m:<\/strong> C\u1ea7n c\u00f3 kh\u00f4ng gian \u0111\u1ee7 l\u1edbn v\u00e0 tho\u1ea3i m\u00e1i \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i th\u1ea3o lu\u1eadn nh\u00f3m.<\/li>\n<li><strong>Th\u00f9 lao cho ng\u01b0\u1eddi tham gia:<\/strong> \u0110\u1ec3 thu h\u00fat ng\u01b0\u1eddi tham gia ch\u1ea5t l\u01b0\u1ee3ng, c\u1ea7n ph\u1ea3i tr\u1ea3 th\u00f9 lao x\u1ee9ng \u0111\u00e1ng.<\/li>\n<li><strong>Ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i (moderator):<\/strong> Chi ph\u00ed thu\u00ea ng\u01b0\u1eddi d\u1eabn d\u1eaft bu\u1ed5i th\u1ea3o lu\u1eadn c\u00f3 kinh nghi\u1ec7m s\u1ebd cao h\u01a1n v\u00ec \u0111\u00e2y l\u00e0 v\u1ecb tr\u00ed y\u00eau c\u1ea7u k\u1ef9 n\u0103ng \u0111\u1eb7c th\u00f9.<\/li>\n<li><strong>C\u00f4ng c\u1ee5 ghi nh\u1eadn:<\/strong> Ghi \u00e2m ho\u1eb7c quay video \u0111\u1ec3 l\u01b0u tr\u1eef th\u00f4ng tin, chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 ph\u00e1t sinh th\u00eam n\u1ebfu c\u1ea7n thi\u1ebft b\u1ecb ch\u1ea5t l\u01b0\u1ee3ng cao.<\/li>\n<\/ul>\n<h3>Chi ph\u00ed nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h3>\n<h4>2.1. <strong>Kh\u1ea3o s\u00e1t tr\u1ef1c ti\u1ebfp (in-person survey)<\/strong><\/h4>\n<p>Kh\u1ea3o s\u00e1t tr\u1ef1c ti\u1ebfp y\u00eau c\u1ea7u nh\u00e2n s\u1ef1 tr\u1ef1c ti\u1ebfp ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 thu th\u1eadp th\u00f4ng tin. Chi ph\u00ed li\u00ean quan bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Nh\u00e2n s\u1ef1:<\/strong> L\u01b0\u01a1ng c\u1ee7a \u0111\u1ed9i ng\u0169 kh\u1ea3o s\u00e1t v\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n.<\/li>\n<li><strong>C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3:<\/strong> Ph\u00ed in \u1ea5n phi\u1ebfu kh\u1ea3o s\u00e1t ho\u1eb7c c\u00e1c thi\u1ebft b\u1ecb nh\u01b0 m\u00e1y t\u00ednh b\u1ea3ng \u0111\u1ec3 ghi nh\u1eadn th\u00f4ng tin.<\/li>\n<li><strong>Chi ph\u00ed \u0111i l\u1ea1i v\u00e0 \u0103n \u1edf:<\/strong> Khi kh\u1ea3o s\u00e1t nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m, chi ph\u00ed \u0111i l\u1ea1i v\u00e0 \u0103n u\u1ed1ng cho \u0111\u1ed9i ng\u0169 c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn.<\/li>\n<\/ul>\n<p>Th\u00f4ng th\u01b0\u1eddng, chi ph\u00ed chi tr\u1ea3 cho kh\u1ea3o s\u00e1t tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng t\u1ed1n k\u00e9m nhi\u1ec1u ngu\u1ed3n l\u1ef1c (v\u1ec1 chi ph\u00ed, nh\u00e2n s\u1ef1 v\u00e0 th\u1eddi gian) h\u01a1n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t kh\u00e1c. Do \u0111\u00f3, khi ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t tr\u1ef1c ti\u1ebfp, c\u00e1c doanh nghi\u1ec7p n\u00ean c\u00f3 k\u1ebf ho\u1ea1ch k\u1ef9 c\u00e0ng, d\u1ef1 to\u00e1n v\u00e0 chi ph\u00ed ph\u00e1t sinh,..<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/lap-ke-hoach-khao-sat\/\" rel=\"bookmark\">6 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch kh\u1ea3o s\u00e1t gi\u00fap b\u1ea1n tr\u00e1nh nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/6-buoc-lap-ke-hoach-giup-ban-tranh-nhung-sai-lam-pho-bien.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15749 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/6-buoc-lap-ke-hoach-giup-ban-tranh-nhung-sai-lam-pho-bien.jpg\" alt=\"6 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch kh\u1ea3o s\u00e1t dtm consulting\" width=\"600\" height=\"313\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/6-buoc-lap-ke-hoach-giup-ban-tranh-nhung-sai-lam-pho-bien.jpg 940w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/6-buoc-lap-ke-hoach-giup-ban-tranh-nhung-sai-lam-pho-bien-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/6-buoc-lap-ke-hoach-giup-ban-tranh-nhung-sai-lam-pho-bien-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/6-buoc-lap-ke-hoach-giup-ban-tranh-nhung-sai-lam-pho-bien-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/6-buoc-lap-ke-hoach-giup-ban-tranh-nhung-sai-lam-pho-bien-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/6-buoc-lap-ke-hoach-giup-ban-tranh-nhung-sai-lam-pho-bien-144x75.jpg 144w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h4>2.2. <strong>Kh\u1ea3o s\u00e1t qua \u0111i\u1ec7n tho\u1ea1i (tele survey)<\/strong><\/h4>\n<p>Kh\u1ea3o s\u00e1t qua \u0111i\u1ec7n tho\u1ea1i l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebft ki\u1ec7m h\u01a1n so v\u1edbi kh\u1ea3o s\u00e1t tr\u1ef1c ti\u1ebfp nh\u01b0ng v\u1eabn bao g\u1ed3m c\u00e1c chi ph\u00ed:<\/p>\n<ul>\n<li><strong>C\u01b0\u1edbc ph\u00ed \u0111i\u1ec7n tho\u1ea1i:<\/strong> Chi ph\u00ed li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Nh\u00e2n s\u1ef1:<\/strong> Chi ph\u00ed thu\u00ea nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi.<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, \u0111\u1ec3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thu\u1eadn l\u1ee3i, doanh nghi\u1ec7p n\u00ean c\u00f3 k\u1ebf ho\u1ea1ch v\u00e0 k\u1ecbch b\u1ea3n g\u1ecdi \u0111i\u1ec7n kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng.<\/p>\n<h4>2.3. <strong>Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn (online survey)<\/strong><\/h4>\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u00e3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn, chi ph\u00ed th\u1ea5p v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u nhanh ch\u00f3ng. C\u00e1c kho\u1ea3n chi c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Ph\u1ea7n m\u1ec1m kh\u1ea3o s\u00e1t:<\/strong> C\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn nh\u01b0 SurveyMonkey c\u00f3 th\u1ec3 y\u00eau c\u1ea7u tr\u1ea3 ph\u00ed khi s\u1eed d\u1ee5ng t\u00ednh n\u0103ng cao c\u1ea5p. Hi\u1ec7n nay, t\u1ea1i Vi\u1ec7t Nam, nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn s\u1eb5n c\u00f3 v\u00e0 ph\u1ed5 bi\u1ebfn nh\u01b0 Google Form, <a href=\"https:\/\/forms.office.com\/\" target=\"_blank\" rel=\"noopener\">Microsoft Forms<\/a>,&#8230; C\u00e1c c\u00f4ng c\u1ee5 tr\u00ean v\u1eeba mi\u1ec5n ph\u00ed, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 quen thu\u1ed9c v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n<li><strong>Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi tham gia:<\/strong> Th\u00f9 lao d\u01b0\u1edbi d\u1ea1ng phi\u1ebfu mua h\u00e0ng, qu\u00e0 t\u1eb7ng ho\u1eb7c chi\u1ebft kh\u1ea5u cho ng\u01b0\u1eddi tham gia.<\/li>\n<\/ul>\n<p>Ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn r\u1ea5t ti\u1ec7n l\u1ee3i, linh ho\u1ea1t v\u00e0 \u00edt t\u1ed1n k\u00e9m. Do \u0111\u00f3, \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean thu th\u1eadp \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng nh\u01b0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, xin \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1,&#8230; n\u00ean s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t n\u00e0y.\u00a0D\u00f9 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch, tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng n\u00e0o doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng. M\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p ph\u1ea3i ti\u1ebfn h\u00e0nh ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t kh\u00e1c ph\u00f9 h\u1ee3p h\u01a1n nh\u01b0:<\/p>\n<ul>\n<li>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u1ea3o s\u00e1t, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn ho\u1eb7c kh\u00f3 thao t\u00e1c tr\u1ef1c tuy\u1ebfn nh\u01b0 nh\u1eefng ng\u01b0\u1eddi cao tu\u1ed5i, nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 h\u00e0nh vi truy c\u1eadp tr\u1ef1c tuy\u1ebfn, tr\u1ebb em nh\u1ecf tu\u1ed5i,&#8230;<\/li>\n<li>Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn kh\u00f4ng \u0111\u1ea3m b\u1ea3o, \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u: tr\u01b0\u1eddng h\u1ee3p nghi\u00ean c\u1ee9u th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi, kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c xem v\u00e0\/ho\u1eb7c tr\u1ea3i nghi\u1ec7m th\u1eed s\u1ea3n ph\u1ea9m th\u00ec khi \u0111\u00f3 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau xin \u00fd ki\u1ebfn ho\u1eb7c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m<\/li>\n<li>&#8230;..<\/li>\n<\/ul>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lap-ke-hoach-khao-sat\/\" rel=\"bookmark\">6 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch kh\u1ea3o s\u00e1t gi\u00fap b\u1ea1n tr\u00e1nh nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence.jpg\"><img decoding=\"async\" class=\"size-full wp-image-10517 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence.jpg\" alt=\"L\u1eadp k\u1ebf ho\u1ea1ch cho s\u1ea3n ph\u1ea9m\" width=\"715\" height=\"450\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence.jpg 715w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence-300x189.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence-232x146.jpg 232w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence-50x31.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence-119x75.jpg 119w\" data-sizes=\"(max-width: 715px) 100vw, 715px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 715px; --smush-placeholder-aspect-ratio: 715\/450;\" \/><\/a><\/p>\n<h3>3. <strong>Chi ph\u00ed x\u1eed l\u00fd v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/service\/phan-tich-du-lieu\/\">ph\u00e2n t\u00edch d\u1eef li\u1ec7u (data analysis)<\/a><\/strong><\/h3>\n<p>Sau khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp, doanh nghi\u1ec7p c\u1ea7n x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch ch\u00fang \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c k\u1ebft lu\u1eadn c\u00f3 gi\u00e1 tr\u1ecb. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong th\u1ef1c t\u1ebf kinh doanh.<\/p>\n<p>Chi ph\u00ed ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed9 ph\u1ee9c t\u1ea1p v\u00e0 s\u1ed1 l\u01b0\u1ee3ng d\u1eef\u00a0 li\u1ec7u c\u1ea7n x\u1eed l\u00fd. C\u00e1c chi ph\u00ed ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch:<\/strong> C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 SPSS, R, Excel ho\u1eb7c Python \u0111\u1ec1u c\u00f3 th\u1ec3 gi\u00fap x\u1eed l\u00fd d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3. M\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m y\u00eau c\u1ea7u tr\u1ea3 ph\u00ed \u0111\u1ec3 s\u1eed d\u1ee5ng.<\/li>\n<li><strong>Nh\u00e2n s\u1ef1 ph\u00e2n t\u00edch:<\/strong> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea7n thu\u00ea c\u00e1c chuy\u00ean gia ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o ra c\u00e1c b\u00e1o c\u00e1o, bi\u1ec3u \u0111\u1ed3, v\u00e0 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c t\u1eeb d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c.<\/li>\n<\/ul>\n<p>T\u1ea1i giai \u0111o\u1ea1n n\u00e0y, n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 s\u1eb5n nh\u00e2n s\u1ef1 ph\u00e2n tich d\u1eef li\u1ec7u c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c chuy\u00ean gia ho\u1eb7c doanh nghi\u1ec7p chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n<h3>4. <strong>Chi ph\u00ed tuy\u1ec3n \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u<\/strong><\/h3>\n<p>\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Vi\u1ec7c tuy\u1ec3n m\u1eabu kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u1ecdn l\u1ecdc k\u1ef9 l\u01b0\u1ee1ng v\u00e0 c\u00f3 th\u1ec3 ph\u00e1t sinh chi ph\u00ed \u0111\u00e1ng k\u1ec3. Chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m chi ph\u00ed qu\u00e0, ti\u1ec1n c\u1ea3m \u01a1n cho \u0111\u1ed1i t\u01b0\u1ee3ng tham gia nghi\u00ean c\u1ee9u, trung gian gi\u1edbi thi\u1ec7u,&#8230;<\/p>\n<p>C\u00e1c y\u1ebfu t\u1ed1 chi ph\u00ed trong tuy\u1ec3n m\u1eabu &#8211; \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/strong> \u0110\u00f4i khi vi\u1ec7c ti\u1ebfp c\u1eadn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: kh\u00e1ch h\u00e0ng cao c\u1ea5p ho\u1eb7c nh\u00f3m chuy\u00ean bi\u1ec7t) s\u1ebd t\u1ed1n nhi\u1ec1u chi ph\u00ed h\u01a1n do t\u00ednh khan hi\u1ebfm v\u00e0 kh\u00f3 t\u00ecm ki\u1ebfm.<\/li>\n<li><strong>Th\u00f9 lao cho ng\u01b0\u1eddi tham gia:<\/strong> Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tham gia, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 m\u1ee9c th\u00f9 lao h\u1ee3p l\u00fd.<\/li>\n<li><strong>Chi ph\u00ed cho ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n: tr\u1eeb khi doanh nghieje<\/strong><\/li>\n<\/ul>\n<h3>5. <strong>Chi ph\u00ed chi tr\u1ea3 cho d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p<\/strong><\/h3>\n<p>Ngo\u00e0i vi\u1ec7c t\u1ef1 thu th\u1eadp d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u c\u00f3 s\u1eb5n t\u1eeb c\u00e1c ngu\u1ed3n nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u, c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u00f4ng c\u1ed9ng, ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i c\u00f3 s\u1eb5n nh\u01b0 Statista, Euromonitor, MarketRsearch,&#8230;\u00a0 Chi ph\u00ed n\u00e0y th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u s\u01a1 c\u1ea5p, nh\u01b0ng c\u00f3 th\u1ec3 ph\u00e1t sinh khi doanh nghi\u1ec7p c\u1ea7n mua c\u00e1c b\u00e1o c\u00e1o chuy\u00ean s\u00e2u t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u l\u1edbn.<\/p>\n<h3>6. <strong>Chi ph\u00ed thu\u00ea ngo\u00e0i (Outsourcing)<\/strong><\/h3>\n<p>N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ed9i ng\u0169 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p, vi\u1ec7c thu\u00ea ngo\u00e0i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p ph\u1ed5 bi\u1ebfn. Chi ph\u00ed thu\u00ea ngo\u00e0i c\u00f3 th\u1ec3 cao, nh\u01b0ng \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 chuy\u00ean nghi\u1ec7p trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u.<\/p>\n<p>Ngo\u00e0i c\u00e1c chi ph\u00ed k\u1ec3 tr\u00ean doanh nghi\u1ec7p n\u00ean c\u00f3 d\u1ef1 to\u00e1n ng\u00e2n s\u00e1ch chi ph\u00ed cho m\u1ed9t s\u1ed1 chi ph\u00ed kh\u00e1c nh\u01b0 chi ph\u00ed thu\u00ea nh\u00e2n s\u1ef1 kh\u1ea3o s\u00e1t, chi ph\u00ed thu\u00ea chuy\u00ean gia,&#8230;.<\/p>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\">Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (marrket research)<\/a><\/strong><\/p>\n<h3>K\u1ebft Lu\u1eadn<\/h3>\n<p>Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng th\u01b0\u1eddng g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, t\u1eeb l\u1eadp k\u1ebf ho\u1ea1ch, thu th\u1eadp d\u1eef li\u1ec7u, ph\u00e2n t\u00edch \u0111\u1ebfn tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3. T\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p, chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3. \u0110\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i th\u00f4ng minh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 th\u00f4ng tin c\u1ea7n thi\u1ebft, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ebfu b\u1ea1n c\u00f2n b\u0103n kho\u0103n v\u1ec1 vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u00e3y <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT US<\/a><\/strong>\u00a0v\u1edbi DTM Consulting \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n!<\/p>","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research) l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111em l\u1ea1i d\u1eef li\u1ec7u, th\u00f4ng tin \u0111\u1ea7y [&hellip;]<\/p>","protected":false},"author":4,"featured_media":17695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[656,651],"class_list":["post-17637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=17637"}],"version-history":[{"count":12,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17637\/revisions"}],"predecessor-version":[{"id":17696,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17637\/revisions\/17696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/17695"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=17637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=17637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=17637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}