{"id":17624,"date":"2024-10-01T09:55:21","date_gmt":"2024-10-01T02:55:21","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17624"},"modified":"2024-10-01T09:56:40","modified_gmt":"2024-10-01T02:56:40","slug":"bao-cao-thi-truong-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-thi-truong-thuong-mai-dien-tu\/","title":{"rendered":"B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce) t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce) v\u00e0 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i<\/a> (social commerce) Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn nh\u1ea5t khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ea1 t\u1ea7ng internet, s\u1ef1 gia t\u0103ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u, c\u00f9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a ng\u00e0nh n\u00e0y<\/p>\n

1. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (2014-2023)<\/strong><\/h4>\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn l\u1edbn trong giai \u0111o\u1ea1n t\u1eeb n\u0103m 2014 \u0111\u1ebfn 2023 (Statista). Theo Statista, gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C c\u1ee7a Vi\u1ec7t Nam n\u0103m 2022 \u0111\u1ea1t 16,4 t\u1ef7 USD<\/strong>, chi\u1ebfm 7,5%<\/strong> t\u1ed5ng doanh thu b\u00e1n l\u1ebb c\u1ee7a Vi\u1ec7t Nam. Con s\u1ed1 n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd v\u01b0\u1ee3t 20,5 t\u1ef7 USD<\/strong> v\u00e0o n\u0103m 2023, th\u1ec3 hi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0 li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce) t\u1ea1i Vi\u1ec7t Nam.\"E-commerce<\/a><\/p>\n

T\u1eeb n\u0103m 2017, gi\u00e1 tr\u1ecb c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t 7.2 t\u1ef7 USD, t\u0103ng l\u00ean nhanh ch\u00f3ng cho \u0111\u1ebfn n\u0103m 2023<\/strong> v\u1edbi t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) r\u1ea5t cao.<\/p>\n

2. S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (2018-2022)<\/strong><\/h2>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ph\u1ea7n l\u1edbn \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 s\u1ef1 gia t\u0103ng c\u1ee7a thanh to\u00e1n tr\u1ef1c tuy\u1ebfn. C\u1ee5 th\u1ec3, theo Statista, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng t\u1eeb 39,9 tri\u1ec7u<\/strong> v\u00e0o n\u0103m 2018 l\u00ean 57 tri\u1ec7u<\/strong> v\u00e0o n\u0103m 2022, cho th\u1ea5y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng ch\u1ea5p nh\u1eadn mua s\u1eafm tr\u1ef1c tuy\u1ebfn. V\u1edbi vi\u1ec7c internet v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng trong c\u00e1c n\u0103m t\u1edbi, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho s\u1ef1 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

D\u1ef1 ki\u1ebfn, trong th\u1eddi gian t\u1edbi, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng nh\u1edd c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng vi\u1ec5n th\u00f4ng, Internet t\u1ea1i Vi\u1ec7t Nam. Theo b\u00e1o c\u00e1o c\u1ee7a Kepios (2024), Vi\u1ec7t Nam hi\u1ec7n c\u00f3 78,44 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet trong th\u00e1ng 1 n\u0103m 2024.<\/b>\u00a0T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp Internet c\u1ee7a Vi\u1ec7t Nam \u0111\u1ee9ng \u1edf m\u1ee9c 79,1% t\u1ed5ng d\u00e2n s\u1ed1 v\u00e0o \u0111\u1ea7u n\u0103m 2024<\/b>. M\u1eb7t kh\u00e1c, B\u00e1o c\u00e1o Internet, t\u00e0i nguy\u00ean Internet n\u0103m 2023 c\u1ee7a B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng cho th\u1ea5y t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00e2n ti\u1ebfp c\u1eadn Internet t\u1ea1i Vi\u1ec7t Nam l\u00e0 r\u1ea5t cao. C\u1ee5 th\u1ec3, v\u1ec1 t\u1ef7 l\u1ec7 k\u1ebft n\u1ed1i Internet c\u1ed1 \u0111\u1ecbnh, c\u00f3 \u0111\u1ebfn 79,1% t\u1ef7 l\u1ec7 h\u1ed9 gia \u0111\u00ecnh k\u1ebft n\u1ed1i Internet, 93,1% th\u00f4n, b\u1ea3n \u0111\u01b0\u1ee3c bao ph\u1ee7 m\u1ea1ng c\u00e1p quang v\u00e0 100% tr\u01b0\u1eddng h\u1ecdc k\u1ebft n\u1ed1i Internet. V\u1ec1 t\u1ef7 l\u1ec7 k\u1ebft n\u1ed1i Internet di \u0111\u1ed9ng, c\u00f3 \u0111\u1ebfn h\u01a1n 85 tri\u1ec7u \u0111\u0103ng k\u00fd thu\u00ea bao b\u0103ng r\u1ed9ng di \u0111\u1ed9ng, chi\u1ebfm 99,85% d\u00e2n s\u1ed1 v\u00f9ng ph\u1ee7 3G\/4G.<\/p>\n

Xem th\u00eam: Market and Customer Insight Reports Across Industries<\/a><\/strong><\/p>\n

3. Th\u1ecb ph\u1ea7n (market share) th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong doanh thu b\u00e1n l\u1ebb (2015-2022)<\/strong><\/h2>\n

Trong n\u0103m 2022, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chi\u1ebfm 7,5%<\/strong> t\u1ed5ng doanh thu b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam, t\u0103ng m\u1ea1nh so v\u1edbi m\u1ee9c 2,8%<\/strong> v\u00e0o n\u0103m 2015. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc ph\u00e1t tri\u1ec3n quan tr\u1ecdng, cho th\u1ea5y th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a n\u1ec1n kinh t\u1ebf b\u00e1n l\u1ebb. V\u1edbi t\u1ed5ng doanh thu b\u00e1n l\u1ebb c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t h\u01a1n 4.789 ngh\u00ecn t\u1ef7 VND<\/strong> trong n\u0103m 2022, ph\u1ea7n doanh thu t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn t\u1ed5ng th\u1ec3 n\u1ec1n kinh t\u1ebf.<\/p>\n

4. C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u v\u00e0 th\u1ecb ph\u1ea7n (2020-2024)<\/strong><\/h2>\n

\"Market<\/a><\/p>\n

Theo b\u00e1o c\u00e1o Statista (2024), th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce) Vi\u1ec7t Nam hi\u1ec7n \u0111ang do c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn nh\u01b0 Shopee<\/strong>, TikTok Shop<\/strong>, Lazada<\/strong>, and Tiki<\/strong> chi ph\u1ed1i. Trong \u0111\u00f3, Shopee<\/strong> l\u00e0 n\u1ec1n t\u1ea3ng d\u1eabn \u0111\u1ea7u v\u1edbi 67,9%<\/strong> th\u1ecb ph\u1ea7n trong qu\u00fd 1 n\u0103m 2024, ti\u1ebfp theo l\u00e0 TikTok Shop<\/strong> v\u1edbi 23,2%<\/strong>. Lazada<\/strong> chi\u1ebfm 7,6%<\/strong>, trong khi Tiki<\/strong> ch\u1ec9 chi\u1ebfm 1,3%<\/strong> th\u1ecb ph\u1ea7n.<\/p><\/blockquote>\n