{"id":17610,"date":"2024-09-28T16:48:28","date_gmt":"2024-09-28T09:48:28","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17610"},"modified":"2024-09-28T16:51:12","modified_gmt":"2024-09-28T09:51:12","slug":"toi-uu-chi-phi-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/toi-uu-chi-phi-marketing\/","title":{"rendered":"C\u00e1ch t\u1ed1i \u01b0u chi ph\u00ed marketing, kinh doanh hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p Vi\u1ec7t"},"content":{"rendered":"<p>T\u1ed1i \u01b0u chi ph\u00ed marketing v\u00e0 kinh doanh l\u00e0 m\u1ee5c ti\u00eau m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u nh\u1eafm t\u1edbi trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n. Kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng t\u00e0i ch\u00ednh, vi\u1ec7c t\u1ed1i \u01b0u chi ph\u00ed c\u00f2n mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh v\u01b0\u1ee3t tr\u1ed9i, \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 c\u00e1ch th\u00f4ng minh \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed marketing v\u00e0 kinh doanh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<h2>T\u1eadn d\u1ee5ng c\u00e1c k\u00eanh\/n\u1ec1n t\u1ea3ng marketing mi\u1ec5n ph\u00ed ho\u1eb7c chi ph\u00ed th\u1ea5p<a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/marketing-channel.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7304\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/marketing-channel.png\" alt=\"\" width=\"500\" height=\"266\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/marketing-channel.png 1126w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/marketing-channel-300x160.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/marketing-channel-768x409.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/marketing-channel-1024x546.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/marketing-channel-600x320.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/marketing-channel-260x139.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/marketing-channel-50x27.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/marketing-channel-141x75.png 141w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/h2>\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch ti\u1ebft ki\u1ec7m chi ph\u00ed marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 khai th\u00e1c c\u00e1c k\u00eanh marketing mi\u1ec5n ph\u00ed ho\u1eb7c c\u00f3 chi ph\u00ed th\u1ea5p.<\/p>\n<ul>\n<li>SEO (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm): SEO gi\u00fap b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i chi ti\u1ec1n cho qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed. M\u1ed9t website \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u SEO s\u1ebd thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 gia t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u v\u00e0o qu\u1ea3ng c\u00e1o.<\/li>\n<li>Content Marketing: S\u00e1ng t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean blog, m\u1ea1ng x\u00e3 h\u1ed9i hay k\u00eanh YouTube. Nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng l\u00f2ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng.<\/li>\n<li>Social Media: T\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram, TikTok \u0111\u1ec3 t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng mi\u1ec5n ph\u00ed nh\u01b0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c r\u1ea5t l\u1edbn.<\/li>\n<\/ul>\n<p><strong>Xem th\u00eam:<\/strong><\/p>\n<ul>\n<li><strong> <a href=\"https:\/\/dtmconsulting.vn\/en\/danh-sach-tong-hop-tat-ca-cac-kenh-trong-marketing\/\" rel=\"bookmark\">Danh s\u00e1ch t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cac-kenh-tim-kiem-khach-hang-hieu-qua\/\" rel=\"bookmark\">C\u00e1c k\u00eanh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/a><\/strong><\/li>\n<\/ul>\n<h2><strong>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 marketing<\/strong> mi\u1ec5n ph\u00ed, chi ph\u00ed th\u1ea5p<\/h2>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, startup th\u00ec s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 cho vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch marketing v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing lu\u00f4n l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. DTM Consulting c\u00f3 li\u1ec7t k\u00ea m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 marketing v\u1eeba thi\u1ebft y\u1ebfu v\u1eeba s\u1eb5n c\u00f3 cho c\u00e1c doanh nghi\u1ec7p:<\/p>\n<ul>\n<li><strong>Google Analytics: <\/strong>Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website, gi\u00fap t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing.<\/li>\n<li><strong>Canva: <\/strong>C\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda mi\u1ec5n ph\u00ed cho ph\u00e9p t\u1ea1o ra \u1ea5n ph\u1ea9m marketing \u0111\u1eb9p m\u1eaft m\u00e0 kh\u00f4ng c\u1ea7n k\u1ef9 n\u0103ng thi\u1ebft k\u1ebf.<\/li>\n<li><strong>Piktochart: <\/strong>T\u1ea1o infographic v\u00e0 b\u00e1o c\u00e1o chuy\u00ean nghi\u1ec7p m\u00e0 kh\u00f4ng c\u1ea7n k\u1ef9 n\u0103ng thi\u1ebft k\u1ebf.<\/li>\n<li><strong>MailChimp: <\/strong>N\u1ec1n t\u1ea3ng email marketing mi\u1ec5n ph\u00ed cho ph\u00e9p g\u1eedi email t\u1ef1 \u0111\u1ed9ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn 2.000 kh\u00e1ch h\u00e0ng m\u1ed7i th\u00e1ng.<\/li>\n<li><strong>Buffer: <\/strong>Qu\u1ea3n l\u00fd v\u00e0 l\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn.<\/li>\n<li><strong>Hootsuite: <\/strong>C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i gi\u00fap theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch.<\/li>\n<li><strong>HubSpot CRM: <\/strong>Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng mi\u1ec5n ph\u00ed, theo d\u00f5i t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Google My Business: <\/strong>T\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng, gi\u00fap doanh nghi\u1ec7p xu\u1ea5t hi\u1ec7n tr\u00ean Google Maps v\u00e0 t\u00ecm ki\u1ebfm.<\/li>\n<li><strong>Trello: <\/strong>Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c marketing hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>Google Trends: T<\/strong>heo d\u00f5i xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm, gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch SEO v\u00e0 n\u1ed9i dung.<\/li>\n<\/ul>\n<h2>Theo d\u00f5i, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h2>\n<p>M\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc quan tr\u1ecdng trong t\u1ed1i \u01b0u chi ph\u00ed l\u00e0 bi\u1ebft c\u00e1ch &#8220;\u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u&#8221;. \u0110\u1eebng ch\u1ec9 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing, kinh doanh m\u00e0 kh\u00f4ng theo d\u00f5i k\u1ebft qu\u1ea3. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics, Facebook Insights \u0111\u1ec3 ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 t\u1eebng chi\u1ebfn d\u1ecbch, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn.<\/p>\n<ul>\n<li>Theo d\u00f5i KPIs: \u0110o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPIs) nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 ROI c\u1ee7a c\u00e1c k\u00eanh marketing. T\u1eadp trung v\u00e0o nh\u1eefng chi\u1ebfn d\u1ecbch mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t.<\/li>\n<li>A\/B Testing: Th\u1eed nghi\u1ec7m nhi\u1ec1u phi\u00ean b\u1ea3n qu\u1ea3ng c\u00e1o kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra phi\u00ean b\u1ea3n hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i t\u0103ng ng\u00e2n s\u00e1ch.<\/li>\n<\/ul>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-dat-chi-so-kpis\/\" rel=\"bookmark\">C\u00e1ch l\u1ef1a ch\u1ecdn ch\u1ec9 s\u1ed1 KPIs hi\u1ec7u qu\u1ea3 cho digital marketing<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/digital-marketing-kpis.png\"><img decoding=\"async\" class=\"wp-image-7471 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/digital-marketing-kpis.png\" alt=\"KPIs cho web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\" width=\"700\" height=\"174\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/digital-marketing-kpis.png 700w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/digital-marketing-kpis-300x75.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/digital-marketing-kpis-600x149.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/digital-marketing-kpis-260x65.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/digital-marketing-kpis-50x12.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/digital-marketing-kpis-150x37.png 150w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/174;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Khai th\u00e1c v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/h2>\n<p>Kh\u00e1ch h\u00e0ng c\u0169 lu\u00f4n l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean qu\u00fd gi\u00e1 m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng b\u1ecf qu\u00ean. Thay v\u00ec t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n v\u00e0 khai th\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n<ul>\n<li>Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ngt: Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i mua h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho h\u1ecd.<\/li>\n<li>Upselling v\u00e0 Cross-selling: \u0110\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ed5 sung khi kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eb5n s\u00e0ng chi ti\u00eau. \u0110i\u1ec1u n\u00e0y gi\u00fap gia t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng m\u00e0 kh\u00f4ng ph\u1ea3i t\u1ed1n th\u00eam chi ph\u00ed marketing \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n<\/ul>\n<h2>T\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o<\/h2>\n<p>Chi ph\u00ed d\u00e0nh cho qu\u1ea3ng c\u00e1o lu\u00f4n l\u00e0 m\u1ed9t chi ph\u00ed t\u1ed1n k\u00e9m, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, Startup. Do \u0111\u00f3, m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed marketing hi\u1ec7u qu\u1ea3 \u0111\u00f3 l\u00e0 t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o.\u00a0N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed nh\u01b0 Google Ads hay Facebook Ads, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p n\u00ean l\u01b0u \u00fd m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh sau \u0111\u00e2y:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau marketing: Khi thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau marketing v\u00e0 kinh doanh, h\u00e3y tu\u00e2n th\u1ee7 theo nguy\u00ean t\u1eafc <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-muc-tieu-marketing-theo-smart-va-vi-du-minh-hoa\/\">SMART<\/a><\/li>\n<li>L\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh ph\u00f9 h\u1ee3p: T\u1eadp trung v\u00e0o c\u00e1c k\u00eanh c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao.<\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-remarketing\/\">Remarketing<\/a>: Nh\u1eafm l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m.<\/li>\n<li>T\u1ed1i \u01b0u n\u1ed9i dung qu\u1ea3ng c\u00e1o: Khi tri\u1ec3n khai, n\u1ed9i dung qu\u1ea3ng c\u00e1o r\u1ea5t quan tr\u1ecdng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 h\u00ecnh \u1ea3nh, video h\u1ea5p d\u1eabn k\u00e8m theo nh\u1eefng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 d\u00e0nh cho kh\u00e1ch h\u00e0ng nh\u01b0 &#8220;nh\u1eafn tin&#8221;, &#8220;\u0111\u1eb7t h\u00e0ng&#8221;, &#8220;\u0111\u1ec3 l\u1ea1i th\u00f4ng tin&#8221;,&#8230; gi\u00fap \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/li>\n<li>A\/B Testing: Th\u1eed nghi\u1ec7m c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 m\u1eabu \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t<\/li>\n<li>Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng: m\u1ed7i m\u1ed9t ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.<\/p>\n<p><strong>Xem th\u00eam:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/danh-gia-hieu-qua-kenh-marketing\/\" rel=\"bookmark\">Top 15 ch\u1ec9 s\u1ed1 marketing \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-roi-trong-marketing\/\" rel=\"bookmark\">ROI l\u00e0 g\u00ec? Top 4 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a ROI trong marketing cho doanh nghi\u1ec7p<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-doc-hieu-cac-chi-so-do-luong-hieu-qua-trong-chien-dich-digital-marketing\/\" rel=\"bookmark\">C\u00e1ch \u0111\u1ecdc hi\u1ec3u c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 trong chi\u1ebfn d\u1ecbch digital marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/theo-duoi-performance-marketing-nen-bat-dau-tu-dau\/\" rel=\"bookmark\">Theo \u0111u\u1ed5i Performance Marketing n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/a><\/strong><\/li>\n<\/ul>\n<h2>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c<\/h2>\n<p>M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 gi\u1ea3m chi ph\u00ed marketing l\u00e0 t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 marketing li\u00ean k\u1ebft (Affiliate Marketing).<\/p>\n<ul>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/31-trong-so-cac-cong-cu-affiliate-marketing-tot-nhat-ma-moi-nha-marketing-can-biet-cap-nhat-3-2019\/\">Affiliate Marketing<\/a>: B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft, b\u1ea1n ch\u1ec9 ph\u1ea3i tr\u1ea3 hoa h\u1ed3ng khi c\u00f3 \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed qu\u1ea3ng c\u00e1o m\u00e0 v\u1eabn c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi kh\u00e1ch h\u00e0ng.<\/li>\n<li>Marketplace: B\u00e1n h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Shopee, Lazada, Amazon gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn m\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u1eadn h\u00e0nh.<\/li>\n<\/ul>\n<h2>X\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n<p>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c doanh nghi\u1ec7p kh\u00e1c \u0111\u1ec3 chia s\u1ebb chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh. Vi\u1ec7c k\u1ebft n\u1ed1i \u0111\u1ed1i t\u00e1c kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a \u0111\u1ed1i t\u00e1c. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c &#8220;win-win&#8221; cho c\u1ea3 hai b\u00ean.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/hop-tac-voi-muc-tieu-doi-ben-cung-co-loi.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-15035 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/hop-tac-voi-muc-tieu-doi-ben-cung-co-loi.jpg\" alt=\"\" width=\"300\" height=\"201\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/hop-tac-voi-muc-tieu-doi-ben-cung-co-loi.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/hop-tac-voi-muc-tieu-doi-ben-cung-co-loi-300x201.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/hop-tac-voi-muc-tieu-doi-ben-cung-co-loi-218x146.jpg 218w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/hop-tac-voi-muc-tieu-doi-ben-cung-co-loi-50x34.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/hop-tac-voi-muc-tieu-doi-ben-cung-co-loi-112x75.jpg 112w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/201;\" \/><\/a><\/p>\n<h2>T\u1ed1i \u01b0u chi ph\u00ed v\u1eadn h\u00e0nh, logistic<\/h2>\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed kinh doanh, b\u1ea1n c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 logistics.<\/p>\n<ul>\n<li>T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh: Gi\u1ea3m thi\u1ec3u t\u1ed3n kho d\u01b0 th\u1eeba, c\u1ea3i ti\u1ebfn quy tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng, v\u00e0 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c c\u00f4ng \u0111o\u1ea1n v\u1eadn h\u00e0nh, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3.<\/li>\n<li>T\u00ecm nh\u1eefng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5: Th\u01b0\u1eddng xuy\u00ean theo d\u00f5i v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 logistics ho\u1eb7c v\u1eadn chuy\u1ec3n c\u00f3 chi ph\u00ed h\u1ee3p l\u00fd m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n<h2>\u00a0K\u1ebft Lu\u1eadn<\/h2>\n<p>T\u1ed1i \u01b0u chi ph\u00ed marketing v\u00e0 kinh doanh kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m t\u00e0i ch\u00ednh m\u00e0 c\u00f2n t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a, t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh mi\u1ec5n ph\u00ed, t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t.<\/p>\n<p>H\u00e3y \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi, b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng h\u01a1n trong t\u01b0\u01a1ng lai!<\/p>\n<p>N\u1ebfu b\u1ea1n c\u1ea7n th\u00eam t\u01b0 v\u1ea5n trong vi\u1ec7c t\u1ed1i \u01b0u chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng marketing, h\u00e3y li\u00ean h\u1ec7 v\u1edbi DTM Consulting, chuy\u00ean gia s\u1ebd t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p cho b\u1ea1n!<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">LI\u00caN H\u1ec6 &amp; NH\u1eacN T\u01af V\u1ea4N<\/a><\/strong><\/span><\/p>\n<div id=\"eJOY__extension_root\" class=\"eJOY__extension_root_class\" style=\"all: unset;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>T\u1ed1i \u01b0u chi ph\u00ed marketing v\u00e0 kinh doanh l\u00e0 m\u1ee5c ti\u00eau m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u nh\u1eafm t\u1edbi trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n. Kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng t\u00e0i ch\u00ednh, vi\u1ec7c t\u1ed1i \u01b0u chi ph\u00ed c\u00f2n mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh v\u01b0\u1ee3t tr\u1ed9i, \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng b\u1ec1n [&hellip;]<\/p>","protected":false},"author":4,"featured_media":17614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[653],"class_list":["post-17610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=17610"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17610\/revisions"}],"predecessor-version":[{"id":17619,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17610\/revisions\/17619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/17614"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=17610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=17610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=17610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}