{"id":17569,"date":"2024-09-24T18:13:14","date_gmt":"2024-09-24T11:13:14","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17569"},"modified":"2024-09-25T09:54:04","modified_gmt":"2024-09-25T02:54:04","slug":"ke-hoach-marketing-cho-san-pham-dau-goi-dau","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ke-hoach-marketing-cho-san-pham-dau-goi-dau\/","title":{"rendered":"L\u1eadp k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i \u0111\u1ea7u – H\u01b0\u1edbng d\u1eabn chi ti\u1ebft cho SME, startup t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng d\u1ea7u g\u1ed9i \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, v\u1edbi s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. Tuy nhi\u00ean, v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c k\u00eanh digital marketing<\/strong>, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong>, c\u00e1c doanh nghi\u1ec7p d\u1ea7u g\u1ed9i mu\u1ed1n duy tr\u00ec th\u1ecb ph\u1ea7n ho\u1eb7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/a> c\u1ea7n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch marketing<\/a> hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i \u0111\u1ea7u trong b\u1ed1i c\u1ea3nh ph\u00e1t tri\u1ec3n s\u1ed1 h\u00f3a m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Ph\u00e2n t\u00edch nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h2>\n

Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng d\u1ea7u g\u1ed9i \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam<\/h3>\n

C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb thi\u00ean nhi\u00ean, th\u00e2n thi\u1ec7n v\u1edbi s\u1ee9c kh\u1ecfe.V\u00ed d\u1ee5, hi\u1ec7n nay t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n c\u00e1c xu h\u01b0\u1edbng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m th\u1ea3o d\u01b0\u1ee3c<\/strong>, h\u1eefu c\u01a1<\/strong> and an to\u00e0n<\/strong> cho da \u0111\u1ea7u \u0111ang gia t\u0103ng nhanh ch\u00f3ng. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i \u0111\u1ea7u c\u00f3 th\u00e0nh ph\u1ea7n thi\u00ean nhi\u00ean, th\u1ea3o d\u01b0\u1ee3c,….<\/p>\n

Ngo\u00e0i ra, vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 tr\u00e1nh s\u1eed d\u1ee5ng h\u00f3a ch\u1ea5t \u0111\u1ed9c h\u1ea1i c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y trong chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n

Th\u1ecb tr\u01b0\u1eddng d\u1ea7u g\u1ed9i Vi\u1ec7t Nam hi\u1ec7n nay b\u1ecb chi ph\u1ed1i b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Sunsilk<\/strong>, Clear<\/strong>, Dove<\/strong>, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c m\u1ea1nh v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd. Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba c\u00f3 th\u1ec3 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang, kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ea1i tr\u00e0. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm v\u00e0o nh\u1eefng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u01b0 d\u1ea7u g\u1ed9i \u0111\u1ea7u d\u00e0nh cho t\u00f3c y\u1ebfu, t\u00f3c g\u00e3y r\u1ee5ng, ho\u1eb7c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c t\u00f3c cho tr\u1ebb em s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/p>\n

Xem th\u00eam: 6 b\u01b0\u1edbc nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/strong>\"nghi\u00ean<\/a><\/p>\n

X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c marketing s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i \u0111\u1ea7u, vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. Th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0:<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb 25-45 Tu\u1ed5i<\/h3>\n

Ph\u1ee5 n\u1eef trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 25 \u0111\u1ebfn 45 l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a th\u1ecb tr\u01b0\u1eddng d\u1ea7u g\u1ed9i \u0111\u1ea7u. H\u1ecd c\u00f3 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh, quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p v\u00e0 s\u1ee9c kh\u1ecfe. \u0110\u00e2y l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng b\u1eaft \u0111\u1ea7u c\u00f3 nhi\u1ec1u v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn t\u00f3c nh\u01b0 g\u00e3y r\u1ee5ng, x\u01a1 r\u1ed1i ho\u1eb7c b\u1ea1c,… Do \u0111\u00f3, h\u1ecd c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i \u0111\u1ea7u c\u00f3 t\u00e1c d\u1ee5ng v\u1edbi m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 m\u00e0 t\u00f3c h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i k\u1ec3 tr\u00ean. Th\u00eam v\u00e0o \u0111\u00f3, th\u00edch s\u1eed d\u1ee5ng v\u00e0 c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng chi tr\u1ea3 cho c\u00e1c s\u1ea3n ph\u1ea9m an to\u00e0n cho t\u00f3c v\u00e0 da \u0111\u1ea7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i c\u00f3 th\u00e0nh ph\u1ea7n t\u1eeb thi\u00ean nhi\u00ean, l\u00e0nh t\u00ednh. Doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0 kh\u1ea3 n\u0103ng d\u01b0\u1ee1ng \u1ea9m, ph\u1ee5c h\u1ed3i t\u00f3c h\u01b0 t\u1ed5n v\u00e0 b\u1ea3o v\u1ec7 t\u00f3c kh\u1ecfi t\u00e1c h\u1ea1i c\u1ee7a m\u00f4i tr\u01b0\u1eddng c\u0169ng nh\u01b0 v\u1ec1 ngu\u1ed3n g\u1ed1c, th\u00e0nh ph\u1ea7n thi\u00ean nhi\u00ean c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i t\u1eeb 16-24 tu\u1ed5i<\/h3>\n

\u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 \u01b0a th\u00edch th\u1eed nghi\u1ec7m nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi l\u1ea1. H\u1ecd quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 bao b\u00ec b\u1eaft m\u1eaft ho\u1eb7c \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng gi\u1edbi thi\u1ec7u. \u0110\u1ed1i v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 livestream<\/strong> c\u00f3 th\u1ec3 r\u1ea5t hi\u1ec7u qu\u1ea3. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i v\u1edbi bao b\u00ec hi\u1ec7n \u0111\u1ea1i, tr\u1ebb trung, k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 digital marketing.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng nam gi\u1edbi<\/strong><\/h3>\n

M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng d\u1ea7u g\u1ed9i th\u01b0\u1eddng t\u1eadp trung v\u00e0o ph\u1ee5 n\u1eef, nhu c\u1ea7u c\u1ee7a nam gi\u1edbi<\/strong> ng\u00e0y c\u00e0ng t\u0103ng trong vi\u1ec7c ch\u0103m s\u00f3c t\u00f3c v\u00e0 da \u0111\u1ea7u. Nam gi\u1edbi \u0111ang quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m chuy\u00ean bi\u1ec7t, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c d\u00f2ng d\u1ea7u g\u1ed9i d\u00e0nh cho t\u00f3c g\u00e0u, t\u00f3c y\u1ebfu, r\u1ee5ng t\u00f3c,…ho\u1eb7c d\u1ea7u g\u1ed9i \u0111a n\u0103ng k\u1ebft h\u1ee3p ch\u0103m s\u00f3c t\u00f3c v\u00e0 da \u0111\u1ea7u.<\/p>\n

\"\"<\/a>

d\u1ea7u g\u1ed9i k\u1ebft h\u1ee3p s\u1eefa t\u1eafm cho nam – k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i<\/p><\/div>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 n\u1eef gi\u1edbi, nam gi\u1edbi Vi\u1ec7t Nam ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng ch\u00fa tr\u1ecdng \u0111\u1ebfn ngo\u1ea1i h\u00ecnh v\u00e0 s\u1ee9c kh\u1ecfe, do \u0111\u00f3 s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i d\u00e0nh cho nam c\u1ea7n nh\u1ea5n m\u1ea1nh v\u00e0o t\u00ednh n\u0103ng \u0111\u01a1n gi\u1ea3n, ti\u1ec7n d\u1ee5ng v\u00e0 hi\u1ec7u qu\u1ea3 nhanh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i d\u00e0nh ri\u00eang cho nam v\u1edbi c\u00e1c \u0111\u1eb7c t\u00ednh m\u1ea1nh m\u1ebd, phong c\u00e1ch nam t\u00ednh, v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng.\u00a0Hi\u1ec7n nay, t\u1ea1i Vi\u1ec7t Nam c\u00f3 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i \u0111ang nh\u1eafm \u0111\u1ebfn nhu c\u1ea7u ti\u1ec7n d\u1ee5ng c\u1ee7a nam gi\u1edbi nh\u01b0 s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i \u0111\u1ea7u k\u1ebft h\u1ee3p gi\u1eefa s\u1eefa t\u1eafm v\u00e0 d\u1ea7u g\u1ed9i.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft v\u00e0 khai th\u00e1c t\u1ed1t nh\u1ea5t nh\u1eefng d\u1eef li\u1ec7u, th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng trong vi\u1ec7c ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh v\u00e0 marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 persona – ch\u00e2n dung kh\u00e1ch h\u00e0ng.<\/p>\n

Xem th\u00eam: PERSONA l\u00e0 g\u00ec? Top 4 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng PERSONA -Ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n

C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketingch\u00ednh<\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c content marketing (n\u1ed9i dung marketing)<\/h3>\n

N\u1ed9i dung<\/strong> l\u00e0 vua trong b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o, v\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ea7u g\u1ed9i \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng n\u1ed9i dung m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai bao g\u1ed3m:<\/p>\n