{"id":17546,"date":"2024-09-30T17:04:08","date_gmt":"2024-09-30T10:04:08","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17546"},"modified":"2024-09-30T17:04:08","modified_gmt":"2024-09-30T10:04:08","slug":"thuong-mai-xa-hoi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thuong-mai-xa-hoi\/","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i (social commerce) l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME), startup"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam, s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) nh\u01b0 Shopee, Lazada, Tiki \u0111ang t\u1ea1o ra \u00e1p l\u1ef1c r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME) v\u00e0 startup. Kh\u00f4ng ch\u1ec9 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi h\u00e0ng ngh\u00ecn \u0111\u1ed1i th\u1ee7 trong c\u00f9ng ng\u00e0nh, c\u00e1c doanh nghi\u1ec7p c\u00f2n ph\u1ea3i tr\u1ea3 ph\u00ed chi\u1ebft kh\u1ea5u cao<\/strong> cho c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T, d\u1eabn \u0111\u1ebfn l\u1ee3i nhu\u1eadn b\u1ecb \u0103n m\u00f2n. \u0110\u1ed3ng th\u1eddi, t\u1ea1i Vi\u1ec7t Nam, hi\u1ec7n ranh gi\u1edbi gi\u1eefa c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (social media) v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce) ng\u00e0y c\u00e0ng m\u1edd \u0111i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u gi\u1ea3i tr\u00ed v\u00e0 mua s\u1eafm h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i (social commerce)<\/strong> n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf ti\u1ec1m n\u0103ng cho c\u00e1c SME v\u00e0 startup mu\u1ed1n t\u00ecm c\u00e1ch gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o TM\u0110T truy\u1ec1n th\u1ed1ng, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 trong b\u1ed1i c\u1ea3nh n\u00e0y, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p. C\u1ee5 th\u1ec3, DTM Consulting s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n chi ti\u1ebft trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i (Social Commerce) l\u00e0 g\u00ec?<\/strong><\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i (Social Commerce) l\u00e0 h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u00f3 th\u1ec3 mua h\u00e0ng ngay trong \u1ee9ng d\u1ee5ng. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram, TikTok, Pinterest \u0111\u1ec1u \u0111ang cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u1edd v\u00e0o s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i. Theo b\u00e1o c\u00e1o c\u1ee7a Statista, doanh thu to\u00e0n c\u1ea7u t\u1eeb th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u0111\u1ea1t 992 t\u1ef7 USD v\u00e0o n\u0103m 2022 v\u00e0 d\u1ef1 ki\u1ebfn t\u0103ng l\u00ean 2,9 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2026. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u0111ang tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng ti\u1ec1m n\u0103ng v\u00e0 l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) v\u00e0 startup<\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) c\u0169ng nh\u01b0 c\u00e1c startup. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch m\u00e0 SMEs v\u00e0 startup c\u00f3 th\u1ec3 khai th\u00e1c t\u1eeb th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i:<\/p>\n

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  1. Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n<\/strong>: M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 n\u01a1i t\u1eadp trung h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. \u0110\u1eb7c bi\u1ec7t, hi\u1ec7n n\u00e0y c\u00f3 \u0111\u1ebfn 70 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam (t\u00ednh \u0111\u1ebfn 2024, We are social). Nh\u1edd th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 nhanh ch\u00f3ng.<\/li>\n
  2. T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c:<\/strong> Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua h\u00e0ng m\u00e0 c\u00f2n c\u00f3 th\u1ec3 b\u00ecnh lu\u1eadn, chia s\u1ebb tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
  3. T\u0103ng c\u01b0\u1eddng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/a>: Vi\u1ec7c xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng, qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n
  4. D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3: C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Instagram, Facebook \u0111\u1ec1u cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch marketing, kinh doanh.<\/li>\n
  5. Ti\u1ebft ki\u1ec7m chi ph\u00ed: Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i gi\u00fap doanh nghi\u1ec7p gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ol>\n

    Xem th\u00eam: C\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/strong>\"M\u1ea1ng<\/a><\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3 cho SMEs v\u00e0 startup<\/h2>\n

    \u0110\u1ec3 tri\u1ec3n khai th\u00e0nh c\u00f4ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gay g\u1eaft tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) t\u1ea1i Vi\u1ec7t Nam v\u00e0 chi ph\u00ed chi\u1ebft kh\u1ea5u ng\u00e0y c\u00e0ng t\u0103ng, c\u00e1c SMEs v\u00e0 startup c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t “chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3” . D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng b\u01b0\u1edbc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c chi ti\u1ebft gi\u00fap doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1eadn d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/a>:<\/p>\n

    Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n

    Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u, doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 “ai l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?” c\u1ee7a m\u00ecnh v\u00e0 h\u1ecd s\u1eed d\u1ee5ng “n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o?”. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh vi\u1ec7c kinh doanh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang b\u00e3o h\u00f2a v\u00e0 l\u1ee3i th\u1ebf thu\u1ed9c v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, gi\u1edd \u0111\u00e2y c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i n\u01a1i kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 t\u01b0\u01a1ng t\u00e1c.<\/p>\n