{"id":17524,"date":"2024-08-27T16:53:19","date_gmt":"2024-08-27T09:53:19","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17524"},"modified":"2024-08-27T16:53:19","modified_gmt":"2024-08-27T09:53:19","slug":"always-on-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/always-on-marketing\/","title":{"rendered":"Always-on Marketing l\u00e0 g\u00ec? C\u00e1ch \u00e1p d\u1ee5ng v\u00e0o vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p><strong>Always-on marketing<\/strong> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing li\u00ean t\u1ee5c, kh\u00f4ng ng\u1eebng ngh\u1ec9, nh\u1eb1m duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd. Kh\u00e1c v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn marketing truy\u1ec1n th\u1ed1ng, t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch marketing (marketing campaign) &#8220;b\u00f9ng n\u1ed5&#8221; quanh nh\u1eefng s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c khuy\u1ebfn m\u00e3i, chi\u1ebfn l\u01b0\u1ee3c always-on marketing y\u00eau c\u1ea7u doanh nghi\u1ec7p li\u00ean t\u1ee5c t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng digital marketing \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n<h3><strong>1.\u00a0 Always-on Marketing l\u00e0 g\u00ec?<\/strong><\/h3>\n<p>Always-on marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p marketing c\u00f3 k\u1ebf ho\u1ea1ch v\u00e0 li\u00ean t\u1ee5c, nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd.<\/p>\n<ul>\n<li><strong>K\u1ebf ho\u1ea1ch li\u00ean t\u1ee5c:<\/strong> Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c chi\u1ebfn d\u1ecbch marketing truy\u1ec1n th\u1ed1ng di\u1ec5n ra trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, always-on marketing ho\u1ea1t \u0111\u1ed9ng li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n c\u00f3 m\u1eb7t khi kh\u00e1ch h\u00e0ng c\u1ea7n.<\/li>\n<li><strong>H\u1ed7 tr\u1ee3 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng:<\/strong> Always-on marketing kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t giai \u0111o\u1ea1n duy nh\u1ea5t m\u00e0 h\u1ed7 tr\u1ee3 to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb khi h\u1ecd bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, c\u00e2n nh\u1eafc s\u1ea3n ph\u1ea9m, \u0111\u1ebfn khi h\u1ecd quy\u1ebft \u0111\u1ecbnh mua v\u00e0 ti\u1ebfp t\u1ee5c g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1, n\u01a1i kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi. Doanh nghi\u1ec7p c\u1ea7n duy tr\u00ec m\u1ed9t s\u1ef1 hi\u1ec7n di\u1ec7n nh\u1ea5t qu\u00e1n v\u00e0 lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i khi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/digital-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5321\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/digital-2.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c marketing online cho spa\" width=\"600\" height=\"305\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/digital-2.jpg 1000w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/digital-2-300x152.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/digital-2-768x390.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/digital-2-600x305.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/digital-2-260x132.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/digital-2-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/digital-2-148x75.jpg 148w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3><strong>2. T\u1ea1i sao doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng Always-on Marketing ngay b\u00e2y gi\u1edd?<\/strong><\/h3>\n<p>Always-on marketing tr\u1edf n\u00ean c\u1ea7n thi\u1ebft trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay v\u00ec s\u1ef1 c\u1ea1nh tranh gay g\u1eaft tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn.<\/p>\n<ul>\n<li><strong>Duy tr\u00ec kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, hi\u1ec7n di\u1ec7n li\u00ean t\u1ee5c:<\/strong> Trong m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng li\u00ean t\u1ee5c t\u1ed1i \u01b0u h\u00f3a v\u00e0 c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c marketing, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 b\u1ecb lu m\u1edd b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li><strong>T\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c:<\/strong> Kh\u00e1ch h\u00e0ng ng\u00e0y nay mong \u0111\u1ee3i m\u1ed9t m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u01b0a th\u00edch. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u00eanh nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, email marketing v\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec m\u1ed9t m\u1ed1i quan h\u1ec7 li\u00ean t\u1ee5c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng:<\/strong> Always-on marketing gi\u00fap doanh nghi\u1ec7p theo d\u00f5i v\u00e0 c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c c\u00e1c tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1eeb c\u00e1c trang \u0111\u00edch tr\u00ean website \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, nh\u1eb1m t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<div id=\"attachment_17529\" style=\"width: 545px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/always-on-marketing-dtm-consulting.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-17529\" class=\"wp-image-17529 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/always-on-marketing-dtm-consulting.png\" alt=\"always-on marketing dtm consulting\" width=\"535\" height=\"544\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/always-on-marketing-dtm-consulting.png 535w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/always-on-marketing-dtm-consulting-295x300.png 295w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/always-on-marketing-dtm-consulting-12x12.png 12w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/always-on-marketing-dtm-consulting-226x230.png 226w\" data-sizes=\"(max-width: 535px) 100vw, 535px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 535px; --smush-placeholder-aspect-ratio: 535\/544;\" \/><\/a><p id=\"caption-attachment-17529\" class=\"wp-caption-text\">\u00a0<\/p><\/div>\n<h3><strong>3. \u00c1p d\u1ee5ng Always-on Marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p>\u0110\u1ec3 always-on marketing hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/tiep-can-khach-hang-cao-cap\/\">chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng<\/a>:<\/p>\n<ul>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a SEO &amp; SEM:<\/strong> T\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean v\u00e0 t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed l\u00e0 hai k\u00eanh quan tr\u1ecdng gi\u00fap duy tr\u00ec v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a doanh nghi\u1ec7p. Li\u00ean t\u1ee5c t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a, n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/li>\n<li><strong>T\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00f4ng ch\u1ec9 \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u00e0 c\u00f2n \u0111\u1ec3 t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh. Vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng gi\u00fap t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1:<\/strong> Qu\u1ea3ng c\u00e1o l\u1ea1i (retargeting) v\u00e0 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean s\u1edf th\u00edch gi\u00fap nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c ho\u1eb7c c\u00f3 nhu c\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.<\/li>\n<li><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/khach-hang-phot-lo-nhung-khong-huy-dang-ky-email\/\">Email marketing<\/a>:<\/strong> T\u1eadn d\u1ee5ng c\u00e1c chu\u1ed7i email t\u1ef1 \u0111\u1ed9ng ch\u00e0o m\u1eebng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, c\u00f9ng v\u1edbi c\u00e1c b\u1ea3n tin \u0111\u1ecbnh k\u1ef3, gi\u00fap gi\u1eef ch\u00e2n v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. Email marketing c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c s\u00e2u h\u01a1n v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/li>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a trang web:<\/strong> \u0110\u1ea3m b\u1ea3o c\u00e1c trang \u0111\u00edch (landing page) v\u00e0 trang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, n\u1ed9i dung r\u00f5 r\u00e0ng, v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) m\u1ea1nh m\u1ebd l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/li>\n<\/ul>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-doc-hieu-cac-chi-so-do-luong-hieu-qua-trong-chien-dich-digital-marketing\/\" rel=\"bookmark\">C\u00e1ch \u0111\u1ecdc hi\u1ec3u c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 trong chi\u1ebfn d\u1ecbch digital marketing<\/a><\/strong><\/p>\n<h3><strong>4. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c Always-on Marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing theo chi\u1ebfn d\u1ecbch:<\/strong><\/h3>\n<p>Always-on marketing v\u00e0 campaign marketing (marketing theo chi\u1ebfn d\u1ecbch) c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 th\u1ef1c hi\u1ec7n ch\u00ednh nh\u01b0 sau<\/p>\n<ul>\n<li><strong>Always-on marketing:<\/strong> L\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, li\u00ean t\u1ee5c, gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n \u1ed5n \u0111\u1ecbnh tr\u00ean c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1. M\u1ee5c ti\u00eau c\u1ee7a always-on marketing l\u00e0 t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 marketing, t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt, th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/li>\n<li><strong>Campaign marketing:<\/strong> L\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 th\u1eddi h\u1ea1n, t\u1eadp trung v\u00e0o m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t. Chi\u1ebfn d\u1ecbch th\u01b0\u1eddng di\u1ec5n ra trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn v\u00e0 c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 nhanh ch\u00f3ng, nh\u01b0ng kh\u00f4ng duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7n di\u1ec7n l\u00e2u d\u00e0i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 always-on marketing.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/Su-khac-biet-giua-Always-on-Marketing-va-Campaign-Marketing-dtm-consulting.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-17528 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/Su-khac-biet-giua-Always-on-Marketing-va-Campaign-Marketing-dtm-consulting.jpg\" alt=\"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Always-on Marketing v\u00e0 Campaign Marketing dtm consulting\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/Su-khac-biet-giua-Always-on-Marketing-va-Campaign-Marketing-dtm-consulting.jpg 2240w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/Su-khac-biet-giua-Always-on-Marketing-va-Campaign-Marketing-dtm-consulting-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/Su-khac-biet-giua-Always-on-Marketing-va-Campaign-Marketing-dtm-consulting-1024x576.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/Su-khac-biet-giua-Always-on-Marketing-va-Campaign-Marketing-dtm-consulting-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/Su-khac-biet-giua-Always-on-Marketing-va-Campaign-Marketing-dtm-consulting-1536x864.jpg 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/Su-khac-biet-giua-Always-on-Marketing-va-Campaign-Marketing-dtm-consulting-2048x1152.jpg 2048w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/Su-khac-biet-giua-Always-on-Marketing-va-Campaign-Marketing-dtm-consulting-18x10.jpg 18w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/Su-khac-biet-giua-Always-on-Marketing-va-Campaign-Marketing-dtm-consulting-410x230.jpg 410w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/08\/Su-khac-biet-giua-Always-on-Marketing-va-Campaign-Marketing-dtm-consulting-570x321.jpg 570w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-optimization\/\" target=\"_blank\" rel=\"noopener\">M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u<\/a> cho th\u1ea5y, nh\u1eefng doanh nghi\u1ec7p \u00e1p d\u1ee5ng always-on marketing v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c v\u00e0 c\u00f3 c\u1ea5u tr\u00fac th\u01b0\u1eddng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n trong vi\u1ec7c gi\u1eef ch\u00e2n v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. Theo \u0111\u00f3, hi\u1ec7n m\u1ed9t nh\u00f3m l\u00e3nh \u0111\u1ea1o c\u1ed1t c\u00e1n \u0111\u00e3 chuy\u1ec3n t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u1eed nghi\u1ec7m kh\u00f4ng li\u00ean t\u1ee5c sang c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a v\u00e0 th\u1eed nghi\u1ec7m c\u00f3 c\u1ea5u tr\u00fac th\u01b0\u1eddng xuy\u00ean h\u01a1n tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1c nhau (trang web v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng).<\/p>\n<h3><strong>5. T\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c\u00a0<\/strong><\/h3>\n<p>Always-on marketing kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng; n\u00f3 y\u00eau c\u1ea7u s\u1ef1 t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>C\u1eadp nh\u1eadt v\u00e0 th\u1eed nghi\u1ec7m li\u00ean t\u1ee5c:<\/strong> Lu\u00f4n ki\u1ec3m tra v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn thu\u1eadt marketing tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm ra nh\u1eefng y\u1ebfu t\u1ed1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<li><strong>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 c\u1ea3i thi\u1ec7n:<\/strong> Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean th\u00f4ng tin th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/li>\n<li><strong>M\u00f4 h\u00ecnh RACE:<\/strong> S\u1eed d\u1ee5ng m\u00f4 h\u00ecnh RACE (Reach, Act, Convert, Engage) gi\u00fap doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/li>\n<\/ul>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-ngan-sach-marketing\/\" rel=\"bookmark\">Top 6 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing cho doanh nghi\u1ec7p Vi\u1ec7t Nam<\/a><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/TOI-UU-HOA-NGAN-SACH-MARKETING.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-16483 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/TOI-UU-HOA-NGAN-SACH-MARKETING.jpg\" alt=\"T\u1ed0I \u01afU H\u00d3A NG\u00c2N S\u00c1CH MARKETING\" width=\"500\" height=\"261\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/TOI-UU-HOA-NGAN-SACH-MARKETING.jpg 940w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/TOI-UU-HOA-NGAN-SACH-MARKETING-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/TOI-UU-HOA-NGAN-SACH-MARKETING-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/TOI-UU-HOA-NGAN-SACH-MARKETING-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/TOI-UU-HOA-NGAN-SACH-MARKETING-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/TOI-UU-HOA-NGAN-SACH-MARKETING-144x75.jpg 144w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/261;\" \/><\/a><\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c Always-on marketing gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd, t\u1eeb l\u00fac t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u0111\u1ebfn khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 ti\u1ebfp t\u1ee5c g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 marketing t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>","protected":false},"excerpt":{"rendered":"<p>Always-on marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing li\u00ean t\u1ee5c, kh\u00f4ng ng\u1eebng ngh\u1ec9, nh\u1eb1m duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd. Kh\u00e1c v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn marketing truy\u1ec1n th\u1ed1ng, t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch marketing (marketing campaign) &#8220;b\u00f9ng n\u1ed5&#8221; quanh nh\u1eefng s\u1ef1 ki\u1ec7n ra m\u1eaft [&hellip;]<\/p>","protected":false},"author":4,"featured_media":17530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[],"class_list":["post-17524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=17524"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17524\/revisions"}],"predecessor-version":[{"id":17531,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17524\/revisions\/17531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/17530"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=17524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=17524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=17524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}