{"id":17279,"date":"2024-02-16T10:26:47","date_gmt":"2024-02-16T03:26:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17279"},"modified":"2024-02-16T10:26:47","modified_gmt":"2024-02-16T03:26:47","slug":"phong-van-chuyen-sau","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phong-van-chuyen-sau\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn th\u1ef1c hi\u1ec7n ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u (In-depth interview) cho marketer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0110\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u s\u00e2u s\u1eafc hay insight kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p s\u1ebd c\u1ea7n ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u c\u00e1 nh\u00e2n (In-depth interview). Ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p kh\u00e1m ph\u00e1 s\u00e2u \u0111\u1ed9ng l\u1ef1c, \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9 trong c\u00e1c cu\u1ed9c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-khao-sat-thi-truong-va-khach-hang\/\"><span style=\"font-weight: 400;\">kh\u1ea3o s\u00e1t (survey)<\/span><\/a><span style=\"font-weight: 400;\"> ho\u1eb7c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phong-van-nhom-focus-group\/\"><span style=\"font-weight: 400;\">ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung (Focus group interview)<\/span><\/a><span style=\"font-weight: 400;\">. Tuy nhi\u00ean, nh\u1eefng cu\u1ed9c ph\u1ecfng v\u1ea5n n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn v\u00e0 y\u00eau c\u1ea7u ngu\u1ed3n l\u1ef1c nhi\u1ec1u h\u01a1n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1c.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady khi n\u00e0o doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u (In-depth interview)? L\u00e0m th\u1ebf n\u00e0o doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u v\u1edbi kh\u00e1ch h\u00e0ng?\u00a0<\/span><\/p>\n<h2><b>Khi n\u00e0o doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n ph\u1ecfng v\u1ea5n chuy\u00ean<\/b> <strong>s\u00e2u<\/strong><b> c\u00e1 nh\u00e2n?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u (In-depth interview) l\u00e0 m\u1ed9t <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-dinh-tinh\/\"><span style=\"font-weight: 400;\">ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh (qualitative research)<\/span><\/a><span style=\"font-weight: 400;\">, li\u00ean quan \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng ng\u01b0\u1eddi tham gia ph\u1ecfng v\u1ea5n. \u0110\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u cho ph\u00e9p nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u00e1c marketer thu th\u1eadp d\u1eef li\u1ec7u chi ti\u1ebft v\u00e0 s\u00e2u s\u1eafc t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n th\u00f4ng qua h\u00ecnh th\u1ee9c n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp, qua \u0111i\u1ec7n tho\u1ea1i, qua internet,&#8230;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u v\u1edbi kh\u00e1ch h\u00e0ng khi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n mu\u1ed1n nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 chu\u1ea9n b\u1ecb ho\u1eb7c v\u1eeba m\u1edbi ra m\u1eaft\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n nhu c\u1ea7u, mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a h\u1ecd\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n mu\u1ed1n kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 quan \u0111i\u1ec3m, ni\u1ec1m tin v\u00e0 h\u00e0nh vi c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8230;\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>H\u01b0\u1edbng d\u1eabn c\u00e1ch th\u1ef1c hi\u1ec7n ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u<\/b><b><\/b><\/h2>\n<h3><b>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 c\u00e2u h\u1ecfi ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a cu\u1ed9c ph\u1ecfng v\u1ea5n. M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng cho vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c c\u00e2u h\u1ecfi v\u00e0 gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi tham gia ph\u1ecfng v\u1ea5n ph\u00f9 h\u1ee3p nh\u1ea5t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00e2u h\u1ecfi ph\u1ecfng v\u1ea5n hay k\u1ecbch b\u1ea3n ph\u1ecfng v\u1ea5n trong nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n n\u00ean c\u00f3 m\u1edf \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac, c\u1ea5u tr\u00fac linh ho\u1ea1t \u0111\u1ec3 c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc. B\u1ea1n c\u0169ng n\u00ean chu\u1ea9n b\u1ecb c\u00e1c m\u1ee5c ti\u00eau ch\u00ednh v\u00e0 c\u00e2u h\u1ecfi ph\u1ee5 m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ec1 c\u1eadp trong cu\u1ed9c ph\u1ecfng v\u1ea5n \u0111\u1ec3 khai th\u00e1c th\u00eam d\u1eef li\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/xay-dung-muc-tieu-nghien-cuu-marketing\/\">X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing sao cho hi\u1ec7u qu\u1ea3 | DTM Consulting<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5685 size-medium lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/inspiring-clipart-team-goal-650692-3542855-300x141.jpg\" alt=\"\" width=\"300\" height=\"141\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/inspiring-clipart-team-goal-650692-3542855-300x141.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/inspiring-clipart-team-goal-650692-3542855-768x362.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/inspiring-clipart-team-goal-650692-3542855-1024x482.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/inspiring-clipart-team-goal-650692-3542855-600x283.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/inspiring-clipart-team-goal-650692-3542855-260x122.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/inspiring-clipart-team-goal-650692-3542855-50x24.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/inspiring-clipart-team-goal-650692-3542855-150x71.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/inspiring-clipart-team-goal-650692-3542855.jpg 1200w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/141;\" \/><\/p>\n<h3><b>X\u00e1c \u0111\u1ecbnh h\u00ecnh th\u1ee9c ph\u1ecfng v\u1ea5n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\/kh\u00e1ch h\u00e0ng, ng\u00e2n s\u00e1ch v\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tham gia ph\u1ecfng v\u1ea5n, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn th\u1ef1c hi\u1ec7n ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u th\u00f4ng qua h\u00ecnh th\u1ee9c nh\u01b0 tr\u1ef1c ti\u1ebfp, qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c tr\u1ef1c tuy\u1ebfn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u0169ng n\u00ean l\u1ef1a ch\u1ecdn ph\u1ecfng v\u1ea5n c\u00f3 c\u1ea5u tr\u00fac (theo k\u1ecbch b\u1ea3n c\u00f3 s\u1eb5n), b\u00e1n c\u1ea5u tr\u00fac (linh ho\u1ea1t d\u1ef1a tr\u00ean k\u1ecbch b\u1ea3n) hay kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac (kh\u00f4ng theo k\u1ecbch b\u1ea3n c\u00f3 s\u1eb5n). C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n b\u00e1n c\u1ea5u tr\u00fac v\u00e0 kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u v\u00ec ch\u00fang cho ph\u00e9p s\u1ef1 linh ho\u1ea1t v\u00e0 c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u01b0\u1ee3c c\u00e1c d\u1eef li\u1ec7u kh\u00e1c t\u1eeb ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n h\u01a1n thay v\u00ec c\u1ee9ng nh\u1eafc theo m\u1ed9t k\u1ecbch b\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac tr\u01b0\u1edbc \u0111\u00f3.\u00a0<\/span><\/p>\n<h3><b>L\u1ef1a ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi tham gia ph\u1ecfng v\u1ea5n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t khi th\u1ef1c hi\u1ec7n ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u l\u00e0 t\u00ecm v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi tham gia ph\u00f9 h\u1ee3p v\u1edbi ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n n\u00ean l\u1ea5y m\u1eabu ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi tham gia l\u00e0 \u0111\u1ea1i di\u1ec7n cho nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, vi\u1ec7c s\u00e0ng l\u1ecdc nh\u1eefng ng\u01b0\u1eddi tham gia ti\u1ec1m n\u0103ng l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u, s\u1eb5n s\u00e0ng v\u00e0 c\u00f3 th\u1ec3 tham gia c\u0169ng nh\u01b0 c\u00f3 quan \u0111i\u1ec3m ph\u00f9 h\u1ee3p v\u00e0 \u0111a d\u1ea1ng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ng\u01b0\u1eddi tham gia ph\u1ecfng v\u1ea5n nh\u01b0 li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, th\u00f4ng qua gi\u1edbi thi\u1ec7u, t\u00ecm ki\u1ebfm tr\u00ean social media,&#8230;\u00a0<\/span><\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cac-phuong-phap-chon-mau-trong-nghien-cuu-thi-truong-ma-ban-can-phai-biet\/\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn m\u1eabu trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft | DTM Consulting<\/a><\/strong><\/p>\n<h3><b>Ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n v\u00e0 ghi l\u1ea1i d\u1eef li\u1ec7u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi tham gia ph\u1ecfng v\u1ea5n, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ti\u1ebfn h\u00e0nh cu\u1ed9c ph\u1ecfng v\u1ea5n. Khi b\u1eaft \u0111\u1ea7u, b\u1ea1n n\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi tham gia, gi\u1ea3i th\u00edch m\u1ee5c \u0111\u00edch v\u00e0 quy tr\u00ecnh c\u1ee7a cu\u1ed9c ph\u1ecfng v\u1ea5n v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi, b\u1ea1n n\u00ean tu\u00e2n theo c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ea1o \u0111\u1ee9c v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 t\u00f4n tr\u1ecdng \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong cu\u1ed9c ph\u1ecfng v\u1ea5n, b\u1ea1n h\u00e3y s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng l\u1eafng nghe t\u00edch c\u1ef1c, \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi m\u1edf v\u00e0 th\u0103m d\u00f2, tr\u00e1nh nh\u1eefng c\u00e2u h\u1ecfi mang t\u00ednh d\u1eabn d\u1eaft ho\u1eb7c thi\u00ean v\u1ecb v\u00e0 th\u00edch \u1ee9ng v\u1edbi di\u1ec5n bi\u1ebfn c\u1ee7a cu\u1ed9c tr\u00f2 chuy\u1ec7n. Sau \u0111\u00f3, h\u00e3y ghi l\u1ea1i d\u1eef li\u1ec7u b\u1eb1ng \u00e2m thanh, video ho\u1eb7c ghi ch\u00fa, t\u00f9y thu\u1ed9c v\u00e0o \u0111i\u1ec1u ki\u1ec7n ph\u1ecfng v\u1ea5n v\u00e0 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi tham gia.<\/span><\/p>\n<h3><b>Ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u (data analysis)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi ti\u1ebfn h\u00e0nh cu\u1ed9c ph\u1ecfng v\u1ea5n, b\u1ea1n c\u1ea7n ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 r\u00fat ra nh\u1eefng k\u1ebft lu\u1eadn v\u00e0 hi\u1ec3u bi\u1ebft c\u00f3 \u00fd ngh\u0129a. B\u1ea1n n\u00ean ch\u00e9p l\u1ea1i b\u1ea3n ghi \u00e2m ho\u1eb7c video ho\u1eb7c m\u1edf r\u1ed9ng ghi ch\u00fa c\u1ee7a m\u00ecnh v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u th\u00e0nh c\u00e1c danh m\u1ee5c ho\u1eb7c ch\u1ee7 \u0111\u1ec1. \u0110\u1ec3 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u, b\u1ea1n h\u00e3y s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng m\u00e3 h\u00f3a \u0111\u1ec3 g\u1eafn nh\u00e3n v\u00e0 nh\u00f3m d\u1eef li\u1ec7u theo m\u1ee5c ti\u00eau v\u00e0 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 ph\u00e2n t\u00edch theo ch\u1ee7 \u0111\u1ec1, ph\u00e2n t\u00edch n\u1ed9i dung,&#8230; Ti\u1ebfp \u0111\u00f3, h\u00e3y gi\u1ea3i th\u00edch d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn t\u00e0i li\u1ec7u v\u00e0 nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p tr\u01b0\u1edbc \u0111\u00f3 n\u1ebfu c\u00f3, \u0111\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh \u00fd ngh\u0129a v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-du-lieu-trong-kinh-doanh-va-marketing\/\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong kinh doanh v\u00e0 marketing | DTM Consulting<\/a><\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-10358 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi.jpg\" alt=\"D\u1eef li\u1ec7u nghi\u00ean c\u1ee9u\" width=\"800\" height=\"371\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi-300x139.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi-768x356.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi-260x121.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi-50x23.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi-150x70.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><b>B\u00e1o c\u00e1o v\u00e0 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n s\u00e2u l\u00e0 b\u00e1o c\u00e1o v\u00e0 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 cho c\u00e1c b\u00ean li\u00ean quan, kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u00e0 cung c\u1ea5p c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n n\u00ean s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn, \u0111\u1ed3ng th\u1eddi n\u00eau b\u1eadt nh\u1eefng ph\u00e1t hi\u1ec7n, th\u00f4ng tin chi ti\u1ebft v\u00e0 \u0111\u1ec1 xu\u1ea5t t\u1eeb nh\u1eefng ph\u00e1t hi\u1ec7n \u0111\u00f3. \u0110\u1ed3ng th\u1eddi, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n tr\u1ef1c quan nh\u01b0 bi\u1ec3u \u0111\u1ed3, \u0111\u1ed3 th\u1ecb ho\u1eb7c tr\u00edch d\u1eabn \u0111\u1ec3 minh h\u1ecda cho b\u00e1o c\u00e1o c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng n\u00ean tr\u00ecnh b\u00e0y r\u00f5 ngu\u1ed3n d\u1eef li\u1ec7u, ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch v\u00e0 nh\u1eefng h\u1ea1n ch\u1ebf trong nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h2><b>D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a DTM Consulting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">D\u00f9 hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng v\u00e0 s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u, tuy nhi\u00ean, \u0111a s\u1ed1 c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam v\u1eabn c\u00f2n l\u00fang t\u00fang trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai ph\u1ecfng v\u1ea5n. M\u1ed9t v\u00e0i b\u0103n kho\u0103n th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra bao g\u1ed3m:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e2u h\u1ecfi ph\u1ecfng v\u1ea5n x\u00e2y d\u1ef1ng ra sau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o y\u00eau c\u1ea7u v\u00e0 t\u1ed1i \u01b0u trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u ch\u01b0a?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ecdn m\u1eabu ph\u1ecfng v\u1ea5n nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u1eed l\u00fd, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh thu \u0111\u01b0\u1ee3c t\u1eeb cu\u1ed9c ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng kh\u00f3 kh\u0103n tr\u00ean, v\u1edbi mong mu\u1ed1n \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam trong vi\u1ec7c tri\u1ec3n khai v\u00e0 t\u1ed1i \u01b0u c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, trong \u0111\u00f3 c\u00f3 ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, DTM Consulting cung c\u1ea5p d\u1ecbch v\u1ee5 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/service\/tu-van-huong-dan-trien-khai-nctt\/\"><span style=\"font-weight: 400;\">\u0110\u00c1NH GI\u00c1, T\u01af V\u1ea4N v\u00e0 H\u01af\u1edaNG D\u1eaaN, TRI\u1ec2N KHAI nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n trong doanh nghi\u1ec7p nh\u01b0 nh\u00e2n s\u1ef1, ngu\u1ed3n d\u1eef li\u1ec7u,&#8230; Khi \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean thay v\u00ec ph\u1ea3i t\u1ed1n k\u00e9m chi ph\u00ed, th\u1eddi gian,&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi DTM Consulting \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c chuy\u00ean gia.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u s\u00e2u s\u1eafc hay insight kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p s\u1ebd c\u1ea7n ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u c\u00e1 nh\u00e2n (In-depth interview). Ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho [&hellip;]<\/p>","protected":false},"author":17,"featured_media":17280,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[651],"class_list":["post-17279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=17279"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17279\/revisions"}],"predecessor-version":[{"id":17281,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17279\/revisions\/17281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/17280"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=17279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=17279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=17279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}