{"id":17224,"date":"2024-02-05T11:01:20","date_gmt":"2024-02-05T04:01:20","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17224"},"modified":"2024-02-05T11:01:20","modified_gmt":"2024-02-05T04:01:20","slug":"dinh-vi-san-pham","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/dinh-vi-san-pham\/","title":{"rendered":"C\u00e1ch x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m (product positioning) cho doanh nghi\u1ec7p Vi\u1ec7t"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft ng\u00e0y nay, n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c th\u00ec s\u1ea3n ph\u1ea9m \u0111\u00f3 d\u1ec5 b\u1ecb m\u1edd nh\u1ea1t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p ph\u1ea3i l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng b\u1eb1ng \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m (product positioning).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m (product positioning) \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng?\u00a0<\/span><\/p>\n<h2><b>T\u1ea1i sao \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m quan tr\u1ecdng?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m <\/span><b>(product positioning)<\/b><span style=\"font-weight: 400;\">l\u00e0 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng, li\u00ean quan \u0111\u1ebfn vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng, \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i t\u1ed1t h\u01a1n so v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-nghien-cuu-doi-thu-canh-tranh\/\"><span style=\"font-weight: 400;\">\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m quan tr\u1ecdng v\u00ec n\u00f3 \u0111em l\u1ea1i cho doanh nghi\u1ec7p c\u00e1c l\u1ee3i \u00edch nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1o <\/span><b>s\u1ef1 kh\u00e1c bi\u1ec7t, USP<\/b><span style=\"font-weight: 400;\">: Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nhau, \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m gi\u00fap l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb lu m\u1edd gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf kh\u00e1c.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110em l\u1ea1i <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/loi-the-canh-tranh-competitive-advantage\/\"><b>l\u1ee3i th\u1ebf c\u1ea1nh tranh (competitive advantage)<\/b><\/a><span style=\"font-weight: 400;\">: \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m t\u1ed1t cho ph\u00e9p b\u1ea1n chi\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t v\u1ecb tr\u00ed kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n h\u01a1n khi h\u1ecd c\u1ea3m nh\u1eadn \u0111\u00f3 l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gi\u1ea3m thi\u1ec3u r\u1ee7i ro<\/b><span style=\"font-weight: 400;\">: \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 l\u00e0m gi\u1ea3m nguy c\u01a1 th\u1ea5t b\u1ea1i th\u1ecb tr\u01b0\u1eddng. Khi b\u1ea1n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd, b\u1ea1n s\u1ebd \u00edt c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/7-chien-luoc-xay-dung-long-trung-thanh-khach-hang\/\"><b>l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng (customer loyalty)<\/b><\/a><span style=\"font-weight: 400;\">: Khi b\u1ea1n truy\u1ec1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch n\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd, l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng quay l\u1ea1i mua v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m cho vi\u1ec7c mua h\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n do m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1ebd mua nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ecd bi\u1ebft, th\u00edch v\u00e0 tin t\u01b0\u1edfng.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-15075 size-medium\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g-300x188.jpeg\" alt=\"positioning\" width=\"300\" height=\"188\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g-300x188.jpeg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g-768x482.jpeg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g-233x146.jpeg 233w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g-50x31.jpeg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g-119x75.jpeg 119w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/1_CbOtWUIKC7UWVxyASiA_8g.jpeg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><b>V\u00ed d\u1ee5 v\u1ec1 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/b><\/h2>\n<h3><b>iPhone c\u1ee7a Apple<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apple \u0111\u00e3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m iPhone l\u00e0 m\u1ed9t thi\u1ebft b\u1ecb cao c\u1ea5p, sang tr\u1ecdng mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng li\u1ec1n m\u1ea1ch v\u00e0 cao c\u1ea5p. H\u1ecd nh\u1ea5n m\u1ea1nh v\u00e0o thi\u1ebft k\u1ebf, t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi, khi\u1ebfn iPhone tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb3ng c\u1ea5p cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng coi tr\u1ecdng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ki\u1ec3u d\u00e1ng.\u00a0<\/span><\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chuyen-thuong-hieu-apple-tu-bo-vuc-pha-san-den-dinh-vinh-quang\/\">[Chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u] Apple: T\u1eeb b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n \u0111\u1ebfn \u0111\u1ec9nh vinh quang | DTM Consulting<\/a><\/strong><\/p>\n<h3><b>Coca-Cola<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Coca-Cola \u0111\u00e3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a m\u00ecnh l\u00e0 lo\u1ea1i soda c\u1ed5 \u0111i\u1ec3n v\u00e0 v\u01b0\u1ee3t th\u1eddi gian. Ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a h\u1ecd nh\u1ea5n m\u1ea1nh \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac khi chia s\u1ebb kho\u1ea3nh kh\u1eafc v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh. \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a Coca-Cola xoay quanh ni\u1ec1m h\u1ea1nh ph\u00fac v\u00e0 n\u1ed7i nh\u1edb.<\/span><\/p>\n<h3><b>\u00d4 t\u00f4 \u0111i\u1ec7n Tesla<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tesla l\u00e0 doanh nghi\u1ec7p ti\u00ean phong trong ng\u00e0nh c\u00f4ng nghi\u1ec7p xe \u0111i\u1ec7n, t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, t\u00ednh b\u1ec1n v\u1eefng v\u00e0 hi\u1ec7u su\u1ea5t. H\u1ecd \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m \u00f4 t\u00f4 \u0111i\u1ec7n Tesla kh\u00f4ng ch\u1ec9 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n m\u00e0 c\u00f2n l\u00e0 l\u1eddi tuy\u00ean b\u1ed1 v\u1ec1 \u00fd th\u1ee9c v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi v\u1ec1 m\u00f4i tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12159 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/Tesla.jpg\" alt=\"Tesla\" width=\"660\" height=\"371\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/Tesla.jpg 660w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/Tesla-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/Tesla-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/Tesla-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/Tesla-133x75.jpg 133w\" data-sizes=\"(max-width: 660px) 100vw, 660px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/371;\" \/><\/p>\n<h2><b>C\u00e1ch x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m cho m\u1ecdi doanh nghi\u1ec7p<\/b><\/h2>\n<h3><a href=\"https:\/\/dtmconsulting.vn\/en\/khai-thac-va-su-dung-insight-khach-hang\/\"><b>Understanding Customer Insights<\/b><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Khi x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, b\u1ea1n h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 ai? H\u00e0nh vi, s\u1edf th\u00edch c\u1ee7a h\u1ecd l\u00e0 g\u00ec? S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 ho\u1eb7c nhu c\u1ea7u n\u00e0o c\u1ee7a h\u1ecd?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 th\u1ea5u hi\u1ec3u insight kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p n\u00ean thu th\u1eadp v\u00e0<\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-du-lieu-trong-kinh-doanh-va-marketing\/\"><span style=\"font-weight: 400;\"> ph\u00e2n t\u00edch d\u1eef li\u1ec7u (data analysis)<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a h\u1ecd. Thay v\u00ec \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 t\u1ed1n k\u00e9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 s\u1eb5n c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng ecommerce, social media \u0111\u1ec3 t\u00ecm hi\u1ec3u insight kh\u00e1ch h\u00e0ng. D\u1eef li\u1ec7u v\u1ec1 th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 cung c\u1ea5p c\u01a1 s\u1edf th\u1ef1c t\u1ebf cho vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai. B\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c d\u1eef li\u1ec7u kh\u00e1c nhau nh\u01b0 th\u00f3i quen truy c\u1eadp web, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00e0i vi\u1ebft,&#8230;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ea5u hi\u1ec3u insight kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 n\u1ec1n t\u1ea3ng cho \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng. \u0110\u1ed3ng th\u1eddi, \u0111i\u1ec1u n\u00e0y c\u0169ng th\u00fac \u0111\u1ea9y s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea1n v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/muon-hieu-va-tim-ra-insight-khach-hang-thi-bat-dau-tu-dau\/\">Mu\u1ed1n hi\u1ec3u v\u00e0 t\u00ecm ra insight kh\u00e1ch h\u00e0ng th\u00ec b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? | DTM Consulting<\/a><\/strong><\/p>\n<h3><b>Kh\u00e1m ph\u00e1 b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi mua h\u00e0ng l\u1ef1a ch\u1ecdn gi\u1eefa s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/tu-lam-nghien-cuu-thi-truong\/\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research)<\/span><\/a><span style=\"font-weight: 400;\"> s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u00e0nh, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec l\u00e0m cho m\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-nghien-cuu-doi-thu-canh-tranh\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/a><span style=\"font-weight: 400;\"> tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp c\u00f3 th\u1ec3 l\u00e0m s\u00e1ng t\u1ecf c\u00e1ch c\u00e1c doanh nghi\u1ec7p kh\u00e1c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c kho\u1ea3ng tr\u1ed1ng v\u00e0 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1c nhau \u0111\u1ec3 kh\u00e1m ph\u00e1 b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng nh\u01b0 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-dinh-tinh\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh (qualitative research)<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-nghien-cuu-dinh-tinh-va-nghien-cuu-dinh-luong\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng (quantitative research)<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-so-cap\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p (primary research)<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thu-cap\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p (secondary research)<\/span><\/a><span style=\"font-weight: 400;\">&#8230; Ngo\u00e0i ra, vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua kh\u1ea3o s\u00e1t (survey) ho\u1eb7c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/social-nghien-cuu-thi-truong-truc-tuyen-thuong-hieu\/\"><span style=\"font-weight: 400;\">social listening<\/span><\/a><span style=\"font-weight: 400;\"> c\u00f3 th\u1ec3 cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-17054 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/01\/market-research-marketing-research-dtm-consulting.jpg\" alt=\"\" width=\"370\" height=\"215\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/01\/market-research-marketing-research-dtm-consulting.jpg 370w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/01\/market-research-marketing-research-dtm-consulting-300x174.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2024\/01\/market-research-marketing-research-dtm-consulting-18x10.jpg 18w\" data-sizes=\"(max-width: 370px) 100vw, 370px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 370px; --smush-placeholder-aspect-ratio: 370\/215;\" \/><\/p>\n<h3><b>\u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p (Ph\u00e2n t\u00edch SWOT)\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u01afu \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec? \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u01b0u \u0111i\u1ec3m, h\u00e3y th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm ra t\u00ednh n\u0103ng, \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n.\u00a0<\/span><\/p>\n<p><b>&gt;&gt; Xem th\u00eam: <\/b><a href=\"https:\/\/dtmconsulting.vn\/en\/swot-la-gi-cach-thuc-hien-ra-sao-2\/\"><b>SWOT l\u00e0 g\u00ec? C\u00e1ch ph\u00e2n t\u00edch SWOT trong marketing | DTM Consulting<\/b><\/a><\/p>\n<h3><b>X\u00e2y d\u1ef1ng <\/b><a href=\"https:\/\/dtmconsulting.vn\/en\/tuyen-ngon-dinh-vi-thuong-hieu\/\"><b>tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb (positioning statement)<\/b><\/a> <b>v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch marketing (marketing planning)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m, b\u1ea1n h\u00e3y t\u1ea1o m\u1ed9t tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb (positioning statement) r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn v\u1ec1 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a n\u00f3 v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. M\u1ed9t tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb th\u01b0\u1eddng bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-khach-hang-muc-tieu\/\"><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (target customer)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nhu c\u1ea7u\/V\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p m\u00e0 s\u1ea3n ph\u1ea9m cung c\u1ea5p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m, USP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u00e1 tr\u1ecb ho\u1eb7c l\u1ee3i th\u1ebf m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb, b\u1ea1n n\u00ean ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch marketing \u0111\u1ec3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00f4ng qua vi\u1ec7c t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p, slogan v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m t\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y nh\u1edb r\u1eb1ng, ng\u00e2n s\u00e1ch marketing l\u1edbn kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3. Mi\u1ec5n l\u00e0 b\u1ea1n hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 l\u1ee3i \u00edch, ti\u1ec7n \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00ec c\u00f3 nhi\u1ec1u c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-ngan-sach-marketing\/\">Top 6 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing cho doanh nghi\u1ec7p Vi\u1ec7t Nam | DTM Consulting<\/a><\/strong><\/p>\n<h3><b>Th\u1eed nghi\u1ec7m, ki\u1ec3m tra v\u00e0 tinh ch\u1ec9nh \u0111\u1ecbnh v\u1ecb<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u00e3y ki\u1ec3m tra \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p v\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1eb1ng \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb h\u1ecd. Sau \u0111\u00f3, s\u1eed d\u1ee5ng nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i \u0111\u1ec3 tinh ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p v\u00e0 \u0111\u1ecbnh v\u1ecb c\u1ee7a b\u1ea1n n\u1ebfu c\u1ea7n. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd \u0111em l\u1ea1i k\u1ebft qu\u1ea3 mong mu\u1ed1n cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<h3><b>Th\u1ef1c hi\u1ec7n v\u00e0 gi\u00e1m s\u00e1t<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ef1c hi\u1ec7n tri\u1ec3n khai \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c k\u00eanh marketing m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u01b0 website, social media, email,&#8230; \u0110\u1ed3ng th\u1eddi, h\u00e3y gi\u00e1m s\u00e1t t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lua-chon-cac-chi-so-do-luong-hieu-suat-kpis\/\"><span style=\"font-weight: 400;\">KPI<\/span><\/a><span style=\"font-weight: 400;\">, metric \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t. Sau \u0111\u00f3, h\u00e3y s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng g\u00ec c\u00f2n y\u1ebfu n\u1ebfu c\u1ea7n thi\u1ebft d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf.\u00a0<\/span><\/p>\n<p><b>&gt;&gt; Xem th\u00eam: <\/b><a href=\"https:\/\/dtmconsulting.vn\/en\/danh-gia-hieu-qua-kenh-marketing\/\"><b>Top 15 ch\u1ec9 s\u1ed1 marketing \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh&#8230;<\/b><\/a><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-15842 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-1024x724.png\" alt=\"\" width=\"840\" height=\"594\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-1024x724.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-300x212.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-768x543.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-206x146.png 206w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-50x35.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-106x75.png 106w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI.png 1380w\" data-sizes=\"(max-width: 840px) 100vw, 840px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 840px; --smush-placeholder-aspect-ratio: 840\/594;\" \/><\/p>\n<h2><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 mang l\u1ea1i cho s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng gian \u0111\u1ec3 t\u1ed3n t\u1ea1i trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac. Ngay c\u1ea3 nh\u1eefng doanh nghi\u1ec7p SMEs c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn h\u01a1n. \u0110\u00f3 l\u00e0 vi\u1ec7c doanh nghi\u1ec7p ho\u1eb7c \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng, nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u00ecm ra v\u1ea5n \u0111\u1ec1 m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, khi \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 d\u1ec5 d\u00e0ng th\u00edch \u1ee9ng \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p b\u0103n kho\u0103n, th\u1eafc m\u1eafc trong vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m cho doanh nghi\u1ec7p, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi DTM Consulting \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p b\u1edfi c\u00e1c chuy\u00ean gia c\u00f3 kinh nghi\u1ec7m trong ng\u00e0nh.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft ng\u00e0y nay, n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c th\u00ec s\u1ea3n ph\u1ea9m \u0111\u00f3 d\u1ec5 b\u1ecb m\u1edd nh\u1ea1t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. Do [&hellip;]<\/p>","protected":false},"author":17,"featured_media":17225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[647,644],"class_list":["post-17224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=17224"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17224\/revisions"}],"predecessor-version":[{"id":17226,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17224\/revisions\/17226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/17225"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=17224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=17224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=17224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}