{"id":17211,"date":"2024-02-05T10:29:14","date_gmt":"2024-02-05T03:29:14","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17211"},"modified":"2024-02-05T10:29:14","modified_gmt":"2024-02-05T03:29:14","slug":"phan-hoi-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phan-hoi-cua-khach-hang\/","title":{"rendered":"6 c\u00e1ch thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">L\u1eafng nghe nh\u1eefng \u00fd ki\u1ebfn, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-phat-trien-san-pham\/\"><span style=\"font-weight: 400;\">ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/span><\/a><span style=\"font-weight: 400;\">. C\u00e0ng nhi\u1ec1u th\u00f4ng tin nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf v\u00e0 gia t\u0103ng <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/loi-the-canh-tranh-competitive-advantage\/\"><span style=\"font-weight: 400;\">l\u1ee3i th\u1ebf c\u1ea1nh tranh (competitive advantage)<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3? C\u00f9ng <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/\"><span style=\"font-weight: 400;\">DTM Consulting<\/span><\/a><span style=\"font-weight: 400;\"> t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft sau.<\/span><\/p>\n<h2><b>Doanh nghi\u1ec7p n\u00ean thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng ai?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i (current customer)<\/b><span style=\"font-weight: 400;\">: \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 ngu\u1ed3n th\u00f4ng tin quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (potential customer)<\/b><span style=\"font-weight: 400;\">: B\u1eb1ng vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nh\u00e2n vi\u00ean (staff)<\/b><span style=\"font-weight: 400;\">: Nh\u00e2n vi\u00ean l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 cho tr\u1ef1c ti\u1ebfp, do \u0111\u00f3 ph\u1ea3n h\u1ed3i t\u1eeb nh\u00e2n vi\u00ean gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng c\u1ea3i ti\u1ebfn ph\u00f9 h\u1ee3p.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u00e1c b\u00ean li\u00ean quan<\/b><span style=\"font-weight: 400;\"> c\u00f3 th\u1ec3 bao g\u1ed3m nh\u00e0 cung c\u1ea5p, \u0111\u1ed1i t\u00e1c, nh\u00e0 ph\u00e2n ph\u1ed1i,&#8230; Ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c b\u00ean li\u00ean quan gi\u00fap doanh nghi\u1ec7p hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c t\u1ed1t \u0111\u1eb9p<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7152\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Making_Sense_of_Customer_Feedback_Logo-300x142.jpg\" alt=\"L\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\" width=\"490\" height=\"232\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Making_Sense_of_Customer_Feedback_Logo-300x142.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Making_Sense_of_Customer_Feedback_Logo-768x364.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Making_Sense_of_Customer_Feedback_Logo-1024x485.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Making_Sense_of_Customer_Feedback_Logo-600x284.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Making_Sense_of_Customer_Feedback_Logo-260x123.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Making_Sense_of_Customer_Feedback_Logo-50x24.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Making_Sense_of_Customer_Feedback_Logo-150x71.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Making_Sense_of_Customer_Feedback_Logo.jpg 1968w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\n<h2><b>M\u1ed9t s\u1ed1 c\u00e1ch thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng cho m\u1ecdi doanh nghi\u1ec7p<\/b><\/h2>\n<h3><b>Th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t (survey) thu th\u1eadp ph\u1ea3n h\u1ed3i<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c s\u1eed d\u1ee5ng <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-cau-hoi-khao-sat\/\"><span style=\"font-weight: 400;\">kh\u1ea3o s\u00e1t (survey)<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd mang l\u1ea1i cho doanh nghi\u1ec7p nh\u1eefng d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1, v\u1ea5n \u0111\u1ec1 ch\u00ednh x\u00e1c m\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1m ph\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c<\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/\"><span style=\"font-weight: 400;\"> tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (customer experience)<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u1ea3o s\u00e1t \u0111\u00f2i h\u1ecfi kh\u00e1ch h\u00e0ng cung c\u1ea5p ph\u1ea3n h\u1ed3i th\u00f4ng qua vi\u1ec7c \u0111i\u1ec1n v\u00e0o m\u1eabu kh\u1ea3o s\u00e1t ho\u1eb7c th\u00f4ng qua \u1ee9ng d\u1ee5ng kh\u1ea3o s\u00e1t nhanh. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i cao, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c m\u1eb9o\/c\u00e1ch nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ea3m b\u1ea3o c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u, kh\u00f4ng s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef chung chung, tr\u1eebu t\u01b0\u1ee3ng (v\u00ed d\u1ee5 nh\u01b0 t\u1ed1t, \u0111\u1eb9p,&#8230;)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed1i \u01b0u s\u1ed1 l\u01b0\u1ee3ng c\u00e2u h\u1ecfi \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 thu th\u1eadp th\u00eam th\u00f4ng tin n\u1ebfu c\u1ea7n<\/span><\/li>\n<\/ul>\n<h3><b>Ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u kh\u00e1ch h\u00e0ng (In-depth Interview)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n (IDI) ho\u1eb7c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phong-van-nhom-focus-group\/\"><span style=\"font-weight: 400;\">ph\u1ecfng v\u1ea5n nh\u00f3m (FGI)<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c v\u1ec1 h\u1ea7u h\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1 b\u1ea1n c\u1ea7n thu th\u1eadp ph\u1ea3n h\u1ed3i. C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n li\u00ean quan \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n \u0111\u1eb7t c\u00e1c c\u00e2u h\u1ecfi \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u01b0\u1edbc ho\u1eb7c ng\u1eabu nhi\u00ean cho kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c bu\u1ed5i g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp ho\u1eb7c qua \u0111i\u1ec7n tho\u1ea1i.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed9c ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ed1n nhi\u1ec1u th\u1eddi gian, nh\u01b0ng n\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, ch\u00fang s\u1ebd cung c\u1ea5p cho doanh nghi\u1ec7p r\u1ea5t nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch. \u0110\u1ed3ng th\u1eddi, th\u00f4ng qua ph\u1ecfng v\u1ea5n, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec7u tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua gi\u1ecdng n\u00f3i, gi\u1ecdng \u0111i\u1ec7u v\u00e0 giao ti\u1ebfp phi ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-khuc-doi-tuong-muc-tieu-de-ca-nhan-hoa\/\"><span style=\"font-weight: 400;\">ph\u00e2n kh\u00fac c\u00e1c kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\"> th\u00e0nh t\u1eebng nh\u00f3m c\u00f3 chung v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd ho\u1eb7c nhu c\u1ea7u \u0111\u1ec3 c\u00f3 th\u00f4ng tin d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Sau \u0111\u00f3, l\u1ef1a ch\u1ecdn c\u00e2u h\u1ecfi v\u00e0 trao \u0111\u1ed5i \u0111\u00fang ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ea7n thi\u1ebft v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00f4ng l\u00e3ng ph\u00ed th\u1eddi gian. \u0110\u1ed3ng th\u1eddi, h\u00e3y \u0111\u1ea3m b\u1ea3o ghi ch\u00fa v\u00e0 l\u01b0u tr\u1eef c\u1ea9n th\u1eadn c\u00e1c th\u00f4ng tin \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing sau \u0111\u00f3.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/img.freepik.com\/free-photo\/business-job-interview-concept_1421-77.jpg?t=st=1707103545~exp=1707104145~hmac=b92857cfa610f5710726bbabeb47d4a2a2d6c6fc2df143f6f4bf392bca95ecdb\" alt=\"Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng\" width=\"626\" height=\"417\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 626px; --smush-placeholder-aspect-ratio: 626\/417;\" \/><\/p>\n<h3><b>Social Listening<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u00ec kh\u00e1ch h\u00e0ng c\u1edfi m\u1edf h\u01a1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, do \u0111\u00f3 h\u00e3y s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i n\u00e0y \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn tr\u1ef1c ti\u1ebfp v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c b\u00e0i \u0111\u0103ng, b\u00ecnh lu\u1eadn v\u00e0 th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 ch\u1ee9a nhi\u1ec1u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. H\u00e3y t\u1eadn d\u1ee5ng v\u00e0 khai th\u00e1c nh\u1eefng th\u00f4ng tin s\u1eb5n c\u00f3 n\u00e0y \u0111\u1ec3 t\u00ecm ra nh\u1eefng \u0111\u1ec1 c\u1eadp tr\u1ef1c ti\u1ebfp v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t cu\u1ed9c th\u0103m d\u00f2 tr\u00ean m\u1ed9t trang m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 k\u00edch th\u00edch c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau ph\u1ea3n h\u1ed3i. B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd thu \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i. H\u00e3y s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i n\u00e0y \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/social-nghien-cuu-thi-truong-truc-tuyen-thuong-hieu\/\">Social Listening &#8211; C\u00e1ch tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u | DTM Consulting<\/a><\/strong><\/p>\n<h3><b>Tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp li\u00ean quan \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi b\u00e1n h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd k\u1ecbp th\u1eddi. B\u1ea1n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p t\u00ednh n\u0103ng tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp tr\u00ean trang web c\u1ee7a c\u00f4ng ty, fanpage c\u1ee7a doanh nghi\u1ec7p,&#8230;\u00a0<\/span><\/p>\n<h3><b>Email<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Email c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 thu nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 th\u1ef1c hi\u1ec7n thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua email m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn th\u1eddi gian, n\u1ed9i dung v\u00e0 m\u1ee5c \u0111\u00edch g\u1eedi email \u0111\u1ec3 tr\u00e1nh r\u01a1i v\u00e0o m\u1ee5c spam email c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi \u0111\u1ec3 nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng ngay sau khi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ho\u1eb7c n\u00e2ng c\u1ea5p d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, h\u00e3y c\u1ed1 g\u1eafng c\u00e1 nh\u00e2n h\u00f3a t\u1eebng email g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng. C\u00e0ng c\u00f3 nhi\u1ec1u th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, m\u1ed1i quan t\u00e2m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00ec c\u00e0ng t\u0103ng t\u1ef7 l\u1ec7 \u0111\u1ecdc email v\u00e0 t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i.\u00a0<\/span><\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/khach-hang-phot-lo-nhung-khong-huy-dang-ky-email\/\">Email marketing: Kh\u00e1ch h\u00e0ng ph\u1edbt l\u1edd b\u1ea1n nh\u01b0ng kh\u00f4ng h\u1ee7y \u0111\u0103ng k\u00fd?<\/a><\/strong><\/p>\n<h3><b>H\u1ed9p ph\u1ea3n h\u1ed3i (feedback box)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c ph\u1ea3n h\u1ed3i th\u00f4ng qua c\u00e1c c\u00e1ch kh\u00e1c nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n r\u1ea5t d\u1ec5 d\u00e0ng nh\u01b0ng \u0111\u00f4i khi, kh\u00e1ch h\u00e0ng l\u1ea1i kh\u00f4ng n\u00f3i \u0111\u1ebfn nhi\u1ec1u \u00fd t\u01b0\u1edfng kh\u00e1c ho\u1eb7c v\u1ea5n \u0111\u1ec1 nh\u1ecf h\u01a1n. Nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi \u0111i n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft k\u1ecbp th\u1eddi. Do \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ed9t h\u1ed9p ph\u1ea3n h\u1ed3i tr\u00ean trang web c\u1ee7a c\u00f4ng ty \u0111\u1ec3 nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u1ecf, v\u00ed d\u1ee5 nh\u01b0 trang web kh\u00f4ng c\u00f3 n\u1ed9i dung h\u1ecd mong mu\u1ed1n, trang web b\u1ecb l\u1ed7i,&#8230;\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/img.freepik.com\/free-vector\/flat-feedback-concept-illustrated_23-2148949134.jpg?t=st=1707103663~exp=1707104263~hmac=089230bbe3ae99eb49fc4f8d87d2d43764dae62efbb5050fd86298aae9dcdf50\" alt=\"Free vector flat feedback concept illustrated\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<h2><b>M\u1ed9t s\u1ed1 l\u01b0u \u00fd sau khi thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c \u0111\u00edch thu th\u1eadp ph\u1ea3n h\u1ed3i<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh l\u00fd do t\u1ea1i sao b\u1ea1n l\u1ea1i t\u00ecm ki\u1ebfm \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau mong mu\u1ed1n v\u00e0 x\u00e1c \u0111\u1ecbnh quy tr\u00ecnh th\u1ef1c hi\u1ec7n nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3 s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu kh\u00f4ng c\u00f3 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng, nh\u1eefng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c g\u00ec.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt thu th\u1eadp ph\u1ea3n h\u1ed3i ph\u00f9 h\u1ee3p<\/b><span style=\"font-weight: 400;\">: Doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp ph\u1ea3n h\u1ed3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch thu th\u1eadp ph\u1ea3n h\u1ed3i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng \u0111\u00e3 d\u00e0nh th\u1eddi gian chia s\u1ebb ph\u1ea3n h\u1ed3i<\/b><span style=\"font-weight: 400;\">: Doanh nghi\u1ec7p c\u1ea7n c\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng \u0111\u00e3 d\u00e0nh th\u1eddi gian chia s\u1ebb ph\u1ea3n h\u1ed3i. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n s\u1ef1 tr\u00e2n tr\u1ecdng \u0111\u1ed1i v\u1edbi ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1ef1 c\u1ea3m \u01a1n n\u00e0y c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 m\u1ed9t l\u1eddi c\u1ea3m \u01a1n ch\u00e2n th\u00e0nh ho\u1eb7c nh\u1eefng voucher, coupon nh\u1eb1m khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng v\u00e0o l\u1ea7n t\u1edbi.<\/span><\/li>\n<\/ul>\n<h2><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 sau \u0111\u00f3 c\u1ea3i thi\u1ec7n n\u00f3 \u0111\u1ec3 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, sau khi thu th\u1eadp ph\u1ea3n h\u1ed3i, doanh nghi\u1ec7p n\u00ean t\u1eadn d\u1ee5ng nh\u1eb1m ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 marketing sao cho ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n g\u1eb7p c\u00e1c kh\u00f3 kh\u0103n trong vi\u1ec7c tri\u1ec3n khai thu th\u1eadp v\u00e0 x\u1eed l\u00fd ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi DTM Consulting \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c chuy\u00ean gia c\u00f3 kinh nghi\u1ec7m trong ng\u00e0nh.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>L\u1eafng nghe nh\u1eefng \u00fd ki\u1ebfn, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. C\u00e0ng nhi\u1ec1u th\u00f4ng tin nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 [&hellip;]<\/p>","protected":false},"author":17,"featured_media":17213,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644,656],"class_list":["post-17211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=17211"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17211\/revisions"}],"predecessor-version":[{"id":17223,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17211\/revisions\/17223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/17213"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=17211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=17211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=17211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}