{"id":17184,"date":"2024-02-02T10:52:02","date_gmt":"2024-02-02T03:52:02","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17184"},"modified":"2024-02-02T10:55:08","modified_gmt":"2024-02-02T03:55:08","slug":"xu-huong-tieu-dung","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-tieu-dung\/","title":{"rendered":"3 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t n\u0103m 2024"},"content":{"rendered":"

N\u0103m 2024, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ecbch chuy\u1ec3n v\u00e0 thay \u0111\u1ed5i v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng, ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 kinh t\u1ebf x\u00e3 h\u1ed9i to\u00e0n c\u1ea7u sau \u0111\u1ea1i d\u1ecbch Covid-9. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n v\u00e0 th\u00edch \u1ee9ng v\u1edbi c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi n\u1ed5i l\u00e0 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n

V\u1eady xu h\u01b0\u1edbng n\u00e0o s\u1ebd l\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng (consumption behavior) t\u1ea5t y\u1ebfu c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t trong n\u0103m 2024? C\u00e1c doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 b\u1eaft k\u1ecbp v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng? H\u00e3y c\u00f9ng DTM Consulting t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft sau.<\/span><\/b><\/p>\n

Xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ec7n l\u1ee3i v\u00e0 t\u1ed1c \u0111\u1ed9<\/b><\/h2>\n

Trong th\u1eddi \u0111\u1ea1i m\u00e0 th\u1eddi gian l\u00e0 qu\u00fd gi\u00e1, nhu c\u1ea7u v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 t\u1ed1c \u0111\u1ed9 \u0111\u00e3 t\u0103ng l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi, tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/span>B\u00e1o c\u00e1o c\u1ee7a McKinsey & Company (2020)<\/span><\/a> nh\u1ea5n m\u1ea1nh r\u1eb1ng s\u1ef1 ti\u1ec7n l\u1ee3i l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m mua s\u1eafm, v\u1edbi 60% ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u coi \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi l\u1ed1i s\u1ed1ng nh\u1ecbp \u0111\u1ed9 nhanh do s\u1ef1 b\u1eadn r\u1ed9n mong mu\u1ed1n hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng \u1edf m\u1ecdi kh\u00eda c\u1ea1nh trong cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0\u00a0<\/span><\/p>\n

Xu h\u01b0\u1edbng h\u01b0\u1edbng t\u1edbi s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 t\u1ed1c \u0111\u1ed9 cho th\u1ea5y r\u00f5 b\u1ed1i c\u1ea3nh ti\u00eau d\u00f9ng \u0111ang ph\u00e1t tri\u1ec3n. N\u0103m 2024, c\u00e1c doanh nghi\u1ec7p n\u00ean l\u01b0u \u00fd \u0111\u1ebfn vi\u1ec7c \u0111\u1ed5i m\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u \u0111ang thay \u0111\u1ed5i n\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ebft ki\u1ec7m th\u1eddi gian m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng, doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c <\/span>l\u1ee3i th\u1ebf c\u1ea1nh tranh (competitive advantage)<\/span><\/a> trong vi\u1ec7c thu h\u00fat v\u00e0 <\/span>gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/span><\/a> trong th\u1ebf gi\u1edbi ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng n\u00e0y.\u00a0<\/span><\/p>\n

\"Free<\/p>\n

Xu h\u01b0\u1edbng s\u1eed d\u1ee5ng social media<\/b><\/h2>\n

T\u00e1c \u0111\u1ed9ng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a social media \u0111\u1ed1i v\u1edbi h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n r\u1ea5t nhanh ch\u00f3ng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u1ea7y, l\u00e0m thay \u0111\u1ed5i c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/span>Theo We are social (2023)<\/span><\/a>, t\u00ednh \u0111\u1ebfn n\u0103m 2023, c\u00f3 70 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 71% t\u1ed5ng d\u00e2n s\u1ed1. \u0110\u1ed9 ph\u1ee7 r\u1ed9ng r\u00e3i n\u00e0y \u0111\u00e3 l\u00e0m cho social media tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.\u00a0<\/span><\/p>\n

Trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o, c\u00e1c n\u1ec1n t\u1ea3ng social media \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00e1c k\u00eanh quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, Influencer marketing \u0111\u00e3 tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 nh\u1eb1m th\u00fac \u0111\u1ea9y vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Mediakix ti\u1ebft l\u1ed9 r\u1eb1ng 89% marketers nh\u1eadn th\u1ea5y <\/span>ROI<\/span><\/a> t\u1eeb Influencer marketing t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ho\u1eb7c t\u1ed1t h\u01a1n c\u00e1c k\u00eanh marketing kh\u00e1c. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ng\u00e0y c\u00e0ng ph\u00e2n b\u1ed5 m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 <\/span>ng\u00e2n s\u00e1ch marketing<\/span><\/a> c\u1ee7a h\u1ecd cho c\u00e1c chi\u1ebfn d\u1ecbch social media marketing nh\u1eb1m t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

N\u0103m 2024, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c hi\u1ec7u qu\u1ea3 ti\u1ec1m n\u0103ng c\u1ee7a social media nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c k\u1ebft n\u1ed1i v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. H\u00e3y n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng social media hi\u1ec7n nay \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch marketing nh\u1eb1m ti\u1ebfp c\u1eadn, thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng AR trong mua s\u1eafm tr\u00ean social media, s\u1eed d\u1ee5ng AI trong n\u1ed9i dung video, t\u1eadp trung t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng,… Do \u0111\u00f3, c\u00e1c marketer ph\u1ea3i c\u1eadp nh\u1eadt li\u00ean t\u1ee5c \u0111\u1ec3 k\u1ecbp th\u1eddi thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c social media marketing nh\u1eb1m \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t cho doanh nghi\u1ec7p.<\/span><\/p>\n

>> Xem th\u00eam: Social Media Marketing: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ROI (T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n) | DTM Consulting<\/a><\/strong><\/p>\n

Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng ch\u1ea5p nh\u1eadn nh\u1eefng l\u1ef1a ch\u1ecdn xanh v\u00e0 b\u1ec1n v\u1eefng<\/b><\/h2>\n

Hi\u1ec7n nay, do t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c c\u1ee7a m\u00f4i tr\u01b0\u1eddng n\u00ean \u00fd th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 s\u1ed1ng xanh \u0111ang c\u00f3 s\u1ef1 tr\u1ed7i d\u1eady r\u00f5 r\u1ec7t. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n chuy\u1ec3n sang l\u1ed1i s\u1ed1ng b\u1ec1n v\u1eefng, l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m xanh, s\u1ea1ch nh\u1eb1m th\u00fac \u0111\u1ea9y b\u1ea3o v\u1ec7 h\u1ec7 sinh th\u00e1i thay v\u00ec c\u00e1c m\u1eb7t h\u00e0ng s\u1ea3n xu\u1ea5t c\u00f4ng nghi\u1ec7p g\u00e2y h\u1ea1i cho m\u00f4i tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n

B\u00e1o c\u00e1o c\u1ee7a UNFPA<\/span><\/a> nh\u1ea5n m\u1ea1nh Vi\u1ec7t Nam nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ea5p thi\u1ebft ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh ti\u00eau d\u00f9ng theo h\u01b0\u1edbng b\u1ec1n v\u1eefng \u0111\u1ec3 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 ch\u1ee7 \u0111\u1ed9ng \u1ee9ng ph\u00f3 v\u1edbi bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu. S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, trong \u0111\u00f3 80% s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m cam k\u1ebft gi\u00e1 tr\u1ecb \u201cxanh\u201d v\u00e0 \u201cs\u1ea1ch\u201d, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1eb1ng nguy\u00ean li\u1ec7u th\u00f4 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, kh\u1ea3o s\u00e1t v\u1ec1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng xanh t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh c\u1ee7a Intage Vi\u1ec7t Nam c\u0169ng cho th\u1ea5y, ti\u00eau d\u00f9ng xanh \u0111ang tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 thi\u1ebft y\u1ebfu.\u00a0<\/span><\/p>\n

V\u00e0o n\u0103m 2024, th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh cho c\u00e1c s\u1ea3n ph\u1ea9m xanh nh\u01b0 tr\u00e1i c\u00e2y v\u00e0 rau h\u1eefu c\u01a1, th\u1ef1c ph\u1ea9m chay, n\u01b0\u1edbc l\u1ecdc, b\u1ea3o qu\u1ea3n sinh h\u1ecdc v\u00e0 n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o,… Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m xanh v\u00e0 b\u1ec1n v\u1eefng. Do \u0111\u00f3, \u0111\u1ec3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, hi\u1ec7n \u0111\u00e3 c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p n\u1ed7 l\u1ef1c \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n v\u00e0 s\u1ea3n ph\u1ea9m c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea3m b\u1ea3o y\u1ebfu t\u1ed1 xanh v\u00e0 s\u1ea1ch, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xanh g\u1eafn li\u1ec1n v\u1edbi ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.\u00a0<\/span><\/p>\n

Nh\u00ecn chung, doanh nghi\u1ec7p Vi\u1ec7t n\u00ean n\u1eafm b\u1eaft c\u01a1 h\u1ed9i, th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i ti\u00eau d\u00f9ng n\u00e0y. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea9y m\u1ea1nh vi\u1ec7c t\u1ea1o l\u1eadp <\/span>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (brand value)<\/span><\/a>, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng vi\u1ec7c cam k\u1ebft \u0111\u1eb7t tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng v\u00e0o tr\u1ecdng t\u00e2m c\u1ee7a vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo d\u00f5i qu\u00e1 tr\u00ecnh doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 ch\u1ee9ng minh v\u00e0 t\u1ea1o d\u1ef1ng ni\u1ec1m tin t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

\"Ti\u00eau<\/p>\n

K\u1ebft lu\u1eadn:<\/b><\/p>\n

Nh\u00ecn chung, hi\u1ec3u v\u00e0 th\u00edch \u1ee9ng v\u1edbi c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n duy tr\u00ec s\u1ef1 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh lu\u00f4n thay \u0111\u1ed5i. S\u1edf th\u00edch v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n thay \u0111\u1ed5i, doanh nghi\u1ec7p n\u00ean nhanh ch\u00f3ng th\u00edch nghi, \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng hi\u1ec7n nay. <\/span><\/p>\n

B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng v\u00e0 t\u1ea1o ra nh\u1eefng k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n, c\u00f3 \u00fd ngh\u0129a h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u01b0\u01a1ng lai thu\u1ed9c v\u1ec1 nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng \u0111\u1ed5i m\u1edbi, th\u00edch \u1ee9ng v\u00e0 c\u1ed9ng h\u01b0\u1edfng v\u1edbi nhu c\u1ea7u v\u00e0 gi\u00e1 tr\u1ecb ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

N\u0103m 2024, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ecbch chuy\u1ec3n v\u00e0 thay \u0111\u1ed5i v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng, ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 kinh t\u1ebf x\u00e3 h\u1ed9i to\u00e0n c\u1ea7u sau \u0111\u1ea1i d\u1ecbch Covid-9. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n v\u00e0 th\u00edch \u1ee9ng v\u1edbi […]<\/p>","protected":false},"author":17,"featured_media":17187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644,708],"class_list":["post-17184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing","tag-xu-huong-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=17184"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17184\/revisions"}],"predecessor-version":[{"id":17190,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17184\/revisions\/17190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/17187"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=17184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=17184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=17184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}