{"id":17125,"date":"2024-01-30T10:48:03","date_gmt":"2024-01-30T03:48:03","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=17125"},"modified":"2024-01-30T10:48:03","modified_gmt":"2024-01-30T03:48:03","slug":"giam-thieu-chi-phi-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/giam-thieu-chi-phi-marketing\/","title":{"rendered":"How to Minimize Marketing Costs in Attracting and Converting New Customers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh kinh doanh c\u1ea1nh tranh ng\u00e0y nay, m\u1ed7i \u0111\u1ed3ng ti\u1ec1n doanh nghi\u1ec7p chi ra \u0111\u1ec1u ph\u1ea3i mang l\u1ea1i gi\u00e1 tr\u1ecb, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi ph\u00ed chi cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ng\u00e0y c\u00e0ng gia t\u0103ng nh\u01b0 hi\u1ec7n nay. Nh\u00e0 qu\u1ea3n l\u00fd, ch\u1ee7 doanh nghi\u1ec7p s\u1ebd lu\u00f4n mong mu\u1ed1n v\u00e0 t\u00ecm c\u00e1ch \u0111\u1ec3 gi\u1ea3m thi\u1ec3u chi ph\u00ed marketing (reduce marketing cost) m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/7-cach-thu-hut-khach-hang-moi-tot-nhat\/\">thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi<\/a><span style=\"font-weight: 400;\">? V\u1edbi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt marketing ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00fang \u0111\u1eafn, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing nh\u01b0 th\u1ebf n\u00e0o nh\u1eb1m gi\u1ea3m thi\u1ec3u chi ph\u00ed marketing? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng marketing m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c DTM Consulting \u0111\u1ec1 c\u1eadp trong b\u00e0i vi\u1ebft n\u00e0y. .\u00a0<\/span><\/p>\n<h2><b>Doanh nghi\u1ec7p th\u01b0\u1eddng chi cho nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0o?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 chi cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u1ed7i doanh nghi\u1ec7p s\u1ebd kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4, ng\u00e0nh ngh\u1ec1, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, c\u00e1c kho\u1ea3n chi ph\u00ed marketing th\u01b0\u1eddng bao g\u1ed3m c\u00e1c kho\u1ea3n nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\">Chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research)<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/ngan-sach-cho-phat-trien-san-pham-moi\/\">Chi ph\u00ed ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Chi ph\u00ed <a href=\"https:\/\/dtmconsulting.vn\/en\/huong-dan-xay-dung-thuong-hieu\/\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (branding)<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed th\u1ef1c hi\u1ec7n c\u00e1c s\u1ef1 ki\u1ec7n, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o (advertising\/marketing campaign)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed qu\u1ea3n l\u00fd marketing (marketing management)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed chi tr\u1ea3 cho nh\u00e2n s\u1ef1 marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8230;\u00a0<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-12775\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/ngan-sach-cho-phat-trien-san-pham-300x152.jpg\" alt=\"ng\u00e2n s\u00e1ch cho ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi\" width=\"500\" height=\"253\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/ngan-sach-cho-phat-trien-san-pham-300x152.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/ngan-sach-cho-phat-trien-san-pham-260x132.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/ngan-sach-cho-phat-trien-san-pham-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/ngan-sach-cho-phat-trien-san-pham-148x75.jpg 148w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/ngan-sach-cho-phat-trien-san-pham.jpg 760w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2><b>Doanh nghi\u1ec7p<\/b> <strong>c\u1ea7n<\/strong><b> c\u00e2n nh\u1eafc \u0111i\u1ec1u g\u00ec tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing nh\u1eb1m gi\u1ea3m thi\u1ec3u chi ph\u00ed marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 tr\u00e1nh nh\u1eefng r\u1ee7i ro kh\u00f4ng \u0111\u00e1ng c\u00f3 ho\u1eb7c l\u00e3ng ph\u00ed c\u00f3 th\u1ec3 x\u1ea3y ra, ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u kinh doanh, doanh nghi\u1ec7p n\u00ean:<\/span><\/p>\n<h3><b>X\u00e1c \u0111\u1ecbnh r\u00f5 t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (potential customer)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhu c\u1ea7u s\u1ebd khi\u1ebfn doanh nghi\u1ec7p ti\u00eau t\u1ed1n r\u1ea5t nhi\u1ec1u ti\u1ec1n m\u00e0 kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 mong mu\u1ed1n. Do \u0111\u00f3, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh ai c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o, \u0111\u1eb7c bi\u1ec7t khi b\u1ea1n \u0111ang c\u1ed1 gi\u1ea3m thi\u1ec3u chi ph\u00ed marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-khao-sat\/\"><span style=\"font-weight: 400;\">kh\u1ea3o s\u00e1t (survey)<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing (marketing strategy), <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/4-loai-chien-luoc-canh-tranh\/\"><span style=\"font-weight: 400;\">chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh (competitive strategy)<\/span><\/a><span style=\"font-weight: 400;\"> ph\u00f9 h\u1ee3p nh\u1ea5t nh\u1eb1m ti\u1ebfp c\u1eadn, thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd.\u00a0<\/span><\/p>\n<h3><b>Ch\u00fa \u00fd \u0111\u1ebfn xu h\u01b0\u1edbng kinh doanh, marketing hi\u1ec7n t\u1ea1i (marketing trends)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng lu\u00f4n thay \u0111\u1ed5i, do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p ph\u1ea3i th\u00edch nghi v\u00e0 \u0111i\u1ec1u ch\u1ec9nh m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 marketing \u0111\u1ec3 b\u1eaft k\u1ecbp c\u01a1 h\u1ed9i. V\u00cd d\u1ee5, c\u00e1c b\u00e0 m\u1eb9 b\u1ec9m s\u1eefa th\u01b0\u1eddng hay mua s\u1eafm qua c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Tiktok,&#8230; t\u1ea1i sao b\u1ea1n kh\u00f4ng \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00ean \u0111\u00e2y?\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/xu-huong-marketing\/\"><span style=\"font-weight: 400;\">Top 9 xu h\u01b0\u1edbng marketing l\u1edbn \u0111ang d\u1ecbch chuy\u1ec3n trong k\u1ef7 nguy\u00ean Big Data &amp; AI -Update 2024 &#8211; Theo Kellog Marketing &amp; Philip Kotler | DTM Consulting<\/span><\/a><\/p><\/blockquote>\n<p><b><\/b><\/p>\n<h2><b>M\u1ed9t s\u1ed1 c\u00e1ch gi\u1ea3m thi\u1ec3u chi ph\u00ed marketing cho doanh nghi\u1ec7p<\/b><\/h2>\n<h3><b>T\u1eadp trung v\u00e0o SEM \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch l\u00e2u d\u00e0i<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEM) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap website gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1edd v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. SEM gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao nh\u1eadn th\u1ee9c, t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a trang web, s\u1eed d\u1ee5ng nhi\u1ec1u k\u1ef9 thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau \u0111\u1ec3 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 ni\u1ec1m tin v\u1edbi doanh nghi\u1ec7p h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, SEM c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a trang web \u0111\u00f3 \u0111\u1ed1i v\u1edbi kh\u00e1ch truy c\u1eadp ti\u1ec1m n\u0103ng. SEM mang l\u1ea1i hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i, nh\u1ea5t qu\u00e1n v\u00e0 mang l\u1ea1i uy t\u00edn cao h\u01a1n cho doanh nghi\u1ec7p. M\u1eb7c d\u00f9 b\u1ea1n s\u1ebd ph\u1ea3i thu\u00ea nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n SEM marketing \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t cho website c\u1ee7a m\u00ecnh nh\u01b0ng chi ph\u00ed b\u1ecf ra kh\u00f4ng h\u1ec1 \u0111\u1eaft. N\u00f3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<h3><b>T\u1eadn d\u1ee5ng social media marketing v\u00e0 social e-commerce<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p, n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i (social media) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing hi\u1ec7u qu\u1ea3, s\u1eb5n c\u00f3 v\u00e0 kh\u00f4ng t\u1ed1n k\u00e9m. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u1ee3i \u00edch quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 cung c\u1ea5p cho c\u00e1c nh\u00e0 l\u00e0m marketing quy\u1ec1n truy c\u1eadp v\u00e0o c\u01a1 s\u1edf d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch chi ti\u1ebft. B\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u0111ang h\u00e0o h\u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hay kh\u00f4ng, quay l\u1ea1i th\u01b0\u1eddng xuy\u00ean v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 hay kh\u00f4ng. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi ti\u00eau d\u00f9ng (customer behavior) c\u1ee7a h\u1ecd nh\u1eb1m \u0111\u01b0a ra \u0111\u01b0\u1ee3c<\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/ke-hoach-marketing-la-gi-cac-buoc-lap-ke-hoach-marketing\/\"> k\u1ebf ho\u1ea1ch marketing<\/a><span style=\"font-weight: 400;\"> ph\u00f9 h\u1ee3p nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t trang doanh nghi\u1ec7p ho\u1eb7c nh\u00f3m c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/khai-thac-insights-khach-hang-qua-mang-xa-hoi\/\">Khai th\u00e1c insights kh\u00e1ch h\u00e0ng qua th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i | DTM Consulting<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13172 size-medium lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/02\/nguoi-dan-dau-thi-truong-300x184.png\" alt=\"Google d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng t\u00ecm ki\u1ebfm\" width=\"300\" height=\"184\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/02\/nguoi-dan-dau-thi-truong-300x184.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/02\/nguoi-dan-dau-thi-truong-239x146.png 239w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/02\/nguoi-dan-dau-thi-truong-50x31.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/02\/nguoi-dan-dau-thi-truong-123x75.png 123w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/02\/nguoi-dan-dau-thi-truong.png 727w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/184;\" \/><\/p>\n<h3><b>S\u1eed d\u1ee5ng micro-influencer<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Micro-influencer l\u00e0 c\u1ee5m t\u1eeb d\u00f9ng \u0111\u1ec3 ch\u1ec9 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u00f3 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 trong c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd. H\u1ecd th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 Internet \u0111\u1ec3 chia s\u1ebb nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1edf th\u00edch ho\u1eb7c l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd. H\u1ecd \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi y\u00eau th\u00edch, m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c r\u1ed9ng r\u00e3i nh\u01b0ng l\u1ea1i c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m t\u1edbi h\u1ecd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c chi tr\u1ea3 cho nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, KOL l\u1edbn th\u01b0\u1eddng r\u1ea5t t\u1ed1n k\u00e9m trong khi \u0111\u00f3 vi\u1ec7c thu\u00ea c\u00e1c micro-influencer l\u1ea1i m\u1ea5t \u00edt chi ph\u00ed h\u01a1n, t\u1eadp trung c\u1ee5c b\u1ed9 v\u00e0o 1 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i. H\u01a1n n\u1eefa, m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng th\u01b0\u1eddng c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi h\u00e2m m\u1ed9 theo d\u00f5i v\u1edbi nhi\u1ec1u s\u1edf th\u00edch kh\u00e1c nhau, khi\u1ebfn vi\u1ec7c t\u1ea1o ra n\u1ed9i dung thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi tr\u1edf n\u00ean kh\u00f3 kh\u0103n. M\u1eb7t kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng vi m\u00f4 th\u01b0\u1eddng ch\u1ec9 l\u00e0m vi\u1ec7c trong m\u1ed9t l\u0129nh v\u1ef1c. Do \u0111\u00f3, h\u1ecd chuy\u00ean bi\u1ec7t h\u01a1n khi c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u00edt h\u01a1n (kho\u1ea3ng d\u01b0\u1edbi 100 ngh\u00ecn ng\u01b0\u1eddi theo d\u00f5i).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh hi\u1ec7u qu\u1ea3 h\u01a1n khi s\u1eed d\u1ee5ng c\u00e1c micro-influencer trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch gi\u1ea3m thi\u1ec3u chi ph\u00ed marketing m\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng.\u00a0<\/span><\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/luu-y-khi-su-dung-influencer-marketing\/\">L\u01b0u \u00fd khi s\u1eed d\u1ee5ng Influencer Marketing | DTM Consulting<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13596 size-medium lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/04\/Significance-of-Influencer-Marketing-300x167.jpg\" alt=\"Influencer marketing\" width=\"300\" height=\"167\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/04\/Significance-of-Influencer-Marketing-300x167.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/04\/Significance-of-Influencer-Marketing-610x339.jpg 610w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/04\/Significance-of-Influencer-Marketing-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/04\/Significance-of-Influencer-Marketing-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/04\/Significance-of-Influencer-Marketing-135x75.jpg 135w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/04\/Significance-of-Influencer-Marketing.jpg 696w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/167;\" \/><\/p>\n<h3><b>Tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh affiliate marketing<\/b><\/h3>\n<p><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/31-trong-so-cac-cong-cu-affiliate-marketing-tot-nhat-ma-moi-nha-marketing-can-biet-cap-nhat-3-2019\/\">Affiliate marketing<\/a><\/strong><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec3n h\u00ecnh \u0111\u1ec3 t\u0103ng doanh thu tr\u1ef1c tuy\u1ebfn. Khi th\u1ef1c hi\u1ec7n \u0111\u00fang, n\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn kh\u00e1 cao cho doanh nghi\u1ec7p. Affiliate marketing c\u0169ng gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u chi ph\u00ed marketing c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c micro-influencer trong c\u00f9ng l\u0129nh v\u1ef1c affiliate marketing \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p b\u1ea1n ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n v\u00e0 gia t\u0103ng doanh thu.\u00a0<\/span><\/p>\n<h3><b>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 (tool) marketing mi\u1ec5n ph\u00ed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed trong t\u1eebng ho\u1ea1t \u0111\u1ed9ng marketing nh\u01b0ng v\u1eabn thu h\u00fat kh\u00e1ch h\u00e0ng l\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 marketing tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed \u0111\u1ec3 t\u0103ng n\u0103ng su\u1ea5t v\u00e0 gi\u00fap c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y tr\u1edf n\u00ean d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n. V\u1edbi c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1eefu \u00edch nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a (keyword research)<\/strong>: Google Keyword Planner, Google Trends,&#8230; s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c l\u1ef1a ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 tr\u1ecb cao, \u00edt c\u1ea1nh tranh v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng (customer analysis)<\/strong>: Hi\u1ec3u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd trang nh\u01b0 Google Analytics, Facebook Business,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/cong-cu-nghien-cuu-doi-thu-canh-tranh-online-tot-nhat\/\"><span style=\"font-weight: 400;\"><strong>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (competitive analysis)<\/strong>:<\/span><\/a><span style=\"font-weight: 400;\"> Alexa, SameWeb,&#8230; c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch website c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ed9t c\u00e1ch chi ti\u1ebft<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8230;\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>K\u1ebft lu\u1eadn\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp tr\u00ean c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u chi ph\u00ed marketing, \u0111\u1ed3ng th\u1eddi c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) v\u00e0 c\u00e1c doanh nghi\u1ec7p startup. N\u1ebfu b\u1ea1n g\u1eb7p c\u00e1c b\u0103n kho\u0103n, th\u1eafc m\u1eafc v\u1ec1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, c\u00e1ch tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed marketing, h\u00e3y <\/span><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT<\/a><\/strong><span style=\"font-weight: 400;\"> v\u1edbi DTM Consulting \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c chuy\u00ean gia c\u00f3 kinh nghi\u1ec7m.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh kinh doanh c\u1ea1nh tranh ng\u00e0y nay, m\u1ed7i \u0111\u1ed3ng ti\u1ec1n doanh nghi\u1ec7p chi ra \u0111\u1ec1u ph\u1ea3i mang l\u1ea1i gi\u00e1 tr\u1ecb, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi ph\u00ed chi cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ng\u00e0y c\u00e0ng gia t\u0103ng nh\u01b0 hi\u1ec7n nay. Nh\u00e0 qu\u1ea3n l\u00fd, ch\u1ee7 doanh nghi\u1ec7p s\u1ebd lu\u00f4n mong mu\u1ed1n v\u00e0 t\u00ecm c\u00e1ch \u0111\u1ec3 gi\u1ea3m [&hellip;]<\/p>","protected":false},"author":17,"featured_media":17126,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644,653],"class_list":["post-17125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=17125"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17125\/revisions"}],"predecessor-version":[{"id":17127,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/17125\/revisions\/17127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/17126"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=17125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=17125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=17125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}