{"id":16946,"date":"2024-01-23T10:57:54","date_gmt":"2024-01-23T03:57:54","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16946"},"modified":"2024-01-30T11:27:26","modified_gmt":"2024-01-30T04:27:26","slug":"chien-luoc-remarketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-remarketing\/","title":{"rendered":"4 c\u00e1ch gi\u00fap chi\u1ebfn l\u01b0\u1ee3c remarketing c\u1ee7a doanh nghi\u1ec7p th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Vi\u1ec7c kinh doanh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng h\u01a1n, nhi\u1ec1u l\u1ef1a ch\u1ecdn mua h\u00e0ng h\u01a1n v\u00e0 gi\u00e1 c\u1ea3 t\u1ed1t h\u01a1n. Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o s\u1ebd t\u1ea1o ra l\u01b0\u1ee3ng mua h\u00e0ng ho\u1eb7c thu h\u00fat kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u1edbi b\u1ea1n nhi\u1ec1u l\u1ea7n. \u0110\u00e2y l\u00e0 l\u00fac x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c thi c\u00e1c ho\u1ea1t \u0111\u1ed9ng remarketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remarketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p. <\/span><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2015\/07\/US_AdRoll_State_of_the_Industry.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Theo cu\u1ed9c th\u0103m d\u00f2 c\u1ee7a IAB<\/span><\/a><\/span><span style=\"font-weight: 400;\">, 91% nh\u00e0 l\u00e0m marketing kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng remarketing ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n ho\u1eb7c ngang b\u1eb1ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, DTM Consulting s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t s\u1ed1 m\u1eb9o (tips) gi\u00fap chi\u1ebfn l\u01b0\u1ee3c remarketing c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng nh\u1eb1m th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<h2><b>Khi n\u00e0o doanh nghi\u1ec7p<\/b> <strong>n\u00ean<\/strong><b> x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c remarketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Remarketing l\u00e0 qu\u00e1 tr\u00ecnh nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c n\u1ed7 l\u1ef1c marketing v\u00e0o vi\u1ec7c t\u01b0\u01a1ng t\u00e1c l\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 ti\u1ebfp x\u00fac d\u1ef1a tr\u00ean c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c \u0111\u00edch l\u00e0 nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng, ho\u00e0n th\u00e0nh qu\u00e1 tr\u00ecnh mua h\u00e0ng ho\u1eb7c ho\u00e0n th\u00e0nh m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng kh\u00e1c nh\u01b0 theo d\u00f5i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media), \u0111\u0103ng k\u00fd nh\u1eadn email,&#8230; c\u1ee7a doanh nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c remarketing nh\u1eb1m gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, duy tr\u00ec s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 t\u0103ng ni\u1ec1m tin v\u1edbi <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-xac-dinh-doi-tuong-muc-tieu-de-marketing-tot-hon\/\"><span style=\"font-weight: 400;\">\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span><\/a><span style=\"font-weight: 400;\">, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean d\u1ec5 nh\u1eadn bi\u1ebft h\u01a1n v\u1edbi h\u1ecd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c remarketing trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi kh\u00e1ch h\u00e0ng quan t\u00e2m t\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng n\u00e0o: V\u00ed d\u1ee5 nh\u01b0 kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng ho\u1eb7c xem m\u1ed9t s\u1ed1 trang b\u00e1n s\u1ea3n ph\u1ea9m nh\u01b0ng kh\u00f4ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. Remarketing gi\u00fap b\u1ea1n nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd quan t\u00e2m v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi b\u1ea1n mu\u1ed1n <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/building-brand-101-xay-dung-thuong-hieu-co-ban\/\"><span style=\"font-weight: 400;\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><span style=\"font-weight: 400;\"> (brand building)v\u00e0 n\u00e2ng cao <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/muc-do-nhan-biet-thuong-hieu\/\"><span style=\"font-weight: 400;\">nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 b\u1ea1n mu\u1ed1n gi\u1eef ch\u00e2n, khuy\u1ebfn kh\u00edch h\u1ecd mua l\u1ea1i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi b\u1ea1n mu\u1ed1n gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.pinimg.com\/564x\/a5\/c3\/53\/a5c3531c2a9798d3afeb200eacdb094f.jpg\" alt=\"\" width=\"412\" height=\"345\" \/><\/p>\n<h2><b>M\u1ed9t s\u1ed1 m\u1eb9o\/c\u00e1ch gi\u00fap chi\u1ebfn l\u01b0\u1ee3c remarketing c\u1ee7a doanh nghi\u1ec7p th\u00e0nh c\u00f4ng<\/b><\/h2>\n<h3>Ti\u1ebfp c\u1eadn, thu h\u00fat, chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c \u0111\u00e3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t th\u1eddi gian ho\u1eb7c ch\u01b0a ho\u00e0n th\u00e0nh h\u00e0nh tr\u00ecnh mua h\u00e0ng \u0111\u1ea7y \u0111\u1ee7.<\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n th\u1ecbnh v\u01b0\u1ee3ng v\u1ec1 l\u00e2u d\u00e0i th\u00ec c\u1ea7n thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng quay tr\u1edf l\u1ea1i nhi\u1ec1u l\u1ea7n. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1eeb b\u1ecf s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1eeb b\u1ecf s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c \u0111\u00e3 ng\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f2n c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi h\u1ecd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi r\u00f5 r\u00e0ng l\u00e0 quan tr\u1ecdng nh\u01b0ng l\u1ea1i t\u1ed1n nhi\u1ec1u chi ph\u00ed h\u01a1n so v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. C\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch gi\u00fap doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n remarketing nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 mua tr\u01b0\u1edbc \u0111\u00e2y<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u00e1n ch\u00e9o (cross sale)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1ed9c \u0111\u00e1o<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<h3><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-khuc-doi-tuong-muc-tieu-de-ca-nhan-hoa\/\">Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec1u kh\u00f4ng gi\u1ed1ng nhau, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1ch ti\u1ebfp c\u1eadn b\u1eb1ng c\u00e1ch ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 remarketing l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau b\u1eb1ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 th\u1ec3 h\u1ecd quan t\u00e2m, n\u1ebfu kh\u00f4ng th\u00ec ch\u00fang s\u1ebd kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch g\u00ec v\u00e0 ti\u00eau t\u1ed1n ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c nhau c\u00f3 m\u1ee9c \u0111\u1ed9 quan t\u00e2m v\u00e0 \u00fd \u0111\u1ecbnh mua h\u00e0ng kh\u00e1c nhau. M\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 tho\u00e1t kh\u1ecfi trang web c\u1ee7a b\u1ea1n ngay l\u1eadp t\u1ee9c, m\u1ed9t s\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 xem qua nhi\u1ec1u trang. M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ec9 c\u00f3 th\u1ec3 xem m\u1ed9t trang s\u1ea3n ph\u1ea9m, nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 ti\u1ebfn xa h\u01a1n \u0111\u1ebfn m\u1ee9c b\u1ecf c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng tr\u01b0\u1edbc khi t\u1eeb b\u1ecf ch\u00fang. Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft n\u00ean nh\u1eafm m\u1ee5c ti\u00eau ph\u00e2n kh\u00fac n\u00e0o v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng remarketing nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n<h3>\u0110\u01b0a ra nh\u1eefng \u01b0u \u0111\u00e3i<\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00f3 \u0111\u00e3 gh\u00e9 th\u0103m c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n v\u00e0 xem m\u1ed9t v\u00e0i s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd quan t\u00e2m. Nh\u01b0ng v\u00ec b\u1ea5t k\u1ef3 l\u00fd do n\u00e0o \u0111\u00f3 nh\u01b0 h\u1ecd b\u1ecb ph\u00e2n t\u00e2m, m\u1ee9c gi\u00e1 cao, so s\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m,&#8230; m\u00e0 h\u1ecd \u0111\u00e3 r\u1eddi kh\u1ecfi k\u00eanh c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 remarketing b\u1eb1ng c\u00e1c \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y suy ngh\u0129 xem, b\u1ea1n s\u1ebd cung c\u1ea5p cho h\u1ecd nh\u1eefng \u01b0u \u0111\u00e3i g\u00ec? Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch gi\u1ea3m gi\u00e1 v\u00e0 c\u00e1c ph\u1ea7n th\u01b0\u1edfng. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra cho h\u1ecd nh\u1eefng h\u00ecnh th\u1ee9c khuy\u1ebfn kh\u00edch mua n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd s\u1ebd tham gia v\u00e0 ti\u1ebfp t\u1ee5c mua. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 cho nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 mua tr\u01b0\u1edbc \u0111\u00e2y ho\u1eb7c nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 th\u00eam v\u00e0o danh s\u00e1ch mong mu\u1ed1n, gi\u1ecf h\u00e0ng s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a m\u00ecnh v\u1edbi h\u1ecd ho\u1eb7c g\u1eedi l\u1eddi nh\u1eafc, th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m h\u1ecd th\u01b0\u1eddng xuy\u00ean mua. N\u1ebfu c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn \u0111\u00e3 h\u1ebft h\u00e0ng trong th\u1eddi gian tr\u01b0\u1edbc \u0111\u00f3, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng remarketing \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn h\u1ecd b\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing cho h\u1ecd bi\u1ebft m\u1eb7t h\u00e0ng \u0111\u00f3 \u0111\u00e3 c\u00f3 h\u00e0ng tr\u1edf l\u1ea1i nh\u01b0 qu\u1ea3ng c\u00e1o, g\u1eedi email,&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/huong-dan-cach-phat-trien-chien-luoc-xuc-tien-ban-hang-cho-doanh-nghiep-co-nguon-luc-han-che\/\"><span style=\"font-weight: 400;\">H\u01b0\u1edbng d\u1eabn c\u00e1ch ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf | DTM Consulting<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/i.pinimg.com\/564x\/68\/08\/b0\/6808b0320a8e1baa1304cd94a84dbd35.jpg\" width=\"406\" height=\"228\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 406px; --smush-placeholder-aspect-ratio: 406\/228;\" \/><\/p>\n<h3>X\u1eed l\u00fd t\u00ecnh tr\u1ea1ng b\u1ecf gi\u1ecf h\u00e0ng<\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (ecommerce) tr\u01b0\u1edbc khi ho\u00e0n th\u00e0nh b\u1ea5t k\u1ef3 giao d\u1ecbch n\u00e0o. Theo m\u1ed9t kh\u1ea3o s\u00e1t, t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng trung b\u00ecnh l\u00e0 d\u01b0\u1edbi 70%. Do \u0111\u00f3, ngay khi h\u1ecd r\u1eddi \u0111i, h\u00e3y ti\u1ebfp t\u1ee5c nh\u1eafc nh\u1edf nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quay l\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c qu\u00e1 tr\u00ecnh mua h\u00e0ng b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o, x\u00fac ti\u1ebfn b\u00e1n,&#8230;\u00a0<\/span><\/p>\n<h3>Thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c remarketing nh\u01b0ng h\u00e3y thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n sau m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. V\u00ed d\u1ee5 b\u1ea1n \u0111ang ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch remarketing trong 30 ng\u00e0y b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 25% cho ng\u01b0\u1eddi mua l\u1ea7n \u0111\u1ea7u. Nh\u01b0ng sau 10 ng\u00e0y, b\u1ea1n nh\u1eadn th\u1ea5y CTR gi\u1ea3m. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 v\u00ec nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 c\u00f3 th\u1ec3 s\u1ebd m\u1ec7t m\u1ecfi v\u1edbi c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n v\u1edbi h\u1ecd. Do \u0111\u00f3, h\u00e3y thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p, c\u00e1ch thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o, thay \u0111\u1ed5i CTA (call to action)&#8230; \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<h2><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Remarketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3. <\/span><a href=\"https:\/\/www.criteo.com\/blog\/power-of-retargeting-computing-high-tech\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u t\u1eeb Criteo<\/span><\/a><span style=\"font-weight: 400;\"> cho th\u1ea5y nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c remarketing c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n 43% so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. Nh\u01b0ng t\u1ea5t nhi\u00ean l\u00e0 c\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p b\u1ea1n c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi DTM Consulting \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u00fap \u0111\u1ee1 v\u00e0 t\u01b0 v\u1ea5n b\u1edfi c\u00e1c chuy\u00ean gia c\u00f3 kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c kinh doanh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng h\u01a1n, nhi\u1ec1u l\u1ef1a ch\u1ecdn mua h\u00e0ng h\u01a1n v\u00e0 gi\u00e1 c\u1ea3 t\u1ed1t h\u01a1n. Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111\u01b0\u1ee3c [&hellip;]<\/p>","protected":false},"author":17,"featured_media":16947,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644],"class_list":["post-16946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16946"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16946\/revisions"}],"predecessor-version":[{"id":17129,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16946\/revisions\/17129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16947"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}