{"id":16940,"date":"2024-01-19T10:06:29","date_gmt":"2024-01-19T03:06:29","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16940"},"modified":"2024-01-20T10:37:12","modified_gmt":"2024-01-20T03:37:12","slug":"7-chien-luoc-xay-dung-long-trung-thanh-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/7-chien-luoc-xay-dung-long-trung-thanh-khach-hang\/","title":{"rendered":"7 Strategies for Building Customer Loyalty"},"content":{"rendered":"

Kh\u00e1ch h\u00e0ng l\u00e0 l\u00fd do c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y s\u1ebd kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng nhi\u1ec1u h\u01a1n m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua l\u1eb7p l\u1ea1i v\u00e0 k\u00edch th\u00edch doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng. Do \u0111\u00f3, vi\u1ec7c t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng l\u00e0 c\u1ea7n thi\u1ebft v\u1edbi m\u1ed7i doanh nghi\u1ec7p.<\/span><\/p>\n

X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng (customer loyalty) \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p th\u00ec m\u1edbi c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/b><\/h2>\n

Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft (customer loyalty program) l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 khuy\u1ebfn kh\u00edch v\u00e0 khen th\u01b0\u1edfng nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Theo <\/span>nghi\u00ean c\u1ee9u c\u1ee7a Yotpo<\/span><\/a>, 68% kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd tham gia ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/span> M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a Starbucks. Khi kh\u00e1ch h\u00e0ng tham gia ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, h\u1ecd s\u1ebd c\u00f3 \u0111i\u1ec3m (score) m\u1ed7i khi mua s\u1ea3n ph\u1ea9m trong th\u1ef1c \u0111\u01a1n c\u1ee7a Starbucks, Khi \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c mua h\u00e0ng mi\u1ec5n ph\u00ed. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n v\u00e0 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a Starbucks mua nhi\u1ec1u h\u01a1n v\u00ec h\u1ecd h\u01b0\u1edbng t\u1edbi ph\u1ea7n th\u01b0\u1edfng sau mua c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

C\u00f3 nhi\u1ec1u lo\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft kh\u00e1c nhau, v\u00ed d\u1ee5 nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng qu\u00e0, th\u1ebb th\u00e0nh vi\u00ean, h\u1ec7 th\u1ed1ng t\u00edch \u0111i\u1ec3m,… C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u0111\u1ec1u nh\u1eb1m khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.\u00a0<\/span><\/p>\n

M\u1eb7c d\u00f9 trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 tham gia ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Doanh nghi\u1ec7p n\u00ean linh ho\u1ea1t \u0111\u1ec3 cung c\u1ea5p m\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c nh\u1eb1m khuy\u1ebfn kh\u00edch nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 ti\u1ebfp t\u1ee5c quay l\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u00e1nh gi\u00e1 cao c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

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C\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing (Personalized marketing)<\/b><\/h2>\n

C\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing (Personalized marketing) t\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng t\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c th\u00f4ng tin chi ti\u1ebft kh\u00e1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh\/ho\u1ea1t \u0111\u1ed9ng marketing nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 c\u00f3 \u00fd ngh\u0129a h\u01a1n \u0111\u1ed1i v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

B\u1eb1ng c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch ri\u00eang c\u1ee7a t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Khi b\u1ea1n nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng l\u1eb7p l\u1ea1i h\u01a1n.\u00a0<\/span><\/p>\n

>> Xem th\u00eam: <\/span>C\u00e1ch ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a trong Digital Marketing | DTM Consulting<\/span><\/a><\/b><\/p>\n

Ch\u0103m s\u00f3c tr\u1ea3i nghi\u1ec7m mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng (customer experience)<\/b><\/h2>\n

Ngo\u00e0i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p, kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd trong su\u1ed1t <\/span>h\u00e0nh tr\u00ecnh mua h\u00e0ng (customer journey)<\/span><\/a> v\u00e0 qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd. Tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng (customer experience) c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb gia t\u0103ng v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c c\u0169ng \u0111ang t\u1eadp trung v\u00e0o c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (p<\/span>ersonalized customer experience)<\/p>\n

Vi\u1ec7c \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u00e0 doanh nghi\u1ec7p n\u00ean l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng. Theo <\/span>McKinsey<\/span><\/a>, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t s\u1ebd l\u00e0m t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean 800% v\u00e0 gi\u1ea3m 60% t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf.\u00a0<\/span><\/p>\n

>> Xem th\u00eam: <\/span>C\u00e1ch t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng cho m\u1ecdi doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam | DTM Consulting<\/span><\/a><\/b><\/p>\n

Ph\u00e1t tri\u1ec3n gi\u00e1 tr\u1ecb v\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p<\/b><\/h2>\n

Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang l\u00e0m nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t? <\/span>USP (Unique selling point) c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 g\u00ec<\/span><\/a>? \u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n? C\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 tr\u00ean s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec b\u1ea1n l\u00e0m t\u1ed1t nh\u1ea5t v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, h\u00e3y th\u1ec3 hi\u1ec7n cho kh\u00e1ch h\u00e0ng bi\u1ebft kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 thu h\u00fat h\u1ecd. S\u1ea3n ph\u1ea9m kh\u00f4ng nh\u1ea5t thi\u1ebft c\u1ea7n nh\u1eefng thay \u0111\u1ed5i m\u1ea1nh m\u1ebd, nh\u01b0ng ch\u00fang c\u1ea7n \u0111\u1ee7 \u0111\u1ec3 cho th\u1ea5y doanh nghi\u1ec7p \u0111ang theo k\u1ecbp v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc s\u1ef1 l\u1ef1a ch\u1ecdn mua h\u00e0ng c\u1ee7a m\u00ecnh v\u1edbi doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

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Th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng doanh nghi\u1ec7p<\/b><\/h2>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. H\u00e3y t\u00ecm hi\u1ec3u t\u00ean c\u1ee7a h\u1ecd, c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd v\u00e0 th\u00f3i quen mua h\u00e0ng c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o. D\u1ef1a tr\u00ean th\u00f4ng tin n\u00e0y, h\u00e3y t\u1ea1o quy tr\u00ecnh b\u00e1n h\u00e0ng gi\u1ed1ng v\u1edbi tr\u1ea3i nghi\u1ec7m mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng (customer journey) tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: v\u00e0o ng\u00e0y sinh nh\u1eadt c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho h\u1ecd tin nh\u1eafn sinh nh\u1eadt \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a k\u00e8m theo \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t. Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho th\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u01b0 ph\u1ea7n m\u1ec1m CRM, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd email,…\u00a0<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, b\u1ea1n c\u0169ng n\u00ean chia s\u1ebb th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p v\u00e0 \u0111\u1eebng ng\u1ea1i th\u1eeba nh\u1eadn nh\u1eefng sai s\u00f3t ch\u01b0a \u0111\u01b0\u1ee3c kh\u1eafc ph\u1ee5c. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n

X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u (brand community)<\/b><\/h2>\n

Ng\u00e0y nay, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng tin v\u00e0o qu\u1ea3ng c\u00e1o. Nh\u01b0ng h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd tin t\u01b0\u1edfng nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng nh\u1eefng kh\u00e1ch y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1ebd thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, TikTok,… \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 th\u1ea3o lu\u1eadn, chia s\u1ebb gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n

>> Xem th\u00eam: <\/span>Chi\u1ebfn thu\u1eadt x\u00e2y d\u1ef1ng v\u00e0 th\u00fac \u0111\u1ea9y Viral Marketing | DTM Consulting<\/span><\/a><\/p>\n

\"Kh\u00e1ch
\n<\/b><\/p>\n

Khuy\u1ebfn<\/b> kh\u00edch<\/strong> ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

Nh\u1eb1m cho kh\u00e1ch h\u00e0ng th\u1ea5y b\u1ea1n \u0111\u00e1nh gi\u00e1 cao h\u1ecd nh\u01b0 th\u1ebf n\u00e0o v\u00e0 b\u1ea1n s\u1eb5n s\u00e0ng kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o, h\u00e3y k\u00edch th\u00edch c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd (customer’s feedback). Khi kh\u00e1ch h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0a ra ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng.\u00a0<\/span><\/p>\n

V\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c cung c\u1ea5p nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i. B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1 qua email v\u00e0 h\u00e3y c\u1edfi m\u1edf v\u1edbi nh\u1eefng ph\u1ea3n h\u1ed3i b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3n h\u1ed3i nh\u1eefng doanh nghi\u1ec7p coi tr\u1ecdng \u00fd ki\u1ebfn v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

Nh\u00ecn chung, \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng, tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i trung th\u00e0nh v\u1edbi h\u1ecd, th\u1ef1c s\u1ef1 tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p nh\u1eb1m \u0111\u00e1p \u1ee9ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u00e1c tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t h\u01a1n.\u00a0<\/span><\/p>\n

K\u1ebft lu\u1eadn<\/b><\/h2>\n

DTM Consulting<\/span><\/a> hi\u1ec3u r\u1eb1ng t\u01b0\u01a1ng t\u00e1c, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1n k\u00e9m g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng. C\u00e1c doanh nghi\u1ec7p c\u00f3 t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh tr\u00ean m\u1ee9c trung b\u00ecnh t\u1ea1o ra m\u1ee9c t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m cao h\u01a1n <\/span>2,5<\/span><\/a> l\u1ea7n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. H\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng nhi\u1ec1u h\u01a1n m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. Do \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn c\u1ea3 trong ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n.\u00a0<\/span><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n ho\u1eb7c mu\u1ed1n h\u1ed7 tr\u1ee3 trong vi\u1ec7c t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng, h\u00e3y <\/span>CONTACT<\/span><\/a> v\u1edbi DTM Consulting \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a ch\u00fang t\u00f4i.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Kh\u00e1ch h\u00e0ng l\u00e0 l\u00fd do c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y s\u1ebd kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng nhi\u1ec1u h\u01a1n m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua l\u1eb7p l\u1ea1i v\u00e0 k\u00edch th\u00edch doanh nghi\u1ec7p t\u0103ng […]<\/p>","protected":false},"author":17,"featured_media":16941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644],"class_list":["post-16940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16940"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16940\/revisions"}],"predecessor-version":[{"id":16944,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16940\/revisions\/16944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16941"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}