{"id":16851,"date":"2023-12-27T16:49:24","date_gmt":"2023-12-27T09:49:24","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16851"},"modified":"2023-12-27T16:49:24","modified_gmt":"2023-12-27T09:49:24","slug":"nghien-cuu-thu-cap","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thu-cap\/","title":{"rendered":"D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p (secondary research) cho doanh nghi\u1ec7p Vi\u1ec7t"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u1ea1n \u0111ang t\u00ecm c\u00e1ch \u0111\u1ec3 hi\u1ec3u v\u1ec1 nhu c\u1ea7u, xu h\u01b0\u1edbng h\u00e0nh vi kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf m\u1edf c\u1eeda v\u00e0 s\u1ef1 c\u00e0ng c\u1ea1nh tranh ng\u00e0y c\u00e0ng cao h\u01a1n? Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c kinh doanh c\u1ee7a m\u00ecnh, mu\u1ed1n c\u1eadp nh\u1eadt nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng nhu c\u1ea7u, h\u00e0nh vi, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh? L\u00fac n\u00e0y, nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p (secondary research) c\u00f3 th\u1ec3 r\u1ea5t c\u1ea7n thi\u1ebft cho vi\u1ec7c t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 t\u1ed1n \u00edt chi ph\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady doanh nghi\u1ec7p l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p? C\u00f4ng ty n\u00ean t\u1ef1 tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p hay thu\u00ea ngo\u00e0i? Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p n\u00ean \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh khi n\u00e0o? C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd \u0111\u01b0\u1ee3c DTM Consulting gi\u1ea3i \u0111\u00e1p trong b\u00e0i vi\u1ebft n\u00e0y.\u00a0<\/span><\/p>\n<h2><b>Khi n\u00e0o doanh nghi\u1ec7p n\u00ean ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p (secondary research)?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p (secondary research) c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u t\u1ea1i b\u00e0n (desk research), l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n\/t\u1ed5 ch\u1ee9c kh\u00e1c thu th\u1eadp v\u00e0 c\u00f4ng b\u1ed1, bao g\u1ed3m c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh, \u1ea5n ph\u1ea9m kinh doanh c\u1ee7a ch\u00ednh ph\u1ee7, nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt,&#8230; \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh. Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh khi:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Doanh nghi\u1ec7p mu\u1ed1n th\u0103m d\u00f2 th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i.<\/b><span style=\"font-weight: 400;\"> Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p s\u1ebd cung c\u1ea5p c\u00e1c th\u00f4ng tin m\u00e0 doanh nghi\u1ec7p c\u1ea7n v\u1ec1 b\u1ed1i c\u1ea3nh chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1ed5ng quan v\u1ec1 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-xac-dinh-doi-tuong-muc-tieu-de-marketing-tot-hon\/\"><span style=\"font-weight: 400;\">\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (target audience)<\/span><\/a><span style=\"font-weight: 400;\">, nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m, s\u1ef1 c\u1ea1nh tranh,&#8230; v\u00e0 th\u0103m d\u00f2 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 v\u1ea5n \u0111\u1ec1 kinh doanh c\u1ee7a m\u00ecnh.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p (primary research)<\/b><span style=\"font-weight: 400;\">: Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p c\u00f3 th\u1ec3 t\u1ea1o c\u01a1 s\u1edf cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p. B\u1eb1ng c\u00e1ch thu th\u1eadp th\u00f4ng tin m\u00e0 c\u00e1c c\u00e1 nh\u00e2n\/t\u1ed5 ch\u1ee9c kh\u00e1c \u0111\u00e3 thu th\u1eadp v\u00e0 c\u00f4ng b\u1ed1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh \u1edf g\u00f3c nh\u00ecn r\u1ed9ng h\u01a1n. C\u00e1c th\u00f4ng tin \u0111\u00f3 l\u00e0m ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 c\u00e1c marketer\/nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 h\u01a1n \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15023 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research.webp\" alt=\"\" width=\"426\" height=\"320\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research.webp 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research-300x225.webp 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research-768x576.webp 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research-195x146.webp 195w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research-50x38.webp 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/research-100x75.webp 100w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/p>\n<h2><b>C\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p doanh nghi\u1ec7p<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p, c\u00e1c marketer c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p theo c\u00e1c b\u01b0\u1edbc sau:\u00a0<\/span><\/p>\n<h3>X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u\u00a0 v\u00e0 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p<\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 nghi\u00ean c\u1ee9u n\u00e0o, nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c marketer c\u1ea7n l\u00e0m r\u00f5 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p. T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p? Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p nh\u01b0 th\u1ebf n\u00e0o cho n\u1ed7 l\u1ef1c kinh doanh v\u00e0 marketing c\u1ee7a doanh nghi\u1ec7p?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec. V\u00ed d\u1ee5 m\u1ed9t c\u1eeda h\u00e0ng ho\u1eb7c nh\u00e0 h\u00e0ng \u0111ang xem x\u00e9t m\u1edf th\u00eam chi nh\u00e1nh \u1edf m\u1ed9t th\u00e0nh ph\u1ed1 kh\u00e1c. H\u1ecd c\u00f3 th\u1ec3 s\u1ebd nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, c\u00e1c th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ea1i th\u00e0nh ph\u1ed1 \u0111\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem li\u1ec7u c\u00f3 \u0111\u1ee7 nhu c\u1ea7u cho ho\u1ea1t \u0111\u1ed9ng kinh doanh nh\u01b0 v\u1eady \u1edf \u0111\u1ecba \u0111i\u1ec3m \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t hay kh\u00f4ng.\u00a0<\/span><\/p>\n<h3>Ch\u1ecdn ngu\u1ed3n thu th\u1eadp d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p<\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p, nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0 c\u00e1c marketer c\u1ea7n ch\u1ecdn ngu\u1ed3n d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p. <\/span><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 bao g\u1ed3m c\u01a1 s\u1edf d\u1eef li\u1ec7u, b\u00e1o c\u00e1o ho\u1ea1t \u0111\u1ed9ng kinh doanh, b\u00e1o c\u00e1o t\u00e0i ch\u00ednh,&#8230; c\u1ee7a doanh nghi\u1ec7p v\u00e0 ngu\u1ed3n b\u00ean ngo\u00e0i \u0111\u1ec3 t\u00ecm ki\u1ebfm d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh. M\u1ed9t s\u1ed1 ngu\u1ed3n d\u1eef li\u1ec7u b\u00ean ngo\u00e0i m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ebfn nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ngu\u1ed3n c\u00f4ng c\u1ed9ng<\/b><span style=\"font-weight: 400;\">: \u0110\u00e2y l\u00e0 nh\u1eefng t\u00e0i nguy\u00ean c\u00f3 s\u1eb5n mi\u1ec5n ph\u00ed nh\u01b0 c\u00e1c \u1ea5n ph\u1ea9m c\u1ee7a ch\u00ednh ph\u1ee7, trang web, th\u01b0 vi\u1ec7n c\u00f4ng c\u1ed9ng v\u00e0 v\u0103n ph\u00f2ng th\u1ed1ng k\u00ea. V\u00ed d\u1ee5 bao g\u1ed3m C\u1ee5c D\u00e2n s\u1ed1, C\u1ee5c S\u1edf h\u1eefu tr\u00ed tu\u1ec7,&#8230;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ngu\u1ed3n th\u01b0\u01a1ng m\u1ea1i<\/b><span style=\"font-weight: 400;\">: \u0110\u00e2y l\u00e0 nh\u1eefng ngu\u1ed3n th\u00f4ng tin c\u00f3 th\u1ec3 ph\u1ea3i tr\u1ea3 ph\u00ed, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh, d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c \u1ea5n ph\u1ea9m \u0111\u0103ng k\u00fd \u0111\u1eb7t mua c\u1ee7a c\u00e1c c\u00f4ng ty nh\u01b0 Statista, Gartner, Deloitte,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u00e1c hi\u1ec7p h\u1ed9i v\u00e0 t\u1ed5 ch\u1ee9c th\u01b0\u01a1ng m\u1ea1i<\/b><span style=\"font-weight: 400;\">: C\u00e1c hi\u1ec7p h\u1ed9i v\u00e0 t\u1ed5 ch\u1ee9c theo ng\u00e0nh c\u1ee5 th\u1ec3 th\u01b0\u1eddng xu\u1ea5t b\u1ea3n c\u00e1c d\u1eef li\u1ec7u, b\u00e1o c\u00e1o v\u00e0 b\u1ea3n tin li\u00ean quan c\u00f3 th\u1ec3 h\u1eefu \u00edch cho ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p. V\u00ed d\u1ee5 nh\u01b0 Hi\u1ec7p h\u1ed9i Ng\u00e2n h\u00e0ng Vi\u1ec7t Nam, Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam,&#8230;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u00e1c t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c<\/b><span style=\"font-weight: 400;\">: C\u00e1c t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt, lu\u1eadn v\u0103n v\u00e0 lu\u1eadn \u00e1n c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 Google Scholar, Th\u01b0 vi\u1ec7n Qu\u1ed1c gia Vi\u1ec7t Nam,&#8230;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tin t\u1ee9c v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/b><span style=\"font-weight: 400;\">: B\u00e1o, trang web tin t\u1ee9c v\u00e0 t\u1ea1p ch\u00ed cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n, xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ch\u00fang. V\u00ed d\u1ee5 nh\u01b0 b\u00e1o VNExpress, Hanoimoi,&#8230;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/b><span style=\"font-weight: 400;\">: C\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, LinkedIn ho\u1eb7c Instagram c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh vi, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c xu h\u01b0\u1edbng marketing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng ngu\u1ed3n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ee9 c\u1ea5p n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 ph\u00e2n t\u00edch c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh v\u00e0 nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt ho\u1eb7c theo d\u00f5i vi\u1ec7c \u0111\u01b0a tin tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-5882 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS.jpg\" alt=\"\" width=\"454\" height=\"242\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS.jpg 900w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-300x160.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-768x410.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-600x320.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-260x139.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-50x27.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-141x75.jpg 141w\" data-sizes=\"(max-width: 454px) 100vw, 454px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 454px; --smush-placeholder-aspect-ratio: 454\/242;\" \/><\/p>\n<h3>Thu th\u1eadp d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p<\/h3>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 l\u1ef1a ch\u1ecdn v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a c\u00f4ng ty. B\u1ea1n c\u1ea7n ki\u1ec3m tra d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 \u0111\u00e1ng tin c\u1eady kh\u00f4ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 trang web v\u00e0 b\u00e0i b\u00e1o c\u00f3 th\u1ec3 s\u1ebd thi\u00ean v\u1ecb ho\u1eb7c \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch gi\u1ea3 m\u1ea1o. Do \u0111\u00f3 h\u00e3y ki\u1ec3m tra c\u1ea9n th\u1eadn c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u khi ti\u1ebfn h\u00e0nh thu th\u1eadp d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/thu-thap-du-lieu-trong-marketing-khai-niem-phuong-phap-ky-thuat\/\"><span style=\"font-weight: 400;\">Thu th\u1eadp d\u1eef li\u1ec7u trong Marketing| Kh\u00e1i ni\u1ec7m, ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt | DTM Consulting<\/span><\/a><\/p>\n<h3>T\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p thu \u0111\u01b0\u1ee3c<\/h3>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp n\u00ean \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p, ph\u00e2n nh\u00f3m theo c\u00f9ng nh\u00f3m n\u1ed9i dung ho\u1eb7c \u0111\u1ecbnh d\u1ea1ng \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p v\u00e0 lo\u1ea1i b\u1ecf n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 nh\u00f3m c\u00e1c d\u1eef li\u1ec7u c\u00f3 c\u00f9ng nh\u00f3m n\u1ed9i dung. V\u00ed d\u1ee5 nh\u01b0, n\u1ed9i dung t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng s\u1ebd bao g\u1ed3m d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, th\u1ecb ph\u1ea7n, c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng,&#8230;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u theo c\u00f9ng \u0111\u1ecbnh d\u1ea1ng \u0111\u1ecbnh t\u00ednh ho\u1eb7c \u0111\u1ecbnh l\u01b0\u1ee3ng. D\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh mang t\u00ednh m\u00f4 t\u1ea3 v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi &#8220;t\u1ea1i sao&#8221; ho\u1eb7c &#8220;nh\u01b0 th\u1ebf n\u00e0o&#8221;, trong khi d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng li\u00ean quan \u0111\u1ebfn c\u00e1c con s\u1ed1. D\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ho\u1eb7c b\u00e1o c\u00e1o b\u00e1n h\u00e0ng. C\u1ea3 hai lo\u1ea1i d\u1eef li\u1ec7u \u0111\u1ec1u c\u1ea7n thi\u1ebft cho nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p v\u00e0 gi\u00fap c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u, marketer ph\u00e2n t\u00edch c\u00e1c g\u00f3c \u0111\u1ed9 kh\u00e1c nhau c\u1ee7a v\u1ea5n \u0111\u1ec1 kinh doanh.<\/span><\/p>\n<h3>Data Analysis<\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, d\u1eef li\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u. N\u1ebfu nhu c\u1ea7u nghi\u00ean c\u1ee9u kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u1ea7n t\u00ecm ki\u1ebfm th\u00eam d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p ho\u1eb7c thu th\u1eadp d\u1eef li\u1ec7u s\u01a1 c\u1ea5p. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p \u0111\u1ec3 c\u00f3 th\u00eam m\u1ed9t g\u00f3c nh\u00ecn m\u1edbi v\u00e0 gi\u00fap m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 kinh doanh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-du-lieu-trong-kinh-doanh-va-marketing\/\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong kinh doanh v\u00e0 marketing | DTM Consulting<\/span><\/a><\/p>\n<h3>\u0110\u01b0a ra k\u1ebft lu\u1eadn v\u00e0 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u<\/h3>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c t\u1ea1o ra s\u1ebd ph\u00e1c th\u1ea3o c\u00e1c k\u1ebft qu\u1ea3, k\u1ebft lu\u1eadn, \u00fd ngh\u0129a v\u00e0 khuy\u1ebfn ngh\u1ecb sau khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1eeb d\u1eef li\u1ec7u \u0111\u00f3.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-cho-viec-tien-hanh-mot-nghien-cuu-thi-truong\/\"><span style=\"font-weight: 400;\">6 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng | DTM Consulting<\/span><\/a><b><\/b><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/img.freepik.com\/premium-vector\/tiny-cartoon-teacher-teaching-different-disciplines-school-huge-books-globe-student-studying-culture-geography-language-chemistry-flat-vector-illustration-education-concept-banner_74855-23198.jpg\" alt=\"Vector tiny cartoon teacher teaching different disciplines at school. huge books and globe, student studying culture, geography, language, chemistry flat vector illustration. education concept for banner\" width=\"501\" height=\"296\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 501px; --smush-placeholder-aspect-ratio: 501\/296;\" \/><\/p>\n<h2><b>D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p c\u1ee7a DTM Consulting<\/b><\/h2>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/\"><span style=\"font-weight: 400;\">DTM Consulting<\/span><\/a><span style=\"font-weight: 400;\"> ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady khi <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\">. Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p c\u00f3 th\u1ec3 cung c\u1ea5p \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u h\u1eefu \u00edch, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u00e1nh gi\u00e1 c\u1ea9n th\u1eadn li\u1ec7u n\u00f3 c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n hay kh\u00f4ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u00fang t\u00f4i cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ee9 c\u1ea5p \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 tr\u00ecnh \u0111\u1ed9 v\u00e0 chuy\u00ean m\u00f4n s\u00e2u. C\u00e1c d\u1ecbch v\u1ee5 bao g\u1ed3m:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u ng\u00e0nh<\/b><span style=\"font-weight: 400;\">: D\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 ng\u00e0nh\/l\u0129nh v\u1ef1c kinh doanh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Th\u00f4ng qua ph\u00e2n t\u00edch ng\u00e0nh v\u00e0 th\u1ecb tr\u01b0\u1eddng, ch\u00fang t\u00f4i cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng quan chi ti\u1ebft v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u00e1c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-nghien-cuu-doi-thu-canh-tranh\/\"><span style=\"font-weight: 400;\">\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-co-hoi-thi-truong-cho-san-pham-moi\/\"><span style=\"font-weight: 400;\">c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\">, xu h\u01b0\u1edbng v\u0103n h\u00f3a, xu h\u01b0\u1edbng nh\u00e2n kh\u1ea9u h\u1ecdc,&#8230;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u \u0111\u00e1nh gi\u00e1 v\u00e0 th\u0103m d\u00f2 th\u1ecb tr\u01b0\u1eddng<\/b><span style=\"font-weight: 400;\">: DTM Consulting cung c\u1ea5p c\u00e1c ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ea1nh tranh, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng k\u00eanh th\u00f4ng qua \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 marketing b\u1eb1ng c\u00e1ch hi\u1ec3u quy m\u00f4 v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u0169ng nh\u01b0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i, r\u1ee7i ro ti\u1ec1m \u1ea9n v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. Tr\u00ean th\u1ef1c t\u1ebf, ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u0103m d\u00f2 th\u1ecb tr\u01b0\u1eddng n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p m\u1edf r\u1ed9ng ph\u1ea1m vi kinh doanh t\u1ea1i m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi ho\u1eb7c c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i mu\u1ed1n th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>T\u01b0 v\u1ea5n v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 s\u1eb5n trong doanh nghi\u1ec7p<\/strong>: d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb th\u00f4ng tin, l\u1ecbch s\u1eed mua h\u00e0ng, h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">DTM Consulting c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p trong nhi\u1ec1u l\u0129nh v\u1ef1c\/ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp, ph\u00e2n t\u00edch \u0111a d\u1ea1ng, ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p DTM Consulting \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m h\u1ed7 tr\u1ee3 b\u1ea1n trong vi\u1ec7c t\u1ed5 ch\u1ee9c, t\u1eadp h\u1ee3p, s\u1eafp x\u1ebfp v\u00e0 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 c\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh tr\u01b0\u1edbc \u0111\u00f3 tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau. Ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t ngu\u1ed3n th\u00f4ng tin \u0111a d\u1ea1ng t\u1eeb c\u00e1c b\u00e1o c\u00e1o quan tr\u1ecdng c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c ch\u00ednh ph\u1ee7, c\u00e1c hi\u1ec7p h\u1ed9i uy t\u00edn v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u ng\u00e0nh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u h\u00e0ng \u0111\u1ea7u. D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p c\u1ee7a ch\u00fang t\u00f4i \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf (SMEs), startup kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 l\u1edbn cho c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p v\u1edbi ng\u00e2n s\u00e1ch l\u1edbn. Trong d\u1ecbch v\u1ee5 n\u00e0y, ch\u00fang t\u00f4i t\u1ed5ng h\u1ee3p v\u00e0 t\u00f3m t\u1eaft th\u00f4ng tin c\u00f3 s\u1eb5n r\u1ed9ng r\u00e3i th\u00e0nh c\u00e1c b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u, xem x\u00e9t c\u1ea3 nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, m\u00f4 h\u00ecnh to\u00e1n h\u1ecdc,&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n mu\u1ed1n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p v\u1edbi ng\u00e2n s\u00e1ch th\u1ea5p, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi DTM Consulting \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111ang t\u00ecm c\u00e1ch \u0111\u1ec3 hi\u1ec3u v\u1ec1 nhu c\u1ea7u, xu h\u01b0\u1edbng h\u00e0nh vi kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf m\u1edf c\u1eeda v\u00e0 s\u1ef1 c\u00e0ng c\u1ea1nh tranh ng\u00e0y c\u00e0ng cao h\u01a1n? Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c kinh doanh c\u1ee7a m\u00ecnh, mu\u1ed1n c\u1eadp nh\u1eadt nh\u1eefng [&hellip;]<\/p>","protected":false},"author":17,"featured_media":16854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[651],"class_list":["post-16851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16851"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16851\/revisions"}],"predecessor-version":[{"id":16856,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16851\/revisions\/16856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16854"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}