{"id":16835,"date":"2023-12-27T17:43:44","date_gmt":"2023-12-27T10:43:44","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16835"},"modified":"2023-12-27T17:43:44","modified_gmt":"2023-12-27T10:43:44","slug":"marketing-b2b-khong-hieu-qua","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/marketing-b2b-khong-hieu-qua\/","title":{"rendered":"T\u1ea1i sao tri\u1ec3n khai marketing B2B kh\u00f4ng hi\u1ec7u qu\u1ea3 trong kinh doanh B2B?"},"content":{"rendered":"<p>B\u1ea1n \u0111ang kinh doanh B2B v\u00e0 \u0111ang \u0111\u1ecbnh h\u01b0\u1edbng mu\u1ed1n t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c k\u00eanh ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng digital marketing B2B. N\u1ebfu b\u1ea1n \u0111\u00e3 ti\u1ebfn h\u00e0nh b\u1ecf m\u1ed9t s\u1ed1 ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 th\u1eed nghi\u1ec7m hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng digital marketing nh\u01b0 Google, LinkedIn, v\u00e0 Facebook v\u00e0 c\u1ea3m th\u1ea5y kh\u00f4ng th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 c\u0169ng nh\u01b0 kh\u00f4ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 s\u1ebd thu v\u1ec1. V\u1eady th\u00ec b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 nh\u01b0 v\u1eady trong kinh doanh B2B v\u00e0 tri\u1ec3n khai marketing B2B.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a DTM Consulting, ch\u00fang t\u00f4i s\u1ebd ch\u1ec9 cho b\u1ea1n th\u1ea5y nguy\u00ean nh\u00e2n khi\u1ebfn cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfn d\u1ecbch digital marketing B2B c\u1ee7a b\u1ea1n kh\u00f4ng hi\u1ec7u qu\u1ea3 nh\u01b0 k\u1ef3 v\u1ecdng, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p kinh doanh B2B m\u1edbi b\u1eaft \u0111\u1ea7u l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai digital marketing B2B.<\/p>\n<h2>Quan \u0111i\u1ec3m sai l\u1ea7m v\u1ec1 marketing<\/h2>\n<p>Kh\u00f4ng \u00edt nh\u1eefng c\u00e1 nh\u00e2n &#8211; ng\u01b0\u1eddi l\u00e0m kinh doanh, ch\u1ee7 doanh nghi\u1ec7p Vi\u1ec7t Nam hi\u1ec7n \u0111ang \u0111\u00e1nh \u0111\u1ed3ng marketing v\u1edbi b\u00e1n h\u00e0ng, qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u1ea1i l\u00e0 m\u1ed9t quan ni\u1ec7m sai l\u1ea7m ph\u1ed5 bi\u1ebfn. Marketing nhi\u1ec1u khi \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh chi\u1ebfn thu\u1eadt ng\u1eafn h\u1ea1n v\u00e0 l\u1ebb t\u1ebb.<\/p>\n<p>Quan \u0111i\u1ec3m thi\u1ec3n c\u1eadn n\u00e0y coi marketing ch\u1ec9 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn thu\u1eadt ch\u1ec9 gi\u1edbi h\u1ea1n trong vi\u1ec7c t\u1ea1o ra nh\u1eadn th\u1ee9c, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c b\u00e1n h\u00e0ng \u0111\u00e3 ng\u0103n c\u1ea3n c\u00e1c c\u00f4ng ty khai th\u00e1c to\u00e0n b\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a marketing \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh to\u00e0n di\u1ec7n. Ch\u00ednh v\u00ec quan \u0111i\u1ec3m sai l\u1ec7ch n\u00e0y v\u1ec1 marketing \u0111\u00e3 khi\u1ebfn cho nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng th\u1ef1c thi c\u00e1c chi\u1ebfn thu\u1eadt marketing m\u00e0 kh\u00f4ng hi\u1ec3u v\u00e0 kh\u00f4ng khai th\u00e1c h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a ch\u00fang.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u c\u00e1 nh\u00e2n c\u0169ng thi\u1ebfu l\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1ch b\u00e1n h\u00e0ng, qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p v\u1edbi nhau v\u00e0 c\u00e1ch ch\u00fang li\u00ean quan \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh chi\u1ebfn thu\u1eadt kh\u00e1c c\u1ee7a quy tr\u00ecnh marketing, bao g\u1ed3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 v\u00e0 ph\u00e2n ph\u1ed1i. Quan tr\u1ecdng h\u01a1n, quan \u0111i\u1ec3m marketing nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn thu\u1eadt kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ri\u00eang l\u1ebb, c\u00e1ch c\u00f4ng ty t\u1ea1o ra c\u00e1c d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y t\u1ea1o ra gi\u00e1 tr\u1ecb cho nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y v\u00e0 c\u00f4ng ty.<\/p>\n<p>Marketing n\u00f3i chung v\u00e0 marketing B2B n\u00f3i ri\u00eang kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn thu\u1eadt t\u00e1c nghi\u1ec7p. Ngo\u00e0i c\u00e1c ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn thu\u1eadt chuy\u00ean bi\u1ec7t bao g\u1ed3m b\u00e1n h\u00e0ng, qu\u1ea3ng c\u00e1o v\u00e0 x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, marketing c\u00f2n li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, t\u1ea1o n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 chi\u1ebfn thu\u1eadt. L\u00e0 m\u1ed9t nguy\u00ean t\u1eafc chi\u1ebfn l\u01b0\u1ee3c, marketing tr\u01b0\u1edbc h\u1ebft l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb; c\u00e1c chi\u1ebfn thu\u1eadt marketing kh\u00e1c nhau\u2014 ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e1n h\u00e0ng, qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u1ea1i\u2014l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty.<\/p>\n<p>Marketing l\u00e0 m\u1ed9t b\u1ed9 m\u00f4n kinh doanh v\u1ec1 th\u1ecb tr\u01b0\u1eddng; do \u0111\u00f3, tr\u1ecdng t\u00e2m c\u1ee7a n\u00f3 l\u00e0 trao \u0111\u1ed5i h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 v\u00e0 \u00fd t\u01b0\u1edfng &#8211; ho\u1ea1t \u0111\u1ed9ng x\u00e1c \u0111\u1ecbnh c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Trong b\u1ed1i c\u1ea3nh n\u00e0y, marketing nh\u1eb1m m\u1ee5c \u0111\u00edch ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd c\u00e1c trao \u0111\u1ed5i th\u00e0nh c\u00f4ng gi\u1eefa c\u00e1c \u0111\u01a1n v\u1ecb tham gia: c\u00f4ng ty, kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng t\u00e1c vi\u00ean c\u1ee7a c\u00f4ng ty. B\u1edfi v\u00ec ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a trao \u0111\u1ed5i marketing l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb.<\/p>\n<h2>H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng k\u1ef9 thu\u1eadt v\u00e0 c\u00f4ng c\u1ee5 marketing \u00edt t\u1ed1n k\u00e9m<\/h2>\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh ho\u1eb7c startup trong l\u0129nh v\u1ef1c B2B v\u00e0 \u0111ang h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p (business), th\u00ec b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt v\u00e0 chi\u1ebfn d\u1ecbch <a href=\"https:\/\/dtmconsulting.vn\/en\/marketing-b2b\/\">marketing B2B<\/a> mi\u1ec5n ph\u00ed ho\u1eb7c \u00edt\u00a0 t\u1ed1n k\u00e9m h\u01a1n thay v\u00ec nh\u1eefng chi\u1ebfn d\u1ecbch marketing t\u1ed1n k\u00e9m nh\u1eb1m gi\u1ea3m thi\u1ec3u r\u1ee7i ro.<\/p>\n<p>Ch\u00fang t\u00f4i kh\u00f4ng ph\u1ee7 nh\u1eadn hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i c\u1ee7a nh\u1eefng chi\u1ebfn d\u1ecbch digital marketing l\u1edbn. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n &#8220;\u0111\u00e1nh li\u1ec1u&#8221; d\u00e0nh h\u1ebft s\u1ed1 ti\u1ec1n b\u1ea1n c\u00f3 cho m\u1ed9t chi\u1ebfn d\u1ecbch marketing l\u1edbn nh\u01b0ng k\u1ebft qu\u1ea3 kh\u00f4ng \u0111em l\u1ea1i nh\u01b0 b\u1ea1n k\u1ef3 v\u1ecdng th\u00ec sao? C\u00f4ng ty b\u1ea1n l\u1ea5y ti\u1ec1n \u0111\u00e2u \u0111\u1ec3 xoay v\u00f2ng v\u1ed1n?<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6685 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money.jpg\" alt=\"\" width=\"700\" height=\"466\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money.jpg 700w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money-600x399.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money-113x75.jpg 113w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>S\u1ef1 nh\u1eadn di\u1ec7n v\u00e0 ghi nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\/doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 \u0111\u01b0\u1ee3c khi doanh nghi\u1ec7p &#8220;xu\u1ea5t hi\u1ec7n&#8221; \u0111\u1ee7 \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u1ee7 nhi\u1ec1u l\u1ea7n. V\u1eady doanh nghi\u1ec7p b\u1ea1n c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 th\u1ef1c thi c\u00e1c chi\u1ebfn d\u1ecbch marketing t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean?<\/p>\n<p>Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o l\u00fd do, m\u1ed9t l\u1ea7n n\u1eefa, ch\u00fang t\u00f4i kh\u00f4ng ph\u1ee7 nh\u1eadn ho\u00e0n to\u00e0n gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing l\u1edbn. Th\u1ef1c t\u1ebf, c\u00e1c chuy\u00ean gia t\u1ea1i DTM Consulting th\u01b0\u1eddng khuy\u1ebfn kh\u00edch c\u00e1c doanh nghi\u1ec7p n\u00ean ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m tr\u00ean quy m\u00f4 nh\u1ecf tr\u01b0\u1edbc v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng k\u00eanh\/c\u00f4ng c\u1ee5 marketing s\u1eb5n c\u00f3, \u00edt t\u1ed1n k\u00e9m v\u00e0 mi\u1ec5n ph\u00ed n\u1ebfu c\u00f3 trong vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p. V\u00ed d\u1ee5:<\/p>\n<ul>\n<li>Email marketing<\/li>\n<li>SEM (marketing qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)<\/li>\n<li>Social media marketing<\/li>\n<li>Webinar, Ebooks,&#8230;<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>T\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c ng\u00e2n s\u00e1ch b\u1ea1n c\u00f3, nh\u01b0ng ban \u0111\u1ea7u khi th\u1eed nghi\u1ec7m, ng\u00e2n s\u00e1ch kh\u00f4ng n\u00ean v\u01b0\u1ee3t qu\u00e1 20%-30% doanh thu b\u1ea1n d\u1ef1 ki\u1ebfn. Do \u0111\u00f3, ngay c\u1ea3 khi kh\u00f4ng th\u1ea5y ROI ngay l\u1eadp t\u1ee9c, \u0111\u00f3 v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ea7u t\u01b0 th\u1ea5p, \u00edt r\u1ee7i ro.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/tiep-can-khach-hang-b2b-truc-tuyen-cho-doanh-nghiep-smes-startups\/\"><strong>7 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng B2B tr\u1ef1c tuy\u1ebfn cho doanh nghi\u1ec7p SMEs\/startups<\/strong><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15549 size-medium lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep-300x156.jpg\" alt=\"7 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng B2B tr\u1ef1c tuy\u1ebfn cho doanh nghi\u1ec7p\" width=\"300\" height=\"156\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/156;\" \/><\/p>\n<h2>Nguy\u00ean nh\u00e2n c\u1ee7a khi\u1ebfn marketing B2B kh\u00f4ng hi\u1ec7u qu\u1ea3<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do khi\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch marketing quy m\u00f4 l\u1edbn kh\u00f4ng hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p B2B \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u:<\/p>\n<ul>\n<li>T\u1ed1n k\u00e9m: nh\u1eefng k\u00eanh n\u00e0y tr\u1edf n\u00ean r\u1ea5t t\u1ed1n k\u00e9m, c\u1ee5 th\u1ec3 l\u00e0 CAC cao (Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng). Nhi\u1ec1u doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00e1ch l\u1ea1c quan v\u00e0o vi\u1ec7c \u0111\u1ea7u t\u01b0 l\u1edbn ngay t\u1eeb \u0111\u1ea7u v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00ec cho r\u1eb1ng d\u00f9 chi ph\u00ed CAC cao th\u00ec gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 r\u1ea5t l\u1edbn, c\u00f3 th\u1ec3 b\u00f9 l\u1ea1i \u0111\u01b0\u1ee3c CAC cao \u0111\u00f3. Tuy nhi\u00ean, chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p trong l\u0129nh v\u1ef1c B2B c\u00f3 th\u1ec3 khi\u1ebfn cho vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o marketing c\u00f3 th\u1ec3 r\u1ea5t t\u1ed1n k\u00e9m v\u00e0 k\u00e9o d\u00e0i d\u1eabn \u0111\u1ebfn CAC s\u1ebd c\u00f3 th\u1ec3 ng\u00e0y c\u00e0ng cao h\u01a1n n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh.<br \/>\nKhi \u0111\u00f3, b\u1ea1n n\u00ean t\u00ecm c\u00e1ch t\u1ed1i \u01b0u ROI, gi\u1ea3m CAC. C\u1ee5 th\u1ec3, theo d\u00f5i ch\u1eb7t ch\u1ebd c\u00e1c ch\u1ec9 s\u1ed1 h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n, nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u01a1 h\u1ed9i, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o CPL (chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng) v\u00e0 CPO (Chi ph\u00ed cho m\u1ed7i c\u01a1 h\u1ed9i) kh\u00f4ng v\u01b0\u1ee3t qu\u00e1 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Th\u00f4ng tin th\u00eam trong b\u00e0i \u0111\u0103ng n\u00e0y: CPL c\u1ee7a t\u00f4i c\u00f3 qu\u00e1 cao kh\u00f4ng?<\/li>\n<\/ul>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chi-so-thuong-hieu\/\"><strong>Top 15 ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u (brand metric) nh\u1eb1m \u0111o l\u01b0\u1eddng v\u00e0 t\u0103ng ROI<\/strong><\/a><\/p>\n<ul>\n<li>Chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i + d\u1eef li\u1ec7u thu v\u1ec1 kh\u00f4ng nhi\u1ec1u: M\u1ed9t v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf ch\u00fang t\u00f4i th\u01b0\u1eddng th\u1ea5y \u1edf c\u00e1c doanh nghi\u1ec7p kinh doanh B2B t\u1ea1i Vi\u1ec7t Nam \u0111\u00f3 l\u00e0 vi\u1ec7c c\u00e1c doanh nghi\u1ec7p \u00edt khi theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 b\u00e1n h\u00e0ng. K\u1ebft qu\u1ea3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing ho\u1eb7c nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p kh\u00f4ng n\u1eafm \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh tri\u1ec3n khai v\u00e0 hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i. \u0110\u1ed3ng th\u1eddi, do d\u1eef li\u1ec7u kh\u00f4ng c\u00f3 nhi\u1ec1u, nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m marketing kh\u00f4ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i tr\u00ean c\u00e1c k\u00eanh ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 marketing B2B.<br \/>\nV\u00ed d\u1ee5, gi\u1ea3 s\u1eed h\u00e0ng th\u00e1ng b\u1ea1n chi tr\u1ea3 kho\u1ea3ng 20 tri\u1ec7u VND cho ho\u1ea1t \u0111\u1ed9ng marketing, \u0111\u00e2y l\u00e0 m\u1ed9t con s\u1ed1 kh\u00f4ng h\u1ec1 nh\u1ecf \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam. C\u1ee5 th\u1ec3, gi\u1ea3 s\u1eed t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 0,3%, CPC (cost per click) kho\u1ea3ng 7000VND. Nh\u01b0 v\u1eady, b\u1ea1n c\u1ea7n \u0111\u1ebfn h\u01a1n 300 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i CPC \u0111\u1ec3 c\u00f3 th\u1ec3 ra 1 lead v\u1edbi chi ph\u00ed kh\u1ecfang 200.000 VND cho m\u1ed9t data thu v\u1ec1. V\u1eady b\u1ea1n c\u1ea7n bao nhi\u00eau data m\u1edbi c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng mua h\u00e0ng, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? N\u1ebfu k\u00e9o d\u00e0i 1,2 ng\u00e0y th\u00ec kh\u00f4ng l\u00e0 v\u1ea5n \u0111\u1ec1 nh\u01b0ng n\u1ebfu b\u1ea1n c\u1ea7n k\u00e9o d\u00e0i t\u1eeb 1-2 th\u00e1ng m\u1edbi chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u00ec sao? Cho \u0111\u1ebfn l\u00fac \u0111\u00f3, b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft k\u00eanh ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3 l\u00e0 do b\u1ea1n ch\u01b0a c\u00f3 \u0111\u1ee7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hay do hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c gi\u1ea3 \u0111\u1ecbnh c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1ee3i m\u1ed9t th\u1eddi gian d\u00e0i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ROI c\u1ee7a m\u00ecnh.<br \/>\nB\u1ea1n c\u00f3 ti\u1ebfp t\u1ee5c chi ti\u00eau trong th\u1eddi gian ch\u1edd \u0111\u1ee3i v\u1edbi hy v\u1ecdng kho\u1ea3n chi ti\u00eau \u0111\u00f3 s\u1ebd h\u1ee3p l\u00fd trong s\u00e1u th\u00e1ng t\u1edbi kh\u00f4ng? \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 r\u1ea5t t\u1ed1n k\u00e9m. Hay b\u1ea1n n\u00ean s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngay t\u1eeb \u0111\u1ea7u? \u0110i\u1ec1u \u0111\u00f3 ph\u1ee9c t\u1ea1p v\u00e0 t\u1ed1n k\u00e9m.<\/li>\n<li>T\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 chi ph\u00ed c\u01a1 h\u1ed9i cao. Ngay c\u1ea3 khi b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho CAC c\u1eadn bi\u00ean c\u00f3 gi\u00e1 tr\u1ecb, th\u00ec vi\u1ec7c \u0111\u1ea7u t\u01b0 th\u1eddi gian c\u00f3 \u0111\u00e1ng kh\u00f4ng? Th\u00f4ng th\u01b0\u1eddng, y\u1ebfu t\u1ed1 h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 ti\u1ec1n m\u00e0 l\u00e0 b\u0103ng th\u00f4ng c\u1ee7a nh\u00f3m. Vi\u1ec7c t\u1ea1o v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn r\u1ea5t t\u1ed1n th\u1eddi gian. M\u1ed9t chi\u1ebfn d\u1ecbch t\u1ed1t \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a th\u1ef1c t\u1ebf, ng\u00e0y nay kh\u00f4ng c\u00f3 g\u00ec l\u00e0 \u201c\u0111\u1eb7t r\u1ed3i qu\u00ean\u201d. B\u1ea1n c\u1ea7n tr\u1edf th\u00e0nh chuy\u00ean gia truy\u1ec1n th\u00f4ng, hi\u1ec3u r\u00f5 c\u00e1c k\u00eanh kh\u00e1c nhau, c\u1eadp nh\u1eadt c\u00e1c thay \u0111\u1ed5i, vi\u1ebft b\u1ea3n sao qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, x\u00e2y d\u1ef1ng trang \u0111\u00edch hi\u1ec7u su\u1ea5t cao v\u00e0 ch\u1ee7 \u0111\u1ed9ng qu\u1ea3n l\u00fd gi\u00e1 th\u1ea7u c\u1ee7a m\u00ecnh. Ngay c\u1ea3 khi b\u1ea1n thu\u00ea \u0111\u1ea1i l\u00fd thu\u00ea ngo\u00e0i vi\u1ec7c n\u00e0y, b\u1ea1n v\u1eabn s\u1ebd c\u1ea7n \u0111\u1ea7u t\u01b0 m\u1ed9t l\u01b0\u1ee3ng th\u1eddi gian \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 qu\u1ea3n l\u00fd n\u00f3. C\u00f3 \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o k\u00eanh m\u00e0 g\u00e2y thi\u1ec7t h\u1ea1i cho nh\u1eefng k\u00eanh kh\u00e1c nh\u01b0 n\u1ed9i dung, email, th\u1eadm ch\u00ed l\u00e0 h\u1ed9i ngh\u1ecb kh\u00f4ng? M\u1ed9t m\u1eb9o \u2013 khi t\u00ednh to\u00e1n CAC theo k\u00eanh, h\u00e3y t\u00ednh \u0111\u1ebfn th\u1eddi gian \u0111\u1ea7u t\u01b0 \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c chi ph\u00ed th\u1ef1c s\u1ef1.<\/li>\n<\/ul>\n<p>Cu\u1ed1i c\u00f9ng, t\u00f4i khuy\u1ebfn ngh\u1ecb thay v\u00ec \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, doanh nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o n\u1ed9i dung, email v\u00e0 h\u1ed9i th\u1ea3o tr\u00ean web. C\u00e1c k\u00eanh n\u00e0y kh\u00e1 s\u1eb5n c\u00f3, l\u00e2u d\u00e0i, d\u1ec5 ki\u1ec3m so\u00e1t v\u00e0 c\u00f3 th\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1n gi\u1ea3 v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ed3ng th\u1eddi gi\u00fap doanh nghi\u1ec7p duy tr\u00ec h\u00ecnh \u1ea3nh, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111ang kinh doanh B2B v\u00e0 \u0111ang \u0111\u1ecbnh h\u01b0\u1edbng mu\u1ed1n t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c k\u00eanh ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng digital marketing B2B. N\u1ebfu b\u1ea1n \u0111\u00e3 ti\u1ebfn h\u00e0nh b\u1ecf m\u1ed9t s\u1ed1 ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 th\u1eed nghi\u1ec7m hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng digital marketing nh\u01b0 Google, LinkedIn, v\u00e0 Facebook [&hellip;]<\/p>","protected":false},"author":20,"featured_media":16859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[701,644,699],"class_list":["post-16835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-b2b","tag-chien-luoc-marketing","tag-kinh-doanh-b2b",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16835"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16835\/revisions"}],"predecessor-version":[{"id":16860,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16835\/revisions\/16860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16859"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}