{"id":16821,"date":"2023-12-25T16:04:02","date_gmt":"2023-12-25T09:04:02","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16821"},"modified":"2023-12-25T16:04:50","modified_gmt":"2023-12-25T09:04:50","slug":"chien-luoc-mo-rong-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-mo-rong-thi-truong\/","title":{"rendered":"6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh kinh doanh c\u1ea1nh tranh ng\u00e0y nay, vi\u1ec7c ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng duy nh\u1ea5t c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p b\u1ecb \u1ea3nh h\u01b0\u1edfng tr\u01b0\u1edbc nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Do v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng (market expansion strategy) l\u00e0 c\u1ea7n thi\u1ebft, cho ph\u00e9p doanh nghi\u1ec7p t\u1ed1i \u0111a l\u1ee3i \u00edch t\u1eeb t\u1eadp kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f9ng v\u1edbi vi\u1ec7c khai th\u00e1c c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1edbi, \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n doanh thu v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng? Doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng? H\u00e3y c\u00f9ng DTM Consulting kh\u00e1m ph\u00e1 l\u1eddi gi\u1ea3i \u0111\u00e1p trong b\u00e0i vi\u1ebft sau.<\/span><\/p>\n<h2><b>C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng (market expansion strategy) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng kinh doanh m\u00e0 c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi ho\u1eb7c hi\u1ec7n t\u1ea1i. B\u1ea5t k\u1ec3 b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0o, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<h3>\u0110\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng kinh doanh, ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7n t\u1ea1i<\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p kh\u00f4ng n\u00ean c\u1ed1 g\u1eafng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng khi ch\u01b0a ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh li\u1ec7u vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u00f3 ph\u1ea3i h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1ec1 hi\u1ec7u qu\u1ea3 kinh doanh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y theo d\u00f5i <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lua-chon-cac-chi-so-do-luong-hieu-suat-kpis\/\"><span style=\"font-weight: 400;\">c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI)<\/span><\/a><span style=\"font-weight: 400;\"> hi\u1ec7n t\u1ea1i. V\u00ed d\u1ee5 v\u1ec1 KPI c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh xem doanh nghi\u1ec7p \u0111\u00e3 s\u1eb5n s\u00e0ng cho vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hay ch\u01b0a bao g\u1ed3m:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh s\u1ed1, doanh thu b\u00e1n h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb ph\u1ea7n th\u1ecb tr\u01b0\u1eddng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n ph\u00e1t hi\u1ec7n ra b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u00ecm ra gi\u1ea3i ph\u00e1p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3 tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c ki\u1ec3m tra c\u0169ng s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c l\u0129nh v\u1ef1c\/th\u1ecb tr\u01b0\u1eddng n\u00e0o m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 m\u1ea1nh, l\u1ee3i th\u1ebf v\u00e0 n\u00ean t\u1eadp trung khi b\u1eaft \u0111\u1ea7u chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. N\u1ebfu b\u1ea1n c\u1ed1 g\u1eafng m\u1edf r\u1ed9ng sang qu\u00e1 nhi\u1ec1u l\u0129nh v\u1ef1c ho\u1eb7c cung c\u1ea5p qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-16475 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Do-luong-va-danh-gia-hieu-qua-marketing.jpg\" alt=\"\u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 marketing\" width=\"371\" height=\"247\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Do-luong-va-danh-gia-hieu-qua-marketing.jpg 564w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Do-luong-va-danh-gia-hieu-qua-marketing-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Do-luong-va-danh-gia-hieu-qua-marketing-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Do-luong-va-danh-gia-hieu-qua-marketing-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Do-luong-va-danh-gia-hieu-qua-marketing-113x75.jpg 113w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/p>\n<h3>Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng<\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u1ea7n ph\u1ea3i trang b\u1ecb c\u00e1c th\u00f4ng tin v\u1ec1 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research)<\/span><\/a><span style=\"font-weight: 400;\">. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/market-size-quy-mo-thi-truong\/\"><span style=\"font-weight: 400;\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng (market size)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u1edf th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp, gi\u00e1n ti\u1ebfp<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng \u1edf b\u1ea5t k\u1ef3 th\u1ecb tr\u01b0\u1eddng n\u00e0o n\u1ebfu kh\u00f4ng hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng. Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c<\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\"><span style=\"font-weight: 400;\"> ch\u00e2n dung kh\u00e1ch h\u00e0ng (customer persona)<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/\"><span style=\"font-weight: 400;\">h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journey)<\/span><\/a><span style=\"font-weight: 400;\">. T\u1eeb \u0111\u00f3 c\u00f3 \u0111\u1ee7 c\u00e1c d\u1eef li\u1ec7u, th\u00f4ng tin l\u00e0m \u0111\u1ea7u v\u00e0o cho vi\u1ec7c ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing ph\u00f9 h\u1ee3p. Th\u00f4ng qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c li\u1ec7u c\u00f3 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u1edbi kh\u00f4ng v\u00e0 c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn, thu h\u00fat kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/19-thong-tin-quan-trong-de-hieu-duoc-khach-hang-muc-tieu\/\"><span style=\"font-weight: 400;\">19 th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau | DTM Consulting<\/span><\/a><\/p>\n<h3>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/h3>\n<p><span style=\"font-weight: 400;\">Gi\u1ed1ng nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh. T\u00f9y thu\u1ed9c v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u m\u1ee5c ti\u00eau c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh. Gia t\u0103ng th\u1ecb ph\u1ea7n v\u00e0 t\u0103ng doanh thu kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fd do duy nh\u1ea5t khi\u1ebfn c\u00e1c doanh nghi\u1ec7p m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi, c\u00f2n nhi\u1ec1u m\u1ee5c ti\u00eau kh\u00e1c nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1edf r\u1ed9ng chi nh\u00e1nh b\u00e1n h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3m chi ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thu h\u00fat nh\u00e2n t\u00e0i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110a d\u1ea1ng h\u00f3a ngu\u1ed3n doanh thu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1eef v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n th\u1ecb tr\u01b0\u1eddng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, b\u1ea1n n\u00ean <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-muc-tieu-marketing-theo-smart-va-vi-du-minh-hoa\/\"><span style=\"font-weight: 400;\">x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau theo nguy\u00ean t\u1eafc SMART<\/span><\/a><span style=\"font-weight: 400;\"> (specific, measurable, achievable, relevant, time-bound). V\u00ed d\u1ee5 doanh nghi\u1ec7p mu\u1ed1n t\u0103ng doanh thu, m\u1ee5c ti\u00eau SMART m\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ra khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng nh\u01b0 gia t\u0103ng 10% doanh thu t\u1ea1i th\u1ecb tr\u01b0\u1eddng H\u00e0 N\u1ed9i trong 3 th\u00e1ng ti\u1ebfp theo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng s\u1ebd gi\u00fap t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 marketing \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-5686 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/smart-goal-app-header.jpg\" alt=\"M\u1ee5c ti\u00eau marketing\" width=\"611\" height=\"274\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/smart-goal-app-header.jpg 1000w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/smart-goal-app-header-300x135.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/smart-goal-app-header-768x345.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/smart-goal-app-header-600x269.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/smart-goal-app-header-260x117.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/smart-goal-app-header-50x22.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/smart-goal-app-header-150x67.jpg 150w\" data-sizes=\"(max-width: 611px) 100vw, 611px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 611px; --smush-placeholder-aspect-ratio: 611\/274;\" \/><\/p>\n<h3>L\u1eadp k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng chi ti\u1ebft<\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u c\u1ea7n thi\u1ebft v\u00e0 thu th\u1eadp th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, b\u1ea1n n\u00ean thi\u1ebft l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch kh\u1ea3 thi bao g\u1ed3m k\u1ebf ho\u1ea1ch kinh doanh, <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/ke-hoach-marketing-la-gi-cac-buoc-lap-ke-hoach-marketing\/\"><span style=\"font-weight: 400;\">k\u1ebf ho\u1ea1ch marketing<\/span><\/a><span style=\"font-weight: 400;\">,&#8230; nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n h\u00e3y c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c chia k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00e1c giai \u0111o\u1ea1n, v\u1ea1ch ra r\u00f5 th\u1eddi gian n\u00e0o s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0o nh\u1eb1m th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n. Ngo\u00e0i ra, vi\u1ec7c ph\u00e2n chia giai \u0111o\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho doanh nghi\u1ec7p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng tr\u1edf ng\u1ea1i ho\u1eb7c th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n c\u00f3 th\u1ec3 ph\u00e1t sinh trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gi\u1ea3 s\u1eed r\u1eb1ng m\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang mu\u1ed1n t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh t\u1ea1i m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn 1000 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi m\u1ed7i tu\u1ea7n v\u00e0 \u0111\u01b0a ra nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, s\u1eed d\u1ee5ng KOCs nh\u1eb1m \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, khi ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, b\u1ea1n h\u00e3y thi\u1ebft l\u1eadp c\u00e1c KPI, ch\u1ec9 s\u1ed1 (metric) \u0111\u1ec3 theo d\u00f5i v\u00e0 ki\u1ec3m tra xem doanh nghi\u1ec7p \u0111ang th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau.\u00a0<\/span><\/p>\n<h3>Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u00e0 ng\u00e2n s\u00e1ch<\/h3>\n<p><span style=\"font-weight: 400;\">Khi b\u1ea1n \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 ho\u00e0n thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, vi\u1ec7c t\u1ea1o k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y ph\u1ea3i bao g\u1ed3m c\u00e1c b\u01b0\u1edbc chi ti\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1eebng y\u1ebfu t\u1ed1 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u0169ng nh\u01b0 c\u00e1c m\u1ed1c th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch cho t\u1eebng ho\u1ea1t \u0111\u1ed9ng. Xem x\u00e9t c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e2n s\u1ef1, ng\u00e2n s\u00e1ch, thi\u1ebft b\u1ecb v\u00e0 v\u1eadt li\u1ec7u. Ngo\u00e0i ra, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n c\u00f3 th\u1ec3 ph\u00e1t sinh v\u00e0 x\u00e2y d\u1ef1ng tr\u01b0\u1edbc c\u00e1c k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n su\u00f4n s\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n<h3>Theo d\u00f5i, \u0111\u00e1nh gi\u00e1, \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3<\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u00f5i k\u1ebft qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p th\u00e0nh c\u00f4ng hay kh\u00f4ng. Th\u01b0\u1eddng xuy\u00ean theo d\u00f5i d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 xem doanh nghi\u1ec7p b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea7n c\u1ea3i thi\u1ec7n c\u0169ng nh\u01b0 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch so v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, h\u00e3y s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n n\u1ebfu c\u1ea7n thi\u1ebft. B\u1eb1ng c\u00e1ch xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t th\u01b0\u1eddng xuy\u00ean, b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n qua vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-ngan-sach-marketing\/\"><span style=\"font-weight: 400;\">Top 6 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing cho doanh nghi\u1ec7p Vi\u1ec7t Nam | DTM Consulting<\/span><\/a><b><\/b><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"wp-image-16477 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-email-marketing.jpg\" alt=\"\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh email marketing\" width=\"437\" height=\"273\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-email-marketing.jpg 563w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-email-marketing-300x188.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-email-marketing-234x146.jpg 234w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-email-marketing-50x31.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-email-marketing-120x75.jpg 120w\" data-sizes=\"(max-width: 437px) 100vw, 437px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 437px; --smush-placeholder-aspect-ratio: 437\/273;\" \/><\/p>\n<h2><b>M\u1ed9t s\u1ed1 l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/b><\/h2>\n<h3>H\u00e3y t\u1ef1 h\u1ecfi \u201cT\u1ea0I SAO?\u201d<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, tr\u01b0\u1edbc ti\u00ean, h\u00e3y t\u1ef1 h\u1ecfi T\u1ea0I SAO b\u1ea1n mu\u1ed1n m\u1edf r\u1ed9ng. Cho d\u00f9 \u0111\u00f3 l\u00e0 \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, doanh thu hay gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi &#8211; b\u1ea1n \u0111\u00e3 kh\u00e1m ph\u00e1 t\u1ea5t c\u1ea3 c\u00e1c l\u1ef1a ch\u1ecdn theo \u00fd m\u00ecnh ch\u01b0a?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n \u0111\u00e3 kh\u00e1m ph\u00e1 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng h\u01a1n n\u1eefa trong th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh ch\u01b0a? C\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng cho th\u1ecb tr\u01b0\u1eddng hay ch\u00fang c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh?<\/span><\/li>\n<\/ul>\n<h3>Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ea7n c\u00e2n nh\u1eafc khi t\u00ecm c\u00e1ch m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi l\u00e0 ph\u1ea3i c\u00f3 s\u1eb5n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3. Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng kh\u00f4ng n\u00ean t\u1ed3n t\u1ea1i t\u00e1ch bi\u1ec7t v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p v\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m l\u1ec7ch \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh c\u0169ng nh\u01b0 \u0111\u1ecbnh v\u1ecb, t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<h3>Theo d\u00f5i v\u00e0 r\u00fat kinh nghi\u1ec7m<\/h3>\n<p><span style=\"font-weight: 400;\">Sau m\u1ed7i l\u1ea7n th\u1ef1c thi, theo d\u00f5i k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, vi\u1ec7c r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.\u00a0 B\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n, ho\u1ea1t \u0111\u1ed9ng n\u00e0o th\u00ec kh\u00f4ng n\u00ean th\u1ef1c hi\u1ec7n v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c nh\u1eefng sai l\u1ea7m. Trong marketing, s\u1ebd kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c marketing \u201ctuy\u1ec7t \u0111\u1ed1i\u201d n\u00e0o c\u1ea3. Do \u0111\u00f3, m\u1ed7i m\u1ed9t tr\u01b0\u1eddng h\u1ee3p kinh doanh, marketing c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng doanh nghi\u1ec7p \u0111\u1ec1u s\u1ebd c\u1ea7n nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh nh\u1ea5t \u0111\u1ecbnh sao cho ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<h2><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1eb7t n\u1ec1n m\u00f3ng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, t\u1eeb vi\u1ec7c hi\u1ec3u th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Cu\u1ed1i c\u00f9ng, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 lu\u00f4n t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh khi c\u1ea7n thi\u1ebft. V\u1edbi s\u1ef1 nghi\u00ean c\u1ee9u, chu\u1ea9n b\u1ecb, th\u1ef1c hi\u1ec7n v\u00e0 theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady, cho d\u00f9 b\u1ea1n \u0111ang mu\u1ed1n m\u1edf r\u1ed9ng sang c\u00e1c khu v\u1ef1c, qu\u1ed1c gia m\u1edbi hay ti\u1ebfp c\u1eadn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau, vi\u1ec7c c\u00f3 chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u0111a h\u00f3a n\u1ed7 l\u1ef1c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. N\u1ebfu g\u1eb7p c\u00e1c b\u0103n kho\u0103n, kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p b\u1edfi c\u00e1c c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n t\u1ea1i DTM Consulting.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh kinh doanh c\u1ea1nh tranh ng\u00e0y nay, vi\u1ec7c ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng duy nh\u1ea5t c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p b\u1ecb \u1ea3nh h\u01b0\u1edfng tr\u01b0\u1edbc nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Do v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb [&hellip;]<\/p>","protected":false},"author":17,"featured_media":16822,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644],"class_list":["post-16821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16821"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16821\/revisions"}],"predecessor-version":[{"id":16823,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16821\/revisions\/16823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16822"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}