{"id":16794,"date":"2023-12-21T17:06:26","date_gmt":"2023-12-21T10:06:26","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16794"},"modified":"2023-12-22T16:28:13","modified_gmt":"2023-12-22T09:28:13","slug":"ky-nang-marketing-can-thiet","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ky-nang-marketing-can-thiet\/","title":{"rendered":"K\u1ef9 n\u0103ng marketing c\u1ea7n thi\u1ebft cho \u0111\u1ed9i ng\u0169 marketing ng\u00e0y nay – C\u1eadp nh\u1eadt 2024"},"content":{"rendered":"
B\u1ea1n \u0111am m\u00ea v\u00e0 mu\u1ed1n ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c marketing, digital marketing? Ho\u1eb7c b\u1ea1n \u0111ang mu\u1ed1n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 marketing n\u1ed9i b\u1ed9 cho ri\u00eang c\u00f4ng ty m\u00ecnh? D\u00f9 b\u1ea1n l\u00e0 marketer hay nh\u00e0 qu\u1ea3n l\u00fd, ch\u1ee7 doanh nghi\u1ec7p th\u00ec c\u00f3 v\u1ebb nh\u01b0 b\u1ea1n \u0111ang c\u00f3 nhi\u1ec1u b\u0103n kho\u0103n v\u00e0 kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n c\u0169ng nh\u01b0 \u0111\u1ed9i ng\u0169 marketing n\u1ed9i b\u1ed9 cho c\u00f4ng ty b\u1ea1n.<\/div>\n
\u0110\u1ec3 gi\u00fap b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng m\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing n\u00ean c\u00f3, DTM Consulting ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p v\u00e0 c\u1ea5u tr\u00fac l\u1ea1i nh\u1eefng k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu m\u00e0 b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n trong b\u00e0i vi\u1ebft n\u00e0y.<\/div>\n

1. K\u1ef9 n\u0103ng n\u1ec1n t\u1ea3ng v\u00e0 c\u1ed1t l\u00f5i c\u1ee7a marketer<\/h2>\n
Nh\u1eefng n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i, bao g\u1ed3m kh\u1ea3 n\u0103ng giao ti\u1ebfp c\u00e1 nh\u00e2n, qu\u1ea3n l\u00fd v\u00e0 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Kh\u00e1c v\u1edbi k\u1ef9 n\u0103ng k\u1ef9 thu\u1eadt nh\u01b0 digital marketing ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u, nh\u1eefng k\u1ef9 n\u0103ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n t\u00edch l\u0169y ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u cho c\u00f4ng vi\u1ec7c m\u00e0 \u0111\u00e2y c\u00f2n l\u00e0 ti\u1ec1n \u0111\u1ec1 gi\u00fap nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing ph\u00e1t tri\u1ec3n cao h\u01a1n trong l\u0129nh v\u1ef1c n\u00e0y.<\/div>\n

1.1 K\u1ef9 n\u0103ng giao ti\u1ebfp<\/h3>\n
Kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u00e0 tho\u1ea3i m\u00e1i tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng l\u00e0 quan tr\u1ecdng trong m\u00f4i tr\u01b0\u1eddng marketing. N\u1ebfu b\u1ea1n c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp t\u1ed1t, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i l\u1edbn trong l\u0129nh v\u1ef1c n\u00e0y. C\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang, k\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh, v\u00e0 n\u00f3i tr\u01b0\u1edbc c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n n\u00e2ng cao kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng.<\/div>\n
K\u1ef9 n\u0103ng n\u00e0y bao g\u1ed3m ng\u00f4n ng\u1eef c\u01a1 th\u1ec3, n\u00e9t m\u1eb7t, c\u00e1ch c\u01b0 x\u1eed, v\u00e0 l\u1ef1a ch\u1ecdn ng\u00f4n ng\u1eef. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u00e0 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u1edbi \u0111\u1ed3ng \u0111\u1ed9i.<\/div>\n

1.2. S\u00e1ng t\u1ea1o v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h3>\n
\u0110\u1ec3 th\u00e0nh c\u00f4ng trong marketing, b\u1ea1n c\u1ea7n suy ngh\u0129 s\u00e1ng t\u1ea1o v\u00e0 linh ho\u1ea1t trong gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m kh\u1ea3 n\u0103ng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c khi c\u1ea7n thi\u1ebft v\u00e0 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng.<\/div>\n
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1.3. C\u1ea9n th\u1eadn v\u00e0 t\u1ef7 m\u1ec9<\/h3>\n

Trong qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing, t\u00ednh c\u1ea9n th\u1eadn v\u00e0 t\u1ef7 m\u1ec9 \u0111\u00f4i khi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng. Ch\u00ednh t\u1ea3, ng\u1eef ph\u00e1p, v\u00e0 vi\u1ec7c \u0111\u00e1p \u1ee9ng \u0111\u00fang th\u1eddi h\u1ea1n \u0111\u1ec1u quan tr\u1ecdng.<\/p>\n

1.4. K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 l\u00e3nh \u0111\u1ea1o<\/h3>\n
Kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t ni\u1ec1m tin v\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 t\u1ea1o n\u00ean m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc. N\u00f3 c\u0169ng m\u1edf ra c\u01a1 h\u1ed9i \u0111\u1ec3 tr\u1edf th\u00e0nh gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng ho\u1eb7c gi\u00e1m \u0111\u1ed1c marketing c\u1ee7a c\u00f4ng ty.<\/div>\n

1.5. Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng cao v\u00e0 linh ho\u1ea1t<\/h3>\n
Th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u00e0 linh ho\u1ea1t trong gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 l\u00e0 k\u1ef9 n\u0103ng quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh hu\u1ed1ng m\u1edbi v\u00e0 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c khi c\u1ea7n thi\u1ebft. S\u1ef1 linh ho\u1ea1t c\u0169ng \u0111\u00f2i h\u1ecfi s\u1eb5n s\u00e0ng h\u1ecdc t\u1eeb sai l\u1ea7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c theo d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n h\u1ed3i.<\/div>\n
V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a l\u0129nh v\u1ef1c digital marketing, vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eefng k\u1ef9 n\u0103ng tr\u00ean s\u1ebd gi\u00fap b\u1ea1n kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia hi\u1ec7u qu\u1ea3 trong ng\u00e0nh n\u00e0y.<\/div>\n
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1.6. T\u01b0 duy h\u1ee3p t\u00e1c<\/h3>\n
S\u1ef1 h\u1ee3p t\u00e1c v\u00e0 giao ti\u1ebfp kh\u00f4ng hi\u1ec7u qu\u1ea3, \u0111\u01b0\u1ee3c 86% c\u00e1c gi\u00e1m \u0111\u1ed1c\u00a0 cho r\u1eb1ng l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i trong kinh doanh, \u0111\u00f2i h\u1ecfi m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong marketing th\u00e0nh c\u00f4ng. C\u00e1c nh\u00f3m marketing th\u01b0\u1eddng tham gia nhi\u1ec1u chi\u1ebfn d\u1ecbch \u0111\u1ed3ng th\u1eddi, s\u1eed d\u1ee5ng nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 \u0111\u00e1nh gi\u00e1 \u01b0u ti\u00ean c\u1ea1nh tranh. Marketers c\u1ea7n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 giao ti\u1ebfp trong \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd, v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u01a1i n\u1ed7 l\u1ef1c marketing c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n.<\/div>\n
Marketers th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 t\u00edch h\u1ee3p ph\u1ea3n h\u1ed3i v\u00e0 \u00fd ki\u1ebfn t\u1eeb ng\u01b0\u1eddi kh\u00e1c m\u1ed9t c\u00e1ch m\u01b0\u1ee3t m\u00e0, \u0111\u1ed3ng th\u1eddi c\u00e2n b\u1eb1ng gi\u1eefa l\u00f2ng tin c\u1ee7a h\u1ecd v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n m\u00e0 \u0111\u1ed3ng nghi\u1ec7p chia s\u1ebb v\u1edbi h\u1ecd. Ngay c\u1ea3 c\u00e1c \u0111\u1ed9i marketing c\u00e1 nh\u00e2n c\u0169ng n\u00ean h\u1ee3p t\u00e1c v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed7 l\u1ef1c marketing h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau doanh thu t\u1ed5ng th\u1ec3 v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty.<\/div>\n

1.7. K\u1ef9 n\u0103ng t\u01b0 duy ph\u1ea3n bi\u1ec7n v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h3>\n
\u0110\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong marketing kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1n gi\u1ea3. Marketers c\u1ea7n hi\u1ec3u l\u00fd do v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3, v\u00e0 c\u00f3 th\u1ec3 quan tr\u1ecdng h\u01a1n l\u00e0 t\u1ea1i sao \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft n\u00f3. \u0110\u00f4i khi, nh\u1eefng n\u1ed7 l\u1ef1c h\u1ee3p t\u00e1c c\u1ee7a m\u1ed9t nh\u00f3m c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1.<\/div>\n
Marketers hi\u1ec3u r\u1eb1ng vi\u1ec7c \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c kh\u00f4ng ng\u1edd ho\u1eb7c nh\u1eadn ch\u1ec9 th\u1ecb m\u1edbi t\u1eeb c\u1ea5p tr\u00ean v\u00e0o ph\u00fat cu\u1ed1i kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u hi\u1ebfm, v\u00e0 kh\u1ea3 n\u0103ng t\u00ecm ra gi\u1ea3i ph\u00e1p cho m\u1ed9t v\u1ea5n \u0111\u1ec1 k\u1ecbp th\u1eddi l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng quan tr\u1ecdng.<\/div>\n
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1.8. Ch\u1ee7 \u0111\u1ed9ng h\u1ecdc h\u1ecfi v\u00e0 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n li\u00ean t\u1ee5c<\/h3>\n
Digital marketing l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, v\u00e0 ngay c\u1ea3 nh\u1eefng marketers c\u00f3 kinh nghi\u1ec7m c\u0169ng kh\u00f4ng th\u1ec3 bi\u1ebft m\u1ecdi th\u1ee9 c\u1ea7n bi\u1ebft cho vai tr\u00f2 c\u1ee7a h\u1ecd. Marketers ng\u00e0y nay ph\u1ea3i t\u00edch c\u1ef1c tham gia v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c trong l\u0129nh v\u1ef1c digital marketing v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd n\u00f3i chung.<\/div>\n
C\u00e1c n\u1ed7 l\u1ef1c h\u1ecdc c\u1ee7a h\u1ecd n\u00ean \u0111i s\u00e2u v\u00e0o k\u1ef9 n\u0103ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c digital marketing (v\u00ed d\u1ee5: marketing \u0111\u1ecba ph\u01b0\u01a1ng, t\u1ea1o leads, chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, SEO, qu\u1ea3ng c\u00e1o, ph\u00e2n t\u00edch, vv.). Marketers c\u0169ng n\u00ean ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c nh\u01b0 vi\u1ebft, nghi\u00ean c\u1ee9u UX, c\u00f4ng ngh\u1ec7, chuy\u00ean s\u00e2u v\u1ec1 ch\u1ee7 \u0111\u1ec1 (trong c\u00e1c ng\u00e0nh li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng\/c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd) v\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng.<\/div>\n
Xem th\u00eam: Ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c \u0111\u1ed9i ng\u0169 marketing<\/a> – DTM Consulting<\/strong><\/div>\n

2. K\u1ef9 n\u0103ng chuy\u00ean m\u00f4n li\u00ean quan \u0111\u1ebfn v\u1ecb tr\u00ed, c\u00f4ng vi\u1ec7c marketing<\/h2>\n
Ngo\u00e0i nh\u1eefng k\u1ef9 n\u0103ng c\u1ed1t l\u00f5i v\u00e0 n\u1ec1n t\u1ea3ng k\u1ec3 tr\u00ean, b\u1ea1n c\u0169ng s\u1ebd c\u1ea7n nh\u1eefng g\u00ec nh\u00e0 tuy\u1ec3n d\u1ee5ng g\u1ecdi l\u00e0 “k\u1ef9 n\u0103ng c\u1ee9ng” ho\u1eb7c “k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n” \u0111\u1ec3 th\u1ef1c thi c\u00e1c nhi\u1ec7m v\u1ee5 v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00f4ng ty. Nh\u1eefng k\u1ef9 n\u0103ng marketing n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u1ecdc qua \u0111\u00e0o t\u1ea1o ho\u1eb7c qua tr\u1ea3i nghi\u1ec7m, kinh nghi\u1ec7m th\u1ef1c t\u1ebf. C\u00e1c k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n n\u1ebfu k\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng k\u1ef9 n\u0103ng c\u1ed1t l\u00f5i k\u1ec3 tr\u00ean s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfn xa h\u01a1n tr\u00ean con \u0111\u01b0\u1eddng ngh\u1ec1 nghi\u1ec7p c\u1ee7a ri\u00eang b\u1ea1n. \u0110\u1ed3ng th\u1eddi, c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing s\u1ebd di\u1ec5n ra hi\u1ec7u qu\u1ea3 v\u00e0 su\u00f4n s\u1ebd h\u01a1n.<\/div>\n
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2.1. Vi\u1ebft<\/h3>\n
K\u1ef9 n\u0103ng vi\u1ebft r\u1ea5t quan tr\u1ecdng v\u00ec h\u1ea7u h\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ng\u00e0y nay di\u1ec5n ra tr\u1ef1c tuy\u1ebfn v\u00e0 li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung cho blog ho\u1eb7c trang web, c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, email,… V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n l\u00e0m cho m\u1ed9t c\u00f4ng ty qu\u1ea3ng c\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c giao c\u00e1c t\u00e0i kho\u1ea3n c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n ph\u1ea3i so\u1ea1n c\u00e1c b\u00e0i \u0111\u0103ng blog ho\u1eb7c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i h\u00e0ng th\u00e1ng. B\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n ph\u1ea3i n\u1ed5i b\u1eadt, h\u1ea5p d\u1eabn v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u1ecdc chuy\u1ec3n \u0111\u1ed5i, \u0111i\u1ec1u n\u00e0y trong marketing c\u00f3 ngh\u0129a l\u00e0 mua h\u00e0ng.<\/div>\n

2.2. Data Analysis<\/a><\/h3>\n
Trong th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ed1 h\u00f3a nh\u01b0 ng\u00e0y nay, xung quang marketers ng\u00e0y nay tr\u00e0n ng\u1eadp d\u1eef li\u1ec7u, v\u00e0 nh\u1eefng marketers th\u00e0nh c\u00f4ng bi\u1ebft c\u00e1ch t\u00e1ch d\u1eef li\u1ec7u c\u00f3 \u00fd ngh\u0129a t\u1eeb nh\u1eefng con s\u1ed1 kh\u00f4ng quan tr\u1ecdng v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd. Tuy nhi\u00ean, t\u1eadt \u0111\u00e1ng ti\u1ebfc, c\u00f3 \u0111\u1ebfn 66% c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o marketing n\u00f3i r\u1eb1ng kh\u1ea3 n\u0103ng hi\u1ec3u bi\u1ebft v\u1ec1 d\u1eef li\u1ec7u trong nh\u00f3m c\u1ee7a h\u1ecd kh\u00f4ng m\u1ea1nh, v\u00ec v\u1eady k\u1ef9 n\u0103ng ph\u00e2n t\u00edch c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft (Arktic Fox, 2022).<\/div>\n
Ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch kh\u00e1c t\u1ea1o ra r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u m\u00e0 nh\u1eefng marketers th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 m\u1ecdi kh\u00eda c\u1ea1nh trong chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd. Cho d\u00f9 h\u1ecd \u0111ang \u1edf m\u1ed9t vai tr\u00f2 c\u1ee5 th\u1ec3 nh\u01b0 vi\u1ebft l\u00e1ch hay thi\u1ebft k\u1ebf, hay m\u1ed9t vai tr\u00f2 t\u1ed5ng qu\u00e1t h\u01a1n, marketers c\u1ea7n hi\u1ec3u c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) ch\u1ec9 ra k\u1ebft qu\u1ea3 m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm v\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ea7u ra.<\/div>\n
Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c, ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam<\/a><\/strong><\/div>\n
\"Chi\u1ebfn<\/div>\n

2.3. Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/h3>\n
Marketing bao g\u1ed3m nhi\u1ec1u d\u1ef1 \u00e1n, bao g\u1ed3m vi\u1ec7c t\u1eadp h\u1ee3p c\u00e1c chi\u1ebfn d\u1ecbch marketing kh\u00e1c nhau v\u00e0 th\u1eed nghi\u1ec7m ch\u00fang \u0111\u1ec3 xem ch\u00fang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o. B\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd c\u00e1c lo\u1ea1i d\u1ef1 \u00e1n n\u00e0y trong vai tr\u00f2 marketing c\u1ee7a m\u00ecnh. B\u1ea1n s\u1ebd c\u1ea7n c\u00f3 k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m l\u00e3nh \u0111\u1ea1o, c\u00f9ng v\u1edbi kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd con ng\u01b0\u1eddi v\u00e0 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c \u0111\u00fang th\u1eddi h\u1ea1n.<\/div>\n

2.4. Nghi\u00ean c\u1ee9u<\/h3>\n
K\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n th\u1ebf n\u00e0o? B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n ph\u1ee7i b\u1ee5i ch\u00fang v\u00e0 th\u1ef1c h\u00e0nh m\u1ed9t ch\u00fat tr\u01b0\u1edbc khi n\u1ed9p \u0111\u01a1n xin vi\u1ec7c marketing. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m nghi\u00ean c\u1ee9u c\u00e1c trang web c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 xem \u0111i\u1ec1u g\u00ec mang l\u1ea1i hi\u1ec7u qu\u1ea3 cho h\u1ecd v\u00e0 sau \u0111\u00f3 s\u1eed d\u1ee5ng nh\u1eefng k\u1ef9 thu\u1eadt \u0111\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/div>\n
\u0110\u1ed3ng th\u1eddi, k\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch gi\u00fap b\u1ea1n hi\u1ec3u bi\u1ebft v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua trong qu\u00e1 tr\u00ecnh marketing v\u00e0 b\u00e1n h\u00e0ng.<\/div>\n
38% c\u00f4ng ty B2B b\u00e1o c\u00e1o r\u1eb1ng vi\u1ec7c n\u00f3i chuy\u1ec7n v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a ng\u01b0\u1eddi mua trong vi\u1ec7c nh\u1eafn tin \u0111\u00e3 t\u1ea1o ra th\u00e0nh c\u00f4ng l\u1edbn nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 ti\u00eau chu\u1ea9n (Ironpaper, 2021).<\/div>\n
Xem th\u00eam: H\u01b0\u1edbng d\u1eabn v\u00e0 t\u01b0 v\u1ea5n doanh nghi\u1ec7p t\u1ef1 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng<\/a> – DTM Consulting<\/strong><\/div>\n
\"T\u01af<\/div>\n
\n

2.5. K\u1ef9 n\u0103ng v\u00e0 Hi\u1ec3u bi\u1ebft v\u1ec1 Digital Marketing<\/h3>\n

a) SEO\/SEM<\/h4>\n
T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) v\u00e0 marketing qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEM) \u0111\u1ec1u l\u00e0 nh\u1eefng k\u1ef9 thu\u1eadt m\u00e0 c\u00e1c chuy\u00ean gia marketing s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a kh\u00e1ch h\u00e0ng. Khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 truy c\u1eadp trang web, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nh\u01b0 \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 ho\u1eb7c m\u00f4 t\u1ea3 h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd mua h\u00e0ng ho\u1eb7c th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i.<\/div>\n
SEO gi\u00fap n\u00e2ng cao s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u01b0a trang web l\u00ean trang \u0111\u1ea7u ti\u00ean trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt to\u00e1n v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a, \u0111i\u1ec1u n\u00e0y li\u00ean t\u1ee5c thay \u0111\u1ed5i theo ch\u00ednh s\u00e1ch c\u1ee7a Google. Trong khi \u0111\u00f3, SEM t\u1ea1o s\u1ef1 ch\u00fa \u00fd th\u00f4ng qua c\u00e1c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm tr\u00ean internet. \u0110\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n ki\u1ebfn th\u1ee9c chi ti\u1ebft v\u1ec1 c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c marketing.<\/div>\n

b) Marketing Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i (SMM)<\/h4>\n
C\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 TikTok v\u00e0 Instagram l\u00e0 nh\u1eefng c\u01a1 h\u1ed9i m\u1ea1nh m\u1ebd \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eed d\u1ee5ng m\u1ed7i ng\u00e0y. Vi\u1ec7c \u0111\u01b0a t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng th\u01b0\u1eddng, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u1ecbnh k\u1ef3 tr\u00ean c\u00e1c trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c nhau v\u1edbi li\u00ean k\u1ebft tr\u1edf l\u1ea1i trang web c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch so\u1ea1n c\u00e1c b\u00e0i \u0111\u0103ng h\u1ea5p d\u1eabn.<\/div>\n
Xem th\u00eam: Hu\u1ea5n luy\u1ec7n marketing cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups t\u1ea1i Vi\u1ec7t Nam<\/a> – DTM Consulting<\/strong><\/div>\n

\u00a0c) Email marketing<\/h4>\n
Marketing qua email li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua email. \u0110\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n hi\u1ec3u c\u00e1ch so\u1ea1n nh\u1eefng d\u00f2ng ch\u1ee7 \u0111\u1ec1 h\u1ea5p d\u1eabn \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi \u0111\u1ecdc nh\u1ea5p v\u00e0o, v\u00e0 c\u00e1ch v\u01b0\u1ee3t qua c\u00e1c b\u1ed9 l\u1ecdc email \u0111\u1ec3 m\u1ee5c ti\u00eau nh\u00ecn th\u1ea5y email c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng ph\u1ea3i ngh\u0129 ra c\u00e1ch \u0111\u1ec3 thu th\u1eadp \u0111\u1ecba ch\u1ec9 email.<\/div>\n

d) Qu\u1ea3n l\u00fd website<\/h4>\n
H\u1ea7u h\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ng\u00e0y nay \u0111\u1ec1u di\u1ec5n ra tr\u1ef1c tuy\u1ebfn, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng trang web c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng m\u1ea1nh m\u1ebd. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n l\u00fd n\u1ed9i dung v\u00e0 trang web.<\/div>\n

2.5. Hi\u1ec3u v\u1ec1 T\u1ed1i \u01afu H\u00f3a T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i, t\u0103ng ROI<\/h3>\n
Nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n t\u1ea1o ra v\u00e0 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3\u00a0 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing t\u1eeb \u0111\u00f3 vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 ROI<\/a>. Quy tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 di\u1ec5n ra tr\u00ean trang \u0111\u00edch, trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ho\u1eb7c qua email. M\u1ee5c ti\u00eau l\u00e0 thu h\u00fat ng\u01b0\u1eddi mua \u0111\u1ebfn m\u1ee9c h\u1ecd th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i. Th\u00f4ng th\u01b0\u1eddng n\u1ebfu t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i d\u01b0\u1edbi 3% th\u01b0\u1eddng cho th\u1ea5y chi\u1ebfn d\u1ecbch k\u00e9m hi\u1ec7u qu\u1ea3, v\u00ec v\u1eady vi\u1ec7c hi\u1ec3u c\u00e1ch c\u1ea3i thi\u1ec7n d\u1ea7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 quan tr\u1ecdng \u0111\u1ec3 th\u00eam gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p (Iron paper).<\/div>\n
Xem th\u00eam:\u00a0Top 15 ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u (brand metric) nh\u1eb1m \u0111o l\u01b0\u1eddng v\u00e0 t\u0103ng ROI<\/strong><\/a> – DTM Consulting<\/div>\n

3. C\u00e1ch n\u00e2ng cao k\u1ef9 n\u0103ng marketing<\/h2>\n

3.1. Tham d\u1ef1 h\u1ed9i th\u1ea3o ho\u1eb7c kh\u00f3a h\u1ecdc<\/h3>\n
Tham gia c\u00e1c h\u1ed9i th\u1ea3o v\u00e0 \u0111\u1ea1t ch\u1ee9ng ch\u1ec9 tr\u1ef1c tuy\u1ebfn l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng marketing c\u1ee7a b\u1ea1n. C\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn tr\u1ea3 ti\u1ec1n v\u00e0 mi\u1ec5n ph\u00ed, bao g\u1ed3m ch\u1ee9ng ch\u1ec9 v\u1ec1 Google Analytics, Google Ads Search, Google Ads Display, Meta Blueprint Marketing, v\u00e0 HootSuite Social Marketing.<\/div>\n

3.2. Tham gia ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chuy\u00ean nghi\u1ec7p<\/h3>\n
L\u1ea5y b\u1eb1ng c\u1ea5p v\u1ec1 marketing l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c \u0111\u1ec3 r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng c\u1ee7a b\u1ea1n nh\u01b0 b\u1eb1ng \u0111\u1ea1i h\u1ecdc, b\u1eb1ng cao h\u1ecdc,….<\/div>\n

3.3. Tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/h3>\n
L\u00e0m vi\u1ec7c t\u1ef1 do ho\u1eb7c th\u1ef1c t\u1eadp marketing c\u00f3 th\u1ec3 mang l\u1ea1i kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 k\u1ef9 n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb trong ng\u00e0nh. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng trong l\u0129nh v\u1ef1c marketing.<\/div>\n
B\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng marketing c\u1ee7a b\u1ea1n ngay h\u00f4m nay. Ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n kh\u00e1m ph\u00e1 th\u00eam v\u1ec1 th\u1ebf gi\u1edbi marketing h\u1ea5p d\u1eabn n\u00e0y v\u00e0 l\u1ef1a ch\u1ecdn h\u1ecdc t\u1eadp ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Champlain College Online cam k\u1ebft gi\u00fap \u0111\u1ecbnh h\u00ecnh v\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng ng\u01b0\u1eddi<\/div>\n

D\u1ecbch v\u1ee5 hu\u1ea5n luy\u1ec7n chuy\u00ean m\u00f4n th\u1ef1c ti\u1ec5n cho ng\u01b0\u1eddi l\u00e0m marketing<\/h2>\n
DTM Consulting hi\u1ec3u r\u1eb1ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng chung c\u1ee7a doanh nghi\u1ec7p, vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing v\u1edbi k\u1ef9 n\u0103ng v\u00e0 chuy\u00ean m\u00f4n l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. Ch\u00fang t\u00f4i th\u01b0\u1eddng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p gi\u1ea3m chi ph\u00ed thu\u00ea ngo\u00e0i b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9 c\u00f3 s\u1eb5n v\u00e0 ph\u00e1t tri\u1ec3n ti\u1ec1m n\u0103ng c\u1ee7a nh\u00e2n s\u1ef1.<\/strong><\/div>\n
Qu\u00e1 tr\u00ecnh b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c ti\u1ebfp x\u00fac v\u00e0 trao \u0111\u1ed5i v\u1edbi doanh nghi\u1ec7p, ch\u00fang t\u00f4i t\u1ed5 ch\u1ee9c \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch th\u1ef1c tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a \u0111\u1ed9i ng\u0169 marketing. Ch\u00fang t\u00f4i c\u00f9ng doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin n\u00e0y, \u0111\u1ed3ng th\u1eddi t\u01b0 v\u1ea5n v\u1ec1 c\u00e1ch \u0111\u00e0o t\u1ea1o v\u00e0 tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 m\u1edbi. D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing c\u1ee7a ch\u00fang t\u00f4i bao g\u1ed3m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 marketing v\u00e0 hu\u1ea5n luy\u1ec7n (coaching) nh\u00e2n l\u1ef1c marketing. Ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n th\u1ef1c hi\u1ec7n n\u00f3 b\u1eb1ng c\u00e1ch h\u01b0\u1edbng d\u1eabn doanh nghi\u1ec7p th\u00f4ng qua t\u1eebng b\u01b0\u1edbc m\u1ed9t.<\/div>\n
N\u1ebfu doanh nghi\u1ec7p \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng ho\u1eb7c c\u1eadp nh\u1eadt \u0111\u1ed9i ng\u0169 marketing, ch\u00fang t\u00f4i \u0111\u1ec1u s\u1eb5n l\u00f2ng cung c\u1ea5p t\u01b0 v\u1ea5n c\u1ee5 th\u1ec3 v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c t\u1eeb c\u00e1c chuy\u00ean gia c\u00f3 kinh nghi\u1ec7m. H\u00e3y CONTACT<\/a><\/strong> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh n\u00e0y v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng cho \u0111\u1ed9i ng\u0169 marketing c\u1ee7a doanh nghi\u1ec7p.<\/div>\n
\"hu\u1ea5n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

B\u1ea1n \u0111am m\u00ea v\u00e0 mu\u1ed1n ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c marketing, digital marketing? Ho\u1eb7c b\u1ea1n \u0111ang mu\u1ed1n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 marketing n\u1ed9i b\u1ed9 cho ri\u00eang c\u00f4ng ty m\u00ecnh? D\u00f9 b\u1ea1n l\u00e0 marketer hay nh\u00e0 qu\u1ea3n l\u00fd, ch\u1ee7 doanh nghi\u1ec7p th\u00ec c\u00f3 v\u1ebb nh\u01b0 b\u1ea1n \u0111ang c\u00f3 nhi\u1ec1u b\u0103n kho\u0103n […]<\/p>","protected":false},"author":20,"featured_media":16799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[716,657],"class_list":["post-16794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-dao-tao-marketing","tag-marketing-career",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16794"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16794\/revisions"}],"predecessor-version":[{"id":16801,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16794\/revisions\/16801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16799"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}