{"id":16791,"date":"2023-12-21T14:59:47","date_gmt":"2023-12-21T07:59:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16791"},"modified":"2023-12-21T14:59:47","modified_gmt":"2023-12-21T07:59:47","slug":"chien-luoc-phat-trien-san-pham","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-phat-trien-san-pham\/","title":{"rendered":"5 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m cho m\u1ecdi doanh nghi\u1ec7p"},"content":{"rendered":"

N\u1ebfu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 b\u1ecb l\u1ed7i th\u1eddi, d\u1ec5 b\u1ecb sao ch\u00e9p th\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u1edbi vi\u1ec7c s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p n\u1ebfu doanh nghi\u1ec7p ch\u1ec9 kinh doanh 1 s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m r\u1ea5t d\u1ec5 d\u00e0ng b\u1ecb sao ch\u00e9p n\u00ean ch\u00fang \u0111\u00f2i h\u1ecfi s\u1ef1 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng. Facebook l\u00e0 m\u1ed9t v\u00ed d\u1ee5, v\u1edbi s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 TikTok, X,… Do v\u1eady, doanh nghi\u1ec7p c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m (product development strategy) \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn, nh\u01b0ng vi\u1ec7c t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro m\u1eafc nh\u1eefng sai l\u1ea7m t\u1ed1n k\u00e9m. N\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng c\u00f3 con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c t\u00ednh n\u0103ng m\u1edbi.\u00a0<\/span><\/p>\n

H\u00e3y c\u00f9ng DTM Consulting kh\u00e1m ph\u00e1 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m <\/span>(product development strategy)<\/span> h\u1eefu \u00edch \u0111\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Ph\u00e1t tri\u1ec3n phi\u00ean b\u1ea3n c\u1ea3i ti\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i<\/b><\/h2>\n

T\u1ea1o ra phi\u00ean b\u1ea3n s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh n\u0103ng t\u1ed1t h\u01a1n s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t v\u00e0 t\u1ed1t nh\u1ea5t, c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n v\u1ec1 l\u00e2u d\u00e0i. Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m li\u00ean t\u1ee5c thay \u0111\u1ed5i, c\u1ea3i ti\u1ebfn v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng mong \u0111\u1ee3i nh\u1eefng \u0111i\u1ec1u t\u1ed1t h\u01a1n t\u1eeb c\u00e1c phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng t\u00ednh n\u0103ng n\u00e0o kh\u00e1ch h\u00e0ng mu\u1ed1n th\u1ea5y \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.\u00a0<\/span><\/p>\n

Apple<\/a> l\u00e0 m\u1ed9t v\u00ed d\u1ee5. C\u00f4ng ty n\u00e0y n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c ph\u00e1t h\u00e0nh iPhone m\u1edbi m\u1ed7i n\u0103m \u2013 m\u00e0n h\u00ecnh ng\u00e0y c\u00e0ng l\u1edbn h\u01a1n, camera ng\u00e0y c\u00e0ng t\u1ed1t h\u01a1n v\u00e0 nhi\u1ec1u ch\u1ee9c n\u0103ng h\u01a1n \u0111\u01b0\u1ee3c b\u1ed5 sung. \u0110\u1ed3ng th\u1eddi, v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, s\u1ea3n ph\u1ea9m iPhone c\u1ee7a Apple ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t trong nh\u1eefng d\u00f2ng \u0111i\u1ec7n tho\u1ea1i \u0111\u01b0\u1ee3c mua nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u1edbi m\u1ed7i l\u1ea7n mua, l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng s\u00e2u s\u1eafc v\u00e0 Apple c\u00f3 m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 s\u1eb5n s\u00e0ng ch\u1edd \u0111\u1ee3i y\u00eau c\u1ea7u phi\u00ean b\u1ea3n ti\u1ebfp theo.<\/span><\/p>\n

>> Xem th\u00eam: <\/span>[Chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u] Apple: T\u1eeb b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n \u0111\u1ebfn \u0111\u1ec9nh vinh quang | DTM Consulting<\/span><\/a><\/p>\n

\"Chi\u1ebfn<\/p>\n

T\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch h\u01a1n, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c c\u0169ng b\u00e1n s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1. \u0110i\u1ec1u n\u00e0y l\u00e0 do s\u1ea3n ph\u1ea9m mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1ch cung c\u1ea5p s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m nhi\u1ec1u h\u01a1n, b\u1ed5 sung d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 ho\u1eb7c cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng cung c\u1ea5p.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5, IKEA<\/a> cung c\u1ea5p \u1ed5n \u0111\u1ecbnh \u0111\u1ed3 n\u1ed9i th\u1ea5t ch\u1eafc ch\u1eafn v\u1edbi chi ph\u00ed th\u1ea5p. C\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y khi kh\u00e1ch h\u00e0ng mua v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u1edf nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m, do \u0111\u00f3 c\u00e1c quy tr\u00ecnh trong chu\u1ed7i cung \u1ee9ng c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp chi ph\u00ed cao h\u01a1n. C\u00f4ng ty c\u0169ng c\u00f3 th\u1ec3 \u0111a d\u1ea1ng h\u00f3a b\u1eb1ng c\u00e1ch \u0111\u01b0a ra nhi\u1ec1u m\u1eabu m\u00e3 \u0111a d\u1ea1ng, gi\u00fap mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u1ec1 thi\u1ebft k\u1ebf. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 m\u1eb7c d\u00f9 \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u1ee7a IKEA c\u00f3 m\u1ee9c gi\u00e1 th\u1ea5p v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn nh\u01b0ng nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a IKEA \u0111\u1ec1u c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng \u0111\u1ea7u. \u0110\u00f3 l\u00e0 c\u00e1ch IKEA t\u0103ng gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/span><\/p>\n

\"\"<\/p>\n

Cung c\u1ea5p s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed<\/b><\/h2>\n

Cung c\u1ea5p phi\u00ean b\u1ea3n s\u1ea3n ph\u1ea9m m\u1eabu d\u00f9ng th\u1eed (sample product) ho\u1eb7c phi\u00ean b\u1ea3n minisize ho\u1eb7c nh\u1ecf h\u01a1n v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng vi\u1ec7c cho ph\u00e9p kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, doanh nghi\u1ec7p s\u1ebd cho kh\u00e1ch h\u00e0ng th\u1ea5y h\u1ecd c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i nh\u01b0 th\u1ebf n\u00e0o t\u1eeb s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c tin t\u01b0\u1edfng v\u00e0 s\u1eed d\u1ee5ng. <\/span>Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch th\u1eed nghi\u1ec7m n\u00e0y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 l\u00e0m cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0ng \u0111\u1eaft ti\u1ec1n tr\u1edf n\u00ean r\u1ebb h\u01a1n b\u1eb1ng c\u00e1ch t\u1eb7ng mi\u1ec5n ph\u00ed th\u1eddi gian s\u1eed d\u1ee5ng ban \u0111\u1ea7u.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: Netflix, Prime, Disney v\u00e0 Amazon cung c\u1ea5p b\u1ea3n d\u00f9ng th\u1eed c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap h\u1ecd d\u00f9ng th\u1eed n\u1ed9i dung ph\u00e1t s\u00f3ng c\u00f3 s\u1eb5n \u0111\u1ec3 xem. Khi kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a d\u1ecbch v\u1ee5 trong th\u1eddi gian d\u00f9ng th\u1eed, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ti\u1ebfp t\u1ee5c tr\u1ea3 nguy\u00ean gi\u00e1 cho d\u1ecbch v\u1ee5.<\/span><\/p>\n

<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a ho\u1eb7c t\u00f9y ch\u1ec9nh s\u1ea3n ph\u1ea9m<\/b><\/h2>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, th\u1ecb hi\u1ebfu c\u1ee7a h\u1ecd th\u00ec m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c <\/span>c\u00e1 nh\u00e2n h\u00f3a<\/span><\/a> c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u201cchung chung\u201d. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng cao h\u01a1n.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: Apple cho ph\u00e9p in t\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean s\u1ea3n ph\u1ea9m m\u00e1y t\u00ednh Mac v\u00e0 Dell c\u0169ng l\u00e0m nh\u01b0 v\u1eady v\u1edbi m\u00e1y t\u00ednh c\u1ee7a h\u1ecd. Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch chuy\u00ean m\u00f4n h\u00f3a s\u1ebd c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c quan tr\u1ecdng.<\/span><\/p>\n

Ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi (product line)<\/b><\/a><\/h2>\n

\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m (product line) hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng v\u00e0 kh\u00f4ng c\u00f2n \u0111em l\u1ea1i doanh thu, l\u1ee3i nhu\u1eadn? \u0110\u00e2y l\u00e0 l\u00fac doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m t\u1ed1t \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 \u0111\u1ed5i m\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Khi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, h\u00e3y l\u01b0u \u00fd \u0111\u1ebfn nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n v\u00ec b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o c\u0169ng ph\u1ea3i b\u1ed5 sung nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n m\u00e0 s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

L\u00e0 doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t nh\u01b0ng Coca-Cola<\/a> v\u1eabn lu\u00f4n kh\u00f4ng ng\u1eebng nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1c nhu c\u1ea7u, th\u1ecb hi\u1ebfu kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u1eeb s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c l\u00e0 d\u00f2ng n\u01b0\u1edbc u\u1ed1ng c\u00f3 gas, hi\u1ec7n nay doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau nh\u01b0 n\u01b0\u1edbc u\u1ed1ng \u0111\u00f3ng chai Dasani, n\u01b0\u1edbc t\u0103ng l\u1ef1c Samurai,… nh\u1eb1m \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/span><\/p>\n

V\u00ed d\u1ee5 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe h\u01a1n, Coca-Cola \u0111\u00e3 \u0111\u00e1p \u1ee9ng l\u1ed1i s\u1ed1ng m\u1edbi \u0111\u00f3 b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m n\u01b0\u1edbc gi\u1ea3i kh\u00e1t b\u1ed5 sung th\u00eam nhi\u1ec1u d\u01b0\u1ee1ng ch\u1ea5t cho s\u1ee9c kh\u1ecfe – Fuzetea+.\u00a0<\/span><\/p>\n

\"Product<\/p>\n

>> Xem th\u00eam: <\/span>Quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a s\u1ea3n ph\u1ea9m cho m\u1ecdi doanh nghi\u1ec7p (Ph\u1ea7n 1) | DTM Consulting<\/span><\/a><\/p>\n

K\u1ebft lu\u1eadn<\/b><\/h2>\n

DTM Consulting hi\u1ec3u r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh c\u1ee7a doanh nghi\u1ec7p th\u00ec c\u1ea7n \u0111\u00f2i h\u1ecfi nhi\u1ec1u ngu\u1ed3n l\u1ef1c, chi ph\u00ed v\u00e0 th\u1eddi gian cho ho\u1ea1t \u0111\u1ed9ng <\/span>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, c\u1ea1nh tranh<\/span><\/a>,… Do \u0111\u00f3, \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3, ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p, ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m c\u01a1 s\u1edf \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p nh\u1ea5t.\u00a0<\/span><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n ho\u1eb7c c\u1ea7n t\u01b0 v\u1ea5n trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, h\u00e3y <\/span>CONTACT<\/span><\/a> v\u1edbi DTM Consulting \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc t\u1eeb c\u00e1c c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

N\u1ebfu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 b\u1ecb l\u1ed7i th\u1eddi, d\u1ec5 b\u1ecb sao ch\u00e9p th\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u1edbi vi\u1ec7c s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p n\u1ebfu doanh nghi\u1ec7p ch\u1ec9 kinh doanh 1 s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m r\u1ea5t d\u1ec5 d\u00e0ng b\u1ecb […]<\/p>","protected":false},"author":17,"featured_media":16792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644],"class_list":["post-16791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16791"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16791\/revisions"}],"predecessor-version":[{"id":16793,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16791\/revisions\/16793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16792"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}