{"id":16728,"date":"2023-12-11T17:56:47","date_gmt":"2023-12-11T10:56:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16728"},"modified":"2023-12-14T11:36:29","modified_gmt":"2023-12-14T04:36:29","slug":"thi-truong-trang-suc","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thi-truong-trang-suc\/","title":{"rendered":"B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c Vi\u1ec7t Nam – C\u1eadp nh\u1eadt 2023-2030 – Download PDF"},"content":{"rendered":"

B\u1ea5t ch\u1ea5p nh\u1eefng \u1ea3nh h\u01b0\u1edfng t\u1eeb kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf h\u1eadu \u0111\u1ea1i d\u1ecbch COVID-19, th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c Vi\u1ec7t Nam v\u1eabn \u0111ang di\u1ec5n bi\u1ebfn t\u00edch c\u1ef1c.<\/span><\/p>\n

V\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd ho\u1eb7c marketer trong l\u0129nh v\u1ef1c trang s\u1ee9c, ph\u1ee5 ki\u1ec7n, b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec trong th\u1ecb tr\u01b0\u1eddng h\u1ed7n lo\u1ea1n hi\u1ec7n nay?<\/span><\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c Vi\u1ec7t Nam<\/h2>\n

B\u1ea5t ch\u1ea5p nh\u1eefng \u1ea3nh h\u01b0\u1edfng t\u1eeb kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf h\u1eadu \u0111\u1ea1i d\u1ecbch COVID-19, th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c Vi\u1ec7t Nam v\u1eabn \u0111ang di\u1ec5n bi\u1ebfn t\u00edch c\u1ef1c. <\/span>V\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd ho\u1eb7c marketer trong l\u0129nh v\u1ef1c trang s\u1ee9c, ph\u1ee5 ki\u1ec7n, b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec trong th\u1ecb tr\u01b0\u1eddng h\u1ed7n lo\u1ea1n hi\u1ec7n nay?<\/span><\/p>\n

Theo Statista (2023), th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c Vi\u1ec7t Nam[1] t\u1ea1o ra doanh thu 1,09 t\u1ef7 USD v\u00e0o n\u0103m 2023[2]. D\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m l\u00e0 4,39% (CAGR 2023-2026).<\/span><\/p>\n

Tr\u00ean c\u01a1 s\u1edf b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi, m\u1ed7i ng\u01b0\u1eddi \u1edf Vi\u1ec7t Nam ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ea1o ra doanh thu 10,89 USD v\u00e0o n\u0103m 2023. Ngo\u00e0i ra, ng\u01b0\u1eddi ta \u01b0\u1edbc t\u00ednh r\u1eb1ng 84% doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng Trang s\u1ee9c v\u00e0o n\u0103m 2023 s\u1ebd \u0111\u1ebfn t\u1eeb Trang s\u1ee9c kh\u00f4ng cao c\u1ea5p (Non-luxury). Th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c Vi\u1ec7t Nam \u0111ang c\u00f3 nhu c\u1ea7u t\u0103ng cao \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng v\u00e0 truy\u1ec1n th\u1ed1ng, ph\u1ea3n \u00e1nh di s\u1ea3n v\u0103n h\u00f3a phong ph\u00fa c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc.<\/span><\/p>\n

\"T\u1ed5ng<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u0169ng theo b\u00e1o c\u00e1o c\u1ee7a Statista (2022), doanh thu th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c Vi\u1ec7t Nam c\u00f3 xu h\u01b0\u1edbng gia t\u0103ng \u1edf c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng[2].<\/span><\/p>\n

Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c Vi\u1ec7t Nam<\/h2>\n

Theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a Grand View Research (2022), v\u1ec1 gi\u00e1 tr\u1ecb, th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c chia th\u00e0nh n\u0103m lo\u1ea1i, \u0111\u00f3 l\u00e0 d\u00e2y chuy\u1ec1n\/v\u00f2ng c\u1ed5, nh\u1eabn, hoa tai, v\u00f2ng tay v\u00e0 c\u00e1c lo\u1ea1i kh\u00e1c[3]. Nh\u1eabn n\u1ed5i l\u00ean l\u00e0 ph\u00e2n kh\u00fac l\u1edbn nh\u1ea5t v\u00e0o n\u0103m 2022, v\u1edbi th\u1ecb ph\u1ea7n 33,7%. Ph\u00e2n kh\u00fac n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong su\u1ed1t giai \u0111o\u1ea1n d\u1ef1 b\u00e1o \u0111\u1ec3 gi\u00e0nh th\u1ecb ph\u1ea7n 34,5% v\u00e0o n\u0103m 2030.<\/span><\/p>\n

Doanh s\u1ed1 b\u00e1n nh\u1eabn ng\u00e0y c\u00e0ng t\u0103ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhu c\u1ea7u v\u1ec1 nh\u1eabn c\u01b0\u1edbi ng\u00e0y c\u00e0ng t\u0103ng, c\u00f9ng v\u1edbi s\u1edf th\u00edch ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 trang ph\u1ee5c c\u00f4ng s\u1edf. M\u1ed9t xu h\u01b0\u1edbng ch\u00ednh \u0111ang thu h\u00fat th\u1ecb tr\u01b0\u1eddng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y l\u00e0 doanh s\u1ed1 b\u00e1n nh\u1eabn ng\u00e0y c\u00e0ng t\u0103ng trong ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng nam gi\u1edbi. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 do nh\u1eefng c\u1ea3i ti\u1ebfn trong thi\u1ebft k\u1ebf trang s\u1ee9c d\u00e0nh cho nam gi\u1edbi v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 th\u1eddi trang ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a nam gi\u1edbi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/span><\/p>\n

\"ph\u00e2n<\/p>\n

C\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd trong quan \u0111i\u1ec3m v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u1ec1 nh\u1eabn, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1ebf h\u1ec7 tr\u1ebb. Thay v\u00ec quan ni\u1ec7m truy\u1ec1n th\u1ed1ng v\u1ec1 h\u00f4n nh\u00e2n, th\u1ebf h\u1ec7 tr\u1ebb hi\u1ec7n nay th\u01b0\u1eddng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd gi\u1eefa t\u00ecnh y\u00eau v\u00e0 nh\u1eabn, bao g\u1ed3m nh\u1eabn cam k\u1ebft, nh\u1eabn \u0111\u00ednh h\u00f4n v\u00e0 nh\u1eabn h\u1ee9a h\u1eb9n. D\u1ef1 ki\u1ebfn trong t\u01b0\u01a1ng lai g\u1ea7n, ng\u00e0nh kim ho\u00e0n s\u1ebd t\u1eadp trung h\u01a1n v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tr\u00ean to\u00e0n c\u1ea7u, do \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y th\u01b0\u1eddng c\u00f3 s\u1ef1 \u01b0a th\u00edch \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eabn[4]. <\/span>Nhu c\u1ea7u v\u1ec1 nh\u1eabn c\u01b0\u1edbi \u0111ang gia t\u0103ng, \u0111\u1ed3ng th\u1eddi s\u1ef1 quan t\u00e2m \u0111\u1ebfn trang ph\u1ee5c c\u00f4ng s\u1edf c\u0169ng \u0111ang \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 b\u00e1n nh\u1eabn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi[4].<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn nh\u1eadn v\u1ec1 nh\u1eabn c\u0169ng \u0111\u00e3 thay \u0111\u1ed5i, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong vi\u1ec7c k\u1ebft n\u1ed1i t\u00ecnh y\u00eau v\u00e0 nh\u1eabn, v\u00ed d\u1ee5 nh\u01b0 nh\u1eabn \u0111\u00ednh h\u00f4n v\u00e0 nh\u1eabn k\u1ebft h\u00f4n, trong khi v\u1eabn gi\u1eef quan \u0111i\u1ec3m \u00edt truy\u1ec1n th\u1ed1ng v\u1ec1 h\u00f4n nh\u00e2n. D\u1ef1 ki\u1ebfn trong t\u01b0\u01a1ng lai, nh\u00e0 s\u1ea3n xu\u1ea5t trang s\u1ee9c s\u1ebd h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb h\u01a1n tr\u00ean to\u00e0n c\u1ea7u, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 nh\u1eabn[4].<\/span><\/p>\n

Ng\u01b0\u1eddi ch\u01a1i ch\u00ednh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/h2>\n

Hi\u1ec7n nay, th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c Vi\u1ec7t Nam \u0111a ph\u1ea7n l\u00e0 c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam v\u1edbi h\u01a1n 90% th\u1ecb ph\u1ea7n[2] v\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i l\u00e0 c\u00e1c doanh nghi\u1ec7p trang s\u1ee9c qu\u1ed1c t\u1ebf nh\u01b0 Pandora, Dior, Catier,…<\/span><\/p>\n

\"Doanh<\/p>\n

\"doanh<\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c Vi\u1ec7t Nam<\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf th\u00e2m nh\u1eadp v\u00e0o Vi\u1ec7t Nam<\/span><\/strong><\/h3>\n

Trong giai \u0111o\u1ea1n t\u1eeb n\u0103m 2015 \u0111\u1ebfn cu\u1ed1i n\u0103m 2022, s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p kinh doanh trang s\u1ee9c t\u1ea1i Vi\u1ec7t Nam t\u0103ng t\u1eeb 8,000 l\u00ean 10,000, nh\u01b0ng ch\u1ec9 c\u00f3 kho\u1ea3ng m\u01b0\u1eddi th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng[5].<\/span><\/p>\n

M\u1eb7c d\u00f9 \u0111\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn ng\u00e0nh trang s\u1ee9c, th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u1eabn gi\u1eef t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh so v\u1edbi m\u1ed9t s\u1ed1 qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1 kh\u00e1c. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Swarovski, Pandora \u0111\u00e3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ea1i Vi\u1ec7t Nam, v\u1edbi Pandora \u0111ang chu\u1ea9n b\u1ecb x\u00e2y d\u1ef1ng nh\u00e0 m\u00e1y trang s\u1ee9c th\u1ee9 ba tr\u00ean to\u00e0n th\u1ebf gi\u1edbi t\u1ea1i Vi\u1ec7t Nam[6].<\/span><\/p>\n

M\u1eb7c d\u00f9 Vi\u1ec7t Nam c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n trong l\u0129nh v\u1ef1c trang s\u1ee9c, nh\u01b0ng doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1eb7c bi\u1ec7t. C\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u r\u1ea5t kh\u1ed1c li\u1ec7t, v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn nh\u01b0 Tiffany & Co., Pandora, Chow Tai Fook v\u00e0 Louis Vuitton, c\u00f9ng nhi\u1ec1u \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/span><\/p>\n

Doanh nghi\u1ec7p Vi\u1ec7t \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c qu\u1ed1c t\u1ebf t\u1ea1i c\u00e1c trung t\u00e2m mua s\u1eafm h\u00e0ng \u0111\u1ea7u, nh\u01b0ng v\u1eabn \u0111ang thi\u1ebfu v\u1ecb th\u1ebf so v\u1edbi \u0111\u1ed1i th\u1ee7 n\u01b0\u1edbc ngo\u00e0i. C\u1ee5 th\u1ec3, th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c n\u01b0\u1edbc ngo\u00e0i th\u01b0\u1eddng t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng cao c\u1ea5p v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m qua c\u00e1c trung t\u00e2m mua s\u1eafm. Ng\u01b0\u1ee3c l\u1ea1i, doanh nghi\u1ec7p Vi\u1ec7t Nam t\u1eadp trung v\u00e0o m\u1eb7t b\u1eb1ng b\u00e1n l\u1ebb nh\u1ecf v\u00e0 ch\u01b0a \u0111\u1ee7 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 c\u1ea1nh tranh t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i.<\/span><\/p>\n

Trang s\u1ee9c l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0<\/h3>\n

Gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c Vi\u1ec7t Nam \u0111\u00e3 tr\u1ea3i qua s\u1ef1 bi\u1ebfn \u0111\u1ed9ng. T\u1eeb 0,82 t\u1ef7 USD v\u00e0o n\u0103m 2014, th\u1ecb tr\u01b0\u1eddng t\u0103ng l\u00ean 1,01 t\u1ef7 USD v\u00e0o n\u0103m 2019, nh\u01b0ng gi\u1ea3m xu\u1ed1ng 0,82 t\u1ef7 USD v\u00e0o n\u0103m 2020 do t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19. Tuy nhi\u00ean, n\u0103m 2022, m\u1ea3ng trang s\u1ee9c \u0111\u00e3 ph\u1ee5c h\u1ed3i v\u00e0 \u0111\u1ea1t doanh thu 1,02 t\u1ef7 USD. D\u1ef1 ki\u1ebfn th\u1ecb tr\u01b0\u1eddng s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng 5,02% h\u00e0ng n\u0103m t\u1eeb n\u0103m 2022, v\u1edbi trang s\u1ee9c kh\u00f4ng cao c\u1ea5p d\u1ef1 ki\u1ebfn chi\u1ebfm 84% doanh thu[2].<\/span><\/p>\n

Ng\u01b0\u1eddi mua trang s\u1ee9c t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng ch\u1ecdn thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n v\u1edbi m\u1ee5c \u0111\u00edch ti\u1ebft ki\u1ec7m v\u00e0 \u0111\u1ea7u t\u01b0 h\u01a1n l\u00e0 ch\u00fa tr\u1ecdng v\u00e0o v\u1ebb \u0111\u1eb9p th\u1ea9m m\u1ef9.<\/span><\/strong><\/p><\/blockquote>\n

Ti\u00eau th\u1ee5 v\u00e0ng gia t\u0103ng<\/span><\/h3>\n

Theo B\u00e1o c\u00e1o Xu h\u01b0\u1edbng Nhu c\u1ea7u V\u00e0ng c\u1ee7a H\u1ed9i \u0111\u1ed3ng V\u00e0ng Th\u1ebf gi\u1edbi (WGC), nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0ng t\u1ea1i Vi\u1ec7t Nam gi\u1ea3m 1% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, xu\u1ed1ng c\u00f2n 11,9 t\u1ea5n trong qu\u00fd 3\/2023 so v\u1edbi 12 t\u1ea5n trong qu\u00fd 3\/2022[7].<\/span><\/p>\n

Ph\u00e2n t\u00edch c\u1ee7a WGC v\u1ec1 \u0111\u1ea7u t\u01b0 v\u00e0ng c\u00e1 nh\u00e2n t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y Vi\u1ec7t Nam \u0111\u1ee9ng trong top 10 th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 v\u00e0ng to\u00e0n c\u1ea7u v\u00e0 l\u00e0 th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1 v\u00e0o n\u0103m 2021. H\u01a1n 80% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd \u0111\u00e3 mua v\u00e0ng trong n\u0103m 2021 v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch mua th\u00eam trong t\u01b0\u01a1ng lai.Cu\u1ed9c kh\u1ea3o s\u00e1t c\u0169ng ch\u1ec9 ra s\u1ef1 quan t\u00e2m l\u1edbn c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ed1i v\u1edbi v\u00e0ng, xem n\u00f3 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n an to\u00e0n t\u00e0i ch\u00ednh l\u00e2u d\u00e0i ch\u1ed1ng l\u1ea1i l\u1ea1m ph\u00e1t v\u00e0 bi\u1ebfn \u0111\u1ed9ng ti\u1ec1n t\u1ec7. Nhu c\u1ea7u v\u00e0ng trong n\u01b0\u1edbc ti\u1ebfp t\u1ee5c t\u0103ng m\u1ea1nh, v\u00e0 d\u1ef1 ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ec7 th\u1ed1ng t\u00e0i ch\u00ednh qu\u1ed1c gia s\u1ebd th\u00fac \u0111\u1ea9y th\u00eam t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0ng c\u0169ng nh\u01b0 t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u00e0o v\u00e0ng.<\/span><\/p>\n

\"\"<\/p>\n

Theo nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a c\u00f4ng ty m\u00f4i gi\u1edbi t\u00e0i ch\u00ednh Forex Suggest, c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Luxembourg, Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia c\u00f3 nhu c\u1ea7u v\u00e0ng trang s\u1ee9c t\u0103ng m\u1ea1nh nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2022, v\u1edbi m\u1ee9c t\u0103ng 51% so v\u1edbi n\u0103m 2021[8]. Nhu c\u1ea7u v\u00e0ng n\u1eef trang s\u1ee9c t\u1ea1i Vi\u1ec7t Nam b\u1eaft \u0111\u1ea7u t\u0103ng nhanh k\u1ec3 t\u1eeb n\u0103m 2005. Theo sau Vi\u1ec7t Nam l\u00e0 C\u00e1c ti\u1ec3u v\u01b0\u01a1ng qu\u1ed1c \u1ea2 R\u1eadp th\u1ed1ng nh\u1ea5t (UAE) v\u00e0 Australia v\u1edbi m\u1ee9c t\u0103ng l\u1ea7n l\u01b0\u1ee3t l\u00e0 38% v\u00e0 30%[8].<\/span><\/p>\n

Kinh doanh tr\u1ef1c tuy\u1ebfn trang s\u1ee9c<\/span><\/h3>\n

N\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t 30 t\u1ef7 USD v\u00e0o 2023 v\u00e0 d\u1ef1 ki\u1ebfn t\u0103ng l\u00ean ~45 t\u1ef7 USD v\u00e0o 2025, nh\u1edd s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 s\u1ef1 gia t\u0103ng trong vi\u1ec7c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0a Vi\u1ec7t Nam tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng n\u1ec1n kinh t\u1ebf ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t \u1edf \u0110\u00f4ng Nam \u00c1[9]. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trang s\u1ee9c ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch COVID-19. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam li\u00ean t\u1ee5c ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc \u1edf m\u1ee9c 16-30%\/n\u0103m v\u00e0 d\u1ef1 ki\u1ebfn quy m\u00f4 th\u1ecb tr\u01b0\u1eddng s\u1ebd \u0111\u1ea1t 20,5 t\u1ef7 USD trong n\u0103m 2023[10].<\/span><\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n bao g\u1ed3m t\u0103ng tr\u01b0\u1edfng t\u1ea7ng l\u1edbp trung l\u01b0u, s\u1ef1 gia t\u0103ng c\u1ee7a k\u00eanh mua s\u1eafm tr\u1ef1c tuy\u1ebfn, v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7. T\u1ea7ng l\u1edbp trung l\u01b0u \u1edf Vi\u1ec7t Nam v\u00e0 to\u00e0n c\u1ea7u \u0111\u1ec1u \u0111ang t\u0103ng l\u00ean, t\u1ea1o ra nhu c\u1ea7u l\u1edbn v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cao c\u1ea5p, bao g\u1ed3m trang s\u1ee9c. Theo McKinsey \u01b0\u1edbc t\u00ednh c\u00f3 h\u01a1n m\u1ed9t n\u1eeda d\u00e2n s\u1ed1 Vi\u1ec7t Nam s\u1ebd gia nh\u1eadp t\u1ea7ng l\u1edbp trung l\u01b0u to\u00e0n c\u1ea7u v\u00e0o n\u0103m 2035, t\u1ea1o th\u00eam thu nh\u1eadp kh\u1ea3 d\u1ee5ng v\u00e0 th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng[11]. K\u00eanh mua s\u1eafm tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, v\u1edbi Vi\u1ec7t Nam c\u00f3 h\u01a1n 100.000 website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u00ednh \u0111\u1ebfn th\u00e1ng 6 n\u0103m 2023[12]. C\u00f4ng ngh\u1ec7 nh\u01b0 th\u1ef1c t\u1ebf \u1ea3o (VR), th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1edbi l\u1ea1 v\u00e0 h\u1ea5p d\u1eabn.<\/span><\/p>\n

\"\"<\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trang s\u1ee9c. Doanh nghi\u1ec7p c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi mong mu\u1ed1n tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u01b0\u01a1ng t\u1ef1 nh\u01b0 mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p trang s\u1ee9c th\u00e0nh c\u00f4ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed bao g\u1ed3m Cartier, Tiffany & Co., PNJ, ANA LUISA, Missoma, Miansai, Catbird, Huy Thanh Jewelry, EROPI, v\u00e0 STONE AND STRAND. Tiffany & Co. v\u00e0 Pandora l\u00e0 v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c tri\u1ec3n khai th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Ng\u01b0\u1eddi Vi\u1ec7t \u00edt trung th\u00e0nh<\/span><\/h3>\n

Theo McKinsey (2023), c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam ng\u00e0y c\u00e0ng th\u1ec3 hi\u1ec7n s\u1ef1 linh ho\u1ea1t h\u01a1n \u0111\u1ed1i v\u1edbi l\u1ef1a ch\u1ecdn c\u1eeda h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. C\u1ee5 th\u1ec3, h\u1ecd ch\u1ee7 \u0111\u1ed9ng thay \u0111\u1ed5i th\u00f3i quen mua s\u1eafm \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n[11]. Trong s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u01b0\u1ee3c xem l\u00e0 \u00edt trung th\u00e0nh nh\u1ea5t, v\u1edbi 90% \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i c\u1eeda h\u00e0ng ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u trong v\u00f2ng ba th\u00e1ng qua. H\u00e0nh vi n\u00e0y c\u00f3 th\u1ec3 ph\u1ed5 bi\u1ebfn h\u01a1n \u1edf mi\u1ec1n Nam c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc, n\u01a1i c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1eeda h\u00e0ng m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

\"T\u1ed1i<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/a> ho\u1eb7c c\u1eeda h\u00e0ng m\u00e0 h\u1ecd c\u00f2n t\u00ecm ki\u1ebfm s\u1ef1 \u0111\u1ed9c \u0111\u00e1o trong s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 \u0111a d\u1ea1ng mong mu\u1ed1n, t\u1eeb mong mu\u1ed1n s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m cao c\u1ea5p \u0111\u1ebfn \u00fd th\u1ee9c v\u1ec1 gi\u00e1 tr\u1ecb. Nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c t\u1ed1t h\u01a1n l\u00e0 l\u00fd do ch\u00ednh khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u, v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh m\u1edbi v\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn c\u00e1 nh\u00e2n l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng.<\/span><\/p>\n

Trong nh\u1eefng th\u00e1ng \u0111\u1ea7u n\u0103m 2023, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u0169ng \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n \u1edf Vi\u1ec7t Nam \u2014 v\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng xu h\u01b0\u1edbng t\u00edch c\u1ef1c hi\u1ec7n t\u1ea1i b\u1eb1ng c\u00e1ch thu h\u00fat nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng thay \u0111\u1ed5i ho\u1eb7c tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/span><\/p>\n

Trong s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u01b0\u1ee3c xem l\u00e0 \u00edt trung th\u00e0nh nh\u1ea5t.<\/span><\/strong><\/p><\/blockquote>\n

Gen Y v\u00e0 Gen Z – th\u1ebf h\u1ec7 ch\u1edd khai th\u00e1c<\/span><\/h3>\n
\n

\u201cN\u1ebfu doanh s\u1ed1 c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Z (Gen Z) kh\u00f4ng \u0111\u1ea1t 10-15%, c\u00f4ng ty s\u1ebd b\u1ecb b\u1ecf l\u1ea1i v\u00e0o cu\u1ed1i th\u1eadp k\u1ef7 n\u00e0y\u201d, <\/span>CEO of \u00c9quit\u00e9, c\u00f4ng ty A Consumer brand strategy company<\/span><\/strong><\/p>\n<\/blockquote>\n

Hi\u1ec7n nay, d\u00f9 kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c, cao c\u1ea5p \u0111\u1ec1 l\u00e0 th\u1ebf h\u1ec7 Millennials (Gen Y), nh\u01b0ng d\u1ef1 ki\u1ebfn, h\u1ecd s\u1ebd b\u1ecb thay th\u1ebf trong th\u1eadp k\u1ef7 ti\u1ebfp theo b\u1edfi th\u1ebf h\u1ec7 Z. \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ebf h\u1ec7 ho\u00e0n to\u00e0n kh\u00e1c so v\u1edbi th\u1ebf h\u1ec7 anh\/ch\u1ecb, cha m\u1eb9 c\u1ee7a h\u1ecd v\u00ec h\u1ecd \u0111\u01b0\u1ee3c sinh ra v\u00e0 l\u1edbn l\u00ean trong m\u00f4i tr\u01b0\u1eddng b\u00f9ng n\u1ed5 internet, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1.<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, kh\u00e1c v\u1edbi th\u1ebf h\u1ec7 l\u1edbn tu\u1ed5i tr\u01b0\u1edbc \u0111\u00f3, Gen Y v\u00e0 Gen Z d\u00f9 c\u00f3 chi ti\u00eau ti\u1ebft ki\u1ec7m h\u01a1n nh\u01b0ng h\u1ecd coi vi\u1ec7c mua s\u1eafm v\u00e0 chi ti\u00eau v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m\/ th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c, cao c\u1ea5p l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0.<\/span><\/p>\n

\"\"<\/p>\n

Gen Y v\u00e0 Gen Z l\u00e0 nh\u1eefng th\u1ebf h\u1ec7 c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o n\u00ean ho\u1eb7c ph\u00e1 h\u1ee7y m\u1ed9t c\u00f4ng ty\/th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00f4ng ty \u0111\u00f3 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd. L\u00fd do l\u00e0 v\u00ec h\u1ecd l\u00e0 nh\u1eefng th\u1ebf h\u1ec7 \u0111\u00e3 s\u1edbm \u0111\u1ecbnh h\u00ecnh c\u00e1c gi\u00e1 tr\u1ecb, phong c\u00e1ch s\u1ed1ng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a b\u1ea3n th\u00e2n. H\u1ecd c\u0169ng c\u00f3 m\u1ed1i quan t\u00e2m, lo l\u1eafng kh\u00e1c v\u1edbi th\u1ec7 h\u1ec7 anh\/ch\u1ecb v\u00e0 cha m\u1eb9 c\u1ee7a h\u1ecd. H\u1ecd quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn t\u00ednh b\u1ec1n v\u1eefng v\u00e0 t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cho l\u00e0 cao c\u1ea5p v\u00e0 \u0111\u1eaft \u0111\u1ecf. H\u1ecd s\u1ebd k\u1ef3 v\u1ecdng nh\u1eefng ti\u00eau chu\u1ea9n cao h\u01a1n v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m cao c\u1ea5p nh\u01b0 trang s\u1ee9c, s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n v\u1edbi t\u01b0 duy \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y.<\/span><\/p>\n

Xem th\u00eam:<\/p>\n

Th\u1ebf h\u1ec7 X, th\u1ebf h\u1ec7 Y, th\u1ebf h\u1ec7 Z v\u00e0 th\u1ebf h\u1ec7 \u03b1 trong marketing l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n

Gen Z \u2013 Th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng ti\u1ebfp theo t\u1ea1i Vi\u1ec7t Nam<\/a><\/strong><\/p>\n

Doanh nghi\u1ec7p, maketer n\u00ean l\u00e0m g\u00ec?<\/h2>\n

\u201cC\u01a1 h\u1ed9i s\u1ebd lu\u00f4n \u0111\u1ebfn v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 chu\u1ea9n b\u1ecb\u201d<\/span><\/strong><\/p><\/blockquote>\n

Trang s\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p nh\u01b0 trang s\u1ee9c \u0111\u00e1 qu\u00fd v\u00e0 trang s\u1ee9c th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7, mang \u0111\u1ebfn nhi\u1ec1u th\u00e1ch th\u1ee9c trong tr\u1ea3i nghi\u1ec7m mua s\u1eafm <\/span>do kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m trong c\u1ea3 m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u1ed1ng.<\/span> N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m d\u1ec5 g\u00e2y ra gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c h\u1ecfng h\u00f3c.<\/span><\/p>\n

V\u1eady doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec?<\/span><\/p>\n

Chi ti\u1ebft v\u1ec1 xu h\u01b0\u1edbng v\u00e0 l\u1eddi khuy\u00ean, t\u01b0 v\u1ea5n d\u00e0nh cho doanh nghi\u1ec7p T\u1ea2I XU\u1ed0NG<\/strong><\/p>\n

B\u00e1o c\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c – DTM Consulting.vn<\/a><\/strong><\/span><\/span><\/h3>\n

\"B\u00e1o<\/p>\n

—<\/p>\n

Ngu\u1ed3n:<\/p>\n

[1] Th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c (Jewelry) bao g\u1ed3m nh\u1eabn, v\u00f2ng c\u1ed5, khuy\u00ean tai, v\u00f2ng tay, ghim c\u00e0i \u00e1o v\u00e0 c\u00e1c ph\u1ee5 ki\u1ec7n trang s\u1ee9c c\u00e1 nh\u00e2n kh\u00e1c. Trong \u0111\u00f3, bao g\u1ed3m c\u00e1c trang s\u1ee9c cao c\u1ea5p, ph\u1ee5 ki\u1ec7n\/trang s\u1ee9c th\u1eddi trang, kh\u00f4ng bao g\u1ed3m c\u00e1c \u0111\u1ed3 trang s\u1ee9c kh\u00f4ng th\u1ec3 \u0111eo \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb kim lo\u1ea1i qu\u00fd, ng\u1ecdc trai, \u0111\u00e1 qu\u00fd ho\u1eb7c \u0111\u00e1 b\u00e1n qu\u00fd<\/span><\/p>\n

[2] Statista (2022), Jewelry – Vietnam<\/span><\/p>\n

[3]Grand View Research (2022), Jewelry Market Size, Share & Trends Analysis Report By Product Type (Necklace, Ring, Earring, Bracelet, Others), By Material (Gold, Platinum, Diamond, Others), By Region, And Segment Forecasts, 2023 – 2030<\/span><\/p>\n

[4] Custom Market Insights (2023) Global Jewelry Market 2023\u20132032<\/span><\/p>\n

[5] Cenkindo (2023), Exploring the Benefits of Jewelry Manufacturing in Vietnam: A Guide for Foreign Investors and Companies<\/span><\/p>\n

[6]VnExpress (2023), Pandora d\u1ef1 ki\u1ebfn x\u00e2y nh\u00e0 m\u00e1y h\u01a1n 100 tri\u1ec7u USD \u1edf B\u00ecnh D\u01b0\u01a1ng \u0111\u1ea7u n\u0103m sau<\/span><\/p>\n

[7]<\/span> Thanh Ni\u00ean (2023), Th\u1ebf gi\u1edbi chu\u1ed9ng v\u00e0ng, ng\u01b0\u1eddi Vi\u1ec7t l\u1ea1i gi\u1ea3m m\u1ea1nh nhu c\u1ea7u<\/span><\/p>\n

[8] Forex Suggest (2023), The coutries with the biggest increase in gold b\u1ea3 and coin demand<\/span><\/p>\n

[9]<\/span> Google, Temasek, Bain & Company (2023), e-Conomy SEA 2023 report: Vietnam<\/span><\/p>\n

[10] B\u1ed9 C\u00f4ng th\u01b0\u01a1ng (2023), H\u1ed9i ngh\u1ecb ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ng\u00e0y 01\/12\/2023<\/span><\/p>\n

[11] McKinsey (2023), Vietnamese consumers are coming of age in 2023: How businesses can stay ahead<\/span><\/p>\n

[12] Metric.vn<\/span><\/p>","protected":false},"excerpt":{"rendered":"

B\u1ea5t ch\u1ea5p nh\u1eefng \u1ea3nh h\u01b0\u1edfng t\u1eeb kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf h\u1eadu \u0111\u1ea1i d\u1ecbch COVID-19, th\u1ecb tr\u01b0\u1eddng trang s\u1ee9c Vi\u1ec7t Nam v\u1eabn \u0111ang di\u1ec5n bi\u1ebfn t\u00edch c\u1ef1c. V\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd ho\u1eb7c marketer trong l\u0129nh v\u1ef1c trang s\u1ee9c, ph\u1ee5 ki\u1ec7n, b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec trong th\u1ecb tr\u01b0\u1eddng […]<\/p>","protected":false},"author":20,"featured_media":16734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,640],"tags":[656,662],"class_list":["post-16728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-marketing-reports","tag-insights-khach-hang","tag-tags-marketing-reports",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16728"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16728\/revisions"}],"predecessor-version":[{"id":16766,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16728\/revisions\/16766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16734"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}