{"id":16700,"date":"2023-12-06T15:53:07","date_gmt":"2023-12-06T08:53:07","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16700"},"modified":"2023-12-06T16:38:18","modified_gmt":"2023-12-06T09:38:18","slug":"nghien-cuu-thi-truong-faqs","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-faqs\/","title":{"rendered":"C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng (FAQs &#8211; Marketing Research)"},"content":{"rendered":"<p>T\u00f4i c\u1ea7n bi\u1ebft g\u00ec v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/a> th\u01b0\u1eddng s\u1ebd m\u1ea5t bao l\u00e2u?<\/p>\n<p>Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00e0o th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng?<\/p>\n<p>Doanh nghi\u1ec7p n\u00ean t\u1ef1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay nh\u1edd chuy\u00ean gia gi\u00fap \u0111\u1ee1?<\/p>\n<p>Chi ph\u00ed cho m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 bao nhi\u00eau?<\/p>\n<p>&#8230;<\/p>\n<p>B\u1ea1n c\u00f3 \u0111ang c\u00f3 nh\u1eefng th\u1eafc m\u1eafc tr\u00ean? H\u00e3y c\u00f9ng DTM Consulting tr\u1ea3 l\u1eddi nh\u1eefng b\u0103n kho\u0103n th\u01b0\u1eddng g\u1eb7p m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t \u0111ang v\u01b0\u1edbng ph\u1ea3i trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n<h2>B\u1ea1n bi\u1ebft g\u00ec v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng?<\/h2>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u1ea7n thi\u1ebft khi kh\u1edfi \u0111\u1ea7u kinh doanh, tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, v\u00e0 b\u1ea5t c\u1ee9 khi n\u00e0o xu\u1ea5t hi\u1ec7n m\u1ed1i \u0111e d\u1ecda ho\u1eb7c c\u01a1 h\u1ed9i kh\u00f4ng th\u1ec3 d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc. Qu\u00e1 tr\u00ecnh <a href=\"https:\/\/dtmconsulting.vn\/en\/swot-la-gi-cach-thuc-hien-ra-sao-2\/\">ph\u00e2n t\u00edch SWOT<\/a> (Strengths, Weaknesses, Opportunities, Threats &#8211; \u0110i\u1ec3m m\u1ea1nh, \u0110i\u1ec3m y\u1ebfu, C\u01a1 h\u1ed9i, M\u1ed1i \u0111e d\u1ecda) c\u00f3 th\u1ec3 gi\u00fap:<\/p>\n<p>1. X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u01b0a khai th\u00e1c h\u1ebft ho\u1eb7c c\u00f2n b\u1ecf ng\u1ecf<br \/>\n2. \u0110\u00e1nh gi\u00e1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) v\u1ec1 quy m\u00f4, gi\u00e1 c\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a ho\u1eb7c chu k\u1ef3.<br \/>\n3. N\u00eau b\u1eadt nh\u1eefng l\u1ee3i \u00edch \u0111\u1eb7c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<br \/>\n4. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd.<br \/>\n5. Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 v\u1ec1 ngu\u1ed3n l\u1ef1c (con ng\u01b0\u1eddi, th\u1eddi gian, chi ph\u00ed,..)<br \/>\n6. X\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m, bao g\u1ed3m ngu\u1ed3n cung \u1ee9ng linh ki\u1ec7n, thi\u1ebft k\u1ebf v\u00e0 y\u00eau c\u1ea7u ph\u00e1p l\u00fd.<br \/>\n7. \u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng sinh l\u1eddi v\u00e0 \u00fd ngh\u0129a c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/p>\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 h\u1ecd b\u1eb1ng c\u00e1ch \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng. Nghi\u00ean c\u1ee9u\u00a0 th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Hai l\u0129nh v\u1ef1c quan tr\u1ecdng trong kinh doanh v\u00e0 marketing c\u1ea7n ch\u00fa \u00fd:<\/p>\n<p>1. X\u00e1c \u0111\u1ecbnh xem c\u00f4ng ty b\u1ea1n c\u00f3 \u0111ang cung c\u1ea5p nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau mong \u0111\u1ee3i hay kh\u00f4ng.<br \/>\n2. \u0110\u1ea3m b\u1ea3o m\u1ee9c gi\u00e1 ph\u1ea3n \u00e1nh \u0111\u00fang gi\u00e1 tr\u1ecb (v\u00f4 h\u00ecnh v\u00e0 h\u1eefu h\u00ecnh) s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 (\u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p nh\u1ecf, \u0111i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh chi ph\u00ed b\u00e1n h\u00e0ng).<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, b\u1ea1n n\u00ean lu\u00f4n duy tr\u00ec v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, bao g\u1ed3m quy m\u00f4, xu h\u01b0\u1edbng v\u00e0 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng. C\u00e1c ngu\u1ed3n th\u00f4ng tin c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p (secondary data) hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i, trang web ch\u00ednh ph\u1ee7, c\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/top-10-cong-ty-nghien-cuu-thi-truong-lon-nhat-the-gioi\/\">c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n,&#8230;&#8230;&#8230;<\/p>\n<h2>D\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng th\u01b0\u1eddng k\u00e9o d\u00e0i bao l\u00e2u?<\/h2>\n<p>Th\u1eddi gian c\u1ea7n thi\u1ebft cho nghi\u00ean c\u1ee9u, insight kh\u00e1ch h\u00e0ng l\u00e0 bao l\u00e2u? \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 g\u1ed3m ph\u1ea1m vi, quy m\u00f4 nghi\u00ean c\u1ee9u, \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u, ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u, k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n,&#8230;..<\/p>\n<p>Nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 h\u1eefu \u00edch trong m\u1ed9t ho\u1eb7c hai tu\u1ea7n. N\u1ebfu s\u1eed d\u1ee5ng c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00ec ph\u1ea3i cho ph\u00e9p l\u00e2u h\u01a1n, \u0111\u00f4i khi m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia nh\u1ecf th\u00e0nh nhi\u1ec1u giai \u0111o\u1ea1n v\u00e0 k\u00e9o d\u00e0i t\u1eeb 6-12 th\u00e1ng.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p nghi\u00ean c\u1ee9u s\u1ebd k\u00e9o th\u1eddi gian h\u01a1n nh\u01b0 nghi\u00ean c\u1ee9u nh\u00f3m kh\u00e1ch h\u00e0ng l\u00e0 doanh nghi\u1ec7p (business) ho\u1eb7c nghi\u00ean c\u1ee9u m\u1eabu \u1edf quy m\u00f4 l\u1edbn (to\u00e0n qu\u1ed1c ho\u1eb7c nhi\u1ec1u khu v\u1ef1c\/qu\u1ed1c gia kh\u00e1c nhau),&#8230;.<\/p>\n<h2>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng n\u00e0o th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng?<\/h2>\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng gi\u1ed1ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 trong h\u1ed9p c\u00f4ng c\u1ee5, m\u1ed7i c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau, nhu c\u1ea7u nghi\u00ean c\u1ee9u kh\u00e1c nhau. Ch\u00fang bao g\u1ed3m nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p ho\u1eb7c nghi\u00ean c\u1ee9u t\u1ea1i b\u00e0n (desk research) (s\u1eed d\u1ee5ng internet ho\u1eb7c c\u00e1c d\u1eef li\u1ec7u c\u00f3 s\u1eb5n) v\u00e0 nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba, c\u00f3 th\u1ec3 bao g\u1ed3m nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng ( FGIs, IDIs,&#8230;..) ho\u1eb7c kh\u1ea3o s\u00e1t \u0111\u1ecbnh l\u01b0\u1ee3ng b\u1eb1ng b\u1ea3ng c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m, nghi\u00ean c\u1ee9u v\u00e0 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m,&#8230;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16703 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/12\/nghien-cuu-thu-cap-secondary-research-va-nghien-cuu-so-cap-primary-research-dtm-consulting-nghien-cuu-thi-truong-va-tu-van-chien-luoc-marketing.jpg\" alt=\"nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p secondary research v\u00e0 nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p primary research dtm consulting nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c marketing\" width=\"600\" height=\"473\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/12\/nghien-cuu-thu-cap-secondary-research-va-nghien-cuu-so-cap-primary-research-dtm-consulting-nghien-cuu-thi-truong-va-tu-van-chien-luoc-marketing.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/12\/nghien-cuu-thu-cap-secondary-research-va-nghien-cuu-so-cap-primary-research-dtm-consulting-nghien-cuu-thi-truong-va-tu-van-chien-luoc-marketing-300x237.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/12\/nghien-cuu-thu-cap-secondary-research-va-nghien-cuu-so-cap-primary-research-dtm-consulting-nghien-cuu-thi-truong-va-tu-van-chien-luoc-marketing-185x146.jpg 185w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/12\/nghien-cuu-thu-cap-secondary-research-va-nghien-cuu-so-cap-primary-research-dtm-consulting-nghien-cuu-thi-truong-va-tu-van-chien-luoc-marketing-50x39.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/12\/nghien-cuu-thu-cap-secondary-research-va-nghien-cuu-so-cap-primary-research-dtm-consulting-nghien-cuu-thi-truong-va-tu-van-chien-luoc-marketing-95x75.jpg 95w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Ch\u00eca kh\u00f3a \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u00e0nh c\u00f4ng l\u00e0 tr\u01b0\u1edbc ti\u00ean h\u00e3y x\u00e1c \u0111\u1ecbnh nh\u00f3m d\u1eef li\u1ec7u, th\u00f4ng tin ph\u1ee5c nh\u00e0 qu\u1ea3n l\u00fd ra quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing. Sau \u0111\u00f3 c\u00e2n nh\u1eafc c\u00e1c m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau, nhu c\u1ea7u th\u00f4ng tin,&#8230;do <strong>ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p lu\u00f4n c\u00f3 h\u1ea1n.<\/strong> V\u00ed d\u1ee5: th\u1eddi gian tri\u1ec3n khai nhanh ch\u00f3ng, nghi\u00ean c\u1ee9u s\u01a1 b\u1ed9 tr\u00ean di\u1ec7n r\u1ed9ng hay nghi\u00ean c\u1ee9u \u0111\u00e0o s\u00e2u v\u1ec1 m\u1eb7t t\u00e2m l\u00fd, \u0111\u1ed9ng c\u01a1 c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed9 tin c\u1eady cao hay th\u0103m d\u00f2 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng c\u01a1 b\u1ea3n,.. Nh\u1eefng th\u00f4ng s\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n<p>Xem th\u00eam:\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-nghien-cuu-dinh-tinh-va-nghien-cuu-dinh-luong\/\"><strong>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/strong><\/a><\/p>\n<h2>Doanh nghi\u1ec7p n\u00ean t\u1ef1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay thu\u00ea ngo\u00e0i ho\u1eb7c t\u01b0 v\u1ea5n t\u1eeb chuy\u00ean gia<\/h2>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c c\u00e1c doanh nghi\u1ec7p t\u1ef1 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay thu\u00ea c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c c\u00f4ng ty t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ed1i c\u1ea3nh\/t\u00ecnh h\u00ecnh c\u00f4ng ty c\u0169ng nh\u01b0\u00a0 c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m khi t\u1ef1 tri\u1ec3n khai ho\u1eb7c thu\u00ea ngo\u00e0i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u00e0 DTM Consulting ch\u00fang t\u00f4i t\u1ed5ng h\u1ee3p.<\/p>\n<table style=\"height: 791px;\" width=\"841\">\n<tbody>\n<tr>\n<td width=\"75\"><\/td>\n<td width=\"234\"><strong>T\u1ef1 tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/td>\n<td width=\"235\"><strong>Thu\u00ea ngo\u00e0i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/td>\n<td width=\"234\"><strong>Ph\u01b0\u01a1ng \u00e1n k\u1ebft h\u1ee3p gi\u1eefa DTM Consulting v\u00e0 n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"75\"><strong>\u01afu \u0111i\u1ec3m<\/strong><\/td>\n<td width=\"234\">\n<ul>\n<li>Doanh nghi\u1ec7p v\u00e0 n\u1ed9i b\u1ed9 c\u00f4ng ty s\u1ebd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u00e2u s\u1eafc nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng,&#8230;.<\/li>\n<li>B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n b\u1eb1ng c\u00e1ch t\u1ef1 l\u00e0m v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u1ee7a c\u00f4ng ty<\/li>\n<\/ul>\n<\/td>\n<td width=\"235\">\n<ul>\n<li>\u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c thi nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n<li>\u0110\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c v\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c c\u00f4ng vi\u1ec7c kh\u00e1c<\/li>\n<\/ul>\n<\/td>\n<td width=\"234\">\n<ul>\n<li>T\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 ngu\u1ed3n l\u1ef1c c\u1ee7a c\u1ea3 2 b\u00ean v\u1ec1 con ng\u01b0\u1eddi, th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c<\/li>\n<li>N\u1ed9i b\u1ed9 v\u1eabn s\u1ebd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u nh\u01b0 t\u1ef1 th\u1ef1c hi\u1ec7n nh\u01b0ng l\u1ea1i c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c hi\u1ec3u qu\u1ea3 nh\u01b0 tri\u1ec3n khai thu\u00ea ngo\u00e0i<\/li>\n<li>Nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9 s\u1ebd \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n, \u0111\u00e0o t\u1ea1o tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c thi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1ec1 sau<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"75\"><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/td>\n<td width=\"234\">\n<ul>\n<li>Nghi\u00ean c\u1ee9u DIY t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f3 th\u1ec3 g\u00e2y m\u1ea5t t\u1eadp trung.<\/li>\n<li>B\u1ea1n s\u1ebd thi\u1ebfu kinh nghi\u1ec7m &#8211; ngay c\u1ea3 vi\u1ec7c thi\u1ebft k\u1ebf m\u1ed9t\u00a0<a href=\"https:\/\/www.marketingdonut.co.uk\/market-research\/questionnaires-surveys-and-focus-groups\/how-to-conduct-diy-surveys-online\" target=\"_blank\" rel=\"noopener\">b\u1ea3ng c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n<\/a>c\u0169ng c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p h\u01a1n v\u1ebb ngo\u00e0i c\u1ee7a n\u00f3.<\/li>\n<li>d\u1eef li\u1ec7u c\u00f3 th\u1ec3 kh\u00f4ng kh\u00e1ch quan v\u00e0 \u0111\u1ea1i di\u1ec7n do thi\u1ebfu ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt ph\u00f9 h\u1ee3p<\/li>\n<\/ul>\n<\/td>\n<td width=\"235\">\n<ul>\n<li>Chi ph\u00ed d\u00e0nh cho thu\u00ea ngo\u00e0i c\u00f3 th\u1ec3 s\u1ebd t\u1ed1n k\u00e9m h\u01a1n so v\u1edbi t\u1ef1 tri\u1ec3n khai<\/li>\n<li>N\u1ebfu kh\u00f4ng hi\u1ec3u v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<\/td>\n<td width=\"234\">\n<ul>\n<li>C\u1ea7n m\u1ed9t s\u1ef1 ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng v\u00e0 linh ho\u1ea1t gi\u1eefa doanh nghi\u1ec7p v\u00e0 DTM Consulting<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Chi ph\u00ed cho m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng l\u00e0 bao nhi\u00eau?<\/h2>\n<p>Vi\u1ec7c t\u1ef1 th\u1ef1c hi\u1ec7n (DIY) \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 th\u1eddi gian \u0111\u00e1ng k\u1ec3 thay v\u00ec chi ph\u00ed ti\u1ec1n b\u1ea1c. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 m\u1ea5t t\u1eeb $1.000 tr\u1edf l\u00ean.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, chi ph\u00ed \u0111\u1ec3 tri\u1ec3n khai m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c doanh nghi\u1ec7p nghi\u00ean c\u1ee9u tr\u00ean ph\u1ea1m vi v\u00e0 quy m\u00f4 ra sao, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng lai ai, c\u1ee1 m\u1eabu l\u00e0 bao nhi\u00eau,&#8230;. Th\u00eam v\u00e0o \u0111\u00f3, n\u1ebfu doanh nghi\u1ec7p t\u1ef1 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u0169ng s\u1ebd c\u00f3 chi ph\u00ed kh\u00e1c v\u1edbi vi\u1ec7c thu\u00ea c\u00e1c doanh nghi\u1ec7p chuy\u00ean nghi\u1ec7p.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\"><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Chi ph\u00ed c\u1ea7n cho m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 bao nhi\u00eau?<\/strong><\/a><\/p>\n<div id=\"attachment_14541\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14541\" class=\"wp-image-14541 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--300x216.jpg\" alt=\"gi\u00e1 tr\u1ecb l\u1ee3i \u00edch\" width=\"400\" height=\"288\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--300x216.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--203x146.jpg 203w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--50x36.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--104x75.jpg 104w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich-.jpg 570w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/288;\" \/><p id=\"caption-attachment-14541\" class=\"wp-caption-text\">gi\u00e1 tr\u1ecb l\u1ee3i \u00edch<\/p><\/div>\n<h2>L\u00e0m sao \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p?<\/h2>\n<p>H\u00e3y th\u0103m h\u1ecfi c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh \u0111\u00e1ng tin c\u1eady, t\u1ed5 ch\u1ee9c h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ho\u1eb7c c\u00e1c hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 bi\u1ebft li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u cho b\u1ea1n c\u00e1c c\u01a1 quan nghi\u00ean c\u1ee9u ho\u1eb7c nh\u00e0 t\u01b0 v\u1ea5n, ho\u1eb7c c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn. H\u00e3y th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p ph\u00f2ng ng\u1eeba h\u1ee3p l\u00fd v\u00e0 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n ch\u1ecdn \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean t\u1ed1t nh\u1ea5t tr\u01b0\u1edbc khi ti\u1ebfp t\u1ee5c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ea7n xem x\u00e9t:<\/p>\n<ol>\n<li>C\u00e1c d\u1ecbch v\u1ee5 ch\u00ednh m\u00e0 c\u00f4ng ty cung c\u1ea5p l\u00e0 g\u00ec? C\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p?<\/li>\n<li>Chi ph\u00ed th\u1ef1c hi\u1ec7n c\u00f3 h\u1ee3p l\u00fd so v\u1edbi k\u1ebft qu\u1ea3 \u0111em v\u1ec1 kh\u00f4ng?<\/li>\n<li>\u00a0\u0110\u1ed9i ng\u0169 nh\u00e2n s\u1ef1, chuy\u00ean gia t\u01b0 v\u1ea5n c\u1ee7a c\u00f4ng ty t\u01b0 v\u1ea5n c\u00f3 chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m ra sao?<\/li>\n<li>Danh ti\u1ebfng c\u1ee7a h\u1ecd trong l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ra sao?<\/li>\n<li>Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f4ng ty \u00e1p d\u1ee5ng l\u00e0 g\u00ec? C\u00f3 \u0111a d\u1ea1ng v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u thu v\u1ec1 kh\u00f4ng? C\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p, khoa h\u1ecdc v\u00e0 kh\u00e1ch quan.<\/li>\n<li>Nh\u1eefng d\u1ef1 \u00e1n ho\u1eb7c \u0111\u1ed1i t\u00e1c h\u1ecd \u0111\u00e3 h\u1ee3p t\u00e1c ra sao?<\/li>\n<li>B\u1ea1n c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi l\u00e0m vi\u1ec7c v\u1edbi h\u1ecd kh\u00f4ng?<\/li>\n<li>C\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111\u1ec1 xu\u1ea5t c\u00f3 th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p?<\/li>\n<li>Ph\u01b0\u01a1ng \u00e1n tri\u1ec3n khai v\u00e0 c\u00e1c kho\u1ea3n chi ph\u00ed c\u00f3 th\u1ef1c s\u1ef1 r\u00f5 r\u00e0ng, d\u1ec5 h\u00ecnh dung?<\/li>\n<\/ol>\n<p>\u0110\u1eb7c bi\u1ec7t, v\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n marketing, khi DTM Consulting g\u1eb7p g\u1ee1 v\u00e0 trao \u0111\u1ed5i v\u1edbi doanh nghi\u1ec7p, ch\u00fang t\u00f4i th\u01b0\u1eddng c\u1ed1 g\u1eafng l\u00e0m r\u00f5 v\u00e0 hi\u1ec3u r\u00f5 v\u1ea5n \u0111\u1ec1 v\u00e0 b\u1ed1i c\u1ea3nh\/t\u00ecnh h\u00ecnh m\u00e0 doanh nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Do \u0111\u00f3, chuy\u00ean gia t\u01b0 v\u1ea5n t\u1ea1i DTM Consulting khuy\u00ean b\u1ea1n n\u00ean c\u00e2n nh\u1eafc v\u1ea5n \u0111\u1ec1 sau khi t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ed1i t\u00e1c th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/p>\n<ul>\n<li>Ki\u1ec3m tra c\u00e1c b\u00e1o c\u00e1o tr\u01b0\u1edbc \u0111\u00e2y m\u00e0 c\u01a1 quan \u0111\u00e3 th\u1ef1c hi\u1ec7n &#8211; \u0111\u1ea3m b\u1ea3o ch\u00fang \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt.<\/li>\n<li>\u0110\u1ed1i t\u00e1c c\u00f3 \u0111ang hi\u1ec3u ho\u1eb7c m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c nhu c\u1ea7u nghi\u00ean c\u1ee9u c\u1ee7a c\u00f4ng ty kh\u00f4ng?<\/li>\n<li>K\u1ebf ho\u1ea1ch c\u00f4ng vi\u1ec7c khi tri\u1ec3n khai v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec1 xu\u1ea5t c\u00f3 r\u00f5 r\u00e0ng v\u00e0 khoa h\u1ecdc nh\u1eb1m \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/li>\n<li>&#8230;.<\/li>\n<\/ul>\n<h2>L\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 tin c\u1eady c\u1ee7a k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng?<\/h2>\n<div>\u0110\u1ed1i v\u1edbi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, s\u1ef1 \u0111\u1ea7y \u0111\u1ee7 v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin l\u00e0 quan tr\u1ecdng \u0111\u1ec3 t\u0103ng t\u00ednh \u0111\u00e1ng tin c\u1eady. Tuy nhi\u00ean, quan tr\u1ecdng nh\u1ea5t l\u00e0 nh\u1eadn ra r\u1eb1ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng th\u1ec3 ho\u00e0n to\u00e0n lo\u1ea1i b\u1ecf r\u1ee7i ro khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh. B\u1ea1n l\u00e0 ng\u01b0\u1eddi ki\u1ec3m so\u00e1t c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh, v\u00e0 \u0111\u00f4i khi, quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 kh\u00f4ng ch\u1eafc ch\u1eafn do b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1ch quan t\u1eeb b\u00ean ngo\u00e0i. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng mang l\u1ea1i th\u00f4ng tin b\u1ed5 sung v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nh\u1eb1m gi\u1ea3m thi\u1ec3u r\u1ee7i ro kinh doanh.<\/div>\n<div>Vi\u1ec7c \u0111\u01b0a ra b\u1ea5t k\u1ef3 quy\u1ebft \u0111\u1ecbnh kinh doanh n\u00e0o li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb b\u1eb1ng ch\u1ee9ng nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 coi l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng m\u1ea1o hi\u1ec3m. M\u1eb7c d\u00f9 v\u1eady, kh\u00f4ng c\u00f3 \u0111i\u1ec1u g\u00ec l\u00e0 tuy\u1ec7t \u0111\u1ed1i trong l\u0129nh v\u1ef1c n\u00e0y, v\u00e0 b\u1ea1n v\u1eabn c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ebd th\u01b0\u1eddng c\u1ee7a m\u00ecnh.<\/div>\n<div>Th\u00e1ch th\u1ee9c ch\u00ednh l\u00e0 c\u00e1ch b\u1ea1n hi\u1ec3u v\u00e0 di\u1ec5n gi\u1ea3i k\u1ebft qu\u1ea3 v\u00e0 \u00e1p d\u1ee5ng ch\u00fang v\u00e0o th\u1ef1c t\u1ebf. \u0110\u1eb7c bi\u1ec7t, nguy hi\u1ec3m l\u1edbn nh\u1ea5t l\u00e0 t\u1eeb ch\u1ed1i ch\u1ea5p nh\u1eadn nh\u1eefng ph\u00e1t hi\u1ec7n, insight thu \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Nghe c\u00f3 v\u1ebb v\u00f4 l\u00fd nh\u1eefng kh\u00f4ng \u00edt doanh nghi\u1ec7p l\u1edbn g\u1eb7p th\u1ea5t b\u1ea1i v\u00ec t\u1eeb ch\u1ed1i ch\u1ea5p nh\u1eadn nh\u1eefng th\u00f4ng tin thu \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u01b0 Nokia ho\u1eb7c Kodak,&#8230; Nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 r\u01a1i v\u00e0o b\u1eaby n\u00e0y v\u00e0 cu\u1ed1i c\u00f9ng hi\u1ec3u l\u1ea7m k\u1ebft qu\u1ea3 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi quan \u0111i\u1ec3m c\u1ee7a h\u1ecd. N\u1ebfu c\u00f3 nghi ng\u1edd, vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t kh\u00e1c v\u1edbi b\u1ea3ng c\u00e2u h\u1ecfi \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd.<\/div>\n<p><strong>Xem th\u00eam:\u00a0 <a href=\"https:\/\/dtmconsulting.vn\/en\/case-study-kodak-pha-san-vi-bo-qua-insight-khach-hang\/\">[Case Study] Kodak \u2013 Ph\u00e1 s\u1ea3n v\u00ec b\u1ecf qua insight kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11297 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng-300x157.jpg\" alt=\"\" width=\"600\" height=\"313\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng-768x401.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng.jpg 940w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/313;\" \/><\/p>\n<h2>L\u00e0m sao t\u00f4i bi\u1ebft khi n\u00e0o n\u00ean d\u1eebng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ebfp t\u1ee5c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/h2>\n<div>Khi b\u1ea1n t\u1ef1 tin r\u1eb1ng b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng, h\u00e3y ti\u1ebfp t\u1ee5c \u0111\u1ed1i v\u1edbi qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. \u0110\u1ec3 ki\u1ec3m tra l\u1ea7n cu\u1ed1i, h\u00e3y \u0111\u1eb7t cho m\u00ecnh ba c\u00e2u h\u1ecfi quan tr\u1ecdng:<\/div>\n<div>1. K\u00edch th\u01b0\u1edbc m\u1eabu nghi\u00ean c\u1ee9u c\u00f3 \u0111\u1ee7 \u0111\u1ed9 tin c\u1eady v\u00e0 \u0111\u1ea1i di\u1ec7n? M\u1eabu nh\u1ecf c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn k\u1ebft lu\u1eadn kh\u00f4ng \u0111\u1ee7 tin c\u1eady. M\u1eabu nh\u1ecf nh\u1ea5t n\u00ean l\u00e0 10% c\u1ee7a t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng trong m\u1ed9t n\u0103m.<\/div>\n<div>2. B\u1ea1n c\u00f3 ch\u1eafc ch\u1eafn r\u1eb1ng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1ch h\u1ecd \u0111\u01b0\u1ee3c h\u1ecfi hay c\u00e1c c\u00e2u h\u1ecfi \u0111\u01b0a ra kh\u00f4ng? Ki\u1ec3m tra \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch th\u1eed nghi\u1ec7m tr\u00ean th\u1ef1c t\u1ebf nhi\u1ec1u l\u1ea7n v\u00e0 thay \u0111\u1ed5i c\u00e1ch di\u1ec5n \u0111\u1ea1t v\u00e0 xem li\u1ec7u k\u1ebft qu\u1ea3 kh\u00e1c nhau hay kh\u00f4ng. N\u1ebfu \u0111\u00fang nh\u01b0 v\u1eady, c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n \u0111ang kh\u00f4ng ph\u00f9 h\u1ee3p.<\/div>\n<div>3. B\u1ea1n c\u00f3 ch\u1eafc ch\u1eafn kh\u00f4ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i n\u00e0o x\u1ea3y ra t\u1eeb khi cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh kh\u00f4ng? N\u1ebfu c\u00f3 nghi ng\u1edd, h\u00e3y r\u00e0 so\u00e1t l\u1ea1i c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt v\u00e0 c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c c\u00f3 c\u00e1c ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng ph\u00f9 h\u1ee3p. N\u1ebfu kh\u00f4ng, to\u00e0n b\u1ed9 ti\u1ec1n b\u1ea1c, th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh con s\u1ed1 0, th\u1eadm ch\u00ed, ch\u00fang c\u00f2n l\u00e0 \u0111i\u1ec1u c\u1ea3n tr\u1edf doanh nghi\u1ec7p b\u1ea1n.<\/div>\n<div>C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt r\u1eb1ng vi\u1ec7c c\u1ea9n th\u1eadn qu\u00e1 m\u1ee9c c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p vu\u1ed9t m\u1ea5t c\u01a1 h\u1ed9i. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p cho chi\u1ebfn l\u01b0\u1ee3c marketing m\u1edbi c\u00f3 th\u1ec3 quan tr\u1ecdng h\u01a1n vi\u1ec7c ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111ang l\u00e0m \u0111\u00fang. V\u00ed d\u1ee5, m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m Gi\u00e1ng sinh m\u1edbi c\u1ea7n ph\u1ea3i xu\u1ea5t hi\u1ec7n t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng \u0111\u00fang v\u00e0o th\u1eddi \u0111i\u1ec3m thu\u1eadn l\u1ee3i cho m\u00f9a l\u1ec5 h\u1ed9i. Tr\u00ec ho\u00e3n trong khi ch\u01b0\u01a1ng tr\u00ecnh nghi\u00ean c\u1ee9u chi ti\u1ebft \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh c\u00f3 th\u1ec3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c l\u1ee1 m\u1ea5t c\u01a1 h\u1ed9i. H\u01a1n n\u1eefa, vi\u1ec7c \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0o m\u1ed9t c\u1ea3i ti\u1ebfn m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bi\u1ec7n minh b\u1eb1ng s\u1ef1 ph\u00e2n t\u00edch tr\u01b0\u1edbc.<\/div>\n<div>Kh\u00f4ng c\u00f3 quy t\u1eafc c\u1ee9ng nh\u1eafc n\u00e0o v\u1ec1 th\u1eddi \u0111i\u1ec3m d\u1eebng nghi\u00ean c\u1ee9u v\u00e0 ti\u1ebfp t\u1ee5c d\u1ef1 \u00e1n. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n c\u1ea7n s\u1eb5n l\u00f2ng d\u1ef1a v\u00e0o s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb s\u1ef1 \u0111\u00e1nh gi\u00e1 v\u00e0 kinh nghi\u1ec7m c\u00e1 nh\u00e2n. Nghi\u00ean c\u1ee9u l\u00e0 c\u00f4ng c\u1ee5 mang l\u1ea1i d\u1ea5u hi\u1ec7u cho b\u1ea1n, nh\u01b0ng quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng l\u00e0 \u1edf b\u1ea1n.<\/div>\n<h2>D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n, h\u01b0\u1edbng d\u1eabn v\u00e0 tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a DTM Consulting<\/h2>\n<div>\n<div>Tr\u01b0\u1edbc \u0111\u00e2y, d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng ch\u1ec9 d\u00e0nh cho doanh nghi\u1ec7p l\u1edbn do y\u00eau c\u1ea7u ng\u00e2n s\u00e1ch l\u1edbn. Tuy nhi\u00ean, hi\u1ec7n nay, c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 m\u1edf r\u1ed9ng ph\u1ea1m vi d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u00f3 h\u1ea1n.<\/div>\n<div style=\"text-align: left;\">Ngo\u00e0i ra, trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p mu\u1ed1n t\u1ef1 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, DTM Consulting \u0111ang cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 h\u01b0\u1edbng d\u1eabn tri\u1ec3n khai qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong\/\"><strong>D\u1ecbch v\u1ee5 T\u01af V\u1ea4N v\u00e0 H\u01af\u1edaNG D\u1eaaN, TRI\u1ec2N KHAI nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/strong><\/a><\/div>\n<div><img decoding=\"async\" class=\"aligncenter wp-image-15321 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-300x169.png\" alt=\"T\u01af V\u1ea4N v\u00e0 H\u01af\u1edaNG D\u1eaaN, TRI\u1ec2N KHAI nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng\" width=\"500\" height=\"281\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-300x169.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-1024x576.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-768x432.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-1536x864.png 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-260x146.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-133x75.png 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-1200x675.png 1200w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang.png 1920w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>T\u00f4i c\u1ea7n bi\u1ebft g\u00ec v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng? Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1ebd m\u1ea5t bao l\u00e2u? Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00e0o th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng? Doanh nghi\u1ec7p n\u00ean t\u1ef1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay nh\u1edd chuy\u00ean gia gi\u00fap \u0111\u1ee1? Chi ph\u00ed cho m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb [&hellip;]<\/p>","protected":false},"author":20,"featured_media":16706,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656,651],"class_list":["post-16700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16700"}],"version-history":[{"count":12,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16700\/revisions"}],"predecessor-version":[{"id":16714,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16700\/revisions\/16714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16706"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}