{"id":16695,"date":"2023-12-06T10:52:08","date_gmt":"2023-12-06T03:52:08","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16695"},"modified":"2023-12-21T16:24:16","modified_gmt":"2023-12-21T09:24:16","slug":"huong-dan-xay-dung-doi-ngu-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/huong-dan-xay-dung-doi-ngu-marketing\/","title":{"rendered":"4 b\u01b0\u1edbc x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing t\u1ed1i \u01b0u cho doanh nghi\u1ec7p Vi\u1ec7t"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c nh\u00e2n vi\u00ean marketing hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u1eabn l\u00e0m vi\u1ec7c li\u00ean t\u1ee5c nh\u01b0ng hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i kh\u00f4ng nh\u01b0 k\u1ef3 v\u1ecdng?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u00e2n s\u1ef1 marketing v\u1eabn ch\u01b0a ph\u00e1t huy h\u1ebft kh\u1ea3 n\u0103ng \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 marketing c\u1ee7a doanh nghi\u1ec7p?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n mu\u1ed1n m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai nh\u01b0ng ngu\u1ed3n l\u1ef1c marketing hi\u1ec7n t\u1ea1i \u0111ang thi\u1ebfu th\u1ed1n?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">R\u1ea5t c\u00f3 th\u1ec3 \u0111\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing trong doanh nghi\u1ec7p m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng h\u01a1n. .\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing n\u1ed9i b\u1ed9 hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p th\u1ef1c thi v\u00e0 ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. \u0110\u1ed9i ng\u0169 n\u00e0y s\u1ebd hi\u1ec3u s\u1ea3n ph\u1ea9m, hi\u1ec3u t\u00ecnh hu\u1ed1ng v\u00e0 v\u1ea5n \u0111\u1ec1 marketing c\u1ee7a doanh nghi\u1ec7p h\u01a1n c\u00e1c agency marketing b\u00ean ngo\u00e0i, do \u0111\u00f3 h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi n\u1ebfu \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf x\u00e2y d\u1ef1ng v\u00e0 \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing c\u00f3 kh\u00f3 kh\u0103n v\u1edbi c\u00e1c doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), start-up? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed9i ng\u0169 marketing ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4 v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a c\u00f4ng ty? C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd \u0111\u01b0\u1ee3c DTM Consulting gi\u1ea3i \u0111\u00e1p trong b\u00e0i vi\u1ebft n\u00e0y.\u00a0<\/span><\/p>\n<h2><b>B\u1ea1n \u0111\u00e3 hi\u1ec3u h\u1ebft vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a \u0111\u1ed9i ng\u0169 marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">B\u1ed9 ph\u1eadn marketing r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty v\u00ec h\u1ecd c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00ecm ki\u1ebfm, thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. N\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c n\u1ed7 l\u1ef1c marketing, b\u1ea1n s\u1ebd kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n l\u00e0 ai v\u00e0 l\u00e0m th\u1ebf n\u00e0o h\u1ecd bi\u1ebft \u0111\u1ebfn b\u1ea1n. Do \u0111\u00f3, m\u1ed9t \u0111\u1ed9i ng\u0169 marketing c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn c\u00e1c tr\u00e1ch nhi\u1ec7m quan tr\u1ecdng nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed5 ch\u1ee9c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research)<\/span><\/a><span style=\"font-weight: 400;\">, kh\u00e1ch h\u00e0ng, c\u1ea1nh tranh,&#8230;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e1c th\u1ea3o <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-chien-luoc-marketing-dinh-huong-khach-hang\/\"><span style=\"font-weight: 400;\">chi\u1ebfn l\u01b0\u1ee3c marketing (marketing strategy)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u1eadp chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch s\u1ef1 ki\u1ec7n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, trong v\u00e0 sau b\u00e1n h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6971\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing.jpg\" alt=\"Nh\u00e2n s\u1ef1 trong marketing\" width=\"446\" height=\"279\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing.jpg 650w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing-300x188.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing-600x376.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing-233x146.jpg 233w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing-50x31.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/nhan-su-marketing-120x75.jpg 120w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/p>\n<h2><b>4 b\u01b0\u1edbc x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing cho m\u1ecdi doanh nghi\u1ec7p<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing chuy\u00ean nghi\u1ec7p, hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng cho s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u00fang n\u0103ng l\u1ef1c c\u1ee7a nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 g\u00e2y t\u1ed1n k\u00e9m v\u00e0 c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Nh\u01b0ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 marketing chuy\u00ean nghi\u1ec7p, hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng nhanh ch\u00f3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing. Nhu c\u1ea7u v\u1ec1 quy m\u00f4, c\u01a1 c\u1ea5u c\u1ee7a \u0111\u1ed9i ng\u0169 marketing s\u1ebd kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 c\u00e1c y\u00eau c\u1ea7u marketing c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, d\u00f9 quy m\u00f4 doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o, vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo quy tr\u00ecnh bao g\u1ed3m 4 b\u01b0\u1edbc sau:\u00a0<\/span><\/p>\n<h3>\u0110\u00e1nh gi\u00e1 ngu\u1ed3n l\u1ef1c v\u00e0 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p<\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 in-house marketing, b\u1ea1n n\u00ean \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ec1 nhu c\u1ea7u kinh doanh v\u00e0 nhu c\u1ea7u marketing c\u1ee7a doanh nghi\u1ec7p. Nhu c\u1ea7u v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c marketing, t\u00ednh ch\u1ea5t v\u00e0 ph\u1ea1m vi\/v\u1ea5n \u0111\u1ec1 marketing s\u1ebd quy\u1ebft \u0111\u1ecbnh ch\u00ednh \u0111\u1ebfn c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c \u0111\u1ed9i ng\u0169 marketing, v\u1ecb tr\u00ed chuy\u00ean m\u00f4n v\u00e0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c \u0111\u00e1nh gi\u00e1 ngu\u1ed3n l\u1ef1c v\u00e0 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p li\u00ean quan \u0111\u1ebfn vi\u1ec7c xem x\u00e9t \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ef1c tr\u1ea1ng v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c marketing, th\u1ecb tr\u01b0\u1eddng, ngu\u1ed3n v\u1ed1n hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n, m\u1ee5c ti\u00eau marketing c\u1ee7a doanh nghi\u1ec7p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tien-hanh-phan-khuc-lua-chon-va-dinh-vi-thi-truong-muc-tieu\/\"><span style=\"font-weight: 400;\">ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng (segmentation)<\/span><\/a><span style=\"font-weight: 400;\"> hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 ai v\u00e0 h\u1ecd mu\u1ed1n g\u00ec khi \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u1eeb vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u c\u00e1c kh\u00eda c\u1ea1nh tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111ang c\u1ea7n nh\u1eefng ngu\u1ed3n l\u1ef1c marketing n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau mong mu\u1ed1n.\u00a0<\/span><\/p>\n<h3>X\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ecb tr\u00ed c\u1ea7n thi\u1ebft cho \u0111\u1ed9i ng\u0169 marketing<\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u00e2n s\u1ef1 trong \u0111\u1ed9i ng\u0169 marketing s\u1ebd kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4, m\u1ee5c ti\u00eau marketing c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng kinh doanh s\u00e1ch c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n nh\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Nh\u01b0ng m\u1ed9t c\u00f4ng ty \u0111a qu\u1ed1c gia nh\u01b0 <a href=\"https:\/\/www.coca-cola.com\/\" target=\"_blank\" rel=\"noopener\">Coca Cola<\/a>, <a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a>,&#8230; c\u00f3 th\u1ec3 c\u1ea7n c\u1ea3 m\u1ed9t nh\u00f3m c\u00e1c nh\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3<\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-ngan-sach-marketing\/\"><span style=\"font-weight: 400;\"> t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c marketing<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do v\u1eady, quy m\u00f4 c\u00e0ng l\u1edbn th\u00ec c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c \u0111\u1ed9i ng\u0169 marketing c\u00f3 th\u1ec3 s\u1ebd c\u00e0ng ph\u1ee9c t\u1ea1p h\u01a1n. Tuy nhi\u00ean, khi x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing, doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc v\u00e0 l\u01b0u \u00fd \u0111\u1ebfn hai v\u1ea5n \u0111\u1ec1 ch\u00ednh sau:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>C\u00f3 qu\u1ea3n l\u00fd\/leader marketing ho\u1eb7c ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n t\u1ed5ng qu\u00e1t v\u1ec1 marketing<\/i><\/b><span style=\"font-weight: 400;\">: \u0110\u1ed9i ng\u0169 marketing c\u1ee7a doanh nghi\u1ec7p b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 chuy\u00ean m\u00f4n v\u00e0 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c ngay t\u1eeb ban \u0111\u1ea7u. \u0110\u00e2y l\u00e0 ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 marketing. Do \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 d\u1eabn d\u1eaft doanh nghi\u1ec7p \u0111i \u0111\u00fang h\u01b0\u1edbng theo m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>X\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 digital marketing<\/i><\/b><span style=\"font-weight: 400;\">: Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 ph\u00e1t tri\u1ec3n, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 digital marketing l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft v\u1edbi doanh nghi\u1ec7p nh\u1eb1m d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u,&#8230; tr\u00ean ph\u1ea1m vi r\u1ed9ng h\u01a1n. C\u00e1c v\u1ecb tr\u00ed c\u00f3 th\u1ec3 bao g\u1ed3m qu\u1ea3n l\u00fd marketing, chuy\u00ean vi\u00ean SEO\/SEM, chuy\u00ean vi\u00ean qu\u1ea3ng c\u00e1o, chuy\u00ean vi\u00ean social media,&#8230;\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) v\u00e0 startups. V\u1edbi ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing v\u1edbi m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd marketing ho\u1eb7c\/v\u00e0 m\u1ed9t team digital marketing.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-15884 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung-.jpg\" alt=\"\" width=\"409\" height=\"238\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung-.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--300x175.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--768x447.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--251x146.jpg 251w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--129x75.jpg 129w\" data-sizes=\"(max-width: 409px) 100vw, 409px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 409px; --smush-placeholder-aspect-ratio: 409\/238;\" \/><\/p>\n<h3>Tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 marketing (n\u1ebfu c\u1ea7n thi\u1ebft)<\/h3>\n<p><span style=\"font-weight: 400;\">Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c v\u1ecb tr\u00ed c\u1ea7n thi\u1ebft, trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p b\u1ea1n thi\u1ebfu nh\u00e2n s\u1ef1 \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 quan tr\u1ecdng \u1edf m\u1ed9t ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i tuy\u1ec3n d\u1ee5ng th\u00eam nh\u00e2n s\u1ef1. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c s\u00e0ng l\u1ecdc c\u1ea9n th\u1eadn c\u00e1c \u1ee9ng vi\u00ean d\u1ef1a tr\u00ean:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chuy\u00ean m\u00f4n c\u1ee7a \u1ee9ng vi\u00ean c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi k\u1ebf ho\u1ea1ch v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ecd c\u00f3 kinh nghi\u1ec7m v\u00e0 n\u1ec1n t\u1ea3ng c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho h\u1ecd kh\u00f4ng? M\u1ee9c l\u01b0\u01a1ng c\u1ee7a h\u1ecd c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch marketing c\u1ee7a b\u1ea1n kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ecd c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a doanh nghi\u1ec7p kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec3n d\u1ee5ng truy\u1ec1n th\u1ed1ng v\u00e0 s\u00e1ng t\u1ea1o, v\u00ed d\u1ee5 nh\u01b0 \u0111\u0103ng t\u1ea3i vi\u1ec7c l\u00e0m tr\u1ef1c tuy\u1ebfn tr\u00ean n\u1ec1n t\u1ea3ng tuy\u1ec3n d\u1ee5ng chuy\u00ean nghi\u1ec7p v\u00e0 gi\u1edbi thi\u1ec7u nh\u00e2n vi\u00ean, c\u00f3 th\u1ec3 gi\u00fap m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat nhi\u1ec1u \u1ee9ng vi\u00ean \u0111\u1ee7 ti\u00eau chu\u1ea9n.\u00a0<\/span><\/p>\n<h3>\u0110\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 marketing<\/h3>\n<p><span style=\"font-weight: 400;\">Khi x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing, \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c v\u00e0 c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i th\u00e1ng ho\u1eb7c l\u00e2u h\u01a1n. Do \u0111\u00f3, b\u1ea1n n\u00ean d\u00e0nh th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 \u0111\u00fang c\u00e1ch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00fac n\u00e0y, doanh nghi\u1ec7p c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 marketing theo m\u1ed9t l\u1ed9 tr\u00ecnh c\u1ee5 th\u1ec3. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn t\u1ed5 ch\u1ee9c c\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 marketing \u0111\u1ec3 trau d\u1ed3i c\u00e1c ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n ho\u1eb7c thu\u00ea c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c marketing nh\u1eb1m \u0111\u00e0o t\u1ea1o c\u00e1c ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p><span style=\"font-weight: 400;\">DTM Consulting hi\u1ec3u r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing c\u00f3 k\u1ef9 n\u0103ng, chuy\u00ean m\u00f4n l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o th\u00e0nh c\u00f4ng chung c\u1ee7a doanh nghi\u1ec7p. Do v\u1eady, ch\u00fang t\u00f4i lu\u00f4n mong mu\u1ed1n h\u1ed7 tr\u1ee3 gi\u1ea3m t\u1ea3i chi ph\u00ed thu\u00ea ngo\u00e0i cho c\u00e1c d\u1ecbch v\u1ee5 marketing b\u1eb1ng vi\u1ec7c t\u1eadn d\u1ee5ng ngu\u1ed3n l\u1ef1c v\u1ed1n c\u00f3, \u0111\u1ed3ng th\u1eddi khai th\u00e1c t\u1ed1i kh\u1ea3 n\u0103ng c\u1ee7a nh\u00e2n s\u1ef1 nh\u1eb1m t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p. Ch\u00fang t\u00f4i cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing nh\u1eb1m gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao v\u00e0 ph\u00e1t tri\u1ec3n b\u1eb1ng n\u1ed9i l\u1ef1c c\u1ee7a m\u00ecnh thay v\u00ec ph\u1ea3i thu\u00ea c\u00e1c \u0111\u01a1n v\u1ecb b\u00ean ngo\u00e0i trong khi kh\u00f3 c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c ti\u1ebfp x\u00fac, trao \u0111\u1ed5i v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch th\u1ef1c tr\u1ea1ng hi\u1ec7n t\u1ea1i v\u00e0 hi\u1ec3u \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n cho doanh nghi\u1ec7p ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng, \u0111\u00e0o t\u1ea1o v\u00e0 tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 c\u1ea7n thi\u1ebft cho \u0111\u1ed9i ng\u0169 marketing. \u0110\u1ed3ng th\u1eddi, ch\u00fang t\u00f4i c\u0169ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p tuy\u1ec3n d\u1ee5ng v\u00e0 hu\u1ea5n luy\u1ec7n th\u1ef1c ti\u1ec5n nh\u00e2n l\u1ef1c marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn nh\u1eefng t\u01b0 v\u1ea5n c\u1ee5 th\u1ec3 t\u1eeb c\u00e1c c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/coaching-on-job-xay-dung-va-dao-tao-doi-ngu-marketing-tai-javico\/\"><span style=\"font-weight: 400;\">Coaching on job &#8211; X\u00e2y d\u1ef1ng v\u00e0 \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 Marketing t\u1ea1i Javico | DTM Consulting<\/span><\/a><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/nang-cao-nang-luc-marketing\/\"><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c Marketing| DTM Consulting<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00e1c nh\u00e2n vi\u00ean marketing hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u1eabn l\u00e0m vi\u1ec7c li\u00ean t\u1ee5c nh\u01b0ng hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i kh\u00f4ng nh\u01b0 k\u1ef3 v\u1ecdng?\u00a0 Nh\u00e2n s\u1ef1 marketing v\u1eabn ch\u01b0a ph\u00e1t huy h\u1ebft kh\u1ea3 n\u0103ng \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 marketing c\u1ee7a doanh nghi\u1ec7p?\u00a0 B\u1ea1n mu\u1ed1n m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai nh\u01b0ng ngu\u1ed3n l\u1ef1c [&hellip;]<\/p>","protected":false},"author":17,"featured_media":16696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644,667],"class_list":["post-16695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16695"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16695\/revisions"}],"predecessor-version":[{"id":16796,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16695\/revisions\/16796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16696"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}