{"id":16666,"date":"2023-12-05T11:26:42","date_gmt":"2023-12-05T04:26:42","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16666"},"modified":"2023-12-05T11:29:34","modified_gmt":"2023-12-05T04:29:34","slug":"xu-huong-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-marketing\/","title":{"rendered":"Top 9 xu h\u01b0\u1edbng marketing l\u1edbn \u0111ang d\u1ecbch chuy\u1ec3n trong k\u1ef7 nguy\u00ean Big Data & AI -Update 2024 – Theo Kellog Marketing & Philip Kotler"},"content":{"rendered":"

Trong nhi\u1ec1u th\u1eadp k\u1ef7 g\u1ea7n \u0111\u00e2y, s\u1ef1 thay \u0111\u1ed5i l\u1edbn v\u1ec1 c\u00f4ng ngh\u1ec7, kinh t\u1ebf, ch\u00ednh tr\u1ecb v\u00e0 x\u00e3 h\u1ed9i \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n c\u1ea7u n\u00f3i chung v\u00e0 Vi\u1ec7t Nam n\u00f3i ri\u00eang. Nh\u1eefng bi\u1ebfn \u0111\u1ed5i n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd trong c\u00e1ch c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. Xu h\u01b0\u1edbng marketing<\/a> hi\u1ec7n nay ph\u1ea3n \u00e1nh nh\u1eefng thay \u0111\u1ed5i c\u01a1 b\u1ea3n trong m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n

D\u1ecbch chuy\u1ec3n marketing t\u1eeb customer-centric \u0111\u1ebfn customer-driven<\/h2>\n

Chuy\u1ec3n t\u1eeb vi\u1ec7c \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m (customer-centric) \u0111\u1ebfn marketing d\u1ef1a tr\u00ean kh\u00e1ch h\u00e0ng (customer-driven) l\u00e0 m\u1ed9t trong nh\u1eefng bi\u1ec3u hi\u1ec7n c\u1ee7a s\u1ef1 thay \u0111\u1ed5i n\u00e0y. Kh\u00e1i ni\u1ec7m \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m c\u1ee7a Peter Drucker \u0111\u00e3 \u0111\u1ecbnh r\u00f5 chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> c\u1ee7a th\u1ebf k\u1ef7 XX. Tuy nhi\u00ean, hi\u1ec7n nay, kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n l\u00e0 vi\u1ec7c doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Apple l\u00e0 m\u1ed9t minh ch\u1ee9ng \u0111i\u1ec3n h\u00ecnh, v\u1edbi vi\u1ec7c thi\u1ebft k\u1ebf d\u1ecbch v\u1ee5, quy tr\u00ecnh v\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb cao trong tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Trong th\u1eddi \u0111\u1ea1i m\u1ea1ng l\u01b0\u1edbi internet ph\u00e1t tri\u1ec3n nh\u01b0 hi\u1ec7n nay, vai tr\u00f2 c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng quan tr\u1ecdng h\u01a1n trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi quan s\u00e1t m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u00fd ki\u1ebfn c\u1ee7a h\u1ecd, th\u1eadm ch\u00ed tham gia v\u00e0o qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty.<\/p>\n

\"chi\u1ebfn<\/p>\n

Kh\u00e1ch h\u00e0ng ng\u00e0y nay tr\u1edf th\u00e0nh nh\u1eefng \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng s\u00e1ng t\u1ea1o n\u00ean c\u00e1c gi\u00e1 tr\u1ecb. C\u1ee5 th\u1ec3, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a c\u00e1c doanh nghi\u1ec7p, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 chia s\u1ebb gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng – nh\u1eefng ng\u01b0\u1eddi s\u1ebd quy\u1ebft \u0111\u1ecbnh s\u1ef1 l\u1ee5i t\u00e0n ho\u1eb7c duy tr\u00ec v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u1ed3ng s\u00e1ng t\u1ea1o gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, t\u1eeb vi\u1ec7c thi\u1ebft k\u1ebf ph\u1ea7n m\u1ec1m \u0111\u1ebfn s\u00e1ng t\u1ea1o \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 th\u1eadm ch\u00ed l\u00e0 thi\u1ebft k\u1ebf trang ph\u1ee5c. C\u00f4ng ty ng\u00e0y nay c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, l\u00e0m cho \u0111\u1ed3ng s\u00e1ng t\u1ea1o gi\u00e1 tr\u1ecb tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a m\u00f4 h\u00ecnh kinh doanh.<\/p>\n

Xem th\u00eam:\u00a0Chi\u1ebfn thu\u1eadt x\u00e2y d\u1ef1ng v\u00e0 th\u00fac \u0111\u1ea9y Viral Marketing t\u1eeb ng\u01b0\u1eddi d\u00f9ng<\/a><\/strong><\/p>\n

D\u1ecbch chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh t\u1eadp trung v\u00e0o c\u00f4ng ty \u0111\u1ebfn m\u1ea1ng l\u01b0\u1edbi c\u1ed9ng t\u00e1c vi\u00ean (freelancer)<\/h2>\n

Trong l\u0129nh v\u1ef1c marketing, tr\u1ecdng t\u00e2m \u0111\u00e3 chuy\u1ec3n t\u1eeb vi\u1ec7c t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb t\u1eebng giao d\u1ecbch ri\u00eang l\u1ebb sang vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a to\u00e0n b\u1ed9 quy tr\u00ecnh ph\u00e2n ph\u1ed1i gi\u00e1 tr\u1ecb. C\u00e1c c\u00f4ng ty ng\u00e0y nay \u0111ang \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh (business model)<\/a><\/strong> m\u1edbi, \u0111\u1ea3o ng\u01b0\u1ee3c vai tr\u00f2 truy\u1ec1n th\u1ed1ng c\u1ee7a c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, Google \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a m\u00f4 h\u00ecnh kinh doanh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean c\u1ed9ng t\u00e1c vi\u00ean thay v\u00ec kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng.<\/p>\n

\"M\u00f4<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 d\u1ecbch v\u1ee5 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c, cho ph\u00e9p c\u00f4ng ty thu\u00ea ngo\u00e0i nh\u1eefng k\u1ef9 n\u0103ng m\u00e0 h\u1ecd kh\u00f4ng c\u00f3 b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c chuy\u00ean gia. C\u00e1c c\u00f4ng ty nh\u01b0 Dropbox, HubSpot v\u00e0 Salesforce \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi m\u00f4 h\u00ecnh cung c\u1ea5p n\u1ec1n t\u1ea3ng ph\u1ea7n m\u1ec1m cho kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh chia s\u1ebb gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 ph\u1ee9c t\u1ea1p ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u t\u00edch h\u1ee3p ch\u1eb7t ch\u1ebd h\u01a1n gi\u1eefa c\u00e1c b\u00ean. M\u1ea1ng l\u01b0\u1edbi c\u1ed9ng t\u00e1c vi\u00ean \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c doanh nghi\u1ec7p, h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai.<\/p>\n

Xem th\u00eam:\u00a0\u0110\u00e1nh gi\u00e1 m\u00f4 h\u00ecnh kinh doanh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p<\/b><\/span><\/a><\/p>\n

D\u1ecbch chuy\u1ec3n t\u1eeb nh\u1eafm m\u1ee5c ti\u00eau t\u0129nh sang nh\u1eafm m\u1ee5c ti\u00eau theo th\u1eddi gian th\u1ef1c<\/h2>\n

Trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn ph\u00e1t tri\u1ec3n, vi\u1ec7c chuy\u1ec3n t\u1eeb marketing \u0111\u1ea1i ch\u00fang sang t\u1eadp trung ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng l\u00e0 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt. S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng n\u00e0y m\u00e0 c\u00f2n cung c\u1ea5p kh\u1ea3 n\u0103ng \u0111\u1eb7c bi\u1ec7t trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook v\u00e0 nh\u00e0 b\u00e1n l\u1ebb nh\u01b0 Amazon \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 li\u00ean k\u1ebft ch\u00fang v\u1edbi h\u1ed3 s\u01a1 c\u00e1 nh\u00e2n.<\/p>\n

\"\"<\/p>\n

V\u1edbi vi\u1ec7c ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi tr\u1ef1c tuy\u1ebfn qua \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng, doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ti\u1ebfp c\u1eadn h\u1ecd qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau. S\u1ef1 ti\u1ebfn b\u1ed9 trong \u0111\u1ecbnh v\u1ecb \u0111\u1ecba l\u00fd cho ph\u00e9p c\u00f4ng ty hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, h\u00e0nh vi v\u00e0 insight kh\u00e1ch h\u00e0ng<\/a>, gi\u00fap h\u1ecd t\u00f9y ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p v\u00e0 \u01b0u \u0111\u00e3i theo v\u1ecb tr\u00ed v\u00e0 nhu c\u1ea7u c\u1ee5 th\u1ec3.<\/p>\n

Kh\u1ea3 n\u0103ng \u0111\u1ecbnh v\u1ecb t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ebfp c\u1eadn h\u1ecd t\u1ea1i c\u00e1c \u0111i\u1ec3m quy\u1ebft \u0111\u1ecbnh kh\u00e1c nhau \u0111\u00e3 m\u1edf ra kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m. T\u1eeb vi\u1ec7c t\u1ea1o nh\u1eadn th\u1ee9c \u0111\u1ebfn t\u1ea1o \u01b0a th\u00edch, khuy\u1ebfn kh\u00edch mua s\u1eafm v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 t\u00e1i mua h\u00e0ng, vi\u1ec7c hi\u1ec3u r\u00f5 v\u00e0 qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xem th\u00eam:\u00a0PERSONA l\u00e0 g\u00ec? Top 4 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng PERSONA -Ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a> v\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng | DTM Consulting<\/strong><\/p>\n

D\u1ecbch chuy\u1ec3n t\u1eeb kinh doanh s\u1ea3n ph\u1ea9m \u0111\u1ed9c l\u1eadp \u0111\u1ebfn kinh doanh h\u1ec7 sinh th\u00e1i<\/h2>\n

V\u1edbi s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a c\u00f4ng ngh\u1ec7, t\u00ednh t\u01b0\u01a1ng th\u00edch l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p. Tr\u1ecdng t\u00e2m \u0111\u00e3 chuy\u1ec3n t\u1eeb vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb sang x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i kh\u00e1ch h\u00e0ng, k\u1ebft n\u1ed1i c\u00e1c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch h\u00e0i h\u00f2a. V\u00ed d\u1ee5, h\u1ec7 sinh th\u00e1i c\u1ee7a Apple t\u1ea1o ra t\u00ednh t\u01b0\u01a1ng th\u00edch \u0111\u1ed9c \u0111\u00e1o, c\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n

C\u00e1c c\u00f4ng ty nh\u01b0 Amazon, Microsoft v\u00e0 Google c\u0169ng \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i \u0111a d\u1ea1ng. H\u1ec7 sinh th\u00e1i gi\u1eef vai tr\u00f2 trung t\u00e2m, t\u1ea1o ra t\u00edch h\u1ee3p s\u1ea3n ph\u1ea9m li\u1ec1n m\u1ea1ch v\u00e0 kh\u00f3 khi\u1ebfn kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi s\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb vi\u1ec7c ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 ri\u00eang l\u1ebb sang vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng.<\/p>\n

Xem th\u00eam:\u00a0Hybrid sales \u2013 Xu h\u01b0\u1edbng b\u00e1n h\u00e0ng c\u1ea5p thi\u1ebft trong kinh doanh B2B<\/strong><\/a><\/p>\n

\"H\u1ec7<\/p>\n

D\u1ecbch chuy\u1ec3n t\u1eeb quy tr\u00ecnh c\u1ee9ng nh\u1eafc \u0111\u1ebfn h\u1ec7 th\u1ed1ng linh ho\u1ea1t<\/h2>\n

Marketing ng\u00e0y nay kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 n\u1ed9i dung m\u00e0 c\u00f2n v\u1ec1 t\u1ed1c \u0111\u1ed9 ph\u1ea3n \u1ee9ng. S\u1ef1 linh ho\u1ea1t l\u00e0 kh\u1ea3 n\u0103ng c\u00f4ng ty th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi bi\u1ebfn \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng. \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty l\u1edbn, s\u1ef1 linh ho\u1ea1t \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p \u1ed5n \u0111\u1ecbnh v\u00e0 linh ho\u1ea1t. C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng c\u00f3 t\u00ednh linh ho\u1ea1t s\u1eb5n c\u00f3, trong khi c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn c\u1ea7n duy tr\u00ec s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 kh\u00f4ng b\u1ecb v\u01b0\u1ee3t m\u1eb7t b\u1edfi \u0111\u1ed1i th\u1ee7. Airbnb l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh khi h\u1ecd linh ho\u1ea1t thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u1edbi, \u0111\u1ea3o ng\u01b0\u1ee3c xu h\u01b0\u1edbng gi\u1ea3m doanh thu. S\u1ef1 linh ho\u1ea1t kh\u00f4ng ch\u1ec9 l\u00e0 ch\u00eca kh\u00f3a cho chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 c\u00f2n quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay \u0111ang bi\u1ebfn \u0111\u1ed9ng nhanh ch\u00f3ng.<\/p>\n

D\u1ecbch chuy\u1ec3n t\u1eeb ra quy\u1ebft \u0111\u1ecbnh marketing c\u1ea3m t\u00ednh \u0111\u1ebfn marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u (data driven)<\/h2>\n

Marketing hi\u1ec7n \u0111\u1ea1i t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u. C\u00e1c c\u00f4ng ty c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd marketing kh\u00f4ng ch\u1ec9 ph\u1ea3i hi\u1ec3u v\u1ec1 l\u00fd thuy\u1ebft marketing m\u00e0 c\u00f2n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u r\u00f5 d\u1eef li\u1ec7u. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u (data analysis<\/a>) tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu trong marketing, h\u01b0\u1edbng d\u1eabn quy\u1ebft \u0111\u1ecbnh kinh doanh v\u00e0 cung c\u1ea5p s\u1ed1 li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t marketing. Vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u gi\u00fap \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 chi ph\u00ed, t\u0103ng c\u01b0\u1eddng minh b\u1ea1ch v\u00e0 tr\u00e1ch nhi\u1ec7m trong marketing.<\/p>\n

\u0110i\u1ec1u n\u00e0y th\u00fac \u0111\u1ea9y s\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb quan \u0111i\u1ec3m chi ph\u00ed marketing sang quan \u0111i\u1ec3m \u0111\u1ea7u t\u01b0 cho t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty. Th\u1eed nghi\u1ec7m l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. C\u00e1c c\u00f4ng ty nh\u01b0 Amazon ch\u1ee7 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n h\u00e0ng ngh\u00ecn th\u1eed nghi\u1ec7m m\u1ed7i ng\u00e0y, \u0111i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 c\u1ea3. S\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u00e0m cho th\u1eed nghi\u1ec7m tr\u1edf n\u00ean d\u1ec5 d\u00e0ng, nhanh ch\u00f3ng v\u00e0 chi ph\u00ed hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111ang khi\u1ebfn th\u1eed nghi\u1ec7m tr\u1edf th\u00e0nh m\u1ed9t ti\u00eau ch\u00ed chung thay v\u00ec m\u1ed9t ngo\u1ea1i l\u1ec7, kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty l\u1edbn m\u00e0 c\u00f2n v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf.<\/p>\n

Xem th\u00eam: Data-driven marketing \u2013 marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/a><\/strong><\/p>\n

D\u1ecbch chuy\u1ec3n t\u1eeb vi\u1ec7c con ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/h2>\n

Nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a nh\u00e0 qu\u1ea3n l\u00fd ng\u00e0y nay \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 thu\u1eadt to\u00e1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1ef1 \u0111\u1ed9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng qua quy tr\u00ecnh t\u1ef1 h\u1ecdc v\u00e0 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn, gi\u00fap l\u1ecdc l\u1ea5y th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng trong th\u1eddi gian th\u1ef1c v\u00e0 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi t\u01b0\u01a1ng lai c\u0169ng nh\u01b0 thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng marketing.<\/p>\n

\"analytics\"<\/p>\n

C\u00e1c ch\u1ee9c n\u0103ng chi\u1ebfn thu\u1eadt tr\u01b0\u1edbc \u0111\u00e2y, nh\u01b0 thi\u1ebft k\u1ebf chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, mua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, v\u00e0 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u k\u00eanh, ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n th\u00f4ng qua c\u00e1c thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p. Vi\u1ec7c s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u00f2i h\u1ecfi nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 kh\u1ea3 n\u0103ng v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a n\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, v\u1edbi vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u01b0a ra l\u1ef1a ch\u1ecdn thay th\u1ebf, so s\u00e1nh k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau v\u00e0 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh qu\u1ea3n l\u00fd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Xem th\u00eam: Khai ph\u00e1 d\u1eef li\u1ec7u (data mining) trong marketing<\/a><\/strong><\/p>\n

D\u1ecbch chuy\u1ec3n t\u1eeb th\u1ef1c h\u00e0nh tri\u1ec3n khai marketing \u0111\u1ebfn t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/h2>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a marketing l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 marketing th\u00f4ng th\u01b0\u1eddng b\u1eb1ng c\u00e1ch giao cho thu\u1eadt to\u00e1n m\u00e1y t\u00ednh (computer algorithm). N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn b\u1eb1ng c\u00e1c thu\u1eadt to\u00e1n c\u1ed1 \u0111\u1ecbnh ho\u1eb7c s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ef1 h\u1ecdc v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t m\u00e0 kh\u00f4ng c\u1ea7n l\u1eadp tr\u00ecnh th\u00eam.<\/p>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e0y \u0111ang m\u1edf r\u1ed9ng v\u00e0o nhi\u1ec1u l\u0129nh v\u1ef1c, t\u1eeb qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1ea1o n\u1ed9i dung \u0111\u1ed9ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a, c\u0169ng nh\u01b0 nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 s\u1eed d\u1ee5ng chatbot c\u1ea3i ti\u1ebfn. V\u00ed d\u1ee5, The Washington Post s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u00f9y ch\u1ec9nh n\u1ed9i dung tr\u1ef1c tuy\u1ebfn d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 c\u00e1 nh\u00e2n c\u1ee7a \u0111\u1ed9c gi\u1ea3, s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n nh\u01b0 Heliograph \u0111\u1ec3 vi\u1ebft n\u1ed9i dung v\u00e0 ViralityBot \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n s\u1ef1 lan truy\u1ec1n c\u1ee7a c\u00e1c c\u00e2u chuy\u1ec7n.<\/p>\n

\"chatbot<\/p>\n

D\u1ecbch chuy\u1ec3n quan \u0111i\u1ec3m marketing t\u1eeb l\u1ee3i nhu\u1eadn \u0111\u1ebfn m\u1ee5c ti\u00eau<\/h2>\n

Ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i v\u00e0 ch\u1ecdn \u1ee7ng h\u1ed9 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. C\u00f9ng v\u1edbi \u0111\u00f3, nh\u00e2n vi\u00ean, \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng \u0111ang ng\u00e0y c\u00e0ng nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n v\u1ec1 t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i c\u1ee7a c\u00e1c c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c c\u00f4ng ty ph\u1ea3i xem x\u00e9t kh\u00f4ng ch\u1ec9 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n nh\u1eefng t\u00e1c \u0111\u1ed9ng ph\u00e1p l\u00fd, \u0111\u1ea1o \u0111\u1ee9c, x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh marketing c\u1ee7a h\u1ecd.<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 Ben & Jerry’s, khi th\u00e0nh l\u1eadp, h\u1ecd \u0111\u00e3 \u00e1p d\u1ee5ng “l\u1ee3i nhu\u1eadn k\u00e9p” \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 quy tr\u00ecnh kinh doanh. M\u00f4 h\u00ecnh n\u00e0y sau \u0111\u00f3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng \u0111\u1ec3 bao g\u1ed3m “ba \u0111i\u1ec3m m\u1ea5u ch\u1ed1t” – con ng\u01b0\u1eddi, h\u00e0nh tinh v\u00e0 l\u1ee3i nhu\u1eadn – \u0111\u1ec3 ph\u1ea3n \u00e1nh t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i to\u00e0n di\u1ec7n c\u1ee7a c\u00f4ng ty. C\u00e1c c\u00f4ng ty nh\u01b0 Warby Parker, Bombas v\u00e0 Kind c\u0169ng \u0111ang t\u00edch h\u1ee3p s\u00e1ng ki\u1ebfn tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a h\u1ecd, kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn.<\/p>\n

Nhi\u1ec1u c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u00e3 cam k\u1ebft tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n cao v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c kinh doanh v\u00e0 marketing, \u0111\u1eb7t tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i l\u00e0m nguy\u00ean t\u1eafc h\u01b0\u1edbng d\u1eabn m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1ch ch\u00fang t\u00ecm ngu\u1ed3n, s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan nh\u01b0 kh\u00e1ch h\u00e0ng, c\u1ed9ng t\u00e1c vi\u00ean v\u00e0 nh\u00e2n vi\u00ean.<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

C\u00e1c xu h\u01b0\u1edbng marketing trong ph\u1ea7n n\u00e0y th\u1ef1c s\u1ef1 \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n. Th\u1eddi k\u1ef3 ng\u1eafn ng\u1ee7i n\u00e0y \u0111\u00e3 v\u00e0 \u0111ang ch\u1ee9ng ki\u1ebfn nh\u1eefng bi\u1ebfn \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn v\u1eady v\u1ec1 m\u00f4i tr\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng, m\u00f4 h\u00ecnh kinh doanh (business model) v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing. Nh\u1eefng s\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111ang t\u1ea1o ra c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c, \u0111\u1eb7t ra \u00e1p l\u1ef1c l\u1edbn \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd \u0111\u1ec3 n\u1eafm b\u1eaft nh\u1eefng xu h\u01b0\u1edbng ch\u00ednh v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. S\u1ef1 linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng nh\u00ecn nh\u1eadn ch\u00ednh x\u00e1c v\u1ec1 th\u1ecb tr\u01b0\u1eddng s\u1ebd quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a doanh nghi\u1ec7p trong b\u1ed1i c\u1ea3nh n\u00e0y.<\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd ch\u1ec9 t\u1eadp trung v\u00e0o qu\u00e1 kh\u1ee9 v\u00e0 kh\u00f4ng ch\u1ea5p nh\u1eadn nh\u1eefng thay \u0111\u1ed5i to\u00e0n c\u1ea7u, c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 “l\u1ea1c h\u1eadu” v\u00e0 m\u1ea5t c\u01a1 h\u1ed9i v\u00e0o tay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 hi\u1ec3u r\u00f5 v\u00e0 \u0111\u1ecbnh h\u00ecnh c\u00e1c xu h\u01b0\u1edbng marketing xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng bi\u1ebfn \u0111\u1ed5i g\u1ea7n \u0111\u00e2y, \u0111\u1ec3 t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p c\u00f3 t\u1ea7m nh\u00ecn, b\u1ec1n v\u1eefng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i nh\u1eefng \u00fd t\u01b0\u1edfng th\u00e0nh h\u00e0nh \u0111\u1ed9ng trong t\u01b0\u01a1ng lai.<\/p>\n

Ngu\u1ed3n: Philip Kotler & Alexander Chernev<\/p>","protected":false},"excerpt":{"rendered":"

Trong nhi\u1ec1u th\u1eadp k\u1ef7 g\u1ea7n \u0111\u00e2y, s\u1ef1 thay \u0111\u1ed5i l\u1edbn v\u1ec1 c\u00f4ng ngh\u1ec7, kinh t\u1ebf, ch\u00ednh tr\u1ecb v\u00e0 x\u00e3 h\u1ed9i \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n c\u1ea7u n\u00f3i chung v\u00e0 Vi\u1ec7t Nam n\u00f3i ri\u00eang. Nh\u1eefng bi\u1ebfn \u0111\u1ed5i n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 chuy\u1ec3n […]<\/p>","protected":false},"author":20,"featured_media":16676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[708],"class_list":["post-16666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-xu-huong-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16666"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16666\/revisions"}],"predecessor-version":[{"id":16678,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16666\/revisions\/16678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16676"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}