{"id":16599,"date":"2023-12-04T11:22:33","date_gmt":"2023-12-04T04:22:33","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16599"},"modified":"2023-12-05T10:26:31","modified_gmt":"2023-12-05T03:26:31","slug":"marketing-audit","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/marketing-audit\/","title":{"rendered":"D\u1ecbch v\u1ee5 marketing audit cho doanh nghi\u1ec7p Vi\u1ec7t"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh ho\u1eb7c qu\u1ea3n l\u00fd m\u1ed9t doanh nghi\u1ec7p, m\u1ed7i \u0111\u1ed3ng ti\u1ec1n b\u1ea1n chi ra cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ph\u1ea3i \u0111em l\u1ea1i k\u1ebft qu\u1ea3 c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p, v\u00ec v\u1eady vi\u1ec7c theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 marketing l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. B\u1ea5t k\u1ec3 quy m\u00f4 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, n\u1ebfu b\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng\/n\u1ed7 l\u1ef1c marketing c\u1ee7a m\u00ecnh th\u00ec vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng marketing audit l\u00e0 m\u1ed9t \u0111i\u1ec1u n\u00ean l\u00e0m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady doanh nghi\u1ec7p n\u00ean ti\u1ebfn h\u00e0nh marketing audit khi n\u00e0o? Ai s\u1ebd l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n? Th\u1ef1c hi\u1ec7n marketing audit b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? H\u00e3y c\u00f9ng DTM Consulting t\u00ecm hi\u1ec3u c\u00e2u tr\u1ea3 l\u1eddi trong b\u00e0i vi\u1ebft n\u00e0y.\u00a0<\/span><\/p>\n<h2><b>Khi n\u00e0o n\u00ean ti\u1ebfn h\u00e0nh ki\u1ec3m to\u00e1n marketing (marketing audit)?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ki\u1ec3m to\u00e1n marketing (marketing audit) l\u00e0 vi\u1ec7c kh\u00e1m ph\u00e1, ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00f3 h\u1ec7 th\u1ed1ng t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, \u0111\u00e1nh gi\u00e1 t\u1eeb m\u1ecdi th\u1ee9 t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing t\u00e1c nghi\u1ec7p. Ho\u1ea1t \u0111\u1ed9ng marketing audit cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n t\u00ecnh h\u00ecnh kinh doanh, marketing c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p nh\u1eadn di\u1ec7n v\u00e0 khoanh v\u00f9ng \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1, \u01b0u-nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 t\u00ecm ra \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1eb1m \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a ROI cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing audit gi\u00fap doanh nghi\u1ec7p tr\u1ea3 l\u1eddi b\u00e0i to\u00e1n kinh doanh, marketing nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-chien-luoc-marketing-dinh-huong-khach-hang\/\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c marketing<\/span><\/a><span style=\"font-weight: 400;\"> hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 \u0111ang nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-khach-hang-muc-tieu\/\"><span style=\"font-weight: 400;\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a><span style=\"font-weight: 400;\"> kh\u00f4ng?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu trong ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do \u0111\u00f3, vi\u1ec7c ki\u1ec3m tra ho\u1ea1t \u0111\u1ed9ng marketing n\u00ean \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh th\u01b0\u1eddng xuy\u00ean. B\u1ea1n c\u00e0ng s\u1edbm t\u1eadn d\u1ee5ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 kh\u1eafc ph\u1ee5c nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3 th\u00ec k\u1ebf ho\u1ea1ch marketing c\u1ee7a b\u1ea1n c\u00e0ng \u0111em l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t cho doanh nghi\u1ec7p. T\u1ea7n su\u1ea5t ti\u1ebfn h\u00e0nh marketing audit s\u1ebd t\u00f9y thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh ki\u1ec3m to\u00e1n v\u1edbi t\u1ea7n su\u1ea5t \u0111\u1ec1u \u0111\u1eb7n (v\u00ed d\u1ee5 \u0111\u1ecbnh k\u1ef3 h\u1eb1ng n\u0103m) ho\u1eb7c ti\u1ebfn h\u00e0nh khi g\u1eb7p c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi, s\u1ef1 thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 m\u1ee5c ti\u00eau marketing, v\u00ed d\u1ee5 nh\u01b0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Xu\u1ea5t hi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 marketing nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng gi\u1ea3m, ROI marketing gi\u1ea3m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15123 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/tam-quan-trong-cua-marketing-dia-phuong.jpg\" alt=\"\" width=\"374\" height=\"240\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/tam-quan-trong-cua-marketing-dia-phuong.jpg 749w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/tam-quan-trong-cua-marketing-dia-phuong-300x192.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/tam-quan-trong-cua-marketing-dia-phuong-228x146.jpg 228w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/tam-quan-trong-cua-marketing-dia-phuong-50x32.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/tam-quan-trong-cua-marketing-dia-phuong-117x75.jpg 117w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/><\/p>\n<h2><b>Ai l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n ki\u1ec3m to\u00e1n marketing (marketing audit)?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ki\u1ec3m to\u00e1n marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi m\u1ed9t ban ki\u1ec3m to\u00e1n ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp v\u1edbi doanh nghi\u1ec7p ho\u1eb7c doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 marketing audit do:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing audit n\u00ean \u0111\u1ea3m b\u1ea3o c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch quan nh\u1ea5t<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing audit n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nh\u1eefng c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c c\u00f3 chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m v\u00ec \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng m\u00e0 c\u00f2n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho ho\u1ea1t \u0111\u1ed9ng marketing. V\u00ed d\u1ee5, c\u00e1c c\u00e1 nh\u00e2n l\u00e0 nh\u1eefng chuy\u00ean gia t\u01b0 v\u1ea5n (consultant) ho\u1eb7c c\u00f4ng ty\/t\u1eadp \u0111o\u00e0n t\u01b0 v\u1ea5n\/ki\u1ec3m to\u00e1n chuy\u00ean nghi\u1ec7p.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c c\u00e1 nh\u00e2n, doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 marketing audit th\u01b0\u1eddng c\u00f3 n\u0103ng l\u1ef1c\/kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u, \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 &#8211; \u201ckh\u00e1m b\u1ec7nh\u201d v\u00e0 \u0111\u01b0a ra cho b\u1ea1n gi\u1ea3i ph\u00e1p v\u00e0 k\u1ebf ho\u1ea1ch tri\u1ec3n khai c\u1ee5 th\u1ec3 v\u00e0 hi\u1ec7u qu\u1ea3 &#8211; \u201cch\u1eefa b\u1ec7nh\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00e0y th\u01b0\u1eddng l\u00e0 c\u00e1c c\u00f4ng ty ki\u1ec3m to\u00e1n chuy\u00ean nghi\u1ec7p nh\u01b0\u00a0<a href=\"https:\/\/www2.deloitte.com\/vn\/en.html\" target=\"_blank\" rel=\"noopener\">Deloitte<\/a>, <a href=\"https:\/\/www.pwc.com\/\" target=\"_blank\" rel=\"noopener\">PwC<\/a>&#8230; ho\u1eb7c c\u00e1c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/cong-ty-tu-van-marketing-dich-vu-tu-van-marketing\/\"><span style=\"font-weight: 400;\">c\u00f4ng ty t\u01b0 v\u1ea5n marketing<\/span><\/a><span style=\"font-weight: 400;\"> nh\u01b0 <a href=\"https:\/\/www.bcg.com\/\" target=\"_blank\" rel=\"noopener\">BCG<\/a>, <a href=\"https:\/\/dtmconsulting.vn\/en\/\">DTM Consulting<\/a>,&#8230; C\u00e1c c\u00f4ng ty ki\u1ec3m to\u00e1n th\u01b0\u1eddng cung c\u1ea5p d\u1ecbch v\u1ee5 ki\u1ec3m to\u00e1n marketing nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a d\u1ecbch v\u1ee5 ki\u1ec3m to\u00e1n t\u1ed5ng th\u1ec3. Trong khi \u0111\u00f3, c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n marketing th\u01b0\u1eddng cung c\u1ea5p d\u1ecbch v\u1ee5 ki\u1ec3m to\u00e1n marketing chuy\u00ean s\u00e2u h\u01a1n, \u0111i t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing cho \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee5 th\u1ec3.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-15884 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung-.jpg\" alt=\"\" width=\"389\" height=\"227\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung-.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--300x175.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--768x447.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--251x146.jpg 251w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--129x75.jpg 129w\" data-sizes=\"(max-width: 389px) 100vw, 389px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 389px; --smush-placeholder-aspect-ratio: 389\/227;\" \/><\/p>\n<h2><b>D\u1ecbch v\u1ee5 ki\u1ec3m to\u00e1n marketing (marketing audit) v\u00e0 t\u01b0 v\u1ea5n marketing c\u1ee7a DTM Consulting d\u00e0nh cho doanh nghi\u1ec7p Vi\u1ec7t<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">D\u1ecbch v\u1ee5 marketing audit l\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p cho doanh nghi\u1ec7p m\u1ed9t \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p. V\u1edbi nh\u1eefng d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin thu th\u1eadp t\u1eeb c\u00e1c cu\u1ed9c ki\u1ec3m to\u00e1n marketing, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-roi-trong-marketing\/\"><span style=\"font-weight: 400;\">t\u1ed1i \u01b0u h\u00f3a ROI<\/span><\/a><span style=\"font-weight: 400;\"> th\u00f4ng qua nh\u1eefng nh\u00ecn nh\u1eadn \u0111\u00fang \u0111\u1eafn. C\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 marketing audit ngo\u00e0i vi\u1ec7c th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng ki\u1ec3m to\u00e1n, h\u1ecd c\u00f2n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c khuy\u1ebfn ngh\u1ecb, gi\u1ea3i ph\u00e1p cho chi\u1ebfn l\u01b0\u1ee3c marketing, ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DTM Consulting hi\u1ec3u r\u1eb1ng, ho\u1ea1t \u0111\u1ed9ng marketing audit l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c t\u1ea1o c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing cho doanh nghi\u1ec7p. Marketing audit nh\u01b0 ho\u1ea1t \u0111\u1ed9ng \u201ckh\u00e1m b\u1ec7nh\u201d nh\u1eb1m ph\u00e1t hi\u1ec7n l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p, t\u00ecm ra nguy\u00ean nh\u00e2n v\u00e0 gi\u1ea3i ph\u00e1p x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1. Do \u0111\u00f3, \u0111i c\u00f9ng v\u1edbi ho\u1ea1t \u0111\u1ed9ng ki\u1ec3m to\u00e1n marketing, ch\u00fang t\u00f4i c\u0169ng cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n marketing cho doanh nghi\u1ec7p Vi\u1ec7t nh\u1eb1m kh\u1eafc ph\u1ee5c c\u00e1c v\u1ea5n \u0111\u1ec1 marketing c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ecbch v\u1ee5 marketing audit th\u01b0\u1eddng ti\u1ebfn h\u00e0nh theo m\u1ed9t quy tr\u00ecnh b\u00e0i b\u1ea3n, c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng nh\u1eb1m \u0111i \u0111\u1ebfn gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 m\u1eb7t d\u00e0i h\u1ea1n. T\u00f9y t\u1eebng quy m\u00f4, m\u00f4 h\u00ecnh kinh doanh kh\u00e1c nhau m\u00e0 ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n theo quy tr\u00ecnh kh\u00e1c nhau nh\u1eb1m cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi v\u1ea5n \u0111\u1ec1 v\u00e0 b\u1ed1i c\u1ea3nh marketing c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, cu\u1ed9c ki\u1ec3m to\u00e1n s\u1ebd th\u01b0\u1eddng bao g\u1ed3m c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi\/v\u1ea5n \u0111\u1ec1 marketing s\u1ebd \u0111\u01b0\u1ee3c ki\u1ec3m to\u00e1n, l\u0129nh v\u1ef1c n\u00e0o c\u1ee7a doanh nghi\u1ec7p c\u1ea7n c\u1ea3i thi\u1ec7n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau (objective) c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing audit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-nghien-cuu-doi-thu-canh-tranh\/\"><span style=\"font-weight: 400;\">\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a doanh nghi\u1ec7p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin ph\u00f9 h\u1ee3p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u01b0a ra khuy\u1ebfn ngh\u1ecb, t\u01b0 v\u1ea5n v\u00e0 k\u1ebf ho\u1ea1ch tri\u1ec3n khai d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u, th\u00f4ng tin thu \u0111\u01b0\u1ee3c<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n mu\u1ed1n th\u1ef1c hi\u1ec7n marketing audit ho\u1eb7c \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi vi\u1ec7c tri\u1ec3n khai v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7n t\u1ea1i, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi DTM Consulting \u0111\u1ec3 nh\u1eadn \u0111\u00e1nh gi\u00e1 v\u00e0 t\u01b0 v\u1ea5n t\u1eeb c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh ho\u1eb7c qu\u1ea3n l\u00fd m\u1ed9t doanh nghi\u1ec7p, m\u1ed7i \u0111\u1ed3ng ti\u1ec1n b\u1ea1n chi ra cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ph\u1ea3i \u0111em l\u1ea1i k\u1ebft qu\u1ea3 c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p, v\u00ec v\u1eady vi\u1ec7c theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 marketing l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. B\u1ea5t k\u1ec3 quy m\u00f4 doanh [&hellip;]<\/p>","protected":false},"author":17,"featured_media":16600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644,667],"class_list":["post-16599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16599"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16599\/revisions"}],"predecessor-version":[{"id":16601,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16599\/revisions\/16601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16600"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}