{"id":16578,"date":"2023-12-01T17:23:01","date_gmt":"2023-12-01T10:23:01","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16578"},"modified":"2023-12-13T16:09:13","modified_gmt":"2023-12-13T09:09:13","slug":"huong-dan-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/huong-dan-xay-dung-thuong-hieu\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (branding) tinh g\u1ecdn, d\u1ec5 hi\u1ec3u cho m\u1ecdi doanh nghi\u1ec7p"},"content":{"rendered":"
C\u00e1c ho\u1ea1t \u0111\u00f4ngh marketing ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/a>. Khi m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c xem x\u00e9t l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, n\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, gi\u00e1 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh. Khi gi\u00e1 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh duy nh\u1ea5t, ch\u1ec9 c\u00f3 nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 gi\u00e1 c\u1ea3 th\u1ea5p m\u1edbi chi\u1ebfn th\u1eafng th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, ch\u1ec9 c\u00f3 t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u01b0a \u0111\u1ee7. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u1ec3 hi\u1ec7n \u0111i\u1ec1u g\u00ec, n\u00f3 di\u1ec5n \u0111\u1ea1t s\u1ef1 li\u00ean t\u01b0\u1edfng, k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u00ednh n\u0103ng, k\u1ef3 v\u1ecdng g\u00ec? Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u00e2u? N\u1ebfu n\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i t\u00ean nh\u00e3n hi\u1ec7u, th\u00ec n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/div>\n

L\u1ef1a ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

Khi quy\u1ebft \u0111\u1ecbnh ch\u1ecdn m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi kh\u00f4ng ch\u1ec9 s\u1ef1 l\u1ef1a ch\u1ecdn m\u00e0 c\u00f2n vi\u1ec7c x\u00e2y d\u1ef1ng \u00fd ngh\u0129a v\u00e0 cam k\u1ebft th\u00f4ng qua vi\u1ec7c ph\u00e1t tri\u1ec3n \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c l\u1ef1a ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3n \u00e1nh \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

V\u00ed d\u1ee5, trong tr\u01b0\u1eddng h\u1ee3p \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c\u00a0 “t\u1ed1t h\u01a1n th\u00ec \u0111\u1eaft h\u01a1n,” t\u00ean th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i truy\u1ec1n \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng cao ho\u1eb7c \u00edt nh\u1ea5t kh\u00f4ng th\u1ec3 ph\u1ea3n \u00e1nh ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m. M\u1ed9t v\u00ed d\u1ee5 minh h\u1ecda \u0111\u01b0\u1ee3c th\u1ea5y trong m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y, khi m\u1ed9t nh\u00f3m nam gi\u1edbi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u b\u00ecnh ch\u1ecdn ai l\u00e0 ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111\u1eb9p h\u01a1n d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh. K\u1ebft qu\u1ea3 ban \u0111\u1ea7u l\u00e0 s\u1ef1 chia \u0111\u1ec1u gi\u1eefa hai ng\u01b0\u1eddi ph\u1ee5 n\u1eef. Tuy nhi\u00ean, khi h\u1ecd \u0111\u01b0\u1ee3c bi\u1ebft t\u00ean c\u1ee7a h\u1ecd – ng\u01b0\u1eddi th\u1ee9 nh\u1ea5t l\u00e0 Elizabeth v\u00e0 ng\u01b0\u1eddi th\u1ee9 hai l\u00e0 Gertrude, 80% b\u1ecf phi\u1ebfu h\u01b0\u1edbng v\u1ec1 Elizabeth.<\/p>\n

\u0110i\u1ec1u n\u00e0y ch\u1ec9 ra r\u1eb1ng t\u00ean g\u1ecdi c\u0169ng r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng l\u1edbn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Khi \u0111\u1eb7t t\u00ean cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u00f4ng ty c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn, bao g\u1ed3m s\u1eed d\u1ee5ng t\u00ean ng\u01b0\u1eddi (nh\u01b0 Honda, Calvin Klein), \u0111\u1ecba \u0111i\u1ec3m (nh\u01b0 American Airlines, Kentucky Fried Chicken), ch\u1ea5t l\u01b0\u1ee3ng (nh\u01b0 c\u1eeda h\u00e0ng ti\u1ebft ki\u1ec7m Safeway, pin b\u1ec1n l\u00e2u Duracell), l\u1ed1i s\u1ed1ng (nh\u01b0 Weight Watchers, Healthy Choice), ho\u1eb7c m\u1ed9t t\u00ean ho\u00e0n to\u00e0n m\u1edbi l\u1ea1 (nh\u01b0 Exxon, Kodak). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng c\u1ee7a m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u:”<\/p>\n

    \n
  1. T\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n n\u00f3i l\u00ean l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5: n\u1ec7m gi\u01b0\u1eddng Beautyrest (n\u1eb1m \u0111\u1eb9p), c\u00e1c d\u1ee5ng c\u1ee5 Craftman (ngh\u1ec7 nh\u00e2n), \u0111\u1ed3ng h\u1ed3 accutron (ch\u00ednh x\u00e1c).<\/li>\n
  2. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n n\u00f3i l\u00ean c\u00e1c ph\u1ea9m ch\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0 ho\u1ea1t \u0111\u1ed9ng hay m\u00e0u s\u1eafc. V\u00ed d\u1ee5: cam Sunkist (m\u00e0u v\u00e0ng \u0111\u1eadm), s\u1eefa r\u1eeda m\u1eb7t Spic and Span (g\u1ecdn g\u00e0ng v\u00e0 s\u1ea1ch s\u1ebd), xe \u00f4-t\u00f4 Firebird.<\/li>\n
  3. T\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n d\u1ec5 \u0111\u1ecdc, d\u1ec5 nh\u1eadn ra, v\u00e0 d\u1ec5 nh\u1edb; c\u00e1c t\u00ean ng\u1eafn g\u1ecdn l\u00e0 r\u1ea5t th\u00edch h\u1ee3p. V\u00ed d\u1ee5: Tide, Crest, Puffs.<\/li>\n
  4. T\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n d\u1ec5 ph\u00e2n bi\u1ec7t. V\u00ed d\u1ee5: Mustang, Kodak, Exxon.<\/li>\n
  5. T\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n tr\u00e1nh mang \u00fd ngh\u0129a kh\u00f4ng hay t\u1ea1i c\u00e1c n\u01b0\u1edbc kh\u00e1c, hay trong ng\u00f4n ng\u1eef kh\u00e1c. V\u00ed d\u1ee5: Nova l\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u t\u1ed3i cho xe h\u01a1i b\u00e1n t\u1ea1i c\u00e1c n\u01b0\u1edbc n\u00f3i ti\u1ebfng T\u00e2y Ban Nha, v\u00ec n\u00f3 c\u00f3 ngh\u0129a l\u00e0 “kh\u00f4ng ch\u1ea1y \u0111\u01b0\u1ee3c”.<\/li>\n<\/ol>\n

    Xem th\u00eam: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m \u2013 T\u01b0 v\u1ea5n t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/a> | DTM Consulting<\/strong><\/p>\n

    \"X\u00e2y<\/p>\n

    X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c<\/h2>\n

    C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng th\u01b0\u1eddng lu\u00f4n \u0111i c\u00f9ng c\u00e1c li\u00ean t\u01b0\u1edfng ri\u00eang, th\u1ec3 hi\u1ec7n \u0111\u1eb7c tr\u01b0ng c\u1ee7a s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u. Ch\u1eb3ng h\u1ea1n, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng t\u1eeb ng\u1eef ng\u01b0\u1eddi ta th\u01b0\u1eddng li\u00ean t\u01b0\u1edfng khi n\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u McDonald’s<\/a>: M\u00e1i v\u00f2m v\u00e0ng, Tr\u1ebb em, Big Mac, B\u1eefa \u0103n vui v\u1ebb, Nhi\u1ec1u calorie, Ronald McDonald….<\/p>\n

    Khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (branding) v\u00e0 t\u1ea1o d\u1ef1ng li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty n\u00ean \u0111\u1eb7t ba c\u00e2u h\u1ecfi\u00a0 sau v\u1ec1 nh\u1eefng m\u1ed1i li\u00ean t\u01b0\u1edfng:<\/p>\n

      \n
    1. M\u1ed1i li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u<\/a> (brand brand association) n\u00e0o l\u00e0 t\u00edch c\u1ef1c v\u00e0 m\u1ed1i n\u00e0o ti\u00eau c\u1ef1c? C\u00e1c m\u1ed1i li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c l\u00e0 s\u1ef1 l\u00fd th\u00fa, ch\u1ea5t l\u01b0\u1ee3ng, b\u1eefa \u0103n v\u1eeba \u00fd, v\u00e0 b\u1eefa \u0103n c\u00f3 gi\u00e1 tr\u1ecb. M\u1ed1i li\u00ean t\u01b0\u1edfng ti\u00eau c\u1ef1c l\u00e0: nhi\u1ec1u calorie. Nh\u1eefng \u0111i\u1ec1u n\u00e0y nh\u1eafc nh\u1edf McDonald’s c\u1ea7n c\u00f3 h\u00e0nh \u0111\u1ed9ng c\u1ea7n thi\u1ebft, ch\u1eb3ng h\u1ea1n \u0111\u01b0a ra lo\u1ea1i hamburger \u00edt ch\u1ea5t b\u00e9o v\u00e0\/ho\u1eb7c c\u00f3 th\u00eam x\u00e0 l\u00e1ch v\u00e0 d\u00f9ng \u00edt gi\u1ea5y h\u01a1n \u0111\u1ec3 gi\u1eef n\u00f3ng cho b\u00e1nh hamburger.<\/li>\n
    2. T\u1eebng m\u1ed1i li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c m\u1ea1nh \u0111\u1ebfn \u0111\u00e2u?
      \nMcDonald’s mu\u1ed1n cho t\u1ea5t c\u1ea3 c\u00e1c m\u1ed1i li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c ph\u1ea3i m\u1ea1nh m\u1ebd. Ch\u1eb3ng h\u1ea1n, t\u1eeb thi\u1ec7n l\u00e0 m\u1ed9t li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c, nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 ch\u01b0a bi\u1ebft v\u1ec1 vi\u1ec7c McDonald’s l\u00e0m t\u1eeb thi\u1ec7n r\u1ea5t t\u00edch c\u1ef1c. Do \u0111\u00f3 McDonald’s c\u1ea7n l\u00e0m cho nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n t\u00edch c\u1ef1c c\u1ee7a c\u00f4ng ty.<\/li>\n
    3. C\u00f3 nh\u1eefng m\u1ed1i li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o l\u00e0 \u0111\u1ed9c \u0111\u00e1o \u0111\u1ed1i v\u1edbi McDonald’s?
      \nN\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng t\u1ea1o ra \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c m\u1ed1i li\u00ean t\u01b0\u1edfng t\u01b0\u01a1ng t\u1ef1 th\u00ec McDonald’s ch\u1eb3ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ef1 kh\u00e1c bi\u1ec7t. Ch\u1ec9 c\u00f3 hai m\u1ed1i li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ed9c \u0111\u00e1o \u0111\u1ed1i v\u1edbi McDonald’s, \u0111\u00f3 l\u00e0 M\u00e1i v\u00f2m v\u00e0ng v\u00e0 Ronald McDonald. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t t\u1eadp h\u1ee3p phong ph\u00fa c\u00e1c m\u1ed1i li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c, nh\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n xem x\u00e9t n\u0103m kh\u00eda c\u1ea1nh m\u00e0 DTM Consulting ch\u00fang t\u00f4i li\u1ec7t k\u00ea d\u01b0\u1edbi \u0111\u00e2y.<\/li>\n<\/ol>\n

      Xem th\u00eam: Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u01a1 b\u1ea3n<\/strong><\/a><\/p>\n

      1. C\u00e1c thu\u1ed9c t\u00ednh<\/h3>\n

      M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n ph\u1ea3i k\u00edch th\u00edch t\u00e2m tr\u00ed ng\u01b0\u1eddi mua h\u00e0ng l\u01b0u \u00fd v\u00e0 ghi nh\u1edb v\u1ec1 m\u1ed9t s\u1ed1 thu\u1ed9c t\u00ednh nh\u1ea5t \u0111\u1ecbnh. Ch\u1eb3ng h\u1ea1n, xe \u00f4-t\u00f4 Mercedes k\u00edch th\u00edch s\u1ef1 h\u00ecnh dung v\u1ec1 m\u1ed9t lo\u1ea1i xe \u0111\u01b0\u1ee3c ch\u1ebf t\u1ea1o t\u1ed1t, b\u1ec1n l\u00e2u, m\u1ea1nh m\u1ebd, v\u00e0 \u0111\u1eaft ti\u1ec1n. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t lo\u1ea1i xe kh\u00f4ng l\u00e0m cho ng\u01b0\u1eddi ta li\u00ean t\u01b0\u1edfng ngh\u0129 \u0111\u1ebfn m\u1ed9t thu\u1ed9c t\u00ednh n\u00e0o ri\u00eang bi\u1ec7t ho\u1eb7c l\u00e0 \u0111\u1eb7c tr\u01b0ng\/l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u y\u1ebfu.<\/p>\n

      2. C\u00e1c l\u1ee3i \u00edch<\/h3>\n

      M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n n\u00f3i l\u00ean \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 n\u00eau ra c\u00e1c \u0111\u1eb7c t\u00ednh. Ch\u1eb3ng h\u1ea1n xe Mercedes l\u00e0m cho ng\u01b0\u1eddi ta ngh\u0129 v\u1ec1 m\u1ed9t lo\u1ea1i xe ch\u1ea1y ch\u1ea5t l\u01b0\u1ee3ng, d\u00e0nh cho c\u00e1c doanh nh\u00e2n, r\u1ea5t l\u00fd th\u00fa khi l\u00e1i xe v\u00e0 l\u00e0 ni\u1ec1m ki\u00eau h\u00e3nh cho ch\u1ee7 s\u1edf h\u1eefu.<\/p>\n

      3. C\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty<\/h3>\n

      M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n ph\u1ea3i h\u00e0m ch\u1ee9a nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 c\u00f4ng ty \u0111\u1ec1 cao. Ch\u1eb3ng h\u1ea1n Mercedes t\u1ef1 h\u00e0o v\u1ec1 \u0111i ng\u0169 k\u1ef9 s\u01b0 v\u00e0 nh\u1eefng s\u00e1ng t\u1ea1o k\u1ef9 thu\u1eadt c\u1ee7a m\u00ecnh v\u00e0 l\u00e0 c\u00f4ng ty \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ed1t v\u00e0 ho\u1ea1t \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3. Th\u1ef1c t\u1ebf \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ed9t c\u00f4ng ty c\u1ee7a \u0110\u1ee9c n\u00ean c\u00e0ng t\u00f4 \u0111\u1eadm th\u00eam h\u00ecnh \u1ea3nh v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi mua h\u00e0ng v\u1ec1 t\u00ednh c\u00e1ch v\u00e0 v\u0103n h\u00f3a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

      B\u00e0i vi\u1ebft li\u00ean quan:\u00a0Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u?| DTM Consulting<\/a><\/strong><\/p>\n

      \"Gi\u00e1<\/p>\n

      4. C\u00e1 t\u00ednh<\/h3>\n

      Gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n ph\u1ea3i bi\u1ec3u th\u1ecb nh\u1eefng n\u00e9t c\u00e1 t\u00ednh ri\u00eang. Nh\u01b0 v\u1eady, n\u1ebfu Mercedes l\u00e0 m\u1ed9t con ng\u01b0\u1eddi, ch\u00fang ta s\u1ebd ngh\u0129 v\u1ec1 m\u1ed9t ng\u01b0\u1eddi th\u01b0\u01a1ng nh\u00e2n kh\u00e1 th\u00e0nh \u0111\u1ea1t v\u00e0o tu\u1ed5i trung ni\u00ean, nghi\u00eam t\u00fac, tr\u1eadt t\u1ef1 ng\u0103n n\u1eafp, v\u00e0 c\u00f3 ph\u1ea7n quy\u1ebft \u0111o\u00e1n. N\u1ebfu Mercedes l\u00e0 m\u1ed9t con v\u1eadt, ch\u00fang ta c\u00f3 th\u1ec3 li\u00ean t\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t con s\u01b0 t\u1eed v\u00e0 c\u00e1 t\u00ednh c\u1ee7a n\u00f3.<\/p>\n

      5. Ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/h3>\n

      M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n ph\u1ea3i g\u1ee3i cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft v\u1ec1 lo\u1ea1i ng\u01b0\u1eddi mua th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Ch\u1eb3ng h\u1ea1n \u0111\u1ed1i v\u1edbi xe Mercedes, ch\u00fang ta ngh\u0129 \u0111\u1ebfn ng\u01b0\u1eddi mua l\u00e0 nh\u1eefng ng\u01b0\u1eddi\u00a0 th\u01b0\u01a1ng nh\u00e2n, gi\u00e0u c\u00f3, v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n

      T\u00f3m l\u1ea1i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ea1nh khi t\u00ean c\u1ee7a ch\u00fang h\u00e0m ch\u1ee9a c\u00e1c thu\u1ed9c t\u00ednh t\u00edch c\u1ef1c, c\u00e1c l\u1ee3i \u00edch, c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty, c\u00e1 t\u00ednh, v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng trong t\u00e2m tr\u00ed ng\u01b0\u1eddi mua h\u00e0ng. Nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00e1c nh\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea1o ra m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean c\u01a1 s\u1edf c\u00e1c kh\u00eda c\u1ea1nh \u0111\u01b0\u1ee3c n\u00eau tr\u00ean.<\/p>\n

      N\u1ebfu b\u1ea1n \u0111ang ra quy\u1ebft \u0111\u1ecbnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u,\u00a0CONTACT<\/a><\/strong> ngay v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n t\u1eeb c\u1ed1 v\u1ea5n t\u1ea1i DTM Consulting<\/p>","protected":false},"excerpt":{"rendered":"

      C\u00e1c ho\u1ea1t \u0111\u00f4ngh marketing ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. Khi m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c xem x\u00e9t l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, n\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, gi\u00e1 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh. Khi gi\u00e1 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh […]<\/p>","protected":false},"author":20,"featured_media":16586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647],"class_list":["post-16578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16578"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16578\/revisions"}],"predecessor-version":[{"id":16748,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16578\/revisions\/16748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16586"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}