{"id":16555,"date":"2023-11-30T10:55:37","date_gmt":"2023-11-30T03:55:37","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16555"},"modified":"2023-12-05T10:26:06","modified_gmt":"2023-12-05T03:26:06","slug":"cong-ty-tu-van","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cong-ty-tu-van\/","title":{"rendered":"C\u00f4ng ty t\u01b0 v\u1ea5n l\u00e0 g\u00ec? H\u1ecd c\u00f3 th\u1ec3 l\u00e0m g\u00ec cho doanh nghi\u1ec7p?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u1ea5t k\u1ef3 c\u01a1 quan, doanh nghi\u1ec7p n\u00e0o \u0111\u1ec1u s\u1ebd ph\u1ea3i gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc ho\u1eb7c n\u1eb1m ngo\u00e0i k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng. Tuy nhi\u00ean, \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 v\u01b0\u1ee3t ra ngo\u00e0i ngu\u1ed3n l\u1ef1c, kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p? \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i? N\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 trong kinh doanh n\u00f3i chung m\u1ed9t c\u00e1ch tri\u1ec7t \u0111\u1ec3 t\u1eeb g\u1ed1c r\u1ec5 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra nguy\u00ean nh\u00e2n v\u00e0 t\u00ecm ra \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p x\u1eed l\u00fd, r\u1ea5t c\u00f3 th\u1ec3 doanh nghi\u1ec7p s\u1ebd c\u1ea7n li\u00ean h\u1ec7 v\u1edbi m\u1ed9t \u201cb\u00e1c s\u0129\u201d \u0111\u1ec3 kh\u00e1m v\u00e0 ch\u1eefa b\u1ec7nh cho doanh nghi\u1ec7p &#8211; \u0111\u00f3 l\u00e0 c\u00f4ng ty ho\u1eb7c c\u00e1c nh\u00e0 t\u01b0 v\u1ea5n (consulting).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady c\u00f4ng ty hay nh\u00e0 t\u01b0 v\u1ea5n l\u00e0 g\u00ec? H\u1ecd l\u00e0m nh\u1eefng g\u00ec? C\u00f4ng ty n\u00e0y c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t agency m\u00e0 b\u1ea1n th\u01b0\u1eddng bi\u1ebft? Trong b\u00e0i vi\u1ebft sau \u0111\u00e2y, <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/\"><span style=\"font-weight: 400;\">DTM Consulting<\/span><\/a><span style=\"font-weight: 400;\"> s\u1ebd gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<h2><b>C\u00f4ng ty t\u01b0 v\u1ea5n (consulting company) l\u00e0 g\u00ec?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f4ng ty t\u01b0 v\u1ea5n (consulting company) l\u00e0 m\u1ed9t doanh nghi\u1ec7p bao g\u1ed3m c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n (consultant) trong ng\u00e0nh \u0111\u01b0a ra t\u01b0 v\u1ea5n, \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p v\u00e0 h\u01b0\u1edbng d\u1eabn h\u1eefu \u00edch cho c\u00e1c doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft b\u1eb1ng ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 kinh doanh n\u1eb1m ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n, li\u00ean h\u1ec7 v\u1edbi m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng v\u00ec m\u1ee5c ti\u00eau gi\u1ea3i quy\u1ebft h\u1ea7u h\u1ebft v\u1ea5n \u0111\u1ec1 v\u1ec1 m\u1ed9t kh\u00eda c\u1ea1nh trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing c\u1ee7a doanh nghi\u1ec7p t\u00f9y l\u0129nh v\u1ef1c m\u00e0 c\u00f4ng ty t\u01b0 v\u1ea5n \u0111\u00f3 theo \u0111u\u1ed5i. Tr\u00ean th\u1ebf gi\u1edbi \u0111ang c\u00f3 nhi\u1ec1u c\u00f4ng ty t\u01b0 v\u1ea5n kh\u00e1c nhau ho\u1ea1t \u0111\u1ed9ng trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n t\u00e0i ch\u00ednh: cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh, gi\u1ea3i quy\u1ebft r\u1ee7i ro t\u00e0i ch\u00ednh (\u0111i\u1ec3n h\u00ecnh l\u00e0 <a href=\"https:\/\/www2.deloitte.com\/vn\/en.html\" target=\"_blank\" rel=\"noopener\">Deloitte<\/a>, <a href=\"https:\/\/kpmg.com\/vn\/vi\/home.html\" target=\"_blank\" rel=\"noopener\">KPMG<\/a>,&#8230;)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p: cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n <\/span><span style=\"font-weight: 400;\">qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, kinh doanh to\u00e0n c\u1ea7u (\u0111i\u1ec3n h\u00ecnh l\u00e0 <a href=\"https:\/\/www.mckinsey.com\/\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n marketing: cung c\u1ea5p l\u1eddi khuy\u00ean, gi\u1ea3i ph\u00e1p v\u1ec1 m\u1eb7t qu\u1ea3n tr\u1ecb, chi\u1ebfn l\u01b0\u1ee3c marketing (\u0111i\u1ec3n h\u00ecnh l\u00e0 DTM Consulting)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n nh\u00e2n s\u1ef1: gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd ngu\u1ed3n nh\u00e2n l\u1ef1c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/top-3-cong-ty-tu-van-marketing-cho-doanh-nghiep-vua-va-nho\/\"><span style=\"font-weight: 400;\">Top 3 c\u00f4ng ty t\u01b0 v\u1ea5n Marketing cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf | DTM Consulting<\/span><\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-16558 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Tu-van-doanh-nghiep.jpg\" alt=\"T\u01b0 v\u1ea5n doanh nghi\u1ec7p\" width=\"453\" height=\"302\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Tu-van-doanh-nghiep.jpg 564w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Tu-van-doanh-nghiep-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Tu-van-doanh-nghiep-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Tu-van-doanh-nghiep-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Tu-van-doanh-nghiep-113x75.jpg 113w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/p>\n<h2><b>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00f4ng ty t\u01b0 v\u1ea5n (consulting company) v\u00e0 agency<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 nh\u1ea7m l\u1eabn gi\u1eefa c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 agency nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, hai c\u00f4ng ty n\u00e0y ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh kinh doanh (business model) kh\u00e1c nhau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c agency cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5, gi\u1ea3i ph\u00e1p li\u00ean quan \u0111\u1ebfn m\u1ed9t l\u0129nh v\u1ef1c, m\u1ed9t d\u1ef1 \u00e1n ho\u1eb7c m\u1ed9t c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3, th\u01b0\u1eddng ch\u1ecbu tr\u00e1ch nhi\u1ec7m tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00e1c nghi\u1ec7p (tactic) ng\u1eafn h\u1ea1n. H\u1ecd s\u1ebd \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t b\u1ed9 ph\u1eadn trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u1ef1c thi c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 \u0111\u1ecbnh h\u01b0\u1edbng tr\u01b0\u1edbc nh\u01b0ng ch\u01b0a c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n. Agency c\u0169ng s\u1ebd d\u1ef1a tr\u00ean nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 t\u1ea1o ra c\u00e1c b\u1ea3n \u0111\u1ec1 k\u1ebf ho\u1ea1ch (proposal) v\u00e0 th\u1ef1c hi\u1ec7n n\u00f3 sau khi \u0111\u01b0\u1ee3c doanh nghi\u1ec7p ph\u00ea duy\u1ec7t. V\u00ed d\u1ee5, c\u00e1c agency truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o cung c\u1ea5p k\u1ebf ho\u1ea1ch, thi\u1ebft k\u1ebf, th\u1ef1c thi v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o cho doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n (consulting) c\u0169ng cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5, gi\u1ea3i ph\u00e1p li\u00ean quan \u0111\u1ebfn m\u1ed9t l\u0129nh v\u1ef1c nh\u01b0ng \u1edf m\u1ee9c \u0111\u1ed9 h\u01b0\u1edbng d\u1eabn v\u1ec1 m\u1eb7t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n v\u1edbi chuy\u00ean m\u00f4n cao h\u01a1n. H\u1ecd \u0111\u01b0a ra c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u1ec1 nh\u1eefng g\u00ec \u0111ang v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3 &#8211; \u201ckh\u00e1m b\u1ec7nh\u201d, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c h\u01a1n &#8211; \u201ctr\u1ecb b\u1ec7nh\u201d. H\u1ecd th\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u1edbi ch\u1ee7 doanh nghi\u1ec7p ho\u1eb7c c\u00e1c qu\u1ea3n l\u00fd \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 marketing trong doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n m\u1ed9t agency th\u1ef1c hi\u1ec7n thay c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing cho b\u1ea1n. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p \u0111\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c marketing,..<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vai tr\u00f2 c\u1ee7a nh\u1eefng c\u00f4ng ty t\u01b0 v\u1ea5n gi\u1ed1ng nh\u01b0 m\u1ed9t b\u00e1c s\u0129 kh\u00e1m b\u1ec7nh, k\u00ea \u0111\u01a1n v\u00e0 \u0111\u01b0a ra l\u1eddi khuy\u00ean. H\u1ecd ch\u1ec9 ra nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a v\u1ea5n \u0111\u1ec1 \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra gi\u1ea3i ph\u00e1p x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 t\u1eeb g\u1ed1c r\u1ec5 thay v\u00ec ch\u1ec9 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1, bi\u1ec3u hi\u1ec7n b\u00ean ngo\u00e0i. H\u1ecd c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 ki\u1ebfn th\u1ee9c, chuy\u00ean m\u00f4n s\u00e2u v\u00e0 kinh nghi\u1ec7m t\u01b0 v\u1ea5n \u1edf \u0111a d\u1ea1ng l\u0129nh v\u1ef1c v\u00e0 doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c m\u00e0 n\u1ed9i b\u1ed9 c\u00f4ng ty kh\u00f4ng c\u00f3, do \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 kh\u00e1ch h\u00e0ng trong c\u00e1c t\u00ecnh hu\u1ed1ng, v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n. \u0110\u1ed3ng th\u1eddi, c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n l\u00e0 m\u1ed9t doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c \u0111\u1ed9c l\u1eadp n\u00ean c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, khi b\u1ea1n thu\u00ea ngo\u00e0i m\u1ed9t agency, h\u1ecd s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng (th\u01b0\u1eddng l\u00e0 t\u00e1c nghi\u1ec7p ng\u1eafn h\u1ea1n) thay cho m\u1ed9t b\u1ed9 ph\u1eadn\/ph\u00f2ng ban n\u00e0o \u0111\u00f3 trong c\u00f4ng ty. Khi b\u1ea1n thu\u00ea m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n, h\u1ecd \u0111\u01b0a ra l\u1eddi khuy\u00ean v\u00e0 h\u01b0\u1edbng d\u1eabn doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 (th\u01b0\u1eddng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n) \u0111ang v\u01b0\u1edbng m\u1eafc ho\u1eb7c c\u1ea7n ra quy\u1ebft \u0111\u1ecbnh..\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-16559 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Consulting-Company-Agency.jpg\" alt=\"Consulting Company &amp; Agency\" width=\"480\" height=\"250\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Consulting-Company-Agency.jpg 940w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Consulting-Company-Agency-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Consulting-Company-Agency-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Consulting-Company-Agency-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Consulting-Company-Agency-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Consulting-Company-Agency-144x75.jpg 144w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/250;\" \/><\/p>\n<h2><b>M\u1ed9t v\u00e0i \u0111i\u1ec1u v\u1ec1 c\u00f4ng ty t\u01b0 v\u1ea5n marketing DTM Consulting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">DTM Consulting l\u00e0 c\u00f4ng ty <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing-la-gi\/\"><span style=\"font-weight: 400;\">t\u01b0 v\u1ea5n marketing<\/span><\/a><span style=\"font-weight: 400;\"> v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam ho\u1eb7c c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i \u0111ang c\u00f3 mong mu\u1ed1n th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u cho c\u00e1c marketer v\u00e0 c\u00e1c doanh nghi\u1ec7p. T\u1ea1i DTM Consulting, ch\u00fang t\u00f4i lu\u00f4n mong mu\u1ed1n \u0111\u1ed3ng h\u00e0nh, s\u00e1t c\u00e1nh c\u00f9ng c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam trong vi\u1ec7c n\u00e2ng cao n\u0103ng l\u1ef1c marketing, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, l\u1eadp k\u1ebf ho\u1ea1ch, t\u1ed5 ch\u1ee9c v\u00e0 tri\u1ec3n khai m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady n\u00ean, khi \u0111\u01b0a ra l\u1eddi khuy\u00ean, t\u01b0 v\u1ea5n cho c\u00e1c doanh nghi\u1ec7p, ch\u00fang t\u00f4i lu\u00f4n c\u1ed1 g\u1eafng l\u1eafng nghe nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 v\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i, \u0111\u1eb7t m\u00ecnh v\u00e0o h\u1ecd \u0111\u1ec3 th\u1ea5u hi\u1ec3u h\u1ecd nh\u1ea5t, t\u1eeb \u0111\u00f3 m\u1edbi \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t sao cho t\u1ed1i \u01b0u, ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf, ngu\u1ed3n l\u1ef1c v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n m\u00e0 c\u00f2n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 tr\u01b0\u1edbc v\u00e0 sau khi tri\u1ec3n khai d\u1ef1 \u00e1n nh\u1eb1m \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-dtm\/\"><span style=\"font-weight: 400;\">d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n marketing<\/span><\/a><span style=\"font-weight: 400;\"> m\u00e0 DTM Consulting hi\u1ec7n cung c\u1ea5p:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n marketing t\u1ed5ng th\u1ec3, t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u (branding)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n, h\u01b0\u1edbng d\u1eabn nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research), insight kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n l\u1eadp k\u1ebf ho\u1ea1ch (marketing planning), tri\u1ec3n khai v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u01b0 v\u1ea5n, x\u00e2y d\u1ef1ng v\u00e0 hu\u1ea5n luy\u1ec7n (coaching) \u0111\u1ed9i ng\u0169 marketing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, th\u1ea5y hi\u1ec3u v\u1ea5n \u0111\u1ec1 v\u00e0 kh\u00f3 kh\u0103n c\u1ee7a c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay, DTM Consulting c\u0169ng cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch marketing (marketing analytics), ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 marketing cho c\u00e1c doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu doanh nghi\u1ec7p b\u1ea1n \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh ho\u1eb7c th\u1ef1c thi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ho\u1eb7c c\u1ea7n t\u01b0 v\u1ea5n \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7n t\u1ea1i, h\u00e3y <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT<\/a> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u00e0 h\u1ed7 tr\u1ee3 k\u1ecbp th\u1eddi b\u1edfi c\u00e1c c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea5t k\u1ef3 c\u01a1 quan, doanh nghi\u1ec7p n\u00e0o \u0111\u1ec1u s\u1ebd ph\u1ea3i gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc ho\u1eb7c n\u1eb1m ngo\u00e0i k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng. Tuy nhi\u00ean, \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 v\u01b0\u1ee3t ra ngo\u00e0i ngu\u1ed3n l\u1ef1c, kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p? \u0110i\u1ec1u g\u00ec s\u1ebd [&hellip;]<\/p>","protected":false},"author":17,"featured_media":16557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,711,667],"class_list":["post-16555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-tu-van","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16555"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16555\/revisions"}],"predecessor-version":[{"id":16560,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16555\/revisions\/16560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16557"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}