{"id":16547,"date":"2023-11-28T17:05:47","date_gmt":"2023-11-28T10:05:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16547"},"modified":"2023-12-05T10:28:11","modified_gmt":"2023-12-05T03:28:11","slug":"chien-luoc-phat-trien-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-phat-trien-thi-truong\/","title":{"rendered":"6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Gia t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn l\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p b\u1edfi ch\u00fang ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p. Do v\u1eady, c\u00e1c doanh nghi\u1ec7p lu\u00f4n t\u00ecm c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng mua h\u00e0ng. \u0110\u1ec3 gi\u1ea3i b\u00e0i to\u00e1n tr\u00ean, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng (market development strategy) c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, n\u1ebfu doanh nghi\u1ec7p b\u1ea1n \u0111ang mu\u1ed1n m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 sang c\u00e1c th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1edbi th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng l\u1ea1i c\u00e0ng c\u1ea7n thi\u1ebft. Do chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u01b0\u1edbc khi doanh nghi\u1ec7p m\u1edf r\u1ed9ng ph\u1ea1m vi\/quy m\u00f4 kinh doanh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady doanh nghi\u1ec7p b\u1ea1n n\u00ean x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng khi n\u00e0o? B\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng? H\u00e3y c\u00f9ng DTM Consulting t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi trong b\u00e0i vi\u1ebft n\u00e0y.\u00a0<\/span><\/p>\n<h2><b>Khi n\u00e0o doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/span><span style=\"font-weight: 400;\"> (market development strategy)<\/span><span style=\"font-weight: 400;\"> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch \u0111\u01b0a nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi. C\u00e1c c\u00f4ng ty th\u01b0\u1eddng s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-co-hoi-thi-truong-cho-san-pham-moi\/\"><span style=\"font-weight: 400;\">c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\"> m\u1edbi nh\u1eb1m b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 tr\u01b0\u1edbc \u0111\u00e2y.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng khi ph\u00e1t hi\u1ec7n c\u00e1c c\u01a1 h\u1ed9i nh\u01b0:\u00a0<\/span><\/p>\n<h3>T\u1ed3n t\u1ea1i\/xu\u1ea5t hi\u1ec7n ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c (\u0111\u1ea1i d\u01b0\u01a1ng xanh)<\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu th\u1ecb tr\u01b0\u1eddng t\u1ed3n t\u1ea1i m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00f3 ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c ho\u1eb7c ch\u01b0a b\u00e3o h\u00f2a v\u1ec1 nhu c\u1ea7u v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 trong ng\u00e0nh h\u00e0ng m\u00e0 doanh nghi\u1ec7p tham gia th\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 cho doanh nghi\u1ec7p. L\u00fac n\u00e0y, th\u1ecb tr\u01b0\u1eddng ch\u01b0a c\u1ea1nh tranh cao, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u1edbi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do \u0111\u00f3, khi ph\u00e1t hi\u1ec7n m\u1ed9t ph\u00e2n kh\u00fac ti\u1ec1m n\u0103ng v\u1edbi s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3, h\u00e3y c\u00e2n nh\u1eafc t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/p>\n<h3>Nh\u1eadn th\u1ea5y s\u1ea3n ph\u1ea9m c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n r\u1ed9ng h\u01a1n<\/h3>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng khi s\u1ea3n ph\u1ea9m, ng\u00e0nh kinh doanh m\u00e0 doanh nghi\u1ec7p \u0111ang tham gia c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng tr\u00ean ph\u1ea1m vi r\u1ed9ng h\u01a1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 <a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noopener\">Apple<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, v\u1edbi s\u1ef1 gia t\u0103ng c\u1ea1nh tranh m\u1ea1nh m\u1ebd t\u1eeb Huawei v\u00e0 Samsung, doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a Apple t\u1ea1i th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c kh\u00f4ng t\u0103ng tr\u01b0\u1edfng m\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111ang \u0111\u00f3ng g\u00f3p t\u1ef7 l\u1ec7 doanh thu l\u1edbn cho Apple. Do \u0111\u00f3, Apple h\u01b0\u1edbng \u0111\u1ebfn t\u00ecm ki\u1ebfm v\u00e0 khai th\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. Nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple t\u1ea1i \u1ea4n \u0110\u1ed9 ng\u00e0y c\u00e0ng t\u0103ng cho th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng v\u00e0 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u1ee7a Apple. Th\u00e1ng 4 n\u0103m 2023, Apple \u0111\u00e3 ra m\u1eaft c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i \u1ea4n \u0110\u1ed9 v\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-16550 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Chien-luoc-phat-trien-thi-truong-cua-Apple.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng c\u1ee7a Apple\" width=\"412\" height=\"232\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Chien-luoc-phat-trien-thi-truong-cua-Apple.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Chien-luoc-phat-trien-thi-truong-cua-Apple-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Chien-luoc-phat-trien-thi-truong-cua-Apple-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Chien-luoc-phat-trien-thi-truong-cua-Apple-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Chien-luoc-phat-trien-thi-truong-cua-Apple-133x75.jpg 133w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/p>\n<h3>Nhu c\u1ea7u m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ph\u1ea1m vi kinh doanh trong t\u01b0\u01a1ng lai<\/h3>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p b\u1ea1n \u0111ang kinh doanh r\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 mu\u1ed1n m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, gia t\u0103ng doanh thu trong th\u1eddi gian ti\u1ebfp theo th\u00ec chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng ch\u00ednh \u0111\u01b0\u1ee3c Starbucks t\u00edch c\u1ef1c s\u1eed d\u1ee5ng nh\u1eb1m m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng doanh thu. B\u1eaft \u0111\u1ea7u ch\u1ec9 v\u1edbi m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea \u1edf Pike Place n\u0103m 1912 c\u1ee7a Seattle v\u00e0o n\u0103m 1971, c\u00f4ng ty \u0111\u00e3 m\u1edf r\u1ed9ng sang 84 th\u1ecb tr\u01b0\u1eddng v\u1edbi 17133 c\u1eeda h\u00e0ng do c\u00f4ng ty \u0111i\u1ec1u h\u00e0nh v\u00e0 16700 c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p t\u00ednh \u0111\u1ebfn ng\u00e0y 3 th\u00e1ng 10 n\u0103m 2021.<\/span><b><\/b><\/p>\n<h2><b>6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng (market development strategy)<\/b><\/h2>\n<h3>B\u01b0\u1edbc 1 &#8211; Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng nh\u1eb1m t\u00ecm ra c\u01a1 h\u1ed9i kinh doanh<\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng m\u1edbi, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\"><span style=\"font-weight: 400;\">Market and Customer Research<\/span><\/a><span style=\"font-weight: 400;\">, ph\u00e2n t\u00edch SWOT \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda c\u1ea1nh tranh c\u1ee7a b\u1ea1n.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tien-hanh-phan-khuc-lua-chon-va-dinh-vi-thi-truong-muc-tieu\/\"><span style=\"font-weight: 400;\">Market segmentation<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-xac-dinh-doi-tuong-muc-tieu-de-marketing-tot-hon\/\"><span style=\"font-weight: 400;\">x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 theo \u0111u\u1ed5i. Khi x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, b\u1ea1n n\u00ean xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 khu v\u1ef1c \u0111\u1ecba l\u00fd m\u1edbi, nh\u00e2n kh\u1ea9u h\u1ecdc m\u1edbi, nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u1edbi, s\u1edf th\u00edch, th\u1ecb hi\u1ebfu v\u1ec1 v\u0103n h\u00f3a, t\u00f4n gi\u00e1o khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3, phong c\u00e1ch s\u1ed1ng c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng. B\u1ea1n c\u0169ng n\u00ean x\u00e2y d\u1ef1ng <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\"><span style=\"font-weight: 400;\">ch\u00e2n dung kh\u00e1ch h\u00e0ng (customer personas)<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/\"><span style=\"font-weight: 400;\">h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journey)<\/span><\/a><span style=\"font-weight: 400;\"> nh\u1eb1m \u0111\u01b0a ra nh\u1eefng k\u1ebf ho\u1ea1ch marketing c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn, thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1edbi.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-16551 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/nghien-cuu-thi-truong-1024x683.png\" alt=\"\" width=\"350\" height=\"233\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/nghien-cuu-thi-truong-1024x683.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/nghien-cuu-thi-truong-300x200.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/nghien-cuu-thi-truong-768x512.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/nghien-cuu-thi-truong-1536x1024.png 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/nghien-cuu-thi-truong-219x146.png 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/nghien-cuu-thi-truong-50x33.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/nghien-cuu-thi-truong-113x75.png 113w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/nghien-cuu-thi-truong.png 1920w\" data-sizes=\"(max-width: 350px) 100vw, 350px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/233;\" \/><\/p>\n<h3>B\u01b0\u1edbc 2 &#8211;\u00a0 Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng<\/h3>\n<p><span style=\"font-weight: 400;\">S\u1ef1 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng s\u1ebd \u0111i k\u00e8m v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 marketing. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng li\u00ean quan \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh v\u1ec1:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi (new customers)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh thu (revenue)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u1ee3i nhu\u1eadn (profit)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sau \u0111\u00f3, h\u00e3y \u0111\u1eb7t c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ea3m b\u1ea3o nguy\u00ean t\u1eafc SMART. V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n mu\u1ed1n t\u1eadp trung t\u0103ng doanh s\u1ed1, m\u1ee5c ti\u00eau SMART c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean 30% trong 6 th\u00e1ng t\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-muc-tieu-marketing-theo-smart-va-vi-du-minh-hoa\/\"><span style=\"font-weight: 400;\">C\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau Marketing theo SMART v\u00e0 v\u00ed d\u1ee5 minh h\u1ecda | DTM Consulting<\/span><\/a><\/p>\n<h3>B\u01b0\u1edbc 3 &#8211; Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c<\/h3>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp theo, h\u00e3y xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 ngu\u1ed3n l\u1ef1c (n\u0103ng l\u1ef1c, con ng\u01b0\u1eddi, th\u1eddi gian, t\u00e0i ch\u00ednh )hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh xem b\u1ea1n c\u1ea7n ngu\u1ed3n l\u1ef1c nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y x\u00e1c \u0111\u1ecbnh danh s\u00e1ch c\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh b\u1ea1n c\u1ea7n v\u00e0 ph\u00e2n b\u1ed5 ph\u00f9 h\u1ee3p cho c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, b\u1ea1n n\u00ean c\u00f3 ngu\u1ed3n l\u1ef1c d\u1ef1 ph\u00f2ng \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c r\u1ee7i ro.\u00a0<\/span><\/p>\n<h3>B\u01b0\u1edbc 4 &#8211; X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch<\/h3>\n<p><span style=\"font-weight: 400;\">Khi \u0111\u00e3 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft, gi\u1edd l\u00e0 l\u00fac x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng m\u1edbi, trong \u0111\u00f3 bao g\u1ed3m c\u00e1c k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, k\u1ebf ho\u1ea1ch kinh doanh, <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/ke-hoach-marketing-la-gi-cac-buoc-lap-ke-hoach-marketing\/\"><span style=\"font-weight: 400;\">k\u1ebf ho\u1ea1ch marketing<\/span><\/a><span style=\"font-weight: 400;\">,&#8230;<\/span><span style=\"font-weight: 400;\"> \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra nhu c\u1ea7u cho th\u1ecb tr\u01b0\u1eddng m\u1edbi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/ke-hoach-marketing-ra-mat-san-pham\/\"><span style=\"font-weight: 400;\">H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m cho doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam | DTM Consulting<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n n\u00ean ph\u00e2n chia k\u1ebf ho\u1ea1ch marketing th\u00e0nh c\u00e1c giai \u0111o\u1ea1n v\u00e0 thi\u1ebft l\u1eadp KPIs, c\u00e1c ch\u1ec9 s\u1ed1 (metric) cho c\u00e1c chi\u1ebfn d\u1ecbch marketing nh\u1eb1m \u0111\u1ea3m b\u1ea3o c\u00e1c n\u1ed7 l\u1ef1c marketing m\u00e0 b\u1ea1n \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.\u00a0<\/span><\/p>\n<h3>B\u01b0\u1edbc 5 &#8211; Ti\u1ebfn h\u00e0nh ra m\u1eaft s\u1ea3n ph\u1ea9m t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/h3>\n<p><span style=\"font-weight: 400;\">Khi ho\u00e0n th\u00e0nh vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch, h\u00e3y cho ra m\u1eaft v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n t\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi. \u0110\u1ed3ng th\u1eddi, \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, h\u00e3y \u0111\u1ea3m b\u1ea3o c\u00e1c ph\u00f2ng ban, nh\u00e2n s\u1ef1 trong doanh nghi\u1ec7p b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd \u0111\u1ec3 h\u1ecd l\u00e0m vi\u1ec7c, trao \u0111\u1ed5i v\u00e0 chia s\u1ebb m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n nh\u1eb1m h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/ra-mat-san-pham-moi\/\"><span style=\"font-weight: 400;\">9 b\u01b0\u1edbc \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng<\/span><\/a><\/p>\n<h3>B\u01b0\u1edbc 6 &#8211; Theo d\u00f5i, ph\u00e2n t\u00edch, \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3<\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi ti\u1ebfn h\u00e0nh ra m\u1eaft s\u1ea3n ph\u1ea9m t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1edbi, h\u00e3y b\u1eaft \u0111\u1ea7u theo d\u00f5i k\u1ebft qu\u1ea3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng v\u00e0<\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-ngan-sach-marketing\/\"><span style=\"font-weight: 400;\"> t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u0169ng n\u00ean thu th\u1eadp, theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 t\u1eeb d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng nh\u1eb1m \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch marketing v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch kinh doanh, marketing ti\u1ebfp theo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/danh-gia-hieu-qua-kenh-marketing\/\"><span style=\"font-weight: 400;\">Top 15 ch\u1ec9 s\u1ed1 marketing \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing | DTM Consulting<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"wp-image-16552 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-social-media-marketing-1-e1701165801442.jpg\" alt=\"\" width=\"444\" height=\"245\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-social-media-marketing-1-e1701165801442.jpg 564w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-social-media-marketing-1-e1701165801442-300x165.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-social-media-marketing-1-e1701165801442-260x143.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-social-media-marketing-1-e1701165801442-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-social-media-marketing-1-e1701165801442-136x75.jpg 136w\" data-sizes=\"(max-width: 444px) 100vw, 444px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 444px; --smush-placeholder-aspect-ratio: 444\/245;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">DTM Consulting hi\u1ec3u r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap gia t\u0103ng <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/muc-do-nhan-biet-thuong-hieu\/\"><span style=\"font-weight: 400;\">\u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><span style=\"font-weight: 400;\"> v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m t\u0103ng doanh thu, m\u1edf r\u1ed9ng nh\u00f3m kh\u00e1ch h\u00e0ng nh\u01b0ng c\u0169ng y\u00eau c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 m\u1edf r\u1ed9ng do c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi lu\u00f4n \u0111\u00f2i h\u1ecfi nhi\u1ec1u ngu\u1ed3n l\u1ef1c, chi ph\u00ed v\u00e0 th\u1eddi gian h\u01a1n n\u1ebfu mu\u1ed1n ti\u1ebfp c\u1eadn. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng hay g\u1eb7p ph\u1ea3i s\u1ef1 ph\u1ea3n \u0111\u1ed1i c\u1ee7a kh\u00e1ch h\u00e0ng n\u1ebfu s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do \u0111\u00f3, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng k\u1ef9 l\u01b0\u1ee1ng l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c\/t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, h\u00e3y LI\u00caN H\u1ec6 v\u1edbi DTM Consulting \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi gi\u1ea3i \u0111\u00e1p t\u1eeb c\u00e1c chuy\u00ean gia. \u0110\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Gia t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn l\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p b\u1edfi ch\u00fang ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p. Do v\u1eady, c\u00e1c doanh nghi\u1ec7p lu\u00f4n t\u00ecm c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng mua h\u00e0ng. \u0110\u1ec3 gi\u1ea3i b\u00e0i to\u00e1n tr\u00ean, x\u00e2y [&hellip;]<\/p>","protected":false},"author":17,"featured_media":16554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644,651,667],"class_list":["post-16547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing","tag-nghien-cuu-thi-truong-tag","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16547"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16547\/revisions"}],"predecessor-version":[{"id":16553,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16547\/revisions\/16553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16554"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}