{"id":16489,"date":"2023-11-21T15:23:22","date_gmt":"2023-11-21T08:23:22","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16489"},"modified":"2023-12-05T10:28:52","modified_gmt":"2023-12-05T03:28:52","slug":"muc-do-nhan-biet-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/muc-do-nhan-biet-thuong-hieu\/","title":{"rendered":"Top 5 c\u00e1ch \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u (brand awareness) cho doanh nghi\u1ec7p"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 \u0111ang mu\u1ed1n t\u00ecm c\u00e1ch \u0111\u1ec3:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\/ti\u1ec1m n\u0103ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi nh\u1eadn di\u1ec7n nh\u01b0 th\u1ebf n\u00e0o? H\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u01b0\u1edbc \u0111\u00e2y<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">N\u1ebfu kh\u00f4ng c\u00f3 nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng s\u1eb5n s\u00e0ng chi ti\u1ec1n cho s\u1ea3n ph\u1ea9m ( h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) c\u1ee7a b\u1ea1n. Thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. Do v\u1eady, vi\u1ec7c \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00e0 s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u? C\u00f3 c\u1ea7n ph\u1ea3i thu\u00ea m\u1ed9t agency b\u00ean ngo\u00e0i hay doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n? N\u1ebfu t\u1ef1 th\u1ef1c hi\u1ec7n th\u00ec tri\u1ec3n khai ra sao \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u00edch c\u1ef1c, kh\u00f4ng l\u00e3ng ph\u00ed? H\u00e3y c\u00f9ng DTM Consulting tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n<h2><b>4 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng cho s\u1ea3n ph\u1ea9m\/doanh nghi\u1ec7p<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea7u ti\u00ean, \u0111\u1ec3 bi\u1ebft doanh nghi\u1ec7p b\u1ea1n n\u00ean l\u00e0m g\u00ec ti\u1ebfp theo, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean l\u00e0 hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c doanh nghi\u1ec7p b\u1ea1n \u0111ang \u1edf \u0111\u00e2u v\u00e0 \u0111\u00edch \u0111\u1ebfn c\u1ea7n l\u00e0 g\u00ec.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eadn bi\u1ebft\/nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u <\/span><b>(brand awareness) <\/b><span style=\"font-weight: 400;\">l\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 bi\u1ebft, nh\u1eadn ra ho\u1eb7c nh\u1edb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n <\/span><span style=\"font-weight: 400;\">trong c\u00e1c \u0111i\u1ec1u ki\u1ec7n kh\u00e1c nhau. <\/span><span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. V\u00ed d\u1ee5: Google \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean internet khi h\u1ecd mu\u1ed1n t\u00ecm ki\u1ebfm ho\u1eb7c t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 g\u00ec \u0111\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 chia ra l\u00e0m 4 m\u1ee9c \u0111\u1ed9 kh\u00e1c nhau: <\/span><span style=\"font-weight: 400;\">nh\u1eadn di\u1ec7n (recognition), g\u1ee3i nh\u1edb (recall), \u0111\u1ee9ng \u0111\u1ea7u trong t\u00e2m tr\u00ed (top-of-mind) v\u00e0 \u01b0a th\u00edch th\u01b0\u01a1ng hi\u1ec7u (brand <\/span><span style=\"font-weight: 400;\">reference<\/span><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/stevenjwilson.com\/wp-content\/uploads\/2022\/09\/1levels.jpg?ezimgfmt=ng%3Awebp%2Fngcb1%2Frs%3Adevice%2Frscb1-1\" alt=\"Brand awareness levels\" width=\"464\" height=\"348\" \/><\/p>\n<h3><b>N<\/b><b>h\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Recognition)<\/b><span style=\"font-weight: 400;\">.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u1eadn bi\u1ebft l\u00e0 c\u1ea5p \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean v\u00e0 cho th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 nh\u00ecn th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 bi\u1ebft n\u00f3 l\u00e0 g\u00ec. <\/span><span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n l\u00e0 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng \u0111\u1ea7u ti\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn ra v\u00e0 bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i d\u1ec5 nh\u1eadn bi\u1ebft th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 thay v\u00ec c\u00e1c nh\u00e3n hi\u1ec7u\/th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady \u0111\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 quan tr\u1ecdng v\u00e0 l\u00e0 n\u1ec1n m\u00f3ng thi\u1ebft y\u1ebfu\u00a0 m\u00e0 doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung \u0111\u1ea7u ti\u00ean. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ho\u1eb7c m\u00e0u s\u1eafc \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 logo ho\u1eb7c m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o,&#8230;.\u0110\u1ed3ng th\u1eddi, h\u1ecd c\u0169ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 \u0111\u1ecdc l\u00ean. T\u1eeb \u0111\u00f3, t\u1ea1o c\u01a1 s\u1edf cho vi\u1ec7c h\u00ecnh th\u00e0nh m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u s\u00e2u s\u1eafc h\u01a1n &#8211; G\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u (brand recall).<\/span><\/p>\n<h3><b>G\u1ee3i<\/b><b> nh\u1edb th\u01b0\u01a1ng hi\u1ec7u (Brand Recall)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ee9c \u0111\u1ed9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u khi h\u1ecd nh\u00ecn th\u1ea5y nh\u1eefng h\u00ecnh \u1ea3nh, m\u00e0u s\u1eb7c ho\u1eb7c bi\u1ec3u t\u01b0\u1ee3ng\/bi\u1ec3u tr\u01b0ng\u00a0 d\u1ea5u hi\u1ec7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng kh\u00f4ng t\u1ef1 nh\u1eadn ra \u0111\u01b0\u1ee3c n\u00f3. \\<\/span><\/p>\n<p><span style=\"font-weight: 400;\">R\u00f5 r\u00e0ng r\u1eb1ng m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn di\u1ec7n, d\u1ec5 \u0111\u1ecdc v\u00e0 \u1ea5n t\u01b0\u1ee3ng s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edb \u0111\u1ebfn h\u01a1n. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng\u00a0 kh\u1ea3 n\u0103ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch l\u1eb7p l\u1ea1i vi\u1ec7c hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u1ea7m m\u1eaft c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, do l\u01b0\u1ee3ng th\u00f4ng tin m\u00e0 con ng\u01b0\u1eddi ti\u1ebfp x\u00fac ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u01b0 hi\u1ec7n nay, bi\u1ec7n ph\u00e1p t\u0103ng c\u01b0\u1eddng hi\u1ec7n di\u1ec7n tr\u01b0\u1edbc m\u1eaft kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng kh\u00f4ng hi\u1ec7u qu\u1ea3 n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecb thu h\u00fat ho\u1eb7c ch\u00fa \u00fd. Do \u0111\u00f3, m\u1ed9t xu h\u01b0\u1edbng \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m kinh doanh, marketing v\u00e1 branding tr\u00ean th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng hi\u1ec7n nay \u0111\u00f3 l\u00e0 t\u0103ng c\u01b0\u1eddng t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng h\u00ecnh \u1ea3nh, tr\u1ea3i nghi\u1ec7m v\u00e0 t\u01b0\u01a1ng t\u00e1c\/giao ti\u1ebfp t\u00edch c\u1ef1c. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 ghi nh\u1edb s\u00e2u v\u00e0 d\u00e0i l\u00e2u h\u01a1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ed1 g\u1eafng t\u1ea1o n\u00ean nh\u1eefng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn v\u1edbi nhi\u1ec1u gi\u00e1c quan c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ecb gi\u00e1c, kh\u1ee9u gi\u00e1c,.. v\u00e0 th\u1eadm ch\u00ed l\u00e0 \u201cc\u1ea3m x\u00fac\u201d. C\u00e1c chi\u1ebfn d\u1ecbch t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca-cola h\u1eb1ng n\u0103m l\u00e0 m\u1ed9t v\u00ed d\u1ee5 n\u1ed5i b\u1eadt trong vi\u1ec7c k\u1ebft h\u1ee3p n\u00e0y. .<\/span><\/p>\n<h3><b>\u0110\u1ee9ng \u0111\u1ea7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng (Top-of-mind)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Top-of-mind l\u00e0 m\u1ee9c \u0111\u1ed9 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngh\u0129 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean khi h\u1ecd ngh\u0129 \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n<h3><b>\u01afa th\u00edch th\u01b0\u01a1ng hi\u1ec7u (Brand Preference)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">S\u1ef1 \u01b0a th\u00edch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ee9c \u0111\u1ed9 th\u1ee9 4 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau th\u00edch\u00a0 ho\u1eb7c tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u h\u01a1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-nghien-cuu-doi-thu-canh-tranh\/\"><span style=\"font-weight: 400;\">\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t ng\u01b0\u1eddi mua m\u1ed9t chi\u1ebfc TV m\u1edbi, h\u1ecd th\u1ea5y m\u1ed9t chi\u1ebfc TV t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 15% nh\u01b0ng v\u1eabn s\u1ebd l\u1ef1a ch\u1ecdn mua chi\u1ebfc TV c\u1ee7a b\u1ea1n v\u00ec \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e2y g\u1ecdi l\u00e0 m\u1ee9c \u0111\u1ed9 \u01b0a th\u00edch th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<h2><b>Top 5 c\u00e1ch \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn n\u0103m 2023<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110\u00e2y l\u00e0 ch\u00eca kh\u00f3a cho vi\u1ec7c x\u00e2y d\u1ef1ng b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c? Sau \u0111\u00e2y l\u00e0 5 c\u00e1ch \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o.\u00a0<\/span><\/p>\n<h3><b>\u0110o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) website doanh nghi\u1ec7p theo th\u1eddi gian c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch n\u00e0o? H\u1ecd c\u00f3 th\u1ec3 nh\u1eadp URL c\u1ee7a b\u1ea1n v\u00e0o thanh \u0111\u1ecba ch\u1ec9, s\u1eed d\u1ee5ng d\u1ea5u trang c\u1ee7a tr\u00ecnh duy\u1ec7t ho\u1eb7c t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website th\u00f4ng qua Google Analytics. C\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n c\u00e1c d\u1eef li\u1ec7u v\u1ec1 vi\u1ec7c: C\u00f3 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hay kh\u00f4ng? Li\u1ec7u c\u00e1c chi\u1ebfn d\u1ecbch n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 mang l\u1ea1i k\u1ebft qu\u1ea3 hay kh\u00f4ng? K\u1ebft qu\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o sau m\u1ed9t chi\u1ebfn d\u1ecbch.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/img.freepik.com\/free-vector\/seo-concept-illustration_114360-5766.jpg\" alt=\"Ki\u1ec3m tra website\" width=\"276\" height=\"276\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 276px; --smush-placeholder-aspect-ratio: 276\/276;\" \/><\/p>\n<h3><b>Ki\u1ec3m tra ngu\u1ed3n truy c\u1eadp website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i truy c\u1eadp tr\u1ef1c ti\u1ebfp, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp website c\u1ee7a doanh nghi\u1ec7p b\u1ea1n th\u00f4ng qua c\u00e1c ngu\u1ed3n kh\u00e1c nh\u01b0 website c\u00f3 li\u00ean k\u1ebft t\u00ean mi\u1ec1n website, k\u00eanh t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, k\u00eanh affiliate ho\u1eb7c trang m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. <\/span><span style=\"font-weight: 400;\">Ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website cho Google bi\u1ebft trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ea9m quy\u1ec1n (authority site) nh\u01b0 th\u1ebf n\u00e0o, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng SEO c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, \u0111i\u1ec1u n\u00e0y c\u0169ng gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p n\u00e0o kh\u00e1c \u0111ang d\u1eabn li\u00ean k\u1ebft website c\u1ee7a b\u1ea1n v\u00e0 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chia s\u1ebb n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau (ng\u01b0\u1eddi truy c\u1eadp website, \u0111\u1ed1i th\u1ee7,&#8230;) v\u1edbi doanh nghi\u1ec7p b\u1ea1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/ban-da-xay-dung-website-dung-dinh-huong-marketing\/\"><span style=\"font-weight: 400;\">B\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng Website \u0111\u00fang \u0111\u1ecbnh h\u01b0\u1edbng Marketing? | DTM Consulting<\/span><\/a><\/p>\n<h3><b>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 l\u1eafng nghe x\u00e3 h\u1ed9i (Social Listening)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng c\u1ee5 l\u1eafng nghe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Social Listening) cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ef1 nhi\u00ean c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng c\u00f4ng c\u1ee5 l\u1eafng nghe x\u00e3 h\u1ed9i n\u00e0y c\u0169ng r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c theo d\u00f5i s\u1ed1 l\u1ea7n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 ch\u00fang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o theo th\u1eddi gian. T\u1eeb vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ngh\u0129 g\u00ec v\u1ec1 b\u1ea1n, b\u1ea1n s\u1ebd \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u1edbi b\u1ea1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c t\u00ecm ki\u1ebfm xung quanh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 so s\u00e1nh m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/social-nghien-cuu-thi-truong-truc-tuyen-thuong-hieu\/\"><span style=\"font-weight: 400;\">Social Listening &#8211; C\u00e1ch tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u | DTM Consulting<\/span><\/a><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"wp-image-16491 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Social-listening.jpg\" alt=\"Social listening\" width=\"387\" height=\"218\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Social-listening.jpg 563w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Social-listening-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Social-listening-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Social-listening-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Social-listening-133x75.jpg 133w\" data-sizes=\"(max-width: 387px) 100vw, 387px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 387px; --smush-placeholder-aspect-ratio: 387\/218;\" \/><\/p>\n<h3><b>Xem l\u1ea1i s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (review your social presence)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Xem x\u00e9t s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 kh\u00e1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp m\u00e0 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 t\u1ea7n su\u1ea5t nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 khi \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 (metric) nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trang<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean trang\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3t th\u00edch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ed1 b\u00e0i chia s\u1ebb<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&gt;&gt; <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/xu-huong-social-media-2023\/\"><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng Social Media n\u0103m 2023 d\u00e0nh cho m\u1ecdi doanh nghi\u1ec7p v\u00e0 marketers &#8211; Ph\u1ea7n 1 | DTM Consulting<\/span><\/a><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/xu-huong-social-media-2023-2\/\"><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng Social Media 2023 &#8211; Ph\u1ea7n 2 | DTM Consulting<\/span><\/a><\/p>\n<h3><b>Nghi\u00ean c\u1ee9u v\u1ec1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nh\u1eb1m x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Trong d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n n\u00ean l\u01b0u \u00fd \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh sau:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand recognition): Ng\u01b0\u1eddi ti\u00eau d\u00f9ng quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u (Brand recall): Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhanh \u0111\u1ebfn m\u1ee9c n\u00e0o khi h\u1ecd ngh\u0129 v\u1ec1 doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u (Brand image): M\u1ecdi ng\u01b0\u1eddi ngh\u0129 g\u00ec khi nghe t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand identity): Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o d\u1ef1a tr\u00ean s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-tuong-thuong-hieu\/\"><span style=\"font-weight: 400;\">Li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association)<\/span><\/a><span style=\"font-weight: 400;\">: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean t\u01b0\u1edfng t\u1edbi g\u00ec khi ngh\u0129 t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi c\u00e1c c\u00e2u h\u1ecfi m\u1edf ho\u1eb7c \u0111\u00f3ng v\u1ec1 nh\u1eadn th\u1ee9c\/li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m so s\u00e1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 v\u1ec1 c\u00e2u h\u1ecfi m\u1edf: B\u1ea1n ngh\u0129 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u00e0o khi ngh\u0129 \u0111\u1ebfn kem \u0111\u00e1nh r\u0103ng?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 v\u1ec1 c\u00e2u h\u1ecfi \u0111\u00f3ng: B\u1ea1n \u0111\u00e3 nghe n\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kem \u0111\u00e1nh r\u0103ng n\u00e0o sau \u0111\u00e2y? Colgate, Crest, Sensodyne, Arm v\u00e0 Hammer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c thu th\u1eadp trong c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1ebfn cho b\u1ea1n th\u00f4ng tin v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 bi\u1ebft v\u00e0 ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean cho ph\u00e9p b\u1ea1n theo d\u00f5i s\u1ef1 thay \u0111\u1ed5i v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi gian v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n h\u00e3y l\u01b0u \u00fd \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi \u0111\u1eb7t c\u00e2u h\u1ecfi cho kh\u1ea3o s\u00e1t nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n c\u00f2n nhi\u1ec1u b\u0103n kho\u0103n, lo l\u1eafng khi th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 v\u00e0 ki\u1ec3m tra nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi DTM Consulting \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn ph\u00e2n t\u00edch, t\u01b0 v\u1ea5n t\u1eeb c\u00e1c chuy\u00ean gia!\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 \u0111ang mu\u1ed1n t\u00ecm c\u00e1ch \u0111\u1ec3: N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\/ti\u1ec1m n\u0103ng Hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi nh\u1eadn di\u1ec7n nh\u01b0 th\u1ebf n\u00e0o? H\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng?\u00a0 \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u01b0\u1edbc [&hellip;]<\/p>","protected":false},"author":17,"featured_media":16490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,674],"class_list":["post-16489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-thuong-hieu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16489"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16489\/revisions"}],"predecessor-version":[{"id":16499,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16489\/revisions\/16499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16490"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}