{"id":16482,"date":"2023-11-17T18:02:46","date_gmt":"2023-11-17T11:02:46","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16482"},"modified":"2023-12-05T10:26:57","modified_gmt":"2023-12-05T03:26:57","slug":"toi-uu-hoa-ngan-sach-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-ngan-sach-marketing\/","title":{"rendered":"Top 6 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing cho doanh nghi\u1ec7p Vi\u1ec7t Nam"},"content":{"rendered":"

S\u1eed d\u1ee5ng t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing nh\u01b0ng v\u1eabn \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u1ec1 l\u1ee3i nhu\u1eadn l\u00e0 \u0111i\u1ec1u m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u mong mu\u1ed1n h\u01b0\u1edbng t\u1edbi. \u0110\u1eb7c bi\u1ec7t, trong b\u1ed1i c\u1ea3nh suy tho\u00e1i kinh t\u1ebf hi\u1ec7n nay, chi ti\u00eau cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing b\u1ecb h\u1ea1n ch\u1ebf v\u00e0 c\u1eaft gi\u1ea3m, doanh nghi\u1ec7p l\u1ea1i c\u00e0ng mong mu\u1ed1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c chi ph\u00ed, n\u00e2ng cao hi\u1ec7u qu\u1ea3 \u0111em v\u1ec1 t\u1ed1i \u0111a m\u1ee9c doanh thu, l\u1ee3i nhu\u1eadn. .\u00a0<\/span><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, k\u1ec3 c\u1ea3 b\u1ea1n c\u00f3 ho\u1ea1t \u0111\u1ed9ng trong b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o hay ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 v\u1ec1 m\u1eb7t doanh thu t\u1ed1t nh\u1ea5t. C\u00f9ng DTM Consulting n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh, marketing th\u00f4ng qua 5 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong doanh nghi\u1ec7p b\u1ea1n.\u00a0<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a t\u1ed5 ch\u1ee9c tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u<\/strong><\/h2>\n

B\u1ea5t k\u1ec3 ng\u00e0nh kinh doanh n\u00e0o, tr\u00e1ch nhi\u1ec7m c\u1ee7a gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh (CFO) l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u00e2n s\u00e1ch marketing \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

V\u00ed d\u1ee5: gi\u1ea3 s\u1eed m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang tung ra m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c. H\u1ecd s\u1ebd c\u1ea7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 ng\u00e2n s\u00e1ch cho nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/span><\/p>\n

\"Nh\u1eafm<\/p>\n

T\u1ed1i \u01b0u h\u00f3a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i marketing (marketing funnel)<\/b><\/h2>\n

\u0110\u1ec3 t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a b\u1ea5t c\u1ee9 ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0o n\u00f3i chung v\u00e0 ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i marketing, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 h\u1ecdc c\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch, theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng\/h\u00e0nh \u0111\u1ed9ng\/n\u1ed7 l\u1ef1c marketing m\u00e0 b\u1ea1n \u0111ang th\u1ef1c thi. N\u1ebfu kh\u00f4ng, m\u1ecdi vi\u1ec7c t\u1ed1i \u01b0u \u0111\u1ec1u v\u00f4 ngh\u0129a do b\u1ea1n \u0111ang kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 c\u01a1 s\u1edf, ph\u01b0\u01a1ng h\u01b0\u1edbng n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u.\u00a0<\/span><\/p>\n

Do \u0111\u00f3, khi t\u1ed1i \u01b0u h\u00f3a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i marketing, b\u1ea1n n\u00ean th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean c\u00e1c k\u00eanh c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng <\/span>\u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh marketing<\/span><\/a>, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c k\u00eanh n\u00e0o ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, k\u00eanh n\u00e0o c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t, k\u00eanh n\u00e0o \u0111em l\u1ea1i doanh thu l\u1edbn nh\u1ea5t cho doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung chi ph\u00ed v\u00e0 n\u1ed7 l\u1ef1c marketing v\u00e0o k\u00eanh marketing \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1ea5t.\u00a0<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, do h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i li\u00ean t\u1ee5c tr\u00ean c\u00e1c k\u00eanh, b\u1ea1n n\u00ean \u0111\u00e1nh gi\u00e1 l\u1ea1i h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean c\u00e1c k\u00eanh nh\u1eb1m t\u00ecm th\u1ea5y n\u01a1i nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. V\u00ed d\u1ee5: n\u1ebfu ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 xem qua m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m nh\u01b0ng tho\u00e1t ra m\u00e0 kh\u00f4ng mua. \u0110i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd kh\u00f4ng mua h\u00e0ng? Do s\u1ea3n ph\u1ea9m kh\u00f4ng h\u1ea5p d\u1eabn, b\u01b0\u1edbc thanh to\u00e1n c\u00f3 v\u1ea5n \u0111\u1ec1 hay gi\u00e1 qu\u00e1 cao?\u00a0<\/span><\/p>\n

Lu\u00f4n l\u1eadp k\u1ebf ho\u1ea1ch, thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u00e0 theo d\u00f5i chuy\u1ec7n g\u00ec \u0111ang x\u1ea3y ra v\u00e0 ch\u1ea9n \u0111o\u00e1n nh\u1eefng v\u1ea5n \u0111\u1ec1. T\u1eeb \u0111\u00f3, \u0111\u01b0a ra \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng\/ph\u01b0\u01a1ng \u00e1n th\u1ef1c thi ph\u00f9 h\u1ee3p. <\/span><\/p>\n

>> B\u00e0i vi\u1ebft li\u00ean quan: K\u1ebf ho\u1ea1ch marketing l\u00e0 g\u00ec? C\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch marketing<\/a><\/strong><\/p>\n

Ngo\u00e0i ra, b\u1ea1n n\u00ean ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c marketing trong kho\u1ea3ng m\u1ed9t v\u00e0i tu\u1ea7n\/th\u00e1ng \u0111\u1ec3 theo d\u00f5i k\u00eanh c\u1ee7a b\u1ea1n v\u00e0 ph\u00e1t hi\u1ec7n nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c ho\u1eb7c c\u1ea3i thi\u1ec7n. \u0110\u1ed3ng th\u1eddi, h\u00e3y thi\u1ebft k\u1ebf m\u1ed9t quy tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n thay v\u00ec c\u1ea3m gi\u00e1c gi\u1ed1ng nh\u01b0 m\u1ed9t cu\u1ed9c giao d\u1ecbch. T\u1ed1i \u01b0u h\u00f3a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i marketing c\u1ee7a b\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i t\u1ed1n m\u1ed9t kho\u1ea3n chi ph\u00ed n\u00e0o nh\u01b0ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing c\u1ee7a m\u00ecnh nhi\u1ec1u h\u01a1n.\u00a0<\/span><\/p>\n

\"Marketing<\/p>\n

T\u0103ng c\u01b0\u1eddng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y re-sale, remarketing<\/b><\/h2>\n

Vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing c\u1ee7a b\u1ea1n. Kh\u00e1ch h\u00e0ng c\u00e0ng trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p b\u1ea1n th\u00ec h\u1ecd c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u h\u01a1n do h\u1ecd \u0111\u00e3 bi\u1ebft doanh nghi\u1ec7p b\u1ea1n l\u00e0 ai v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c g\u00ec cho h\u1ecd. Trong khi nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd do d\u1ef1 v\u00e0 c\u00e2n nh\u1eafc trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.\u00a0<\/span><\/p>\n

Do v\u1eady, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt m\u1ed9t ph\u1ea7n chi ph\u00ed marketing cho vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi. Thay v\u00ec t\u1ed1n qu\u00e1 nhi\u1ec1u ti\u1ec1n cho vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, chi ph\u00ed marketing c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c gia t\u0103ng v\u00e0o vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng c\u0169 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi h\u1ecd nh\u1eb1m gia t\u0103ng nh\u1eefng gi\u00e1 tr\u1ecb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, doanh thu, l\u1ee3i nhu\u1eadn trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

>> Xem th\u00eam: 6 c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, \u00edt v\u1ed1n | DTM Consulting<\/a><\/strong><\/p>\n

T\u1ed5 ch\u1ee9c\/c\u01a1 c\u1ea5u l\u1ea1i n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/strong><\/h2>\n

Tr\u01b0\u1edbc t\u00ecnh h\u00ecnh kh\u00f3 kh\u0103n, r\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1eaft gi\u1ea3m nh\u00e2n s\u1ef1\/b\u1ed9 ph\u1eadn ho\u1eb7c c\u01a1 c\u1ea5u l\u1ea1i n\u1ed9i b\u1ed9 doanh nghi\u1ec7p nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3 trong qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u1eadn h\u00e0nh m\u00e0 DTM Consulting g\u1ee3i \u00fd cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t:<\/span><\/p>\n