{"id":16473,"date":"2023-11-14T14:45:14","date_gmt":"2023-11-14T07:45:14","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16473"},"modified":"2023-11-21T16:44:39","modified_gmt":"2023-11-21T09:44:39","slug":"danh-gia-hieu-qua-kenh-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/danh-gia-hieu-qua-kenh-marketing\/","title":{"rendered":"Top 15 ch\u1ec9 s\u1ed1 marketing \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 \u201cc\u1ea3m gi\u00e1c\u201d vi\u1ec7c chi ti\u00eau, \u0111\u1ea7u t\u01b0 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, x\u00fac ti\u1ebfn b\u00e1n c\u1ee7a b\u1ea1n \u0111ang l\u00e3ng ph\u00ed? Do \u0111\u00f3, b\u1ea1n mu\u1ed1n theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing nh\u01b0ng kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u.<\/span><\/p>\n<blockquote><p><b><i>\u201cT\u00f4i bi\u1ebft M\u1ed8T N\u1eecA s\u1ed1 ti\u1ec1n t\u00f4i \u0111\u1ed5 v\u00e0o qu\u1ea3ng c\u00e1o l\u00e0 L\u00c3NG PH\u00cd. V\u1ea5n \u0111\u1ec1 l\u00e0 t\u00f4i KH\u00d4NG BI\u1ebeT \u0111\u00f3 l\u00e0 n\u1eeda n\u00e0o\u201d \u2013 John Wanamaker<\/i><\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1c ch\u1ec9 s\u1ed1 marketing (marketing metric) m\u00e0 c\u00e1c marketer c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing trong doanh nghi\u1ec7p. Th\u1ebf nh\u01b0ng, cho d\u00f9 ch\u1ec9 ph\u1ee5 tr\u00e1ch 1 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i Facebook nh\u1ecf hay to\u00e0n b\u1ed9 c\u00e1c k\u00eanh marketing th\u00ec \u0111i\u1ec1u l\u00e0m \u0111au \u0111\u1ea7u c\u00e1c marketer lu\u00f4n l\u00e0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u1ef1a ch\u1ecdn metric n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c k\u00eanh sao cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh v\u00e0 marketing c\u1ee7a c\u00f4ng ty?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ec9 s\u1ed1 marketing n\u00e0o n\u00ean \u0111o l\u01b0\u1eddng? Ch\u1ec9 s\u1ed1 n\u00e0o kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1edbi t\u1eebng k\u00eanh c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty th\u00ec n\u00ean ch\u1ecdn ch\u1ec9 s\u1ed1 marketing n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing \u0111\u00f3?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y c\u00e0ng d\u1ec5 khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean hoang mang h\u01a1n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 marketing \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 gi\u1ea3i \u0111\u00e1p c\u00e1c hoang mang n\u00e0y, h\u00e3y c\u00f9ng DTM Consulting t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 c\u00e1c ch\u1ec9 s\u1ed1 th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<h2><b>Khi n\u00e0o c\u1ea7n \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p. Doanh nghi\u1ec7p n\u00ean ti\u1ebfn h\u00e0nh vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing khi:<\/span><\/p>\n<ul>\n<li><b>Tr\u01b0\u1edbc, trong v\u00e0 sau khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing<\/b><span style=\"font-weight: 400;\">: \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh marketing hi\u1ec7n t\u1ea1i nh\u1eb1m \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing cho ph\u00f9 h\u1ee3p v\u00e0 r\u00fat ra c\u00e1c b\u00e0i h\u1ecdc kinh nghi\u1ec7m cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp theo.<\/span><\/li>\n<li aria-level=\"1\"><b>Khi mu\u1ed1n <a href=\"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-ngan-sach-marketing\/\">t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch<\/a>, t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, n\u1ed7 l\u1ef1c marketing v\u00e0 <\/b><a href=\"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-roi-trong-marketing\/\"><b>t\u1ed1i \u01b0u h\u00f3a ROI<\/b><\/a><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Khi thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c marketing ho\u1eb7c \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c c\u1ea1nh tranh<\/b><span style=\"font-weight: 400;\">: Nh\u1eb1m gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 c\u00f3 th\u1ec3 gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u00ec th\u1ebf, doanh nghi\u1ec7p c\u1ea7n \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing th\u01b0\u1eddng xuy\u00ean, \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c n\u1ed7 l\u1ef1c marketing c\u1ee7a m\u00ecnh \u0111ang mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing cho ph\u00f9 h\u1ee3p.<\/span><b><\/b><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-16475 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Do-luong-va-danh-gia-hieu-qua-marketing.jpg\" alt=\"\u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 marketing\" width=\"380\" height=\"253\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Do-luong-va-danh-gia-hieu-qua-marketing.jpg 564w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Do-luong-va-danh-gia-hieu-qua-marketing-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Do-luong-va-danh-gia-hieu-qua-marketing-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Do-luong-va-danh-gia-hieu-qua-marketing-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Do-luong-va-danh-gia-hieu-qua-marketing-113x75.jpg 113w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/p>\n<h2><b>M\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 marketing th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c k\u00eanh marketing ph\u1ed5 bi\u1ebfn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u ch\u1ec9 s\u1ed1 marketing (marketing metric) kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t k\u00eanh marketing. C\u00e1c ch\u1ec9 s\u1ed1 marketing s\u1ebd kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a k\u00eanh \u0111\u00f3. DTM Consulting s\u1ebd g\u1ee3i \u00fd m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean c\u00e1c k\u00eanh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing m\u00e0 c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam th\u01b0\u1eddng s\u1eed d\u1ee5ng.\u00a0<\/span><\/p>\n<h3><b>Ch\u1ec9 s\u1ed1 marketing \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh website<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website (Traffic)<\/b><span style=\"font-weight: 400;\">: Ch\u1ec9 s\u1ed1 marketing n\u00e0y \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp v\u00e0o m\u1ed9t trang web trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Th\u00f4ng th\u01b0\u1eddng, l\u01b0\u1ee3t traffic th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 v\u00e0 theo d\u00f5i theo c\u00e1c k\u00eanh kh\u00e1c nhau nh\u01b0 t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n (organic), ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media) v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (paid advertising).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef7 l\u1ec7 tho\u00e1t (Bounce Rate) tr\u00ean website<\/b><span style=\"font-weight: 400;\">: \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 marketing \u0111o t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch truy c\u1eadp r\u1eddi kh\u1ecfi trang web sau khi ch\u1ec9 xem m\u1ed9t trang. <\/span><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 tho\u00e1t cao c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y trang web c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c n\u1ed9i dung ho\u1eb7c t\u00ednh n\u0103ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng mong \u0111\u1ee3i ho\u1eb7c thi\u1ebfu \u0111i nh\u1eefng g\u1ee3i \u00fd \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111i l\u1ea1i trong website nhi\u1ec1u h\u01a1n nh\u01b0 CTA &#8211; Call to action, internal link,&#8230;.. Trong tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung c\u1ea7n thay \u0111\u1ed5i \u0111\u1ec3 x\u00e2y d\u1ef1ng website ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u1eddi gian trung b\u00ecnh tr\u00ean trang web (<\/b><b>Average time on page)<\/b><span style=\"font-weight: 400;\">: Ch\u1ec9 s\u1ed1 marketing n\u00e0y \u0111o l\u01b0\u1eddng th\u1eddi gian trung b\u00ecnh m\u00e0 kh\u00e1ch truy c\u1eadp d\u00e0nh cho trang web \u0111\u00f3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u01b0\u1ee3t xem trang (Page Views) tr\u00ean website<\/b><span style=\"font-weight: 400;\">: \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 marketing \u0111o t\u1ed5ng s\u1ed1 trang \u0111\u01b0\u1ee3c xem tr\u00ean m\u1ed9t trang web trong m\u1ed9t kho\u1ea3ng th\u1eddi gian. Ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c trang kh\u00e1c nhau tr\u00ean trang web.<\/span><\/li>\n<li><b>Trang\/phi\u00ean (Pages\/Session)<\/b>: S\u1ed1 trang m\u00e0 kh\u00e1ch truy c\u1eadp xem trong m\u1ed9t l\u1ea7n truy c\u1eadp. C\u00e0ng truy c\u1eadp nhi\u1ec1u trang trong m\u1ed9t l\u1ea7n ch\u1ee9ng t\u1ecf n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111ang thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate)<\/b><span style=\"font-weight: 400;\">: Ch\u1ec9 s\u1ed1 marketing n\u00e0y \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n tr\u00ean trang web, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin ho\u1eb7c mua h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t trang web.<\/span><\/li>\n<\/ul>\n<p><strong>&gt; Xem th\u00eam:\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/xay-dung-website-kinh-doanh-hieu-qua\/\">X\u00e2y d\u1ef1ng website kinh doanh hi\u1ec7u qu\u1ea3<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/chi-so-thuong-hieu\/\"><strong>Top 15 ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u (brand metric) nh\u1eb1m \u0111o l\u01b0\u1eddng v\u00e0 t\u0103ng ROI<\/strong><\/a><\/p>\n<h3><b>Ch\u1ec9 s\u1ed1 marketing \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh Social media marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c marketing metric tr\u00ean k\u00eanh social media l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing n\u00e0y c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 marketing c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 nh\u1eefng g\u00ec c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3 h\u01a1n, gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh v\u00e0 marketing c\u1ee7a m\u00ecnh.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>L\u01b0\u1ee3t ti\u1ebfp c\u1eadn (Reach):\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 metric \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem n\u1ed9i dung c\u1ee7a b\u1ea1n. B\u1ea1n n\u00ean theo d\u00f5i t\u1ed5ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a t\u1eebng b\u00e0i \u0111\u0103ng.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>L\u01b0\u1ee3t hi\u1ec3n th\u1ecb (Impression):\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb cho bi\u1ebft s\u1ed1 l\u1ea7n m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb theo b\u00e0i \u0111\u0103ng ho\u1eb7c t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb tr\u00ean trang c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 cao h\u01a1n s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn v\u00ec c\u00f9ng m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 xem n\u1ed9i dung c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n. M\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb c\u00e0ng cao so v\u1edbi s\u1ed1 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn c\u00f3 ngh\u0129a l\u00e0 s\u1ed1 l\u1ea7n trung b\u00ecnh m\u1ed9t ng\u01b0\u1eddi xem b\u00e0i \u0111\u0103ng c\u00e0ng cao.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c (Engagement):\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 t\u1ed5ng s\u1ed1 h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n, c\u00f3 th\u1ec3 l\u00e0 b\u00ecnh lu\u1eadn, th\u1ea3 tim, chia s\u1ebb,&#8230; N\u00f3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1edbi b\u00e0i \u0111\u0103ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate):<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u01b0\u01a1ng t\u1ef1 nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i <\/span><span style=\"font-weight: 400;\">tr\u00ean<\/span> <span style=\"font-weight: 400;\">website<\/span><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111o l\u01b0\u1eddng t\u1ea7n su\u1ea5t n\u1ed9i dung x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ef1 ki\u1ec7n chuy\u1ec3n \u0111\u1ed5i nh\u01b0 nh\u1eafn tin, t\u01b0\u01a1ng t\u00e1c (cmt, like,share,..) ho\u1eb7c \u0111\u0103ng k\u00fd form, click v\u00e0o link. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng marketing metric truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i quan tr\u1ecdng nh\u1ea5t v\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 th\u01b0\u1edbc \u0111o \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c, ho\u1ea1t \u0111\u1ed9ng marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, n\u1ebfu b\u1ea1n ti\u1ebfn h\u00e0nh ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh social media, c\u00e1c metric kh\u00e1c b\u1ea1n c\u0169ng n\u00ean quan t\u00e2m nh\u01b0 <\/span><b>CPC (Cost per click), CPM (Cost per mille), CTR (Click-through-rate)<\/b><span style=\"font-weight: 400;\">,&#8230;\u00a0<\/span><\/p>\n<p><strong>&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-thuc-do-luong-cho-phuong-tien-truyen-thong-tra-tien-paid-media\/\">C\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng cho ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ea3 ti\u1ec1n (Paid Media) | DTM Consulting<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"wp-image-16476 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-social-media-marketing-e1699947655106.jpg\" alt=\"\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh social media marketing\" width=\"447\" height=\"250\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-social-media-marketing-e1699947655106.jpg 564w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-social-media-marketing-e1699947655106-300x168.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-social-media-marketing-e1699947655106-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-social-media-marketing-e1699947655106-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-social-media-marketing-e1699947655106-134x75.jpg 134w\" data-sizes=\"(max-width: 447px) 100vw, 447px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 447px; --smush-placeholder-aspect-ratio: 447\/250;\" \/><\/p>\n<h3><b>Ch\u1ec9 s\u1ed1 marketing \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh Email marketing<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef7 l\u1ec7 m\u1edf (Open Rate):<\/b><span style=\"font-weight: 400;\"> T\u1ef7 l\u1ec7 m\u1edf l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn m\u1edf email. \u0110\u00e2y l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o t\u1ed1t v\u1ec1 m\u1ee9c \u0111\u1ed9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi nh\u1eadn th\u00f4ng qua ph\u1ea7n <\/span><b>m\u1edf \u0111\u1ea7u v\u00e0 ti\u00eau \u0111\u1ec1 c\u1ee7a email. Do \u0111\u00f3, ti\u00eau \u0111\u1ec1 v\u00e0 ph\u1ea7n m\u1edf \u0111\u1ea7u ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a n\u1ebfu b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua email.\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef7 l\u1ec7 nh\u1ea5p (CTR):<\/b><span style=\"font-weight: 400;\"> CTR l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong email, th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p c\u1ee7a n\u1ed9i dung email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate)<\/b><span style=\"font-weight: 400;\">: \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0 mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin. \u0110\u00e2y l\u00e0 s\u1ed1 li\u1ec7u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 theo d\u00f5i s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch marketing qua email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd nh\u1eadn email (Unsubscribe Rate)<\/b><span style=\"font-weight: 400;\">: T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn h\u1ee7y \u0111\u0103ng k\u00fd kh\u1ecfi danh s\u00e1ch email sau khi nh\u1eadn \u0111\u01b0\u1ee3c email. T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd cao c\u00f3 th\u1ec3 cho th\u1ea5y n\u1ed9i dung email kh\u00f4ng li\u00ean quan ho\u1eb7c kh\u00f4ng h\u1ea5p d\u1eabn ho\u1eb7c danh s\u00e1ch email kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd \u0111\u00fang c\u00e1ch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng danh s\u00e1ch (List Growth Rate)<\/b><span style=\"font-weight: 400;\">: L\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi \u0111\u01b0\u1ee3c th\u00eam v\u00e0o danh s\u00e1ch email trong m\u1ed9t kho\u1ea3ng th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng v\u1ec1 m\u1ee9c \u0111\u1ed9 thu h\u00fat ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing qua email.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i nh\u1eefng ch\u1ec9 s\u1ed1 marketing n\u00e0y, c\u00f2n c\u00f3 nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c c\u1ee5 th\u1ec3 h\u01a1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing qua email. V\u00ed d\u1ee5: m\u1ed9t c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh v\u00e0 doanh thu tr\u00ean m\u1ed7i email. M\u1ed9t c\u00f4ng ty B2B c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c t\u1ea1o v\u00e0 l\u01b0\u1ee3t \u0111\u0103ng k\u00fd nh\u1eadn catalog.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, n\u1ebfu b\u1ea1n quan t\u00e2m v\u00e0 \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 marketing, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 1 s\u1ed1 b\u00e0i vi\u1ebft tham kh\u1ea3o c\u1ee7a DTM Consulting:<\/span><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/khach-hang-phot-lo-nhung-khong-huy-dang-ky-email\/\"><span style=\"font-weight: 400;\">Email marketing: Kh\u00e1ch h\u00e0ng ph\u1edbt l\u1edd b\u1ea1n nh\u01b0ng kh\u00f4ng h\u1ee7y \u0111\u0103ng k\u00fd? | DTM Consulting<\/span><\/a><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-doc-hieu-cac-chi-so-do-luong-hieu-qua-trong-chien-dich-digital-marketing\/\"><span style=\"font-weight: 400;\">C\u00e1ch \u0111\u1ecdc hi\u1ec3u c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 trong chi\u1ebfn d\u1ecbch digital marketing | DTM Consulting<\/span><\/a><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-dat-chi-so-kpis\/\"><span style=\"font-weight: 400;\">C\u00e1ch l\u1ef1a ch\u1ecdn ch\u1ec9 s\u1ed1 KPIs hi\u1ec7u qu\u1ea3 cho digital marketing | DTM Consulting<\/span><\/a><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/lua-chon-cac-chi-so-do-luong-hieu-suat-kpis\/\"><span style=\"font-weight: 400;\">L\u1ef1a ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t (KPIs) | DTM Consulting<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"wp-image-16477 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-email-marketing.jpg\" alt=\"\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh email marketing\" width=\"385\" height=\"240\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-email-marketing.jpg 563w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-email-marketing-300x188.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-email-marketing-234x146.jpg 234w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-email-marketing-50x31.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/Danh-gia-hieu-qua-kenh-email-marketing-120x75.jpg 120w\" data-sizes=\"(max-width: 385px) 100vw, 385px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 385px; --smush-placeholder-aspect-ratio: 385\/240;\" \/><\/p>\n<h2><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi nhi\u1ec1u k\u00eanh marketing kh\u00e1c nhau nh\u1eb1m <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang\/\"><span style=\"font-weight: 400;\">t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\">. V\u00ed d\u1ee5 nh\u01b0 m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean Facebook c\u00f3 th\u1ec3 d\u1eabn li\u00ean k\u1ebft v\u1edbi Website \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang ch\u1ec9 s\u1ed1 marketing d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u1ea1n \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd nh\u1ea5t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n, loay hoay trong c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, ho\u1ea1t \u0111\u1ed9ng marketing, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi DTM Consulting ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng t\u01b0 v\u1ea5n, h\u01b0\u1edbng d\u1eabn t\u1eeb c\u00e1c chuy\u00ean gia.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 \u201cc\u1ea3m gi\u00e1c\u201d vi\u1ec7c chi ti\u00eau, \u0111\u1ea7u t\u01b0 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, x\u00fac ti\u1ebfn b\u00e1n c\u1ee7a b\u1ea1n \u0111ang l\u00e3ng ph\u00ed? Do \u0111\u00f3, b\u1ea1n mu\u1ed1n theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing nh\u01b0ng kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u. \u201cT\u00f4i bi\u1ebft M\u1ed8T N\u1eecA s\u1ed1 ti\u1ec1n t\u00f4i \u0111\u1ed5 v\u00e0o qu\u1ea3ng c\u00e1o [&hellip;]<\/p>","protected":false},"author":17,"featured_media":16480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[703,653],"class_list":["post-16473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-digital-marketing","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16473"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16473\/revisions"}],"predecessor-version":[{"id":16518,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16473\/revisions\/16518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16480"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}