{"id":16356,"date":"2023-11-01T13:56:36","date_gmt":"2023-11-01T06:56:36","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16356"},"modified":"2023-11-21T16:40:40","modified_gmt":"2023-11-21T09:40:40","slug":"dinh-vi-thuong-hieu-b2b","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/dinh-vi-thuong-hieu-b2b\/","title":{"rendered":"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B cho m\u1ecdi doanh nghi\u1ec7p"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u d\u00e0nh th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb m\u1edd nh\u1ea1t v\u00e0 kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. V<\/span><span style=\"font-weight: 400;\">\u00ec c\u00e1c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p lu\u00f4n c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u1ec1 nh\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. \u0110i\u1ec1u quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hi\u1ec7n l\u00ean trong t\u00e2m tr\u00ed c\u1ee7a h\u1ecd khi h\u1ecd ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang cung c\u1ea5p? \u0110\u00e2y l\u00e0 l\u00fac c\u1ea7n thi\u1ebft ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p nh\u1eefng b\u0103n kho\u0103n sau:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B, nh\u1ea5t l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) v\u1edbi ng\u00e2n s\u00e1ch\/ngu\u1ed3n v\u1ed1n h\u1ea1n ch\u1ebf?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ef1a v\u00e0o c\u01a1 s\u1edf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B t\u1eeb \u0111\u00e2u?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00ean l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ra sao?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean, h\u00e3y c\u00f9ng DTM Consulting t\u00ecm l\u1eddi gi\u1ea3i \u0111\u00e1p trong b\u00e0i vi\u1ebft n\u00e0y.\u00a0<\/span><\/p>\n<h2><b>T\u1ea1i sao c\u00e1c doanh nghi\u1ec7p B2B c\u1ea7n x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u?<\/b><\/h2>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/dinh-vi-thuong-hieu\/\"><span style=\"font-weight: 400;\">Brand Positioning<\/span><\/a><span style=\"font-weight: 400;\"> B2B <\/span><span style=\"font-weight: 400;\">(b2b brand positioning) <\/span><span style=\"font-weight: 400;\">hay \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (<\/span><span style=\"font-weight: 400;\">brand positionin<\/span><span style=\"font-weight: 400;\">g) l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1ch t\u1ea1o ra v\u00e0 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 \u0111\u1ec3 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. M\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c trong c\u00f9ng ph\u00e2n kh\u00fac v\u00e0 l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh s\u1ef1 l\u1ef1a ch\u1ecdn \u01b0a th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong kinh doanh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p B2B. V\u1eady th\u00ec \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 \u0111\u00f3ng vai tr\u00f2 g\u00ec v\u1edbi c\u00e1c doanh nghi\u1ec7p? DTM Consulting \u0111\u00e3 li\u1ec7t k\u00ea m\u1ed9t s\u1ed1 l\u1ee3i \u00edch nh\u01b0 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea1nh tranh hi\u1ec7u qu\u1ea3<\/b><span style=\"font-weight: 400;\">: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B gi\u00fap doanh nghi\u1ec7p ph\u00e2n bi\u1ec7t c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u1edbi c\u00e1c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-nghien-cuu-doi-thu-canh-tranh\/\"><span style=\"font-weight: 400;\">\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/a><span style=\"font-weight: 400;\"> v\u00e0 \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 th\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n<\/b><span style=\"font-weight: 400;\">: C\u00e1c doanh nghi\u1ec7p B2B c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t b\u1ed9 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/brand-identity-model-prism\/\"><span style=\"font-weight: 400;\">nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><span style=\"font-weight: 400;\"> (brand identity) \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng <a href=\"https:\/\/dtmconsulting.vn\/en\/muc-do-nhan-biet-thuong-hieu\/\">nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u1ee7a m\u00ecnh th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (brand positioning strategy)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh<\/b><span style=\"font-weight: 400;\">: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1eadp trung ngu\u1ed3n l\u1ef1c<\/b><span style=\"font-weight: 400;\">: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap c\u00e1c doanh nghi\u1ec7p B2B t\u1eadp trung v\u00e0o n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng vi\u1ec7c cung c\u1ea5p c\u1ee7a h\u1ecd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-6520 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/B2B-guide-to-target-market-persona-1024x592.jpg\" alt=\"T\u1eadp trung m\u1ee5c ti\u00eau\" width=\"290\" height=\"168\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/B2B-guide-to-target-market-persona-1024x592.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/B2B-guide-to-target-market-persona-300x174.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/B2B-guide-to-target-market-persona-768x444.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/B2B-guide-to-target-market-persona-600x347.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/B2B-guide-to-target-market-persona-252x146.jpg 252w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/B2B-guide-to-target-market-persona-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/B2B-guide-to-target-market-persona-130x75.jpg 130w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/B2B-guide-to-target-market-persona.jpg 1200w\" data-sizes=\"(max-width: 290px) 100vw, 290px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 290px; --smush-placeholder-aspect-ratio: 290\/168;\" \/><\/p>\n<h2><b>C\u00e1ch x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p B2B<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty \u0111\u1ec1u g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Ngay c\u1ea3 nh\u1eefng c\u00f4ng ty quy m\u00f4 l\u1edbn tr\u00ean th\u1ebf gi\u1edbi c\u0169ng chi s\u1ed1 ti\u1ec1n l\u1edbn \u0111\u1ec3 t\u1ea1o ra \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn v\u00e0 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh. V\u1eady v\u1edbi doanh nghi\u1ec7p b\u1ea1n, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B hi\u1ec7u qu\u1ea3?\u00a0<\/span><\/p>\n<h3><b>X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u kinh doanh c\u1ee7a c\u00f4ng ty\/doanh nghi\u1ec7p<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau l\u00e0 r\u1ea5t quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n v\u1ea1ch ra con \u0111\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng mong mu\u1ed1n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n l\u1ef1c trong c\u00f4ng ty c\u00f9ng chung n\u1ed7 l\u1ef1c \u0111\u1ec3 h\u1ed7 tr\u1ee3 s\u1ef1 ph\u00e1t tri\u1ec3n chung.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do \u0111\u00f3, doanh nghi\u1ec7p b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 c\u00e1c nhu c\u1ea7u, m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh \u0111\u1ec3 vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau mong mu\u1ed1n.\u00a0<\/span><\/p>\n<h3><b>Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p c\u00f3 c\u00e0ng c\u00f3 nhi\u1ec1u <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/customer-insight-la-gi\/\"><b>hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0n<\/b><span style=\"font-weight: 400;\">g<\/span><\/a><span style=\"font-weight: 400;\">, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t v\u00ec h\u1ecd hi\u1ec3u v\u00e0 bi\u1ebft c\u00e1ch \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u0169ng n\u00ean t\u00ecm hi\u1ec3u xem th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang c\u00f3 v\u1ecb tr\u00ed nh\u01b0 th\u1ebf n\u00e0o trong t\u00e2m tr\u00ed c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/19-thong-tin-quan-trong-de-hieu-duoc-khach-hang-muc-tieu\/\"><span style=\"font-weight: 400;\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (target audience)<\/span><span style=\"font-weight: 400;\">, kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\"> ti\u1ec1m n\u0103ng (potential audience)\u00a0 c\u0169ng nh\u01b0 nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. Qua qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 kh\u00e1m ph\u00e1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u0169ng nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e1nh gi\u00e1 cao khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\"><b>Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15073 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-1024x678.jpg\" alt=\"nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (2)\" width=\"343\" height=\"227\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-1024x678.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-300x199.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-768x509.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-220x146.jpg 220w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-113x75.jpg 113w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2.jpg 1055w\" sizes=\"(max-width: 343px) 100vw, 343px\" \/><\/p>\n<h3><b>X\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u khi\u1ebfn doanh nghi\u1ec7p b\u1ea1n kh\u00e1c bi\u1ec7t<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c, \u0111\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u00fang, ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00ec b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 truy\u1ec1n \u0111\u1ea1t t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p cho doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c ch\u00e0o b\u00e1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Marketing l\u00e0 m\u1ed9t th\u1ebf gi\u1edbi r\u1ea5t c\u1ea1nh tranh v\u00e0 r\u1ea5t kh\u00f3 \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c \u0111\u1ed9 tham gia th\u1ea5p. Do \u0111\u00f3, v\u00ec c\u1ea7n \u0111\u01a1n gi\u1ea3n h\u00f3a th\u00f4ng \u0111i\u1ec7p, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i c\u1ea9n th\u1eadn v\u1ec1 vi\u1ec7c \u0111\u01b0a ra qu\u00e1 nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c bi\u1ec7t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/loi-the-canh-tranh-trong-dinh-vi-thuong-hieu\/\"><b>X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh trong \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam<\/b><\/a><\/p>\n<h3><b>X\u00e2y d\u1ef1ng tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb c\u1ea7n truy\u1ec1n \u0111\u1ea1t <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/loi-the-canh-tranh-competitive-advantage\/\"><span style=\"font-weight: 400;\">l\u1ee3i th\u1ebf c\u1ea1nh tranh (competitive advantage)<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a b\u1ea1n. Tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 m\u1ed9t \u0111o\u1ea1n v\u0103n ng\u1eafn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong n\u1ed9i b\u1ed9 \u0111\u1ec3 gi\u00fap b\u1ea1n truy\u1ec1n \u0111\u1ea1t c\u00e1c<\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/usp-la-gi-usp-voi-chien-luoc-phat-trien-thuong-hieu\/\"><span style=\"font-weight: 400;\"> \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o (USP)<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a c\u00f4ng ty m\u00ecnh.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9808 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/xay-dung-thuong-hieu.jpg\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" width=\"336\" height=\"196\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/xay-dung-thuong-hieu.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/xay-dung-thuong-hieu-300x175.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/xay-dung-thuong-hieu-250x146.jpg 250w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/xay-dung-thuong-hieu-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/xay-dung-thuong-hieu-129x75.jpg 129w\" data-sizes=\"(max-width: 336px) 100vw, 336px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 336px; --smush-placeholder-aspect-ratio: 336\/196;\" \/><br \/>\n<b><\/b><\/p>\n<h2><b>D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B cho doanh nghi\u1ec7p<\/b><\/h2>\n<h3><b>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c thu\u00ea d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ec5 d\u00e0ng, \u0111\u00f2i h\u1ecfi c\u1ea7n ph\u1ea3i <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/digital-marketing-planning\/\"><span style=\"font-weight: 400;\">l\u1eadp k\u1ebf ho\u1ea1ch marketing<\/span><\/a><span style=\"font-weight: 400;\"> chi ti\u1ebft v\u00e0 c\u1ee5 th\u1ec3. Trong qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng tri\u1ec3n khai kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t s\u1ebd d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c, th\u1eddi gian. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ch\u1ee7 doanh nghi\u1ec7p ho\u1eb7c nh\u00e0 qu\u1ea3n l\u00fd, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 tri\u1ec3n khai \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B cho doanh nghi\u1ec7p m\u00ecnh. Nh\u01b0ng b\u1ea1n c\u00f3 ngh\u0129 r\u1eb1ng s\u1ebd c\u00f3 ph\u01b0\u01a1ng \u00e1n kh\u00e1c khi\u1ebfn vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean d\u1ec5 d\u00e0ng, nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n? C\u00e1c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/marketing-consultant-nha-tu-van-marketing\/\"><span style=\"font-weight: 400;\">chuy\u00ean gia t\u01b0 v\u1ea5n marketing (marketing consultant)<\/span><\/a><span style=\"font-weight: 400;\"> , c\u00f4ng ty cung c\u1ea5p <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-thuong-hieu\/\"><span style=\"font-weight: 400;\">d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><span style=\"font-weight: 400;\"> c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u00e0m \u0111i\u1ec1u n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y ch\u00fang t\u00f4i li\u1ec7t k\u00ea m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c thu\u00ea d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u01b0a ra ph\u01b0\u01a1ng \u00e1n, l\u1eddi khuy\u00ean \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B ph\u00f9 h\u1ee3p nh\u1ea5t:<\/b><span style=\"font-weight: 400;\"> Nh\u1eefng chuy\u00ean gia t\u01b0 v\u1ea5n l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n s\u00e2u, kinh nghi\u1ec7m d\u00e0y d\u1eb7n. V\u00ec v\u1eady, h\u1ecd c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u00e0 ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 b\u1ed1i c\u1ea3nh c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ph\u01b0\u01a1ng \u00e1n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B ph\u00f9 h\u1ee3p nh\u1ea5t.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c (ti\u1ec1n b\u1ea1c, nh\u00e2n l\u1ef1c, th\u1eddi gian)<\/b><span style=\"font-weight: 400;\">: C\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c doanh nghi\u1ec7p b\u1ea1n t\u1ef1 th\u1ef1c hi\u1ec7n. H\u1ecd s\u1eed d\u1ee5ng th\u1eddi gian m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i k\u1ebft qu\u1ea3 nhanh, t\u1ed1i \u01b0u h\u01a1n, \u0111i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c cho doanh nghi\u1ec7p.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Doanh nghi\u1ec7p c\u00f3 th\u00eam kinh nghi\u1ec7m, g\u00f3c nh\u00ecn m\u1edbi<\/b><span style=\"font-weight: 400;\">: Ngo\u00e0i vi\u1ec7c \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean, c\u00e1c chuy\u00ean gia c\u00f3 th\u1ec3 cung c\u1ea5p th\u00eam cho b\u1ea1n nh\u1eefng th\u00f4ng tin kh\u00e1c v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-co-hoi-thi-truong-cho-san-pham-moi\/\"><span style=\"font-weight: 400;\">c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\"> trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 trong kinh doanh<\/b><span style=\"font-weight: 400;\">: C\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n marketing l\u00e0 nh\u1eefng ng\u01b0\u1eddi gi\u00e0u kinh nghi\u1ec7m v\u00e0 h\u1ecd c\u00f3 k\u1ebft n\u1ed1i, m\u1ed1i quan h\u1ec7 v\u1edbi nhi\u1ec1u c\u00e1 nh\u00e2n, doanh nghi\u1ec7p kh\u00e1c trong v\u00e0 ngo\u00e0i l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i kinh doanh kh\u00e1c.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Gi\u1ea3i ph\u00e1p t\u01b0 v\u1ea5n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B c\u1ee7a DTM Consulting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">DTM Consulting ch\u00fang t\u00f4i tin r\u1eb1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 b\u1ed1i c\u1ea3nh c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng. Ch\u00fang t\u00f4i c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u01b0 v\u1ea5n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B cho c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n g\u1eb7p nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c marketing, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi DTM Consulting \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn nh\u1eefng l\u1eddi khuy\u00ean, t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u d\u00e0nh th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u B2B nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb m\u1edd nh\u1ea1t v\u00e0 kh\u00f4ng thu h\u00fat [&hellip;]<\/p>","protected":false},"author":17,"featured_media":16357,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,674],"class_list":["post-16356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-thuong-hieu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16356"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16356\/revisions"}],"predecessor-version":[{"id":16515,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16356\/revisions\/16515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16357"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}